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microsoft unveils plans to bring artificial its popular technology to its popular office software. plus, we take a deep dive companies are advertising companies are getting a creative boost from al tools. hello and welcome to asia business report. i am monica miller. we begin with microsoft, shares because the tech giant's shares closed at an all—time high, surging nearly 4% in the later session. the company has unveiled new artificial intelligence subscription service which will be powered by ai in its popular programmes on microsoft 365, and the tech giant is tapping into the huge consumer demand for this technology by putting a hefty price tag on it. our north america business correspondent michelle fleury has more. m is michelle fleury has more. ai is a big deal— michelle fleury has more. ai is a big deal for— michelle fleury has more. ai is a big deal for big _ michelle fleury has more. ai is a big deal for big tech. - michelle fleury has more. ai is a big deal for big tech. for - a big dealfor big tech. for proof you need look no further

than a huge leap in marquess of�*s share price after it said it was offering nai powered assistant for its flagship microsoft 365 software which includes microsoft word, excel, and teams. business customers can expect to pay $30 per use. this was much higher than i think people were predicting. some see this as a test of how much people are willing to pay for al tools. microsoft also announced a more secure version of its ai powered being chat specifically aimed at businesses and designed to ensure professionals that they can use and share potentially sensitive information with a chat bot. ai tools are seen as helping to make workers more productive in the future, but some companies have already expressed concerns about security and privacy. that didn't stop investors from seeing dollar signs, aztec al analyst dan ives explained, microsoft's moves could

increase its cloud revenue annually by 20% by 2025. the software's giant share price rose around 4% to an all—time high on the news. rose around 4% to an all-time high on the news.— high on the news. michelle fleury in — high on the news. michelle fleury in new _ high on the news. michelle fleury in new york. - high on the news. michelle fleury in new york. this i high on the news. michelle - fleury in new york. this week, the team at bbc news is taking a closer look at al, and how already it affects our lives and how it will impact our futures. today, we are focusing on how advertising companies are relying on this technology, using machines to speed up and enhance creative processes. they are also embracing controversial deep fakes, digitally altering videos of celebrities to make them do or say anything. now, this has been a key issue in the ongoing hollywood actors strike. our asia business correspondent nick marsh reports from singapore. nick marsh reports from singapore-— nick marsh reports from sina-aore. , singapore. sports car in space. a car company _ singapore. sports car in space. a car company wants _ singapore. sports car in space. a car company wants an - singapore. sports car in space. | a car company wants an advert. normally this kind of thing would take weeks. now it takes minutes. , would take weeks. now it takes minutes._ two - would take weeks. now it takes | minutes._ two heads minutes. refreshing. two heads ma be minutes. refreshing. two heads may be better — minutes. refreshing. two heads may be better than _ minutes. refreshing. two heads may be better than one - minutes. refreshing. two heads may be better than one but - minutes. refreshing. two heads may be better than one but they never mentioned artificial

intelligence. you have an idea, you type it, and there it is. we just can create new things we never thought we could create before, and much faster. this was generated in two minutes. this was generated in two minutes-_ this was generated in two minutes. amazing, so it is incredible. _ minutes. amazing, so it is incredible. the _ minutes. amazing, so it is incredible. the ai - minutes. amazing, so it is. incredible. the ai revolution is changing the face of advertising. this deep fake, authorised by lionel messi, has him speaking in turkish, advertising crisps. singaporean actress jamie yeo has just signed a deep fake deal herself. i signed a deep fake deal herself. , signed a deep fake deal herself. _ _, , ., herself. i hereby consent to usin: herself. i hereby consent to using this — herself. i hereby consent to using this audio _ herself. i hereby consent to | using this audio - to using this audio recording to create a custom voice. she has aareed create a custom voice. she has agreed to _ create a custom voice. she has agreed to let — create a custom voice. she has agreed to let a _ create a custom voice. she has agreed to let a financial- agreed to let a financial technological firm use a face and voice. technological firm use a face and voice-— and voice. we are going to create an _ and voice. we are going to create an avatar _ and voice. we are going to create an avatar that - and voice. we are going to create an avatar that looks and voice. we are going to - create an avatar that looks and like me. after a few moves like me. after a few hours in — moves like me. after a few hours in the _ moves like me. after a few hours in the studio, - moves like me. after a few hours in the studio, her- moves like me. after a few i hours in the studio, her client can make a say anything. in any language. can make a say anything. in any language- _ language. you are not doing that much — language. you are not doing that much work— language. you are not doing that much work for - language. you are not doing that much work for the - language. you are not doing i that much work for the amount of money you are charging. it

