now they write, vasya was here. and then an unknown master of immortalized bricks, some kind of marusya , will generally start digging history. you will find a lot, today sergey admits that analogies are more interesting options, for example, yes, you see paris well, i heard it was not made in paris most likely it was made in volhynia just like this, let's say for better marketability - is it like eh? this type of brand brand paris yes or london here it is, london under the sergey collection every year there is less and less space good people have repeatedly offered let him put this brick into action for its intended purpose. as a building material, i see it as an artifact, sergei’s main dream

is to see his treasures, as many people as possible, so that excursions come here, arrange a kind of club gatherings where you can drink tea, brew old beer, and, of course, burn a personalized brick in the oven with your own brand, but for such a project, a lot of funds are needed, which sergey does not have, despite the opinion that the collector is always a rich person. he's not one of those collectors - he's the one who doesn't buy. if if you have money, then, in principle, you can collect something in a collection, as if in 2 days, for example, yes, you obviously bought it. it is interesting. it is interesting when you find this thing yourself and where you are. how often did sergei hear the passage of time not prevent progress from being stopped, but sergei is sure, wherever possible, it is necessary to preserve history. and for this you need to learn to treat it differently, this is such, uh, soviet

upbringing, as it were, that is, we taught people, uh, well, let's not respect our history rather. here why few people know their grandmothers further. now, if we take the caucasian peoples, i know very well by the end how generations know everything with us, well , no one is interested, that is, they taught people how to be interested in their history, one who does not know his history, as if he has no future. she knows history and respect. sergey igrin from brest a brick collector walking along the usual square under his feet, he can find a museum for an exhibit in his free time. he walks around the buildings and looks for pieces of old tiles or glass, which any the other would throw it away, but he can’t, because it is a valuable artifact, a rare careful attitude to the history of an ordinary person, not a historian or an archaeologist by profession, which is perceived by many as an eccentricity, but he himself, without

suspecting it for many others, breaks the stereotype. how can one relate to history, even if it is lying underfoot in the form of the remains of an old brick.

almost 2,000 organizations more than 60 thousand people in production enormous opportunities for the belarusian light industry know appreciate us we are bought and, first of all, for the quality of our textiles and knitwear, national brands have not needed advertising for a long time. the truth is maintained competition every year has been increasingly difficult

foreign brands. mass-markets flooded the domestic market. yes, and three shops of our neighbors. now, with their departure, the domestic manufacturer has a unique opportunity to occupy the vacated niches, this is a chance to occupy this niche in our main russian market and in the domestic market. therefore, if you are outside this time, like other industries. well, let's say, as a rural farming, do not go up in the past price. now no one is stopping you. and you are generally monopolists, you have no real competition. that is the possibility of this difficult period. i always say crisis in this - it's hard and difficult, but this is a chance for light industry in a difficult struggle for consumers. are we ready to enter the market seriously and for a long time and can our native be also fashionable with the head of the white front concern tatyana and lukina will analyze the situation in the industry in the wake of the conversation with the president. tatyana alekseevna in your

there are a lot of belarusian clothes in the wardrobe. well, if, probably, 80-85 percent - these were definitely promises and desires somewhere while on business trips or in other countries, well, see what colleagues are doing or what is there. eh, in trade in this or that country, and still you come back to the fact that it is the price-quality that is the best of their belarusian manufacturers. no. here white prom today feel e competition among, for example, private designers. here is the new collection presented today to the competition. inside the country there is no inside country. today, we are all clothing manufacturers, not only clothing, let's say, underwear and shoes, and outerwear, including, we must increase our presence every year so that there are fewer imports today. everyone has. e place and e, and you can find more expensive. again, we

have brands in belarus. it specializes in such , let's say, it is close to the premium class of clothing, and uh, cheaper, let's say you can find a product, but nonetheless. we do not have a relatively cheap product in apriori because all the quality characteristics i repeat, as for the fabric, as for the design, as everything inside, this is the processing of the technological nodes of the operation, that is, this thing. it seems to me that when you wear belarusian clothes, uh, and you get used to it already. it seems to me that even you cannot feel another, even if you come and find it cheaper. the composition of the white industrial concern includes 96 organizations, 76 of which are industrial, they are divided into such industries as textile sewing, knitwear, leather and footwear, the likhprom also unites the dobrush porcelain factory center scientific research, as well as a number of trading houses of educational institutions and online stores.

