uh, serious logistical problems, but there are objective obstacles that we ca n’t, let’s say we trade there, as before, and therefore we will reorient as much as possible to those markets, especially the russian federation markets. and now there is a lot of niche there, you know, uh, quite a lot of companies left. therefore, we will again make every effort to ensure that these niches are occupied by the total turnover, according to our estimates , the foreign trade balance in 2022 should also grow from the russian federation as a whole, the balance of foreign trade in 2022 exceeded 4 billion 700 million dollars on one export of food products in the country managed to earn 8 billion from the belarusian rescuers. today is a professional holiday. their work is on the list of the most dangerous in the world. it is associated with a risk to life and requires high skill and sheer dedication. the president of belarus congratulated the workers of the veterans of emergency agencies and units on the day of the rescuer in the system of the ministry of emergency situations of belarus. yes, and

there are 11 specialized services over the past year, more than a thousand people were saved from fires over 290 on the water about 400 were found in ecosystems, orthodox believers celebrate the baptism of the lord on this day, according to the gospel, john the baptist baptized jesus in the jordan river in all churches in belarus in the very morning, a festive service and the rite of consecration of water, believers can and plunge into the font , it is believed that baptismal water has miraculous properties and is able to heal in vitebsk was let down. the results of the first competition for the creation of symbols of the thirty-second festival of arts. slavic bazaar in vitebsk out of 150 works chose the four best jury recognized concept of the vitebsk designer. anna tavolzhanskaya, it is her ideas that will become the starting point for the further development of the corporate identity, which will be presented to the audience of the slavic bazaar in the summer. in vitebsk, more than 150 works were sent, which were only

professionally done correctly in graphic editors and so on, but simply applications were even sent. this is how people see the slavic bazaar, and the final, of course, our style, which we will take as a basis, we chose it not just that it is a beautiful picture that can be placed on the wall, and this is the style that can still be developed. after all, it is style and accreditation. all this is the style of the stage space. after all, this is the style of banner products and some kind of not only static, but also dynamic video effects winged angels magic birds dozens of other fairy-tale characters, ice sculptures adorn the beach of the drozdy reservoir in the capital filigree carved figures were presented by the sculptors of the belarusian union of artists the inspiration for the participants was christmas and epiphany motifs . above professional artists and students of the khemchik college worked on the exposition to make the impromptu ice foot zone for guests even more bright and fabulous in the dark. each sculpture

is illuminated in different colors. on the air of the weekly socio-political talk show today, we will essentially talk about informational tactics. is it available to us after 2020? why is he preparing soon in the studio, as always kirill kazakov and alena serova but you can join our conversation to our discussions. here at the bottom of the screen is, please point your smartphone and write, we will definitely answer your questions. our experts will answer your questions. and if there is

an interesting opinion, we will also be glad. hello hello, let's start. for journalists it is quite an interesting year, the year of peace and creation. we, probably, have been preparing for it for quite a long time. the president said that we are really ready to forgive and humanly forgive those who were beta smokers in 1920. well here's how our state media should behave at this time, especially since we have two electronic companies ahead. first, there will be parliamentary elections and local councils after the presidential elections, and in fact, such slogans are already heard very often. maybe we're going overboard somewhere. igor a question for you? first. look, why what and also, probably, at the end of the twentieth year they said. so the lightening is a very tough tour - this contract is capable, bt is such a correct story

when you need to understand how the state will develop. actually, it might be some people have it in their heads. i just know that all state media are working. well, let's say they look in one direction. and due to the fact that you are one of those who, as it were, they say that it is possible to negotiate and convince other people precisely on the fact that you know the fugitives, believing that you can seek a compromise, and let's say grisha. no, maybe your position is more correct, or else it is necessary that there be both the first and second and third points of view, my logic. it seems to me quite simple when it was in 2020, its first half august, then our society was electrified , there was more electrification of those who were nuclearly against the state position, then there was electrification of those who, while acting in power

for alexander grigorievich, there were many such people over time, the core of our audience has changed in my subjective opinion , the core of the audience of state media is people rational sane not referring to themselves. like none of the parties to such ardent informational opposition and war, and accordingly, they want. in my opinion , they see, well, a slightly different agenda, like since creation, where we will talk about what we will achieve. and what we set ourselves goals for them for a long time in my opinion. not so interesting, to put it mildly, here it is, uh, a squabble of two uh, opposing camps among themselves and, accordingly, like any media in general, i think television is a newspaper for the needs of the audience. we must adapt, and since we are a state, we must do it as quickly as possible. in my opinion, when alexander grigorievich says that the time has come for something, i will say honestly. i don’t know how else

the president should say in order for his words to be finally heard by everyone, as a person who has been hyped in a good way for mochila says fugitives to me, of course, subjectively it would be beneficial to continue to soak them all. but it seems to me that for our state, for our vertical of power and personally for the president, a different creation is now needed, so i am very pleased. in my opinion, tried to switch to another job some time ago a certain study. here, uh, literally fresh data, which you, uh, have prepared for us. you can share what, in principle, is the request now, and uh, you are constantly conducting these studies. yes, uh, remember, at the same time, 2 years ago, they said that the state media did not believe that there were only lies, that only on the internet, the truth in my subjective opinion. and as they say, it feels like, but the situation has now

