tv BBC News Now BBC News May 29, 2023 12:00pm-12:30pm BST
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only 10,000 seats in that stadium, compared to the many more thousands in the big clubs in the premier league. studio: 0k, studio: ok, thanks very much for now, nikki. we will collect you very shortly. we'rejust now, nikki. we will collect you very shortly. we're just looking at the helicopter pictures in a moment waiting for the place to get on that bus at the stadium and then they're going to drive very slowly along what is just a mile of road to saint george square where all of those fans have gathered to the left of your screen. fans have gathered to the left of yourscreen. better st fans have gathered to the left of your screen. better st george's square, the stadium where the players are going to get on the bus at the right. let's bring in a podcast up ryan from the second—tier podcast. hello to you. have you feeling about all of this? i am ativan? �* . , . feeling about all of this? i am ativan? ., feeling about all of this? i am ativan? �* . , ., ., ., ativan? i'm a big fan as a neutral of new luton _ ativan? i'm a big fan as a neutral of new luton town. _ ativan? i'm a big fan as a neutral of new luton town. i _ ativan? i'm a big fan as a neutral of new luton town. i still - ativan? i'm a big fan as a neutral of new luton town. i still have i of new luton town. i still have their first small while so i have a bit of a soft spot for luton as a football club. i saw them playing against the likes of southport, woking but even if i didn't have
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that soft spot for luton, this could get into the premier league isjust a remarkable story and i think it's something that more neutral should be a fan of. they've done... you talk a lot about how clubs get their way to success. luton haven't done that at all. —— health clubs buy their way to success. they have given relief to clubs who are non—league. they can get to the premier league even if money isn't necessarily, they don't have big budgets, they can get to the premier league and accomplish their dreams and that's why this story is so special. it really is a special, special. it really is a special, special story. special. it really is a special, special story-— special. it really is a special, secialsto . ., ., , ., ., special story. how have they managed it, r an? special story. how have they managed it, ryan? what — special story. how have they managed it, ryan? what is _ special story. how have they managed it, ryan? what is their— special story. how have they managed it, ryan? what is their secret - special story. how have they managed it, ryan? what is their secret if - special story. how have they managed it, ryan? what is their secret if it - it, ryan? what is their secret if it hasn't been that the money? what is it been? i hasn't been that the money? what is it been? ~ ., , hasn't been that the money? what is it been? ~ . , ., , it been? i think a big part of it is caettin a it been? i think a big part of it is getting a cabana _ it been? i think a big part of it is getting a cabana for— it been? i think a big part of it is getting a cabana for building - it been? i think a big part of it is. getting a cabana for building upon that and just kind of getting that more integrated into the club and it is a big family club. because it is a small stadium and they're not necessarily as big a club as some of
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the other clubs they have just built upon that and kind created this huge belief in the squad. i think the most important thing, though, is how good their recruitment has been. as i say they've had a really, really small budget compared to championship standards, let alone premier league standards, so for them to get the premier league has been a real... it's been years and years of hard work. i think particularly the man he was in charge of luton's the has done a sterling job in bringing in players who believe in the club, believing the philosophy, believing what their building and just add that to create this huge predator, huge club atmosphere which has just been fantastic. atmosphere which has 'ust been fantastic. , ., ., ., ., fantastic. they are going to get a lot more money _ fantastic. they are going to get a lot more money now, _ fantastic. they are going to get a lot more money now, aren't - fantastic. they are going to get a l lot more money now, aren't they? fantastic. they are going to get a - lot more money now, aren't they? the number that is floated around as 170 million, isn't it, from winning the match on saturday? but it takes a while to come through, i suppose, doesn't it? but also they have a lot to spend, don't they? they need 10 million on the stadium itself, don't they? how much are they going to be able to spend on players? look.
