reeling bringing together a generation of prices, not bypassing our dry belarus 20

fashion is different fashion for contemporary

art. and we also do not forget about the classics. and we get aesthetic pleasure. watch every week in the project. for some, their hobby may seem strange, and many say so, simply because my dolls they do not look like barbie but for the heroes this is one of the main things in their lives. i call myself a doll big puppeteer. if you start doing this, then you get involved in this process and you can’t get out of it

already, as if a couple of times even tried to quit in each issue of real stories. at least not a trust this court, that the alignments are on the great remnant. nil elevich my name is

natalya marinova, i am the director of belarus 3 tv channel, we will talk about the channel's tenth anniversary and what has already been done. and what's ahead hello , on the air, say the program, don't be silent studios victoria popova and tatyana shcherbina and natalya marinova is our guest today. good afternoon. good afternoon. hello well, quite a kid of 10 years old will turn out to be what you always had. it feels like there was no time in our television. never had a channel. culture , of course, there is such a feeling, because for television for a television project of a

television channel, 10 years is a small date. we decided to celebrate it in any case in order to, on the one hand, sum up small results, and on the other hand, probably, to build more ambitious plans for the future, and therefore it’s nice that belarus 3 tv channel has been on the air for 10 years, and a lot has been done on about the feeling that he has always been. eh, if remember, when the belarus 3 tv channel opened a lot of projects that aired on other tv channels. they were automatically transferred to the third channel, respectively, er, for most viewers. well, for them in this category, viewers of this channel and its content turned out to be familiar to uh-huh, but over these 10 years, in your opinion. has this channel become a noticeable phenomenon in general both on television and in our national culture. i mean, are people accustomed to what's on the third button here, we're looking at culture, of course. yes. i'm in it, well not even i doubt for a minute. and, if you compare,

and the first program guide, with which the tv channel belarus 3 on february 8. 2013 aired, then, uh, most of it was stock materials. these were projects that were carefully kept in the funds of the radio company belsa and a grid was formed from them. broadcasting began at 8:00 in the morning, ended with a kalykhanka at 20:40. we even have. well, of course, 10 years have passed a bit and the first weekly program guide has been preserved. we are always studying it. we are very surprised, we are surprised, yes content that was posted, but you need to understand that even at that time it was a great achievement, because the belarus 3 tv channel had already arisen, not just here, but let's make an oculture tv channel, the belarus 3 tv channel appeared as an important stage in the general transformation of the belarusian radio company into direction of creating, probably, the largest media holding. yes, that is, it was decided that thematic tv channels would appear and thus, in principle,

the radio company fought from the point, and the vision of such top management was significantly increased look at your audience and audience, they are generally all tv channels of the belse radio company, that is, it was such a professional step, but the truth of development over these 10 years, the channel, of course, has not stood still. it also developed and developed along with the belser radio company, because when we started, if you remember, we had one mobile television station, and on which there was a queue and everyone argued for a very long time. and what channel and what project will work on this mobile television station. and now at we have five mobile television sanctions, the radio companies have been killed, and we are also arguing who will film and who will get this or that tv station, because the channels are developing and the channels want to create enough high-quality content, operational content, namely to use mobile television equipment. and in principle other means are the technical proteins of the radio company. let's remind our viewers of the projects with which you entered the tenth anniversary season in the fall.

you have already learned a little about skiing, such wearing people and such faith, i have not seen anything like it. well, as we see from season to season,

our cultural landscape does not fundamentally change, one can say yes on the screen. familiar faces in familiar projects. this is what the skilful shots of the life of a pirate have. belarusian cuisine of course, cultural news. how could it be without them, as a channel director, success. here is one of the listed programs that pleasantly surprises you. probably, the word surprises doesn't really fit, because he plans this or that project. and we do not hope for any luck. mm, we are analyzing the topics that we do not enough. we choose the form, we consult with our information and policy center, which is engaged in audience research and , uh, we think for a very long time about placing this or that project in the broadcasting grid, the time slot in which the program goes on the air is very important, therefore, uh, we are waiting for the result from of the television project that we did and in principle, uh, we assume certain numbers

of television viewing that uh, a television project from the projects that you named it can give. well i think that's enough good work of all creative groups and all, well, divisions of companies that work to ensure that the channel produces a decent result, and i am not surprised by these projects. i just love them. i like to watch them as a spectator. i love belarusian cuisine very much. and like many of our viewers. yes, but the project frames of life. uh, a very worthy format in the genre of interviews, which sergey galeevich quarry implemented on belarus 3 tv channel, and they come with pleasure. as heroes of figures of belarusian culture. they are very surprised that belsy funds radio companies. we have kept those materials that are not now seen on the screen. and this surprises them. i also want to note that in this video, probably, not all projects were included and projects were already included, which, let

