cities have turned into asphalt-concrete hell fields and vineyards are drying up specialists. it is said that the extreme heat will be briefly interrupted by tropical downpours, they say , this is how it will manifest itself in the region, global warming. caught red-handed on a bribe, a leading specialist of one metropolitan state-owned enterprise in the field of energy supply, operatives revealed facts of corruption in the procurement of inventory items, a 49-year-old defendant worked in the department of heating equipment and for the so-called kickbacks provided private organization victory in tenders, that is , received a certain percentage of the amount of purchases , the man was caught red-handed during the transfer of almost 70,000 rubles. over 140,000 us dollars and 700,000 russian rubles were found at the man's place of residence, as well as his expensive car. gold bars establish

the origin of the indicated funds and material values ​​in relation to the detainee, a criminal case was initiated for receiving illegal monetary rewards in an especially large amount. and in completion of a joyful event at the minsk zoo. there was born a fawn, fluffy spotted, the kid is already collecting likes on instagram and catching the cute smiles of visitors. today he first appeared in public and did not leave his mother now, the family of the minsk zoo has eight individuals of these noble animals. well, on this i have all the new information at 15:00 with yulia pepper. all the best. exists?

hello everybody. this is no longer a musical tradition, but the tradition of our top show, we are talking about the stars, it turns out that between alexandria and between the slavic bazaar you can to intercept all those involved, uh, to the belarusian show business, it’s literally there for a day and we

succeed, and invite them to the studio to talk. uh, to sum up certain results, to discuss important topics for us. well, before that, just yesterday, i returned from alexandria, which year i have been there for, probably, the fifth sixth in a row. well , that is, i can say about how the festival is changing about the number of people who just went off scale there. i, uh, won't talk. it really was worth seeing. just flows that went like this program music, but the musical component every year, yes a big gala concert, and in front of it hmm a small stage perform. uh, belarusian russian artists. there are also themed performances. he performs nationally in our ensemble. but now, with regards to the gala concert, then, of course, i want to say that every year it is a very different show, different theme and different content, different artists. so here’s the printer to talk about the fact that due to certain circumstances that began there in the twentieth

year, various pandemic restrictions and further political events, it seems, as it is customary to say that, well, it has become scarcer, you know, ah, that last year, that this year i didn’t have such a feeling due to the richness of the program. well, as a viewer i have. well, there were no questions. i didn't get bored. alena, you are a constant participant in these concerts. what about you as an artist? i think to some extent, in addition to what to communicate with the audience perform. e your songs. this is one story. and also to communicate with colleagues from other countries. here you in recent years, i'm not sad. well , what about the fact that i have been on stage for about 20 years and i still remember irina vladimirovna sorry. yes , sometimes alena happens, sometimes stars are expected. yes , here we simply cannot do without a person of people

who organize this whole thing. hello. yes, therefore, about whether, uh, whether you miss or not for about 20 years. i am already on the stage and i can say that i caught the period when i was flourishing, let's call it that way the business was going. it was 2,000. it was a lot, but new directions, new faces , new names, and certainly 2020 without. well, i'll tell you it is clear that there are changes. but, uh, it can be perceived as a transformation is a reboot, because, probably, some of the artists really left, but new artists began to enter this place, which , perhaps, they are still young somewhere. perhaps something is wrong with them brightly, but they work, and i'm sure that success will not keep them waiting, as for alexandria , i remember the year when the festival began. and

it was just a field, but for comparison, but there was a small stage, it was torrential. rain there were canvas tents where we changed clothes there was no electricity, but the fun of this performance. it is still in my memory. and when so much time has passed for more than 10 years , the festival is already being held. and when you come, let's say this year. and i arrived. i got tremendous pleasure from the fact that a huge number of people, and this festival is transforming. it attracts the attention of guests not only from belarus but from other countries. they come to us, especially our belarusian enterprises. it's generally gorgeous. every time you come and there are sometimes new products, new products, or some kind of pastries. i buy belarusian bread there all the time. alena , tell me, please, here we are. you know, if we start talking, we really have changed some certain attitude towards the stars. of course, he joked with me about the fact that alena and i are spleens more than we are journalists in this regard. well, you

