are handed over. in exchange, israel has freed 183 palestinian prisoners. a bus carrying the prisoners has taken them to ramallah a special church service has been held this morning, dedicated to harvey willgoose, the 15—year—old who was aid organisation. i will be at now on bbc news — the media show. hello, i'm ros atkins. and i'm katie razzall. the news business? we'll talk to a number

of senior industry leaders now, it's the challenge all media organisations are grappling with — how to attract the next generation. and it's released new research on gen z and made suggestions accessible. started with the ceo of channel 4, alex mahon. we've always had a role as a broadcaster to focus adults, and that's been part of our role as a broadcaster and we've been doing research about them for about five but even in five years, things have changed dramatically for them,

particularly exacerbated what does that mean? a change in economic circumstances for them versus our generation. so really it was about what does it feel like for them in britain today? do we know enough about how it feels and what are the impacts that some of their ways of consuming media are having on their lives? so there's a lot of detail in this report. and 52%, this generated a lot of headlines, said they thought the uk would be better off if a strong leader was in and elections.

by some of these findings? and you said yourself young people have never been hours of video a day. but for gen 2 in the uk, about 64% of that consumption is on a tiktok or a meta platform or youtube. so it's a really different skew in terms of where they're getting their information from. they're hyperconnected, and they have been their whole lives. they are getting hundreds of alerts a day. so they're really used to that. they're really used to being able to search out and seek all available information. fact from fiction. trust, is collapsing.

the definition of what truth is is quite hard for them it's having impacts on democracy, democratic disengagement. let's just go for a dictator. i think that's probably understandable, given what they've seen from the last ten years of different governments. that's understandable. it's having an increasing gender divide. "i think feminism has gone far enough. and that's where we see people like tate and jordan peterson kind of playing to that emotion. now, that's understandable if you haven't seen an increase have an impact because you tend to discuss less with other people what the perspectives

are, and that leads i think it's a fascinating i report and it's provocative and it's made us all think. but it's also a challenge - and it's also an opportunity. on our websites last year. 45% of them are of the gen 2 and millennials.| that cast of the country, that young, unharnessed quantityi "what do they want?" yes, there is- a change in habits. we've talked about the hours, but there's also still— a hunger for authenticity. it's trust and truth they want, and what are the complicated sexuality, politics, - views, news, reassurance, mental health?

all these things. we have found since - the independent, we became and we bought huffpost, the absolute interactionl under the umbrella of a brand . which says what everyone wants and we've seen growth, i we've seen engagement, and we'll get further into the strategy that underpins the success that you outlined, but on your point that this generation is motivated by trust relationship with what

they consider to be true is evolving. it's not the same necessarily as what older generations may consider how they decide what is true or not true. so i think the big difference is, and i completely agree information—hungry young people who want to find out more. that's why we see long podcasts engaging people. that's why we see people reading conspiracy theories more than they ever have before _ but we also find that having grown up in an information—saturated environment, young people have what we would call a flattening of trust in sources. so whereas older people would rank the bbc or a newspaper differently to how they might rank an advertiser post differentiation of what a truly trusted source is. and, geordie and david, we would like to hear your

media is given advantage by the prominence it gets a really good place. i know that's a rare thing to say, but we have, like, strong regulation here. we have ofcom, we have a government who's done a lot with things like the online harms bill. here and newspapers. which was the other big technical intervention, we put, like, public service channels in first position. we made sure that there was a healthy diet. so i'm saying, well,

why don't you consider, easy for people to find. but let's make it really easy for them to find and make david rhodes, you are american. you've had your career primarily in the american does the idea of the kind of intervention that alex types of content get higher prominence than others, and now we're having that industry discussion at the table about should we invite government for some of the trends that are in the work that...? can i be blunt? we've got to keep government out ofjournalism. _ you can be blunt, but i'd also like to hear the end well, look, ithink there's two reasons now. one, it is absolutelyl the case and it's part video viewing been|