's say, are known, but we were included, yes, yes, but we were still entering the new season and with other projects, but which i would like to note in this composer and belarus a new project has come out and the memory of the land is mine. uh, this is a project dedicated to memorial complexes that have been preserved in our country. change develop and these are not just some historical monuments, these are such centers of consolidation, enough, well, educated and responsible people who well remember and honor their history , there is an exact portrait of the viewer. that's who's watching, uh, belarus 3. of course there's a trend that we all know that the tv audience is the adult tv audience of the channel. belarus 3, of course, is dominated by an audience of 55 plus. well, we are pleased that there are audiences from 4:00 to 17:00. we have content to say. so uh just that kind of audience, but basically it's 55 plus. e as for him. this woman or this is a

man, here at a certain period. uh, let's say this gradation shifts depending on what content is posted on the tv channel. it is very noticeable as soon as we celebrate some dates related to the history of the great patriotic war it increases on the tv channel. and in periodically film screening as a feature documentary and automatically e preponderance towards the male audience, as soon as we move on. well, let's just say for the celebration of other anniversaries, or significant events in our country, uh, the audience is changing towards women at once women. yes , we can ask me. of course, yes, as you experienced. uh, the turbulence of the 20th year, when the covid first came, but then, in fact, uh, all sorts of unrest in society, there was never such an idea that, well, we are closing the channel. no, you know, the thought of closing the channel was not havit us not much shocked, or worried in terms

of creating e-broadcast programs, because thanks to the wisdom of our leadership. you you know that we did not have a total knockdown. and yes, mass events were limited, but the cultural institution worked, and, accordingly, we found it. sleepy occasions in order to make a new culture and create other cyclic programs, then there were no problems. it should be noted that even during this period, the ministry of culture was very much involved in the covid period. they even organized such an action of the master of culture for veterans, we worked together with them, the action was that in order to to support the musical group, a series of concert programs was created, which were announced on stage especially for us for belarus 3 tv channel, we filmed and staged these concert programs on the air, that is, the industry was working. there were a lot of online projects to talk about. as a tv channel, we are very focused on creating thematic broadcasts, anniversaries, birthdays, and professional holidays. nobody

canceled they were, so let's say so in this regard. we worked, of course. it's a pity that from me there are some international ones, and festivals, which, of course, have graced our broadcast. well, in any case, we worked on the topic enough and, let's say, there was not even a thought that somehow it needed to be closed, as for the events of the twentieth year, of course, it was difficult. as any normal person was at all, well, at first, a misunderstanding of what was happening? why did the people who worked with you for so many years, but held the same views as you, suddenly crossed out, probably devalued all the work that was not done by me personally. a in general, in principle, and the staff of the tv channel and in principle, probably, there was such an attempt to generally devalue everything that is being done in our country and not only in the field of culture. of course, that was it. well, it's a difficult moment. here's an acceptance, and i still don't understand . that's what's in my head, well, it doesn't fit. well, this is some hypocritical betrayal of the water critic, he says from

your channel that they are all lying, who is lying. sorry who is lying the actor who plays hamlet i could not understand, indeed the claims were quite complex. here is the theater does not work. and what are we going to do, while we work, we say that the changes in the poster. we don't know what's going on with them right now. if anything, in the information space there were so many instant stuffing, how to respond to them, what to do with them? that is, it was one side that complicated our work, the second side is that we talked a lot with people who work with the directorate, because they also hit a lot, let's say. so under this fashionable wave uh, in their mind the changes that should happen. and i couldn't either. i also asked this question. so what exactly do you want, what is wrong, what is the performance that we showed. eh, what's wrong with him? why can't it be shown? the exhibition has opened, what's wrong with it, what happened? why did she suit you yesterday? you wanted to go to shoot a report about this exhibition, but today

something else happened. well, why did it happen, therefore, of course, there was such a period. first well complicated misunderstanding, communication is very much. we talked to people, then heard you your arguments your arguments, some heard not everything, but not everything absolutely, some did not have the feeling that some people only published this, of course. eh, i watch when they are spinning syntheses like this with the cards of the pole. i think, well, we got everything, well done well, as it were, why all this was all kipish, for the sake of this card i can’t understand, it’s not a pity. uh , we broke up with some people because , first of all, we worked hard. together we went through a rather difficult professional path. we grew up together creative professional people. suddenly they decided that everything that was bad and now they cannot realize themselves. just remember how many sounded, and slogans that we are going to do now. we will release now. let it be super, yes popular, yes, always when

