the chamber of commerce and industry has already been under construction, in fact, more than 10 years. and uh, the specialists of the enterprise, they provide us with all kinds of support. uh, consulting, first of all, everything that concerns our foreign trade operations. this and registration of export shipments - we have quite large purchases for imports, any non-standard emergency situations. i want to say that the company always decides the maximum promptly. and we understand that today the time, uh, requires uh, prompt decisions require non-standard solutions, and we find a common language with experts. when signing international agreements, it is always recommended that enterprises include a clause regarding the consideration of the subject of the dispute, if, of course, the need for an international arbitration court was established in 1994, and 6 years ago it received

observer status at the commission. it is by international trade law. and what is gratifying is the analysis of the five cases considered by the arbitration court that the cpt has now entered in the database of this commission. as an example, best practices. so the business can count on the objectivity of the study of all controversial issues. over the past 3 years, we have held over 1,000 court hearings. it's not 1,000 cases. it's just more than 1,000 court sessions via videoconferencing. when we didn't have to see the defendant's representatives here in the city of minsk, he could easily be in france, england and germany, russia, and we handled disputes very well, because i say so , you see , our huge courtroom. if i have a representative of the country sitting on this edge of the table, and i am on the other side of the table, then i don’t see his eyes, and i don’t understand, sorry for the incorrectness. what does he really want to convey to me? and when i see his face, full-fledged his eyes

on the screen, i generally understand what he wants. and what can we do in this situation ? belarusian goods such certificates are issued today by the chamber more than 130 countries of the world. a lot of work is being done and the indication of expert services. we do a lot of work on the examination of the goods, this is the completeness of the goods. and this is the quality of the goods. eh, we have an enterprise , either an exporter or a consumer of products , as a third party that takes on certain obligatory things for us . sometimes it needs to be put on the balance sheet, not always. it is exceptionally new

equipment. including. which cars are used . it is still in excellent condition that can work. it still needs to be evaluated. for this, there are our specialists who can assess the market value. e, evaluate this equipment so that the company can declare it and maintain it as an investment product. first year on the market and valuation independent opinion has been and remains an important activity. there is a lot of competition here, but a team of professionals has occupied its niche, its share in market almost 12.5% ​​of the plateau the oldest and one of the leading expert and appraisal organizations in belarus a network in all regions and dozens of districts of more than 80 highly qualified certified appraisers in just 3 years in the treasury of more than 203,000 opinions on property valuation. we've proven ourselves to be very

serious and, uh, we've made significant progress. and so, in particular, if, ah, in the last century, our main focus was on valuation, but it was on movable property, on machines, on equipment, on some personal property, ah, or basic funds of enterprises, otherwise over the past 20 years we have made very significant progress in the valuation of real estate in the valuation of intellectual property at the moment, the regional unitary enterprises of the chamber of commerce and industry can evaluate absolutely all objects of civil rights for any subjects, in general, what is an assessment is an understanding of this business today in the market of competition or not competition, so here are our specialist members, as the belarusian chamber of commerce and industry, such an association of valuation organizations are ready to promote

belarusian chamber of commerce and industry constantly supports our national brands. including, protecting the intellectual property of belarusian enterprises, after all , wireless protection on hand-held products, as well as without timely registration of trademarks in export countries, to win competition. it is impossible to gain an advantage only due to price indicators, and all these issues have been dealt with by the wellpatent in service throughout the entire history of our company's existence. over 500 patent applications filed. most of them have received legal protection in the form of patents, patents for inventions, patents for utility models, patents for industrial designs. but not only inventors turn to us, we are addressed to a greater extent by those business entities

who want to protect their developments in the form of means of individualization. these are primarily trademarks and service marks. now nailed the patent service is an online and free consultation center on issues of protection and protection of intellectual property objects. on the whole, the chamber of commerce and industry is a department and a separate enterprise that operates strictly according to its own schemes. but at the same time , someone working on legal support constantly intersects. some people work at exhibitions, some people work on product certification. these are the same companies. er, and that's just the whole vision of one circuit. e from product certification when delivered on. we take these products to the exhibition, then we draw up contracts, we perform actions, and when delivery of products occurs force majeure , sometimes. unfortunately, or

the arbitration court is necessary for our company to protect its interests, so this is exclusively team work and all services. i would say they complement each other. having passed such a thorny path together with manufacturers to buyers of the best goods, who know how to sell a lot and consistently conquer new markets and sometimes, despite many factors, they sometimes agree to encourage well-deserved awards. nineties first winners and start with three nominations. true, then only members of beppe could be participants in the competition, now for this right. all belarusian exporters are fighting, the positive foreign trade balance of belarus has been their merit for several years now, but over time, the number of nominations has also grown. after all, how can you compare the food industry and metallurgists , it companies and woodworking giants of the industry and entrepreneurs, if each of them

