so the provision of medical care no longer meets the appropriate standards. the next two-day strike of medical staff promises to be even bigger. it is scheduled for early february. today, on the professional holiday of belarusian rescuers, president alexander lukashenko congratulated the workers and veterans of bodies and divisions today at the museum of the history of the great patriotic war, better than 30 employees were awarded military titles of the state city of medals for services over the past year, thanks to the work of the ministry of emergency situations, the number of deaths in fires and on the water is largely due to the strengthening of the technical base. and of course the frame. these are ordinary people. these are ordinary belarusians who, from our villages, from our cities, from the city of minsk, who were trained, received professional education or came from other educational institutions and professionally perform their official duty, and in the name of their fatherland, in the name of the

citizens they serve, these are not grandiloquent words. these words are actually history. eh, the rescue department itself. this is the story of saving human life. belarusian rescuers 24 hours a day and 7 days a week on duty and even on their professional holiday new information from my colleagues at 15:00 on our air. all the best. and let's not drop the forest, the sun, quietly, makes its way, so breathless they want not to cut off, and this court that the trunk was pointed.

on the air of the weekly socio-political talk show today, we will essentially talk about informational tactics. is it available to us after 2020? why is he preparing soon in the studio, as always kirill kazakov and alena serova but you can join our conversation to our discussion. here at the bottom of the screen there is a guard please. point your smartphone and write, we will definitely answer your questions. our experts will answer your questions. and if there is an interesting opinion, we will also be glad. hello, let's start. for journalists it is quite an interesting year, the year of peace and creation. we probably

prepared for it for quite a long time. the president said that we are really ready for those who smoked in trouble in the twentieth year to forgive and humanly forgive. well, here's how our state-owned media should behave at this time, especially since we have two electoral campaigns ahead of us. first, there will be parliamentary elections and local councils after the presidential elections, and in fact, such slogans are already heard very often. maybe we're going overboard somewhere. igor a question for you? first. look, why what and also, probably, at the end of the twentieth year they said. so azarenok - this is a very tough tour - this contract is capable, bt - this is such a correct story, when you need to understand how the state will develop. in fact, maybe someone has this in their heads. i just know that all state media are working. well, let's say they look in one direction. and due to the fact

that you are one of those who, as it were, they say that it is possible to negotiate and convince other people precisely on the basis that you know the fugitives, believing that you can seek a compromise, and let's say grisha. no, maybe your position is more correct, or you need to have both the first and second and third points of view, my logic. it seems to me quite simple, when it was in 2020, its first half of august, then our society was electrified ; the core of our audience has changed in my subjective opinion , the core of the audience of the state media is rational, sane people who do not consider

themselves. so no side so ardent information counteraction and war, and accordingly, they want in my opinion , they see, well, a slightly different agenda, just the same creation, where we will talk about what we will achieve. and what we set ourselves goals for them for a long time in my opinion. not so interesting, to put it mildly, here it is, uh, a squabble of two uh, opposing camps among themselves and, accordingly, like any media in general, i think television is a newspaper for the needs of the audience. we must adapt, and since we are a state, then we must do this as quickly as possible. in my opinion, when alexander grigoryevich says that the time has come for something, i will be honest. i don’t know how else the president should say in order for his words to be finally heard by everyone, as a person who has been hyped in a good way for mochila says fugitives to me, of course, subjectively it would be

beneficial to continue to soak them all. but it seems to me that for our state, for our vertical of power and personally for the president, a different creation is now needed, so i am very pleased. in my opinion, tried to switch to another job some time ago a certain study. here is, uh, literally the latest data that you, uh, prepared for us. you can share what, in principle, is the request now, and uh, you are constantly conducting these studies. yes, uh, remember, at the same time, 2 years ago, they said that the state media did not believe that there were only lies, that only on the internet, the truth in my subjective opinion. and as they say, it feels like, but the situation has now changed radically, just for the truth and go to state tv channels to state media, what do statistics say about this. well, first of all, i would say that the audience of our media states. she

is completely different. of course, there is a certain core, but our media and television press, they work with different target groups. they are focused on conveying their point of view to those who are younger and to those who are older, for this they use the widest arsenal of means we see and, well, first of all, herself. life brings various uh, content with which uh our specialists are our professionals, our journalists, they know how to work, and they manage to work with it . how wide is the palette of those experts of those leading people who convey their information to those who live in the outback to those who live in the capital, and how diverse has become the bright support of the work that goes on in all the media. this is also a huge plus. we are talking about complex work, in which everything is taken into account

and expert opinion is also presented. and this entourage is presented here and the possibility of dialogue is presented. well, all this is reflected in the degree of trust that the audience has in particular. yes undoubtedly, television is one of the dominant sources of information for various groups of respondents, of course. we understand that other sources of information are more popular among young people, but this is simply another stimulus to work and involve in the sphere of your attention, and well done. this , uh, growth. uh, let's say interests and trust to television due to those factors that i spoke about, television becomes, firstly, much more interesting visually. secondly, it is becoming much more perfect, you can just have such television in the format that people turn on the tv, or television - this is a television program that you can watch here too, of course, but in the end.

