they showed that we are able to create samples of equipment, innovative industrial industrial, so to speak, all kinds of objects. we are capable of creating software. we are able to create new ideas. and it is precisely this development and creation that is included in our current strategy. well , perhaps the culmination of all this. i would say that today belarus acts as a certain spiritual center, a center of gravity, among other things. uh, orthodoxy together with russia, of course, but he is our deepest values, they are acceptable to not only for our, so to speak, the orthodox world. they are acceptable to the world. they are accepted by other countries. and possibly in the future. this is the bond that will allow.

create a new world order perfectly is absolutely the point in this conversation mode so ellipsis because to this topic fortunately. unfortunately, we will be dealing with a new word . thank you for participating in this program for your opinion, which is all for today.

significant sporting events in the context of the whole

world were very worthy of our girls 4.10.12 places you know the level of competition in russia today. therefore, we hope that these are promising guys. they will in the future show the result of the key news and sports facts of belarus as the flagship of the belarusian football. and this, despite a significant renewal of the composition and a change in the coaching bridge of a new generation of belarusian athletes. today we can pay more attention to our hockey, so today we attract more children. ice is released for young guys. it is possible to take young guys to make stars out of them. look at the belarus 24 channel. my name is ivan sinichkin, deputy director of the editor-in-chief of the publishing house, belarus today. ah. i would like to talk about

internet projects. uh, and everything related to this work in the publishing house. hello , on the air, the program, say, do not be silent, the studios victoria popova and tatyana shcherbina and are visiting. today we have ivan sinichkin hello, glad to see you recently, the partisan project, belarus coordinator, which you are honored with the president's special award for spiritual revival let's watch the sweet moment of the awards ceremony on the screen.

andrey konstantinovich demenyuk, director of the archive, the question that we ask all the laureates, did you expect such a high rating, in fact, this project is not about awards. mail. naturally. we are very pleased and inspired by the whole team who are working on this project with this award, but in fact this is a project about the feat that the partisans and underground fighters accomplished about the

memory that should not be forgotten about, well, then, that it is necessary for us today's belarusians, but the reward is, let's say, an encouragement, probably, to work on the project with renewed vigor and new energy so that it really develops and brings this benefit in which we put the most the beginning of the start-up project, a unique project started today within the walls of the national archive of the republic of belarus on the occasion of the 75th anniversary of the liberation of our country from the german fascist invaders digitized history. the partisan movement we need for the younger generation to tell with specific examples what happened here on the territory during the war. unfortunately. today i use the internet in youth receives distorted information. this project is designed to provide information that corresponds to reality. at the first stage, it is planned to

convert into electronic form the award lists of more than 80.000 partisans so that you can imagine, let's say we have 460 cases hmm, uh, of which an excellent personnel sheets. this is a unique document something, they are very fragile. that is, even from a technical point of view, we have to scan them. that is, make no mistake, because at night they are already quite fragile paper. i mean, uh, money, by the day. uh, constantly sheet after sheet. here it will be necessary to scan this to find documents. e. went to the award since 2018. they announced what they planned to do, what has been done over the years during this time yes, indeed, in 2018 , the publishing house, belarus today the national archives signed an agreement, which we have now looked at the video, and already, for independence day on july 1, 2019.

we presented our project website and there were already 30,000 names of underground partisans award lists, which we have digitized in that short period of time to date - this is already almost 200,000. underground partisans are included in our database. this is a million documents, a million pages that have digitized these fragile documents, which have ended up in an electronic database and are now stored and available all over the world. naturally. this is a very big job on the side of the archive, when it is necessary to prepare all these things for scanning and a lot. here is the publishing house, when we accept these documents and turn their pages on our site, a large number of visits and interests arouses, er, our site regularly, so we believe that these are the declared things that are in the eighteenth year. uh, hmm, we

announced the signing of the agreement. they are gradually being implemented. of course, we have a lot of work ahead of us, and we are doing it regularly. uh, because for some estimates, and there were about 370,000 partizans operating on the territory of belarus and about 70,000 underground fighters. that is, we are still in the middle of the way to digitize certain documents, but already, as we have already said. uh, award lists are getting less and less . we digitized most of them, personal sheets. documents related to the natural slaughter of partizan yes in the course of battles or illnesses are coming and will continue to go. well, there is a very huge plast ahead, which we want to show in the coming years, this is the work of brigades and detachments, which documented their combat. e exploits e tells about operations, e, which were carried out by the detachments, a lot of such wall newspapers, e, which were issued in the