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they? how much are they going to be able to spend on players?— able to spend on players? look, the s: uad that able to spend on players? look, the squad that they've _ able to spend on players? look, the squad that they've got _ able to spend on players? look, the squad that they've got at _ able to spend on players? look, the squad that they've got at the - squad that they've got at the moment, i don't think there is any doubt about that but... the budget that they've got now compared to when they were going to be in the premier league isjust when they were going to be in the premier league is just completely... it's incomparable. so they are going to be spending a lot of money, imagine, and bringing in the right players but i don't think they're going to be doing what some clubs are done in the premier league this season and a key example of that is nottingham forest, for example, who had spent a large amount of money and bring in basically a whole new squad. i don't think luton will do that. i think they will bring in quite a few players and that is what they've done for years now. even though they haven't had the money they've spent sensibly and added in they've spent sensibly and added in the right areas. it brought in players who... they're notjust not important to the squad. each player they've brought in a very, very sensibly. they've brought in a very, very sensibl . ,, ., ., ~ ., sensibly. should we talk about the enal sensibly. should we talk about the penalty shoot _ sensibly. should we talk about the penalty shoot out _ sensibly. should we talk about the penalty shoot out because - sensibly. should we talk about the penalty shoot out because as - sensibly. should we talk about the penalty shoot out because as a - penalty shoot out because as a neutral, i have to say it was so stressful even though i didn't really 91. they were so cool, when
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they? isjust... isuppose really 91. they were so cool, when they? isjust... i suppose somebody, an england fan who dreads the form of any penalty shoot—out you have got that in—built nervousness anyway, haven't you? —— so stressful even though i didn't really mind who one. how did they keep it together? what was it about them, do you think? i what was it about them, do you think? ., �* ~ ., what was it about them, do you think? ~ ., ., , think? i don't know. considering what was think? i don't know. considering what was on _ think? i don't know. considering what was on the _ think? i don't know. considering what was on the line _ think? i don't know. considering what was on the line i _ think? i don't know. considering what was on the line i don't - think? i don't know. considering| what was on the line i don't hello all these players managed to get that nevis was needed. it is public the best penalty shoot—out have seen in a long time because the stench of the penalties. 0nly in a long time because the stench of the penalties. only one player missed, a playerfor qualityjust met because of the standard of the penalties. how they kept their nerves i have no idea. i'm not a psychologist at all, so... i nerves i have no idea. i'm not a psychologist at all, so... i know --eole psychologist at all, so... i know peeple are _ psychologist at all, so... i know peeple are saying _ psychologist at all, so... i know people are saying they - psychologist at all, so... i know people are saying they had - psychologist at all, so... i know| people are saying they had been psychologist at all, so... i know- people are saying they had been very goodin people are saying they had been very good in practice, as well.— good in practice, as well. yeah, to kee the good in practice, as well. yeah, to keep the nerves _ good in practice, as well. yeah, to keep the nerves like _ good in practice, as well. yeah, to keep the nerves like they - good in practice, as well. yeah, to keep the nerves like they did - good in practice, as well. yeah, to keep the nerves like they did and l keep the nerves like they did and put away some of... it was nerve—racking for me to watch is neutral. i mean, iwas biting my fingernails for the whole thing and biting miracles. even before the penalty shoot—out, the actual game itself is nerve—racking. there were semi—disallowed goals and moments we
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go oh, this is it and itjust carried on and went to the penalty shoot out so as far as the play—off finals go it will be the best one we've seen a long time. —— there were so many disallowed goals. hat were so many disallowed goals. not wantin: to were so many disallowed goals. not wanting to rein in their parade at all, it is going to be tough, isn't it? next season is going to be really tough. it it? next season is going to be really tough-— it? next season is going to be really tough. it is always tough whenever a _ really tough. it is always tough whenever a club _ really tough. it is always tough whenever a club gets - really tough. it is always tough | whenever a club gets promoted really tough. it is always tough i whenever a club gets promoted to really tough. it is always tough - whenever a club gets promoted to the premier league, especially when it is one right luton who have got a lot of work to do this summer, not just for the grounds but in terms of getting squad ready itself but i think luton will surprise people next season. this club has been... it's one of the most well—run clubs in the country, then you probably the most well run. you look at brighton for example in the premier league, they have got to where they are now, towpath side, because they are now, towpath side, because they are so well—run. they have been spot on the year after year and i think luton live in a similar bracket. i don't think they are going to finish in the top half so let's not get carried away here. the goal next