no matter what format the television program is presented in. or is it a broadcast on some resources or is it a live broadcast on television, those people work who are really interesting for the listener, who, in the process of dialogues in the process of communication, are able to provoke viewers to sharp questions and are ready to answer these questions on television. in a good sense of the word, it shocks us. and all this resonates with those who listen and those who watch hmm vladimir borisovich here in 2020 , and many said that we lost to our opponent on the information battlefield. well, no one will deny that we did not immediately join this race in this struggle, we turned on the list, as we probably should have. maybe be somewhere underestimated by our rivals. and what are the conclusions now? many, by the way, reproached us for not doing so. we don't have this strategy. we even have tactics, but now it has appeared. you know, we very often turn to the twentieth year. somewhere we

even call ourselves veterans of the twentieth year. with luck, about those battles that were already a long time ago, i can say that since the twentieth year, much has changed in those wars that we see now, including hot conflicts. it 's a completely different story and that level confrontations, the level of hybrid information influences and, in general , the growth of this military threat around our country along the perimeter. this is what predicts. yes, we can predict what the next battle is. it won't even be the 20th year, so that's probably the story. you need to finish turning the page there to draw certain conclusions for yourself. and go, probably, perceiving and accepting all those removed masks and all those grins that we see from those whom even our citizens perceived as the only sources in quotes, we take truthful information, all those to whom we quote. lost including in the twentieth year,

they showed their true colors. there is no truth in those facts that we guessed about, about which have now surfaced. uh, as a result of the publication of the twitter documentation, they show that the interests there are the intelligence services of the american western states, which actually carry out visibility filtering, which censors, which pessimizes the content, cuts out the content. uh, digital coma is injected with integers agglomeration. there are individual politicians and so on. this does not apply in any way and in no way, does not correlate with their principles of democracy . freedom of speech and other declared principles that they tried to rub into us until the twentieth year. until the twentieth year, we were such, you know, classically intelligent educated, and it seemed to us that it was precisely with our classical conventional approaches. we will be able to resist anyone, but called in, which will not be us, because well , in general, our people are well-mannered people,

decent people are against any aggression against any bullying against all that we experienced in the twentieth year, but it turned out that technology was stronger than it turned out to be that influence through these new digital platforms. first of all, social networks. and messengers - it is very large and probably somewhere we underestimated our capabilities. probably, somewhere we underestimated the possibilities of these aggressive resources and their influence on people, we got what we got. uh, social media and technology are still there, you know, a lot of people. you especially understand what year twenty was. sorry that again i'm coming back. this is an insidious technology, designed for people's emotions. emotions are easiest to induce, there is a certain video sequence. and why are americans now blocking chinese social networks and so on, because everything there is based on emo. so on the series that evokes emotions of a person, a person is a creature that is

inspired and with the help of an information series there with the help of photographs of numerous comments on the groans of the stories of a friend who has a friend’s son’s friend, there are daughters of a friend and so on. all this is shuffling in certain chambers. the echo of the camera in the cocoon information people send it to each other pumps. and now they are emotional. this is their only one. is it true. they already have puffy eyes. they already know such not in adequate behavior, but these synthetic emotions. they quickly arise and quickly gas in this specificity. and that is insidious, as long as they quickly arise, a person is capable of any e, rash actions, illegal and delinquent crimes. and wherever you want to go and get and shake the flag to which never shook, but unfortunately he does what he does here, going back to the first part, probably needs to be very seriously thought and shared. people who really became victims of this digital

zombification in the twentieth year and who, in general, committed administrative offenses there, but got scared when they sobered up. then, uh, they fled abroad. naturally, they promised something there, and now they are suffering to provide it. eh, they live, well, practically many starving people want to return, but they are nightmares there. they say that if you arrive, they will definitely sue you there , they will put you on this very thing and with such people. well , of course, somewhere we feel pity, although, again, any offense, any crime must be, uh, assessed and must incur appropriate punishment. otherwise. this will lead to a wave of other offenses in the future. here, following your last message, i asked whether the belarusian media should become, let's say, softer, conditional illuminated. should he soften his e, as the creator of the lightening says? well, it doesn't matter, should he thread his rhetoric listen, we

we constantly want to interfere in editorial policy. in the media, we took this practice from our opponents in quotation marks, we take enemies, because the information confrontation has already grown into a war stage. no one on the other side, not on this side, doubts that this is a technology that has nothing to do with the media, nothing to do with journalism. behind this are centers of information, and psychological special operations that prepare content, which prepare content, not even on the news, but on the invented quotes facts, which are then overgrown with some kind of journalistic pseudo construction, then bloggers, then it’s all fasting, and so on, pump up emotions, because, uh. well, this journalism has nothing to do. eh, but everything is regulated there, as we understand it is censored, the task is clearly executed by the people who worked there in the past as journalists, they pass. uh, polygraph but god forbid lo to the current government, they write when applying for a job. an essay about how

