where maybe some of the that is where maybe some of the fatigue is coming from, this feeling that there is a lack of authenticity and it isjumping on a bandwagon. that is interesting because bud light had a track record, it is not as if this hasjust light had a track record, it is not as if this has just been this year. bud light have been talking about all genders for a long time. they have a completely authentic you might say track record but you are essentially saying consumers think they are doing it for the wrong reason. i they are doing it for the wrong reason. ~' , they are doing it for the wrong reason. ~ , ., ., ., reason. i think there is a lot of activity of _ reason. i think there is a lot of activity of brands _ reason. i think there is a lot of activity of brands and - reason. i think there is a lot of activity of brands and i - reason. i think there is a lot of activity of brands and i think. reason. i think there is a lot of. activity of brands and i think there is a danger that bud light is getting thrown into the mix with everything else, where there is a lot of inauthentic behaviour from brands and i think that sort of negative impact if you like is just projecting out to brands that may be don't deserve that. so projecting out to brands that may be don't deserve that.— don't deserve that. so something like nonbinary — don't deserve that. so something like nonbinary beer _ don't deserve that. so something like nonbinary beer is _ don't deserve that. so something like nonbinary beer isjust - don't deserve that. so something like nonbinary beer isjust a - like nonbinary beer is just a ridiculous idea? i

like nonbinary beer is “ust a ridiculous ideafi like nonbinary beer is “ust a ridiculous idea? like nonbinary beer is “ust a ridiculousidea? ., ., ., ridiculous idea? i would say not, to be honest- — ridiculous idea? i would say not, to be honest- i _ ridiculous idea? i would say not, to be honest. ithink_ ridiculous idea? i would say not, to be honest. i think it _ ridiculous idea? i would say not, to be honest. i think it is _ ridiculous idea? i would say not, to be honest. i think it is an _ be honest. i think it is an inclusive brand and if you are an inclusive brand and if you are an inclusive brand and if you are an inclusive brand you cannot consider all genders and nonbinary within the context of that particularly with new generations that they are targeting. but new generations that they are tar: etin: . �* �* targeting. but did bud light, carrie, overreact, _ targeting. but did bud light, carrie, overreact, two - targeting. but did bud light, - carrie, overreact, two executives have been either gone on voluntary leave or what we don't know and yet this was a direction from the company, it looks like the brand ambassador dylan mulveney has been sidelined, is that wrong? i ambassador dylan mulveney has been sidelined, is that wrong?— sidelined, is that wrong? i don't think so because _ sidelined, is that wrong? i don't think so because we _ sidelined, is that wrong? i don't think so because we have - sidelined, is that wrong? i don't think so because we have to - sidelined, is that wrong? i don't| think so because we have to look sidelined, is that wrong? i don't - think so because we have to look on the broader— think so because we have to look on the broader context of not only other— the broader context of not only other corporations who are doing inauthentic moves but also life is all about— inauthentic moves but also life is all about timing especially with marketing. timing here in the us is not good _ marketing. timing here in the us is not good and evil in the uk you have jk not good and evil in the uk you have jk rowling — not good and evil in the uk you have jk rowling. my colleague riley was recently _

jk rowling. my colleague riley was recently assaulted when she was giving _ recently assaulted when she was giving a — recently assaulted when she was giving a speech because she said, i think— giving a speech because she said, i think biological women should not be coerced _ think biological women should not be coerced to— think biological women should not be coerced to compete against biological men for their own physical— biological men for their own physical safety and in the interest of fairness — physical safety and in the interest of fairness when you have that backdrop — of fairness when you have that backdrop of one being assaulted up what i _ backdrop of one being assaulted up what i will— backdrop of one being assaulted up what i will not discuss trans rights but i _ what i will not discuss trans rights but i want — what i will not discuss trans rights but i want to discuss advertising and i_ but i want to discuss advertising and i want — but i want to discuss advertising and i want to ask you and you have more _ and i want to ask you and you have more older— and i want to ask you and you have more older can serve the people they don't matter as much to different democratic, that's what advertising is all about, isn't it, you have to move _ is all about, isn't it, you have to move with — is all about, isn't it, you have to move with the times and address the audience _ move with the times and address the audience who are most likely to buy your product? more than two thirds of americans which includes a lot of young _ of americans which includes a lot of young people disagree with having biological men and women sports so moving _ biological men and women sports so moving with the times you have to move _ moving with the times you have to move on— moving with the times you have to move on the right direction and what consumers _ move on the right direction and what consumers want and the perception is the consumers versus the business executives. — the consumers versus the business executives, there is a big disconnect, they don't want things to be _ disconnect, they don't want things to be political and shoved in their faces _ to be political and shoved in their faces |_ to be political and shoved in their faces. ., ., , ., ,