was easy, ijust went in of money you are charging. it was easy some: went in theme of money you are charging. it was easy some words in theme of money you are charging. it was easy some words on hece of money you are charging. it was easy some words on camera, and read some words on camera, which have done many times before. , , ., which have done many times befor being — which have done many times befo| being wary _ which have done many times befoi being wary of image which have done many times befoi being wary of thee from being wary of the technology to embracing it. malaria isn'tjust any disease. malaria isn't just any disease. i sunpose _ malaria isn't just any disease. i suppose if you can't beat malaria isn't just any disease. i suppose if ' you zan't beat malaria isn't just any disease. i suppose if ' you zan't b to them, and if you speak to anyone in the industry, they will tell you that this is the advertising. it's future of advertising. it's efficient, it's effective, and future of advertising. it's eff money. s effective, and future of advertising. it's eff money. so, fective, and future of advertising. it's eff money. so, commercially, like a likea dream, like a dream, but for sounds like a dream, but for others it is the stuff of nightmares. a recent episode others it is the stuff of nig netflix . a recent episode “la others it is the stuff of nig netflix series ent episode “la others it is the stuff of nig netflix series black)isode “la others it is the stuff of nig netflix series black mirroreffrerffama the netflix series black mirror demonstrated the hilarious but also terrifying consequences of signing your image rights away. from a legal perspective, it is an absolute minefield. brute from a legal perspective, it is an absolute minefield. we are in uncharted _ an absolute minefield. we are in uncharted territory, - an absolute minefield. we are in uncharted territory, when i an absolute minefield. we are in uncharted territory, when it comes to ai and deep fake technology, that is for sure. the existing laws do not provide a robust and apt regulatory framework in order

to guard against all the issues that can arise. 50 to guard against all the issues that can arise.— that can arise. so what does the talent — that can arise. so what does the talent make _ that can arise. so what does the talent make of- that can arise. so what does the talent make of all- that can arise. so what does the talent make of all this? | that can arise. so what does| the talent make of all this? i can understand the concern, but the thing — can understand the concern, but the thing is _ can understand the concern, but the thing is the technology is here — the thing is the technology is here to — the thing is the technology is here to stay, so even if you don't — here to stay, so even if you don't embrace it because you are scared of it and apprehensive of it, other pebble _ apprehensive of it, other people well. if you want to still — people well. if you want to still be _ people well. if you want to still be in the game, then you've _ still be in the game, then you've got to learn how to be in it — you've got to learn how to be in it yes. _ you've got to learn how to be in it. yes, this really is me but — in it. yes, this really is me but not _ in it. yes, this really is me but not really.— but not really. the possibilities i but not really. the possibilities are i but not really. the i possibilities are endless, but not really. the _ possibilities are endless, but with artificial intelligence, so are the risks. nick marsh, bbc news, singapore. for more coverage on artificial intelligence, go to the bbc news website. where you will also find a simple guide to help you understand ai. over to australia, where the state of victoria has pulled the australia, where the state of v plan a has pulled the australia, where the state of v plan to as pulled the australia, where the state of v plan to host |lled the australia, where the state of v plan to host the the australia, where the state of v plan to host the 2026 and a plan to host the 2026 and wealth games. organises initially estimated the event would cost 2.6 billion australian dollars to host, but the latest figures have escalated to over $6 billion,