a person had his own project on the channel. and when a person had his own group, and you understand that the group is doing a tv project. this is not one person. these are very good serious teams and the fact that there are no new significant projects that we can talk about discuss. in which we can just look like a viewer and say, oh yes, they did it cool, but they didn’t appear, because behind many of those people who, let’s say, they tried, didn’t try, but simply crossed out devalued our work, there was a team that remained and now left without a group. without a team. everything has become. everyone understands. who can do what and who ca n't. you know, this is a little shock and disappointment. it must have passed painfully quickly, because it was necessary to broadcast the program on the air, and in any case, the weekly work - is to give the program guide to the newspaper. and you understand, taking into account these circumstances that were taking place, it was necessary to correct this program guide, corrected it, changed

programs promptly, but understood that now is the time to create some new projects. no, god forbid, to work out all the positions that now exist in the grid, which, in principle, we did. well, nothing slowly leveled off and new faces appeared and new people appeared, new programs appeared. and it seems to me, to some extent, i often note many. it’s good that the force fell into place and everything became. it's clear. and who is for whom, but now you know the discussion in society, especially in culture, everything is caught by a lot of people. there are fleas. they also say that those who overpowered even opposite those who screamed the most have returned. now they occupy some pleasant positions in some places. well, you u in this u dispute whose side are you on? that is, it seems to you that people need to be returned or not already? you would return yours. here are those who left you then and all depreciation must be approached individually

each story, but, because there was a situation when one person came, said, i'm leaving, i can't cope, there is a lot of pressure on me. i say, well, of course, well, i can't keep, well, talk, what can not. i'm leaving, we said goodbye the next day. this person writes on social networks that he was threatened and forced to write a letter of resignation. about her, of course, it’s an outright lie, and naturally, with such people, we don’t get along with the question that well, they left and didn’t spoil, so to speak, yes, without uh, here are these statements. i can’t and don’t track, in general, the whole life and existence of these people is, as they say, not my task, not my profession from uh, that information space that i, in principle, know and see, i see some people who, well, they just left and did completely different things, went to another area. and well, like everything. so they decided that it was not their time and that's it. hmm we said goodbye to such people there, but talk about

their return. right now. well, probably, before the time, you already mentioned that the newspaper should receive the program, this is the law, in particular, the hut belarus today regularly receives the program and letters, because we have a tv application when we mention, and projects in belarus 3, uh, we receive such correspondence. this channel has become a soul for me , they write very often. here is the same audience of 55 plus there and at least you can watch films, the good old programs are interesting, but natalia doesn’t scare you that the culture channel has become such an office for meditation. should it be like this anyway not a common point of view on the entire channel, the audience is completely different, someone naturally prefers. eh, the good old soviet cinema, and someone will watch some kind of opera or ballet on a tv channel, and not always these projects. let's say. so e will become an outlet, maybe this project will become those projects that make you think somewhere. yes, in some

way, it can be rethought, because after all it’s a classic. eh, these are not projects aimed specifically at appeasement and a mass audience. well, they still have a job. a little bit aimed at making us think in some way asking ourselves questions. and it's very nice that people have a rest on our tv channel. if you see, it generally hurts to interrupt such a train, that this is only meditation before the storm, you know? here. well, you know that well, spartacus is certainly different from the nutcracker i have to answer. here we are now, on new year's holidays, putting on the nutcracker to hurt and staged a new ballet, the little humpbacked horse. they did very well in terms of media indicators. i was genuinely surprised and delighted that namely ballet here is the audience. it was accepted, of course. i understand that we put it on a day off. there were other projects ahead that allowed the audience to flow from one project to

another, that is, everything was prepared for these projects to come out with good tv viewing figures. well, it's nice when well, there is such content that it would seem that it is not designed for a mass audience. yes, he still works as a meteorometer. yes, now we have the blessing of such an opportunity. well, uh, how are you do you think it is possible to program this success? that is, does it mean that next weekend they will look again or not at all, not necessarily very many factors influence. yes, there are internal factors concerning the channel itself. yes, what time do we post. what kind of project does this stand in front of, but if there is also counterprogramming, this is what project to put on another channel and, accordingly, the audience. maybe our colleagues can go in parallel and watch other programs for me. sometimes they speak from others channels, set myself a good movie, of course, we have fewer than you. i think that you have channel belarus three more that attract audiences by the fact that there is no such underwear advertising on the hmm channel and even if

the neighboring tv channels put it on. hey, also a movie. yes, all the same, during the advertisement, viewers went to belarusian, 3, and there the question of advertising remained. very difficult for a tv channel. belarus 3, because uh hmm some cultural figures and very adhere to it says that culture and commerce and advertising are not compatible at all. as for the belarus 3 tv channel, of course, this issue was discussed for a long time, there is no need for advertising, but we live in a time when well , in any case, there must be financial flows that are revealed yes, you need to earn, yes, but if you watch the tv program guide , then not in all projects. basically, we have ads. this is no coincidence. the story is not because the advertiser does not want to advertise in some projects, we worked out this issue by our sales and marketing department. we have