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season will be to simply stay but i think they will surprise people because they're such a well—known club. they got their head screwed on. it's going to be tough but i think they can do that. {line on. it's going to be tough but i think they can do that. one fan said to me earlier— think they can do that. one fan said to me earlier we _ think they can do that. one fan said to me earlier we just _ think they can do that. one fan said to me earlier we just have - think they can do that. one fan said to me earlier we just have to - think they can do that. one fan said to me earlier we just have to be - to me earlier we just have to be better and three other clubs. that was the only ambition. keep the ambitions low! you just want to stay there, i know. you don't be a one—hit wonder. just in terms of tom nokia, the captain, do you know, does anybody know how he is? will he be on the bus todayjust to remind people and we saw him six minutes into the game collapse and be taken to hospital. it into the game collapse and be taken to hosital. ., , into the game collapse and be taken to hosital. . , ., into the game collapse and be taken to hosital. . , . . , . , to hospital. it was a really, really stare scary _ to hospital. it was a really, really stare scary moment _ to hospital. it was a really, really stare scary moment and - to hospital. it was a really, really stare scary moment and what - to hospital. it was a really, really stare scary moment and what we| to hospital. it was a really, really - stare scary moment and what we saw was his dad posting on social media celebrating a four promise costs, hospital bed that might bed when luton won the shoot—out. i don't know if tom lockyer is going to be there or not. i think the most important thing is he's 0k and i'm notjust saying
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important thing is he's 0k and i'm not just saying that important thing is he's 0k and i'm notjust saying that because of who he is. he was probably luton's best player season. he is. he was probably luton's best playerseason. he he is. he was probably luton's best player season. he was phenomenal. he was their captain, led from the back brilliantly. luton have one of the best defensive records in the championship last season and that was one of the men he was so important that and hopefully he's going to be a k and hopefully we will see him playing in the premier league next season as well. it will see him playing in the premier league next season as well. it was nice to see — league next season as well. it was nice to see the _ league next season as well. it was nice to see the players, _ league next season as well. it was nice to see the players, wasn't - league next season as well. it was nice to see the players, wasn't it, | nice to see the players, wasn't it, chanting in the dressing room about him, chanting his name and hold we set up, i think they were, weren't they at the end of the match? they have got huge respect for him, haven't they?— have got huge respect for him, haven't they? definitely. he's the ca tain. haven't they? definitely. he's the captain- he _ haven't they? definitely. he's the captain- he is— haven't they? definitely. he's the captain. he is the _ haven't they? definitely. he's the captain. he is the person - haven't they? definitely. he's the captain. he is the person who - haven't they? definitely. he's the | captain. he is the person who kind and that is what luton are about. it is plain for luton not too long ago himself —— he kind of embodies what luton are about. it is just fantastic and he's clearly a very popular lad there, completely understandable given how well he has played for them this season. just sa in: he played for them this season. just saying he couldn't really celebrate after the match because he was so worried about tom lockyer but maybe he will be feeling a bit more relaxed today and able to celebrate a bit more with the team on the bus. talk to us about his style, his
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management style and how big a role he has played in the success recently, anyway, at leastwell, recently, a nyway, at leastwell, nathan recently, anyway, at leastwell, nathanjones recently, anyway, at leastwell, nathan jones was the recently, anyway, at leastwell, nathanjones was the manager previously. he nathan jones was the manager previously-— nathan jones was the manager reviousl . . , ., ., previously. he had been in ta' of luton for quite �* previously. he had been in ta' of luton for quite a i previously. he had been in ta' of luton for quite a while in i previously. he had been in taj of luton for quite a while in that. previously. he had been in taj of luton for quite a while in that hej luton for quite a while in that he did have a break at stowe doing well in between that test match in charge. he came in around the world cup time and had quite a big job to do when he took over. he has just turned them up a notch. he has done all these little tweaks that he is taking it up in single aspect. really, really difficult team to beat. we only had this club atmosphere about working your socks off your team—mates and he emphasised he... played with a really defensive softback mind but played fast, direct football and i think that is going to one of the key thing is bullish on the season. that kind of football usually does quite well in premier league. that is going to be a big thing. rob edwards is... he'sjust come is going to be a big thing. rob edwards is... he's just come across as a really top bloke. i mean, it is
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worth pointing out for anyone who doesn't know, he got sacked by luton's bigger rivals watford at the start of the season so he has become the first manager ever to get sacked in the championship and still get promoted in the championship in the same season so it's been a pretty remarkable year for him but, same season so it's been a pretty remarkable yearfor him but, wow, what a job he's done. k. remarkable year for him but, wow, what a job he's done.— what a 'ob he's done. k. stay with us, what a job he's done. k. stay with us. vine. — what a job he's done. k. stay with us, vine, because _ what a job he's done. k. stay with us, vine, because i— what a job he's done. k. stay with us, vine, because ijust _ what a job he's done. k. stay with us, vine, because i just want - what a job he's done. k. stay with us, vine, because i just want to l us, vine, because ijust want to bring in our reporter matt grayling who is in the centre of luton for us. i hope you can hear me, matt, because there are so many people there are very excited. how far away away from the bus started to make a move, do you know? if away from the bus started to make a move, do you know?— move, do you know? if the timing is aaivin move, do you know? if the timing is giving correctly _ move, do you know? if the timing is giving correctly according _ move, do you know? if the timing is giving correctly according to - move, do you know? if the timing is giving correctly according to my... i giving correctly according to my... the bush should already be moving. i presume we've got the old helicopter up presume we've got the old helicopter up in the s that might be able to give asa up in the s that might be able to give as a little bit of a better idea because i can't see much and where i am. —— up in the air. 20 or 30 people deep behind me and the stage we are a little bit away from because of the ways you can anything is full of people talk to my left hand side. this is st george's
