someone loses someone finds on belarus 24 tv channel. for his incredible mind and resourcefulness, he was called the leonardo da vinci of the 20th century alexander leonidovich chizhevsky at the age of 21 becomes a doctor of historical sciences. he is a professor. the path of this talented belarusian-soviet scientist was not easy to get paper in izhevsk, giving lectures to the workers of the linen factory. six months later , izhevsky appears at the publishing house, sends copies to all the largest libraries in europe and america to all famous scientists and the subject of his recreation research on the influence of solar activity on biological historical processes was not

clear to the scientific community and inspired a horror story. he's all a fan. oh well, basically nothing. well, in the same way, the obscurantist does not force the sun, but to do here and there, but it makes you do something. watch the documentary alexander chizhevsky

captivated by the sun on belarus 24 tv channel therefore , one of the first violins of the bolshoi theater will always be relevant and in demand for him. watch the weekend on belarus 24 tv channel. the story of each hero is amazing and unique. i came from the city of mumbai, which is located in western india. i came to

belarus to get a higher education. today i am a member of the belarusian dancesport federation. they came to belarus to build their lives here and do everything for the development of the country. we have guys in our studio who became champions of the republic of belarus in we have a lot of ballroom dancers from india who have already become a very good doctor and i dream of being a doctor, in short, belarus has become a second home for them, that i love belarusians. here i acquired my great happiness. my family has never been to belarus and it’s very important that they come here and see for themselves, but such a beautiful country, watch the project a look at belarus on

our tv channel. hello , on the air, the program, say, do not be silent in the studio, victoria popova and tatyana shcherbina and tatyana lukina is visiting us today, good afternoon. hello tatyana alekseevna literally. just recently at a meeting, the president said that the current situation. uh, this is a chance for our light industry. let us recall the words of the head of state on this subject. if you are in this time, like other industries, well, let's say the price. now no one is

stopping you. and you are generally monopolists, you have no real competition. that is the possibility of this difficult period. i always talk about this crisis - it's hard difficult. but this is a chance, this is an opportunity, and above all for light industry. we have all the fabrics. there is a sewing machine, there are qualified personnel and technologists and managers and seamstresses and others. we've got everything, so it's up to us how we turn around ready. our occupation producers, freed. nishi is absolutely correct. uh, let's say admonishes and tasks are set. head of state alexandra grigorievich is in the happiness of a unique time, how complex it is, so unique, that today is the most wonderful opportunity to show your e, collections, your assortment it is on the market not only of the russian federation, but if we are talking about russia, then

especially. uh, because it has changed, uh, external factors and logistics and presence have changed, in general, the perception and attitude to the belarusian products of the russian business among the russians, if earlier before if we talk about all of russia, uh, sometimes we had to prove the advantage due to quality, when the price is with us, of course, often higher than what is offered, for example, by other markets in the world and had to be convinced that yes. our price is higher, but the advantages are quality somewhere, design somewhere, some kind of working conditions this year. uh, as it has shown for almost the last six months, we are no longer convincing, but somewhere they are asking us for cooperation about entering, uh, our products and our brands on the market of the russian federation, the federal districts are ready to say a lot. i have a franchise offer. uh, so the market is open. indeed, that is why we are ready. hired,

probably, i want even more tasks. right now summing up the results of the year, almost in december, making plans for 23, defending business plans, we are reviewing the overall strategy. uh, the concert enterprise of the concern, yes, and in general. uh, the light industry of our country, uh, and we pay special attention to development. uh, exactly uh, commercial, component and promotion channel. since if earlier traditionally. it was wholesale. we staked less on branded trade on the development of our branded trade. it was dealer networks, but now the task has changed and we, uh, say for each enterprise or those projects that we are conducting on the market. e of the russian federation of kazakhstan, uh, we are looking through the prism of plans for 23 years. how many are we going to open branded stores? i would like to know right off the bat, and you

said that there is. the property of our goods, and what specific examples are there really, ranging from fabric and ending with clothing, tailoring with seams, physical and mechanical properties , abrasion resistance, yes, that is, today it is not a secret that the formula for the stability of a product is important, because today e what a sin milk even sometimes on the product when we see recommendations for hand washing, we still sometimes close our eyes, throw it into the washing machine on an easy mode, what do we have time for? yes , so somewhere can and the temperature regime. we do not always add synthetics to cotton-to-cotton synthetics. yes, it all affects the appearance and, most importantly, the time of wearing. uh, i sometimes say our lingerie and outerwear . but who is in business, what do i say? you know, sometimes also pajamas or some product that can be worn for so long with fashion can come out? here is the physics visually, they do not have any, there is no damage, there is no impact, in order to