agreements that when planning the program guide. we mark right away. what tv show projects or films we open for advertising, because you yourself understand if we celebrate the tragic date of khatyn and put on a film. go and see, then, of course, there can be no advertising there, in principle, next to nothing. doesn't believe and so on. we live. not for long, i remind you, we have a telegram channel, tell me, i'm not silent, subscribe and ask questions and invite guests we are in touch. on the air say it again, don't be silent. today our guest is the director of the tv channel belarus 3 natalya marinova and at the last ceremony, the top of belarus 3 was awarded with statuettes. in particular, a live spaniard for the project. e, which tells about the unique customs that are included in the list of intangible historical and cultural values. let's look

at a fragment of one of these issues and then dry it. the live spagena program is a project about you. i'm talking about obviously folk art, both light fields of a person and ken were status khiztorka cultural customs of belarus 20 years after the material culture of the musical and instrumental traditions of the smorgon district of the georgian region. ugly girl

let it be late, but we also join in the congratulations. i understand that it is very pleasant when colleagues note, and whether the audience notes, in general, this kind of project is popular with them. yes, live sparshena is one of those projects that the audience appreciates to eat. well, the most important thing is looking. yes, it costs, it comes out the original and on saturdays and we have this very much on saturday strong, but authentic block, and on the air of the tv channel - this is a live spagina. belarusian cuisine. i really want to note that it is precisely the folklore theme of our belarusian identity. it enjoys, of course, the maximum popularity with us, in addition to belarusian cuisine and a living senior, there is a project that has been broadcast on belarus 3 tv channel for 10 years. this is a project for the first volume, and well,

this is what anatolia and oksana do in the evening, and they go on a business trip. e are recording a belarusian folk song and making its modern arrangement along with modern strange performers. this is a colossal work, and which is reflected on the screen in 26 minutes, but these are the 26 minutes that the audience also watches with pleasure and in fact . here they have already collected more than 500 belarusian folk songs with modern processing. that is, it is such an encyclopedia. here are our belarusian speals, but, what do you think, well, it's one thing, yes, to prepare some text and material, yes, to collect information about rituals about customs, but another thing. actually find u those people who u save that's it heritage and here's how you can already appreciate you noticed, belarusians cherish their folk customs, of course, i don't even doubt not a second. after all, culture. it's not something

abstract. first of all, these are people who are currently either engaged in creativity, or support those who are engaged in creativity, because when shooting any program, and we need heroes. let's get people who will tell, and it's really not easy to find them, but they are there and they are happy to respond and tell, both with their work and in their work. here is a live one from the bottom. and when a whole plan is being filmed, our author nadezhda gamitsina conducts a whole investigation, because the topic needs to be worked out. naturally, you need to find heroes and find heroes. yes, there is some person there who knows how, but you already need to call her. he needs to be persuaded. and you try to persuade a woman to show you the tradition of baking loaves or bread, when it's 12 o'clock . this is a very, well, serious and colossal work. yes

in order to show exactly these elements of intangible cultural heritage. but where do they take this evening? where do these carriers of songs come from, they take away biology, they say you know, they help us a lot yes places. we have departments of ideology almost in every region there is a house of culture, near which, in principle, creative talented people gather. and here in these houses of culture departments. uh, in terms of ideology, they basically have all the information about who does what, and they, of course, are great helpers to us. thank you large and all on various projects. and in principle, our work begins with the fact that we call, that we want to make such and such a program. help us find such people , the local newspapers are helping a lot. where do we go too? hmm, of course, the alists should, and their colleagues, too. thank you very much, they help, so well, such a certain procedure for finding people. belarusian culture is developing, there

are people who support and preserve all the richness of belarusian culture . for the cost of a separate thank you so much second award or pinnacle. you were given for a concert of a symphony orchestra. white or radio company echo of war. you gave the impetus to re-initiate this genre of showing live our classics from the philharmonic, concerts and the orchestra sang tv and radio companies record whether you agree with us or is it brave, you know? well, it might be immodest here. well, yes, it was my idea. ah. i really wanted to do it. uh, symphony concert classical music concert, uh from a television point of view modern quality and can be fashionable , i'm not afraid of this word. and i had a slightly different idea. i hmm called the director of photography and said, let's do a black and white concert. do you know what black and white is for cameramen and even when we put something black and white into frames. they say we have color television. that is, it is generally impossible. this is where we started

