tv Click BBC News August 1, 2020 3:30am-3:46am BST
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especially across the northern half of the uk and some of those could be on the heavy side as well. it's continuing to cool off, temperatures continuing to drop away a little hit, our high on sunday in the southeast is 23 celsius. more of the same on monday. same sort of temperatures, sunshine and showers, perhaps heavier showers in the afternoon for the eastern side of england. it's getting a long way away but i think around tuesday and wednesday we could be in for some wetter and windier weather. but by end of next week, probably turning quite a bit warmer once again. goodbye. this is bbc news. the headlines: mexico's confirmed coronavirus deaths have exceeded 46,000, placing the country's death toll from the pandemic third—highest in the world.
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it means mexico has overtaken britain, with only the united states and brazil recording more deaths. the mexican health ministry also registered a record 8,500 new cases on friday. the head of the world health organization has said the impact of the coronavirus outbreak will be felt for decades to come. the who's emergency committee was meeting to assess the pandemic six months after declaring a global public health emergency. james murdoch, the younger son of media mogul rupert murdoch, has resigned effective immediately from the board of news corporation, which owns fox news, the wall streetjournal, the times and the sun, citing disagreements over editorial content. james murdoch and his wife have previously criticised news corp for its climate change coverage and denial. a 17—year—old has been arrested in florida accused of masterminding a massive twitter hack injuly. two others including a british teenager are also facing charges.
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this week, we have something special for you. you see, every so often we start investigating a subject, thinking it will make a nice, interesting five—minute film, but then we tug on a particular thread and it turns out there is something way bigger and way weirder going on than we thought. talking of way weirder, here's 0mar mehtab. hey, mate. hey, how's it going? good, thanks. so do you want to start off by telling us what you we re originally sent out to look at? we wanted to find out how online influencers, the big personalities you see on social media, have been impacted during the pandemic. it seemed pretty straightforward. yeah, and then things got really interesting, right? yeah, it did. we started doing a little bit of digging and a pattern emerged of influencers abusing the trust of their millions of followers for their own financial gain. 0ur story started here, with some of the biggest social media influencers in the world. a group called faze clan, famous for esports and entertainment.
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put your hands together for faze clan! they have 230 million followers, and were recently valued at $250 million. more people are watching, more people have time to watch more, and they want more even when they're done, because they're still on their phones, looking for content to consume. here is the thing. the majority of influencers don't have hundreds of millions of followers and a slick ceo. there are millions of influencers who are sole traders, and they're actually able to make a living with only tens of thousands of followers. the people who are famous to you on instagram may not be the same people who are famous to me on instagram, because there are millions of them, who have varying
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levels of followers and influence. but those millions of mini influencers depend on smaller brands, smaller deals, and a lot less of them, and we found out that many of them have struggled during the pandemic. zara mcdermott is one influencer who sits in the middle ground. she has gotjust under 1.5 million followers, and she works with a lot of mid—level brands. i've seen influencers taking on jobs that i wouldn't necessarily see them taking on before the pandemic, just because i think there's a little bit of an air of, like, let's take as many jobs as we possibly can. but this was the moment it became so much more. right at the end of the interview, zara said something which took our investigation in an unexpected new direction. so, since the pandemic began, we found that we've received a really large quantity of e—mails from brands selling what i think is counterfeit goods, and basically trying to get influencers to market these on their channels.
