this is bbc news. the headlines... argentina are through to the last four of the football world cup after beating the netherlands in a penalty shoot—out. in the semi final they will face croatia, who knocked out the favourites brazil in another penalty shoot—out. croatia's win puts them into a second successive world cup semi final. a leading russian opposition politician has given a defiant response to an eight— and— a— half year prison sentence for comments related to the war in ukraine. ilya yashin was found guilty of spreading moscow claims is fake information, by discussing evidence of atrocities carried out by russian troops. the british finance minister, jeremy hunt, has announced a major overhaul of the financial services industry, aimed at reviving growth.

the changes include a relaxation of rules on banks introduced after the 2008 financial crisis. but critics say his plan risks forgetting the lessons of the past that said from the. rich preston will be at the top of the hour. but now, it is time for the media show. hello and welcome. my guest this week is kevin, itb�*s managing director at media and entertainment. as such, he is responsible for our all of is programmes both on its network and on itv acts. he began working as a trainee at the bbc. he's also been a dealer in islamic art in paris for a while, and this year, he

released a book called the of byzantium. kevin lygo, welcome to the media show. you are a busy man. well, i've got to start from the internet we will talk about itv, the future of tb, the culture sector, love islands, may be a programme about byzantium and prayer for itb. we will get into all of that. i've got to ask about matt hancock, and icr is can he said he will be stepping down as an mp when the next election happens. of course, just a few days after he was on one of your shows, days after he was on one of yourshows, i'm days after he was on one of your shows, i'm a celebrity. did you have any inkling that might follow?— might follow? know. butl susect might follow? know. butl suspect he _ might follow? know. butl suspect he did. _ might follow? know. butl suspect he did. but - might follow? know. butl suspect he did. but i - might follow? know. but ij suspect he did. but i don't know. that's his choice. and i thank you very much for coming onto the show. it was a great success. ~ onto the show. it was a great succes— onto the show. it was a great success. ~ , ., . ., success. where you decide that neck involved _ success. where you decide that neck involved in _ success. where you decide that neck involved in the _ success. where you decide that neck involved in the decision i neck involved in the decision for you to take part?- neck involved in the decision for you to take part? yes. and where their— for you to take part? yes. and where their pros _ for you to take part? yes. and where their pros and - for you to take part? yes and where their pros and cons? 0r where their pros and cons? or this was something that oh my goodness we need to make this happen if we can.— happen if we can. their wear. it was quite _

happen if we can. their wear. it was quite late _ happen if we can. their wear. it was quite late in _ happen if we can. their wear. it was quite late in the - happen if we can. their wear. it was quite late in the day, l it was quite late in the day, so most people were cast and ready to go and all the rest of it, but when he was put forward and i can't remember how, actually, i think most of us stopped, oh, that is a fascinating idea. does he really want to go in? so we decided after some debate, but not enormous soul—searching, yeah, i think he would be a great addition to the programme.- great addition to the rouramme. ~ ,., ., great addition to the rouramme. ~ ., ~ programme. when someone like matt hancock— programme. when someone like matt hancock or _ programme. when someone like matt hancock or indeed - programme. when someone like matt hancock or indeed any - programme. when someone like matt hancock or indeed any of i matt hancock or indeed any of the other contestants that might be interested in taking part, do they sometimes bring conditions and say, well, i will take part, but they don't want to do this challenge where i don't want to be involved in this situation?— this situation? you have to go in, ou this situation? you have to go in. you know. _ this situation? you have to go in, you know, full— this situation? you have to go in, you know, full medal- in, you know, full medal jacket, so, no, we can't allow people not to do things or not to talk about this or whatever. sounds like he is looking for a career beyond politics. he made. career beyond politics. he made- i — career beyond politics. he: made. i think the bbc is the place for matt hancock. d0 made. i think the bbc is the place for matt hancock. do you? i don't know — place for matt hancock. do you? i don't know. let's _ place for matt hancock. do you?