to linear television. and get after that. ithink, though, you know, inviting in government, - which as news organisations, i we are supposed to be sceptical and i think there's also - a confirmation—bias problem through who is deserving of the prominence that i think the question for me is what is professionally produced up, who are regulated in some way, right? service broadcasting? i would consider that newspapers and other broadcasters are in that too. they are regulated by ofcom. and if you think as simplistically as before

everyone recognised that. that this is from a legitimate, trusted, fineable, regulatable organisation and then ensure that that's in the feed. then people can read it or not, it's totally up to them. versus what's fiction. i mean, look, it's katie's, it's ross's job to ask is the degree to which this audience cohort trusts does what we might call elite opinion or establishment opinion. here's what i think is the unintended consequence. if that's the trust environment, if that's how in in the way that we've just discussed and saying, "right, these ones over here,

we don't want you, we're not a valid source or not. but i do think we have to recognise that for the audience, particularly for the young audience, trust in institutions is collapsing. trust in the media, in government and in business things so they can make up their own minds about what they choose to believe. geordie greig, would you like some sort of stamp which says

qualityjournalism can grow numbers in traffic, in reputation. looking atjournalism. the bbc gets quite a nice tick at 92% as well. and go, "i saw a great video on tiktok." and so devices that help people realise where things are coming from might not be unhelpful. it's a fragmented, complicated landscape. who are a big competitor

of ours, or from the independent, that in itself, they know that's been and trying to do a projection of what the news is about. with some of the numbers which come from people hungry for news and clinging to brands which they trust. we also want to talk about what sky news has got planned, or, to be more precise, what david rhodes has got planned with sky news. been widely reported. and for people who haven't seen any of the reporting, ok, so we talked about our... newsroom that's really built for a digital future. and there's aspects to all of those. i mean, premium isn't going to sound like an unusual confined just to people in the media business. is premium just another

word for content you're going to have to pay for? well, i think it's content that you can't find anywhere else else you probably are more inclined to pay for than if you could find but a lot of the dynamics that we're talking about in so some of the old staple food of decades ago, you know, here's, like, the temperatures that some weeks that's...it's different, it's different

articles on your website, or they might turn on your 24—hour news network. in five years�* time, what is the primary forms of content that your journalists will be offering people listening? you're offering bits that they have to pay for like mail online does, like the sun'sjust there will always be a television aspect it's got a social importance. there will be paid—for experiences and there'll be

do you have concerns that there simply isn't we remain supremely confident the independent will always be at the forefront, which is why we've just reached this landmark. i know, but there's... hiring new people. we have six million newsletters. we've just done a documentary on aung san suu kyi called cancelled, which led to the foreign secretary qualityjournalism can vibrate an argument, in the weeds of regulation.

you've just got to do it. if we don't make money, we go bust. we are not subsidised by government, as you are. we do not have the luxury of that. we have to be earning money, making money, newspaper with all these different aspects to us. i think the truth is - people want free, right? many, we all do it. we cancel this, cancel that, go in to watch one series, l then think there's nothing left there — especially in a downturn and especially for young so i think one should be careful of the belief - that there is always more consumer money to pay. and pay and pay.

an ad service as well. now, next on the media show, we're going to hear from he's got a new autobiography out, which looks at the early part of his life and, unfortunately, not me, well, i have, and reading the book, you really get a sense of the wonder and excitement he felt as a kid about technology. iasked him, where did it all go wrong? well, you know, everything that comes along can be used in excess. read too much and they should get outside and play. uh, and... and they should get out. same thing with video games, you know. they�* re. . . and so, you know, social networking, even more

make you worry about, you know, are other people approving you? so it's really when social networking comes along that we first start to see that you have to be very careful how it gets used. up until then, it's mostly a story of empowerment. i can write a great document. i can, you know, stay in touch with relatives that are far away. i can find information. but now, you know, we know, and as things move forward, this will be even more true, we have to think a lot about particularly how kids use it, but also even what adults do. would you take a view on what age your grandchild, for example, could have access to social media? i think this idea of holding kids back until, say, age 16, which, you know, apparently australia is going to try to do that, i think it'll be fascinating to see if that's beneficial.