detachments. that is, of course, they are in the archive. these are big sheets. like in our youth we are familiar. yes to us. uh, wall newspapers combat leaflets. they were called, which told about the exploits and some reports were reported to the partisans. yes. eh, it would have been ridiculed instead of humor. naturally , the enemy is to raise the morale of the squad, so this is a very interesting visual series, which we are preparing to begin soon, uh, to present on our view of the site. in fact, you already mentioned it. how does this program work there? well, i'm like that. you can enter yes and the partisan's medical data and find it by the name of your relative, for example. yes, yes, there is a search for a partisan. there is a search bar on the main page right away, so that there are no extra clicks that the user must make , just start typing in the last name and it will already

be shown. how many search results for this last name are you can add the first name as well and then uh, open up acne search results . we will see the list. yes, it can be surnames, both exact matches, and a match in which there may be some, well, inaccuracies in terms of spelling the surname or name. yes, we have many examples of even well-known surnames, for example, livens. yes, it was recorded in the documents of the livens or the viennese. uh, but in documents and editors who endure the wrong. everything on the last name is already in the database on the site with handwritten these things they make, as it is in the document, but the system allows you to find and enter an already large list of surnames, uh, which the user can click open. the date of birth is displayed there, the area where partizan was born is displayed if such

data is available and it is easier for a person to navigate, but there were such cases that those who were engaged in the search later wanted to supplement information about their relative. and can it be done? yes? naturally, firstly, we always had feedback on the site. where people sent some of their requests, and at the first stage we naturally focused on archival documents on verified documents that confirm the correctness. uh, their issuance and writing. and a little later, we added functionality and made a button. i know this person when they find their heroic ancestor. he can supplement the information, while we, of course, only accept photographs, but they can attach any documents, we carefully store them in the database for subsequent, let's say, compliance verification and a lot of people. here, uh, during this time they sent photos of their relatives of different archival somewhere. e in the

seventies and eighties made closer to the nineties to 2000, that is, we do not limit. yes, in the possibilities. what photo to send for many? it is really very important to understand that you only accept photographs, yes, and some documents, and there are lyrical digressions. he was good. eh, semimen. in fact. this is also a story that is evolving. it is not so noticeable, because it is still an epilary genre. it's different for everyone. yes, each in their own way. uh, these texts are being prepared, but we are on throughout these times. they posted memoirs about veterans and sent them to us, and we are really on a par with the articles of our publishing house, which journalists write on the basis of research and projects, including meetings with veteran partisans and their relatives. many send memoirs of their own. eh,

relatives, others are also accommodated. well, i can say that i found my grandfather. e on the site of the partisan-bay. at the same time, when i entered into the line, there was no search for information about him literally two years ago. and here just a couple of days ago, i again led and yes, there is his information, perhaps i will send you a photo of my business of our numerous exhibitions that we hold in support of the project. eh, there are always people who find their grandfather great-grandfather about their grandmother, and for many, some phrases recorded in the award lists of the described feat also become a discovery. e and know a lot about their grandfather. usually they don't tell the partisans. well, in general, veterans of the great patriotic war. tried to somehow uh, minimally tell about that hard time, yes, and here we are the last time. we even formulated such a story that the documents were written at that momentary difficult time. yes, they were not written

for you and me, they were written. they reveal about that person. that story is revealed to e in full the truth that happened at that time and this is the task of the project. yes, since we are already talking about it, and this is to preserve this truth to convey it in a documented verified form to the next generations. well, for you and me now, living in the territory, it says that that they wanted to celebrate people, and then even in such a difficult time, yes, when they recorded their feats there, what did they do, as if understanding the award sheets go in the forty-second year, dated already. that is, it was still in the occupied territory. and the award lists and all documents were sent to the headquarters of the partisan movement to present distinguished partisans for awards, e. represents, in fact. when we

