tv Talking Business BBC News January 28, 2023 10:30pm-11:01pm GMT
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this is bbc news, with the latest headlines for viewers in the uk and around the world. graphic footage has been released of five police officers in the us city of memphis beating a black motorist, tyre nichols, who died three days later. memphis police say they have disbanded the unit whose officers accused of murder. israeli police say a 13—year—old boy has shot and injured two people in eastjerusaelm — a day after seven people were shot dead near a synagogue. prime minister benjamin netanyahu promises a �*strong, swift and accurate�* response. in britain, a 15—year—old girl has died after being stabbed in northumberland on friday. a 16—year—old boy was also injured in the same incident. police have arrested another 16—year—old boy on suspicion of murder. the british airline, flybe, ceases trading for a second time.
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hundreds of staff have been made redundant, and all flights to and from the uk operated by the airline have been cancelled. you're watching bbc news. now, talking business. hello, everybody, a very warm welcome to talking business weekly with me, aaron heslehurst. let's have a look at what is on the show. need more money? how about a side hustle? as millions look for ways to make extra cash to meet the rising cost of living, we are going to take a look at the boom in the second jobs market. here is the trick for adding your photo into your signature. weather it is giving software tips on tiktok of starting a global travel company, the side hustle can lead to ridges and rewards but it can also open people up to being the victim of scammers. i will be talking about the possibilities and perils
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of the side hustle, with these two, kat norton, whose gig on tiktok has changed her life, as well as someone from the consumer committee of america on how not to get scammed by online side hustles that are, well, too good to be true. plus, i talk to the big boss of the travel company on how he turned his side hustle into a global transport disrupter. wherever you're watching me from around the world, a big hello and welcome to the show. the side hustle, it has become a watchword for a new generation who want to make a bit more cash, but it is a newish term for an old—fashioned idea, making some money on the side while still working anotherjob.
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some of the biggest companies in the world were started as a side hustles. we are going to make some history together today. apple computers was founded by steve jobs and steve wozniacki when they were employed at atari and hewlett—packard respectively. facebook started as a side hustle for mark zuckerberg when he was a student. the beginnings of twitter started when the owner was working at a podcasting company. today, the interest in side hustles is growing massively as people look for ways to make a bit more cash. younger people in particular are looking at the side hustles. a global survey of thousands of people for microsoft found that an extraordinary 70% of people in gen z or people in their teens and 20s are considering or already have a side hustle. other surveys have found that in the united states, four out of ten adults had a side hustle in 2022. in the uk, nearly half of brits are considering a side hustle, according to the web hosting firm go daddy which found that
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85% of them were driven by the rising cost—of—living. go daddy also found that globally, 57% of side hustles are run by women. my first guest started her side hustle during the pandemic, she began by simply giving tips on how to use excel spreadsheet software on the social media platform tiktok. today, it is definitely making enough money that she was able to leave her old job behind. a real pleasure having you on the show, and let's start with this, simply, how did you start your side hustle? it all began back injune 2020, i started posting microsoft excel tip videos on tiktok and within four days i had my first video hit 100,000 views, and then by the sixth day i got approached by an it company to take on a side hustle making training videos for their company, for students, parents and teachers
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in g suite products. so by day six i had a side hustle, was still working a0 hours at my day job with a consulting firm, and within a few weeks, the miss excel accounts quickly went viral on social media and i looked out one day and i had over 100,000 followers. then i kept going creating more content across the platforms and scaling up the audience and reallyjust providing the free content was something that was lighting me up so i was having a great time doing and then i started creating courses later on that year. correct me if i am wrong, you don't make the income from the tiktok platform, you use it to link to other sites? so, a few months in i had about 100,000 followers across the platforms and i was looking for a way to serve people on a deeper level because the free content was short and cute and quick and people were learning from it, but a lot of them wanted more of a full course experience, so i built out the most fun, entertaining excel course
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i could possibly imagine and started selling that in november 2020 and then a couple of months later it was actually bringing in more passive income than my day job was every month. so at that point i was, like, the dayjob is getting a0 hours, the side hustle is getting ten hours, maybe i need to re—prioritise. so i ended up leaving my dayjob injanuary 2021 and then i built out nine more courses across the microsoft office suit, kids course, and started bundling them and selling them together. what kind of time commitment does it take now? really now i would say it is a few hours a day at most but i pretty much make my own schedule. we went and travelled around europe for a month and i really didn't work much at all during that time i just let the business run itself, i have an awesome team now. other times, i do like to work on the business and i made sure to build a business around the lifestyle that i wanted. because i do not want to create
