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tv   Talking Business  BBC News  January 29, 2023 2:30am-3:01am GMT

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this is bbc news. the headlines — the memphis police department has disbanded the so—called scorpion special unit, whose officers are accused of murdering tyre nichols. the 29—year—old black man was kicked and punched by five policemen, who are also black. they've now been sacked and face multiple charges, including murder. a special meeting of israel's security cabinet has approved measures in response to the killing of seven people outside a synagogue in eastjerusalem by a palestinian gunman. family members of attackers are set to lose their residency and health insurance rights. the former nato general who will be the next czech president has described the election outcome as a "victory for the values of truth, dignity and respect". in a speech to cheering supporters in prague, petr pavel said it was time to return those values to politics.
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now on bbc news, talking business. hello, everybody! a very warm welcome to talking business weekly with me, aaron heslehurst. let's go and take a look at what is on the show. hey, need more money? how about a side hustle? as millions look for ways to make extra cash, we are going to take a look at the boom in the second jobs market. does your outlook signature need a makeover? here is a trick for anning your photo and clickable icons into your signature. whether it is giving software tips on tiktok or starting a global travel company, the side hustle can lead to riches and rewards but it can also open people up to being the victim of scammers. i will be talking about
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the possibilities and perils of the side hustle, with these two — there they are. cat, who's gig on tiktok has changed her life, as well as from the consumer committee of america. plus, i talk to the big boss of the travel company flix on how he turned his side hustle into a global transport disrupter. wherever you're watching me from around the world, once again, a big hello and warm welcome to the show. you know, the side hustle, it's become a watchword for a new generation who, well, want to make a bit more cash but it is a newish term for an old—fashioned idea, making some money on the side while still working another job. some of the biggest companies in the world were started as a side hustles. we're going to make some
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history together today. apple computers was founded by steve jobs and steve wozniacki when they were employed at atari and hewlett—packard respectively. facebook started as a side hustle for mark zuckerberg when he was a student. instruct dorsey started what would be twitter into thousand five while working at the podcasting company. —— and jack dorsey started what would be twitter in 2005 while working at a podcasting company. today, the interest inside hustles is growing massively as people look for ways to make a bit more cash. younger people in particular are looking at the side hustle. a global survey of thousands of people for microsoft found that an extraordinary 70% of people in their teens and 20s are considering or already have a side hustle. 0ther surveys have found that in the united states, four out of ten adults had a side hustle in 2022. here in the uk, nearly half of brits are considering a side hustle, according to the web hosting firm go daddy, which found that
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85% of them were driven by the rising cost of living. go daddy also found that globally, 57% of side hustles are run by women. my first guest started her side hustle during the pandemic. she began by simply giving tips on how to use excel spreadsheet software on the social media platform tiktok. today, it's definitely making enough money that she was able to leave her old job behind. cat norton or miss excell, a real pleasure having you on the show and thanks for your time. let's start with this — simply, how did you start your side hustle? it all began back injune 2020, i started posting microsoft excel tip videos on tiktok. and within four days, i had my first video hit 100,000 views, and then by the sixth day, i got approached by an it company to take on a side hustle making training videos for their company,
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for students, parents and teachers in g suite products, so by day six, i was making content, i had a side hustle, was still working a0 hours at my dayjob — i worked at a consulting firm — and within a few weeks, the miss excel accounts quickly went viral on social media and i looked out one day and i had over 100,000 followers. then i kept going and creating more content across the platforms and scaling up the audience and reallyjust providing the free content was something that was lighting me up, so i was having a great time doing it. and then i started creating courses later on that year. correct me if i am wrong, you don't make the income from the tiktok platform, do you? no. you use it to link to other sites? so, a few months in, i had about 100,000 followers across the platforms and i was looking for a way to serve people on a deeper level because the free content was short and cute and quick and people were learning from it but a lot of them wanted more of a full course experience, so i built out