i don't know. let's see. - place for matt hancock. do you? i don't know. let's see. now, i i don't know. let's see. now, itv, it i don't know. let's see. now, itv, it is _ i don't know. let's see. now, ltv, it is simply _ i don't know. let's see. now, itv, it is simply split - i don't know. let's see. now, itv, it is simply split into - itv, it is simply split into two, broadcaster but a producer, you make programmes that are sold all over the world. i'm interested to know how your role straddles those two purposes for itv.- two purposes for itv. when i “oined two purposes for itv. when i joined itv — two purposes for itv. when i joined itv for _ two purposes for itv. when i joined itv for about - two purposes for itv. when i joined itv for about five - two purposes for itv. when i | joined itv for about five years or more, i ran a production side of the business and we all identified that it needed bolstering, he needed to grow, that owning your own programmes was a good thing to do. so we had spent many years investing in x, growing in its coming to now, you know, it's the biggest producer in europe, so it is a very important side, and obviously now, commissioning, i don't know, over half of the programmes that we have on itv, all the channels, are made by our studios, and although there

is no quota or something, there is no quota or something, there is an understanding in the business that the perfect show is one that is made by studios that you own, you can control, if it has earning potential outside of the uk, it is great that we keep it, because by being on itb, you have got took a chance of it becoming successful.— a chance of it becoming successful. so given those multiple — successful. so given those multiple considerations, l successful. so given those . multiple considerations, what is an average day in an average week for you look like? how does your time to be at between these responsibilities? it’s does your time to be at between these responsibilities?— these responsibilities? it's a bit of a doctor's _ these responsibilities? it's a bit of a doctor's surgery, - bit of a doctor's surgery, truth be known. ijust have a meeting after meeting after meeting after meeting after meeting where people are either pitching shows, a lot of internal meetings with heads of departments, remember, it is from news to entertainment to drama to... d0 from news to entertainment to drama t0- - -_ from news to entertainment to drama to... do you have time to watch tv — drama to... do you have time to watch tv given _ drama to... do you have time to watch tv given that _ drama to... do you have time to watch tv given that you - drama to... do you have time to watch tv given that you are - watch tv given that you are having lots of meetings about its? . :. having lots of meetings about its? , :, :, , having lots of meetings about its? , :, :, :, :, its? yes, i have always managed to watch a _ its? yes, i have always managed to watch a great _ its? yes, i have always managed to watch a great deal— its? yes, i have always managed to watch a great deal of- to watch a great deal of television. so i do watch. in

the evening, or do back—up time in your day for tb time? mimi in your day for tb time? mimi in the evening, _ in your day for tb time? mimi in the evening, my _ in your day for tb time? mimi in the evening, my poor- in the evening, my poor long—suffering wife will attest to this, i have a way of watching which can be infuriating to my fast forwarding quite often, but you've got to keep abreast, you obviously have to be able to be on top of everything that you are making and is going out on your own station, but you've got to keep abreast of other things, and then there is what you watch for pure enjoyment that might be on stream or something like that. i watch a lot of television. it�*ui something like that. i watch a lot of television.— lot of television. itv has a two-pronged _ lot of television. itv has a two-pronged strategy - lot of television. itv has a | two-pronged strategy that lot of television. itv has a i two-pronged strategy that it two—pronged strategy that it announced within the last 12 months. one is to double the amount of scripted television that itv makes, dramas primarily in the second part of thatis primarily in the second part of that is to launch a new streaming platform, itv acts, and that has been released into the wild in the last couple of weeks. just help me understand the decision to make itv x, was a partly driven by the fact that itv hubbs reputation was

perhaps not quite what itv hoped for? perhaps not quite what itv heped for?— perhaps not quite what itv hoed for? ., , ., hoped for? how very dare you? know. it hoped for? how very dare you? know- it was — hoped for? how very dare you? know. it was the _ hoped for? how very dare you? know. it was the way _ hoped for? how very dare you? know. it was the way people i know. it was the way people watching television has changed and is changing all the time. all of us, if you think how you watch television when you get home, the streamers have influenced and beyond anything else the way we now like to watch our television programmes. the type of programmes. the type of programme may not have shifted that much, but the idea that i want to watch what i want to when i went, how i want is the big shift, and they have done this. :. :. . ' big shift, and they have done this. . ., ' ., , this. that was true 12 months a . o this. that was true 12 months ago when _ this. that was true 12 months ago when you _ this. that was true 12 months ago when you already - this. that was true 12 months ago when you already had i this. that was true 12 months j ago when you already had itb hub. now you are offering me and everyone else in a way to my getting from x that he wasn't getting from the hub was designed just to be a catch—up service. so in the days designed years ago, it was about, you put your programmes