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another situation like my corporate job was, which was not really lighting me up. and when you started this side hustle, did the company that you were working for, did they mind? no, they were incredibly supportive, incredibly supportive, even up until the point where i left, they were all cheering me on my way out the door, and i actually work with them now as one of my corporate clients, so i also do training for companies and organisations and they bring me into host live sessions, so they actually brought me back on now as a vendor. it is a win—win! younger people, correct me if i am wrong, kat, younger people are more likely to have a side hustle, why do you think that is so? it really depends on the person. i have seen people across the different age groups. i do think that the younger generations were exposed to social media at a much younger age so it is something that is super
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familiar to them, and i think it was something around, like, a very large percentage of young people, gen z�*ers want to be social media stars or youtube stars when they grow up. so, it is something which was not around back in the day and it is much more normalised for those younger generations now, but that being said, i have seen people across all ages do incredible things on social media. you mentioned that you started it in 2020, your side hustle, kat, smack in the middle of the pandemic, did the pandemic actually help you in that sense? it did in the sense that it helped me shake me off the path that i was currently on, i was a business consultant travelling every week for 3.5 years straight, travelling every monday, pop on a plane, fly to a different state in the us, fly home every thursday so i didn't really have time to look up and to be, is this what i want to do with my life, is this lighting me up right now? i had a good time doing it but it really was not fulfilling me from a creative perspective. so, when i stopped travelling due to the pandemic i was back in my bedroom of my parents house
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and working my dayjob in my little room and i was, like, got some time to think here. and that is where i started kind of thinking of different side hustle ideas and things i could create because i also had more time on my hands, travelling took up a big chunk of my week. kat, i don't ask many people this but i have got you in front of me and i am going to have to ask you, how much money do you make doing this? so, this past year we did over $2 million. shut the front door! it has been... ian, i've said it to you before, were in the wrong job! the company made $2 million doing excel spreadsheet lessons, if you will? yeah. wow! but for me it's not about the money, i look at that number is a testament to how many people i got to help that year. the bigger that number is, the more people were in the courses
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and the more people were elevating themselves at work every day, showing up more confident, getting promotions and raises and that is the part that likes me up and the business flows along with it. let me end on this, what's next, kat, four miss excel? so, i'm just looking to really expand the brand globally, and it is something that i really want to just be able to create more courses and grow their business and help as many people as i can, so this year we are tightening up our systems and working to get our courses out there in the world. well, kat, my showers global and you're going to get a lot of eyeballs and i only take 20% commission, so there you go! love it! kat norton, a real pleasure to have you on the show, i don't need to say good luck with everything that we will check in again with you soon. thank you so much for having me. with the rise of new ways of making money, there is also the rise of people scamming people with offers of side hostels they can do from home. often these scams hide behind offers
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of work which at first seem legitimate and only when you are further down the line do you realise it is all a scam. in just three months of last year america's federal trade commission found that fake business and job opportunities led to americans being scammed out of nearly $70 billion injust three months. those people, they are often the most vulnerable, and as the cost of living goes up there are fears that more will fall prey to scammers. so i caught up with the director of consumer protection for the consumer federation of america. aaron whitty, a real pleasure having you on the show. basically, are there more scams going on these days, and if so, why? yeah, thanks, aaron, so definitely, there are more scams. i think that we really saw an increase in 2020. this was during a global pandemic, people were home, they were spending more time on social media, scanning the internet and it really created a fertile ground for criminals to design and target schemes that were just designed
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to steal people's money and unfortunately it was quite effective and so this was created in 2020 and in the past year we have seen gusts increasing tremendously for consumers all over the world due to things like inflation, housing prices rising, jobs are more competitive and consumers have really felt the pressure more recently to feel like they need to find more money, and again, this, combined with the criminals who are paying attention to these trends, they know what's going on, they are constantly morphing and changing their scams in ways that are more effectively going to steal your money. another thing that we have seen is an increase in the way that social media is used to promote what are often scams or at least deceptively touted business schemes. it's almost impossible to scroll tiktok or youtube without seeing