changed radically, just because of the truth and they go to state television channels to state media, what statistics say about this. well before of all, i would say that the audience of our media states. she is completely different. of course, there is a certain core, but our media and television press, they work with different target groups. they are focused on conveying their point of view to those who are younger and to those who are older, for this they use the widest arsenal of means we see and, well, first of all, life itself presents various uh, content with which uh our specialists are our professionals our journalists, they know how work, and they get it to work. how wide is the palette of those experts of those leading people who convey their information to those who live in the outback to those who live in

the capital, and how diverse has become the bright support of the work that goes on in all the media. this is also a huge plus. we are talking about complex work, in which everything is taken into account and expert opinion is also presented. and this entourage is presented here and the possibility of dialogue is presented. well, this is all reflected to the extent confidence that viewers in particular have. yes undoubtedly, television is one of the dominant sources of information for various groups of respondents, of course. we understand that other sources of information are more popular among young people, but this is simply another incentive to work and involve them in the sphere of their attention. and well done. eh, let's say interests and trust in television due to those factors that i spoke about, television becomes, firstly, much more interesting visually. secondly, it

becomes much more perfect. it can be a question of such television in the format that people turn on the tv, or television - this is a television program that can also be watched here, of course, but in the end. no matter what format the television program is presented in. either it is a broadcast on some resources or it is a live broadcast on television, those people work who are really interesting for the listener, who, in the process of dialogues in the process of communication, are capable of provoking viewers to acute questions and are ready to answer these questions on television. in a good sense of the word, it shocks us. and all this resonates with those who listen and those who watch hmm vladimir borisovich here in 2020 , and many said that we lost to our opponent on the information battlefield. well, no one will deny that we did not immediately join this race in this fight , because, probably, it was worth it. maybe somewhere they underestimated our rivals. and

what are the conclusions now? many, by the way, our joke is that there is none. we don't have this strategy. we even have tactics, but now it has appeared. you know, we very often turn to the twentieth year. somewhere we even call ourselves veterans of the twentieth year. with luck about those battles that have been for a long time, i can say that since the twentieth year, much has changed those warriors that we see now, including hot conflicts. this is a completely different story and that level of confrontation, that level of hybrid informational influences and, in general, the growth of this military threat around our country along the perimeter. this is what predicts. yes, we can predict what the next battle is. it won't even be the 20th year, so that's probably the story. you need to finish turning the page there to draw certain conclusions for yourself. and go, probably, perceiving and accepting all those removed masks and all those grins that

we see from those whom even our citizens did not perceive as the only sources in quotation marks, we take truthful information, all those to whom we are in quotation marks take. lost including in the twentieth year, they showed their true colors. there is no truth in those facts that we guessed about, about which have now surfaced. uh, as a result of the publication of the twitter documentation, they show that the interests there are the intelligence services of the american western states, which actually carry out visibility filtering, which censors, which pessimizes the content, cuts out the content. uh, whole agglomerations are introducing digital coma. there are individual politicians and so on. this has nothing to do and nothing, uh, not correlates with their principles of democracy freedom of speech and other declared principles that they did not try to rub into us until the twentieth year. until the twentieth year, we were such, you know, classically

intelligent educated, and it seemed to us that it was precisely with our classical conventional approaches. we will be able to resist any challenge that we will not have, because well, in general, our well- mannered people are decent people. the people are against any aggression against any harassment against everything that we experienced in the twentieth year, but it turned out that technology was stronger than it turned out to be that influence through these new digital platforms. first of all, social networks. and messengers - it is very large and probably somewhere we underestimated our capabilities. probably, somewhere we underestimated the possibilities of these aggressive resources and their influence on people got what we got , uh, did not go away, neither social networks nor technologies became people, especially you understand what the 20th year was. sorry for coming back again. it's an insidious technology designed to make people's emotions easier.

to induce everything, there with a certain video sequence. and why are the americans now blocking chinese social networks and so on, because everything is being built there for him. so on the row that a person is evoked by emotions man is a creature that is inspired with the help of an information row there with the help of photographs of numerous comments on the groans of the stories of a friend who has a friend's son's girlfriend's daughter , and so on. all of this e shrouds in certain khachembery. echo chambers in cocoon informing people to each other. it is forwarded to escalate. and now they are in emotions. this is their only one. is it true. they already have puffy eyes. they already know such not in adequate behavior, but these synthetic emotions. they quickly arise and quickly gasp in this specificity of such, while they quickly arise, a person is capable of any e, rash actions, illegal and delinquent crimes. and wherever you want to go and get and shake

the flag, to which you never shook, but, unfortunately, he does what he does here , returning to the first part, probably you need to think very seriously and share. people who really became victims of this digital zombification in the twentieth year and who, in general, committed administrative offenses there, but got scared when they sobered up. then, uh, they fled abroad. naturally, they promised something there, and now they are suffering to provide it. eh, they live, well, practically many starving people want to return, but they are nightmares there. they say that if you come, they will definitely sue you there , they will put you on the same thing and with such people. well , of course, somewhere we feel pity, although again, any offense, any crime, must be e, evaluated and must be punished accordingly. otherwise. this will lead to a wave of other offenses in the future. here, following your last premise, and put should the

belarusian media become, let's say, softer conditional illuminations. should he soften his ah, should he thread his rhetoric listen, we constantly want to interfere in editorial policy. in the media, we took this practice from our opponents in quotation marks, we take enemies, because the information confrontation has already grown into stage of the war. no one on the other side, not on this side, doubts that this is a technology that has nothing to do with the media, nothing to do with journalism behind it and there are information centers, but psychological special operations that prepare content that prepare content, not even news not on the news, but far-fetched ones in quotation marks, we take a factor that is then overgrown with some kind of journalistic pseudo construction, then bloggers, then it’s all fasting and so on pumps up emotions, because, uh. well it journalism has nothing to do with it. eh,