and that's mainly due to the government's decision to include more sports and change plans for venues. has plans for venues. australia has played host to the commonwealth games five times, with the last one on the gold coast in 2018. that cost 1.5 billion australian dollars, created 21,000 jobs, and brought 1.3 andrew million visitors. andrew zimbalist is an academic, who has consulted with players, companies, teams and leagues. earlier, he told me that my sporting events aren't always as profitable as they seem. the tourism is _ as profitable as they seem. the tourism is not _ as profitable as they seem. tue: tourism is not necessarily driven up. i know that sometimes you hear reports, you just cited one report, but if you get a million people, or 1.3 million coming during the 14 1.3 million coming during the 1a or 15 days of the games, it doesn't mean that that is a net figure, because there will be other tourists who don't want to go to melbourne or don't want to go elsewhere in victoria during the games

because they are afraid of congestion, they are afraid of higher prices, they are concerned perhaps an increased likelihood of security incidents, so the actual net gain in terrorism is more up in the air. there have been many cities who have hosted the olympic games in the last 20 years who have actually lost net visitors. so there is a possibility that there would be increased tourism but there you are talking about may be bringing in through hotel fees, restaurant fees, may be talking about bringing in 700 million, $800 million, and if you are spending on the other hand $7 billion in order to host the games, and even that figure is a figure about the operations of the games, it doesn't include all of the infrastructure, it doesn't necessarily include all of the security costs, it doesn't necessarily include all of the costs associated with the athlete village, and so the actual calculus at the end of the day is not that favourable, and more and more cities have learned that, and that's why the commonwealth games are

having trouble finding hosts, and why the ioc is finding trouble finding hosts for the olympic games. in trouble finding hosts for the olympic games.— trouble finding hosts for the olympic gar high _ trouble finding hosts for the olympic gar high economic cost displaying a high economic cost for natural disasters, which have increased in frequency in the country since the 1990s, and a new report from the state bank of india plans —— points to a lack of disaster insurance is a key challenge. from mumbai, this report. between 1.2 to mumbai, this report. between 1-2 to 31-8 _ mumbai, this report. between 1.2 to $1.8 billion, _ mumbai, this report. between 1.2 to $1.8 billion, that- mumbai, this report. between 1.2 to $1.8 billion, that is- 1.2 to $1.8 billion, that is the estimated economic cost of just the recent floods in northern india. these figures don't even take into consideration the losses from cyclone biporjoy or the flooding currently affecting hundreds of thousands of people. the intensity and frequency of natural calamities, especially frequency of natural calamities, espe increased and floods, have increased substantially in india in recent years. the country ranks �* the �*the us and china, third, after the us and china, in recording natural disasters since 1990, and it has suffered

a staggering $150 billion in losses due to floods and storms. but major storms. but here is a major unaddressed challenge. barely 8% of the total losses are covered by insurance, 8% of the total losses are covered by insl arm 5, 8% of the total losses are covered by insl arm of the to the research arm of the country's largest bank, the to the research arm of the count bank of 5st bank, the to the research arm of the count bank of india, ik, the to the research arm of the count bank of india, which state bank of india, which means an average indian is insured only roughly 8% of what might be required to protect a insured only roughly 8% of what might be required to pshock, family from a financial shock, following a disaster. that leaves the country with a 93% protection gap, far insurance protection gap, far higher than the global average of 511%. higher than the global average of 54%. to of 54%. urgent solutions to pool public—private disaster pool, and improving awareness about insurance amongst small businesses are recommends to things the report recommends to address this protection gap, as extreme weather becomes a recurrent phenomena in the world's most populous country. before we go, sources have told