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the most fun, entertaining excel course i could possibly imagine and started selling that in november 2020. and then, a couple of months later, it was actually bringing in more passive income than my dayjob was every month. so at that point i was, like, the dayjob is getting a0 hours, the side hustle is getting ten hours, maybe i need to re—prioritise. so i ended up leaving my day job injanuary 2021 and then, i built out nine more courses across the microsoft office suite, google sheets, a kids�* course, and started bundling them and selling them together. kat, what kind of time commitment does it take now? really now, i would say it is a few hours a day at most but i pretty much make my own schedule. for example, we went and travelled around europe for a month and i really didn't work much at all during that time and kind ofjust let the business run itself — i have an awesome team now. 0thertimes, though, i do like to work on the business and i made sure to build a business around the lifestyle that i wanted. because i do not want to create another situation
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like my corporate job was, which was not really lighting me up. and kat, when you started the side hustle, did the company that you were working for, did they mind? no, they were incredibly supportive, incredibly supportive, even up until the point where i left, they were all cheering me on on my way out the door, and i actually work with them now as one of my corporate clients. wow! so i also do training for companies and organisations and they bring me into host live sessions, so they actually brought me back on now as a vendor. it is a win—win! yeah! younger people — correct me if i am wrong — kat, younger people are more likely to have a side hustle. why do you think that is so? it really depends on the person. i have seen people across the different age groups. i do think that the younger generations were exposed to social media at a much earlier age, so it is something that is super familiar to them. i forget what statistic it was built around a very large percentage of young people,
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jenz the, want to be youtube stars or social media stars when they grow up. so, it is something which was not around back in the day and it is much more normalised for those younger generations now, but that being said, i have seen people across all ages do incredible things on social media. kat, you mentioned that you started it in 2020, your side hustle, kat, smack in the middle of the pandemic. did the pandemic actually help you in that sense? it did in the sense that it helped me shake me off the path that i was currently on. i was a business consultant, travelling every week. for 3.5 years straight, i was travelling every monday, pop on a plane, fly to a different state in the us, fly home every thursday so i didn't really have time to look up and to be, "is this what i want to do with my life? "is this lighting me up right now?" i had a good time doing it but it really was not fulfilling me from a creative perspective.
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so, when i stopped travelling due to the pandemic, i was back in my bedroom of my parents house and working my dayjob in my little room and i was, "got some time to think here" and that is where i started kind of thinking of different side hustle ideas and things i could create because i also had more time on my hands — travelling took up a big chunk of my week. 0k, kat, i don't ask many people this but i have got you in front of me and i am going to have to ask you — how much money do you make doing this? so, this past year, we did over $2 million. shut the front door! no! it's been... ian — i've said it to you before, we're in the wrong job! the company made $2 million doing excel spreadsheet lessons, if you will? yeah. wow! but for me, it's not about the money. i look at that number as a testament to how many people i got to help that year. so looking at it, the bigger that number is, the more people were in the courses and the more people were elevating themselves
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at work every day, showing up more confident, getting promotions and raises and that is the part that likes me up and the business flows along with it. —— lights me up and the business flows along with it. let me end on this — what's next, kat, for miss excel? so, i'm just looking to really expand the brand globally and it's something that i really want to just be able to create more courses and grow the business and help as many people as i can, so this year, we are tightening up our systems and working to get our courses out there in the world. well, kat, my show is global and you're going to get a lot of eyeballs and i only take 20% commission, so there you go! love it! kat norton, a real pleasure to have you on the show. i don't need to say good luck with everything. we will check in again with you soon. thank you so much for having me! so, with the rise of new ways of making money, there is also the rise of people scamming people with offers of side hustles they can do from home. often, these scams hide behind offers of work which at first seem legitimate and only