has enough competitors in their segment. our competition is not the largest entrepreneur, and the whitest entrepreneur. there is not only what we always say, it is a competition based on official statistics. yes, only digits and digits are used there, and no one. i like this one, but this one does not like it does not work. if the company has higher numbers, the higher it will win, but the numbers refer not only to the volume of exports, so the competition is not the largest, but the best one is there. uh, such an indicator is simply an export coefficient, that is, someone can rush up and bypass small enterprises and it’s enough regular such situations encountered small businesses enter the monster, but it could. uh, it’s better to break into the market faster,

this is the strategy for the export of belarusian enterprises on all continents and build it correctly under be sure to guide and defend the rightness in these difficult ups and downs, a reliable partnership is always valuable, and for 7 decades this mission in the hands of the belarusian chamber of commerce and industry, 70 years, of course, is a solid anniversary, but this is just a date after which you want put an ellipsis and this means a lot of work is still ahead. after all, plans are being drawn up, business ideas are being accepted applications for a competition for obtaining patents, litigation and legal disputes do not subside, someone comes for an assessment, and someone learns the intricacies of business education. and the squirrel pp also dreams of building his own house in minsk, a house for business, where everything is under one roof with meeting rooms and a place for the exposition of belarusian goods. well , if you have dreams and goals, then you need to move on from your leafy 70 saturated and

active cells. the problem of a young specialist, he comes to the organization and they tell him, bring it, go to do not interfere, but the best option is when they immediately form us. it seems to me that the chamber is an organization that you immediately get to amzu. this is, of course, a very important element in both professional and personal development. we have such a team spirit, we support each other. and even if somewhere some new topics of direction. and now we are very grateful specialists of the chamber of our central office. as we call, they take too the participation of our lectures in sharing their practical experience with the team strength, interesting work, wonderful colleagues and the most important opportunities to use when you are proud of your country. you know what you're doing is done in belarus well, considering that the chambers

have existed for several centuries, i. i will say that this is a very short period of time and everything is ahead. intellectuals once the members of one of the teams answered absolutely correctly all the questions, but the tower still fell. shrovetide will natasha be so insistent now mikhail clearly answers mikhail will show their best qualities. i am sure that this

word is spelled incorrectly. the word birthday comes from the word name day formed with the suffix nickname this time. i believe that yes, as the molecules of a substance pass into a solid state of aggregation , they attract each other more strongly, respectively, they decrease in volume and fight for victory. and the title to be better. on the court in 2014 andrey germany germany see intellectual and entertaining shows on tv channel belarus 24

mom, dad, grandparents danced very beautifully, mother sang very beautifully. that is , i passed it through life, love was passed on, uh, love for art, love for geography, i didn’t

stand, i danced all the time. i was walking home on a run. and when i grew up, i understood that i needed to knit. e your life with art. for some reason, i didn't want to do it. just a few more rehearsals, and our viewers will see the beauty after the end of the skin of the arts. i arrived by distribution to your hometown. borisov opened a choreographic school in the city of borisov, the director came to me and offered to teach classical dance at the school, of course, classical dance. it's very fundamental, it's based on all the basics. i'm apprehensive about something like that because, well, it was very difficult to teach starting school. well, i agreed to be the first teacher of my native school. that is, i am the first teacher of the choreographic art school. this has been going on for over 35 years. i never wanted to

change my profession. she is very interesting. she very creative a lot of facets a lot to know and classical peoples modern directions of choreography performance competition festivals, in fact , it's not go to the classroom to see how someone dances the role of a leader in an institution. she is very huge. there is also recruitment going on here, i try to take my graduates to my students, because, uh, i know what i'm supposed to do. uh, a sensitive, kind woman who supports everyone. hmm, who always helps with advice and deed. she is like a mother, that is, she is somewhere fry somewhere, maybe praise. i mean, well, it's fair to say our kids are the prettiest. in childhood, you actually see everyone, what will happen next when i see my students, uh, when they perform

state dances, in fact, dances are the state, in fact, dances, they are good not only in belarus, they dance all over the world and teach choreography. i am proud of my students, seven of which are presidential support fellows. this is the latvia of the youth. in general, we want to raise a good person. most importantly, the choreography - it's good. this diligence is discipline. yes, a dancer comes out in front of a thousand-strong hall, after all , not everyone can come out like that calmly and dance and say a word, and they are smiling from childhood, looking at us, the audience makes such beautiful performances, such beautiful movements , and when they come up to me in the auditorium they say, and elk, but you don’t remember me, i remember them all, our school gave them the way, our school opened all these opportunities for them, our graduates in various fields and

translators and teachers and surgeons and pilots and helped them everywhere in life choreography. we are here and study from monday to friday and every day she comes to support us somewhere is given tips to make everything look great, but in fact, she really is like a real parent to us, you still need to keep us, as they say with a tight rein. that's it, let's do it vera vera every year our school participates in our children's project. this is a good thing. we invite children who may be deprived somewhere of love and affection in these wonderful magical christmas days. of course, we want to give a piece of warmth of cozy love. well of course, they don't leave without great performances and a gift from us. every year participated in the competition for new year's toys , the team really likes it. we have very good