created the project, we already exhaled a little after its launch. we began to think that it should be promoted not only on the internet, yes, uh, where someone will find, because a lot of work has been done for this. and in principle, the project has already worked. yes, on my own. well, you need to go to people and try to get them interested in this project. and in 2020, we started, uh, presenting our project. e at the regional level e in large cities. and this is such an exhibition of partisan photographs, in basically, yes and a number of e, scanned documents e award lists, initially we collected a sample for each region, either natives in those places, yes, or it was e units operating in the territory of a particular region, or they were transported from settlements, then we have a huge number of these scanned

award sheets, and we are presenting them. we bring with us a panel where everyone can use the search on the site. yes, that is, uh, and there are usually long queues for him to try to find his heroic ancestors, and then we traveled with the support of the ministry of education to almost all universities of the country, and this year was also marked by several exhibitions. we have already started them in regional centers. and where for e local population. this is really a big event. eh, have you ever noticed such moments when at this exhibition. someone starts looking for information and calls, say, mom dad there. what was the name of the grandfather , full name, patronymic, i talk about this at every exhibition, especially for young guys to schoolchildren and young people that try to ask your parents, let's say to give birth some kind of family archives here, for example, your great-grandfathers, for example, yes, and

look and many yes stood calling with phones near the stand asking what was the last name of the grandmother , for example, or great-grandfathers if the lines are different. yes, family members know this, some of the youth and immediately look for those, uh, whom they know in their family. let's get back to the site. three other sections, in addition to the search for a partisan, contain information about the legendary partisans eh battles about feats. and one more section of the connection did not think to publish a book. here on this material because, indeed, as they say, good content. yes, uh, the sections are so fundamental , somewhere historians are connected to their writing of the biography of the legendary partisans e, they have quite a lot, let’s say, and additional visual information that

has been preserved about them, by the way, battles, battles and feats - this is it, uh conglomerate and some historical information uh. yes and this is what relatives send and uh, journalists of the publishing house who write some articles based on e. well, about the book. we probably haven't thought about it yet, because we want to make a book about the partisan movement. probably it would be. well, a little simple, yes, but i want to cover it all the same. e every partisan. what is this project timed to. yes, it's personalized. and the identity of the data, but probably laid down. uh, it's all in the book. it will be a huge multi-volume book, which, well, can be published, probably for years. yes, here is the form, somehow else incomprehensible swing such a virtual encyclopedia of the partisan movement. bye.

here it collects in itself. uh, like a puzzle of some data over time. it will probably turn into something. well, probably another different form, and it can be in the form of books, so we understand that the lion's share of participation is archivists, of course, their documents. yes, their help, but uh, what is the role or contribution of the viewers? tell ivan to this project, when they got involved. i remember, but when it all started, we called the fsb to belarus many times today, just to get a little, of course, tell about the project and connect people to the fact that you can participate like this, responded or later. 5 years now people, what can you say about the project? it is such a search engine, yes, that is, we, firstly, set out to make it easy to find it on the internet, and this is true. now for any request, we are on the first lines, except for this. even if you look for your last name in any search engine, and it is, uh, on

our website. we will also be practically on the first lines. yes, that is, the project is optimized so that every person can quickly find your relative in search engines and without even knowing about the resource, so the interest of the audience is quite high, and it keeps. eh, pretty stable. throughout the entire project, people come and if we talk about its attendance, then every day from 800 to 1,000 people visit it. uh, for some purpose of finding your relative, you come up with different chips, for example, a sticker was released there for the 75th anniversary of the victory in yes. pak whose idea is this? and how it works for your phrase. uh, actually, the sticker pack uh, this is it. well, that was collective of course, work on it and we tried them. uh, and uh, in the peaceful detour let's call it that, yes, how can we

use it, so the leader to send stickers did not understand the task. yes, you can always be there, right? or i'm on a mission, so you're somewhere in the temple. i meet a woker. yes, we released it first. uh, together in partnership with a sviber, and he gave a certain, let's say, audience to us in telegram. it's just loaded, like all other stickers. it can be downloaded and then transferred to each other to chat 20,000 times. it was downloaded, uh and uh, we so pleased with its release. well, because it is precisely the young generation that is somewhere oriented, and some phrases. we have already said here that adults can also use it to complete the partisan buy theme with this project. let's ah. tell us how you see its future, that is, another 5 years of work, painstaking archiving. there, scanning is digitization, and then it is released into the free float. yes, he lives on his own. uh, yes, actually we want to