isolate or throw it away somewhere, because this quality is generally without the belarusian light industry of clothing and footwear. e home textiles, leather goods, haberdashery. it seems to me, uh, hmm this is a brand that we have been talking about and talking about and uh, everyone already seems to have learned all this. that is, but our cosmetics. yes, that is, uh, i'm going far. glory is already going on for any of our products. uh, let's say uh direction uh production is including light industry, so today this is the trend, let's say. this is the main competitive advantage. yes. eh, well, this is probably a confirmation that russian buyers are russian businesses, and are ready to work with our manufacturers today, both directly and through business partnerships, trading and for the judgment of a contractor. many borrow our businesses. well, you

told us before recording that you were looking at how ready we were, right? right now is the time for your inspection, so let's say, no or not everyone, but you know the business models of many manual enterprises have changed precisely the structure of the e-channel in promoting their products in foreign markets, which i mean, that is, if earlier, as i said, we relied on wholesale apologies for dealer links. there are leaders who have specifically determined for themselves this year whether the strategy for the development of their company network and their trading houses located there, or to develop it, lies nearby in the coming years. uh, their distribution channels. it is very important. why because we are first transparent business we we see and feel the market conditions, we influence the price, but we keep the marginal income in our pocket. they give. uh, somewhere not yet opaque business, and uh, plus what i want to note. what pleases us for a long time, we went to this, let's say. well, probably like 3 years, when we have

a conceptual strategic self of all our leaders, large and small, especially enterprises that do not have enough financial margin to independently enter foreign markets. e, called for such cooperation not only technological, but also commercial and finally. i do not know what happened under the influence of external internal factors this year, we really see such a consolidation of the efforts of our e-enterprises. e, to enter the market through the platforms of the united brands, for example, e. our company is svitanok, everyone knows it very well. this is a fairly large business by our belarusian standards. uh, he has developed 72 branded stores within the country and somehow to foreign markets. uh, leadership management. eh, they somehow very timidly tried to come out with their own brand. we must too the russian federation, uh, this year, we can not but mention. so what? enterprise four

stores have already opened for the third quarter. here in smolensk in moscow, yes, and moreover , on this site, which is represented by 300-400 squares. each site presents the products of not only svetanka, but also the products of polesie, the products of kalinka, the products of the brest hosiery factory, and the products of galantate. we see that we have already outlined in a similar format to move further on the market of the russian federation on the market of kazakhstan, that is, i am pleased that er here is the message that i tried er the leader. and in general, uh, business, especially the state. i say that we need to be enlarged and not only by assets, but most importantly by competencies. yes, what than we will be more friendly in a consolidated way, after all, we do not compete with each other. we compete with the outside world, we are talking about such a belarusian trading house in fact. well, you know, these are different projects. we have e on knitwear, i would say linen top with linking. eh, let's just say. and in addition, some matrices,

textile and haberdashery products here anchor, let's say the project holder is a light fixture, a textile theme. thank you, he picked up russian business together with us, supported us. eh, we met. we quite by chance, through our belarusian women's union of women of the russian federation, and when there were such mutual business and got acquainted with the women of russia who were generally engaged and are engaged in the construction industry , but after visiting minsk several times, naturally in the evening, what do women go shopping, yes and we are russian colleagues. uh, brought to our stores. and generally speaking, in fact, women dressed in milan in paris, that is, there are quite high-level ones. uh, people are women who understand fashion and trends and quality, and when we visited a number of our enterprises and the same lemongrass. and here are the elem coats and the capitals of the bar. things

orsha kalinka and other types of products uh, they tried belarusian cosmetics. and when we threw this idea. why let's try such a joint market, they supported and we literally opened in december on december 9 in the moscow region. the first one is like this. yeah, uh eat a little we will show the video that our colleagues shot to our viewers. e about how it looks like in the bella market yes, this is khimki yes? or something is kimkakh there is a large sleeping area, a shopping center. here we are open. uh, literally a 350 square object. its patented. now they have given documents to patent it in this, uh, multi-belarusian style, where there is our dishes and our home textiles or cosmetics and children's clothing and hygiene items, and uh, in principle, we are planning. eh, next year. that's literally in the first quarter to open in

moscow we already have confirmation of the same store in stavropol. that is, in principle, to move around the federal district of russia in this format, plus a team is working in parallel to open an online store, where all these items will be sold , sold via the internet, it will be in russia, it will be in russia, the project is aimed at the russian federation here in such a mixed format, but you correctly noted. we don't stand still. we also have other project formats. why not develop? uh, such a belarusian concept of a store where, uh, again, the assortment will be presented. everything for the house, starting from the kitchen. bedrooms such concepts are not, in principle, in the world and they are not unique, but as we said above today, indeed, a unique opportunity to show oneself from the best side, and there is something to show, so we, again, turned, developing this concept to the origins . that is, what is our uniqueness belaru. this is lyon, that is, goods