discussing. why rough and so on? igor well, you know, the topic is so very complicated, and i want to convey this tragic atmosphere. well i was convinced that no, not black and white, this atmosphere that i want can be conveyed to absolutely others. we will add some color elements by means of television, in principle, this is how it turned out. it was such a test, a pen . by the way, this was the first concert that we wrote. here is the echo of war in the 600m studio with just such the latest lighting design, which i might mean the last. this is from the point of view of, uh, the development of technology. yes, light, yes, that is, it was modern light. that if it was a mobile television station, it was many cameras cranes. eh, the graphic design for the screens was worked out separately, and for each musical composition its own lighting, architecture, and so on were created. i think that now directors from different concerts are listening to me, he says, oh, we have been working for so long. yes, the stage worked, but from the point of view of a symphony orchestra, from the point

of view of classical music, there has probably never been a concert on the air of a tv channel. belarus 3. this is already the result of a huge amount of work, both on the part of the creative team, which is preparing a concert from the tv channel belarus 3, and from the side of the orchestra itself, which must do a great job in order for the project to take place. the main thing is that the orchestra got instagram after that and now even, well, the entire service on television. here they are not surprised when orchestras are recorded, if my favorite meme is when the make-up artist says, i’ll go powder in the orchestra, we recorded more than one concert. we continued the series of concerts of our belos symphony orchestra of the radio company in the studio 600 m. when after watching these concerts some people ask me. where did you write? it's certainly nice. and that we have reached such a level, that the quality of the picture that has been achieved. it sort of allows you to ask such a question, where is it

recorded in our radio company in belarus in the studio of 600 m in our creative group you already went and are good, in my opinion, you know there, this is the next, as i always say this the revival of the tradition of creating a tv show in the studio beat the radio company. you know that we have funds in the eighties, probably seventies and so further. yes, they did a lot of those performances . they are in demand, and thanks to this, we now have a unique background that we can use to do some programs about the history of theaters, or remembering the biography of the artists, while we watched somehow. well, on another site, a concert of the kharushka ensemble from confusion to fun and a director. then he said, he says, what a great performance. if only we could record it in the studio, and we somehow caught fire with this idea, worked on it for a long time, of course, we worked, because this is also light. this is every number. this preparation of graphics sound music did not respond very well to the artists of the ensemble about

our gender, because this is not the floor, let 's say, on which they should perform for them. thanks yes to them. thank you very much that they overcame all the difficulties, and it seems to me that it also turned out to be a very good performance, which we periodically show on the air and i want to say that we have ideas how to continue shooting exactly 600 ml. what next i will not say, because i will not say. you know there are a lot of nuances. i don't want to jinx it. eh, and that's when we write it down, then i'll say it and write it down. we have now recorded in the studio 600 m. e concert of a symphony orchestra. belsa radio company for the tenth anniversary of the tv channel belarus 3 will be on the air this saturday at 11:00. well, of course, why don’t you congratulate yourself, the orchestra performed with pleasure very well, the well-known composition in honor of the belarus tv channel, the speech was pleasantly recorded. uh, folk music ensemble concert with new songs. this is a new program, which will also be presented

on the air of the belarusian tv channel in the near future concerts performances. uh, orchestras and so on. it's all good, but after all, the tv channels belarus 3, probably still loves because of the good old soviet cinema, and not that for sure. and probably, first of all, but old soviet films. they attract the audience and allow it to stay on the channel. because, that is, from the point of view of programming the network of the tv channel e, any project that will be released, for example, after the film wedding in malinovka, will show good numbers. this is the leader of our film screening from the soviet cinema, probably for the last six months. i myself love soviet cinema very much and you are in touch, after all, we have already spoken with the audience and i myself know that they write letters that they want to be a girl and be considered an adjutant of his excellency. i say, well it was last week. but there is no better again. let him show if you had an idea light in my opinion, also show new films, in

particular those that make belarus a film. uh, somewhere their presentation. how the same adventures before vyrovich or kupala take place behind closed doors, and then we don’t see these movies are not in theaters or on tv channels. here is a question that the directors themselves ask me simply as a person who writes about culture. what about our ribbons? why doesn't anyone see them? as for those two tapes that you voiced, but hmm, they don't sell us the rights to them, and this is not in my competence to discuss. why we do not see these films, and we do not show them. here, and we, in principle, work very closely with the national film studio, belarus is a film and we try, but to show, and as much as possible their exemplary work, those works on which they provide us with the right to show, and in may last year, belarus also showed one and a little later, the tv channel belarus 3 premiered the film studio, belarus the film flame under the ashes is an eight-episode, and hmm, such

an interesting series with a double storyline with a parallel modernity. ah, the great patriotic war. and we constantly show documentaries belarus film , too, to which we are granted the rights to explain, of course, all rights belong to the national film studio. belarus film for tv channel. belarus 3, in principle, for other tv channels are purchased on a reimbursable basis. we pay for all impressions. they have rates based on how many impressions we plan. how many technical repetitions and so on. and these films are not cheaper than a some other films, that is, they say, well, we don’t buy hollywood ones. but, in principle, let's say the cost of these films. she understand enough here. here, i guess i understood, what is the misunderstanding of the directors, they think that once they have bought, they can twist endlessly. and you, well, stipulate in the contract, apparently yes, of course, uh, the number of impressions in the license agreement is prescribed and the number of impressions and the number of repetitions