but everything is regulated there, as we understand it is censored, the task is clearly executed by the people who worked there in the past as journalists, they pass. uh, polygraph but god forbid lo to the current government, they write when applying for a job. essays about how bad everything is in belarus and they operate only within the framework of editorial policy, in fact. here are these chicks who dictate this editorial policy to them and neither to the left nor to the right can, uh, come. i don't think it's on our channels. i would really like to avoid this stories. although i have such a folder for grisha azarenka, i will give him a retirement gift, mostly carbon-copied, sent by e-mail abroad on the instructions of those whom his work, but directly, well, very sorry for the word sausage, whom she outrages and whom his effective work and may be excessive emotional words and turns catch and affect his target audience. i would not want to go so far as to tell grisha azarenka what to say,

how to write, and how to say? and in this there is our freedom, and in this there is. our truth, and this is fundamentally different from our media and their right to be called mass media, nothing else. editorial policy alexander alexandrovich , you came to the stv channel after grigory ozarenok appeared and showed his successful effectiveness. well , for sure, the new leader could e take away. all uh, but you didn't go that route, did you ? we have a hope sas, for example, we have other new projects, but here you left this rhetoric, why did i leave this rhetoric, as i already said that grigory is in demand he actually has a target audience, he is watched, and he is watched abroad, and no matter how they treat grigory ozaryonka, but he is well , i think, i quote the most. we are outside the perimeter of the republic of belarus, that is, it also

feels like they are just looking with a pencil and, as he said here, vladimir borisovich, why brush aside what has been done to date, if grisha is in demand, he has an audience. like i said and there subscribers who are subscribed to his telegram channel on youtube channels, which, by the way, are regularly demolished, it means that this is currently in demand. this is his opinion. he has an excellent sense of this or that agenda, but he considers this to be his opinion . what it is, therefore, if we talk about the editorial policy of the entire tv channel, that is, grisha, but there are also completely new projects, there are other authors who, in principle, cover the entire information field. we give our viewers our subscribers different opinions and they choose it, but if talk about different audiences, then we cover the information dome. i believe the entire audience is what they want to see and who they want to see and who they want to

hear. you, too, came out in a new newspaper format, which was not yet familiar to belarus at that time. however, here is the picture. covers and the title on the cover yes, it made, but to speak and b to understand that well, probably not only in television journalism. there are people who are brave enough, because, well, i also understand that a lot er sharp words and sharp pictures, which probably became the cause of complaints, complaints and the ministry of information. and in fact, he was a sleeper, but uh, you will keep this course. also, again, they say that our information strategy is aimed at two electoral campaigns. it will still change with you depending on the time, or you will go like this with a rigid rod. and when we remade the newspaper, it was just august of the twentieth year. we have published the first issue of this kind already in a new format in a tabloid. and what

is a tabloid? this blade is the word tablet. yes? that is, as a tablet of useful substances, yes, in the maximum such concentration, the same tabloid. this is compressed useful information also to the maximum. concentration, and we were guided, among other things, by television principles, because people, e, today have precisely clip thinking, clip thinking on the internet, clip thinking on television. everything is clear. but for some reason, clip thinking for a newspaper for belarus has become new. although it is also not completely new technology. we they were borrowed from our colleagues. eh, the west who have been using them for more than one year, and journalism must always remain aggressive in order to influence, but aggression can be, but useful peaceful aggression. yes, like mirny, and there we will say so, it is absolutely useless and pointless, and therefore here you need to be able to maneuver and just choose. uh, the right formats and on time. i absolutely agree that 2020

has already passed 3 years ago, probably, after all. stop talking. and those who ran away. and those who reason or evil that we feel bad, we fought, we survived. first, let's be honest, what were we standing? that's not all. especially. who today most of all says that they never stood, that they stood, let's talk. e, directly, but about this just the same, whoever was already standing, he already closed this topic. this one, yes, there are some stages there, there are already acceptances and all that and it is already working in a new way, because you need to continue working in a completely different way, there are completely different topics. excuse me, apart from politics, there is the economy, which is also angry, in principle on politics, but the economy is the basis of everything in any country must be shown. how our people live. why is there such a salary? what region is developing. and what no why, but to show these good examples and bad ones? that is, it is, judging by the sociological question, reliability, but it is in the lead, that is, there is a request to the right for the truth

, because in this case there are a large number of sources of information, in principle information, and it is already very difficult to figure it out. here are all the charts. they they already show the result of the information policy that our media have been pursuing over the past 2 years, if trust in television, let's say, has increased and on reliability. we see that 62% means the result of the information policy that was before changing, of course it is necessary. but changing does not mean that you can take and close what was good. yes, i want to convey the idea that everything is fine, but we need to bring a new, more subtle one and in this regard, we must maneuver first , uh, in this regard, they set the russians as an example, what they need, they say, to learn how to look at some they are doing, then, uh, we were given ukrainians as an example. here are the talented people. look how many talented people they have who can make shows and can make products, respectively, on television. well, i speak for