digitize now. data on all their partisans, first, it is necessary, then it will be double-checked. eh, that's how we talked about availability. uh, duplicates of the same people, yes, but uh, located in different cards on the other side. this will be such an automated work, and we built the project itself in such a way that it would be minimally involved from, let's say, the work of people, yes, that is, many scanned documents are transferred automatically , pages on the site are created automatically by people. only they are already entering data or scanning, but of course here. we're talking about books here. an encyclopedia for us, probably, it will be. here is some kind of continuation of the project, fouling it with data on detachments of brigades. uh, and i don't think that in 5 years it will remain unclaimed. yes, he will be in demand throughout, as long as we remember, er, about the heroic deed. uh, some stories of our ancestors,

like with a sticker pack, or something else we will come up with in order to maintain a natural interest in it. maybe even some of the data and information will be included in history books, but we hope so because in fact the republic is a partisan. and how we were called after the great patriotic war and now it is rightfully such and the people of belarus who continue the tradition of our partisans e he deserves that, we remember the feat here , and in order for it to be more widely represented in textbooks of the school curriculum thanks to the fact that you stirred up this people's memory and the archivists can thank you in turn. yes, for receiving feedback, seeing maybe new documents and compiling some for us new historical information. in the meantime, we will interrupt for a while, i remind you, we have a telegram channel. say don't be silent. subscribe ask questions and suggest guests we are in touch. on the air

say it again, don't be silent. and today our guest is the deputy director of the editor-in-chief of the publishing house, belarus today ivan aleksandrovich sinichkin, the direction that you are the head of the publishing house. these are internet projects, that is, the messenger social network site is also e, al-faradio and sbtv, which of these areas is closer and more interesting to you on in fact, everything, as it were, gradually came to me, but these are such brainchildren that i love equally, and alpha and our television studio. naturally, the site in which i have been familiar with, let’s say, for most of the time, directly with the work procedure, yes, that is, how to interact with the audience, how to increase, uh, attendance, like uh, just explain to viewers that before coming to sb

belarus today you worked in information? the belt agency from actually handled, er, handled the site. yes and here having already arrived at the publishing house, he continued to work on the site, using social networks. uh, our television studio got connected to television, after some time, al-faradio, it's really so diverse, let's say. so, uh areas of activity. uh, when the brain switches, a and you can, uh, doing something here is one of the directions at this time to think. e about others put the question differently. you have not split what is the most return of activity, in your opinion today , what are you most proud of from these directions? well actually i have to be proud in every direction, no matter how they would like to tip me on some one scale, but and uh, the site has certain results and work, let's say, and uh, let's say

inner satisfaction. and there is inner satisfaction from creating video content, and working with radio is also a kind of thing. there is some kind of restructuring going on here, the profits of the publishing house, the third wording. uh, about the profit, probably, well, it's not for me to talk here. yes, this is still the prerogative of the leadership of the entire publishing house. actually a trade secret. yes and somewhere a trade secret, but really. uh, let's say. so internet resources pay for the editorial office of internet projects, yes, which is actually rather big, here is the internet, and then i will discuss, sat. and you then said that these are new opportunities for the development of an internet resource without bookmarking the printed version. well, the question is, how do you use it? you now have these opportunities and

are you really not looking back at 50. well , as we should probably explain to viewers in publishing house. uh, five, uh, printed publications, as you can say, radio sites and various other sites, and for each edition, make a separate site. well, perhaps it was not entirely expedient. yes, and now we understand that we really don’t need to do this, because we still have to rotate the content around one entry point and, of course. there to disseminate information made, including by journalists, uh, any of the editorial offices of the newspaper, made by journalists of the internet project, made by journalists, even radio stations. yes, that's all is packaged for the internet audience at the request of search aggregators in order to get, uh, into trends. let's just say the issuance, yes, and disseminate information, so, uh, naturally. eh, the face of the e-portal