on the world market, and our light industry is not so easy, because the import component is large. i mean, the raw material is also yarn, but let's take wool, both plus. uh, logistical problems. plus. again, expensive chemicals. well, here's how to live here in our enterprise. here we are used to saying everything is fine with food security in belarus, when it does not reach this level, light industry. but yes. you really are everything correctly identified that the light industrial country of the industry is very dependent on imported raw materials, but nonetheless. we also have advantages. yes, and some unique side of the competitive advantage. may be many countries in asia to the continent, this is the price. well , here is our advantage. in my opinion. it's still quality, uh, design. well, reliability is about the fact that this is an imported component after all.

it reduces a little, and this is our safety. one market is closed, for example, by the button or water wool, and all. we have installed e we understand today, probably in any industry , the advantages of the industry when raw materials. uh, internally we understand that our strong point is definitely. it is our skin and our ice, of course. we talk about it a little, but nevertheless we understand the importance. the preservation of enterprises was petrochemicals such as in svetlogorsk, they used fiber from mogilev fiber, breast nitrogen, uh, in the system of which the same for the tank, polyacrylic nitrino fiber due to cotton about wool, which we import by adding these polyester things. we make such a mix, which, let's say, not only improves the wear life in terms of quality, but also the physics and mechanical properties. well,

as they say, it allows you to compete and influence pricing somewhere. well, i know that you have one of the projects. right now, we are working with russia on wool, if i am not mistaken, because before we were tied up with the chinese market, indeed this year we entered into interaction with companies from the russian federation which allows you to purchase wool in russia and process it on our cambole into knitted wool of improved quality. yarn which is an analogue of italian knitted yarn is still in terms of quality characteristics. in our country, such yarn did not work. in which one he began to work with this raw material. we've started yes, we've started, we've already made a few batches of this kind of wool, and in general we got good results in knitwear. and now we're trying through fabrics. e also skip russian wool partial replacement will definitely be. right now

, we are opening a chain of cloth for the next month. this is a woolen worsted fabric, definitely. here on this chain absolutely all russian wool of any quality. there, the quality is even lower than for the worsted one, so here the program is built and we have firms that already use free-form fabrics there, who purchase the stone from the alcohol plant further on at their site, they alter it, here are the finished products, but they immediately noted at the beginning of the conversation that that is, can be proud of, that's one thing of wealth, this is found, of course, but again, this is not a cheap kind of product. this is a premium segment , taking into account the global crisis today, which we see everywhere. is it possible to say that linen products are still in demand to zero? i think we should keep. uh, in any case , first of all, well, and raw materials, again, the security of the country. we saw the 20th year and remember when one moment the market collapsed and everyone needed

the same cotton one-time yarn cotton at a time not without reason cotton prices from the twentieth years have grown by 2.6 times, that is, alen traditionally. this is a folk raw material for processing linen fabrics, which again. i think that if necessary, they can replace us or come into use in any sector of the economy. this is the clothing segment market segment, especially in the summer period number one. and shows how the practice and the current period. no matter how much solo clothes we sew, we will analyze it all. that is, it, uh, says that there is a demand on the market and, of course, clothes are especially in demand, where 100% linen thin, and dyed in all the colors of the rainbow. today we can dye, given that the modernization of the orsha, well, clothes factory, therefore, well, it seems to me that our brand is our

face. and it seems to me that somewhere we associate the light industry of the republic of belarus somewhere with flax. yes, we are not the first year. so you correctly noted that we are fighting for the quality of flax for its number or a new window, we are modernizing our facilities. this is all good, but why are we still buying a large amount of fiber from abroad today. it seems to me that there are two points here, the grain that can really give the yield that we want to see in the end. the land that we have prepared and comply with all technological processes is not a matter for the manufacturing sector in terms of processing. of course not. yes. no, absolutely we have three factories today, each factory specializes, say, in its number and quality in terms of quality. eh, three times. here is the convoy, where we are today, we also continue to actively modernize our production facilities at this stage. it seems to you that such a makhina