television, and there should also be some show, and people have requests for this. if we don't give it to them, they will look for it. it's somewhere else. here's nadezhda they came to us from ukraine, in principle, for a long time they also worked on ukrainian tv channels. am what in your opinion, that's what the belarusians lacked and what did you come to us with, what did you bring? well, look first. i would like to report on my opinion. why do we see such figures in relation to television, because a person gets used to what is now for each of us during this period of the information war, when this stream of information overwhelms us to observe information hygiene, which this suggests that now it is very easy to create an idol for yourself to stop thinking about consuming information, but not being able to independently analyze everything. this is responsibility. all this, uh, in fact , transferring mental activity to someone

else in ukraine was very popular. it was, in fact, police technology. what was its meaning? yes, here is a bright charismatic speaker, he was called a leader of public opinion, he has been on this wave for several years his fan club his base and at some point when there was such a clash between two oligarchs, for example, political projects, and such a person received exercise a certain name with a certain amount of money. and after that, this man destroyed that opponent, that is, he performed his task with high quality. and after that , it was impossible for the person who was informationally destroyed to justify himself. even if, in fact, what he said was not true. and this is a big problem, because today it is unconventional. yes, not the classic popular media, the same telegram channel, but a person is already used to consuming so many fakes. and this disgust probably contributes to the fact that people are returning to television because

, for example, today's talk show, you watch you see different opinions. you understand some kind of general picture for yourself, you can formulate and understand. unfortunately, not all means of mass. information in ukraine has survived the same, so many people ask questions. and here is one of the reasons for what we see now in ukraine, what is the reason for the war, because they destroyed freedom of speech, and i remember very clearly, that day at the time of january 1, 2021, sociology was published, according to which here's the same psg party, which was still quite popular at the time, had a confidence level of 24%, what happened a week later? that is to say, the mono majority could have been forgotten even then in a week, and then, a month later, they began to close us, destroyed the opposition media , which were the only bridge connecting ukraine with russia. after that , criminal cases appeared on certain oppositionists. and this is the situation , but now you are working in belarus , we are talking a lot about what is ahead of us electoral companies. well, probably before you

were not so immersed in a sea trip, but in general there is no idea you are going to stay with us for a long time, respectively. ah, the first. these are two years ahead of you, uh, you will have to be with us. ah, how do you see your role? well , look, i actually see, i have a rather narrow profile. i am international. and i really like to try to explain and show the viewer what is happening behind their backs, because we see what slogans european politicians come up with western most often this is not true. and what a simple , roughly speaking, german frenchman thinks, no one hears his opinion, and you know. my close friend, he is a member of the bundestag, a german such colleague conducted a survey about how many ukrainians of military age now live in germany, this figure, of course, already the site the fact that this is a fairly large number of people, but why do they not fulfill their duty. why don't they defend ukraine since such a keen desire is present, but actually outside. and when he

came with this information all the information, they said, we can't accommodate such a placer. that is, unfortunately, there is a certain dominant ideology that does not allow. go to another, here i am jointly incompatible with the party line, which is the common ideology that you oppose in western society in european society. this is very difficult and not so long ago vera had a conversation in parliament. with the euro-deputies, one was the representative of france, germany, the same latvia, such a fuss arose. well now i don't know now will they let me down here again, or am i already everything and somehow. eh, the closer to some here i will continue the thought of political events within our country. it seems to me that it is all the less interesting for us that other belarusians there, in principle, are the kind of people who are not happy when a neighbor’s cow has died, we are somehow more interested in our lives. u engage here, therefore, as it were, i'm interested in you

transformation. i would argue with you a little. look here. i'll just translate the conversation a bit until you see it in full. here, it would seem that we are really not interested, as alena says, well, on the other hand, we see. kitovtsev latvians poles who come to us and, willy-nilly, we compare. and how they have something for us, in principle, indeed, it may not matter how they have it, but we are somehow trying to understand. look, we have everything in stores. they came to us. our utility bills are not going up . they grow there. this is important. here in the same international journalism, or we just need to draw geopolitics what is happening. i have a lithuanian friend who watches regularly. our channel says because you can't really draw. no, you went out and shut down, but i think a friend has a good joke. unfortunately, you are seeing not only repression against bloggers hmm uh in those

countries that we believe, well, they impose on us so much that they are reference democracies, these are the baltic states and poland and ukraine there, in general, as if opposition. and there is nothing left in the traditional change of the blogosphere anywhere , just cut out and, as it were, it is considered at least normal. sorry but um. you know, i got caught thinking that we for the first time, and being disappointed in this whole fairy tale that we have been told for many years, they turned to their own, turned to their own , began to look at their own, began to trust their own. and this is actually a very good useful process, but the anonymity of these, so -called non-traditional media, it has already shown itself, that basically it is, of course, lies of manipulation. but to the sociology that you showed at the beginning of the program. i want to add people when answering this understand was a telephone survey. they answer quite typically, there is a 12% increase in television,

if i remember 10.8 overall, growing trust in traditional state media but numbers uh, pipolometry. we have a national media meter working on kantar technology, which shows a 16.4% increase in the consumption of television content over the past year. this is a colossal figure of this, well, no one can show. uh, it’s not like in the post-soviet space in the world in general that there would be such an appeal . which appeared at us already millionth viewing in peak on some entertaining project. this is already the norm for a million people in the country. uh, watching at the same time plus pending views. plus, at the tt platform, where they look on demand. you understand what numbers we have reached, and sociology is a confirmation, maybe to a lesser extent what we observe from

digital measurements, what is happening, but there is no need to flatter yourself, firstly, because sometimes we like to rest here, as they say, we know all those surprises that are prepared for us. our opponents and those digital environments that are spinning. unfortunately, these are not our platforms. we can adapt to them, but at some point, even that telegram, which we considered the territory of freedom, can simply cut down 80 of our 30 resources without declaring war, just like that, and all the rest of the mett and so on. it's not our technology, it's not our platforms, so what we're left with is our conventional media, television , radio, newspaper, traditional internet sites, which we'll also work on. and here is how us orange newspaper. after all, all over the world they also say that the newspaper is dying; radio listens only in the car. i remember the film moscow does not believe in tears, nothing will be one television. here i am always on us about 400,000 we need you, and our viewers say.