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square, a mile away from kenilworth road at the stage on which of course he it's been the home of the pattern since 1905 and state the home of the patters since people in the premier league which is crazy when you think it is only got about 10,000 capacity —— hatters. they need to spend about £12 million to make it ready for the premier league but let's not get ahead of ourselves because today is already about celebrating. the information and people out here absolutely fantastic. we got people young and old, faces painted, scarves around their neck. it is a sea of orange and absolutely phenomenal.— sea of orange and absolutely phenomenal. sea of orange and absolutely henomenal. �* , , , , phenomenal. apparently, the bus hasn't moved _ phenomenal. apparently, the bus hasn't moved yet. _ phenomenal. apparently, the bus hasn't moved yet. i _ phenomenal. apparently, the bus hasn't moved yet. i don't - phenomenal. apparently, the bus hasn't moved yet. i don't lift - hasn't moved yet. i don't lift people of a bit slower than they might normally be because of all the celebration they've been doing over the last couple of days but we haven't seen the bus move in the stadium yet. i suppose it will take quite a while to get to you but it is going to stop every time there was a band playing on the route so it will take quite a while to get to you. anyway, we are expecting all of
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the players on the bus. have we heard anything about whether tom lockyer will be there? that is the big question, isn't it? tom lockyer, captain of the hatters. instrumentally getting into the premier league and we saw, scarily, in kind of fall backwards on the 15th minute of that final against coventry in which they have won on penalties. we heard rob edwards in the post—match say i'm delighted to get the premier league but i can't relax until i know how tom lockyer is and then tom lockyer�*s dad posted a picture from tom's hospital bed of him celebrating over the final whistle. we know he is responsive, you know he's been talking to his family. we don't know much more than that but if he is on the bus today when it turns out here in st george's square that is going to be a big cheerfor the team and george's square that is going to be a big cheer for the team and that is going to be an even bigger cheerfor tom lockyer. his going to be an even bigger cheer for tom lockyer-— tom lockyer. his presence will be felt. tom lockyer. his presence will be felt- thanks _ tom lockyer. his presence will be felt. thanks very _ tom lockyer. his presence will be felt. thanks very much _ tom lockyer. his presence will be felt. thanks very much for- tom lockyer. his presence will be felt. thanks very much for now. . felt. thanks very much for now. studio: matt graveling then the centre of luton. joe davies, former
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footballer who played very briefly although it was only a few months and wasn't it, for luton? tells about that, joe. when was it? i got about that, joe. when was it? i got brou . ht about that, joe. when was it? i got brou:ht in about that, joe. when was it? i got brought in by _ about that, joe. when was it? i got brought in by john _ about that, joe. when was it? i grrt brought in byjohn steele in the conference season, so the 2013—2014 season, the year they went onto to win the league. it is the start of the journey really after the dumb eight years of disappointment and the club is a bit of a decline at that pointjust back start of the journey really after years of disappointment. it was the fifth attempt i think. ijoined in november and had two months across that kind of december period. it was just a magical time and catalyst of the rise where you are today. you heled the rise where you are today. you helped them _ the rise where you are today. you helped them on _ the rise where you are today. you helped them on their way, did you? not really. just a really brief spell. i think whatjohn still, i'm sure he has public got a lot of
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airtime on this programme because of the work he did but he managed to acquire a really good group of players and it was probably the easiest... i've ever had and the players he managed to get in. it was just a very great time for me as a player and for the club as well. in terms of you were in the conference at the time and the ambition was really there. did anyone really believe that they might get this far so quickly? i believe that they might get this far so cuickl ? ~' ,, believe that they might get this far so cuickl ? ~ i. ~ ., i. so quickly? i think if you know, you said nine years _ so quickly? i think if you know, you said nine years on _ so quickly? i think if you know, you said nine years on from _ so quickly? i think if you know, you said nine years on from that - so quickly? i think if you know, you said nine years on from that day . so quickly? i think if you know, you said nine years on from that day i l said nine years on from that day i joined they would be challenging the premier league and they would achieve it i think you would have been met with laughter. i think one man that did, you know, see that ambition wasjohn steele and gary sweet as well. you know, he was had that vision that the club should never be where it was with a fan base and history attached the club ——john base and history attached the club —— john still. the base and history attached the club ——john still. the kind of unique atmosphere you get inside kenilworth road it was such a special club and
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they saw that vision and i think the journey since then has been taken on by mickjones and rob edwards who have been fantastic. i think the qualities thatjohn instilled in the club and in the players is still there in the identity that is there today and is just a very great season. the fans... have so much respect forjohn and what he did in those group of players largely and steve mcnulty and ronnie... to name just a few massive parts of the club. ~ . just a few massive parts of the club. . . . ,., just a few massive parts of the club. ~ . , ,, ., club. what about the pressure of bein: in club. what about the pressure of being in the _ club. what about the pressure of being in the premier _ club. what about the pressure of being in the premier league. - club. what about the pressure of. being in the premier league. yes, the need being in the premier league. yes, they need to _ being in the premier league. yes, they need to bring _ being in the premier league. yes, they need to bring in _ being in the premier league. yes they need to bring in some quality thus we can compete with the big boys, so to speak, but i think for me i am one who believes they have the qualities, they have the hard work, they have the players and what is unique is some of those players
