and traditions, we set off on an expedition along the bushes of our ukraine to get to the place of pronunciation , we tried to drive 33 km at noon , i’m sitting in a new forest in the ulechensky district, like a young ear, not a groom, will ring out. they have yakim times. do not work on

our tv channel by their appearance on the site, they are able to make a show you can have, which city is called eternal three two one rome rome rome is rome yes, more sure your team is not enough. this is rome you are sure the correct answer and sometimes there are a big test for our participants, please the question is no such your answer.

nadezhda anatolyevna, as usual, your saturday morning begins, any day for me begins with a prayer, so it doesn’t matter if it’s saturday or some other day. i try to start my day with a prayer, my guests knew from childhood that there would be a leader. she is convinced that leadership qualities are genes and upbringing. she always emphasizes that it is faith that helps her to confidently go through life - faith in people and in her

family. today my guest is deputy chairman of the mingol executive committee nadezhda lazarevich good morning. good morning hope anatolyevna how do you feel about the expression that leaders are not born, i agree with this expression. i believe that it is in one of my interviews. you said that you received a strict domestic upbringing, which, in general, shaped your leadership qualities in many ways. and what was the expression of parental structure, really. my parents were quite strict, but they loved me very much, so they probably brought up strictness. uh now trying to do exactly the same to bring up his child, but i'm not quite successful, but because, probably, not so strict, and demanding. although this exactingness must be expressed, and i have a father. uh, always said that when you bring, we

bring home marks through the five-point system. you have four. so you were too lazy and did not finish your studies, or two, then you are not given. eh, well. it can’t even pull, this or that subject or five, because laziness is the worst thing that a person can have , therefore, i was brought up in this way, i was brought up to be responsible for my own words for your actions. and, of course, by example. they showed how it is necessary to work and move forward in order to have something in the family, something to be necessary, so that there is a family life. and , of course, if you feel a desire to achieve some goals, you must go to this through work. and it's true that the senior classes you went to school every day on a train made of plywood were in minsk and back. that's why there were such sacrifices. yes? it's true, this is the ninth tenth eleventh grade. i went by train. a. well, everything for the sake of in order to, uh, firstly, uh, get more education and better and i will not

hide this, of course, in the city of minsk, i studied at the fourth school. we had wonderful teachers. it was an opportunity. something and see something more, but i am very grateful to my math teacher, i still remember her last name. she tutored me in the summer when i was still studying at fanipole after the eighth grade, and she saw my potential and said, she says, well, my mother is something nikolaevna, if you don’t mind, ok it would be to try it. that's it in a specialized school with a mathematical bias, well, my mother agreed, i was able to enter this school and study. yes, it was difficult to get up at 6:00 in the morning to find out what time the day started today and, uh, ended very late, because the first six months was extremely difficult, firstly, the rhythm to enter this school. secondly, i was not entirely comfortable even uh, the knowledge of the children was greater

than that of me. this is true. well school, i have already completed a silver medal. i have had only one four. all the other fives, and i dare to suggest that you are one of those people who understand very early what they want from life. that's the age at which you understood and said to yourself. everything i go to economic and i will do business that i will, but do something serious. i already understood this at an early age. well, 10-11 years old. this is already clear. i knew that i was. hmm. i want to be in charge. i want to do a specific thing, and towards this goal. i walked and i guess that's why i went to school and that's why i received some additional education, but at the same time i did not dream of entering an economic university. i have always dreamed of being an investigator. for me it was a profession that i generally read a lot to the detective. and it was easy for me, well, that's a dream, but unfortunately hmm and i was

married to physical education and could not enter, that is, i had no chance to enter. and my mother, being a wise woman, says, nadezhda well, let's try to go to the narkhoz, after all, where there is economic. well, you want. just in case, already looking somewhere. you can develop further in this specificity, but by enrolling in the belarusian state commercial university. i'll be honest. i was told, uh, accounting entries and the opportunity, when i realized that the numbers can be analyzed, to draw competent conclusions, which then allow the business entity not to get out of a difficult situation into an easy one. these are not just numbers, these are the lives of the economic entity and the lives of the people who work there, therefore, getting already, but the first higher education. i was already working then as an accountant, and i already understood consciously why i was getting this education to work

literally from the first year at their university. and by the way, here is this desire, it was dictated by some kind of financial need or you are more of a degree. your desire not to miss a single second of time and gain more experience wisdom, my mother, i'll honestly tell you, when i entered the narxoz, i studied at the daytime, there were absolutely no questions about money. uh, i'm the only child in the family. and in principle, well, we had the appropriate prosperity, but my mother said, that nadezhda, of course, it's better that you go to work. eh, and helped me get a job, what did you already understand, then, when you got an education, what is in practice? how it works and it will be easier for you in the future, and she was more than ever right, so i really began to work for my parents. you became a leader very early. no matter how old, when you were assigned the first leadership post, well, first of all, i received my first education. what time do we get 18 we speak, in principle, 22 i was already