thank you very much regions, we are going to create holdings. yes, this is a newspaper, radio and television, so we need these three components , of course. what is dying also said in the twentieth that the guest is dying, no one is watching. this is a box for grandmothers, newspapers. nobody reads no one listens to the radio for what, in order to destroy their ideological information opponent in this field, the media landscape, it consists of a combination of these media and communications. the more competitors you choose, the more you capture the eyes, ears, hearts, minds of the people you've been told to fight for, for which you're being paid by foreign governments and intelligence agencies. they also talk about newspapers. holding is probably too strong a word that frightens those who live in the regions and, probably not quite related to those enlarged editorial offices that we want to create in the regions, but these enlarged editorial offices. uh, the leading editorial offices will take

over those functions and these tasks that the editorial office that is located in the districts cannot effectively master. this is very good. larisa mikhailovna, their holding works, because there is the internet. there are social networks. there is a design. there is a modern layout. and it is very difficult to do this in the region, at least, because it is difficult to attract a specialist there. these are expensive specialists smm-schiks pr-schiks, designers, typesetters artists. uh, for that, you can outsource this work. e is the head editorial office of the holding, which will do this for you, and the journalistic editorial office will not work in the district this way and better. nobody knows the area of ​​the problem and the events that take place there , we are talking today about the information strategy of our media for the next few years. ah, last

week the president touched upon the construction of an allied holding, which, in principle, should become such a big media holding, yes media holding, which should become such a large structure. which, well, as i understand it, should cover, uh, all events in the interests of the two countries and belarus, russia , in fact, absolutely on equal terms. i will ask a question of the game to alexandrovich marlyukh. that's why alexandrovich you are a person who often speaks in the belarusian language, you are a person who speaks very often, uh, about the history of belarus yes, and how do you think, here i will come from afar your point of view on the allied media, it will be interesting and in demand. what can i say for how my point is ticking because of the union of the levels for the undercoat is necessary, like at least the belorus tv channel, and from the remold registration on the federal user not in the russian federation for the first time we pepper

the collars, the allied holdings demanded from the cob edita call belarus to kill him with a normal russian tv channel like a skin-russia ignorant traffic jam. here it obeys. here is kali buddha evenness. at least they will collapse like this, as long as there is no lie from my points. they can't find a knot allied, let's say, or towers. well, this is called complementary to say that absolutely. well, it’s either the tower, in essence, it has more than that, i want to say that these twenty-eight ikea cards are signed. i am missing one 29 card of pahmutar interaction, because kali is hiding russian henchmen for the departure of non-slavic history in the history of russia, then there you do not bachish, neither belarusian nor ukrainian subjectivity for everything. you were but supposedly we could create some kind of allied handyman and allied propyvdeltika to that, which is a pity for kolya

we know the russian culture, the russian tradition, the russian majority, then the belarusian culture, the belarusian tradition, belarusian pressed the average russian. eh, softly seemingly, uh, leading the seeds of the soviet union, this situation was many times easier, because there were roman newspapers, there were translations, there was a cross section of literary content not only belarusian, but also less of a lot of negativity. it seems to me that belrose still exists, it has a place to be, it works. if the program i tell the truth is something over the gate he demanded to win back the league implement and give it a button. yes, now i want this union’s cabin of roses and chalk in the russian federation 24, in my opinion, a round-the-clock channel that broadcasts in russia as far as it is in general, uh, in demand and that, after

all, the union’s median, firstly, we have instructions from the chairman of the supreme of the state council of the union state of the president of our country, alexander grigoryevich lukashenko, on the creation of a media holding, so here we have already carried out some evaluation work, because we have, yes, not everything, of course, is so rosy and as wonderful as sometimes we hear from the reports of the leaders, the media that work on this allied theme. of course, there are achievements and there are many shortcomings, but the task has been set and we must fulfill it here too, but there is a completely unambiguous understanding that this is necessary, because the topic of the union state now did not sound like it sounded, but it sounded completely different in the spirit of that accelerated integration and the allied partnership that exists between belarus and russia in essence. we are the only two an ally who supports each other on the world stage, as the president once said

back to back and we really shoot back, so now without such media, without the media that form this holding, we can’t get anywhere. unfortunately. yes, that's right mate. he says that belarus is bels more or less available in cable networks, they see what they see there. this is the second question, but in russia it’s not about the union theme, it’s not about the channel, belarus practically no one knows, yes, and if you leave the urals, they will ask you in your passport registration, because no one knows that we have a union state and equal rights. this is a flaw, no republican or federal channel or any other will cover this topic, because they turn to it, mainly situationally, when due to other visits. when there are some meetings signing and so on. well, or some kind of emergency happened. and they just don't care. they have their own agenda of the federal republican district regional city and so on, so the topic of creating a holding of the union state