is capable of quickly adapting to world trends that change almost every year. as you rightly noted, it is quick to rebuild and set up large-scale ones here. uh, let's say about 500.000 linear meters. we have to release every month, but it’s not the task not to release the task to release and implement yes, therefore, uh, about four million linear meters per year, of course , uh less than 60% have a basic assortment. and he is, whatever one may say, and everywhere. and of course, uh, 20, at least 20, i would like to have more of these mods. these are trends, these are the colors of this mobility, so today, by the way, an additional program has been developed on the console, uh, which is included in the purchase. uh, let's say

small, uh, red apparatuses and small looms, which would make it possible to turn out samples faster without starting up the production capacities of the main production. because to respond to the market quickly. we we understand that there should be some kind of local point at which there is an opportunity to dye all the shades of fashionable yarn and weave small volumes for the designer who is responsible for the development. here the senator could quickly. it's hard to answer. as you say to the challenge of the times, when i am in the twenty- third year, we have no way out, the market dictates legitimate concerns oversees several more important investment projects, as we have there with deadlines. there , too, the deadlines are being squeezed up to 23 years by the full medical project for the orsha flax mill. this is modernization the first factory ends in 2023. everything is running normally there, the equipment is being purchased

, inserted, installed, mounted, put into operation, and now we are just working. uh, at the orsha melkombinat to increase the base and capacity for altering fabrics. here is a piece of goods. there are also local ones. well mkko leather theme. eh, in my opinion. now lined up and a good time. let's say for tanners, for e.g., building up business processes , what we have built and process today at all our facilities and at key head. the enterprises of the minsk tannery, all the tanning industry of the country, is already a fact, and we see that today we have a need to add raw hides to the existing capacities. therefore, we talked with our russian colleagues. right now, a group of experts is directly located in tajikistan raw materials, we are looking in uzbekistan. perhaps we will have to study south america somewhere, because the capacities really, uh, allow. i think for the area next year we

should already import at least 20% of raw materials from the outside yes, the production capacity is colossal, but the shoe industry is another matter. we were outsiders. and most of our warehouses were filled with these goods, that we have this question. oh, i literally analyzed in september. in general, the situation on the shoe topic , uh, did we look at imports, exports and exports, uh, with rexford this year, shoes through the republic of belarus decreased by 47 million dollars in 8 months. for some reason, we compared this with this, let's say a decrease in the illegal, or let's say the stream of shoes subsided, including leather rubber there in all positions. he has shrunk. well

, that is, for 47 million dollars. we understand that this is a lot of money. therefore, today it is a great opportunity for our manufacturers and not only the republic of belarus to increase their production. well, the russian federation, and i want to say the same task has uzbekistan tajikistan armenia. that is, everyone today understands that leather shoes are in demand and great opportunity e sort of like making a bountiful market. yes, and by making it transparent from the manufacturer to the buyer, it is possible to develop this topic. it was not only the production of clothes, shoes, but also the production of carpets. and this question was raised recently. here in tajikistan, the head of state has joined. here is a recent business trip here, so you need to look at the stock. we can produce such carpets and even satisfy all the needs of tajikistan. well, we need to occupy this market together. we don't want to be here bring and drop your goods. let's

work this issue together after that. the state has joined this issue and it is the ministry of industry that has written a paper to the head of state, where the resolution should go to support this project. i think that the next few weeks, let it be 10 days, there will be some kind of feedback. we very at least, hope that is, the production itself, until it is launched in anticipation. now i’m neglected , now it’s being worked out and is being more specific with our turkish e, equipment suppliers, because there is still equipment to be bought before i go to deliver it, the delivery time of the equipment is checked during the month of november. well, this is what concerns joint productions, but in general, in relation to work in foreign markets, it was recently decided that we all work as a single pool. this decision was the right one to combine the production capacity, the fact that we did not make a mistake by strategically combining these two sites is

unambiguous. and this is today, uh, confirmed by the conditions. here. today and russian again, colleagues say that it is right that we have retained the large-scale light industry businesses of the republic of belarus for the state. this business is not always profitable there, that is, it depends very quickly, responding to all the challenges of the market. after all, look today, if we take, for example, a private business for the production of the same, for example, knitted fabrics. it has long been calculated that it is not effective to develop belarus, that it is effective to develop uzbekistan and turkey, but in order to save the industry face and security throughout the chain, we also made a strategic decision that despite, let's say, such a modest income for the production of knitted fabrics. we still kept it on the flower bed. we still kept these dried