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like... have arisen with the club. as developed as the club house so he is going to be going into the premier league season and i wouldn't be surprised if he goes in and does really well so i think he will be surprised by the group and i think rob and the phone will be looking to bring in some players. thea;r rob and the phone will be looking to bring in some players.— bring in some players. they think the will bring in some players. they think they will stay _ bring in some players. they think they will stay up? _ bring in some players. they think they will stay up? i _ bring in some players. they think they will stay up? i think - bring in some players. they think they will stay up? i think so. - bring in some players. they think they will stay up? i think so. i - they will stay up? i think so. i think they've _ they will stay up? i think so. i think they've got _ they will stay up? i think so. i think they've got enough. - they will stay up? i think so. i think they've got enough. i i they will stay up? i think so. i i think they've got enough. i think history tells you that the first season can surprise you and it is a challenge to maintain the momentum and there is no reason they cannot do well and an ambition under the table and i guess it will be as a prize draw survive but i don't see how they can help do that. so they have got we're just looking at pictures the ground and how it is completely sided by terraced houses. so small, 10,000 capacity in the
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away fans have to vie and pretty much walked through the doors is a terraced house and go up and go through some stairs into the sea through some stairs into the sea through their windows. very intimate, isn't it? what is it like to play there?— to play there? amazing, the atmosphere _ to play there? amazing, the atmosphere is _ to play there? amazing, the atmosphere is so _ to play there? amazing, the atmosphere is so hostile. it| to play there? amazing, the i atmosphere is so hostile. it is such atmosphere is so hostile. it is such a unique place and i remember trying to find a festival when ijoined. it is nestled between terraced houses, very difficult to find and you are driving down one—way street the wrong way. it is just... driving down one—way street the wrong way. it isjust... it driving down one—way street the wrong way. it is just... it is a shame they have to do to get premier league ready. this are so much nostalgia is a massive part of the club it is a shame if to take some of the stand is down and redevelop it. in terms of the atmosphere and done it it is electric and i can't imagine what it is going to be like.
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when i think very much forjoe davies football who played for luton in november 2023 untiljanuary 2014. luton found they are going to used to playing dumb at complaining about the arb season, aren't they? yes. having said that, the var did quite well. i think vi will be one of those things— i think vi will be one of those things luton fans will be interested to see _ things luton fans will be interested to see what it is like as a supporter. in the championship we don't _ supporter. in the championship we don't really experience that is one of the _ don't really experience that is one of the things i think it is one of the minor— of the things i think it is one of the minor negatives in what is going to be _ the minor negatives in what is going to be all— the minor negatives in what is going to be all the enormous positives they're — to be all the enormous positives they're going to get being in the prernier— they're going to get being in the premier league. —— var. they're going to get being in the premier league. -- var.- they're going to get being in the premier league. -- var. going to increase the _ premier league. -- var. going to increase the capacity _ premier league. -- var. going to increase the capacity of _ premier league. -- var. going to increase the capacity of the i premier league. -- var. going to increase the capacity of the media | increase the capacity of the media as well, one of the changes they will have to make the band and sj were saying there, people will be quite sad about it as nostalgic
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affection for the ground that was there for such a long time and have such character. changes are necessary and broadly supported by the fans, aren't they? yes. necessary and broadly supported by the fans, aren't they?— the fans, aren't they? yes, of course they — the fans, aren't they? yes, of course they are. _ the fans, aren't they? yes, of course they are. we - the fans, aren't they? yes, of course they are. we have i the fans, aren't they? yes, of| course they are. we have been waiting — course they are. we have been waiting for— course they are. we have been waiting for such a long time. it is good _ waiting for such a long time. it is good we — waiting for such a long time. it is good we are finally getting towards it and _ good we are finally getting towards it and i'm _ good we are finally getting towards it and i'm glad the club is getting some _ it and i'm glad the club is getting some time in the premier league. as i some time in the premier league. as i said _ some time in the premier league. as i said earlier, — some time in the premier league. as i said earlier, i spent few games at kenilworth — i said earlier, i spent few games at kenilworth road and scenes which don't _ kenilworth road and scenes which don't get — kenilworth road and scenes which don't get talked about as much is going _ don't get talked about as much is going through peoples gardens and it is a really— going through peoples gardens and it is a really unique atmosphere that i don't _ is a really unique atmosphere that i don't think— is a really unique atmosphere that i don't think we really seen football and we _ don't think we really seen football and we go — don't think we really seen football and we go to all these other stadiums were effectively a plastic ball road and it isn't that at all. ithink— ball road and it isn't that at all. i think if— ball road and it isn't that at all. i think if any premier league fans are watching and are hoping to go to an away— are watching and are hoping to go to an away game at kenilworth road next season— an away game at kenilworth road next season mitch eadie because it is with the — season mitch eadie because it is with the best ground in the country as far— with the best ground in the country as far as— with the best ground in the country as far as i— with the best ground in the country as far as i can see just for than style _ as far as i can see just for than style decided it and the fact it is completely different to any away game _ completely different to any away game get in the country nowadays ——