dressers. but a person has control over everything in my kingdom 3,000 suits. even already more alysin. gets into everything. she knows everything and we love her for it. yes, he understands us, we have a lot of trips and now we went abroad to the slavic bazaar. well, we carry everything , add it up, beautifully with the children, who we have on stage should be shining. and if the suit breaks down, we don't throw it away. he continues his life. that is, here once there was a pack, these beads once were, that is, they were not thrown away either. it was actually someone's brooch. this is the history of our school. boots, too, here we have fur fabric and it was once pink from tulle . we study european trends , sometimes we do it in the way that our school has such a message. if you work, then work for the

result. if you show what to show a high result, of course i am proud of our school, that our numerous victories at numerous international republican regional competitions and festivals and when the auditorium is drowning in you, but believe me it is worth a lot, because diligence is behind it. probably, it happened in life that i always wanted to help a person, i always wanted to come here to help in difficult times, not even in difficult times. i always want to make people pleasant beauty, my life turned out to be connected in such a way that both help and work. it 's all intertwined, it goes together. i wanted to see from the inside, how it is in general is happening and how can i help where i live i always wanted to be more beautiful it is better to be a woman's deputy - it's a

big responsibility. once people chose me. i want to help accordingly in any life situation that they turn to me, and believe me, they turn to me in various situations, but i will achieve it anyway and i decided this situation in the direction of the person who came to me for help. e. well, here, the last case was also a woman who asked for her neighbor, who vision, that here he goes out into the street and can stumble, fall, uh, a man installed a ramp. now it goes out into the street confidently calmly, we are solving issues of both education and culture. you don't even understand. at what point can you help a person with all requests. they are in my head when a person comes to me and asks, he does not even realize that until i help. i think about him, i do not calm down. well , our state rests on the shoulders of a woman, basically our

shoulders our hands on our diligence on our disinterestedness, we never look at clock, eight nine ten. if it is necessary, then it is necessary we work for the benefit of our state. this year came out of the building, and a series of publications. this is a duplex. the living tradition of the early trunk, which tells about all the houses of crafts that work in the republic of belarus, today there are many of them 104, and they are all reflected, and the everyday life of their activities is reflected in these collections. uh, club formations are also reflected here. the second edition is uh, the folk suit of the fish of belarus uh. this means

that state support implies more the status of a folk master, that is, there are carriers, there are masters who work in this form and art, and the best one is the one who is the carrier and is awarded the status of a folk master. well, this collection reflects all the folk masters who have this status in our country. are there any rare destinations, for example, those that symbolize the exceptional belarus are associated. only from our side is concrete. in uh, the crafts of folk decorative applied arts, probably, first of all, can be called uh, sosh fabric, a unique kind of decorative applied art, which , uh, maybe 30 years, was only revived, that is, it was completely forgotten. uh, the essence of it lies in the fact that it is wood shavings, which has well, according to its physical properties, to curl. and here it is, and after all, it unfolds, a certain pattern. eh, and it turns out that this one is superimposed on the edge on the

plane and it turns out such a wonderful image, the most self-propelled right from the artistic. e embodiments of some ideas, and products from this in this form decorative arts as well is a well representative souvenir and indeed it must be said that many leading politicians including the pope. uh, they have such products of this decorative art. second, of course, i would like to point out. the quality, of course, of knitting, openwork weaving, is unique for belarus, it is something in between quality and knitting, so unique weaving. and, of course, straw weaving itself is a material and, uh, here is the technique, how it works out of a simple material it would seem such a unique artistic one. i mean, some things are spiders, this is weaving. you yourself know modernity. we are talking about modern trends, there is jewelry that is quite popular

among young people. and so to speak e of adulthood jewelry women's jewelry it that's it from straw weaving straw. i think all these elements deserve to be included in the state list of cultural heritage stories. or i'm wrong. here is what is included there today in the state list of historical and cultural values ​​of the republic of belarus, that 604 intangible stories, like cultural values ​​of manifestations of human creativity. uh, well, lately this work has been active, but it continues. that's just for the last year 18 and that means the full list of 18 elements. of these, 11 intangible cultural values ​​are this year 2022.11 added to this list and a9 are intangible cultural values, but in this aspect. i would like to say that it is also an achievement at the international level, because this year an application has been sent to the un headquarters. uh, so this is

belarusian bacon weaving yes, switching on uh rehearsal list of historical and cultural values ​​of mankind. hello , on the air, the program, say, do not be silent in the studio of victoria popova and tatiana shcherbinakh. today we have tatyana lukina good afternoon. hello tatyana alekseevna literally. just recently at a meeting, the president said that the current situation. uh, this is a chance for our light industry. let us