that can be carried out, as well as the tv channel. and i also want to say that it’s about whether or not they grant rights very often at the studio. belarus film is in no hurry to sell the rights for television channels, as they plan to participate in international film festivals, and in certain festivals. there are restrictions . applications are accepted only from those. movies, which were not broadcast on air television, we have such a situation with some films, galina is home. for example, we want to shoot a marvelous picture, my ani just watched it secretly and i recommend it to those who are interested in belarusian animators and in general, the directors who shoot with us are simply amazing. we will show this picture in the near future. thank you very much, because you understand, what is the paradox of the situation here? the ministry of culture orders a film, and then we don't know how to promote it. how to advertise where show so it should not work. i absolutely agree with you. and we, for example, had such an experience, that's before covid and other

times. uh, well, more films in documentaries were filmed in belarusfilms and we received a catalog, well, much more so that we could line up within a week. well, i heard some comments from colleagues. here it is delayed. it may not be quite interesting and so on. and uh, i accepted that argument then. that's how you say, listen, huh? national film studio belarus film commissioned by the ministry of culture, and a series of films were created. maybe we are wrong, why should we take such responsibility and judge these films should be judged by the viewer. our task is to place them in the grid to correctly announce and inform, in principle, visually that we have such an action, we show all the films created by the national film studio, belarusfilm. all documentaries . for such a period. and you know, surprisingly, these films have grown very well. that's why ah. you don't have to think about the audience no need. he himself, of course, we have a moment

of what we are watching. we just don’t give it away either, but in any case , we have such experience and we will say that we are always open for cooperation with the national film studio, belarus films. and by the way, we celebrated the day of belarusian cinema on december 17 and we are always in touch with the belarusian film studio. give some premiere, it's clear that we'll line it up money punished. there is a lot of high-quality russian cinema, but we need a premiere, and this year we have focused on animation and can show three premiere belarusian cartoons created in 2022. the audience also thanked that they were able to see them on the screen. and now i'm going to take a long break. after a short pause, we will return to this studio again, while subscribe to our telegram channel. it 's called say don't be silent, ask us questions. write comments. offer us guests, and look for all our episodes on the youtube channel, belarus is the only one and on the bell tele2 website of the company and our guest is the director

of channel belarus 3 natalia marinova natalia will you leave yourself the task of doing tv channel belarus 3 is popular among young people. here you are talking to your audience is basically 55 plus. what about the next generation. and you know, it is such an ambitious task to make the tv channel popular. well, among the youth - this is a question of making, in principle, television popular among young people, but the tendency for attention to television is growing. it has appeared and it is very pleasant. that is, if three years ago we talked about the fact that we create content. and how is it delivered through television, or through other platforms are unimportant, but now, of course, vera k is on television. it has grown due to a certain situation. well, what can not but rejoice. here, we have projects with which we are trying to attract young people, and, in principle, to create children for young people. we

rejoice on belarus 3 tv channel, these are the constant projects of kindness ranok and kalykhanka, we follow the concert performances of musical groups, final concerts, anniversary concerts. we always try to shoot in the near future on belarus 3 tv channel another project about youth. it will be called new people. this is a completely different approach to how to show a young talented growing up person. and this is not just some kind of confession of him about what a fine fellow he is and the significance of his work in the life of society. this is such a little investigation, but the creative component of a young man. and we, uh, study who he communicates with, where he studies, what else he is interested in, and so on. that is, the author of this project is also nadezhda gabiz. she completely immersed herself in the young talented. she is with them goes to the clinic to remove the cast, because the violinist needs to play. she invites their relatives to the bolshoi theater so that

they can see how their child performs and what he aspires to, and invites them to organize a meeting at the national art museum, now there is such a dense filming, and the project people are also one of those distributors , which the channel is growing for its anniversary in march. we will have another premiere. and i think that this project will be of interest to the youth audience. so new modern the approach to creating material about them should be the conditions that these people they are from a culture. yes, yes, these are people from a culture who already have certain achievements. these are the laureates of the specialists of the president's fund for the support of talented youth and the laureates of some republican international competitions. that is, in any case, these are young people who have already declared themselves and have reached certain heights, and in the motto we will discuss your channel. it's true channel news, what do you personally mean by that, because, well, today there is also a toxic interpretation