with flax plus. the same crockery is unique, radoshkovichskaya, where clay and the model range can absolutely compete in design with the leading e-designers of the world. therefore, such a concept was born, it was already laid. uh, let's say the idea has been worked out, the assortment matrix now goes directly to it. uh, the production of otshiv will take place during the new year holidays. we are there, too, in general, we will invite everyone. here's to the opening of this version of the view. when we were with you, well, a year ago, we met and talked about the fact that entering the russian market is also not easy, but now you have obvious successes, which was such a turning point. yes, you correctly noted that you should enter on your own or decide to come to work on the russian market. especially in the format of its retail network. it was always not easy, and especially in terms of effective business introduction, that is, we saw very

tough competition, i'm not afraid of this word. these are expensive rental rates. e stores. this is such, let's say, such not always an open interest from the outside. e partners, or when you come, offer your business models or want to rent somewhere from russian colleagues, for example, or the russian population. and now everything has changed and, uh, really the situation. she, and she herself pushed the table to more decisive , let's say, steps and decisive actions. if somewhere it was doubtful, or somewhere we, er, doubted, we must not, we can be or not be. now even those leaders who doubt. i say there is no doubt. and even er, having opened a trading house there, for example, this year in ivanovo. uh, convolt opened in in novosibirsk, our representatives are now working on the sale of products to the magotek will, the orshansk nu plant are working on the market and there we have a showroom in

orenburg, we tried to work it out. let 's go further with these questions. uh, as they say , to refine, kazakhstan this year pleases us well, tajikistan even has the uzbek market for some products. it would seem the same magothex, it shows growth. uh, so, well, it must have been a coincidence. uh, the external environment is quite aggressive. yes, as we can see, starting there from direct sanctions to some sectors of the economy, like us, are not affected by direct ones, but nevertheless, their influence is also not unconditional. there are also logistics that have changed. hmm, these promises or those tasks that are set annually, uh, and the head of state constantly says, the guys say it is necessary to deal with exports, otherwise, for the country's economy to work differently. the situation itself cannot be this year. here, she just pushed us to these actions. and even something else, that is, someone doubts, or we have such, you know. very, how

it is said that those who love to calculate their risks and minimize them, but there is a risk of one or another management decision. uh, this year, we all help those risks. they are , of course, in any business there are. but if now u evaluate, like this uh, yes or no, then rather, yes and be sure to try and we have happiness, some enterprises have long been present also by someone. yes. eh, dear, belwest, that is. e, brand is a strong business, e which has its own competitive advantages. and you understand that sweetheart has historical good roots, starting and customer loyalty has already been won over a decade. yes, and competitors, who are pretty conditionally, but yes, there are competitors, but quality and other factors. they are not the same, so they boldly entered the market for a long time and, in principle, their branded network has been more than 20-30 years old. uh, the same cont and a unique product and sy.

special design special yes, and the price of the question, if a similar product came from the european market. today, of course, e conte has a price advantage, so they have also developed their brand network. same belvest brand, because genuine shoes are quality shoes. what is sour cream? this is lingerie. here you understand, it’s very difficult misha, yes, that is, turkey uzbekistan kyrgyzstan china uh, all these gray schemes for importing gardeners closed the cherkizovsky market well there. that is, moreover, the scale of the business is quite large and, uh, always the director. yes, uh, and the team calculated these risks, which i spoke about, whether mine would be effective. is it necessary to bet on your own and they still thought, probably, that it's so good, but in general, everything is possible. it was all right. yes, there were wholesalers, firstly, i must say that, probably, this was the period of the pandemic, i want to note that period when we even

understood that the wholesale link was somehow dying. yes, that is, if earlier many large enterprises had a sufficient number and even dozens, probably, of auto links, which, well, as you say, the usual system worked, a wholesaler from one region or another came to be completed, including, for example, products of a pig or other enterprise and the enterprise it was so convenient when it came the pandemic cut off some interconnections somewhere, some kind of logistics cut off, the market shrank. and then, from the twentieth year, the enterprise, of course, already had e to think about. eh, the future development strategy of the five-year ten-year one should be built a little differently and plan their activities in a different way. and here he played, like the twenty- first year. we all thought, oh what a year, we are now recovering from the twentieth under this pandemic. now there is a little air here and then already, but here, please, 22 more, how they say, abruptly with other riddles, er, economic ones as well. therefore, that's all.