out on your channels and for 30 days if you missed it is the thinking behind it. the iplayer has changed all of this and what itb acts is is, think of that tomorrow is what itb acts is is, think of that tomorrov_ what itb acts is is, think of that tomorrow is a destination that tomorrow is a destination that ou that tomorrow is a destination that you would _ that tomorrow is a destination that you would go _ that tomorrow is a destination that you would go to - that tomorrow is a destination that you would go to to i that tomorrow is a destination that you would go to to watch | that tomorrow is a destination l that you would go to to watch a itv programme, and when you are there, it is so user—friendly, it looks so good, all the rest of it, you will find a plethora of other programmes, things he messed things he didn't even know were there, so it is a whole world where you can spend time watching shows. 50 whole world where you can spend time watching shows.— time watching shows. so you are 0 timistic time watching shows. so you are optimistic about _ time watching shows. so you are optimistic about it _ time watching shows. so you are optimistic about it and _ time watching shows. so you are optimistic about it and i - optimistic about it and i wonder why you think the itv share price fell nearly 22% when these plans were announced that it has not been recovered to the previous level, why do you think investors are nervous about that?— about that? because i think investors — about that? because i think investors can _ about that? because i think investors can you _ about that? because i think investors can you know, i about that? because i think| investors can you know, can about that? because i think i investors can you know, can be funny about investments, and what itv is is a serious investment, we are spending hundreds of of pounds on new programming, and it's absolutely additional comments on top of the dayjob that we

are doing all the time and anyway on the main channels. so i think it was just that. it's well, you know, it was a perfect storm of the war in ukraine, all sorts of things happening at the same time, so i think people are coming around now to understanding that it around now to understanding thatitis around now to understanding that it is a good idea, they are going to wait and see how it works and all the rest of it, but i have no doubts that it's the right decision to move into this area. it it's the right decision to move into this area.— into this area. it looks like streaming _ into this area. it looks like streaming in _ into this area. it looks like streaming in particular i into this area. it looks like streaming in particular is i into this area. it looks like| streaming in particular is a high—stakes game at the moment, disney streaming services which include hulu and espn plus on tuesday reported an operating loss of nearly one and a half billion dollars, we know there is extreme pressure on the budgets of all the big streaming competitors, so wouldn't it be reasonable to have some doubts that this could work out? i have some doubts that this could work out?— could work out? i think, although _ could work out? i think, although it _ could work out? i think, although it sounds i could work out? i think, j although it sounds quite could work out? i think, i although it sounds quite big, we have been in this game a long time. this is a totally

free service, remember that, most people understandably equate straining with oh, you have got to pay a monthly fee. it carries ads. we are and add funded business, a leader in the markets, we know it we are doing with our funding the markets, we know it we are doing with ourfunding and we have not done this sort of in the dark spring on people and conversations with appetisers and the rest of it. everybody is welcoming this new way into the market. is welcoming this new way into the market-— is welcoming this new way into the market. everyone listening now will have _ the market. everyone listening now will have close _ now will have close associations with itv and how it fits into the fabric of british culture and society. if you become even a successful streaming platform but another streaming platform but another streaming platform but another streaming platform with a variety of programmes, what is itv? what do you stand for? remember with itv, everything thatis remember with itv, everything that is currently available on itv and its channels is within that as well. you watch live the normal channels that you give them if you like

coronation street, you can watch it through itv asked. so i think it is bad. i think what we can do is offer a greater range that we have an programming. there is an enormous pressure on a commercial broadcaster to get four or 5 million viewers every night at nine o'clock sort of thing, and certain genres, certain types of programming, thatis certain types of programming, that is a real stretch for, comedy is an example. sitcoms in the last period of time, in the last decade with some notable exceptions struggled to get a bigger audiences now, so itv hasn't been making much comedy, but with x, you can let things grow, develop, where commercially interested in maybe smaller audiences that are people who don't watch a lot of itv that would be looking for comity, and now we can make counties and hopefully attract an audience that perhaps wouldn't first off go to itb. this