such a symbiosis, e important necessary interesting information for any reader. yes, of course, not without looking back at the printed versions, but this is already the case. uh, let's just say a big big puzzle, which is now combined on an all-in-one project. can you afford a tabloid? well, here we are sitting building, st. petersburg analysis of interest audience. yes, it happens that there is information about weddings, divorces, fires. am more clickable go. you are about the audience. it's not that we go on about the audience. and as i said, we are ready to provide information to any audience, and i've been saying for so long that even if we write about divorce weddings, a person, uh, interested in this information, coming to the site. he will get some more information. yes, therefore, either under e, read

the news, or some will be offered to him. ah, interesting teasers and other news feed, and if he does not remain a regular reader, then at least he will read a few more materials. yes, of course, we evaluate the portal analytics as the behavior of people on the portal, and we see that they read more than one article, but on average, three pages per user are read on our site. well , uh, the name of the resource itself is pressure on you that this is the presidential administration. we don't have it there. in fact , it is not rendered anywhere, so when was er, received a certificate of online publication. we changed the design, we even have a logo, let's say it's unusual, yes, but it 's done. eh, separately. i mean, it was like that. let's just say drawing attention to a resource for information. naturally, many people

also call soviet belarus looked at the site of soviet belarus. although it is already a publishing house, belarus today, but switching here, let's say a mixture of, as they say, brands. uh its not happening. actually. this is probably the common everyone understands the resource. uh, those who are thinking people or people who come don't understand where they are. and what information can they find here in order to get to know the project more deeply, but let's say it's free topics, as we say, some interesting reading is present, because, but it is also necessary for the audience. i like the way they say on positional resources, well, bypassing everything they published everything, this is now the truth for the press family there with everyone, but past instances. well, that's great. i think no show quality mark. yes, many, by the way, pay attention to the fact that even if

light information was published, someone perceives it. these are bayonets in some way negative, and for some, for ordinary people, they are, well, they are quite interested in reading good analytics on our project and having fun somewhere with some such light news. you had punctures, they caught it, the virus is fake there and they spread it or it doesn’t get there. we try, of course, to keep fact-checking uh. eh, all the time. this is especially true for some emergencies when it spreads very quickly already and video from the scene. it 's a few years old. yes, from various terrorist attacks in general. the first or not at all from this place. we are trying, as it were, to understand, even by time, but by the year in the photographs or video, when it was filmed in order to nevertheless convey the verified information to our audience last year, the youth parliament initiated a meeting with the leadership and employees of the publishing house of belarus

today and first, the guests who came were presented with a new television studio erected by e to the 95th anniversary of the security council of belarus today and here is a quote from the material following the results of the meeting, there is not a large staff of specialists here, as for tv channels, no more than two people will manage the entire process, but in general, creating video content is , well, such a rather time-consuming process , and uh, well, a lot of resources are involved. you are really sure that no more than two people will cope with such projects. yes, here are static ones, how we are sitting talking, then here, in principle, correctly, exposed the cameras are correctly exposed, the light solves, as it were, most of the technical issues. and we have automated cameras, let's say. so , uh, the releasing director, he's also coordinating the cut-scenes at the same time as a. yes, that is, the

usual for such personal things, of course, as you already said about working on more serious video content, then there, yes, probably, a little more people need to work, but uh, we probably can’t afford it yet. uh, such a state in view of the fact that this is not, let's say, a paid-back project, but he more image. yes, that is, uh, many of our videos that we shoot on the obelisks, uh, the great feat and the beauty of our country with the help of drones really do 1-2 people. yes, and uh, these videos are also very good, in demand in educational institutions, when uh educational institutions ask them to use them in their work. eh, what they say about the studio, it's eight automated cameras, er, which are controlled from one cabin and, in fact, there are 1-2 people there. quite, while she manages herself, she

used it. repeatedly in this studio we showed belovezhskaya pushcha, because you managed to film it. yes, i remember this herd of bison, which through the fields it was very beautiful. but you said it's not profitable. yes, that is, here it is, well, for beauty. we can't put, uh, ads in these videos, per se. yes, we don't have air. well, we have talked with you about belovezhskaya pushcha. yes, that's kind of a different story. but, when we shoot, relatively speaking , the breakthrough monument, yes, in the vitebsk region, and show the heroism of the past. maybe we won't post it then. yes but it's more such, image and educational, and this is the path of development in october 21. internet portal, belarus today launched the english version. and well, there is not only news, but there are also comments and visual content, including the latest publications, and the newspapers before the minsk times are the english version, belarus