machines, which today allow, if necessary, to produce. knitted fabrics of belarusian production, and already on the threads. we have said that it will be linen yarn, it will be polyester. well cotton. i think somehow it will still be today, if you analyze the whole office and we just concentrate on such local textile outlets around the country, which each is unique in itself and specializes in a particular assortment, not that in our country everyone has undergone modernization over the past 20 years. it is also worth a lot that we have preserved textiles and developed them. this is really a merit of the whole country, and most importantly, it is precisely the strategic decision of the head of state and government, which, despite not quite, say, stable marginality, you understand that this is an industry with a female face. yes, uh, it should be. the enterprise of the belvikhprom concern produced products for a total amount of 1.5

billion rubles in 9 months. the export growth rate exceeded 106%. the loss of ukraine and america in the eu markets was leveled due to the russian and asian directions, supplies to the regions of russia and also to uzbekistan kazakhstan armenia tajikistan india and turkey in russia due to the departure of many world brands, especially the mass market, niches were vacated for us, but again , mmm, russia has its own production capacity and there are good ones, we can compete there, or this market absorbs everything, of course, this market of the russian federation is so capacious and so. in general, large-scale, what today? it seems to me that there is both belarusian and light industry. there is also a place for chinese light industry. there are places and other asian countries this year is celebrated. well , some kind of more warmth and interest in belarusian goods. e, although we understood and understand that in general far russia is

beyond the urals irkutsk novosibirsk vladivostok is actually logistical e, such a complex region and before it was not in our interest. it was interesting with us that china prevailed there, er, this year. uh, for a number of reasons, let's say the strategy has changed a bit. i want to say today we have deliveries to 71 regions of the russian federation. uh, four regions are direct deliveries. already here for 9 months. we have done the last, especially a few months. this is tyva altai territory. e, kalmykia buryatia, that is, we did not work directly, so this is also a very big request. uh, the last one. here's the third quarter. uh when uh regions, a request comes in for uh, belarusian franchise brands, that is, complex logistics no longer scare us, but uh, it doesn’t scare us yet. we well, at least we have tasks to work out before the end of the year. here is the market of novosibirsk, here is the region, yekaterinburg novosibirsk on its own, not through dealers, let's say

, and the strategy of the tacticians of the concern has changed, but not only in the concern. i already say that here, in principle, in the country. eh, in fact, like a crisis - it's a crisis, but in a crisis you have to take some decisive and sometimes not traditional. and and risky. you may not always be able to assess these risks, but it is necessary to try incorrectly, when especially experienced leaders. eh, you already know such people when they are wise, when the materials are already such, they say we went through this. we've already been there. maybe they tried it, that is, uh, forgetting that the world is changing and that yesterday you tried and it didn’t work out for some reason. uh, the second largest market could shoot today. and it was ukraine, yes, but it was possible to make up for it. here are the losses. yes , indeed, we had the second market of ukraine, and it was quite marginal for us and significant. uh. we, here and on the market of ukraine, the european union and

america e. we have it for about 8 months. uh, 30 million. we redirected these deliveries to the market of the russian federation plus asian countries, blocking this amount, say, exports and turning it into another 16 million. plus, in 8 months from above, there is no connection with the west, the market is broken. we also supply to the european union well, ukraine , respectively, we do not supply, of course, but, nevertheless, the market. uh, eu supplies are coming. e, in america there, however, fell at times. there small ones were in the first to america practically stopped. well, turkey supplied the southern countries. what is the current geography, there may be a lot of one market. we have opened markets for ourselves more quickly and by skin. in general, we have a geography of 47 countries. e was 51. well, that is, there are countries that have stopped for certain understandable reasons, but in order to actively promote our products, including

abroad, it is important to use new technologies. again , the internet space, do we go to the same russian marketplace or chinese marketplace? that fashion lived, uh, this internet site valberis uh, all belarusian sites. eh, there are a lot of private small brest ones there, eh. there are up to 100 small e-business companies and our enterprises absolutely organically present their products there, and wildberries, e, most likely, this is the most popular platform through which our goods are sold and i want to answer to note that for for nine months. uh, it is through this channel 2 1/2 times increased sales textile enterprise. that is, if earlier we focused more on clothes in e, some kind of knitwear, then recently . eh, there is such a decent growth in the sale of home textiles through these sites, part of the products, and we also have a wide range of products