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make _ game get in the country nowadays —— make sure _ game get in the country nowadays —— make sure you do go. it game get in the country nowadays -- make sure you do go.— make sure you do go. it doesn't have a lastic make sure you do go. it doesn't have a plastic pitch — make sure you do go. it doesn't have a plastic pitch though, _ make sure you do go. it doesn't have a plastic pitch though, does - make sure you do go. it doesn't have a plastic pitch though, does it? i a plastic pitch though, does it? what was that about? ila. a plastic pitch though, does it? what was that about?— a plastic pitch though, does it? what was that about? no. it was long before my time- _ what was that about? no. it was long before my time. i— what was that about? no. it was long before my time. i think _ what was that about? no. it was long before my time. i think thinking i before my time. i think thinking about— before my time. i think thinking aboutiust — before my time. i think thinking aboutjust how tight it is the fact that if— aboutjust how tight it is the fact that if you — aboutjust how tight it is the fact that if you are on the front row at the home — that if you are on the front row at the home end to the site that is opposite — the home end to the site that is opposite to the camera basically i line level— opposite to the camera basically i line level with the pitch you can see the — line level with the pitch you can see the likes of kevin and erling haaland — see the likes of kevin and erling haaland writing your faces next season — haaland writing your faces next season -- _ haaland writing your faces next season. —— —— kevin de bruyne. plasth— season. —— —— kevin de bruyne. plastic pitch. — season. —— —— kevin de bruyne. plastic pitch. t— season. —— —— kevin de bruyne. plastic pitch, i can't remember that _ plastic pitch, i can't remember that. ., . that. you are young, then. there we to. can that. you are young, then. there we go- can we — that. you are young, then. there we go- can wejust— that. you are young, then. there we go. can we just have _ that. you are young, then. there we go. can we just have a _ that. you are young, then. there we go. can we just have a listen - that. you are young, then. there we go. can we just have a listen into i go. can wejust have a listen into what is going on at st george's square? somebody on the stage getting the ground going. quick listen to soak up some of the atmosphere. ii listen to soak up some of the atmosphere-—
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listen to soak up some of the atmoshere. , ., �* ., atmosphere. if it is not we're going to rive atmosphere. if it is not we're going to give him — atmosphere. if it is not we're going to give him his _ atmosphere. if it is not we're going to give him his little _ atmosphere. if it is not we're going to give him his little moment- atmosphere. if it is not we're going to give him his little moment in i atmosphere. if it is not we're going j to give him his little moment in the tv right now. applause who loves tom lockyer? applause who loves tom loc er? ~ ., ., who loves tom lockyer? we are going to chant tommy. _ who loves tom lockyer? we are going to chant tommy, tommy, _ who loves tom lockyer? we are going to chant tommy, tommy, tommy! if. who loves tom lockyer? we are going i to chant tommy, tommy, tommy! if you didn't know... i to chant tommy, tommy, tommy! if you didn't know---_ didn't know... i don't think the -la er didn't know... i don't think the player sitting _ didn't know... i don't think the player sitting got _ didn't know... i don't think the player sitting got on _ didn't know... i don't think the player sitting got on the i didn't know... i don't think the | player sitting got on the coach. haven't been showing is a huge amount yet but we will try and find out where things are and where they are coming because there are a lot of people waiting to scream and shout and dance around with confetti and all of that. just to talk a little bit more about the money, ryan,in little bit more about the money, ryan, in terms of that 170 million figure that i mentioned that will come from the match over the next few years, he just explain what that money is and where it comes from? as its sponsorship, meteorites? medium money? what does it come from, where do you get it? —— media rights? media money? in
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do you get it? -- media rights? media money?— do you get it? -- media rights? media money? in the world such as this hith media money? in the world such as this high demand _ media money? in the world such as this high demand for— media money? in the world such as this high demand for broadcast i this high demand for broadcast rights and companies to basically broadcast it and that goes into the pockets of all the teams in the premier league next season. from the luton town perspective, this money is going to do no end of good. even if they get relegated in one season, when they are back in the championship this will secure their future years to come. keep in mind, 2008, around that time, there was a good chance luton could gloss a business. they were in administration and it was not looking good for them in the southern danbury so the fact it is getting £170 plus and only the benefits in the premier league this map they were going down the league. it is amazing how much this is going to give the football club in terms of sorting out the new stadium, enhancing the squad and just the facilities in general when it comes to the training ground. i remember going to the training ground once upon a time and it was basically...