well, in my opinion, for the industry. this was such a motivational uh impetus for uh even more, as they say hmm intensive work, it was not, let’s say , rosy upon entering the market, and we, maybe in april, it was difficult for us to assess the situation, how it would be in the future develop. still, we must admit that the ukrainian market of the european union, although it occupied about 23% in the concern, is not so much it would seem, but it was enough marginal it was convenient, it was on such a more or less stable connection and replaced it with a less marginal one, but again important and so we understand that the future will still not be connected with these markets. let's break through for a while. i will discuss the chances after the break, i remind you, we have a telegram channel. say do not be silent, subscribe ask questions and suggest guests we are in touch. on the air

say it again, don't be silent. and today the chairman of the concern, the white lekprom, tatyana lugina, is visiting us, and we will ask about the sanctions after all they as they said in your department, i can’t say that they didn’t have an effect. although direct sanctions, of course, were not imposed on the industry, there are large, uh, european companies, uh, which, in principle, uh by default, but uh, stopped working with us like that. although there were no direct sanctions , but nevertheless, as by default, it means, yes, that is, everything is as it were, yes, that is, they just pretended that while we stop shipping orders, some activity and simply reset your orders. it's clear that it made us uh, to reorient very clearly at this moment our vector reoriented and the government the head of state clearly said that there is no panic and all the work we have the time

of opportunity and by the end of the year we really are. we see that this is a unique time and the markets are open, let them change, but they are still open at the girl's question. there may be a task for you, but here we are. here recently, that here fabrics went fabrics. we have good fabrics, but the color is not bright. in the daytime with fire, there is no export by export, but by production. how do we go about production these sanctions affected, because some components for production. and we understand that in the end it goes. uh, let's say there are 72 enterprises, 70 54 such industrial ones. e, enterprises that directly produce e products. um, well, there are 2,000 of them in the country. yes, there are a lot of small medium-sized businesses that built their own, say , assortment matrix using imported fabrics. i think that many were busy in turkey, many were taken from maybe

all the same warehouses. eh lodzie, maybe looking. how under what niche are they and how uh? in what style they worked? and it's possible, of course, not possible for a while. i am convinced that when this logistics changed, we naturally built it. yes, of course, goods went from turkey. yes, already through e, another elongated supply chain and with the european union, we have either lengthened, or somehow changed somewhere, of course, this has affected somewhere, maybe even to a lesser extent, they are the light industry of the concern, it is our enterprises, because we had, of course , logistical difficulties and changes in supply chains and other suppliers. by many positions. we found, but in general, uh, anyway, i can’t say that we somehow felt so fundamentally, but in private business. i think yes, these are the connections that have been built unconditionally for a while. uh, there were absolutely shifts. here

is the supply it could be. uh, you have repeatedly mentioned the word quality. belarusian product is a quality product, and i would love to wear the same products of our company. convol, lemongrass line in particular. yes, how do we advertised by the deputy general director? uh, yegor makarevich, so i went to the lemongrass store, and everything is fine. and uh, the store has a beautiful assortment. gorgeous, but the height, uh, for which 168 is sewn is minimal, and you are not only 162. well, such cases, we have already discussed this exactly, like 162 is the same as 182, yes, it can be both high and how something traditional. he will tell you about this story, what to ask. i, as a designer of the former uh, in uh, according to the first education, it was always somehow a classic school designing planning was like

at least 2-3 growths earlier. yes, under the soviet union, i also started my first de. and we always designed and produced at least two, or even three heights, and then somehow everyone reoriented to these western ones. uh, approaches when products are yes of the same height. uh, private business, especially picked up this idea later. eh, i see so many have moved on the sly. what why? how do you say costs? bring it if you don't understand, how tall is it, that is, do not increase the matrix. uh, production by 170, basically, or 152 164, probably use growth and extremely e, produce e, in order to minimize the risks of this, i think, and we came to this by discussing reasoning. well, there are such appeals. what you need anyway, privately near the cash register, in the magazine, if you like some kind of e, the suit is made for women. eh, let's

say either with such growth. smaller or taller, uh, in large quantities, maybe it makes no sense to manufacture it there. but the fact that he should be the matrix is ​​unambiguous. you are her absolutely right. e, we emphasized once again, the belief that e people are different, of course, most of the standard ones, but there are different ones and it is correct. what was noted, if i want and am ready to buy lemongrass at that price, let's say not very cheap, then why? i can't buy it like that, so it's probably a testament. by the way we have it. i think that we will fix it from january 1 and there will be an opportunity for them to achieve such growth, to get closer to this, and there are other recommendations there. but you say that you leave wishes there at the checkout. that is, if we have the opportunity, and then turn to enterprise and means precisely the history of lemongrass, the convoy and the design of the center, which is , again, supported. it was organized by the government, it seems to me, a unique

enterprise in that there is a mini-laboratory with its own. uh, technologically equipped with a unique technological mini-shop is the production site. eh, it is located in novogrudok bill creda, which, as a subcontractor, is already producing more mass. although, there are still minimal parties. well, by the standards of worsted - it is still considered the minimum batch. if to compare worsted, for example, emu kalinka or other enterprises that sew women's clothing. who has these minimum parties for this? here, uh, on the site, the design of the center is absolutely. we can by order, if someone liked it, like a woman or even a man there is some kind of model, but there are specific, as it were , such features that need to be indicated, we can and can and should. i think it is to send off at the design center. here are the moments of the product. you are talking about merch first. maybe you will tell us, after all, just like these shopping centers began to open far