the chief accountant of the enterprise, respectively. i think it's a leadership position, uh, and uh, i get it. already a diploma, and we already had such ones already in the final there, the final family. and i could even argue that this wiring can be done differently, and it will give a slightly different cut, therefore, and at the age of 22 i became leaders. well then more. we talk about the most interesting from the world of science dizziness lack of appetite apathy, pale skin, with such symptoms, according to wax, a third of the world's population consults a doctor, ask the most exciting questions and we give. answers to them by the body with oxygen,

walking in the park will not work if the hemoglobin in the blood is lowered. the less hemoglobin, the less oxygen the cells of the organs receive. and the greater the likelihood of hypoxia of oxygen starvation. watch the popular science project science mania on our tv channel. every week, the heroes go in search of adventure from minsk for 25 km. and you will have an unforgettable time in this place, skin people. i didn't want to spend. our city is rut, the show is writing here the fish was with them bring a stone. well, i carried such kizmokh . see who we have here. here we are. so, in my opinion, zaporozhets yes, well, here is one of the first they must complete all the tasks and complete the quest. from what word the name of the city linda comes from, maybe the river the name of the king's daughter is somehow connected decided in the

legend, nevertheless to convince visually, and the next ask me brought me here to the elevator center of culture and folk art. and what will we do with songs and stone, scissors and paper will help them, see on our tv channel. and at 27 we became the head of the financial department of the largest media holding in the country was not afraid . well, of course, the fears and the desire to fulfill were better, but, probably, the desire to work and develop was much greater than the fears that, in the depths of my soul, maybe stopped me somewhere. it 's an undeniable experience, it's such a knowledge opportunity, and i still

remember with great pleasure my uh, 8 years of working for the white radika company, so i'm a happy person. i got to work. e with very interesting people hope a. how difficult it is, well, at such a young age to lead people who are much older and more experienced than you. of course, it was difficult, but i have a character, yes, so i can tell such a story. hmm, a very wonderful leader, there was some kind of dispute during the meeting, how best to do it or so and the topic was very aggravated later, when everyone left, she stayed and speaks the same anatolyevna but all the same, i 'm good enough for your mother. well, you are like this, uh, i'll build this one in front of everyone. and i say listen. i say, well, in a trolleybus in a tram. instead, i will yield to you in terms of age, but here we have no e. we don't compare with age. we measure results. and in

principle, we have a common goal to make this or that issue easier and better, but to give an opportunity to our creative people. e anyway. we are wage economists, but creative people. they also require special attention. and we, like no one else, understand with you what, but they must create, and we owe them the opportunity to do it. under the law, this extremely difficult, therefore, sometimes it is necessary to develop such solutions that helped, uh, to make a good result, which then will have an effect in the form of additional advertising and good views on the tv channel, but in order for this to happen, we must do everything for them, so that this creativity happens, so that they were not engaged and were not distracted by issues not related to creativity. how often have you had to deal with skeptical colleagues? well, of course, i had to start it and get lost for the sake of the company, when i also just came. first

a week, a large office, i’m sitting, some creative person comes out at the table with estimates, as someone says in a program, baby, when your leader comes, so that i can sign the estimate verbatim. i say, well, the baby’s name is nadezhda anatolyevna, the position is written on the door, makes an estimate, we’ll study it and sign it. well, what was left to do? so he didn't believe it. he came out, you know, he says, i'm serious. well, when the boss comes, i tell the boss that i'm because before that, of course, there were older people, and that's why people, but, uh, with age it was like that when she came, she was an industry. here a little bit another question. still, there are few women in the industry and everyone previously doubted whether a woman with a serious industrial enterprise. and what annoyed the skeptics more? your age experience or the fact that a young beautiful woman is leading is probably my exactingness. i think it's because i don't count to two i

demand i ask and if a person can't cope, then he himself understands that he is not in the right place for your work on television matched. uh, meeting your future husband. you met at work. yes? when i worked among the company, but his profession is completely unrelated to television, it happened in the city in which i was born and we rested with you friends and in one of the cafes. uh, we just met, uh, with a young man, whom i even immediately, maybe didn’t really pay attention to, but his position and desire to win me are sure. i really liked this in one of my interviews. you said that disputes over leadership in your family. no, does this mean that you are equal partners? i hope so, we never had any disputes about whether we will be the leader or something else, if the spouse succeeds, i’m only happy, and when there was a