faces. i am not sure i agree this was a political _ faces. i am not sure i agree this was a political move, _ faces. i am not sure i agree this was a political move, it - faces. i am not sure i agree this was a political move, it was - faces. i am not sure i agree this was a political move, it was an l was a political move, it was an inclusive move. it was about saying we are here for everybody, i don't think that is political. it has been politicised because of the discomfort and tension around the trans debate and i think trans sport, there is another layer to that versus within the context of beer that is for everyone. i would say that there is probably a deeper discontent beyond the position of the marketing on that stuff i thank you forjoining us tonight. that's all from us tonight. goodbye.

breaking news from around the world 24 breaking news from around the world 2a hours a day. this is bbc news. some children can't go to the prom because they cannot afford it, or because their parents are getting into debt, or i have had phone calls from people who have been harassed by doorstep moneylenders, and all of the awful ways that they get money back, so it is done just to stop that, just to make sure that the prom is inclusive and everybody can go. last year they helped almost 500 people with dresses. this year, they hope to help even more. you're live with bbc news. the un secretary—general has called on the warring factions in sudan to stop the fighting, before the conflict escalates into an all—out war. the comments come as the final flight carrying british nationals wanting to escape the fighting in sudan took off, ahead of a new seven—day ceasefire between warring military factions. more than 100,000 people have

already fled to neighbouring countries, amid warnings of a humanitarian "catastrophe" that could affect the entire region. now the un is urgently trying to get humanitarian supplies safely into the worst affected areas. 0ur africa correspondent andrew harding reports. in the war—torn centre of khartoum, in a bullet—riddled apartment, a terrified family of four. now, during the shooting, me and the kids would stay here because it's the safest area for us to stay. seen here in earlier, calmer times, widower mohamed salman and his three young children. we had the army behind us and the rsf in front of us, and they were shooting at each other, and we were in the middle. so that was the hardest point of the whole situation. we laid down. i was talking to them constantly, explaining that we were quite safe here. "look, we're on the ground,

nothing's happening to us." i'm not going to turn round to my children and say, "we're in danger." for ten days, mohamed races out to find water. he's a dual british—sudanese national whose wife died three years ago. being a single—parent household, i couldn't take my kids out with me, obviously, because it's a war zone. and at the same time, i couldn't leave them behind me, because they were panicking every time i wanted to leave the house. finally, the family make a run for it through khartoum's devastation. this is some of the damages. wow! first, they reach a neighbourhood controlled by sudan's regular army. we finally are amongst the army, our people, and feel safe. and then on, to join the crowds hoping to be airlifted out by british forces. after their ordeal, ii—year—old sadiq is ill.

he and his sisters don't have british passports, but their father's is enough to get them onto the plane. relief on every face. within hours, the family reaches cyprus. and then, an emotional reunion in london gatwick. mohamed's brother waiting at arrivals. it is bittersweet. all my work, all my business, everything is back in sudan. but i do plan to leave my kids here. they're quite happy about it. they're experiencing things they haven't experienced before. and swapping the chaos of war for a quiet street in liverpool. andrew harding, bbc news. it's the most common form of dementia — alzheimer's — and there is currently no cure for it. but there is now hope there could soon be new drugs to treat it.

after major clinical trials, an experimental drug has been shown to slow down the progress of the disease significantly. 0ur medical editor fergus walsh has the details. after decades of failed trials there are now two antibody drugs which can slow early stage alzheimer's disease. the latest one is donanemab, which is given as a monthly infusion. it works by clearing a rogue protein called amyloid, which builds up in sticky clumps in the brains of alzheimer's patients. in a trial, it slowed cognitive decline by around 35% over 18 months in a group of nearly 1,200 patients with early—stage alzheimer's, the best results reported so far. but there were some serious side effects. at least two volunteers died as a result of brain swelling.