beyond the borders of belarus and the store. we saw stepped somewhere. such a country tell me the first, probably, it will be e wrong if i do not designate and in preparation, e for this project. eh, well, probably, thanks to him and this work of the team that was the pool of the first and this concern. um, in general, we have learned a lot. i don't know how we have them. they probably looked more at what was going on in the light industry in general to the fact that working with this team, uh, specialists. uh, their kind of profile, which went deep and, uh, prompted, and we are together. here is what was implemented. eh, she also gave us a lot of experience. and maybe, uh, about project activities, about project work. and project management in general. well, we are, at least in today's business. eh, everything, we hear more and more often, but we have never plunged into it so deeply, and thanks

to the project on the first one. we entered directly. in the first, you can say your project. uh, the concern implemented it and realized that indeed, here is a project for such activity. not only is she interesting, she gives out real. uh, some products that , uh, are unique in their own way. and after the first one, we went to this project there, vdnkh, to the house. this e white market is some kind of bible, yes, like, well, it seems to me, clearly with a reference point. this is what, there is interest in this, branded trade mono development. yes, not everyone develops, but it is very difficult to enter foreign markets mono. how does he speak to the president? what? i'm kidding. i think it rains money for me. for this, the type must have opened in moscow is such a store. well opened on the base. you vdnkh, we also opened a point of the first, where, uh, in the same concept, an object was opened where similar products are sold, and our sellers are in the same strength. we wanted to

show uh. no, the winter range. now everyone can warm up, but when you conceived this project, when you started this project, you assumed that it could become successful, make a profit, firstly, that it should become successful. we didn't just assume we couldn't afford so that it would be unsuccessful. we understood that this is not just a project, it is a project that carries the image of the country precisely from a person whom we all madly respect, we didn’t have much experience, so we did it internally. they tried, as it were , to take into account all the little things and nuances so that the products were available. yes , so that it was, after all, you can go in different concepts. yes, it was possible to do it, yes, to the luxury zone, after all, too. we reasoned to go to the luxury zone to make some kind of sweater out of cashmere, for example, for $ 150. uh, do some kind of label and say, this is a class, this is an

image, well, a huge number of people. it will be easy. here, and we initially had that it was support and appreciation of love. eh, respect. eh, and, in principle, some kind of cohesion of the population of the country through these symbols, some corporate elements. after all, these are still elements of the culture of our country. i already call them that when you want and uh it’s nice for you to wear things, at least a little bit connected with the head of state such a word, what are you talking about quality, it was still important that it be verbatim. yes available. yes, it means, and it turns out, you know, as if remembered by her husband. if we want, yes, we can, if we want, probably mentally we are like that. we ourselves understand, even in the management system, when everything is loyal, when everything is fine, when everything seems to be the same in the country. so when everything is good, everything seems to be fine. yes, today they

relax a little, when reality changes. people are shaking a little, someone is leaving the comfort zone, someone does not want to leave it and it has to be taken there. e someone blames that ah-ah-ah everything around is not so. and what is it , uh, my friend's life has changed. and i want the same thing for that life. today, even literally, we discussed that thanks only to this gift of foresight and skillful leadership, somewhere. here, indeed. here's one like that somewhere paternally somewhere through uh, such administrative ones are enough. well, let's say tough meetings, we have the country that we have, i am absolutely convinced of this, even in small teams we see loyalty, it's good, but we have a country when which they do not fall. uh, how do they say good from above? we have to work very hard. for this, of course, there must be iron discipline, and these management styles, which are now being discussed there, are so beautiful

in order to manage in a different way mentally. we are not ready for this, we communicate with a huge number of people, so you can be trusted? i understand your pain, but today we just discussed with tatyana what is unlikely to be, as it was, yes, unfortunately, it will be, but we will build. how is it better for us. uh, the prime minister very often uses such a word turbulent world everything in this global sense and we understand, uh, absolutely understand that it will not be the same as it was. we understand. that's probably. today, too, when i was preparing for the broadcast. e, probably, the first year when you celebrate the new year and, er, you understand that it will not be easier further, that is, it will be even more difficult further, discussing the strategy of the industry, in general, staying on the market of our place. you understand the competition that you will survive, only stubborn deep, immersed in your own problems, for some it is small, for someone it is wider, for someone it is a whole country and only consolidated by hard work. e.