question about moving to bobruisk and we understood that, given that the child the little one just went to school, after all, you need to stay in minsk, my supporter said nadezhda, if you think it is necessary, we can handle it and there was no one there for us to have borscht. it's completely these issues were not a very large part of the work after all. uh, up often. eh, your daughter, yes, yes, she stayed with her husband. he himself took these functions for which he is grateful. yes, they say that a great woman always stands behind a great man. and what kind of man should stand behind a woman 's leader so that she feels happy? a man should love women, the most important thing? that's all, as it is simply in words, if a man loves his woman, he allows her to be a leader and once there is not a leader. uh, i'm sure a man should love his woman more than a woman loves

a man. i'm in it just deep i am convinced, it means that the spouse reacted positively, when you were offered to head the bobruisk agromash holding, and you yourself agreed without hesitation. after all, not only did you have to live at a distance as a family. so even the company at that time was problematic. well, i'll tell you so. i wanted it , i understood that i could be useful to this enterprise. i realize i found this company. hmm, i already had some niche goals set for myself, where i saw where we can grow. that's why yes, i went to the enterprise consciously and, probably, was a greater initiator than someone who wanted to come to this enterprise. that is, you went there with the same desire, and even with some ambitious goals, there is no other way. do you remember how your first day as the head of an enterprise

went? of course, i remember understanding where i was going. i went through the company. of course, i knew it was a difficult situation. i saw it all on paper, but live in the workshop, and i will not see everything else. i hadn’t seen it before. and when i went down and saw the scale of the tragedy, which is, of course, i was so a little fooled, the situation was really difficult, well, the lack of elementary even order. uh, us an enterprise. this, too, you know one of the moments of the result on our enterprise, therefore, well, nothing for 2 days. i felt sorry for myself, to be honest. well , then i got up and left. mm, my uh deputies arrived, which i called each one gradually over the course of six months, and appeared where we saw, what niches we have, uh, hmm, are open and based on the results of the first year. we have already reached net profit, therefore, in principle, to us. yes, in

principle, we had a good result. and he, of course, shoots and all the other skeptics who were at the enterprises. they have certainly fulfilled the tasks that we voiced, but psychologically, what was the most difficult psychological was difficult. i was very worried about my daughter and it was difficult. well, what's wrong with hiding? well, as if for the fact that she is alone. secondly, classes go to school, braiding myself on viber, i tell there. what will she do there and what mesh tights to choose, because she was still small. yes, maybe there is still a husband, well, my mother is very helped, she came and accompanied, and there , er, after all, she cooked some kind of feminine warmth. eh, supported that they were there in this regard, probably, after all, she was happy that hmm i devote little time to my child, but, but everything else didn’t scare me at all . i knew exactly. what needs to be done to

make the enterprise easier, heading bobruisk agromash. you have become the only female leader in the system of the ministry of industry. how difficult it was to be the only one in such a masculine sphere the result and no one ever said that, well , because she is a woman or lighter, or something else is not. well, of course, some things had to be proven. well, this was not such a global one, you know that here he is a woman, she says something wrong there and never has been. here are a lot of shkodov joint with other leaders with whom so far. uh, a very warm relationship, we saw each other professionals and colleagues, and no one ever told me that there i was in a skirt or not in a skirt, it’s completely uh, well, no matter how there is such an imbalance relationships. i don't want to say that we have a society that does not allow women to be leaders. it is not true. yes, maybe a

non-standard industry. yes at the moment. unfortunately, there is no woman holding head after my departure. well, not everyone, maybe corrected and maybe you don’t, because it’s very difficult, really emotional, physically wear out work - it’s no one, uh, from higher leaders you won’t feel sorry, because you, a woman, didn’t complete it for the result and did not do their time on time did not say the products to answer kindly, as the general manager of the enterprise holding six factories. you said that already for a year e holding. e, became profitable and literally in the future you managed to increase the volume of production by 2 1/2 times. that's the secret to know discipline in that you have to do what you say and show by your own example. eh, if we are talking about the fact that we work on saturday and sunday to complete some tasks. so you, too, the leader must go down. we have workers

dirt from the white house from your office to the workshops with people shows that you also work with them for a result. here. and, of course, the most important thing, probably, is to believe in the enterprise in which you work. you must love it and believe that it is worthy to be promoted. well, to demand to demand the fulfillment of the cylinders set once again and the tasks are repeated in no other way. and how you parted with the team is very difficult. i still. it seems to me that my half is asking for more. i'm not yet i didn’t leave production and i with great pleasure, not often for an hour, but sometimes they come there, uh, going down from the shop, and i communicate with u people and remember a lot of it was good, and i say this, the enterprise that made it possible, and me to be realized as a leader, as the first person, because after all, the general