bad things are in belarus and they only operate within the framework of the editorial policy, in fact, here these tsipsok who dictate this editorial policy to them and neither to the left nor to the right can uh advance. i don't think it's on our channels and i would really like to avoid this story. although i have such a folder for grisha azarenka. i will retire to him, but i will give him, basically, carbon copies that came by e-mail abroad on the instructions of those whose work is his? well, right, well, that’s very sorry for the word sausage, whom she revolts and whom his effective work and may be excessive emotional words and turns catch and affect his target audience. i would not want to go so far as to tell the sinful little azaryonka what he should say, how he should be a writer, how he should speak, and this is our freedom, and this is our truth, and this is fundamentally different from our media and their right be called the media , nothing else. editorial policy alexander alexandrovich, you came to

the stv channel after grigory ozarenok appeared and showed his successful effectiveness. well, for sure, the new leader could e take away. all uh but you didn't go that route, did you? we have hope for sas, for example, we have other new projects, but you left this rhetoric, why did i leave this rhetoric, as i already said that grigory is in demand, he actually has a target audience, they watch him, and they watch him abroad, and no matter how they treat grigory ozarenka, but he, well, i think, i quote the most we are outside the perimeter of the republic of belarus, that is, he has the feeling that they are just watching with a pencil and as vladimir borisovich said here it’s better to brush aside what has been done to date, if grisha is in demand, he has an audience. as i already said, there are

subscribers who are subscribed to his telegram channel on youtube channels, which, by the way, are regularly demolished, which means that this is currently in demand. this is his opinion. he has an excellent sense of this or that agenda, but he considers this to be his opinion . what it is, therefore, if we talk about the editorial policy of the entire tv channel, that is, grisha, but there are also completely new projects, there are other authors who, in in principle, cover the entire information field. we give our viewers, our subscribers , different opinions, and they choose it, but if we talk about different audiences, then we cover it with an information dome. i believe that the whole audience is what they want to see, and who they want to see and who they want to hear boris here you also came out in a new newspaper format, which was not yet familiar to belarus at that time, however, here it is uh hmm and the cover picture and the title on the cover yes, it

made a say and b understand that well, probably not only in television journalism. there are people who are quite brave, because, well, i also understand that there are a lot of harsh words and sharp pictures, which , probably, became complaints, the cause of complaints and the ministry of information. and in fact, he was a sleeper, but uh, you will keep this course. also, again, they say that our information strategy is aimed at two electoral campaigns. it will still change with you depending on the time, or you will go like this with a rigid rod. and when we newspaper remade, it was just august of the twentieth year. we have published the first issue of this kind already in a new format in a tabloid. and what is a tabloid, this is bloid, this is the word tablet. yes? that is, like a tablet, a useful substance, yes, at the maximum such concentration, the same tabloid. this is compressed useful information also to the maximum. concentration, and we were guided, among other

things, by television principles, because people, e, today have precisely clip thinking, clip thinking on the internet, clip thinking on television. all it's clear. but for some reason, clip thinking for a newspaper for belarus has become new. although it is also not completely new technology. we borrowed them from our colleagues. eh, the west who have been using them for more than one year, and journalism must always remain aggressive in order to influence, but aggression can be, but useful peaceful aggression. yes, like the peaceful atom, let's say, it is absolutely useless and pointless, and therefore here you need to be able to maneuver and just choose. uh, the right formats and on time. i absolutely agree that 2020 has passed 3 years ago, probably. stop talking. and those who ran away. although there is a reason or evil that we feel bad we fought, we survived. first, let's be honest, what were we standing? that's not all.

especially. who today most of all says that they never stood, that they stood, let's talk directly, but about this just the same, who has already stood, he has already closed this topic. this one, yes, there are some stages there, there are already acceptances and all that and it is already working in a new way, because you need to continue working in a completely different way there are completely different topics. excuse me, besides politics, there is an economy that is also angry, in principle, with politics, but the economy is the basis of everything in any country, it must be shown. how our people live. why is there such a salary? what region is developing. and what no why, but to show these good examples and bad ones? that is, this, judging by the sociological question , is reliability, but it is in the lead, that is, there is a request to the right for the truth, it is, because according to a very large number of sources of information, in principle, information is already very hard to figure this out. here are all the charts. they already show the result of the information policy pursued by our media over the past 2 years, if trust in

television, let's say, has increased in terms of reliability. we see that 62% is the result of the information policy that was before changing. of course it is necessary. but changing does not mean that you can take and close what was good. yes, i want to convey the idea that everything is fine, but we need to bring a new, more subtle one and maneuver in this regard first in this regard, they set us as an example of the russians, that they could get to see some kind of work they are doing, then, uh, they set us as an example of the ukrainians. ah, talented people. look how many talented people they have who can make shows and can make products, respectively, on television. well, i'm talking about television. ah, there must be some show, too, and people have requests for it. if we don't give it to them, they will look elsewhere. here. uh, nadezhda they came to us from ukraine, in principle, for a long time