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tremendous content that has taglines like, earn $1000 a day, earn money while you sleep modest get rich quick scheme is not new but it is particularly pervasive in social media. recent studies have also shown that again, criminal is now this. and jens the consumers in particular have stated that they are more likely to go to things like youtube or tiktok for their financial advice, so, when we have criminals who know this, who are becoming more sophisticated and constantly changing the way that they target certain populations, it is unfortunately going to keep being effective. that said, erin, what are some of the red flags people should look for? some of the most common schemes that we've seen can really range. there can be some legitimate opportunities to and money as a side hustle, i am a personal trainer in my spare time, to the extent that i have any, in addition to my full—time work, there may be ways to do that, but there are certainly things to look out for if you are solicited
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with one of these, quote, unquote, business opportunities. things like drop shipping, where you can create an online store and sell things directly from the manufacturer to the consumer. also things like being a mystery shopper, online surveys or sometimes even multilevel marketing. a common theme that we see with these side hustles are taglines, like, earn money while you sleep, soliciting people who might not have specific skills for what they are being solicited for, or that they do not have to do much to earn a lot of money. there are also things that are just outright scams, like business coaching programs or investment coaching opportunities, this is where you pay someone to coach you or you purchase coaching sessions to help grow your business or even start a business. but the only thing that these really do is take a lot of money from you and then the scammer will probablyjust then recruit you to start making your own videos or trying to sell your own, quote, unquote, business opportunity to somebody else,
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all the while lying to you about the amount of money that you might make. so it really is a case of, if it sounds too good to be true...? sure, that is always great advice but also it is to remember that criminals are targeting you. it is notjust a mishap, it is often you were the subject of a very targeted design scheme. scammers can take information that they have gained from years of doing this, to see what has worked and what hasn't, and if they send out 10,000 solicitations and they get maybe ten people to respond, that is a payoff for them. they know how this operates and they are good at doing it. so, what kind of research should people do before diving in? i find that the best advice is simple. there are endless websites that you can look at that will give you advice about what to look for, what to do, and there is a lot of things, but i like to keep it very simple,
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and the acronym that i use for this is a scam. what are some practical steps that you can take? the letter s stands for slow down, take a second, if you are being solicit by someone, using high pressure tactics, that you have to act now, that is a big red flag and something that you have to be cautious about. the second letter is c, that stands for cheques and cards, if you are being asked to cash a check or to purchase gift cards and send them back to the company, that is a big red flag. the a in scam is ask questions, ask google, ask your mum, ask a trusted friend, ask somebody that you know will give you sound advice, you can pair this with the s in slowdown, to give you an opportunity to look this up. 0ne really simple thing is to google the name of the company and the opportunity and the word scam, you will be amazed at what pops up. finally, the m is to make a report
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to your government regulator. the more reports that they have and the more information they have, the better outreach that they can do and perhaps even law enforcement to go after some of these riddle�*s. let me end on this, erin, are you concerned that people are more susceptible as we endure this part of living crisis? absolutely look, this increased pressure on consumers to more money might make them more susceptible but i think more importantly it gives a big total criminals who are designing these schemes and this conduct. so, consumers might be out there looking more often than they otherwise would have, and deceptive videos or website content can make it seem like it's very easy, but the fact is that often it's not, you have to put in a lot of time and effort, unless you can capitalise on an existing skill, it is something where you don't go into this with the expectation that
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you are going to earn a lot of money, maybe it's just something that you're doing for fun, but again i think it is more important to focus on the fact that this is really a tool for criminals, so that when you see something that comes across your social media that maybe you weren't expecting, just remember, someone is out there designing that content because they know that you are going to see it and you are exactly who they are going after. erin witte, a reel pleasure having you on the show, thanks for all the advice and we will talk to you soon. 0nly so far on the show we have been hearing about people taking on a side hustle, some with success and some only to be scammed. my next guest along with some colleagues started a side hustle more than ten years ago when he was working as management consultant. today, it is a global travel operation running buses and trains around the world and serving 3a million people last summer relevant. so, i caught up with the big boss. andre, real pleasure you having you on the show, and on the show this week, we have been talking about the side