recall the words of the head of state on this subject. this is a chance. here is this niche in our main russian market and in the domestic market. therefore, if you are during this time, like others industries. well, let's say, like agriculture. rise up, in the past, the price is now no one bothering you. and you are generally monopolists, you have no real competition. that is the possibility of this difficult period. i always talk about this, this crisis is hard and difficult. but this is a chance, an opportunity, and above all for light industry. we have all the fabrics. there is a sewing machine, there are qualified personnel and technologists and managers and seamstresses and others. we have everything , therefore, everything depends on us, how we turn around, our producers are ready occupations released. nishi is absolutely correct. uh, let's say admonitions and set

tasks. head of state alexandra grigoryevich is in the happiness of a unique time, so complex and so unique that today is a wonderful opportunity to show your e, collections, your assortment, namely on the market not only in russia. but if we are talking about russia, then especially, uh, because it has changed, uh, external factors and logistics and presence have changed, in general, the perception and attitude towards belarusian products of russian business among if we talk about the whole of russia, sometimes we had to prove the advantage due to quality, when the price in our country, of course, is often higher than what other markets in the world offer, for example, and we had to convince that yes. our price is higher, but the advantages are the quality somewhere, the design, somewhere, the working conditions, some this year. uh, as almost the last six months have shown, we are no longer convincing, but somewhere they are asking us for

cooperation about entering, uh, our products and our brands on the russian market federation federal districts are ready to say a lot. there is an offer to work on a franchise e, that is, a market. mole indeed, so we are willing to done quite a bit. e, probably, i would like even more tasks. right now summing up the results of the year already almost in december, making plans for 23, defending business plans, we are also reviewing the overall strategy. e, a concert enterprise of the concern, yes, and in general. uh, the light industry of our country, uh, and we pay special attention to development. uh, exactly uh, commercial, component and channel promotion. since if earlier traditionally. it was wholesale. we staked less on branded trade on the development of our branded trade. it was dealer networks, but now the tasks have changed and

we, say, for each enterprise or those projects that we are conducting on the market. er of the russian federation of kazakhstan, er, we are considering plans for the year 23 through the prism. how many we are going to open branded stores we would like. right off the bat, but you said that our products have advantages. and what specific examples are there really, starting from fabric and ending with clothes sewing with seams, physical and mechanical properties on abrasion resistance, yes, that is, today it is not a secret that the shape stability of a product is important, because today it’s a sin to milk it, even sometimes it is a product , when we see the recommendations of hand washing, we still sometimes close our eyes and throw it into the washing machine on an easy mode, what do we have no time for? yes, so somewhere can and the temperature regime. we do not always add synthetics to cotton-to-cotton synthetics. yes this after all, everything affects the appearance and, most importantly, the time of wearing. uh, i sometimes say

our lingerie and outerwear. so who is in business? what does he say? you know, sometimes also pajamas or some product that can be worn for so long with fashion can come out? but physics, like this, visually, they don’t have any, no damage. and there is no impact to make you want to isolate it somewhere or throw it away, because this quality is generally without the belarusian light industry of clothing and footwear. e home textiles, leather goods, haberdashery. it seems to me, uh, hmm this is a brand that we have been talking about and talking about and uh, everyone already seems to have learned all this. that is, but our cosmetics. yes, that is, uh, i'm going far . glory is already going on for any of our products. uh, let's say, uh, the direction of production, including light industry, so today it is this, uh, let's say, trend. this is the main competitive advantage. yes.

uh, well, it is probably a confirmation that russian buyers are russian businesses, ready to work with our manufacturers and directly and through e, business partnerships of trading and contracting organizations are ready for many. take our company before recording we were told that look at how we are ready, right? right now is the time of your inspection, so to speak, not at all or not at all, but you know the business models of many handicraft enterprises have changed precisely the structure of the e-channel in promoting their products in foreign markets, which i mean , that is, if before , as i said, we relied on wholesale apologies for dealer links. there is leaders who are exactly for themselves this year, especially identified nearby. here are the next few years the development strategy of their branded network and their own trading houses conducting there, or develop precisely. uh, their distribution channels. it is very important. why because we are, firstly, a transparent business, we

see and feel the market conditions, we influence the price, but we keep the marginal income in our pocket. they are giving away to a business that is not yet transparent, and uh, plus i want to note. what pleases? we were going to say this. well, it's probably at least 3 years when we the conceptual strategic self of all our leaders, large and small, especially enterprises that do not have enough financial margin to enter foreign markets on their own. e, called for such cooperation not only technological, but also commercial and finally. i do not know what happened under the influence of external internal factors this year, we really see such a consolidation of the efforts of our e-enterprises. e, to enter the market through the platforms of the united brands, for example, e. our svitanok is well known to everyone. this is a fairly large business by our belarusian standards. uh, he has developed 72