today and now. what, then it said in the procession, political scientist historian vadim hygiene in europe there is a significant audience ready to hear the news from belarus, but we need to attract these people who, in europe does not give the floor to ukraine, they need a tribune , and in this regard, the new belarusian foreign broadcasting can become such a tribune, has the english version of the site of such a tribune also become a young resource yes, in fact, for search engines for the audience. it was not, so to speak, promoted, but the situation with refugees on our border showed that a lot of foreign audience draws information from there, that is, these were just bursts of attendance. during the period of conflict, when people from abroad tried to understand the situation from other sources, not like that, as they are presented, for example, by their national media yes or media platforms, but but unfortunately in february march. already last year on the twenty-

second, there were situations when simply our resource, uh and uh, russian-speaking and english-speaking, as we together on the same domain began to block, uh, uh, the territories of neighboring states, but they can’t enter there. i we tried to drop links, yes , to see colleagues so that they could see how our resource opens, it is blocked at the state level. that is, it is happening. uh, closing our point vision. uh, and getting our point across to defining a red line for them when they start blocking. yes how many users should be there after all, so that they block completely, based on political ideological considerations. well , yes, there are warnings. they say not us. uh, let's just say we didn't get any offers. they

blocked these resources at the state level. which is technically impossible to open. well, here is the youtube channel and many russian media. restrictions. as you said, they face, are you ready to transfer your content to some other platform, not youtube, not a single one. yes, we also faced blocking and the instagram account was deleted. eh, in the twentieth year. our first yes, and now we are facing blocking and tiktok channel and we get a warning on the youtube channel. naturally, when it comes to video content. naturally, we store it, but on our own servers, and we always have it safe. yes, that is, uh, we try, uh, and rutube, including, yes for uh, video platforms and tiktok for short videos, that is, to say that we are mastering

some others, right? uh, we regularly try to look for some kind of opportunity on them, to convey our information. what is the opinion? you have been doing online publishing for a long time. yes, belta started there smes. here's how we can now protect ourselves and our information, as we really do, i'm kind of a supporter of putting eggs in different baskets, but the experience of recent years shows that only what you own is what you physically have and that than physically. you can manage, let's say so the guarantor of a certain security. this site is first and foremost. yes, these are some applications, but even then we see cases when the application is from stores. uh, android yes and iphones yes are removed a and distributed them. eh, as files already does not bring, let's say, much efficiency, so e platforms that do not belong. to us, they

can always here, uh, easily remove content. uh, you can easily block your account, and create or develop your own platform. it 's very difficult. it's very expensive, but i would moved in this direction. here, uh, it should be a video in some kind of platform and maybe some kind of how they do it. e, eastern, yes, neighbors, yes, a vivid example when they have their own applications, in fact, e play markets will call them when there is an application that is so interesting in a parallel universe, yes it happens. well actually, they're probably not deprived of some kind of feeling. yes, i have. well, of course, that all all the bans can be bypassed, but they just secured themselves from this informational point of view. yes they are what produced within and what they own, it remains untouched.

going on from the time of the great wall of china, when they fence themselves in, they understand that in order to maintain their civilization, the system that controls the safety of the internet, well, our life is already enough. it is difficult to imagine without messengers in one of the interviews. you said about this. for the following reasons, messengers can be considered an additional channel for disseminating information; work in them is quite time-consuming and requires additional human resources, in addition, they are not very functional and it is rather difficult to evaluate the effectiveness of work in them. well, here's a logical question. then what's the point for any media uh content like that. uh, hmm, any messenger is just a broadcast channel, yes, that is, we cannot, but let's put it this way. uh, the person will not like it, he unsubscribed. yes , he doesn’t like it in any social network, he will not be a participant in our project of interaction with the audience, like any