perhaps wouldn't first off go to itb. : , , ., perhaps wouldn't first off go to itb. a y., ., perhaps wouldn't first off go toitb. a ., perhaps wouldn't first off go toitb. ., ., to itb. as you are saying that commemorating _ to itb. as you are saying that commemorating a _ to itb. as you are saying that commemorating a quote i to itb. as you are saying that| commemorating a quote here, saying it will tackle subjects that will will be more nervous about on the main channel. help me understand that. what wouldn't you put on itv that you might put on itv x. certain renres, you might put on itv x. certain genres. like — you might put on itv x. certain genres, like in _ you might put on itv x. certain genres, like in drama, - you might put on itv x. certain genres, like in drama, you i genres, like in drama, you might have darker stories, you might have darker stories, you might have, i don't know, horror, sci—fi, itv doesn't do these. itv is a mainstream broadcaster, based on advertising revenue, you need volume. it's what we call mass simultaneous reach. he went to reach as many people as he possibly can all the time. and that limits to a certain degree which you can do, so they are wonderful programmes, but they are tiny, they are never going to get 5 million viewers, let alone ten. i think what itv x can do is contribute to a widening of our audience that perhaps like things a bit more,

you know, quirky. this perhaps like things a bit more, you know. quirky-— you know, quirky. as in listening _ you know, quirky. as in listening to _ you know, quirky. as in listening to you, i'm i listening to you, i'm wondering, all of these goals that you have for itb, they supported by being a public service broadcaster? or would achieving those goals be simplified for itv if you are freed from some of the constraints and obligations that come with a public service broadcaster.— broadcaster. public service ethos is in _ broadcaster. public service ethos is in the _ broadcaster. public service ethos is in the dna - broadcaster. public service ethos is in the dna of- broadcaster. public service ethos is in the dna of itv. | ethos is in the dna of itv. it's always been there. we do an enormous amount of news, perhaps the most obvious public service that we do and to regional news, and actually, this year, we extended the early evening news by half an hour. we are doing an hour and half of news every night plus a half—hour and ten minutes of regional at ten o'clock. so this is not tendering us in any way, this is, i think, audiences respond to this. it gives you a unique selling point that the bbc and itv are the only people who can do this sort of thing and are trusted

and the rest of it. i think it's terribly important that we continue to do it so we will. let me ask about that decision, extending itv x. the to hour—long episodes monday wednesday and friday. moving into the 730 site, so straight up into the 730 site, so straight up against eastenders. these are big decisions for you and for itv to take. how do you take them? do you do that on got to? or do you do it after months and months of data analysis?— analysis? the data analysis follows the _ analysis? the data analysis follows the got _ analysis? the data analysis follows the got decisions. i j follows the got decisions. i bet. ijust thought follows the got decisions. i bet. i just thought that there was a lot of programming in between the soaps that was good, some of it's good, some of it not as good, and it tended to disappear after a while, and the budgets are getting squeezed, and ijust thought, i think it would be cleaner if the news ran longer, and the big decision in some ways is can people take that much news? can we move to

marydale after a successful place at seven o'clock in peoples lives for so long to 7:30pm? and research and data tells you that 80% of people who are watching it will watch coronation street, so that audience, for example is used to watching the soap at 730. so there was no shift in the audience figures, and similarly, coronation street moving to an hour, we have been doing for two years on a friday, and what you found was now that when traditionally the two episodes split with something in the middle, that the second episode would always lose some viewers from the first because there was a temptation to go find something else, whereas he put it for an hour and they will stick for the hour. again, i think it's worked effectively for us. that i am happy to say was a good decision. : i am happy to say was a good decision-— decision. and what is it like into itv office _ decision. and what is it like into itv office if _ decision. and what is it like into itv office if you - decision. and what is it like into itv office if you take i decision. and what is it like into itv office if you take a | into itv office if you take a decision like that the first week you playing it out. is it