branded stores within the country and somehow to foreign markets. uh, leadership management. they somehow tried very timidly. exit by own brand. we also need the russian federation this year. we can't help noticing. and what, uh enterprise four stores have already opened for the third quarter. here in smolensk in moscow, uh, and moreover , on this site, which is represented by 300-400 squares. each site presents products not only svetanka. and the products of the woodlands, the products of kalinka, the products of the brest hosiery factory, the products of haberdashery. we see that we have already outlined in a similar format to move further on the market of the russian federation on the market of kazakhstan, that is, i am pleased that this is the message that i tried to guide. and in general, uh, business, especially the state. i say that we need to be enlarged and not only by assets, but most importantly by competencies. yes what than what we

we will be more friendly in a consolidated way, after all, we do not compete with each other. we compete with the outside world, we are talking about such a belarusian trading house in fact. well, you know, these are different projects. we have e on knitwear, i would say my top underwear. viscous e, let's say interspersed and in the addition of some matrices, textile and haberdashery products. here is anchor uh, let's say the project holder is guinea pigs, uh textile theme. oh thanks got it. uh, together with us , russian business supported us. eh, we met. we quite by accident, through the belarusian women’s union of the women of the russian federation, and when there were such mutual business and met with the women of russia who were generally engaged and are engaged in the construction industry , but having been in minsk several times in the evening, naturally, what do women go shopping. yes, and we are russian colleagues. uh, brought to our stores. and in general,

in fact, women dressed in milan in paris, that is, there are quite high-level ones. uh, people are women who understand fashion, both in trends and in quality, and when we visited a number of our enterprises and the same leningraders, and here are the lemov ones. now the capitals, uh, baranovichi orsha kalinka and other types of products, uh, they tried belarusian cosmetics. and when we threw this idea. why let's try such a joint market, they supported and we literally opened in december on december 9 in the moscow region. the first one is like this. yes, uh, eat a short video that our colleagues filmed, we will show it to our viewers. e about how the bella market looks like, yes, this is khimki yes? or something is there a large sleeping area, a shopping center. here we are open. uh, literally a 350 square object. its patented. now they have given documents to patent

it in this, uh, multi-belarusian style, where there is our dishes and our uh home textiles or cosmetics and children's clothing and hygiene items, and uh, in principle, we are planning u next year. until literally in the first quarter to open the same store in moscow and in stavropol, we already have confirmation. that is, in principle, to move around the federal districts of russia it is in this format plus that the team is working in parallel to open an online store, where all the same items will be sold, sold via the internet, it will be in russia, it will give, it will be in russia, the project is aimed at the russian federation in such a mixed format, but you correctly noted. we don't stand still. we also have other project formats. why not develop such a belarusian concept of a store where, uh, again, the assortment will be presented. everything for the house, starting from the kitchen. bedrooms such concepts there is e not in principle in the world and they are not

unique, but as we said above today, indeed, a unique opportunity to show oneself from the best side, and there is something to show, so we, again, turned to the origins when developing this concept. that is, what is our uniqueness of belarus - it's flax, that is, goods with flax plus. the same tableware is unique, from rodoshkovichi, where clay and the model range can absolutely compete in design with the leading e-designers of the world. therefore, such a concept was born, it has already been laid was. uh, let's say the idea has been worked out, the assortment matrix now goes directly to her, and the production of sewing will take place during the new year holidays. we are there, too, in general, we will invite everyone to the opening of this version of the presentation. when we were with you, well, a year ago we met and talked about the fact that entering the russian market is also not easy, but now you have obvious

successes, which has become such a turning point. yes, you correctly noted that you should enter on your own or decide to come to work on the russian market. especially in format of its retail network. it was always difficult and especially. happiness and efficient introduction of business, that is, we have seen, uh, very tough competition, i'm not afraid of this word. these are expensive rental rates. e stores. this is such, let's say, such not always an open interest from the outside. e partners, or when you come, offer your business model or want to rent somewhere from russian colleagues, for example, or the russian population. now things have changed and, uh, really the situation. she, and herself the table prompted more decisive, let's say, steps and decisive actions. if somewhere it was doubtful, or somewhere we, er, doubted, we must not, we can be or not be. now

even those leaders who doubt. i say there is no doubt. and even, having opened there, let's say this year in ivanovo, a trading house emvolt, opened in novosibirsk , now our representatives are working on the sale of products in the magotek more, orsha kilnokombinat are working on the market. and there we have a showroom orenburg we tried work out. let's go further with these questions. uh, as they say, to refine, kazakhstan this year pleases us well, tajikistan even has the uzbek market for some products. it would seem the same magothex, it shows growth. uh, so, well, it must have been a coincidence. uh, the external environment is quite aggressive. yes, as we can see, starting there from direct sanctions in some sectors of the economy, it seems that we are not affected by direct ones, but nonetheless. i , too, by their influence is not unconditional. yes, and the logistics have changed made hmm these promises or those tasks that are set every year, uh, and the head of state constantly