social networks, as before. people came that yes, communicate more, yes, learn something new, comment, somehow interact with each other. messenger, unfortunately, does not quite allow you to do this and for many it is hmm people. i mean it really is. it is hard to understand that they need to go into some kind of chatbot. eh, somehow there to communicate and so on to interact. this is probably the proportion of small people who are into it? that's really well understood. we understand that we and the audience also have a much older age, yes, which is difficult , uh, to explain. that's all interaction. i even here, looking there at the parents of their peers. you understand that, uh, their time , uh, understanding of this or that platform begins when it has practically lost all other interests in it. yes, uh, that is, their arrival there in odnoklassniki on instagram, yes, that is, instagram has been on the wave here for many years, but gradually. here

the age-old people there begin to install and subscribe to them, uh. not to mention even the fact that they generate some kind of their own content there, this does not happen. uh, so really you always need to understand which audience. in which e-messenger or social network are you directed a and uh try. it is there with it to achieve the set goals, that is , the goal of interaction is always important. well, if the legendary telegram channel. uh, yellow plums, he has tens of thousands of subscribers, and his sat-by channels, a little less. well, the content is different here against the backdrop of what you just said, do you need to compete from the yellow plums, does the ranking bother you? i would like to start by talking about subscribers. yes , in any social network. in fact this indicator is really not so

important. yes, this is, uh, somehow measured by numbers. with these he is not so important, important is important. but, probably, speaking from a professional point of view, it's coverage, the more you cover. uh, the audience, despite their 4,000 subscribers. yes, the father quotes you constantly somewhere repost and so on against this background, there is much more coverage. i don't compare. in this case, with a channel of yellow plums, or some other. and this is the first. yes , but at least we have coverage, uh, ours all social networks, they are growing from year to year. yes, that is, it is clear that the audience and analytical materials and some blogs and columns that we publish on telegram. we mainly advertise our content, plus some kind of news agenda and content. he also plays his part. naturally. we can not always afford, uh, in some way, but in a language not inherent in our editorial staff, yes, and

here. in this telegram channel, or some let's say facts. eh, without checking them thoroughly. uh some guesses express. we can't afford it there. but let's just say. uh, if, for example, it’s not a telegram channel, yes, then there are a number of social networks, where, in principle, we are confidently growing and gaining an audience for understanding, it’s easy, well, when some cultural figure calls me there and says to urgently place not only in the hut-buy, but also in telegram there is all the movement, i can’t explain to him that we have all the movement there in viber, even in the same one more or in odnoklassniki the same as telegram, that is. well people don't understand a little. this is what i faced at the time. with this, there are, as it were, the concepts of authority, yes, that is, if we posted a there and we were honored there, er, by a large community of journalists, yes, who are probably subscribed to our channel, including and saw that we

published it there. naturally, they will then be interested and pick up on this topic and turn to the same figures, er, of the culture that you named for additional comments. that is, here, how could a transector be possible, right? so we are somewhere setting certain trends in terms of certain topics, which are then developed and conjectures and overgrown with some new facts. on which, in principle, it is good, then other channels work. well, let's break it for a while. after a short pause, we will return to this studio, while subscribe to our telegram channel. that's what it's called. say don't be silent. leave your comments there. offer us guests, and look for all our releases on the youtube channel, belarus alone and on the website of a squirrel or a radio company. you understand that one more stress your heart can not stand up the last thing you need is bed rest. i

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on tv channel belarus 24. on the air again, say, don’t be silent, and our guest is ivan sinichkin ivan alexandrovich, deputy director of the editor-in-chief of the publishing house, belarus today well, we ca n’t help discussing this topic with you 2020 was not an easy year for many media, remember how from the editorial office. uh, some people quit. and they did it defiantly. uh, posting photos on social networks of work books. uh, a couple of people also left the site there. uh, slamming the door, still on the overall work of the portal. it didn't affect how coped. this is a difficult time, as i said a little earlier. yes, we try many processes after all. uh, or automate, yes. or have some kind of

fallback, in fact, we quickly grouped and many will say. so things on the portal came out without even the participation of journalists, editors, let's say so familiar. understanding, therefore, there are small internal life hacks that we used and this allowed us to solve the personnel problem literally in two days, including i would like to note that we still have, uh, enough busy schedules at work on the portal, and therefore there is always a turnover and we are ready, but we are not ready for various kinds of currents only for betrayal, as, probably, in any case, yes, and therefore many things, especially those who remained in the team, who stayed to work, who understood that it was necessary to work here and now and continue to do it. uh, the thing we're doing. huge thanks to them. you have such a chip. i