know, we have such a feeling in the journalistic world that other people have become stars in our country. well, that is august twentieth years, very often both on advertising posters, and in some well-known programs and in general , just, well, there were rumors, the host of morning programs, the hosts of lotto, the host of concerts, but not political journalists at all. now we can safely call even our stash journalists azarion girls empty. yes, these are people who are now known to almost the entire country. so, you know, i turned around. yeah , history is a completely different side, and we see journalism from the political side. i'm in my politics right now, but just wondering here, here during this time, it made it possible to somehow see new people, and those who, oblivion, and we can also call them by their last names, will simply not be removed into oblivion, because extremists are not named. well, anyway. well, i 'll tell you. so, probably, some kind of cycle of office will still be present and, after all , blame ourselves for the fact that we have done so

that they do not exist. this is wrong, because everyone made his own decision here. yes , here, as if many were aware of the decisions and someone took, uh, a certain position to leave and please, well, no one forbids to develop. then there is another format of development and social networks. you can continue your theoretical work. maxim can i ask you a question. watch for a while. here is a concert for the orchestra of mikhail yakovlevich of the company then still under management. yes, he was a certain blacksmith of a very large number of belarusian stars. and sometimes many said that it was because there was live music, because well, in any case, who grew up on electronic music literally. today , somewhere on the internet, frames of an interview were caught interviewed bianca a. she recalled that she had started in an orchestra conducted by mikhail finnberg and recalled how she, being a fourteen-year-old girl, went on stage there, and behind the orchestra, that is, she gives

certain emotions. why am i just going to continue a little what alyona began to say? there are social networks there is youtube there is everything you can actually put the phone on turn on hmm music, yes, and sing to it and do whatever the orchestra does. after all, this fleur of some school, isn’t he confused and, uh, has a certain time appeared features you are currently using? well, for example, yesterday there was jazz, yes, that is , bach was shot. indeed, firstly, after all, a live orchestra is an organism that breathes. yes, and any soloist, even here today we have already rehearsed from the competition by children's contestants of the slavic country competition. song children are really absolute children, first of all, they will go great. we are simply delighted that each country sent its participants. well, how will they share places, because it’s really a very talented day, plus they are for the first time with perform in an orchestra. at least with our artist. they sent their phonograms. that is, well, everything is clearly recorded there, yes, that is, not to the left, not to the right. it's completely different here. that is, their task is to lead

live orchestras. and our task. so, this is where the creativity begins. don't just put the phone on and record it. yes, that is, creative, when everyone has such an attitude, youtube recorded it. and here is the coin. yes, it is a very complex process. when i did it myself, actually concerts in palace of the republic faced, then with the amount of work that needs to be done. it's just, uh, unique people who really lead the process. this is needed in absolute pitch. it is necessary to hear every part of the necessary to assemble to sing to organize each of their creative and other moments, because why bother so much, if in general the energy is better, but live instruments, it always goes above all even a professional, but there are artisans. yes, there are still artisans with gray education, as if there is a secondary education. and there are higher, and also magistracy postgraduate studies. here, as if the orchestra is

a graduate school. that is, this is a higher level , to which not everyone can give anyway, therefore, he takes the phone turns on and throws out on youtube what he signed up and said, but about what he recalled in the 2000s, when there was the dawn of the belarusian show business, tatyana , i want to discuss this topic with you. she says that it was dawn. i also agree, because here i have, uh, the concert on the third of july pops up in my memory. and i saw here many artists which, probably properties. i saw, to be honest, on stage, they performed some new hits, and i looked at them and understood what i wanted to hear. that's the old thing that rattled then on all the radio stations, the clips that we saw, and which were remembered, and i think that well, if then even i was not particularly interested. well, at that time, pop music man. and this was remembered by the young man, then, probably, it was really cool. and a powerful question. eh, we will be able to repeat such a period, or our time is up. no, you know, i