when you were nearly seven, seattle hosted the world's fair century 21, and you say the message was technology, was progress, and in the right hands it would bring peace. now, for all your success at microsoft and obviously sometimes government said you crossed the line, but you never changed how people thought about the world are you worried about the concentration of power when it comes to social platforms that a handful of men have now? you know, i don't know how much power they have, but our politics, there's plenty to be concerned trust in institution has gone down somewhat at a time where, on behalf of all people think about how do we contain it? how do we change our taxation policies? so i worry about politics. i don't think it'sza mistake

in fact, that piece of it i'm big on. the new president, how do you perceive that? i think donald trump... ..should learn about what's going on in technology. so have you met him recently? yeah, i had dinner with him december 27th. so i agree, you know,

talking to donald trump, in saving lives or whatever, you're probably wise so you're not cynical about their motives? you can be cynical. you know, when i started microsoft, i had this crazy in washington, dc. "we have a country where you can have a company that isn't so, it's not necessarily a virtue to, you know,

about a vaccine programme that you fund, what do you think mark zuckerberg should do about it? well, i'm certainly sad that in the covid pandemic sought out vaccines. and i think the online information, you know, impressed at how you navigate that boundary? and they both... you can cite examples where, ok, it's great that free and you can cite examples like the covid vaccine and even today people may not realise that. and so, i don't personally know how you draw that line,

i mean, in the end, it's the government's decision. and you have a lot of different governments that are facing this problem. i wish i could tell you, you know, country x, you know, clearly has preserved free speech, but they've gotten rid of crazy, xenophobic, you know, things. and we should all benefit from that model. issues are going to be more important and more so there's you, katie, speaking with bill gates. that's his autobiography, but it only covers some of his life. notjust one, but two more.

this is going to be a three—volume autobiography, days and just setting up, beginning to set up microsoft. then we're going to get another instalment and another one, so don't worry. when? we'll see. i hope so. that will be coming up on the media show if that happens in time to come. but for now, thank you very much forjoining us. bye— bye. bye. and if you'd like to hear a longer version of today's show, search bbc the media show wherever you get your bbc podcasts. hello. for most of the uk, the weather's just going to stay grey, damp and misty this afternoon. but you have to go up pretty high. this part of blaenau gwent is over 300m above sea level. for the most part though, it's rain and drizzle that's showing

up on our radar picture. something quite different though, is happening to the weather in the highlands, where we've got barely well, here we've got a ridge of high pressure that's but the ridge isn't strong enough to prevent showers coming in from eastern scotland, so there are i or 2 for the east coast. further southwards, a weak area of low pressure is bringing extensive low cloud, misty conditions with outbreaks with temperatures today for most about 4 to 6 celsius. to feed cloud in across much of the uk, with rain it stays misty as well. here where we'll see a really sharp frost develop. temperatures down to about minus seven in the coldest areas. now that ridge gets a little bit more extensive, a bit stronger in scotland for sunday, and that means fewer showers for the east coast of scotland and probably more of scotland enjoying those sunny skies. otherwise it's a cloudy start

to the day once again, with outbreaks of rain and drizzle particularly damp breaks further west, perhaps a few in northern ireland as well. for most, it's going to continue to feel quite eight degrees celsius. of high pressure across to our east, continuing to feed in these chilly easterly winds. in the south and the west, continuing to throw areas and pieces of rain and drizzle at times. that's favoured for seeing the best of any limited cloud breaks. you can head to the bbc app to see, well, just how cloudy the weather is likely to be in the week ahead where you live. bye for now.

live from london, this is bbc news. three israeli hostages held by hamas for almost 500 days on live from tel aviv

as their loved ones are handed over. seven have been taken to hospital in khan younis. stabbed to death at his school in sheffield. another 15—year—old has been charged with murder. hello, the israeli prime minister, benjamin netanyahu, has expressed shock at images showing the poor condition exchange of the gaza ceasefire deal.

34—year—old or levy was captured at the nova music