here. perhaps we can survive. i am not saying to win some other chapters there, but it is desirable to increase if it survives. this is certainly what we will strive for. sometimes you know how we start to argue that the private state is effectively inefficient. is it necessary to state yes it is necessary to state? yes, it may not always be as effective and maybe there are not managers there, not as risky as we would like, but it's still state assets. we understand that they are. how to manage them, they are more manageable and predictable. and we can somehow plan further our life of the country and manage it. yes, i understand what you are talking about, they may have a different speed. yes, but more unstable, yes, because a private business and a predictable task is set and it is necessary to lower the management decision and when the construction system is manageable. you can maneuver among. here are these global challenges in this. it seems to me that our strength is precisely

at the moment i am political here of all these games. but you have repeatedly said that it is necessary to create a multi-brand store of the concern. this year there was a reboot of the stolitsa shopping center. you are satisfied with the result. that's how you imagined your initiative in approximately this format. you know, uh, thanks to this initiative, it was generally implemented thanks to, probably, that's clearly and understanding on kaleva, anna kochanova. there should be something for the center, because there were a lot of skeptics need not need. this underground shopping center has already lived itself. we have a shopping center, uh, which is more, let's say, loyal among the population. eh, there's a task. here's what it's about. we told her the task above, which we began to implement and conceptually fulfill unconditionally. we happily picked it up, because the conditions that the minsk executive committee proposed. e, they are quite interesting in terms of business, and the fact that they gathered us

there at one point made such a mecca e, belarusian not only likhprom, but klepprom and the food industry. eh, and this is actually, great, and plus, again, played or external conditions, when everyone clearly understands this point and visitors come to this point. our guests from the russian federation can not only find belarusian goods there, because today even in these shopping centers where there are more imports than belarusian very often. eh, there are complaints. and where is it to go in minsk or in belarus to buy belarusian goods, so today it has become very easy, go to the capital, everything is belarusian there, and it's great. periodically. to me i'm interested in talking to sellers. i say, well, this week who did you have, that is, i wonder who is russian, the russians came there to buy a lot of foreigners, belarusian handbrakes, some of these towels from the belarusian celta are great. that is, it says that everything is fine with us. people come, we communicate, and

he buys. there's actually leon, it just seems to me. russian buyers there, too, in the forefront, the shopping center has become very lively. thank you that the head of state found the time and visited. uh, in the month of august this mall is uh. well, he believed it went down unconditionally when he said it. you do n't pay me anything. we breathed in, and he made the heart beat and the heart still beats. uh, and uh, in principle, everyone has a lease under those conditions, and because, as it happens, uh, there, there are other companies who wanted to go there , when in june or when they passed there quite quickly. and when we invited natalya ivana says, let's all all of all and we touted. come on, you let's. e, everyone, no matter how they did not believe, what is there to do? and someone walks there, and then, when this heart began to beat, as i already say, the story went on, the project was launched and people looked at what was really. e. there

is life there and the notorious cultural program. belarusian caution, which we are taking risks let's sit down and see, if anything, we too let's take a short break now, after a short pause , we will return to this studio again, for now subscribe to our telegram channel, and look for all our releases on the youtube channel, belarus is one. in our project, we will show you unique personalities, in general, i am a person who, even without being attuned to intuition. that is, i'm still more artists, of course, i do not understand. where does it come from? i can't even put my idea down on paper. they just

flies off from somewhere above me, and do not break stereotypes with an example from my own experience, walking around the fabric store. i caught my eye, a certain fabric, which was, perhaps, an impetus. i realized that this is my bag. and he appeared in that incarnation. it seems to me that at the end of this stage of the incompleteness of my father’s life, watch the program to break the stereotypes on the belarus 24 tv channel. children often skip meals at school. usually i eat something based on eggs, scrambled eggs, i really like porridge, then you can make pancakes, and i will make sauce about

this and not only belarusian athletes tell. has it ever counted how much sports? you commented. and you know, i won’t tell you the exact number, but i have a suspicion that it’s sports. well, somewhere around 20, probably gathered. how are you promising future olympic champions, watch the culinary project of the champion’s breakfast on tv channel belarus 24. on the air again, say, don’t be silent, and the chairman of the concern bellektprom tatyana lukina is visiting us in brest in july the first festival of fashion and style of onion was held traditional is not for me to decide. uh, this the idea, uh, and the wonderful idea, uh, belongs to the

governor of the brest region, shuleyka yury vitolyevich. you admitted that you accepted this idea directly with absolute joy. you know, in the previous period, probably for a year, we thought to make the festival on, but then the pandemic came and some other elements. we didn't make it. here is some kind of large-scale thing, although they also wanted to be outdoors in nature, but here it comes. uh, a similar idea, only in brest a sawn-off shotgun. anyway, this is such a center of attraction, let's say for fashionistas, because the concentration of private companies and the history of let's say ten years there are several decades of development of the brest light industry business. she of course me. it can not fail to affect brest companies both spinska and tracking. and in principle, respect, and tremendous respect worthy of those businesses, therefore, when such an idea came up , in my opinion, in the spring, i absolutely supported the city’s summer holiday and see and show