sounded very sharply, we conducted an audit of everything that is, this is a sufficient amount of sprayed funds. a sufficient amount may be redundant media, which in our estimation is not as effective. no one has proven the opposite to us, as a result of this revision, we must work out three main directions to leave one print media because the audience of middle and older age reads the print media . it must be tv good propagation in bridge mode in cable networks. at least, and maybe in multiplexes. let's see how the story develops. well. of course, digital environments are a social network site - these are messengers where union topics should also be sprayed . and these environments should be the source, the only operational and objective source of union topics that will be sprayed, then all federal

republican local dreams. and such a question is in the air. here, uh, head of state last week, when in that including, uh, summed up certain results, well, here is the anniversary of such signing of the allied programs, and he said that it was not in vain that such a wide circle of our top officials was invited to the palace of independence in order to convey, among other things, uh, information that the interests of belarus and not below the interests of the russians, in the union state of politics, of course, absolutely, that is, the union state is a union of two equal states. and if we are for the political level. we can be calm there. aleksandrovich is very tough on guarding the interests of belarus, and the government economically it beats interests, but in the information sphere, but we have not yet had such precedents in terms of cooperation , a logical question arises. how to maintain

a balance of interests between belarus and russia, given that on some issues we even have very different views. yes, we are allies, but we have our own interests; belarus has its own; russia has its own. and who will be in charge? well, geopolitics is generally a story about interests, about observing the interests of each country, our interests. naturally, e coincide and situational in general strategic historical and humanitarian. we , er, not that we came out of one country, as they say, yes, with the collapse of the soviet union, this is getting deeper. it's all soaked in solution. you are hinting at such two-way traffic so that this information exchange and that the distribution of the mass media is exactly the same, as most of the federal russian television channels are distributed here should also be distributed. when there were votkovidnye

times there was such a conflict was when and we relatively speaking, we did not say anything. we did not comment in any way on how the russians are fighting covid. we were engaged in our second channel, which in the columns covered something like this, uh, that is, an example of such itself is not the best. uh. now, probably, we will not return to these stories. they have a specific editorial policy. we will not praise or condemn her, but we have seen such facts and russia is not homogeneous and the media and their founders. these are completely different people. behind them are different towers of the kremlin. they treated the republic of belarus differently, we are so accustomed to thought. you know how unitary the state of us is integral. we understand. there are also people who identify themselves from russia rather conditionally they, who considered switzerland children in england uh, real estate in the south of france they live here temporarily in russia, how is it like that? they worked out the euro, but

now everything is changing and the belarusian media have changed, because we already have your same stv channel, it already independently forms the broadcasting network, and could already enter on the same conditions. distribute to the cable networks of the russian federation as russian channels spread here and belarus 24 is changing. we have a good example of the world and world 24. we need to establish this two-way traffic and not listen to the arguments of those people who consider themselves one step higher or somehow worse than us. everything is history. this one is over. we need to move, we need to find points of understanding and build, among other things, an allied holding and promote our media, because the interest of russians in our country is very high. and, unfortunately, we will not implement it, because we are not there and the russian media implement it enough, yes absolutely right because in fact there are russian federal tv channels on our information market. here. for example, in

our tv company this is rtr belarus and we broadcast their agenda throughout our country. yes, unitary enterprises and rules vladimir borisovich said that hmm , everything is clear with us. there is a team. there is a spread. we have a clearly unitary enterprise. uh, the state i'm sorry, but in russia, yes, there are different clans. and when you want to say, e for our colleagues - this is from belarus two four, this is not everywhere a channel that is specifically intended for distribution outside the territory of the republic of a commercial component, but does not immediately require a commercial component. that is, it turns out that we are not fully present, but in the information space in the same multiplexes on the territory of russia, they immediately transfer these issues to a commercial footing. what do you say? what do you mean, what do you think, in general, about this idea of ​​​​creating an allied median

? but i do not believe that such a media holding will be created, this is, as it were, the first. i have uh, i have belarusian, but as alexander grigoryevich told the modern effective independent, and so on, yes, because, as for me, the information environment is approximately like a single currency, yes the key question, where will the emission center be exactly the same with regards to some kind of information holding. the key question will be where it will be located, and the editor-in-chief and editorial board will either be in moscow or minsk based on this, these are two very different holdings, but nevertheless, why does it seem to me that alexander grigoryevich constantly insists on the need for this work to create a holding. that seems to me the logic. uh, maybe in the next one, the word revision has already been heard several times during the discussion. yes, it seems to be some formal reasons for holding a re. what we already have, but did not have, they

appeared when alexander grigorievich said a year ago. let's create a holding, respectively a holding, which is now to begin with, you need to inspect to understand where the money is allocated, what is being broadcast. and to be honest, that's how, for me, even to gain an audience for e, allied relations will be quite difficult today in the belros program. as far as i ran there, there was a film with louis de funes crime series. that is, something that has very little to do with the topic, but the union of belarus of russia a. but when we study each other in order to create a holding, colleagues from russia will come to us. what is there, maybe they will tell us how people which, let's say, are more successful in launching, and the media and television on a commercial footing. and somewhere we will tell them something and it will all be public. perhaps with the participation of the heads of state and work on the holding, it will somehow, well,

improve us a little, e . uh, he said that it would be great for belarusian channels to be represented in russia said, approximately said, i quote that we can launch bad things into the information space russia yes. it was a press conference with russian journalists. yes, you work professionally better. but as for the ideological content and value, you need to learn from belarus, respectively, we can learn something from the russians in this process, the russians can learn something. and what about your idea of ​​entering the russian market? just wanted to add. i can add, as we enter, yes, the russian market, in fact , it's not enough just that we spend a lot of time on some kind of negotiations. eh, and for that so that we were taken to distribute everything at the finish line and the line. we have finally submitted the documents to roskomnadzor a. and now we are waiting for their response. of course they are looking into it. our newspaper, because, of