worked on ukrainian tv channels. am, what do you think, that's what the belarusians lacked and what did you come to us with, what did you bring? well, look first. i would like to report on my opinion. why do we see such figures in relation to television, because a person is getting used to the fact that now for each of us this period of the information war, when this stream of information overwhelms us to observe information hygiene, which this suggests that now it is very easy to create idol stop thinking consume information, but not be able to independently analyze it and that's it. this is responsibility. all this, uh, in fact , transferring mental activity to someone else in ukraine was very popular. it was, in fact, police technology. what was its meaning? yes, here is a bright charismatic speaker, he was called a leader of public opinion, he has been on this wave for several years his fan club

his base and at some point when there was such a clash between two oligarchs, for example, political projects, and such a person received the task of a certain surname with a certain amount of money. and after that, this man destroyed that opponent, that is, he performed his task with high quality. and after that , it was impossible for the person who was informationally destroyed to justify himself. even if in fact, he voiced did not correspond to reality. and this is a big problem, because today it is unconventional. yes, not the classic popular media, the same telegram channel, but a person is already used to consuming so many fakes. and here it is disgust probably contributes to people returning to television, because , for example, today's talk show, you watch you see different opinions. you understand some kind of general picture for yourself, you can formulate and understand. unfortunately, not all means of mass. information in ukraine has survived the same, so many people ask questions.

and here is one of the reasons for what we see now in ukraine, what is the reason for the war is that they destroyed freedom of speech, and i remember very clearly that day at the time of january 1 sociology came out in 2021, according to which the same party later, which was still quite popular at that time, had a confidence level of 24%, what happened a week later? that is to say, the mono majority could already be forgotten in a week, and then a month later they began to close us, destroyed the opposition media, which were the only bridge connecting ukraine and russia, after that criminal cases appeared on certain oppositionists. and this is the situation, but now you are working in belarus, we are talking a lot about that we are ahead of the electoral companies. well, probably before you were not so immersed, but in general, i don’t understand, you are going to stay with us for a long time, respectively. ah, the first. these are two years ahead of you, uh, you will have to be with us. ah, how do you see your role? well, look, i

actually see, i have a rather narrow profile. i am international. and i really like to try to explain and show the viewer what is happening behind their backs, because we see what slogans european politicians from the west are using. most of the time this is not true. and what a simple , roughly speaking, german frenchman thinks, no one hears his opinion, and you know. my and a close friend, he is a member of the bundestag, a german such colleague conducted opinion polls about how many ukrainians of military age now live in germany, this figure, of course, already the site the fact that this is a fairly large number of people, but why do they not fulfill their duty. why don't they defend ukraine since such a keen desire is present, but actually outside. and when he came with this information all the information, they said, we can't place such a placer, that is, unfortunately, there is a dominant certain ideology that does not allow. go to another one that is not jointly incompatible with

the party line, which is the general ideology that you oppose to european society in western society. this is very difficult for this. and so long ago vera had talked to parliament. with the euro-deputies, one was the representative of france, germany, the same latvia, such a fuss arose. well, i don't know if honestly, the closer to some here i will continue the thought of political events within our country. it seems to me that it is all the less interesting for us that other belarusians there, in principle, are the kind of people who are not happy when a neighbor’s cow has died, we are somehow more interested in our lives. e to engage in here, therefore, as it were, it will be interesting for me to transform. i would argue with you a little. look here. i'll just translate the conversation a bit until you see it in full. here, it would seem that we are really not interested in how alena says, well, on the other hand, we see. lithuanians, latvians, poles who

come to us and, willy-nilly, we compare. and how they have something for us, in principle, indeed, it may not matter how they have it, but we are somehow trying to understand. look, we have everything in stores. they came to us. our utility bills are not going up . they grow there. this is important. here in the same international journalism, or we just need to fly geopolitics, what is happening. i have a lithuanian friend who watches regularly. our channel says because you can't really deed to scoop. no, they went out closed, but i think a good joke has. unfortunately, you are seeing not only repressions against bloggers hmm uh in those countries that we believe, well, they impose on us so much that they are reference democracies, this is the baltic states and more and ukraine there, in general, as if opposition. and there was nothing left in the traditional change in the blogosphere anywhere, they just

cut it out and, as it were, it is considered at least normal. sorry, but you know, i got caught up in the thought that we were the first, and being disappointed in this whole fairy tale, which we were told for many years turned to their own turned to their own began to look at their own began to trust their own. and this is actually a very good useful process, but the anonymity of these, so-called non-traditional media, it has already shown itself, that basically it is, of course, lies of manipulation. but to the sociology that you showed at the beginning of the program. i want to add people when answering this understand was a telephone survey. they answer quite typically, there is a 12% increase in television, if i remember 10.8 in general, an increase in confidence in e, traditional state media but figures uh, firearm. and we have a national media meter using kantar

technology that shows a 16.4% increase in television content consumption last year. this is a colossal figure of this, well, no one can show. uh, it’s not like in the post-soviet space in the world in general that there would be such an appeal. television. it has become more interesting not only with the author’s content, journalism , news, but also with entertainment projects that have already appeared in our millionth looking at peak on some entertainment project. this is already the norm for a million people in the country. uh, watching at the same time plus pending views. plus, there is also an ott-platform where they watch on demand. you understand what numbers we have reached, and here sociology is a confirmation, maybe to a lesser extent what we observe from digital measurements, what is happening, but there is no need to flatter yourself, firstly, because we sometimes like to rest here , as they say we know all those surprises that are prepared for us our opponents and those digital environments that are