movement towards it. it was interesting, as the townspeople were guests. oh, and by the manufacturer. after all. i saw those eyes the same designers in the company. yes, and the founders, how they also want to show yes, when the models are walking, when, say, hundreds of people are sitting, uh, watching applauding, when all this is welcomed with a bang, and for a minute. this action was 6 hours, that is, fashion shows non-stop for 6 hours on the street, when it really is both wind and music and such a free atmosphere and right there, er, the city walks, that is. this, well, it seems to me, is a spectacle worthy of respect and passed at the highest level and certainly. i think as a result of uh, it will become a tradition. er, because, well, it can't be one-time. why i was pleased, although about brest firms. i

know a lot and i know there specialists of many levels, but let's say that i was pleasantly surprised and once again i was pleased how to rank e companies by style. eh, in terms of directions, it turns out that we have companies that are engaged in purely children's fashion and, moreover, quite fashionable can absolutely compete with any european teenage companies. after all. it's very difficult. uh, actually the category of children teenagers from 13 to 17 years old, to please him in color, in tone, in color according to this. this is constructive. we should also think about it, there really are firms in brest that specialize in this age niche, and that's great. there is a fashion such a dot close to such a high fashion such exquisite models of evening dresses. really. e, watching and participating here

in this event. well, such pride once again, covering that light industry. she is american. i mean in minsk you so tell delicious that i needed wanted. it's actually great there. there 's something great in minsk because the beauty school is sleeping for now. unfortunately from beauty school. just the other day we met with bazhenoy. she uh. in general, there are many ideas, and the director of the national school is in the position itself. it is not so long ago, it is clear uh, in order to start something to initiate or some ideas come, it takes time. i myself know, here in the position of the first year. you still generally understand where like this construct? and then more confidence begins. there is some support. there is an acquaintance, there are already, uh, some managerial decisions, therefore, they spoke with her . we and she understand that fashion week is gone. and that we need to replace something and do some kind of initiative projects within the framework. eh, minsk is, in principle, not bad with us.

let's say. although they have passed in the format that we are now talking about. here is the festival this year. eventually. you also know about him, who traveled all over the country, yes, and within the framework. as a result, uh, this festival, well more industrial collections were demonstrated with each populated area. although i want to say that every exit and every locality, any collection was received with a bang, that is , these points of location for these sports promotion activities are so thought out. e, or pp minskers, who traveled to this festival five hours away from minsk. as a result, she herself went there, but to several points . and indeed, this atmosphere when a small point. and most importantly, because here it may even be not so much what we carry. and it is important that we, as it were, come to small, populated areas, lure the population there, these burning eyes of people when they see professionals on stage. let the

artists come out. uh, with the national there republican level to them at the point of free outdoor area for the summer. that is, everyone is resting. that is, this is movingly salty. you know, like mini dojins, only in a different direction. a plus. there's sports here. here is the fashion. uh, the same concerts, these are people, of course, in the same place, but they perceive it with eyes wide from the roofs, speaking were in st. petersburg recently yes. first time. it was an event, let's say, also with such a freak. eh, the projection for the future was precisely the idea to gather representatives of the country's light industry, this is in the face of the hand. the leaders of the association also spoke, as a rule, from all countries, uh, about the prospect, in general, what is happening with the current situation and the prospects, where we will move and a special place within the framework of this forum. let's say the courage of fashion, yes, the commonwealth of fashion had several work

sites, there was more such a practical business platform, where we gathered, and we discussed. and, by the way, many statistical things were interesting and useful, for example, to understand, i took part there. i was wondering how worse the figure is for the current period of uzbekistan tajikistan armenia georgia, that is, we all spoke about the current situation in the industry. uh, there were platforms and there were round tables, where there already was, of course there was a fashion. the designers were already there. they were already there. uh, project curators. eh, it all ended . hmm, the action was also a chic fashion show. uh, our country also had a chic collection fashion will change, she was not such an industrial design. let's say that she was associated with fashion, even according to reviews, then, uh, everyone highly appreciated it, both in terms of the concept itself and in manufacturing, that everything was done soundly. uh, baranovichi, in short, paper fabrics were used, but they are

coloristic there. hmm, let's say they were decorated like this, uh, certain colors. well, that is, everything, uh, was great, but the idea itself or how can we say that what cannot but rejoice, that, uh, in principle, this is all the world. yes, even the economy is already the economy, but they still come back, that it is necessary to develop light industry, it is necessary to develop a fashion model business, it is necessary to develop individual solutions, so as not to go into this market because we have a lot, uh, people and young people, especially it seems to me, who, through clothes, want to emphasize their vision rings. about your style, individuality, why today we have even in belarus we celebrate, a growth and popularity. here are these u mini u, designer ateliers and enterprises, and these trendy parks are fashionable. yes, we see today, when we say, a designer who has one or two seamstresses or,