course, we have a completely different agenda there, it is also political, and our russian colleagues are afraid of this most of all now, because they suspect that later we will change our shoes and become pro-western. uh, it’s clear here in belarus it’s clear to all of us that we won’t change our shoes. yes and a our position will remain the former, but the russians need this position, so that he starts us the position for belarus yes, uh, but nonetheless. we supported, so that suddenly some of our enterprises would not fall under the sanctions in obvious cases. we will do something, but we will form separate content in a slightly different way. precisely, under this newspaper, already providing for a-a corners, what things, although , of course, it is possible that it is also impossible to foresee everything somewhere. and we can get caught. yes, nevertheless, but the information space. there is specificity. here is the entry into the russian region, because i don’t understand roskomnadzor, this is still about such a federal body that conditionally

allows, but let’s suppose, uh, chechnya, uh, there, for example, tatarstan and the smolensk region are completely different regions. in fact. there are two ways you can work with the russian post and then it will be a subscription yes, for example, but this is also very difficult, because there are just other mass media besides us, and there are a couple of large distributors. in russia, they are private, so, if you talk about it, yes, well, this is distribution, maybe at different points and in stores, for example, yes, where people go , for example, minskskaya pravda, now it’s busy in stores, what is the union holding - this is not a pro-commercial story, there is no need for it to be present in it. the main thing is the commercial component, this goes without saying, because here the story begins again. who is for whom and how, so i assume that basically it is, of course, the ideology of the union state. on equal terms, that's what

you need to find your product, buy it, look, you need to act modern anyway and just rely on some that we wrote a letter and they won’t buy us there, in order to act at the same time, you need to use completely different methods. if we suggest that this is exactly what, probably on them, and if we cut corners, then so that russian personalities with skinny knees have a rebuff rule of spree, according to some media, alba is allowed in and the inshai of ukraine are not allowed into this territory alba even without the political will of the one who came out. the great rusnadzor will simply not play some local speeches at night for you. we know jumped at informational agendas. must sound principles. have two bones. they will name no editors, no information, other than channels. i remember how they squashed us in our twenties . yes elections and in the process of elections. well , after the principles of the two presidents. suddenly

, abruptly on federal channels, full of great principled editors who love to hysterically squeal in mezka changed, and they began to drown for belarus, i mean, despite all the diversity, the kremlin has one head kremlin faith and potassium will be the principled position of the president of the russian federation and he will give the go -ahead , then all articles do not get dirty from holdings of forms of authority, turn sideways to the belarusian brethren sideways to that correct that of the reba, it’s just that the most important thing is what we are all talking about, the principle of evenness the principle of political will and the understanding that they need it, no less than us knee escorts are going to be with us at once. igor alexander from the reader's point of view. and why is it russia? you say

it is necessary. and but what do you think, why is russia here, when they asked such rhetorical food for the fishing rod, it’s not up to ukraine russia wasted ukraine let's call speeches by their proper names if you don't form a free informational agenda, it's easier for colleagues and for me a graduate student. i will send to the scientist in berlin in krakow in law. why moscow, but what in belarus, uh, russian tv channels broadcast little, they asked me not about the russian trip. i’m talking about our trip, what are you saying to them that the russian channel we broadcast they have us wait we have it, but belarusians hear the opinions of russians on certain it doesn’t matter what elk if you equalize you begin to understand the speech about that today i drink not so long ago i went to moscow, we

concluded the weather there with the rector or a narrow sovereign university. you interfere, er, with the mogilev state university and the institute of archeology of the russian academy of sciences, and we communicated with far from irrelevant people, academicians, doctors of sciences, believe me in health. uh, let's say awareness of some basic rivers for us is more than big colleagues is problematic. and this is a street to deign. and these people are not from the street. this is awareness when our tv channel is joint, let's say it will be included in the first multiplex on all tv attractions. that's all. and here then. yes, aleksandrovich's political hospital says that unitary surfaces are needed today, they worked. do you remember that moment, if this was really the case, when russia lost ukraine or ukraine to russia discussion platforms disappeared, because disputes are born in dispute truth is born, and

it seems to me that the creation of an allied media holding is for both participants. this is beneficial only because everyone has something to say, and how to praise her for something to criticize. and i have repeatedly been authorized to declare in the program that there were such biting disputes between belarusians and russians, and this is great, because , despite the fact that this is a union state, this state is a partner. but this is adequate sound criticism, which is necessary. the main thing is to be ready to hear some of them, including not you who thinks, but you who thinks about it? listen. well, look at the news, they launched the ukraine project well, sort of like about ukraine so what's the problem? allied, too, as it were, this is also such a story of russians about ukraine, belarus well, this there will be no holding, it will be non-joint, then all the same, the work is entirely controlled .