spinning. unfortunately, these are not our platforms. we can adapt to them, but at some point, even that telegram, which we considered the territory of freedom, can simply cut down 80 of our 30 resources without declaring war, just like that, and all the rest of the mett and so on. it's not our technology, it's not our platform, so what we're left with is our conventional media, television , radio, newspaper, traditional internet sites that we'll also work on. and here is how us radio and newspapers. after all, all over the world they also say that the newspaper is dying; radio listens only in the car. i remember the film moscow does not believe in tears, nothing will be one television. here i am always at sokol 400.000 we need you, and our viewers say. thank you very much regions, we are going to create holdings. yes, this is a newspaper radio television. so, these three components are necessary, of course, they say. because it was also said in the twentieth that gostv was dying, no one was watching it. this is a box for

grandmothers, newspapers. no one reads the radio, no one listens for what, in order to destroy their ideological information opponent in this field, the media landscape, it consists of a combination of these media and communications. the more you beat out the competition, the more you capture the eyes, ears, hearts, minds of the people you've been told to fight for, for which you're being paid by foreign governments and intelligence agencies. they also talk about newspapers. holding is probably too strong a word, which frightens everyone who lives in the regions and, probably, does not quite relate to those enlarged editorial offices that we want to create in the regions, but these enlarged editorial offices. uh, the leading editorial offices will take on those functions and those tasks that the editorial office located in the regions cannot effectively master. this is very good. larisa mikhailovna, their holding

works, because there is the internet. there are social networks. there is design. there is a modern news. and this is very hard to do. in the area , at least, because it's hard to attract specialist. these are expensive specialists , smm-schiks, pr-schiks, designers, typesetters, artists. um, for this you can outsource this work. e is the head editorial office of the holding, which will do this for you, and the journalistic editorial office will work in the area and better. nobody knows the area of ​​the problem and the events that take place there , we are talking today about the information strategy of our media for the next few years. ah, last week the president touched upon the construction of an allied holding, which, in principle, should well, to become such a large media holding, yes, a media holding that should become such a large structure. which, well, as i understand it, should cover, uh, all events in the

interests of the two countries and belarus, russia , in fact, absolutely on equal terms. i will ask the question of the game alexandrovich will entertain. that's why aleksandrovich you are a person who often speaks in the belarusian language, you are a person who very often speaks, uh, about the history of belarus yes, and as it seems to you, here i will come from afar, your point of view on the allied media, will it be interesting and in demand? what can i say for how mine, my property was not ticking due to piping at the union level, for the subsection it is necessary, like at least the bels tv channel , but from the remout revalue the registration at the federal level in the russian federation for the subsection we pepper with union holdings collars from the undershirt they demanded to call them belrose. to kill him with a normal russian tv channel like a skin russian knows somewhere blood. here it obeys. here is koli buddha

evenness. at least we will be like this collapse. i pack that there is no lie from my points, you level up on this, you are the allied, let's say, hesitation. well, you call it complementary to say that on this tower, in essence, it is more than that, i want to say that these twenty-eight cards and keke signed by me without grabbing one 29 card pakhmutarno interact, because kali is hiding russian henchmen for the care of non-slavic history on the history of russia, then there you don’t bachish, neither belarusian nor ukrainian subjectivity was everywhere. but supposedly we could to create a kind of allied assistant and allied propivdeltika to the fact that it’s a pity for kolya that we know russian culture, russian tradition , russian bridge, then belarusian culture, belarusian tradition, belarusian was pressed for the sake of 100,000 russians. eh, softly

seemingly, uh, knowing the seeds of the soviet union, this situation was many times easier, because there were romances, there were translations, there was saturation with literary content not only belarusian, but also very much negative. it seems to me that belrose still exists, it has a place to be. if the program i tell the truth, that above the gate and now demanded to father the legit and realize it and give him a button. now i want this union cable in the russian federation 24, in my opinion, a round-the-clock channel that broadcasts in russia as far as it is in general, uh, in demand and that after all the union media hall, firstly, we have an instruction, uh, chairman of the supreme state council of the union state of the president of our country alexander grigoryevich lukashenko on the creation of a media holding, therefore here a we have already carried out

some evaluation work, because yes, not everything, of course, is as rosy and as wonderful as sometimes, we hear from the reports of leaders, the media that work on this allied theme. of course, there are achievements and there are many shortcomings, but the task has been set and we must fulfill it here, but there is a completely unambiguous understanding that this is necessary, because the topic of the union state now sounded not like new. it sounded completely different in the spirit of that accelerated integration and that allied partnership that exists between belarus and russia in fact. we are the only two allies who support each other on the world stage, as the president once said back to back and shoot back for real, so now without such media, without the media that form this holding, we are nowhere. unfortunately. yes, that's right mate. he says that in belarus this bels is more or less available on cable networks