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i imagine you have quite a few non—league teams who have better training grounds. in terms of what that money is going to do it will do such a lot of good for luton town. will the ticket prices go up? thea;t will the ticket prices go up? they ma have will the ticket prices go up? they may have to- _ will the ticket prices go up? they may have to. luton _ will the ticket prices go up? iie: may have to. luton made will the ticket prices go up? "iie: may have to. luton made but will the ticket prices go up? tie:1 may have to. luton made but look will the ticket prices go up? "iiez1 may have to. luton made but look at it and go we don't take the ticket prices because they have been with us that this whole journey we have been on. having said that, kenilworth road is such a small ground they may have to put the ticket prices just to get that extra bit of funding and when you put £170 million for the tv money sponsorship they don't necessarily need to do that. i hope they don't put the prices up because i'm a big believer in pricing fans out. hopefully luton
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didn't go down that date. why might that would be a real shame, one day? to stay with us, ryan. ryan from the second to your podcast. matt graveling is in the city for us. 0ver graveling is in the city for us. over to you, matt. graveling is in the city for us. 0verto you, matt. 0h, graveling is in the city for us. 0verto you, matt. oh, my goodness. i don't how much you can hear me but i don't how much you can hear me but i can hear you just about. listen to this! fantastic atmosphere. saint georges square just about a mile away from kenilworth road, the home of the hatters. we believe the bus is coming this way and should have been here around 12:15pm. it is come, running late but nobody cares. everyone wants a day with their heroes. you might know better than me because you have the helicopter view to tell you the buses on its way but here the atmosphere is definitely building and when the bust does arrive we are expecting the players to get onto the stage and address the fans. the fans, of course, will clap their team ahead of what is great, going to be an incredible season for them in this
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time. ., ~ incredible season for them in this time. ., . , ., ,, time. -- town. where 'ust talking about what — time. -- town. where 'ust talking about what may i time. -- town. where just talking about what may change _ time. -- town. where just talking about what may change when i time. -- town. where just talking| about what may change when they time. -- town. where just talking i about what may change when they are in the premier league and the concern ticket prices may go up. what you think will be different for fans in terms of pressures the team at under? what change do you think for the time? i suppose they are very excited today about all the positives it could mean for the town. {lii positives it could mean for the town. . ., , positives it could mean for the town. , ., ,., town. of course today is about the promotion. _ town. of course today is about the promotion, isn't _ town. of course today is about the promotion, isn't it? _ town. of course today is about the promotion, isn't it? that - town. of course today is about the promotion, isn't it? that you i town. of course today is about the promotion, isn't it? that you have| promotion, isn't it? that you have maybe got to look ahead. kenilworth road talking about that iconic stadium that has been there since 1905 and only houses about 10,000 people. they are looking at a new stadium which the built in 1926 not too farfrom here by stadium which the built in 1926 not too far from here by the stadium which the built in 1926 not too farfrom here by the railway station called power court which is going to increase capacity and they think is going to cost around £100 million to build, lots of money they are going to get in the premier league. i should also say they had a stadium here for years now but could
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happen in the premiership so that could be what changes and in the team are going to want to capitalise on the fan base. it is now going to be exposure all around the world that the premier league can bring. as for the fun experience, will ticket prices go up? probably, let's be honest. this mac fan experience. people have to pay but it is a beautiful club with a great its downright history and i hope what i'm into the ten going forward they will continue to build on the success and be part of the premier league. i hope and the heart of it on days like today. that is what this is all about.— this is all about. matt graveling there for us _ this is all about. matt graveling there for us in _ this is all about. matt graveling there for us in the _ this is all about. matt graveling there for us in the centre i this is all about. matt graveling there for us in the centre of i this is all about. matt graveling i there for us in the centre of luton as people are awaiting their team and supposed be arriving on a team bus any minute. we are actually looking at the aerial shots and it doesn't look like they've gone on the bus at all yet and they're still in the stadium. still getting ready, i suppose. let's talk about the money, shall be? we have football finance expert kevin maguire. just
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to give the background of this and it is a really rags to riches story, almost bankrupt on the way, decade of financial issues. just talk us through the roller—coaster that has been the finances of luton. through the roller-coaster that has been the finances of luton.- been the finances of luton. luton robabl been the finances of luton. luton probably generated _ been the finances of luton. luton probably generated their - been the finances of luton. luton probably generated their first i probably generated their first season in the premier league the equivalent of the last 17 or 18 years in the english football league in the national league. they were in very strict financial straits. they struggled, they were getting huge points deductions but the fans kept the faith and i think with the new owners they do have a strategy and a plan and manage to accelerate their way through the divisions to be where they are today in the premier league football team which will be broadcast to 190 different countries around the world this season. that will make a — around the world this season. that will make a massive _ around the world this season. that will make a massive difference to the money, went to? just to talk you