think that's just the same. and how it correctly noticed that there is a cycle and there is such a kind of cyclicality in any sphere of when, how, and always happens. and when something calms down and stands at one point , there is always either a decline or an upward movement. well, i think that just the same, and after the twentieth year, on the contrary, we began to move upwards, because there really appeared a lot of talented young new artists, but completely different in genres, perhaps completely different in sound, but musical projects have appeared that allow them to be realized, therefore, just the same. i think that we will have an article ahead of us for another year or two. well, here the russian show business, as it seems, segments of production centers are divided to us from the outside. yes, there is timati there, and basta, everyone has their own

wards. it's brands marketing making money everyone understands this very well. we are now beginning to understand, we have one production company, there is a second production company, while there is orchestras, where artists are also raised, that from this, this is precisely the independent path of alyona lanskoy, the independent path of artists who go to concerts on the marquestre, or production companies. which one do you think is correct? but in my opinion, after all , a production company, because why yes, i’ll actually tell you, because when hmm a whole team is working on you. that is, it is such a view from the outside. ah. from the outside, each of us always sees himself a little within certain limits and does not always try to to take risks, and the team begins to prompt and lead, and even in any case not from scratch, that is, it is one thing to work on the image , roughly speaking, artists who have already somehow

proven themselves, yes, polish this cut to give a completely different create create artificially, in fact product, i.e. person. it may not have anything to do with the creativity that he brings to the masses. but what about creativity? but what if you become a product? you are here. well, actually, you don't belong to yourself. they came up with a song for you, ah, they said, yes, they said what to sing. i don't want to sing. here, how is your ward, maybe she wants to drink about viktor or about mikhail or about cyril for example? well, i'll say. so we're in our own company. we always have a dialogue with our artists. that is what we offer. we offer texts. ah, the artist looks . likes, dislikes, fits, doesn't fit. we are looking for something new, that is, we do not go violent, when it is violent, by the way, this is wrong when a person cannot himself, and from himself to give out love for this, then this this is not for long. that is, it is such a story, not

long-lived. and if we talk about our wards, the same is alexander. as you have already mentioned? thank you for wanting to sing about alexander, she herself loves folk and this song has entered the people, you know, i divide the song into those who listen and those who sing along. this is what i'm singing. although, i will not say that i am generally into gourmet music, they just listen to what they like. well, i sing along, let's say so, and i understand that groovy or how fashionable it is now say download. but you got a little bit, a different situation for you stars will grow. well, yes, they gave you stars. that is, they give you a raise here. yes, and they say that you need to somehow get these stars on the stage. eh, they lit up, we 'll see them again. but, in fact, uh, this is the way back, or this is also such a difficult situation. well, i don’t know the artificial artificial preparation of this stage. well, let's start with the fact that i was given blanks. well

, yes, well, the whole country followed them, voted sick. it's great. eh, they already recognized that they couldn’t calmly pass the moment on the street, but uh, as artists, uh, professional, they were blanks and a certain work was done with each of them in order to determine. uh, what kind of repertoire, what do they have with them? how artists represent what they generally want to say to the viewer, and the creative process. and here you are. they said that what is better there, the production centers of the test, your case is more unique for our country, because the talk show, which was held in the melsvyaz company, it really became like this for the first time large-scale project and stars. that's right, a and or here's a solo path e you know, how would it be, uh, i once started my career as an artist , uh, 25 years ago in the ninety-eighth year , debuted in the slavic bazaar. that's all. this

time was. here in the process. uh, somewhere more in the shade somewhere less, and amy- metamorphoses i can compare time, then and now, that is, before it was artists. it was just one artist. now, even if these artists are one person, well, alena will not let me lie. you are always so good. well i just want to listen to the opinion a little bit and add a good physical story, what is it good to talk about? it's always a team. it's a team, like in production companies. so, uh, the orchestra is also big teams of creative people, talented people and, uh, in the process of creating a creative product. now it doesn't matter if, uh, it's a solo artist or it's a production house. as a rule, this is collective creativity - this is what it is now. well, this flow is different. i, well, i don't know how it happens. that's why, m-m plus or minus is