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when you are further down the line do you realise it is all a scam. in just three months of last year, america's federal trade commission found that fake business and job opportunities led americans to being scammed out of nearly $70 billion —— $70 million injust three months. those people, they are often the most vulnerable, and as the cost of living goes up, there are fears that more will fall prey to scammers. so, i caught up with the director of consumer protection for the consumer federation of america. erin whitty, a real pleasure having you on the show. basically, are there more scams going on these days, and if so, why? yeah, thanks, aaron, so definitely, there are more scams. i think that we really saw an increase in 2020 — of course, this was during a global pandemic. people were home, they were spending more time on social media, scanning the internet, and it really created a fertile ground for criminals to design and target schemes that
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were just designed to steal people's money and unfortunately, it was quite effective and so, we had this fertile ground that was created in 2020 and in the past year seen costs increasing tremendously for consumers all over the world due to things like inflation, housing prices rising, jobs are more competitive and consumers have really felt the pressure more recently to feel like they need to find more money. and this, again, combined with the criminals who are paying attention to these trends — they know what's going on — they are constantly morphing and changing their scams in ways that are more effectively going to steal your money. wow. another thing that we have seen is an increase in the way that social media is used to promote what are often scams, or at least deceptively touted business schemes. it's almost impossible to scroll tiktok or youtube without seeing tremendous content that has taglines like,
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"earn $1000 a day," "earn money while you sleep". this get rich quick scheme is not new but it is particularly pervasive in social media. recent studies have also shown that again, criminals know this. and gen z consumers in particular have stated that they are more likely to go to things like youtube or tiktok for their financial advice. so, when we have criminals who know this, who are becoming more sophisticated and constantly changing the way that they target certain populations, it is unfortunately going to keep being effective. so, that said, erin, what are some of the red flags people should look for? so, some of the most common schemes that we've seen can really range. there can be some legitimate opportunities to earn money as a side hustle. i am a personal trainer in my spare time, to the extent that i have any, but in addition to my full—time work. there may be ways to do that. but there are certainly things to look out for if you are solicited with one of these, quote, unquote, "business opportunities".
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things like drop shipping, where you can create an online store and sell things directly from the manufacturer to the consumer. also things like being a mystery shopper, online surveys or sometimes even multilevel marketing. a common theme that we see with these side hustles are taglines, like, "earn money while you sleep," they're soliciting people who might not have specific skills for what they are being solicited for, or that they do not have to do much to earn a lot of money. there are also things that are just outright scams, like business coaching programs or investment coaching opportunities. this is where you pay someone to coach you or you purchase coaching sessions to help grow your business or even start a business. but the only thing that these really do is take a lot of money from you and then, the scammer will probablyjust then recruit you to start making your own videos or trying to sell your own, quote, unquote, "business opportunity" to somebody else, all the while lying to you about the amount of money that you might make. pernik
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so it really is a case of, if it sounds too good to be true...? sure, that is always great advice but also it is to remember that criminals are targeting you. it is notjust a mishap, it is often you were the subject of a very targeted design scheme. scammers can take information that they have gained from years of doing this, to see what has worked and what hasn't, and if they send out 10,000 solicitations and they get maybe ten people to respond, that is a pay off for them. they know how this operates and they are good at doing it. so, what kind of research should people do before diving in? i find that the best advice is simple. there are endless websites that you can look at that will give you advice about what to look for, what to do, and there is a lot of things, but i like to keep it very simple, and the acronym that i use for this is scam.
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what are some practical steps that you can take? the letter s stands for slow down, take a second — if you are being solicited by an outside company for a limited time offer, using high pressure tactics, that you have to act now, that is a big red flag and something that you have to be cautious about. the second letter is c, that stands for cheques and cards, if you are being asked to cash a check or to purchase gift cards and send them back to the company, that is a big red flag. the a in scam is ask questions, ask google, ask your mum, ask a trusted friend, ask somebody that you know will give you sound advice, and you can pair this with the s in slowdown, to give you an opportunity to look this up. 0ne really simple thing is to google the name of the company and the opportunity and the word scam, you will be amazed at what pops up. finally, the m is to make a report to your government regulator.