, they see what they see there. this is the second question, but in russia it’s not about the union theme, it’s not about the channel, belarus practically nobody knows yes, and if you go beyond the urals, they will ask you to register in your passport, because no one knows that we have a union state and equal rights. this is a flaw. none of the republican or federal channels or any other will cover this topic, because they turn to it mainly in the situation. he when due to other visits. when there are some meetings signing and so on. well, or some kind of emergency happened. and so they are simply not interested, they have their own agenda federal republican district regional city and so on, so the topic of creating a holding company of the union state sounded very sharply, we conducted an audit of everything that is, uh, a sufficient amount of dispersed funds. a sufficient amount may be redundant media, which in our estimation is not as effective. no one has

proven otherwise to us. as a result of this revision, we must develop three main directions to leave one print media because the audience of middle and older age reads printed estimates. this will be a newsletter magazine. this will be determined by the editors of this enlarged holding. it should be television with good distribution in cable bridge mode. at least, and maybe in multiplexes. let's see how the story develops. well. of course, digital environments are a social network site - these are messengers where the union theme should also be sprayed. and these environments should be the source, the only operational and objective source of the union theme, which will be sprayed, then all federal republican local deaths. a such a question is in the air. here, uh, the head of state last week, when, among other things, uh, summed up certain results, well, the anniversary of such signing of allied programs, and he said that it was not in vain that such

a wide range of our top officials was invited to the palace of independence, to convey, among other things, information that the interests of belarus and not below the interests of the russians, in the union state of politics, of course, absolutely, that is, the union state is a union of two equal states. and if we are for the political level. there we can be calm. aleksandrovich very strictly guards the interests of belarus, and the government beats economic interests, but in the information sphere, but we have not yet had such precedents in terms of cooperation, a logical question arises. how to maintain a balance of interests between belarus and russia , given that on some issues we even have very different views. yes, we are allies, but we have our own interests; belarus has its own; russia has its own. and who will be

in charge? well, geopolitics is generally history about the interests of respecting the interests of each country, our interests. naturally, e coincide and situational in general strategic historical and humanitarian. we , er, not that we came out of one country, as they say, yes, with the collapse of the soviet union, this is getting deeper. it's all about faggotry. you are hinting at such two-way traffic, so that this information exchange and that the distribution of the media is exactly the same, as most of the federal russian television families are distributed here, should also spread. when there were votkovidnye times there was such a conflict was when and we relatively speaking, we did not say anything. we did not comment in any way on how the russians are fighting covid. we were engaged in the first channel, which was lit up in the columns soon to launch, that is, an example of such itself is not the

best. eh, now, probably, we will not return to these stories. they have a specific editorial policy. we will not praise or condemn her, but we have seen such facts and russia is not homogeneous and the media and their founders. these are completely different people. behind they are different towers of the kremlin. they treated the republic of belarus differently, we are so accustomed to thought. you know, as a unitary state, we understand everything integral. yes? there are also people who identify themselves from russia rather conditionally they, who considered switzerland children in england uh, real estate in the south of france they live here temporarily in russia, how is it like that? they are euros, but now everything is changing and the belarusian media have changed, because we already have your same stv channel, it already completely independently forms the broadcasting grid, and could would already be included on the same conditions in the cable networks of the russian federation

to be distributed, as russian channels are distributed here and belarus 24 is changing. we have a good example of the world and world 24. we need to establish this two-way traffic and not listen to the arguments of those people who consider themselves one step higher or somehow worse than us. everything is history. this one is over. we need to move, we need to find points of understanding and build, among other things, an allied holding and promote our media, because the interest of the russians in our country is very high and we, unfortunately, do not sell it, because we are not there and the russian media are implementing it enough thanks absolutely right, because in fact there are russian federal television channels on our information market. here. for example, in our tv company this is rtr belarus and we broadcast their agenda throughout our country. yes, unitary enterprises and rules vladimir borisovich said that everything is clear with us. there is a team. there is a

spread. we have a clearly unitary enterprise. uh, state i'm sorry, eh in russia, yes, there are different clans. and when you want to say, e for our colleagues. this is from belarus two four not everywhere this channel, which is specifically intended for distribution outside the territory of the commercial component component. that is, it turns out that we are not fully present, but in the information space in the same multiplexes on the territory of russia, they immediately transfer these issues to a commercial footing. what do you say? what do you mean, what do you think, in general, about this idea of ​​​​creating an allied median , so let's go in order, i will act as a person, who may now be offended by me, but i do not believe that such a media holding will be created, this is, as it were, the first. i have , uh, i have, belarusian i mean, what, as alexander grigorievich told the

modern effective independent, and so on, yes, because, as for me, the information environment is approximately like a single currency, yes the key question is, where will the emission center is exactly the same with regards to some kind of information holding. the key question will be where it will be located, and the main editor and main the editorial office is either in moscow or in minsk based on this, these are two very different holdings, but nevertheless, why does it seem to me that alexander grigoryevich constantly insists on the need for this work to create a holding. that seems to me the logic. uh, maybe , uh, in the next one, the word revision was already mentioned several times during the discussion. yes, it seems to be some formal reasons for holding a re. what we already have, but did not have, they appeared when alexander grigorievich said a year ago. let's create a holding accordingly, the holding that exists now. to begin with, you need to inspect to understand where the money is allocated, what is being broadcast. and to be honest, that's how, for me, even