it's just a name change. yes, wait for collective creativity, but it's one thing when an artist, we take a musician with whom he performs his own team to recruit a team for himself. this is one story. a completely different story is what we talked about, the same production centers above. alyona you have the floor, come out, we will start with what i started with the prodev center 17-18 years ago. i came to minsk and the well-known production center lubricate, which i worked for, well , probably years, 12. 12 for sure. we cooperated very closely. it was its own format. its format of cooperation for many years. i work on my own, but with a prodisc center. i still have relationships, but they have changed a bit. we already have partnerships. i will say so. i was certainly interested to hear the opinion of the producers. here, but uh, still, practically the center is a temporary story. for every artist who really wants to become a startup, this is a help, because

a young artist comes, he has no experience, he has no. e hmm repertoire. he doesn't have a home conditionally, as it was with me , they supported me, they helped me. uh, they wrote me a completely different repertoire and there were mistakes, including, as they say, without trial and error. we, uh, have been looking for really me for a very long time , who am i, huh? and here, of course, there are, as it were, certain limitations, because you can’t, i will say, so along with the production center, while you are there, you grow as a musician, you grow as a person, but still that moment comes when to take responsibility. e for myself yourself, if you are really ready to become a good artist. well, something like this. tell me, please, here they are arguing. you see, i understand, you are looking somewhere from the side. allo talks about how to become an artist, sergey says, and alena just tells the production center

how, well, what does the state do in order to let a person open up, because i understand that e participate in late concerts and in fact, it is especially in state concerts. it's such an important thing when a person who relatively speaking, he achieved nothing, got fame on the internet and little tommy is unlikely to fall with him. well, i don’t agree, but somewhere in the concert we get people who are nothing and everyone who is here, we are not standing from the side, we don’t look at each other, because finally, maybe thanks to certain events, when it just passed time to change the blood on the stage and the influx of fresh blood has finally taken place, finally, that symbiosis that we have been talking about for a long time i will not say that those projects that appeared in last years. same star trek. the same x-factor is, well, something fundamentally new before that. remember if you had stars on the tv channel, he was a musical court. talent academy. whether the radio company

tried to make projects, but the trouble with all television projects was that the projects went further. these people. they were dissolving somewhere , the tv company could not organize their concert activity, because they are the profile of its activity, and let's say , to attach them somewhere, to attach them somewhere. well, you got your moment of glory further. go alone work does not really agree that an artist can make himself, because the one who comes down, he gets, even at our first competition, just a child is young. a person with a good voice. yes, he is brought up somewhere, he doesn’t quarrel, but teachers help his mom, dad, but in order for him to become an artist, one voice is not enough, i need another song for my image by the production center, which is present here and which is not present here, because everyone the stars that they are , either left the stage theater or came the school of the orchestra of mikhail yakovlevich fielderg, or with a flourish. well, uh, re-emerging production centers. they are now raising, uh, raising people, that is, no one just adds up, and the role, let's say, is the help of the ministry so that those

guys who are discharged at production centers or go through the school of television projects so that they do not disappear further, because for example, the x-factor and the buy-factor, where do these people go next. yes, maybe others , the producer can organize separate concerts for them, but belarus is not so big a country, for example, russia, where there are a lot of corporate events, where you can somehow move forward, therefore, naturally, concert programs at festivals on public holidays are where you can show yourself to run in and new songs become familiar to a large number of people in order to further organize concert activities? for some reason, this is interesting for us, i don’t agree that, for example, the concert on independence day was all the same singers who sang some new songs. naturally, our masters were also there, but it was, which was very joyful, very many young artists with a new repertoire, and a completely unique experiment, let's say, was, about which they went with a certain risk, and it was a success this year , the poetry song festival everyone remembers how he