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the data that they have and the more reports that they have and the more information they have, the better outreach that they can do and perhaps even law enforcement to go after some of these criminals. let me end on this, erin, are you concerned that people are more susceptible as we endure this part of living crisis? absolutely, look, this increased pressure on consumers to earn more money might make them more susceptible but i think more importantly it gives a big tool to criminals who are designing these schemes and this conduct. so, consumers might be out there looking more often than they otherwise would have, and deceptive videos or website content can make it seem like it's very easy, but the fact is that often it's not, you have to put in a lot of time and effort, unless you can capitalise on an existing skill, it is something where you don't go into this with the expectation that you are going to earn a lot of money. maybe it's just something that
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you're doing for fun, but again i think it is more important to focus on the fact that this is really a tool for criminals, so that when you see something that comes across your social media that maybe you weren't expecting, just remember, someone is out there designing that content because they know that you are going to see it and you are exactly who they are going after. erin witte, a reel pleasure having you on the show. thanks for all the advice, really appreciate it, and we will talk to you soon. so far on the show we have been hearing about people taking on a side hustle, some with success and some only to be scammed. my next guest, along with some colleagues, started a side hustle more than ten years ago when he was working as management consultant. today, it is a global travel operation running buses and trains around the world and serving 3a million people last summer alone. so, i caught up with the big boss. andre, real pleasure you having you on the show, and on the show this week, we have been talking about the side hustle. so i'm just wondering,
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how challenging was it to get this started while you were working somewhere else? great to be here, thanks for the invitation. and actually, it felt very natural for me to be doing it on the side, i think i was looking at doing it on the weekends, and even in consulting you don't work every weekend, so you have weekends off, and so i had time to do that, search for ideas and discuss with my co—founders what to do. so, we tried to play it very transparent, that we were looking at a business idea, and back then, it was ten, 13 years ago, it was not super common to have a start—up, but they were very positive in that sense, not necessarily of the idea of doing something with buses, but in the openness of communication and the idea of someone starting
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his own business. let's talk about your business, andre, you are a global travel company, buses and trains are the main thing that you have, including the iconic greyhound bus network in the united states. and let's be frank, because people don't think of buses as cutting—edge travel. i'm just wondering, how has it changed? oh, it has changed a lot. and i agree with you, at the end we are selling the same kind of product that was sold for a very long time, essentially taking people from a to b, from one city to another, and this is what people are buying. but the way we developed the product, what you don't see is the different product, the product is the network we offer, the prices we offer, the way we market the product, the brand behind it, the technology that make the product successful in the marketplace. and andre, i'm wondering, certainly nowadays, are younger people more likely to get
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a bus than a plain? what definitely happened over the ten years that flix has been active in this space in europe and in the us, in turkey and in brazil, the bus became a better option to travel. so, 15 years ago, most likely you would not have allowed your daughter to take a bus from london to paris. today, if i go to university, the majority, 90%—plus have used a flix bus and consider it for their future travel, so i think we shake the future of the industry in a positive way, and therefore the bus is on the way of taking its natural place, i would say, in mobility. so, we have to provide something for society, and we are part of the solution. but i'll be already in a state when people shift, especially from planes, especially for environment of reasons, to something which is more environmentally friendly,
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buses or trains, then i would say, to a very limited extent. people are aware of the problem of flying around the c02 emissions and climate change, do they completely act according to that and rather sit on the bus? i don't see that on a big scale yet. i hope for a change over the next couple of years. but at the moment it is not visible, people like that if they take the bus there is very little c02 emissions and it is eco— friendly, but it is not the main reason why they pick it. how much more environmentally sensitive are you than your rivals? for example, your website talks about a bus with solar panels that runs from dortmund to london, but let's be frank, that is just one bus. and you know this, andre, critics will say that is just green washing. we know that climate change is coming and we have to do something, and we have to get to real net zero and we have to change the way how we live.