i do not really understand the interest of the russians. i support, i personally, i don’t see her to hear the answers, the russians need to be invited. so bet is holding on by inventing our viewers. just reveal the secret. unfortunately, our russian experts. could not get in touch with us, but his opinion. we also really wanted to hear. i'm sorry that i'm completely i can say for sure. and it was i who heard the speech of my colleagues that the request on the allied theme in the russian audience is very large and that is the void that is being filled with nonsense. this is the result of the fact that the holding was not created. it is hoped that this will be a commercially effective profitable process. probably not worth it either, because it does not commercialize the content either, it is not sold by definition, but to fight for the eyes, ears, uh, readers. the listeners and listeners of this holding of the product that will need to be created and the request is very

relevant to them interesting belarus they are interested in the topic of the union state, despite the fact that the union state for many years for someone. this is generally a discovery that it exists, because in the editorial policy of many federal channels the phrase union state was replaced by the state of an ally, and so on, and people simply did not know about it, and search engines did not index. this is why, well, few people in russia knew that such a state exists. now it all sounded. absolutely otherwise very much in demand very much needed somehow present or put differently. so you know that they seem to have matured, but the attitude towards the belarusian media for the sake of justice for the sake of russian colleagues is completely different. than it was two years from a professional point of view in terms of the growth of quality content production and content journalism. and this is true of entertainment projects, so this is already coming here. uh, a period of peer-to-peer conversation and that very two-way

traffic that we all dream of. sorry to be back again in 2020, but i remember then our russian colleagues were talking about what you need to do. so there are tips. eh, gave em. some separate some not, but hmm it's interesting that they convinced us that they would never be like that. they will never come. 2 years have passed on the same rake and we see that the same, well , the means that we used in order to achieve, yes, the question it seems to me that it’s not that someone is doing the right thing wrong. but if the husband is, as it were, partners and we are in a union state, then, if, for example, and we are not closing during the coronavirus, then i would, for example, as a belarusian journalist of the union journalists. i would like to have in the report of colleagues there from moscow and st. petersburg right wrong it's their business their editorial policy. this does not concern me, i will not climb, but so that i have the

opportunity to say the same about the entire union state, dear russian brothers. we do this, we are sure that this is the right thing to do. you may think otherwise, but you definitely have. just here is our example. yes, but we went this way, but time will pass, and we will see which of us. well, they are right and wrong, we will learn from each other , but so that we also have the opportunity to say our word at the same level at which our colleagues there from moscow, st. petersburg and other cities say. well, only then will it make sense, in principle, to create such a structure, if we have such an opportunity, we will have the opportunity to broadcast to the same residents, receivers also of the russian federation, again. i will repeat my thoughts in general affordable package. that is, in general state, that is, when he switches there the same tv channels or let it be iptv and any environment is still accidental, even if you accidentally stumble upon a tv channel, let's say a union state and says, well, yes, you

can see igor's tour program in essence, because what i see is that, again, the program is authorized to announce russian experts with pleasure already come to the territory of the republic of belarus and participate in our programs. that is, already, as it were, the movement went in this direction along participation now the main thing is to consolidate. i think so when deciding the union media holding. one of the points, perhaps, is to be able to broadcast the tv channel, as i repeat once again my thoughts, it is precisely in the public multiplex throughout russia that such painstaking and very difficult work lies ahead. well, we would have more bloggers who would broadcast on union topics, because here konstantin, the same our experts, interrupted with whom we wanted to talk, after all, he actually always said that the union media holding - it's good, but let's put it this way. his position is the editorial of his telegram channel, it is still not the union, unfortunately, unfortunately, sometimes the union state and nostalgia for the soviet union are confused, they agreed

on completely different content. well, summing up our such discussion, it is obvious that the work really needs to be done in a lot of different ways. the main thing is that we understand what we want. and this is already a big deal for our interests, we will observe and set aside, including in the information field. and most importantly, now you can not only watch television, but also to listen, and not only to listen to the radio, but also to watch. as a matter of fact, we have come to this. in this project, we look at science from a different angle on your cellar restoration. this mastadstvo ty usershtaki science is true,

the action in the middle is natural, because restoration is a synthesis, such here and science is bridged here. whatever attacks returned, one collector, a small painting in the process of restoration of the left path, was able to identify. uh, the autograph of the author refused the italian bridge, so on foot half past eleven year, and also get answers to questions that are important to us. how much the island it costs here in a nutshell separately and dementia and people understand , the elderly and their relatives that this disease is a recurrence is a very important factor. i always say that if the patient decided to put it, it is inevitable not to think about old age, but think about tomorrow, then you will not put science mania, watch on belarus 24 tv channel. in 24 hours you can

do a lot in 7 days even more in our project . you will learn about key dates and events in the country and the world that took place over the week in just 20 minutes, there will be time for some of the entertainment, exciting movie projects. online travel and healthy lifestyle everything, this and much more in the weekly project aired 24/7, watch on our tv channel every friday evening. i tell my colleagues that it is very important for each of us who works. it is that we are not observers of history. yes, and we are its participants , we invite you to open and delicately talk about everything. and even more in

show business. everything costs money absolutely everything it has its price and there are people who do it. and do not be shy about talking about it , there have been cases in your practice when you have, uh, defended a person who committed some very serious crime, and which you did not like in the new releases of the project. say, don't be silent, the guests of the studio will talk about their professional path, ambitious goals, and how not to repeat mistakes twice. we can try. we have a chance to lose, that is, and there never are such cases. when are you one hundred percent sure that you will win? well it such a high-class product that, well, you really looked and you proudly stand with the belarusian flag, and you sing hymns after that, and you came with this feeling that you are a belarusian and this one is also history. say, don't be

silent, watch on tv channel belarus 24. live panorama in the studio elena khochova, hello. here are the agreed steps in foreign policy to promote economic cooperation between the countries, the president of belarus held a meeting with the head of russian diplomacy, and the board mfa four areas. belarus is celebrating its anniversary, everyone is known for its brands, but the main advantage.