, which are mass-produced and not entirely of a consumer nature, which can be sold, among other things, through our belarusian universal trade exchange. well, vdnh, of course, it’s also, i generally think that vdnkh is is today such a hallmark of the belarusian and light industry. thea, but in moscow in particular it is good that we have such a place . priority in the domestic market, this has been repeatedly repeated, should be given to our belarusian goods, and it's great that there are such showrooms of belarusian opportunities as a shopping center. the capital, such a decision justified itself, the volumes are growing, as regards light industry. well, i want to say that, probably, this project is specifically the capital and the conditions that were provided to us, as they say city ​​hall itself. they certainly, uh, let us. in principle, increase your quantitative stay. in this facility a quality stay. let's say in this object. well, and,

accordingly, business. business efficiency, of course, has increased, because here we have been offered special conditions for rent, let's say, literally since july. many have come here since june from july, and there has been an increase of 30% in these 3 months. firstly, the image was created even by the head of state himself, who came with the best advertising. no , this is definitely something that the center has justified itself. of course, in this format, i would like to scale projects in the city of minsk and across the country, this is unconditional. and the fact that today we talked about the market, e and the exit, yes, and through the channels of the exit mechanism. whoever sees himself, then, of course, trading houses of this format, where various products are presented. it still seems to me that it reflects the whole essence of the belarusian economy, which today has a very diverse set of, say, industries and

closes many areas. that is, the second such center is much more absolute. they are an assignment. is there there is an order. won't it work out, it will be exactly such a center, and there will be exactly such shops. i don't think he'll be exactly that in defining the concept. i know that the general concept has already been worked out by the minsk executive committee. there is a place or a product easily in the industry, so those brands or those trade assortment groups that could not. for certain reasons to enter the capital here, although they certainly have desires today. they can be and will be represented at this new point by the electrome. there are such there is still something to surprise with us, you see here and some are not represented and the top assortment, not all of it is presented, given that we are going to the cloth direction. and those, even some of the points that we have today, they are not very suitable for us in size. even that dobrsk porcelain factory, which is also included. e, in general, in our vision e, we would like, maybe 3-4 times the very format of the store e, to increase

in area in order to present on a large scale all the range of products that is capable of today produce e enterprises. products merchandise the first with each new product is gaining more and more popularity, the range has recently expanded significantly. well, on the eve of the imminent new year e, sales, some surprises are probably being prepared. tell us a little secret. well, i think that they will not reveal all the secrets , but nevertheless it is clear that by the new year holidays. uh, some prints. here's how they prepared last year. well, i think that not only such people are on the rise. in general, considering that winter is coming, and we will change our wardrobe a little . and the main thing will be to insulate the hands, the head, and the body somewhere, so yes, we are preparing, that is, the gloves have shifted everything. yes, yes, yes, that is, yes, yes, yes, well, i think the hint is such a place, but in winter, then soon everyone will be there. we have female skis and skates, so it

’s just for such amateurs, if you don’t participate yourself, that at least you are sick, therefore, for the fans. i think that would be just right . e me. name is uh, just this project shows that active uh let's say citizens of our countries with an active life position in support. uh, all the theses and directions of the head of state. so i think that in the winter we will also recognize them. and it's nice here a woman is walking, our jumper already wants to smile, that is, we understand that she is with us. that is, there are many of us belarusians, fashionable nations are absolutely fashionable. we are most important that fashionable quality is the number one issue for light industry. in general, number one is to preserve and increase personnel. it seems to me that we have everything else, as in any profession. uh, gotta love this stuff. yes, any business, but to become , uh, super professional. it is necessary not only to love it, it is necessary to live in it, it is necessary to be in it, it is necessary to

dissolve in it, therefore, it seems to me, through love to one’s work, and light industry, in particular. this is how we develop.