to gain an audience for e, allied relations will be quite difficult today in the belros program. as far as i ran there, there was a film with louis de funes crime series. that is, something that has very little to do with the topic, but the union of belarus of russia a. but when will we study each other in order to create a holding of colleagues from russia will come to us. what is there, maybe they will tell us how people who, let's say, are more successful in bringing the media and television to commercial footing, and somewhere we will tell you something, and we and it will all be public. perhaps with the participation of the heads of state and work on the holding, it will somehow, well, improve us a little, e . uh, he said that it would be great for belarusian channels to be represented in russia said, approximately said i quote that we are bad

we can launch it into the information space of russia, yes. it was a press conference with russian journalists. yes, you work professionally better. but as for the ideological content and value, you need to learn from belarus, respectively, we can learn something in this process from russians russians. something they can learn. and what about your idea of ​​entering the russian market. i can add, as we enter, yes, the russian market, in fact, it’s not enough just that we spend a lot of time on some kind of negotiations. uh, and for us to be taken on spreading. well, i'm finally at the finish line. we have finally submitted the documents to roskomnadzor a. and now we are waiting for their response. of course they are looking into it. our newspaper, because, of course, we have a completely different agenda there, it is also political, and our russian colleagues are afraid of this most of all now, because they suspect that later we will change our shoes and become pro-western. uh, it’s clear here in belarus it’s clear to all of us that we won’t change our

shoes. yes, and uh, our position will remain the same, but the russians need this position in order to he starts opposition for belarus yes, uh, but nonetheless. we supported our boys did not get obviously cases, we will be different for something, but we will form separate content a little differently. it is here under this newspaper already providing for a-a angles, what kind of things? although it is natural, perhaps, it is also impossible to foresee everything somewhere. and we can get caught. yes, nevertheless, but the information space. there is a specificity here regarding the entry of the russian region, because it is wrong for roskomnadzor, after all. such a federal agency that conditionally permits, but let's suppose, uh, chechnya, uh, there, for example, tatarstan and the smolensk region are absolutely two different regions. in fact. there are two ways you can work with the russian post and then it will be a subscription yes, for example, but

this is also very difficult, because there are just other mass media besides us, and there are a couple of large distributors. in russia, they are private, if you talk about it, well, this is distribution, maybe at different points and in stores, for example, yes, where people go , for example, minskskaya pravda, now concept in stores. holding is not about a commercial decision, it is not necessary that it be present in it. the main commercial component is of course, because here the story begins again. who is for whom and how, so i assume that basically it is, of course, the ideology of the union state. on equal terms, that's what you need to find your product, buy it, look, you need to act modern anyway and just count on some things that we wrote a letter and you can’t buy us promoted there, to act simultaneously, you need to use completely different methods. if

we propose, then, probably, and if we cut corners, then so that russians personally saturated with skinny knees have a rebuke rule for some media, alba is allowed in, inshai of ukraine are not allowed into this territory alba even without the political will of the one who came out. surveillance will simply not play some local speeches at the beginning. we are in charge of the information and the agenda over the sounds of the principles of the two, i will not name the editors, nor the informative ones, like the channels. i remember i kenna we were squashed in the twentieth year yes, the elections and in the election process, well, after the princely two presidents. suddenly, abruptly on federal channels, full of great principled editors who love to hysterically squeal in mezka changed, and they began to drown for

belarus, why, with all the diversity, i lead the kremlin, there is one, the head kremlin vera and potassium will be the princely position of the president of the russian federation and he will give a tough go-ahead, then more and more stately it is not stale from the holding of forms of flatness to turn to turn to the belarusian brethren. god to the correct one, the reba, simply the most important thing is what we are all talking about, the principle of evenness, the principles of political will and the understanding that they need it, no less than we are saved to have knee escorts at once with us. igor stirs from the point of view from the point of view in the economy of the reader. and why is it russia? you say it is necessary. and and here's what you think, why is russia here, when they asked such rhetorical food for adoption to ukraine, russia wasted ukraine let's call the speeches by their proper names if you don't form,

naked information agenda, colleagues are easier and i am a graduate student. i will send to the scientist in berlin in krakow in law. why moscow aleksandrovich and that in belarus , russian tv channels broadcast little, they asked, i'm not talking about the russian trip. i'm talking about our trip. what is the fact that the russian channel we broadcast they have us wait we have a thicket, but belarusians hear the opinions of russians on certain things, it doesn’t matter what you equal, you begin to understand speech, that you, that today i drink, i have never traveled to we concluded moscow there with the rector or a narrow sovereign university. according to mish e , the mogilev state university and the institute of archeology of the russian academy of sciences, and we communicated with distant , irrelevant people, academicians, doctors of sciences. believe in health. uh, let's say