through e, marketplaces or through e, the same instagram or other sites sell their mini-collections there and with normal income. why because the fashion has gone and the trend is for individuality? um, interesting, they are very expensive. or rather, not very cheap, that is, the average price, but it's tasty, it's strong. this e is unique in its kind, because there is e, not many people succeed, that after all, here we are talking about the fact that from we have to leave marketa, but you know there will be this and that, and certainly we will not leave marketa so quickly, because after all there are a lot of people and a population. there is growth, and today there is a different category of someone, you know, i have, uh, one of uh, sons. eh, k. if the older one pays a lot of attention to the power of fashion, and what he is wearing, then the younger one, who is 16 , says to him, my mother generally has a black

minimal minimal style. that is, for now, at least at that age. i don’t know, maybe it will change in the future, that is, he won’t chasing some trend parks or he doesn’t need some versace in the latest collection or even the same elemma there, maybe he will outgrow it, that’s why there is a population of both this and that and from the mass market. i don't think we 're leaving, but you talk about it. you know , it seemed to me that this is a similar scheme, as you once said, belarusians need to unite under one roof with our brand, and different commonwealth countries also unite in front of the face. here is the call today. and at least go towards each other. well, what was said in it. this is, again, the first one. this form why yes the first form? why, in my opinion, it arose and the light industry format left, because in today's world. uh, especially the current period e kovita is like that. we already forgot about it and thought that we were so scared, it turns out, no, the current period and format.

here is the geopolitical situation, what is being done here near our country and certainly. we, perhaps, do not even know everything made me think and think and definitely in this eat. uh, significance, because light industry is also the security of the country of a kind. yes, food security for sure. this is the number one important thing for a person, but safety. eh, again, in some way. uh, clothing hygiene. these are also safe countries. we have such a microclimate that we have to put on shoes. we must dress. we are not in africa, no money, one t-shirt, we will not go instantly. used to that we love uh, beautiful. on convenient. we always give ourselves an account that the light industry of the country, it actually an important industry, but employing a large number of people of the order of 70,000 in the country, is generally employed. e in the light industry subsection work, but in the economy. yes, we pay taxes. there is also

. eh, that's a pretty big amount. eh, but nevertheless, such industries, maybe not leading, not so significant, but we have always been dismantled within the framework of these communities by pride. so i can say how light industry is in our country. well, if they don’t cherish, er, well, they don’t love either, but nevertheless, how much yes they attach importance to this the confirmation. here. uh, this modernization, which has been carried out in the industry over the past 10-15 years and so much money has been invested, is actually in the textile industry and in the leather of diamond wine and the attention is where. here we are sometimes surprised, and not everyone understands that the president or members of the government? uh, they go to the enterprise of the same light industry, and now they figure out what is there with the skins, what is there with the flax? what's on the worsted? yes, like from our side. eh, brothers, let's say russian

colleagues. they were always surprised and somewhere we they were jealous, because, uh, i generally have a lot of very acquaintances in private business in the russian federation, and every time i visit such a visit or such a big one, uh, they call for some kind of informational occasion and say, well, your president is well done well, you are there here we went and figured it out. that's where the discipline keeps, that the skin, whether it grows, we were proud of it, we valued it. we understood our industry. you, as they say, developed not just survived, got divorced thanks to, including such support, and somewhere there may be some tasks e setting tasks that were required to be fulfilled, therefore, it is pleasing that now all countries of the commonwealth of e have somehow begun to understand that this industry is also needed. and that this industry is important and wonderful, that they are sailing from bangladesh may have lost a large country because of jeans, so jeans must be sewn and sew well at home. thank you very much for this meeting tatyana alekseevna, we

did not have time to answer half of the questions, as usual, you had a task . i just go very deep. by the way, girls are just girls. yes, what to talk about, yes, and tatyana shcherbina and who hit, especially today we say goodbye, goodbye. goodbye. and now tatyana lugina is speaking, dear viewers, of course, the light industry enterprises of the republic of belarus did not remain. uh, let's say aside from the upcoming holidays, of course. each enterprise has its own piggy banks with its assortment matrix on the shelves of our brand stores and not only some surprises. this is an assortment related to prints, new year's fun entertainment, as well as bonus discounts and gifts on new year's eve and christmas therefore let me invite you all to our country's trading facilities to sincerely congratulate you on the upcoming new year's eve

. they can play not only with muscles, but also with their heads .

arshavin arshavin absolutely right ilya well, what are we playing? which of these athletes is belarusian? it seems to me on the left, watch the intellectually entertaining show heading on belarus 24 tv channel. uranishny forest makes its way, the sun is quiet, so breathless, at least not to dismiss this court that trunk is big.

noon news live on belarus 1 studios vladislav bundare hello, and here's what we'll talk about next, changing the threat of calls along the contour of belarus and checking the response inside the country, the president receives reports from the military and the power bloc for kisses