was, nikolaevich remembers his orchestra remembers, but it was such a very, very, very retro festival. yes, it was gifts, there was a live sound, but somehow everything is more complicated. sometimes it happens that people collect only two nuances this year. uh, the first one is about independence day. you probably didn't quite me. understood. i'm talking about the fact that artists who have not been seen for a long time took the stage. and here they were performing their new hits. i was remembered with the ones they performed. e. i used to compare, and the second moment cyril rather asked you know that there is a certain trend, in addition to, here are the production centers of orchestras and the blacksmith of personnel, which well, objectively. and there is , we know now a new trend. yes, this is promotion through social networks. the same guys, there they sing on instagram in tiktok and so on and so forth, it’s more like a question about is, can theoretically at the state concert at the grand place a person who is popular on the internet i scored, there, two three four five million views, please. remember, remember the project song of the year in belarus, where, say, the selection criteria were

rotation on fm stations and the number of views on social networks . artists appeared there, young, maybe for the older and middle generation. it was something new, but the youth reacted very actively to them. so they can get there too. the most important thing is to we heard that the director's team was very careful and selected all the most interesting. tell me, but on television, i understand perfectly well that e previously, television was a certain forge, well, or let's say a marker that this is a popular artist. now artists still want to get on television. here, as if she tells me that television is dead, no matter how we are told that all the time is over, and here again the internet internet, i understand perfectly well that this is still a certain kind, a temporary story. here we are they began to talk about the fact that any concert with a live orchestra is a professional performance. and this is the profession of performing

in front of the camera, but, well, on youtube it can be, well, a one-time cool action, but not a profession. no, of course, getting on television is also such an image thing. and despite how popular it is on the internet on youtube, it still has a certain amount of prestige, and we provide such an opportunity, for example, of course, when it calls, it’s just a representative there. by the way, also here, returning with those who are teles, probably, yes, it's hard. now without a team, because any artist needs some kind of team, because you yourself will not call everywhere either. if you want to beat the threshold, so that they take you somewhere to listen, you still need people who will help you, ask you some kind of image and produce, let's say. even your arrival on television, for example, they call and say, here we have written a new song, and invite us to the program in the morning. we say, well, great, well , they write a lot of songs, but let's shoot a video and here, at this stage, it will already be clear as requested in journalism. it was the ninety-ninth year, but there was a special person on mogilev radio

who received demos from artists. they came and so he listened to them and after that he recommended them in general, i'll be honest. this was a very, well, influential person at the radio station, because he really was. so he really determined what he likes, what he doesn't like. here we have who is a person who is very influential and whose musical tastes influence yours as well? no, we have such a concept as advice, here, and of course, of course, the opinion of the head of the general director of the channel is also always important. here, we can also advise. these are good clips or say, for example, according to certain criteria, according to which we choose. yes, of course, for the price , the word will be the leader of the channel. maxim is with you. eh, the activity, after all, is not very television truth, that is, the orchestra. he adds charm, if you dance, i understand this very well, well, it’s all the same, for example, when you record alena’s concert in palace of the republic for the tv channel. stv

, by the way, well, it's clear that there is more than one orchestra in this format, it's not really a television story, what do you think? you will need to be popular, or else, uh, the activity of the orchestra. she may not be so much in need of this all over something so popular for here, but the artists, well, first of all, it's important. uh, those people who work in it, for example, in our orchestra. the academic concert of the marquesta of belarus and mikhail fibrok are working, well , practically the best musicians of our country, uh, antishin klenovsky. chaikov barankovsky name we call the musical world well, this is the masters , you understand, that is, this is the jamb of the collective, and on which it rests, therefore the level of the collective is determined precisely by the plus component, and at that level of festivals concert activity. e where something is, as far as the orchestra is still heard. yes, because it can be a super orchestra, few people know about it, that is, it is important, of course, this is an advertising component, without which you will not go anywhere.