says, guys, we must definitely deal with exports, otherwise the country's economy would work differently. the situation itself cannot be this year. here, she just pushed us to these actions. and even something else. doubts whether we have such know very and as they say, those who love to calculate their risks and minimize them, but there is a risk of one or another management decision. uh, this year, we all help those risks. they are they certainly exist in every business. but if now u evaluate, like this uh, yes or no, then rather, yes and be sure to try and we have happiness, some enterprises have long been present too conte yes. eh, dear, belwest, that is. e, brand is a strong business, e which has its own competitive advantages. but you understand that the milovitsa has historical good roots, starting and the loyalty of customers has already been won over a

decade. yes, and competitors, who are pretty conditionally. well, yes, there are competitors, but the quality and other factors. they are not the same, so they boldly entered the market for a long time and, in principle, their branded network has been more than 20-30 years old. uh, same cont and unique product and raw material special design special yes and uh question price if a similar product came from the european market. today, of course, e conte has a price advantage, so they have also developed their brand network. the same belwest brand, because natural shoes are quality shoes. what is sour cream? this is lingerie. you see, it's very difficult. niche. yes, that is, turkey uzbekistan kyrgyzstan china uh, all these gray schemes for importing gardeners are well there cherkizovsky market was closed. that is, moreover, the scale of the business is quite large and, uh, always the director. yes, uh, and the team calculated these risks,

which i spoke about, whether mine would be effective. is it necessary to put a bet on theirs , they still thought, probably, something so good, but in general, perhaps everything is fine. yes , there were wholesalers, firstly, i must say that, probably, this is the period of the pandemic, i want that period. when we clearly understood that the wholesale link somehow dies. yes, that is, if earlier many large enterprises had a sufficient number and even dozens, probably, of wholesale links, which, as you say, the usual system worked, a wholesaler from one region or another came to be completed, , the products of a sweatshirt or another enterprise and the enterprise it was so convenient, when the pandemic came, some interconnections were cut off somewhere, some kind of logistics was cut off, the market shrank. and then from the twentieth year undertaking, of course already had e need to think. eh, the future development strategy of the five-year ten-year one should be built a little differently and plan their activities

in a different way. and here he played, like the twenty- first year. we all thought, oh, such a year. we will now recover from the twentieth. pandemic - this pandemic is now a little bit of air here and then already, but here, please, 22 more, as they say, abruptly with others. mysteries e economic including therefore that's all. well, in my opinion for the industry. it was so motivational uh the impetus for e even more, as they say, hmm intensive work, on entering the market was not , let's say, rosy, and we, maybe in april, it was difficult for us to assess the situation, how it would develop further. still, we must admit that the ukrainian market of the european union we have, even though it occupied about 23% in the concern, not so much it would seem, but it was quite marginal. he was comfortable , he was on such a more or less stable connection and replaced him with a less marginal, but again important and so we

we understand that the future will still connect us with these markets. let's burn for a while and discuss the sanctions after the break , i remind you, we have a telegram channel. say, do not be silent, subscribe. give questions and suggest guests we are in touch. on the air say it again, don't be silent. and today, the chairman of the concern, the white lekprom, tatyana lugina, is our guest, and we will ask about the sanctions, after all, as they said at your department, i can’t say that they didn’t say, although direct sanctions, of course, if they weren’t introduced , eat large, uh, european companies, uh, which, in principle, so by default, but uh, they stopped working with us like that, although there were no direct sanctions of them, but nevertheless by default, it means, yes, that is, everything, as it were, yes, that is, they just pretended that while we

stop shipping orders some kind of activity and simply zeroed out their orders. it is clear that this made us, uh, reorient ourselves very clearly at this moment . the vector reoriented our government and the head of state. he clearly said that there is no panic and all the work we have time opportunities. and at the end of the year, we really see that this is a unique time and the markets are open, let them change, but they are still open for a girly question. there may be a task for you, but here we are. here recently, that here fabrics went fabrics. we have good fabrics, but the color is not bright. in the daytime, with fire, there is no export for export, but for production, when the production itself was affected by these sanctions, because there are some components for production. and we understand that he walks in the concern. uh, let's say there are 72 enterprises, 70 54 such industrial ones. e, enterprises that directly

produce e products. um, well, there are 2,000 of them in the country. yes, there are still a lot of small medium-sized businesses that built their own, say, assortment matrix using imported fabrics. i think that many were busy in turkey, many were transported from maybe all the same warehouses e lo maybe, and depending, er, under what niche they are and how, er, in what style did they work? and it's possible, of course, not possible for a while. i am convinced that when this logistics changed, we naturally built it. yes, of course, goods went from turkey. yes, already through e, another elongated supply chain and with the european union, we either lengthened, or somehow changed somewhere, of course, it affected somewhere, maybe even to a lesser extent, they are light industry from the concern, it is our enterprises , because we had, of course , logistical difficulties and changes in supply chains and other suppliers. for