director. i was only bobruisk-gromash, so, of course, i remember the enterprise with great warmth and love and sometimes i try to be useful to them until now. you headed the holding 3 1/2 of the year. e during this time, how often did you see the family succeeded. they came to me, and i could come for the weekend, so, well, we talked, uh. well, now i don’t think so often, therefore, when you choose the niche of a leader. you must understand that after all, uh, sitting at home. it's more of a luxury than a practice. in your own way, if you are a businessman and you have a business, yes, then business works for you without your participation, and an entrepreneur is a person who works, because entrepreneurship is work directly. so far i

still an entrepreneur. i'm graduating from the coaching institute in order to hmm help people even more, as i always wanted to and to a greater extent got closer through myself and we know how the sound works from our own experience on our own example skin story is an inexpensive motivation to change my wish i don't have enough the fact that since childhood they didn’t instill some kind of entrepreneurial knowledge in me, so i’m still trying to pass on some knowledge to her, because in any case it’s useful if you don’t have money. you have money to replace. you not famous, it doesn't matter, it's out there somewhere. now can you do the great deed or not? if you can, then you are a great person. so i want the children to understand this. belarusians, look at the project on our tv channel. their technologies are our comfort and safety today for

any specialist who works, regardless of the sector in which he must have the skills of energy-efficient technologies that save energy every time he comes to work. this is my chess game, because i need to plan and organize the work. so all this equipment worked. they they tell complex things in simple language, but here we have an imitation of the sun's rays and the light that imitates the sun, heats the panel, and converts the energy of the sun into the energy of heating water for the house. now it is at -20 mark. this is the lowest point of our career. if we compare it with the level of the baltic sea, then we will say 20 m under water and share the intricacies of his work, which he simply loves to drive a car. yes, it looks like a toy, but it carries 90 tons of rock, we are making a start in the future is the care of the state, and the nation of its

education. look, project one day on belarus 24 tv channel. a year ago, cardinal changes took place in your life again. you became the deputy chairman of the minsk city executive committee. remember your first thought when he was offered the position of vice mayor, i'll tell you this, he was not offered. uh, i was assigned uh. i, as a person who works for the state, unquestioningly accepted it for execution and became a military man. so so different. no. we i believe it is, if you already chose all the profession, and you work in state-owned enterprises, so already in the

first place. ah, the accomplishment of tasks. well, if you understand that this is a decision, the head of state of which reasoning can be better understood by him, where we should be at one time or another, another ambitious project to rebrand the shopping center of the capital is associated with your name, and literally there in two and a half months you succeeded inhale. new life in this mall uh, how do you feel about your job. you are happy the result, as for the capital shopping center, i am satisfied with the result, but i think that this is not the limit of possibilities. we always say you need to love yours, you need to love belarusian and where can we see belarusian in a complex? shopping centers, where well, the rent is not cheap and prove that our coat is a dress and something else no worse

than a foreign one, therefore, probably with taking into account the fact that we talked a lot, you need to love your own, so this idea arose. let's do our best in our shopping center stolitsa and the initiative was supported by hmm but to reduce the cost of rent for belarusian manufacturers so that you can’t painfully occupy space and develop and sell your products, because everyone was stopped, of course, by the high cost of rent at the moment, the center of the capital is trading, it is 15 - 16.000 visitors daily. uh, the trading capital center works with a profit, what is important? even despite the fact that we have reduced the cost of rent, but at the moment we have 98-99% occupancy of the capital's shopping center and there are many entities that you have already entered are not enough. while the areas. hope you head wife mom teenage daughters.

tell us about your management and your daily routine. ah, early in the morning, we are going to get up, and depending on the schedule. if this is a meeting in minghrul with the regimental committee, then, uh, immediately the regimental committee, if for myself i put those visit some pre. that means it's 8:00 in the morning at some of the enterprises uh, well, and then, of course, some extended meetings, and there are doubts, that is, these republics uh, a very busy work schedule , which can end at nine at 10:00 pm. or maybe if you're lucky and everyone when it's extremely rare, but sometimes it happens, right? if i come, i'll ask everyone at home, something happened, what happened did some mother come? and you are healthy. yes, everything is fine, therefore, well, here is such a work schedule. well, saturdays, of course. well, we rarely have extreme on weekends, because you try yes, and there’s a lot of work and i’m

also responsible for the area of ​​trade in catering fairs that we organize in the city of minsk, of course, when we open fairs , it’s clear that we have to walk along the rows to try, what they are preparing to buy to see to see, so that you feel like guests , then it’s comfortable, so that you don’t write later. what have we put here, what do you feed us, therefore, of course, personal participation. it is important for everyone and for those subjects who exhibit whether there is time to rest. and how you prefer to relax is completely unpopular will be the answer time to rest. there is a little, but there is and i like to relax at home, doing nothing. although honestly in a dressing gown, but so that i don’t have to do anything at home with my family to eat deliciously, maybe lie down somewhere to watch a movie together. well , of course, m-m, but i raise well