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through how it happened, how much of it has come from the leadership? how they managed to turn their finances around so remarkably? iii they managed to turn their finances around so remarkably?— they managed to turn their finances around so remarkably? in the case of luton it is a — around so remarkably? in the case of luton it is a case _ around so remarkably? in the case of luton it is a case of— around so remarkably? in the case of luton it is a case of spending - around so remarkably? in the case of luton it is a case of spending is i luton it is a case of spending is sparse rather than spending big. they have one of the six lowest wage bills in the afl championship. they were competing against club spending three times orfour times were competing against club spending three times or four times as much money on wages and some have spent 20 times as much money on play, players. i do think it is having a strong leadership team both as far as the management team are concerned. as the management team are concerned-— as the management team are concerned. ., ., , concerned. comparison to manchester ci in concerned. comparison to manchester city in terms — concerned. comparison to manchester city in terms of _ concerned. comparison to manchester city in terms of how— concerned. comparison to manchester city in terms of how much _ concerned. comparison to manchester city in terms of how much money i concerned. comparison to manchester city in terms of how much money they have compared to them. ii rate city in terms of how much money they have compared to them.— have compared to them. if we take a look at luton — have compared to them. if we take a look at luton town _ have compared to them. if we take a look at luton town last _ have compared to them. if we take a look at luton town last season i have compared to them. if we take a look at luton town last season they | look at luton town last season they generated £70 million of revenue. that compares to £600 million in the case of manchester city. manchester
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city as a squad that cost over £1 billion any good if you look at luton around 4 million 5 million. it is very much one of the differences in the rich and the not so rich. there is no reason why they cannot compete in the premier league next season. we have seen bournemouth being cremated in bournemouth have a capacity at their stadium of only 11,000, which is broadly the same as that of luton town. the fun starts year, they will still keep getting that of)ney coming in, wouldn't they? year, they will still keep getting that of luton oming in, wouldn't they? year, they will still keep getting that of luton town. in, wouldn't they? year, they will still keep getting that of luton town. the louldn't they? year, they will still keep getting that of luton town. the fun dn't they? year, they will still keep getting now but i'm sure the chief executive and the rest will be looking at budgets. they will also have to go and spend a lot of money over the course of this summer to upgrade the stadium so it is capable of being broadcast in high definition and that of luton town. the fun starts ey? satisfy the demands of a worldwide audience for the product. that satisfy the demands of a worldwide audience for the product.— satisfy the demands of a worldwide audience for the product. that is an extraordinary _ audience for the product. that is an extraordinary comparison, - audience for the product. that is an extraordinary comparison, what i audience for the product. that is an | extraordinary comparison, what you just said about the squad, over £1 billion worth versus 4 million or 5
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million. you would be really miffed, wouldn't you, if you are a squad of a billion and got beaten by a squad of 4 million. it might make people start questioning the talents and whether they are worth it, i suppose, isuppose whether they are worth it, i suppose, i suppose there is a fashion everybody, as in the? that is but ultimately _ fashion everybody, as in the? “iisgi is but ultimately football is versus 11 and we saw... 0nly been in the premier league for two years now and they are the only club that have... manchester city champions of the premier league and then they have beaten again today. as a football fan, you go in with hope rather than expectation as a fan of luton. they will be looking to try to achieve 17th position in the premier league next season and that will be there next season and that will be there be there next season and that will be there next season and that will be there next season and they will avoid next season and they will avoid relegation and that will give them relegation and that will give them another £100 million of tv money in another £100 million of tv money in this consequential season. essen this consequential season. essen another £100 million of tv money in this consequential season.— another £100 million of tv money in this consequential season.— this consequential season. even if the did this consequential season. even if they did go _ this consequential season. even if this consequential season. even if the did this consequential season. even if they did go _ this consequential season. even if they did go back— this consequential season. even if they did go back down _ they did go back— this consequential season. even if they did go back down _ this consequential season. even if they did go back down in - this consequential season. even if they did go back down in the i this consequential season. even if this consequential season. even if they did go back down in - this consequential season. even if they did go back down in the i this consequential season. even if they did go back down in the next| they did go back down in the next year, they will still keep getting they did go back down in the next| they did go back down in the next year, they will still keep getting that money coming in, wouldn't they? that money coming in, wouldn't they?
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