many positions. we found, but in general, uh, anyway, i can’t say that we somehow felt so fundamentally, but private business. i think that yes, these ties that were built unconditionally for some time, and there were absolutely shifts. here. by supply, uh, it could be. eh, you have repeatedly mentioned the word quality. a belarusian product is a quality product, and i would love to wear the same products of our company. convol, lemongrass line in particular. yes, as the deputy general director advertised to us? uh, yegor makarevich, so i went to the lemongrass store, and everything is fine. and uh, the store has a nice assortment magnificent, but height, uh, for which 168 is sewn is minimal, and you are not only 162. well, such cases, we have already discussed this exactly, how 162

is the same as 182, yes, it can be tall and somehow traditional he is talking about this i'll tell you a story, what e asks ask. as a designer, i was a former uh, in uh, according to my first education, it was always somehow a classical school designing planning was at least 2-3 heights earlier, yes. under the soviet union, i also started my first activity there and it was started. we always designed and produced at least two or even three growths, then somehow everyone reoriented to these western ones. uh, approaches when products are yes of the same height. uh, private business, especially picked up this idea later. eh, i see so many have moved on the sly. what why? how do you say costs? bring it if you don't understand, how tall is it, that is, do not increase the matrix. uh, production and everything is somehow by the 170th, basically, or 152,164, probably, use growth and do not produce very much. uh,

to minimize the risks on this i think, and we came to this by discussing reasoning, but in order for such appeals to occur, you still need to privately near the cash register. here in the magazine, if you like some uh, he makes a suit for women, uh? let's say, either with such growth it is smaller or taller. eh, in large quantities, maybe it makes no sense to produce it there. but the fact that he is the master of the matrix must be - this is unequivocal. you absolutely right. e, we emphasized once again, the belief that e people are different, of course, most of the standard ones, but there are different ones and it is correct. what was noted, if i want and am ready to buy lemongrass at that price, let's say not very cheap, then why? i can't buy it like that, so that's probably a note. by the way we have it. i think we will fix it from january 1 and there will be an opportunity to get closer to this growth, and there are other recommendations there. but you say that you leave wishes there

at the checkout. that is, if we have the opportunity, and then apply to the enterprise, and yes, it means that it was the history of elemgracia that convoyed and the design of the center, which, uh, again, for support, uh, the government organized this, it seems to me, a unique enterprise in that there is a mini-laboratory with its own technologically equipped unique technological mini workshop and there is a production site. uh, it's located in novogrudok belcreda, which is a subcontractor producing. now more massive. although, there are still minimal parties. well, by the standards of will - it is still considered the minimum party. if we compare worsted, for example, or kalinka emu or other enterprises that sew women's clothing. who has it minimum parties. and so, uh, on the site, the design of the center is absolutely. we can by order, if someone liked it, like a woman or even a man there is some kind of model,

but there are specific, as it were, such features that need to be indicated, we can and can and should. i consider it to be sent to the design center for such moments of the product. you are talking about merch first. maybe you will tell us, after all, just as these shopping centers began to open far beyond the borders of belarus, so did the store. telestepped somewhere in another country. tell me the first one, probably, uh will be wrong if i do not designate and in preparation, uh for this project. well, probably thanks to him and this work of the team that was from the first pool and this concern. um, in general, we have learned a lot. i don't know how we have them. they probably looked more at what was going on in the light industry in general, to the fact that working with this team, uh, specialists of their own kind, who went deep and, uh, prompted, and we jointly.

here is what was implemented. eh, we are also very gave me a lot of experience. and maybe, uh, about project activities, about project work. and project management in general. well, we, at least in modern business, uh, hear everything more and more often, but we have never plunged into it so deeply, and thanks to this project. we are the first one directly, so we entered the first one, you can say your project. eh, the concerns implemented it and realized that this is really a project for such activities. it's not only interesting, it really gives out, uh, some products that are uh, well, unique in their own way. and here we are after the first one, we went to this project there, vdnkh, to the house. this e white market is some kind of bible, yes, like, well, it seems to me, clearly with a reference point. what is it, is there an interest in this, branded mono trade? uh development. yes, not everyone develops, but it is very difficult to enter foreign markets mono. how does he speak to the president? what? i'm joking, and no one will rain us. for this, fuck yes, yes, yes, yes

, such a store opened in moscow. well opened on the base. vdnkh, we also opened the first point, where, uh, in the same concept, open an object where similar products are sold works, and in the same strength our sellers. we wanted to show. a photo of the assortment announcement for winter can already warm up everyone, but when you conceived this project, when you started this project, you assumed that it could become successful , make a profit, firstly, that it should become successful. we not only assumed we could not afford that he was not successful. we understood that this is not just a project, it is a project that carries the image of the country with it we didn’t have much experience with a person with whom we madly respect everyone, so we are internally. we tried to take into account all the little things and nuances so that the products

were available. yes, so that it is not because you can go in different concepts. yes, it was possible to do it, yes, to the luxury zone, after all, too. we reasoned to go to the luxury zone to make some kind of sweater out of cashmere, for example, for $ 150. uh, make some kind of label and say this is class. but with a huge population - it will simply be unavailable. and at us initially was, that this precisely support and appreciation love. eh, respect. eh, and, in principle, some kind of cohesion, namely, the population of the country, through these symbols , some corporate elements. after all, these are still elements of the culture of our country. i already call them that when you want and it ’s nice for you to wear things, at least a little connected with the head of state such a word, what are you talking about quality, it was still important that it be verbatim. yes available.