of this concept of value, yes braces and so on. and what place does ideology take on your belarus channel, given that the belarus tv channel will crack, but it’s his task to show everything is getting richer, tires of culture and the slogan, in principle, of the tv channel, the tv channel of collected pieces, then, of course, e we ca n’t stand in away from uh, certain ideological processes. culture has always been of great importance in shaping public consciousness, and we are doing everything to show the identity of the belarusian people, to show our identity to show that we have, uh, all moments are saved they know, love and appreciate some values. these are, in principle, values, uh, that are important to every person, these are kindness and justice and mercy and traditional family values, which is now very important and it is natural to preserve our identity. there is a lot of talk about globalization these days. a and uh, these processes also

affect the culture is erased some features. everyone is trying to make us the same consumers, convenient, let's say, for marketers, economists, and culture allows, on the contrary, to preserve our identity, originality and prove that we are not the same, and even each region of belarus also celebrates it differently, right? recently , a popular artist, having received from you both a recording of his solo concert and the broadcast of prime, still remained a little dissatisfied, we will not name his last name. she is too famous, even too to develop and i wanted to be shown all the same on the first button in belarus, one such attitude as the ghetto is not for this to your channel of belarus, it guards you or are you used to? ah, you know, it’s probably right to say here, i understand the arrangement of tv channels in our media space, and i understand that

belarus 1 tv channel, it has more audience for it, more attention and for sure, this artist was very honored to him that his concert will be shown on the tv channel, belarus alone, and not on the tv channel, belarus 3. i am very happy for him that the viewer of the tv channel, belarus alone, saw his concert as well as the viewer of the tv channel. belarus 3 diplomatically answered natalya marinova come on. what kind of leader are you? here we say that the channel e should be tuned to such an e, peaceful mood. yes, you can describe yourself as a leader, you are harsh, you are either tough, but peaceful, i am a peace-loving person. i'm always in favor of negotiating, eh, but i make the final decision. i as a person it performs the functions of an editor means mas. information is responsible for everything that is shown on the tv channel and, accordingly, the last word is mine, but i always listen to the arguments of my colleagues and sometimes. well, i also periodically change my

mind, if we say so the arguments given i was convinced that yes, it would be more competent to do so. and it's better for the channel, because i always say. and what the viewer is to the viewer, it is clear what you are saying, why we are doing this. we do this primarily so that the viewer can watch belarus 3, so uh. i'm such a difficult leader somewhere. but i would like to hope that it is fair. well, you know how let's say on the radio, as if there is a concept of format not format. yes and so, if e hmm musical, or rather program director. yes, here he is, let's say he loves rock, well works for pop stations he has to leave his interests, uh, hmm, somewhere in his home space, not transferring to work. uh-huh, but on tv channel belarus 3. but you can work not. for those, the most accompanying ones that we have, you know that many of our authors, they, in principle, work in their own subject. yes, but we have the specifics of such a

tv channel, i know that it is better about belarusian cinema than sergei galeevich. no one will do katir. yes, that is, if we are talking about some folk songs, then, of course, this is a completely different group and here it is necessary to take into account the interests of the creative group, and not even the creative group, but the authors, because work on a tv channel, belarus 3. we went along the path of attracting, but authoritative specialists in a particular field. that is, these are not invited but persons. and these are the authors who, let's say, are trusted and who know this topic. this is very important therefore here. well , igor, the main thing is not to confuse. who is working in what direction the second point is from the point of view of the fact that the format is unformatted, and again we understand that the tv channel has a specific task and will say. like those these are semantically lower that exists at the moment, huh? which topic is less covered by us, where we have the opportunity, both financially and from

the point of view of the creative team, to do this or that project. that is, we well study every idea that offers, because here we are, as creative people, we will sit down with you now and on the a4 page in half an hour we will sketch these ideas right from two sides. what can be on the tv channel? belarus 3, but here the question is about how to implement these ideas we television. we are not radio, we cannot tell. visualization is very important here. i also have our colleague who periodically. well, at the moment i came to the tv channel, i came with a lot of ideas, and i listened to him and said you are doing a very good idea, no one has done this before at all. prepare documents, advice on the move and shoot a pilot, and for the most part, these ideas have ended. well, here, of course, the important idea is not to miss a good one. yes, shine this golden one the middle between a creative impulse and the desire for a new creative project to appear on the tv channel, which differs from the previous ones and has some kind of pragmatic approach

to the existence of the channel from the point of view of the director and leader. wow, you already mentioned. e that for a long time on television since 2001 , in my opinion, yes, you came here for the first time to a radio company and were in different positions on different channels. have you managed to fall in love with the culture and everything connected with it during those years, while it is the third button, belarus three? i have in mind is it interesting for you to become this topic at all. i can't say that i didn't like culture or treated it differently. ah, i have a higher education. in any case, i received the faculty of journalism. this is a liberal arts education, so let's say it's not from scratch, but you are a leader, yes, and leaders. they are already more so pragmatic, and people of culture are figures, they always fly in the clouds like that. and this is from pure art , so, well, how would it be different here about whether they hover in art or not? i