awareness of some basic rivers for us is more than big colleagues is problematic. and this is a street to deign. and these people are not from the street. this is awareness, when our tv channel is joint, for example, it will be included in the first multiplex, and now i speak to everyone telepere, that's all, and here then. yes, political will, see aleksandrovich says that joy does not work instead. you remember that moment, if it really was so, when russia lost ukraine or ukraine lost russia discussion platforms disappeared, because a dispute is born in a dispute truth is born, and it seems to me that the creation of an allied media holding is for both participants. this is beneficial only because everyone has something to say, and how to praise her for something to criticize. and here repeatedly in the program of san-plenipotentiary

to say there were such biting disputes between belarusians and russians, and this is great, because , despite the fact that this is a union state, this is a state of partners. but this is adequate sound criticism, which is necessary. the main thing is that you are ready to hear, including this, and did not say one- mindedness. these are not those who think whom, but you think about it. listen. well, the news burrow launched the ukraine project well , sort of like about ukraine so what's the problem? allied, too, as it were, this is also such a story of russians about ukraine, belarus well, this there will be no holding, it will be non-joint, then all the same, the work is entirely controlled . i do not really understand the interest of the russians. i support, i personally, i don’t see her to hear the answers, the russians need to be invited. and so i bet the eggs came up with our viewers, they will just reveal the secret. unfortunately, our

russian experts. could not get in touch with us, but his opinion. we also really wanted to hear. wish i could absolutely i can say that i heard the speech of my colleagues that the request on the allied theme in the russian audience is very large, and that is the gap, the vacuum that is being filled with nonsense. this is the result of the fact that the holding was not created. it is hoped that this will be a commercially effective profitable process. also, probably, it is not worth it, because it is not to commercialize the content, it is not sold by definition, but to fight for eyes, ears, and readers. the listeners, uh, the listeners of this holding of the product that will need to be created and the request is, it is very they are interested in belarus, they are interested in the topic of the union state, despite the fact that the union state is many years old for someone. this is generally a discovery that it exists, because in the editorial policy of many federal channels the phrase union state was replaced by the state of an ally, and so on, and people simply

did not know about it, and search engines did not index. this is why, well, few people in russia knew that such a state exists. now it all sounded. absolutely, otherwise very much in demand, very necessary or somehow present or put differently. so you know that they seem to have matured, but for the sake of fairness, russian colleagues treat the belarusian media in a completely different way. what it was two or three years ago from a professional point of view in terms of the growth of content quality content production and author journalism. and this is true of entertainment projects, so this is already coming here. uh, a period of peer-to-peer conversation and that very two-way traffic that we all dream of. sorry to be back to 2020 again, but i remember then our russian colleagues were talking about what you need to do. so there advice e, gave. uh, hmm some separate ones, no, but hmm it's interesting that they

assured us that they would never be like that. they will never step on the same rake, 2 years have passed, and we see that the same, well, means that we used in order to be worthy of our daughter, yes, yes. the question seems to me not that someone doing right to do wrong. but if the husband is, as it were, partners, and we are in a union state, then, if, for example, and we are not closing during the coronavirus, then i would, for example, as a belarusian journalist, an allied journalist, i would like my colleagues there from moscow and st. petersburg to report . this does not concern me ; we do. this is what we are sure is right. perhaps you think otherwise, well, you definitely have there is. just here is our example. yes, because, but

we went this way, but time will pass, and we'll see which of us. well, they are right and wrong, we will learn from each other, but so that we also have the opportunity to say our word at the same level at which our colleagues there from moscow, st. petersburg and other cities say. well, only then will it make sense, in principle, to create such a structure, if we have, uh, such an opportunity, we will have the opportunity to broadcast to the same technical receivers, also of the russian federation again. i will repeat my thoughts in general affordable package. that is, it is in a common state, that is, and when it switches there the same tv channels or let it be iptv and any environment is still by chance, even if you accidentally stumble upon a tv channel, let's say a union state and says, well, yes, you can see igor tura the program in essence, because here i see that, again, the program with the authority to declare russian experts with pleasure are already coming to the territory of the republic of belarus and participating in our programs. that is, as

if the movement went in this direction on participation now the main thing is to consolidate. i think so when deciding the union media holding. one of the points, perhaps, is to be able to broadcast the tv channel, as i repeat once again my thoughts, it is precisely in the public multiplex throughout russia that such painstaking and very difficult work lies ahead. well, we would have more bloggers who would have promised on the union theme, because here is the same for our very expert konstantin added, whom we wanted to talk, after all, he really always spoke about the fact that the union media holding - it's good, but let's put it this way. in opposition to the editorial of his telegram channel, it is still not the union state. unfortunately, sometimes the union state and nostalgia for the soviet union are confused. these are completely different content. well, summing up our such discussion , it is obvious that the work really needs to be done in a lot of different ways. the main thing is that we understand what we want. and this is already a big deal for our

interests, we will observe and set aside, including in the information field. and most importantly, now television can not only to watch, but also to listen, and the radio not only to listen, but also to watch. as a matter of fact, we have come to this. in the program, belarusians will visit the family workshop of original products made of concrete and architectural plaster. hello welcome . my name is roma and my name is anya and this is a showroom in our family workshop. let's find out how a heroinist met in a non-standard way through a job site. well, as usual, people were not invited exactly for an interview by the administrator, like working, see on friday on our tv channel.