nerve—racking? do you feel like yourjobis nerve—racking? do you feel like yourjob is on the line? i think it if had been a howling error i wouldn't be talking to you now, so some of it is risky and big, but, you know, i've been doing it a long time, and surrounded by some very clever talented people that you can estimate how these things are. and we can surreptitiously try a lot of things out without people particularly noticing to see if it is working or not. and he mentioned he had been doing this a long time, i was saying an introduction that you started off as a trainee at the bbc and you've done an awful lot in between now and then. are there things that you learned in your early days in television that are relevant now quiz maker has the industry in the way the viewer is, the producers behave changed so much that to some extent it's just a different thing entirely?— just a different thing entirel ? ., ., ~' just a different thing entirel ? ., ., ~ ., entirely? no, no. ithink what ou entirely? no, no. ithink what you learn. _ entirely? no, no. ithink what you learn, and _ entirely? no, no. ithink what you learn, and god _ entirely? no, no. ithink what you learn, and god bless i entirely? no, no. ithink what you learn, and god bless the | you learn, and god bless the bbc for giving me a training ship. bbc for giving me a training shi -. ., , �* bbc for giving me a training shi. ., , �* , bbc for giving me a training shi, ., , �* , | ship. you 'ust didn't stay. i did a few — ship. you just didn't stay. i

did a few years. _ ship. you just didn't stay. i did a few years. so, i ship. you just didn't stay. i did a few years. so, the i did a few years. so, the techniques of storytelling, making programmes are much the same. they move on offence. but thatis same. they move on offence. but that is a constant, i would say. i think the, i still love the range of output that a mainstream broadcaster can do from high to low culture from silly game shows two serious dramas or whatever, and that has not changed. so the landscape, the real change in the landscape is there is so much choice now. there were 11—5 channels, and you had a trapped audience, so there was more forgiveness and less critical than they are now, and if you just think of the way you watch yourself, you get something a couple of minutes, if you don't like it can be think something else on now. anything ever made is available to watch tonight, as well as loads of new shows

dropped every week, mainly from americans, but also from the bbc and itv. so the choice is extraordinary. and this should and is sharpening the weights of producers and writers and creators to meet that challenge.— creators to meet that challenge. so help me understand _ challenge. so help me understand what i challenge. so help me understand what it i challenge. so help me understand what it is i challenge. so help me i understand what it is that makes one programme cut through all that competition? let's focus on love islands, one of your biggest hits. why do you think that formats has generated so much interest in a way that lots of other formats don't? i way that lots of other formats dont? . way that lots of other formats don't? , ., , don't? i wish i really need the answer to _ don't? i wish i really need the answer to that _ don't? i wish i really need the answer to that one. _ don't? i wish i really need the answer to that one. i - don't? i wish i really need the answer to that one. i think- answer to that one. i think what is extraordinary about love islands is that i'm so glad for everybody in television that it came along when it did because the accepted wisdom was, oh, young people don't watch terrestrial television any more, they don't look at a schedule, they never know, they want to consume these things, so we bring along love islands, on every single

night from nine o'clock and itv two, it's not even on the main channel, and the young audience finds it immediately and is absolutely addicted, watching it every night, and it bucked all the trends and showed actually a few bring the right thing at the right time in the right way, young people will come, it's harder than it ever used to be. white make you would think that the fundamental making programmes hasn't changed since you started on the two ronnie's. certainly love island is a format that 20 years ago it wouldn't have worked. this is thatis wouldn't have worked. this is that is synced the generation that is synced the generation that leaves digital lives as if it is simply _ that leaves digital lives as if it is simply their _ that leaves digital lives as if it is simply their normal i it is simply their normal lives. there is no distinction between digital lies the rest of their lives. that's not in isolation, is it? that is connected to love island's success. i connected to love island's success-— connected to love island's success. ~ ., success. i think love island probably — success. i think love island probably couldn't - success. i think love island probably couldn't have i success. i think love island i probably couldn't have happened without big brother happening, and big brother was a show that