became you very pragmatic people. uh, from the world of culture. i didn't have any global disappointment when i came to work specifically for the cultural channel, because , uh, programming technologies are technologies for creating a program. they are basically the same. and it helped me a lot that i have tv production experience. and you won't tell me anymore. why is it filmed here that 's bad or why did the server material disappear? and, because she is the server is gone, but he is gone not because the server, let's say so i broke down because you didn’t take it when you wrote it off, yes, that is, you can’t tell fairy tales, i know all this, so here is a certain television experience and general education, which is natural, coming to belarus 3 tv channel, i, well, additionally looked as what is happening in general in our countryside in the field of culture. we have done a lot of work, in general, we have done all the tv channels. uh, in the direction of making friends with cultural institutions, which was very important, because well, there were some grievances of innuendo, and some desires not

implemented. that's why it took a lot of time to establish such a creative atmosphere, but for you today, when we again remember this date, 10 years of the channel. uh, the glass is half full, or empty, of course, it's half full, and i would say, you know, not even half, because they want to say that it's not a glass. it's not 200 ml. yes, i want to say that this is some kind of endless vessel that will be filled and we do, in principle, everything that would fill it. do you need frames, for example, so i paid attention, mostly the female team is still on belarus 3, where are the boys. well, we have boys. i don't agree with the scatter. there is carp. we have igor petrov, we have young people involved in the kalykhanka. now we are also working on attracting new faces to the tv channel and declaring, so well, girl, of course, i agree more that yes, well

, everything is more, it means that there will still be. yes , there are some special events for the decade that are worth mentioning here. and, of course, today on the air we celebrate the tenth anniversary of the belarus 3 tv channel and our celebration is to give a gift to viewers in the first place, and we update the graphic design and for different decades, as i already said, it will be held under the slogan 10 years 10 premieres, so new tsik projects will begin to appear. we save projects. which we had, but there will also be premieres, which, i think, will show that belarus 3 tv channel does not sum up the results in decades, we only look forward. and we will look forward to your premiers thank you very much for today congratulations again and good luck in your creative work, tatyana shcherbina and victoria popova say goodbye to you today , goodbye. goodbye, and now natalya marinova is saying that incriminating that on the belarus tv channel more of the projects

are trying to minota on the belarusian sea, i allowed myself some sour-minovite and belarusian and under the diakova in our body our supration for the fact that i am 10 years old at once with a tv channel, belarus tv channel accompaniments, what do we have? iconic sporting events in the context of the whole world our girls performed very worthy 4.10.12

places you know the level of competition in russia today, which is why we hope that these are promising guys. they will in the future show the result of the key news and sports facts of belarus as the flagship of the belarusian football. and this, despite a significant renewal of the composition and a change in the coaching bridge of a new generation of belarusian athletes. today we can pay more attention to our hockey, so today we are attracting more children, 40 places are being vacated there for young guys. eat the opportunity to take young children. make stars out of them. look at belarus 24 tv channel for our country. colorful original well, of course, the oldest city of belarus in the early twenties it was called belarusian odessa such. yes, in

bobruisk we will introduce you to the major interesting and most beautiful cities of belarus. novogrudok castle, or rather, what is left of it is the city’s brand of accurate data on how the ancient structure looked in general, what was in each of the towers today is not, we will show sights and share historical facts, the monument of the knight in novogrudkerizonno sculptures and the city decorates and the gothic red brick water tower not far from the hotel reminds of the gray times. it was built back in 1927. watch the program of the city of belarus on our tv channel. on duday 25-25 and we are not berries at all again, but also

nothing. here is the heavenly beauty of the red rabbit. yes, what a beauty, but the symbol is the symbol of the new year. yes, we go with marshmallows in pairs, and the herring, as it was to everyone, dear to the heart, and there is. how many spoons in command me the whole world are already belarusians, see good differences, belarus with svetlana borovskaya on our tv channel. and all of us have four columns of machine guns to shoot tv channel belarus 24 presents a new documentary journalistic cycle in which history is without distortion and fiction. you will see for the first time published german documents in the military chronicle and materials of

investigative cases, and the crimes of the nazis against the belarusian people are unknown to their settlements, destruction, including with residents and memories of witnesses of those most tragic events. movement to liz is not far from us. there was such a ditch, but we had no water and no rays. oh, such a like, and there a pack of such a cut of the husband’s crumbs is something you can’t see. he was sometimes. she was pepero children, the youngest was six months old about how terrible fascism is and what destruction and suffering it brings to the world in the genocide project without the right to life, watch on belarus 24 tv channel.

hello , briefly, thousands of people belarusian rescue aircraft