now, in november, another antibody treatment called lecanemab was the first drug ever to show it could slow the progress of alzheimer's disease. dementia researchers say we're now entering a new era where alzheimer's is treatable. we really see that we're at a revolutionary point in how we treat alzheimer's disease. so what we now need, when we have the full results, is for the regulators to make quick decisions so that patients that could benefit from these treatments are able to benefit. now we don't know how much donanemab will cost, but lecanemab is over £20,000 a year per patient in the us, where it's already licensed. dementia specialists say we'll need a complete overhaul of alzheimer's services here, including access to specialist brain scans if patients are to benefit from these new drugs. police in the us city of atlanta are searching for an active shooter who opened fire in the midtown area. they say a 39—year—old woman died after being shot

in a hospital waiting room. four others — all women — are in a critical condition. the authorities are looking for a 24—year—old man who is thought to have carjacked a vehicle nearby and escaped. 0fficers warn that the suspect is armed and dangerous. we were called just down the street to 1110 west peachtree, this is a medicalfacility, the northside hospital, it was at that location. this shooting did occur inside the waiting room of that of that medical facility, where five individuals were shot. unfortunately a 39—year—old female has lost her life. and of those that are injured is a 71—year—old female, a 56—year—old female, a 39—year—old female, and then a 25—year—old female. german and italian police have arrested more than 100 people in a crackdown on the italian andranghetta crime group, as part of a europe—wide anti—mafia operation. the group, known for worldwide cocaine smuggling and trafficking

weapons, is thought to be one of the richest organised crime families in the world. italian and belgian investigators believe that the group smuggled close to 25 tonnes of cocaine between october 2019 and january 2022, and funnelled more than 22 million euros to belgium, the netherlands and south america. in italy, 108 people were arrested, with 2a more in germany and 15 in belgium. in germany, investigators uncovered a widespread network of restaurants, pizzerias, ice cream shops, and car washes suspected to be part of criminal activity. translation: the profits - from international cocaine trade, arms trade, and arms smuggling are huge. it's very dirty money. and if you want to use it, you somehow have to return it to the circulation of money. this is done with the help of small businesses. this is one of those places.

the remains of a man who went missing on a fishing trip in australia have been found inside two crocodiles. 65—year—old kevin darmody went missing in far north queensland over the weekend. after a two—day search of the area, police euthanised two large crocodiles before finding human body parts. let's speak to the bbc�*s phil mercer, who is in sydney. phil, how common are these crocodile attacks? in phil, how common are these crocodile attacks? , ., ., ,, , ., attacks? in the state of queensland, attacks? in the state of queensland, at rare. attacks? in the state of queensland, at rare- since — attacks? in the state of queensland, at rare. since record-keeping - attacks? in the state of queensland, at rare. since record-keeping began| at rare. since record—keeping began backin at rare. since record—keeping began back in the 1980s, there's only been over a dozen fatal attacks. what we do know about kevin darmody is that he was fishing with friends in far northern queensland, on cape york over the weekend. his friends didn't see the attack, but they certainly heard it — they heard a yell and a

very large splash, and this was a group fishing along the river bank, when they got to the scene, the missing man wasn't there, the only thing that was left were his shoes, his flip—flops. and the authorities over the course of the next 2a hours hunted down two large crocodiles — one was three metres, one was four metres, both were shot dead and human remains were found inside one of those large reptiles. but wildlife authorities believe that both crocodiles were involved in this fatal attack.— both crocodiles were involved in this fatal attack. phil, mr dormant he was an experienced _ this fatal attack. phil, mr dormant he was an experienced fisherman, this fatal attack. phil, mr dormant i he was an experienced fisherman, so do we know what exactly provokes a crocodile to want to eat someone alive? ., , ., ., . ~ alive? crocodiles are a direct link to our prehistoric _ alive? crocodiles are a direct link to our prehistoric past. _ alive? crocodiles are a direct link to our prehistoric past. it's - to our prehistoric past. it's estimated they've been on the planet for 65 million years, they have evolved to be almost the perfect