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hustle so i'm just wondering, how challenging was it to get this started while you were working somewhere else? great to be here, thanks for the invitation, and actually it felt very natural for me to be doing it on the side, i had started a phd, i think i was looking at doing it on the weekends, and even in consulting you don't work every weekend, so you have weekends off, and so i had time to do that search for ideas and discuss with my cofounders what to do. so, we tried to play it very transparent, that we were looking at a business idea, and back then, it was ten, 13 years ago, it was not super common to have a start—up, but they were very positive in that sense, not necessarily of the idea
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of doing something with buses, but in the openness of communication and the idea of someone starting his own business. let's talk about your business, andre, you are a global travel company, buses and trains are the main thing that you have, including the iconic greyhound bus network in the united states. and let's be frank, because people don't think of buses as cutting—edge travel i'm just wondering, how has it changed? oh, it has changed a lot. and i agree with you, at the end we are selling the same kind of product that was sold for a very long time, essentially taking people from a to b, from one city to another, and this is what people are buying. but the way home we developed the product, what you don't see is the different product, the product is the network we offer, the prices we offer, the way we market the product, the brand behind it, the technology, that make the product successful in the marketplace. and andre, i'm wondering, certainly nowadays, our younger people more likely to get a bus
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than a plain? what definitely happened over the ten years that flix has been active in this space in europe and in the us, in turkey and in brazil, the bus became a better option to travel. so, 15 years ago, most likely you would not have allowed your daughter to take a bus from london to paris, today, if i go to university, the majority, 90% of—plus have used a flix bus and consider it for their future travel, so i think we shake the future of the industry in a positive way, and their four the bus is on the way of taking its natural place i would say in mobility. so, we have to provide something for society, and we are part of the solution. but i'll be already in a state when people shift, especially from planes, especially for environment of reasons, to something which is more environmentally friendly, buses or trains, then i would say, to a very limited extent. people are aware of the problem
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of flying around the c02 emissions and climate change, do they completely act according to that and rather sit on the bus? i don't see that on a big scale yet. i hope for a change over the next couple of years. but at the moment it is not visible, people like that if they take the bus there is very little co2 emissions and it is eco friendly, but it is not the main reason why they pick it. how much more environmentally sensitive are you than your rivals? for example, your website talks about a bus with solar panels that runs from dortmund to london, but let's be frank, that is just one bus. and you know this, andre, critics will say that is just green washing. we know that climate change is coming and we have to do something, and we have to get
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to real net zero and we have to change the way how we live. and our claim would be, we don't need to forbade people to travel, we need to enable them to travel in an to friendly way, and to date if you stick in a bus compared to your car or even a plane, you are doing something good for the environment because our co2 emissions are lower than even in some countries trains, we are on a high level with trains. so today it is already good to travel on a flix bus. but that is the most important part, we are really doing a lot of work towards net zero. we are net zero. so it is not enough for us to be environmentally very good, but we have to get to net zero, and all the things you can read about electric buses, hydrogen buses, we have invested in, not only pilot project but also research and investing money and resources into that. we believe and we know there is a path to net zero for our industry. andre, do you have business passengers? i'm just wondering if you could really replace flights for those customers. a flix bus to go to milan, but if you want to go to munich
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airport, it might be the best solution, because we are faster than a train, orfaster than a plane, because of the travel times to the airport and so on. so, the broad use case is not business travel, but i want to be attractive for even the people that mainly travel in business, but this is definitely a room for us to improve our product further, think about new creative ideas on our network and it is also an element on flix train where we want to broaden our customer base to people who might not use bus in that sense to travel from berlin to stuttgart because it is simply a very long bus ride, but on a train they might consider it, and there for three want to also broaden our role towards society and towards consumers.