noticed fewer people. better partizans in belarus, the site works almost without people you are already a dangerous person alexander how did you solve the problem? just automated? you hear, that's it, it's very difficult to find a solution to the problem, uh, good journalists and editors. we would like to have a little personal talk with you because we have known you for a long time, but we know little about how you live in it , i work on process automation. so let's say you have some hobbies, you will laugh, but one of them is just the same automation. uh, but one of my hobbies is me and my family, uh, we go, we travel around belarus for various sights. and we will always say this. so well-known are our complexes and distant corners. we try to

find time for a day or two to go and participate, uh, and. naturally. we bring a lot of photos. here's how to automate this i automate my other hobby gradually. how i study, well, i don’t study, but i try to make my house smart. yes, to come home. i turned on the light in the hallway and not enough children. sometimes you don't get enough of them sometimes, and to light up the garlands. yes, now at the right time after sunset. yes , they opened the curtains with flourishing. i mean, these things are kind of interesting. right now, to collect in such a smart home to control it with the help of a speaker, because everything in my house is also striving for this. but you know, on what i understood myself, that i have nothing to do there, that is, you don’t get bored with a knife, uh, correcting your own mistakes, when something jams such a moment, ivan

alexandrovich recently had a second a child, and as i understand it, he makes a bet, who will give him a glass of water or people in his old age? well, you are a wonderful family, in fact, the wife has two children, the youngest is still quite a baby, as we have already mentioned. but the older ones are already teenagers. eh, i manage to find a common language with him. eh, how often do you have these conversations? well, how about mayakovsky? what is good, what is bad? well, probably generally accepted, uh, norms, uh, let's say, we teach my good behavior from childhood , but i try to invest in him what will be useful to him in later life. yes and perhaps this is our main motto now. this is, uh, important, not the process, the result is important, yes, that is, make him purposeful, going towards his goal so that he, uh, achieves his goals, they said. yes, i do it there, or namely here, so that he did and what he was proud of our guests who do not have

such. uh, like advanced features, what kind of internet resources do you have there. they say that children teach them. today, it seems there about you. your child is also still capable of the old joke. what do you want tell? dad, yes, uh, so in fact , how would i set up such experiments, you can say, yes, and install certain programs to block various resources for the duration of access to the device there or something else, but i’m somewhere in the city and i’m happy that he was able to bypass them. that is, uh, not so much as for the sake of not consuming that content, namely e, he found solutions, how to get around, well, at least this task, and there is a battle of a titmouse. my wife is also an employee, uh, she works for the media at the belarusian telegraph agency and often we hear questions. do

we compete with her at home on professional grounds, and if there is anything to talk about at home besides work, uh, in fact, we complement each other. uh, and we suggest to each other some moves, uh, that can be applied and implemented. somewhere in my time, i pulled it over to the side of the internet because of newspaper journalists. uh, in those who manage the internet media, the completion of such a question, if your leader dmitry aleksandrovich zhukov, uh, said, vanya say what you need to work, any whim, so that it is always busy with the strategic planning of the publishing house. uh, but, probably, here, uh, i would for myself and we are probably slowly approaching this. let's go. yes, we have a lot of publishing house meetings with different audiences. here we are, you

called the youth parliament. uh, journalists. uh, faculty of journalism come from different uh, cities and weights and come to us for meetings, and we always share our experience, their history of how we work. , firstly. ah, taught others. uh, how can work? how to work and at the same time, somewhere we could find personnel for ourselves. for a large publishing house, let's say, free courses, you can also earn money there. natural solution to the problem. yes, if the educational institution does not supply its own personnel. thank you very much, ivan aleksandrovich, and it became clear. and what do you actually do, what do we sleat, dream about, what are your ambitions? uh, we were extremely pleased to learn about this today tatyana tatyana shcherbina victoria popova

we say goodbye to you today. goodbye. goodbye. and now say ivan sinichkin i would like to say, e so that we remember our history , be proud of what time we live in and and in the future, we and our country wish peace and good. a lot can be done in 24 hours in 7 days. more in our project. you will learn about the key dates and events in the country and the world that

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