revolutionised television, the way it is watched, what's possible, the way you tell stories, the way you deal with real people. so i think it is big brother that was the enormous shift that really had an impact on everybody who works in television and those that watch it. so love island is a narrow version of that a dating show that happens to be stripped in this way. you dating show that happens to be stripped in this way.— stripped in this way. you are at channel — stripped in this way. you are at channel 4 _ stripped in this way. you are at channel 4 when _ stripped in this way. you are at channel 4 when big i stripped in this way. you are i at channel 4 when big brother was commissioned, so you know that the programme intimately. you are also there when men behaving badly and others commanding you think there are other formats that you commissioned years ago that now would be harder to commission? is it harder to commission edgy or difficult programming? it shouldn't be because there are more outlets for everything. it is always hard, and i think you

wines the confidence as a broadcaster or as if we try these things, if it fails it doesn't matter, because we can try something else next week. i don't think it is less risky, certainly not so, itv, probably more risky than it was as people's tastes change a bit and adapt. so, yeah, ithink people's tastes change a bit and adapt. so, yeah, i think we and adapt. so, yeah, ithink we can and adapt. so, yeah, i think we can relax in thinking we, show us of the past that seemed very edgy at the time would still happen. i can't think of one... if allie g suddenly arrived on your desk now, i'm sure you would probably still do it. we talked quite a lot about format. i would like to talk about some of the people within the formats, the talent as is referred to in the industry. he mentioned i'm a celebrity because of matt hancock being in the news today, they friend saturday night take away which has been going for a long

while, they have a limitless win. when you have such successful presenters on your books, help us understand the calculations you make about how much to use them, because most things they touch our successes, but presumably, there is a lot of diminishing returns at some point. i think if you like, talent management is terribly important, particularly in the entertainment business, and you will find that it is no piece of luck that's longevity of people, they are very good pickers of shows themselves, they are quite cautious. they don't collect hits. some presenters think after a couple of series, oh, i am presenters think after a couple of series, oh, iam bored presenters think after a couple of series, oh, i am bored can i want to do something else and never reach those heights again. but i think with him, there is such professionals, they are such a delight to work with that we use them very sparingly. we would neverforce them to do anything if they have an idea and they have had a few ideas that we have

discussed at length and then in the thought let's not do it. it works both ways. what i the thought let's not do it. it works both ways. what is i the thought let's not do it. it| works both ways. what is the relationship _ works both ways. what is the relationship between - works both ways. what is the relationship between itv i works both ways. what is the relationship between itv and| relationship between itv and them? is this something that you might what's app them on the bed of the bbc about something? argue to and fro with them all the time? or does it all go through producers, agents? i it all go through producers, arents? ~' ., ., agents? i think one of the ulories agents? i think one of the glories of— agents? i think one of the glories of working - agents? i think one of the glories of working at i agents? i think one of the glories of working at the i agents? i think one of the l glories of working at the itv is you are very close to them. so i will actually text them during i'm a celebrity start by telling them a bit more of this, a bit more of that? no, that was funny, or my word, what is going to happen next is megan they will respond during the commercial break. they are so good... they are cool customers. so good. .. they are cool customers.— so good... they are cool customers. : . ., , customers. and what are these ideas that _ customers. and what are these ideas that so _ customers. and what are these ideas that so far _ customers. and what are these ideas that so far they _ customers. and what are these ideas that so far they are i ideas that so far they are opting not to do? i couldn't ossibl opting not to do? i couldn't possibly talk _ opting not to do? i couldn't possibly talk about - opting not to do? i couldn't possibly talk about those. i possibly talk about those. going to and no one else's listening. going to and no one else's listening-— going to and no one else's listeninu. ., ., listening. the odd quiz, game, orthe listening. the odd quiz, game, or they think. _ listening. the odd quiz, game, or they think, maybe _ listening. the odd quiz, game, or they think, maybe this, i listening. the odd quiz, game, or they think, maybe this, and | or they think, maybe this, and we work get there, we do highlights that don't carry on. visions of you sitting on the sofa with your wife and