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and ijust believe that a lot of these brands are trying to exploit influencers during this time, by offering them excessive amounts of money for very small deliverables. and not all of these influencers had turned these offers down. as you can see, i have my new wireless earphones in. i literally use my airpods every single day... and they're all wireless. the sound quality is banging, really good, and they connect to any bluetooth device. now, off—camera of zara's interview, her manager, charli paton, told us that her e—mail inbox was flooded by companies offering thousands to get them to advertise knockoff products. so we went to find out more. some of the slightly more suspicious brands that reach
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out to us are often willing to pay, and i know that they do actually pay, a lot more money than the going rate in the industry, sometimes even up to three times the price that we'd usually charge for certain promotions. i think that they prey on the fact that influencers and management companies don't always do this due diligence. so charli was fed up of getting all these scam e—mails asking them to promote knockoff products and put their business at risk. so she wanted to find out — who was behind it all? and there was just one product that kept on coming up again and again and again — knockoff apple airpods. and then we found out that even the biggest influencers in the world were being paid to promote these knockoff airpods. each airpod comes with a charging case and a charging cable. so i'm going to check
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them out right now. their whole site is 70% off, and use code kylie for free shipping. kylie and kendalljenner have a combined following a 337 million followers on instagram, and there they were promoting a company called nova play, whose earbuds seem to be an exact copy of apple's airpods. so we e—mailed thejenners, and after speaking to the representatives multiple times, and in the end, they declined to comment. it was about this time that we started talking to some e—commerce experts to find out who was behind this wave of knockoff product and influencer promotions. and there was one word that kept coming up — drop shipping. the issue of drop shipping is a relatively new phenomenon. it's a very, very fast—moving business model that's constantly changing. we're constantly seeing new entrants into the market,
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new platforms that provide the service, so as regulators and enforcers, to a certain extent, we're always trying play catch—up. we started searching and we found hundreds of people saying they were making a fortune drop shipping. but what is it? here's a little rundown. the drop shipper goes to an online chinese marketplace, often aliexpress. they find a low—priced product, set up a website, and add a huge markup. influencers are paid to promote the product and send you straight to the website. when you buy the product, it's shipped directly to you from china. the seller could be on a different continent and never even see the product. drop shippers don't hold any inventory, so there's no financial risk. and it's important to be really clear. drop shipping isn't illegal. for example, here's
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kevin david, whojust moved into his pretty sweet new apartment in miami, and he gave us a very honest insight about the insane amount of money that drop shippers are actually making. you can have a massive business without ever going to china. right? like, i've personally sent millions of dollars to china, i've, you know, gotten millions and millions of dollars‘ worth of products. i've never been to china. those airpods i've actually seen. some of my friends have stores doing hundreds of thousands of dollars a month selling those, right? someone will spend hundreds of millions, however much money it costs to create it, and then china will essentially reverse engineer it. some sharp drop shippers take advantage of that and they create massive, massive incomes by leveraging those trends. so we contacted loads of drop shippers, and even chatted to quite a few of them. and there was one thing that really stood out amongst them all.
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they're just like you and me. some of them even work out of their bedroom. but the difference is, they're making huge sums of money. so fast forward, i grabbed one of the products that took me to, it was a super bowl ring. i made $55,000 in that month, quit myjob, and then fast forward, i made over $20 million in the last five years. drop shipping dramatically changed my life. all we needed to do was look on youtube at these guys bragging about how much money they're making, and sharing tips on how to get in on it. and, when we were going through all these videos, we found something incredible. one guy was even showing other drop shippers a template letter to copy and send influencers. it was that easy. and the template that i give my students, that you can just copy and paste and use for yourself. it's right here. instagram influencer reach out script. and i'm going to say "hey", and the name of that person "my name is", and you're going to put your name. that youtube explainer was stunning, and revealed
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so much. the professional looking e—mails charli showed us, sent from the mysterious companies, were actually just from bedrooms around the world. and the shadowy drop shippers were just entrepreneurs trying their luck. like many things, you've got your good guys and you've got your bad guys. but the problem is, it's really easy to be a bad guy when you're an anonymous person sitting behind a laptop. and gabriel told us how some drop shippers can easily scam people. i see stores that come and goes, they literally steal money from people. one of the stores were selling iron man hat, which was like a real hat that goes up and down, and they were selling it for $29. when you go to alibaba and aliexpress, the selling price is what is real, and those stores make millions of dollars within a month and they they just wipe the entire store and
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they collect the money, they disappear and they don't ship any products. and those stores are literally, like, everywhere. so, from zara telling us about the suspicious e—mails she'd been receiving, we delved into a world made possible only by the modern internet. now, a teenager in kansas can persuade an influencer in london to promote a product. then that leads to someone in stockholm buying something from a factory in china which copies the design of a company in california. it's a truly global story. and i am afraid that is where we have to stop for the short cut of this week's click, but do check 0mar‘s full investigation. it is on bb bbc iplayer right now. he also did more investigations on the trending podcast. don't forget that we live in social media,
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for viewing in the home and in cinemas. during lockdown, while everyone was watching movies on streaming services, trailers for unhinged proudly boasted that the film would open in theatres injuly, with studio head mark gill calling it the canary in the coalmine for cinema reopenings. in america, where coronavirus continue to spike, unhinged has inevitably had its release delayed, along with potential blockbusters like tenet and mulan. but here in the uk, the russell crowe actioner is now testing the waters as a wide theatrical release, hoping to draw punters back to the spectacle of big screen cinema.
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