yes, it means, but it turns out, you know, well, as if remembered by her husband. if we want, yes, we can, if we want, probably mentally we are what we ourselves understand, even in the management system, when everything is loyal, when everything is fine, when everything seems to be the same in the country. so when everything is good, everything seems to be fine. yes , today is a little bit different. when the realities change , people shake up a little, someone leaves the comfort zone, someone does not want to leave it and they have to get it out of there. e someone blames that ah-ah-ah everything is around. uh, not so, and what is there, uh, my friend's life has changed. and i i want the same thing in that life. today, even literally, we discussed that thanks only to this gift of foresight and skillful leadership, somewhere. here, indeed. here's one like that somewhere paternally somewhere through uh, such administrative ones are enough. well, let's say tough meetings, we have the country that we have, i am absolutely convinced of this, even in small

teams we see loyalty, it's good, but we have a country when they don't fall. uh, how do they say good from above? we have to work very hard. for this, of course, there must be iron discipline and these management styles that are often discussed there so beautifully. the management style is different mentally, we are not ready for this. you communicate with a huge number of people, so you can be trusted? i understand your pain, but today we just discussed with tatyana what is unlikely to be, as it was, yes, unfortunately, it will be, but we will build. how is it better for us. uh, the prime minister very often uses the word turbulent world, everything in this global sense, and we understand, uh, absolutely understand that it will not be the same as it was. we understand. that's probably. today, too, when i was preparing for the broadcast. e, probably, the first year when you celebrate the new year and, er, you understand that it will not be easier further, that is, it

will be even more difficult further, discussing the strategy of the industry, in general, staying on the market of our place. you understand the competition that only the stubborn will survive deeply, immersed in their own problems, for some it is small, for someone it is wider, for someone the whole country and only by hard work consolidated. eh, here. perhaps we can survive. i do not speak there to defeat some other verbs, but if it survives, it is desirable to increase it. this is certainly what we will strive for. sometimes you know how we start to argue that the private state is effectively inefficient. is it necessary to state yes it is necessary to state? yes, it may not always be as effective, and maybe there are not managers there, not as risky as we would like, but all the same, these are state assets. we understand that they are. how to manage them, they are more manageable and predictable. and we can somehow plan further your life the life of the country and manage it. yes, i understand what you are

talking about with them, maybe the speed is different, yes, but they are more stable. yes, because private business is unpredictable, the task is set and it is necessary to lower the management decision and when the design system is manageable. you can maneuver among. here are these global challenges in this. it seems to me that our strength lies precisely in the geopolitical games at the moment. but you have repeatedly said that it is necessary to create a multi-brand concern's store this year there was a reboot of the stolitsa shopping center here you are satisfied with the result. that's how you imagined your initiative in approximately this format. you know, uh, thanks to this initiative, it was generally implemented thanks to, probably, that's clearly and understanding on kochanov 's kolevannaya. there should be something for the center, because there were a lot of skeptics . this underground shopping center has already lived itself. we have a shopping center, uh, which is more, let's say, loyal among the population. uh,

there is a task. here's what it's about. we said above that there is a task that we have begun to implement and unconditionally perform conceptually. we happily picked it up, because the conditions that the minsk executive committee proposed. uh, they are interesting enough in terms of business and the fact that they brought us together. there, at one point, they made such a mecca of the belarusian not only easy industry, but klepprom and the food industry. e, and this is in fact , great, and plus, again, he played or external conditions, when everything is clearly understood to this point and visitors are coming our guests from the russian federation is not the only one who can find belarusian goods there, because today even in these shopping centers, where there are more imports than belarusian very often. eh, there are complaints. and where is it to go to minsk or belarus to buy belarusian goods, so today it has become very easy, go to the capital, everything is belarusian there, and it's great. periodically. i'm interested in talking to sellers. i

say, well, this week, who did you have, that is, i wonder who is russian, there were a lot of russians coming from foreigners they buy, a belarusian handbrake, some of these towels from the belarusian celta are great. i mean , it says, uh, i mean, we're fine. people come, we communicate or he buys there in general. it just seems to me, and belarusian buyers. there, too, in the forefront, the shopping center has become very lively. thank you for taking the time to visit the head of state. uh, in the month of august, this mall is, well, he believed it went downhill for sure when he said. you do n't pay me anything. we breathed, and he forced heartbeat and the heart is still beating. eh, and, in principle, everyone has a lease under those conditions and because, as it happens, uh, there is a trade in all the business uh, there were other companies who wanted to go there, which at one time, when in june or when.