world's most populous country. before we g( the urces have told world's most populous country. before we g( the owneriave told world's most populous country. before we g( the owner of 'e told the bbc that the owner of jaguar land rover is the bbc that the owner of jaguar conglomerate tata is indian conglomerate tata is planning to build its flagship factory in electric car battery factory in the uk. now people familiar with the would be plant, in somerset, would be officially announced on wednesday. now, the government officially announced on wednesday.�* millions e government officially announced on wednesday.�* millions of jovernment officially announced on wednesday.�* millions of pounds. ent hundreds of millions of pounds. some in the car industry have the plant as the most described the plant as the most important investment in the automotive industry in decades. now let's take a quick look at markets right now injapan. we nick 8225, are seeing in the nick 8225, up, taking its lead from wall street, just a street, which had just a spectacular day, and that was due to high banking earnings. spectacular day, and that was due to allh banking earnings. spectacular day, and that was due to all weanking earnings. spectacular day, and that was due to all we have; earnings. spectacular day, and that was due to all we have for rnings. spectacular day, and that was due to all we have for you gs. spectacular day, and that was due to all we have for you on that is all we have for you on asia business report. goodbye for now. glenn

for people like her. to make sure children in care are, like, seen as people, really. she's part of a national campaign to ensure care—experienced people have a motion by precious and oldham youth council the needs of care—experienced people last month, precious took a petition terry galloway is leading the campaign to make care sexuality. on children's social care, but the care experience doesn't end at 18. the government says they don't believe making care a protected characteristic would be positive. instead, they're extending corporate parenting responsibilities to all government departments,

but the campaign will continue at a local level. head to the bbc news website. head to the bbc news heatwave continues, a a and a swinging bear. a toxic culture of sexual assault, harassment, racism and bullying has been alleged by more than 100 current and recent staff at uk mcdonald's outlets. the company deeply apologised. we spoke to shelby, who was 16 company deeply apologised. we spoke to shelby, working 16 company deeply apologised. we spoke to shelby, working at when she started working at mcdonald's last year. mcdonald's last year. mcdonald's does 100% have a problem with sexual harassment. they do grow stomachs, —— they

would grope as well i bum, probably thighs as well i would say, and hips.— bum, probably thighs as well i would say, and hips. bum, probably thighs as well i would say, and hi well, a stories for you as well, a mother who was jailed for illegally getting abortion tablets to end her pregnancy in lockdown will be released tablets to end her pregnancy in lockdoi reduced: releasedifirom tablets to end her pregnancy in lockdoi reduced hereasedifirom tablets to end her pregnancy in lockdoi reduced her sentence. 1 appeal reduced her sentence. 45—year—old carla foster was 28 month sentence, handed a 28 month sentence, after she admitted illegally carrying out her abortion when was between 32 and 311 weeks she was between 32 and 311 weeks pregnant. now it she was between 32 and 311 weeks pre up nt. now it she was between 32 and 311 weeks pre up across v it she was between 32 and 311 weeks pre up across europe, van, as hot up across europe, van, as the heatwave continues, with italy temperatures in parts of italy expected to reach highs of 46 celsius, and they have been wildfires in greece and spain. celsius, and they have been wildfi of in greece and spain. celsius, and they have been wildfi of a i greece and spain. celsius, and they have been wildfi of a scene, 5 and spain. celsius, and they have been wildfi of a scene, then, spain. celsius, and they have been wildfi of a scene, then, at|in. much of a scene, then, at your own graduation. much of a scene, then, at your own graduatioi stop oil protest moment a just stop oil protest caused havoc by moment a just stop oil protest caused havoc time now, then,

moment a just stop oil protest caused havoc t of: now, then, moment a just stop oil protest caused havoc t of a low, then, moment a just stop oil protest caused havoc t of a swinging , for ten seconds of a swinging bear. this is the moment a bear in california tries bear. this is the moment a bear in (swing ia tries bear. this is the moment a bear in (swing intries bear. this is the moment a bear in (swing in style, you could the swing in style, you could say. and what a good job it's done. i done. fair play to the bear. i rate it. you are all caught up now.

hello and welcome to sportsday. i'm paul