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and our claim would be, we don't need to forbid people to travel, we need to enable them to travel in an environmentally friendly way, and to date if you stick in a bus compared to your car or even a plane, you are doing something good for the environment because our co2 emissions are lower than even in some countries trains, we are on a high level with trains. so today it is already good to travel on a flix bus. but that is the most important part, we are really doing a lot of work towards net zero. real net zero. so it is not enough for us to be environmentally very good, but we have to get to net zero, and all the things you can read about electric buses, hydrogen buses, we have invested in, not only pilot project but also research and investing money and resources into that. we believe and we know there is a path to net zero for our industry. andre, do you have business passengers? i'm just wondering if you could really replace flights for those customers. if you look at our customer
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base, we want to cater to the whole population but not for every use case. the business customer might use one of our services that go to an airport and maybe even if you look down michael linzer h and are well off banker, you may not consider travelling a flix bus to go to milan. but if you want to go to munich airport, it might be the best solution, because we are faster than a train, orfaster than a plane, because of the travel times to the airport and so on. so, the broad—use case is not business travel, but i want to be attractive for even the people that mainly travel in business. but this is definitely a room for us to improve our product further, think about new creative ideas to tailer our network and it is also an element on flix train where we want to broaden our customer base to people who might not use buses sense to travel from berlin
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to stuttgart because it is simply a very long bus ride, but on a train they might consider it, and therefore we want to also broaden our role towards society and towards consumers. and andre, let me end on this — the war in ukraine, how much has that impacted your business? i mean, it is a topic that is very high priority for us as a company, not because, we didn't have a huge business in russia and we shut it down immediately after the war started, and we will not restart it, there is a moral obligation from my perspective. and what i am very proud of the team, the tremendous work towards ukraine. we had very small business prior to the war, and we never stopped operating, so we withdrew from eastern ukraine until lviv but we reopened the service to kyiv one week after the ukrainians won the battle for kyiv, and i think our team, and it is not driven by me as the ceo, this is driven by our team in poland and ukraine, they say we want to be there for
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the country, we want to provide transportation for people, be it refugees, be it people returning to ukraine, we want to be there for the country and rebuild the country once the war is won, and therefore the team is doing a lot of work towards that. we have a large network in ukraine, we are the only carrier that is operating even towards the east ukraine, so we are trying to follow the ukrainian army and provide transportation as soon as it is safe and we are proud of what the team is doing, the drivers, they are driving in a war zone, it is strange if you are just scheduled out of night services because you say there might be drones at night and you might get bombed, but i am very proud of what the team is doing, so i hope the war ends in a positive sense for ukraine as soon as possible, but we at the moment are also very proud of what we can do to support ukraine. andre schwammlein, the big boss of flix, i really appreciate your time, good luck with everything, and i will check in with you soon. thanks a lot, it was a pleasure talking to you.
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that is it for this week. i hope you enjoyed the show. you can keep up with the latest on the bbc website or the smart phone app, you can also follow me on twitter. tweet me, i will tweet you back. thanks for watching. i will see you soon. bye— bye. hello. the first half of the weekend was pretty quiet weather—wise. sunday looks a little livelier, with some stronger winds and some outbreaks of rain, particularly across the northern half of the country. now, most of us start sunday on a dry note. a lot of cloud, though, down towards the south. that will tend to break up, and for england and wales, we'll see some sunny spells. northern ireland and scotland will see this band of cloud and rain pushing south—eastwards. the winds strengthening, parts of northern england, particularly to the east of the pennines, turning very gusty indeed. north coast of northern ireland and more especially scotland, very windy gusts — 60 or 65 miles per hour
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in the far north. but mild, nine to 12 degrees. and then overnight, this band of cloud and increasingly light and patchy rain sinks southwards. the skies clear out behind, but there will be some showers into the north—east of scotland, some of which will be wintry over high ground. now for monday, things look mainly fine and dry, a window of decent weather. but for tuesday, it's likely to turn very windy in the north of the uk.
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welcome to bbc news. i'm monika plaha. our top stories: memphis police disbands the so—called scorpion special unit whose officers are accused of murdering tyre nichols. israel's security cabinet agrees new measures in response to the deadly attack on a synagogue in eastjerusalem. a former head of the czech republic's armed forces wins the race to be the country's next president. meet the new queen of melbourne: aryna sabalenka wins the australian open women's final. and doing the monster mash in bulgaria: a tradition to ward off evil spirits that's made a covid comeback.

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