and most importantly, of course, all the time keep it because it gets tricky getting a lot of gigs. in general , a lot of programs. yes, absolutely new festivals. now appears. here we have a new jazz festival in the city of n outside fresh in the castle in the courtyard of the castle and we talked about it. actually in the evening jazz music is full of everything. you can say that i was at the stadium, as i say people to people, they should have come and and they were and were our belarusians and for such elitism, how would we say that the best team for you today plays jazz, and people understand that it's great that you got yourself out, because we can put a record at home or go to some smaller number. it started here a few years ago with these festivals near the city hall in minsk yes, when also good artists, honored ones began to perform and just sing. for all those who come to rest. and this determined some such, too, well, the status

of the minsk evening on saturday, when you can come and listen to music. it's the famous one. yes? in any case, it's important here. do you understand saturday theme. that is, for example, 400 each goes there, academic music used to be jazz, when now the music of the movie is on, or popular classics. it all unites some kind of plot and people know. here i am coming today. this is the kind of music this saturday our team is constantly participating in these courts, and already before this season and well, but without this, you don’t know. don't sell anyone. well, as they say, is there something? artists also want ambition. this is also a normal story. don't be ambitious and don't be stars. well, right now, it's like well, absolutely? the same story. tell me, please, look, again, i 'll be back a little. there 20 years ago. uh, artists used to measure their success rather than by the number of records sold of recorded albums. ah , clips, then they began to measure, for example, the number of views on youtube, yes, and then they began to measure the cost at a corporate party.

what are you going to? well, because wherever you look. now, if i became a star, then, well, either i already need to create my own pr school, or how i make money, or how much does it cost to a corporate party, what are our artists going for? and you know i can't speak of all the artists? yes, and today our task is worth it, but for ourselves the inner is such that it is necessary to saturate. eh, the belarusian market for quality music? i’ll tell you the truth , this is tantamount to saying that we are salty. let's say we want to saturate our journalistic space, television broadcast with products. here is such a high-quality analytical. believe me. we are not lying. yes , i would like our belarusians to finally begin to love their belarusian, you know, this too pathetic, but also good. this one needs to go. which way? how do you think to create many, many, many different pays, then

you will fall in love with it, or there to focus on one or two, roughly speaking, performers and methodically develop them methodically. here is the second option , it is better to focus and methodically develop and develop methodically. in addition to the fact that belarusian music, the belarusian performer is of very high quality, first of all, vocalists today. here we were also present at the rehearsal and believe that we have almost every performer. maybe sing with an orchestra unlike the same russian show business. well, we won’t invite the orchestra to a corporate party, there are four of them, the market has more money, and so on. sergey , in general, our artists pay off. ah. well, the producers question. i'm different what, well the trend is to make uh like a project. uh, here's my company. uh, paid off the trend, positive we are developing. well, it's just, uh, it's such a permanent process when you earn money and immediately invest it , and there hasn't been a month yet when i

haven't climbed into my pocket additionally and i didn’t invest anything else from there, but hmm, the trend is very good, but , as it were, the result is, and i’m ready to say, what are my immediate goals for this year. i want to here are my artists. uh, at least let the most demanded by the end of the year already could, uh, let's say announce a fee of 30,000 belarusian rubles and let it be that someone called him there were buyers sergey and i have a question. wait how many of them you have , vladimirovna will not pull these pictures. i want numbers now. wait, i'll figure out how many of these pieces you have. artists, then, uh today. uh, i have 13 artists. still, literally there were 15. that's more than a football team a little more. here, uh, and i, that is, i can continue my thought or not. no, i'm just 30,000 belarusian rubles. this fee

component means the number of subscribers. let's take one social network, let's say instagram let it be 100,000. uh, again, there, let it be in our leaders. e on tiktok. let it be half a million. likes let it be uh. yes i'm just i'm just looking at lanskaya, who rolls her eyes and tries and tries to analyze alyona can be an indiscreet question. how much is the concert 30.000 or less? of course not, of course not. in which direction, say the concerts of a solo artist, a well-deserved artist is not worth it. i, if we are talking about some real numbers and about what our culture in belarus can improve, and plus we need to understand that the average salary of the population is still much less than the numbers. here, then no, of course, we did not talk about such amounts. unless it's