watching tv, just messaging different itv presenters on air, is there anyone else that you are messaging?- air, is there anyone else that you are messaging? yes, yes it. robert preston _ you are messaging? yes, yes it. robert preston when _ you are messaging? yes, yes it. robert preston when he's i you are messaging? yes, yes it. robert preston when he's doing| robert preston when he's doing his show? i robert preston when he's doing his show? :. robert preston when he's doing his show? . ., , his show? i have texted robert, but, no, his show? i have texted robert, but. no. no. _ his show? i have texted robert, but, no, no, there— his show? i have texted robert, but, no, no, there is— his show? i have texted robert, but, no, no, there is a - his show? i have texted robert, but, no, no, there is a close i but, no, no, there is a close relationship that there is also a team, the producers, everybody is kind of united and getting the best out of whatever the show is at the time. ~ :. whatever the show is at the time. ~ . ., , , whatever the show is at the time. . . , ., time. we have inevitably and talked about _ time. we have inevitably and talked about itv _ time. we have inevitably and talked about itv a _ time. we have inevitably and talked about itv a lot - time. we have inevitably and talked about itv a lot and i l talked about itv a lot and i want to ask you quickly about the place where you started your media career at the bbc, because in the last few days, off, has said that some audiences are persistently underserved by the bbc, particularly the case for those in lower socioeconomic groups are less likely than other audience groups to use bbc services. you will be aware that itv does a very good job of being popular among those people, those groups described by off calm. what advice would you offer the bbc to reach everyone better as off,

suggesting it should? they could give _ suggesting it should? they could give us _ suggesting it should? they could give us some - suggesting it should? they could give us some of i suggesting it should? they could give us some of the i could give us some of the licensee. could give us some of the licensee-— could give us some of the licensee. ~ ., ~ ., licensee. would you like that? well, i licensee. would you like that? well. i don't — licensee. would you like that? well, i don't know. _ licensee. would you like that? well, i don't know. the i licensee. would you like that? well, i don't know. the bbc i licensee. would you like that? i well, i don't know. the bbc has got from its very difficult to please everybody all the time, but... ,., ., please everybody all the time, but... ., �* , but... go on, i'm interested, that was— but... go on, i'm interested, that was a— but... go on, i'm interested, that was a throwaway - but... go on, i'm interested,| that was a throwaway remark, but that seemed to me that was entirely in jest, but that seemed to me that was entirely injest, because i'm sure you know the culture secretary has had this week that the licensee is not a long—term sustainable model, so is itv interested in a different type of licence fee, which is notjust given to the bbc? which is not 'ust given to the bbc? ., , ., .,, which is not 'ust given to the bbc? ., , ., ., which is not 'ust given to the bbc? ., ,., ., “ bbc? that is a 'ob for the bbc to wor bbc? that is a job for the bbc to worry about. _ bbc? that is a job for the bbc to worry about. what - bbc? that is a job for the bbc to worry about. what is, i to worry about. what is, without doubt, the bbc is incredibly important, vital to the broadcasting ecology and a strong bbc is good for the country and good for other broadcasters. healthy competition between us is a good thing, and i went to bbc to thrivejust as good thing, and i went to bbc to thrive just as itv does. he to thrive 'ust as itv does. he wanted to thrive just as itv does. he wanted to — to thrive just as itv does. he wanted to thrive, but do you think it can and should drive with its current funding model? i don't know. i'm sure they are

legions of people in this building thinking about that at this very moment too well, but the creative idea. just this very moment too well, but the creative idea.— the creative idea. just before we finish. — the creative idea. just before we finish, kevin _ the creative idea. just before we finish, kevin lygo - the creative idea. just before we finish, kevin lygo from i the creative idea. just before i we finish, kevin lygo from itv, we finish, kevin lygo from itv, we have talked a lot about how it itv is evolving its business, its products, you have got itv x landing, i'm just wondering if you are nervous about the world cup. itv had famously struggled a little bit during one big game and the euros when they were in the semis a little while back. it is going to get a huge amount of attention and pressure with the world cup games coming up. are you ready? yes, we are ready. and remember, we have the consigned a ball game when millions of people were watching through itv x and the hub, and we are confident it will be all right. it will be massive traffic. nobody except the bbc, bbc one and ask it's the start of volume. you know, whether it is tictac, whether it's netflix, whatever it is, nobody deals a 10 million people at the same moment all clicking in, but we so far everything is worked very well, so let's just hope that continues.