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and andre, let me end on this — the war in ukraine, how much has that impacted your business? i mean, it is a topic that is very high priority for us as a company, not because, we didn't have a huge business in russia and we shut it down immediately after the war started, and we will not restart it, there is a moral obligation from my perspective. and what i am very proud of the team, the tremendous work towards ukraine, we were a very small business prior to the war, and we never stopped operating, so, we withdrew from eastern ukraine until lviv but we reopened the service to kyiv one week after the ukrainians won the battle for kyiv, and i think our team, and it is not driven by me as the ceo, this is driven by our team in poland and ukraine, they say we want to be
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there for the country, we want to provide transportation for people, be it refugees, be it people returning to ukraine, we want to be there for the country and rebuild the country once the war is won, and there for the team is doing a lot of work towards that, we have a large network in ukraine, we are the only carrier that is operating even towards the east ukraine, so we are trying to follow the ukrainian army and provide transportation as soon as it is safe and we are very proud of what the team is doing, the drivers, they are driving in a war zone, it is strange if you are just scheduled out of night services because you say there might be drones at night and you might get bombed, but i am very proud of what the team is doing, so i hope the war ends in a positive sense for ukraine as soon as possible, but we at the moment are also very proud of what we can do to support ukraine. andre schwammlein, the big boss of flix, i really appreciate your time, good luck with everything, and i will check in with you soon. thanks a lot, it was a pleasure talking to you.
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that is it for this week, i hope you enjoyed the show, you can keep up with the latest on the bbc website or the smart phone app, you can also follow me on twitter, tweet me, i will tweet you back. thanks for watching, i will see you soon, bye—bye. hello. we've seen some fairly quiet and quite unremarkable weather to start the weekend. some areas have had a lot of cloud, a bit of sunshine in places. but for sunday, things do turn a little livelier. some stronger winds and some outbreaks of rain for some, but not for all of us. through tonight, extensive cloud cover across england and wales, some clear breaks easing in from the north west. some clear spells, too, for northern ireland and scotland. but here, cloud amounts will tend to increase from the north west with a strengthening breeze. most places staying above freezing, there mayjust be a few pockets of frost. now into sunday, it will generally be a windier day, but particularly across northern areas. a lot of cloud in the south of england first thing, the odd spot of drizzle. but for england and wales
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we should see some sunny spells through the day. for northern ireland and scotland though this band of cloud and rain will be sinking its way south eastwards and from northern england northwards, some really quite strong and gusty winds, gusts of 60 or 65 mph for a time in the far north of scotland. but it will feel mild — highs of 9—12 degrees.
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this is bbc news with the latest headlines for viewers in the uk and around the world. graphic footage has been released of five police officers in the us city of memphis beating a black motorist, tyre nichols, who died three days later. memphis police say they have disbanded the unit whose officers are accused of murder. israeli police say a 13—year—old boy has shot and injured two people in eastjerusalem, a day after seven people were shot dead near a synagogue. prime minister benjamin netanyahu promises a "strong, swift and accurate" response. in britain, a 15—year—old girl has died after being stabbed in northumberland on friday. a 16—year—old boy was also injured in the same incident. police have arrested another 16—year—old boy on suspicion of murder. the british airline flybe ceases trading for a second time.
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