predator. they are patient, they are cunning, and they are stealthy. and some research estimates they can hold their breath up to eight hours. so it's not really a question of provoking these animals — they are always there in those rivers and creeks, and water holes in tropical australia, and the advice is to stay away from waterways. but of course, if you're on a fishing trip, you're not doing that, so the authorities do say that people should take extreme caution around waterways in tropical northern australia at night, dusk and dawn when these fearsome predators, the world's largest reptiles are at their most active. , , , ., ., active. phil, briefly before we go, i know active. phil, briefly before we go, i know that _ active. phil, briefly before we go, i know that the _ active. phil, briefly before we go, i know that the crocodile - active. phil, briefly before we go, l i know that the crocodile population has increased substantially — what is the reason for this? has increased substantially - what is the reason for this?— has increased substantially - what is the reason for this? hunting was outlawed in — is the reason for this? hunting was outlawed in australia _ is the reason for this? hunting was outlawed in australia in _ is the reason for this? hunting was outlawed in australia in the - is the reason for this? hunting was outlawed in australia in the mid-19 outlawed in australia in the mid—19 70s, and since that time, saltwater crocodiles, the world's largest

reptiles, have been a protected species and their populations have well and truly rebounded. phil. well and truly rebounded. phil, thank you _ well and truly rebounded. phil, thank you very _ well and truly rebounded. phil, thank you very much _ well and truly rebounded. phil, thank you very much for - well and truly rebounded. phil, thank you very much for that i well and truly rebounded. phil, thank you very much for that update. more now on preparations for the coronation of king charles this weekend. pardon me. big ben is being lit up every night between now and sunday to mark the coronation, with the colours of the union flag, and the national flowers of all four home nations. hundreds of soldiers, many on horseback, marched down from buckingham palace past trafalgar square, and downing street to westminster abbey. that's all for now — stay with bbc news. i'm monica miller, stay with us, we'll be back with you shortly.

hello there. many of us had some beautiful late spring sunshine on wednesday. in fact, in bournemouth, there was just over 13 hours of sunshine, a glorious day. but top temperature, well, that was in south wales, in gwynedd, just shy of 20 celsius, and it felt very pleasant indeed. now it's not out of the question that we could see 20 celsius on thursday, but the weather story is certainly on the change with low pressure starting to move in from the southwest. so as we go through the day on thursday, it's a tale of three halves, really — we've got cloud driving in off the north sea, affecting eastern england and northeast scotland. we've got rain pushing into the southwest — and sandwiched in between the two, that's where the best of the sunshine is likely to be, and that's where we'll see the best of the warmth.

the breeze still coming from an east direction, so with exposure, that's just going to add a slight edge to things. a little more shelter, it'll feel pleasant enough with highs of 19—20 celsius perhaps in the southeast. now, as we move out of thursday into friday, that weather front will continue to push its way steadily north. it'll bring outbreaks of rain as it does so, and then, following on behind, plenty of showers to come. so on friday, we'll see a spell of more persistent rain moving out of northeast england, into scotland. sunny spells and scattered showers tucking in behind. some of those showers could be heavy, slow—moving, with the odd rumble of thunder. now, not everybody will see the showers, but because the winds are slightly lighter coming from a southwesterly direction, maybe those showers might hang around for a little bit longer. still a cool easterly, making it feel fresher in scotland, but highs likely of 18 celsius by friday afternoon. now, as we move into the start of the weekend, that southwesterly wind will drive that milder air further north for all of us. but unfortunately, it'll also bring

some wetter weather. so this is saturday, coronation day — you can see that wet weather moving its way across the capital and steadily north as we go through the day. so not a wash—out by any means, but at the moment, it does look likely that during the morning, there will be outbreaks of rain across the capital, certainly worth bearing in mind. and the wider picture throughout the bank. holiday weekend — saturday will be the wettest of the days, sunday and monday, sunny spells and scattered showers. some of them on monday could be quite heavy. take care.

you are watching bbc news. we'll have all the headlines and stories at the top of the hour, straight after hardtalk welcome to hardtalk from berlin. i'm stephen sackur. german chancellor 0laf scholz said that russia's all—out invasion of ukraine would prompt a turning point in germany's strategic thinking. he promised a beefed—up military, a germany prepared to stand up for its values. well, my guest today

is the influential chair of the german parliament's defence committee,