very well, so let's 'ust hope that continues._ very well, so let's 'ust hope that continues. lots of people -a in: that continues. lots of people paying attention _ that continues. lots of people paying attention to _ that continues. lots of people paying attention to raking i that continues. lots of people paying attention to raking as i paying attention to raking as part of itv�*s coverage. some suggesting he needs to break out from just being a football pendant and perhaps start... dance instructor? i pendant and perhaps start... dance instructor?— pendant and perhaps start... dance instructor? i don't know, ou are dance instructor? i don't know, you are the _ dance instructor? i don't know, you are the expert. _ dance instructor? i don't know, you are the expert. sometimesj you are the expert. sometimes he left out on air talent and you think i'm if we could just take them out... you think i'm if we could 'ust take them out. . .i you think i'm if we could 'ust take them out... you have to be careful. take them out... you have to be careful- he _ take them out... you have to be careful. he is _ take them out... you have to be careful. he is brilliant, - take them out... you have to be careful. he is brilliant, roy, i careful. he is brilliant, roy, i mean, you are mesmerized by whatever he says. and he has such respect from other pundits and other football players and everything. i'm sure he's greater he has come i'm sure he doesn't want to do much.- doesn't want to do much. have ou doesn't want to do much. have you asked _ doesn't want to do much. have you asked him? _ doesn't want to do much. have you asked him? have - doesn't want to do much. have you asked him? have i - doesn't want to do much. have you asked him? have i asked l you asked him? have i asked them to do — you asked him? have i asked them to do more? _ you asked him? have i asked them to do more? now. i them to do more? now. finally, in the last— them to do more? now. finally, in the last 30 — them to do more? now. finally, in the last 30 seconds, - them to do more? now. finally, in the last 30 seconds, we i them to do more? now. finally, in the last 30 seconds, we have | in the last 30 seconds, we have tummy also watch a lot of tv, do watch a lot of video? to watch twitter? youtube? tictac? is not relevant to you? hot watch twitter? youtube? tictac? is not relevant to you?— is not relevant to you? not as much as — is not relevant to you? not as much as l — is not relevant to you? not as much as i watch _ is not relevant to you? not as much as i watch all— is not relevant to you? not as i much as i watch all programmes, i don't think they are satisfying in bits and pieces. thank you forjoining us for the whole edition of this programme. we very much

appreciate your time. mr; appreciate your time. my pleasure. _ appreciate your time. ij�*i pleasure, thank you very appreciate your time. i’i1 pleasure, thank you very much. kevin lygo, thank you very much indeed forjoining us. thank you to all of you for watching. we will be back at the usual time next week. hello there. it does look like it's set to stay cold for the foreseeable future now. we'll see further wintry showers in places. quite a bit of sunshine around, but there is an increasing chance of lingering freezing fog across england and wales, particularly sunday into monday. icy stretches will be an issue across northern and western areas, where we have wintry showers to start first thing. plenty of sunshine for many of us, but there will be some heavy snow there for eastern scotland, significant accumulations on the grampians. temperature—wise, freezing to around 4 degrees. it's going to be another very cold day. as we head into sunday, wintry showers continue to affect coastal areas. butte need to keep an eye on this very weak area of low pressure towards the south

and east of the country. that could develop some showers of a wintry nature in towards the southeast corner, which could become heavier during sunday night. and i think some parts of east wales, the midlands, eastern england could stay rather grey and very cold all day as freezing fog lifts into low cloud. probably the best of the sunshine will be in the north and west.

this is bbc news. i'm rich preston. our top stories: cheering argentinianjoy — lionel messi leads his country into the world cup semi—finals after a dramatic penalty shoot out against the netherlands. but heartbreak for their south american rivals brazil — they are out, also after a penalty shoot out. cheering croatia's win over brazil puts them into a second successive world cup semi—final. in other news: the us says russia and iran are developing a full—scale defence partnership, with moscow offering support in return for drones to use against ukraine. russian opposition politician, ilya yashin, remains defiant in the face of an 8.5—year sentence