a ticket concert, and then, let’s say, if it’s a large venue, then all overheads taxes plus team fees all expenses all that’s necessary to lay down the concert, maybe on net profit and you can reach 30,000, but you need to really try, but i will say, so well, not without help e not without help in this case, well , let's say, again, the same trade unions that we periodically, we appeal to the ministry of culture. this is pure marketing. here it is please open the kitchen, so to speak for amateurs. and those the concerts that we see, yes, they arrange large-scale ones, and the artists receive money for performing at them, the artists receive, of course, money for the performance. there is no mention of space fees, which were now called sergey of minsk. this is the goal. this is the goal, of course, the goal of the concert. after all , the same concerts of ours are held by

invitation cards, or with free admission. yeah, this is the goal that tatyana said, and no matter how it may sound pathetic or ironic for someone, but tatyana as a representative of a certain company, it implements. a very specific task within the framework of a large program that is now being developed by someone to be implemented, on 24 25, 26 this program of cultural import substitution, when you sounded very funny 75% of belarusian music, but we are moving towards this and we are also trying to say the same, say not in percentage respect, but projects steps towards a protectionist attitude towards belarusian music, belarusian songs, belarusian literature, belarusian cinema, belarusian theater, they will be taken at all spheres to pay. here, uh, from the state to pay. these are even the fabulous money of artists, or you know, there should still be none here. wait wait. here is such a moment. well, irina vladimirovna used this word, so i continue to use it. i am talking about what is possible, after all, here is

a state concern. yes, some kind of main event for independence day, but there is an element of prestige here, in it i get it clear that everyone wants to eat and so on and so forth, but uh, here. will you cut this bar or an engineer, we have a conversation solely in terms of fees. well, now, probably, the conversation is all, but if we are talking about show business, then we must understand what he is striving for. if you are talking about business, then business, please, demand creates supply, and accordingly creates demand. if some artist is ready to sell his concert, and a spectator goes to it after paying such a fee, then he will receive such a fee. if the average ticket price for a child is 15 20 40 rubles. 60 rub. belarusian russian, of course, and the amount of the artist's remuneration is determined, well, by the estimate is directly drawn up minus overhead costs, what remains is the percentage of the organizer and the percentage of the performer who arrived, i'm talking about something else. and what the ministry of culture says, well, we have

such a non-commercial component. our task, together with everyone, is to promote belarusian music in a good way. you remembered one project, as if, as if it were the only one. these are musical evenings at rashi . this year, thousand five hundred weekend concert projects are being held, and not only in minsk, but throughout the republic, and our conversation, by the way, young belarusian stars will also appear in the studio - this is the very import substitution. becomes, well, roughly speaking, known, not only because of its promotion. plus, he also took part in a television project. i was talking about this yul, we were talking here, talking, talking, in general, you know the tv channels, here, uh, after all. we understand that when an artist makes himself and makes a song, he invests money, including or producers invest money, this is content, and we make money on it or give

an opportunity to make money. well at the moment. still. perhaps we give more opportunities to perform. that's because anyway, uh, even now already, for example, we also pay some fees to artists. let them be small, but they are present before, for example, there was such a tendency in general, if you go to the telly, that is, this is an element of prestige, therefore, in fact, i should say now, thank you for zeroing your e, brand on which i don't know there, huh? billboard in the city you pay money. yes, yes, that's how it works. now the system they pay correctly, what comes in. i have a question, but we really shoot well, concerts, yes , in different regions of the country, by what principle, and we invite an artist there. and, of course, for us. eh, the most important principle is recognition. here is an example worth the principle. yes, because they are like this with us,

for example, not only a welcome guest at all our concerts. well, we also invited them, for example, you are the star here, you understand? i state this, but it does not matter our new morning. that's definitely for television, it's important rating, but there will be a high rating, a high share of the channel will go, uh, advertisers and this is how we make money, therefore, of course. for us, than a recognizable artist, this is a plus for us, but at the same time, of course, we always give the road to the young only, for example , when, for example, we have such themed concerts dedicated there on february 23, and on may 9 it is clear that the viewer waiting for certain songs that have long been known to him since childhood, who sang it there. it may well be some julia, look, you just addressed, nikita is recognizable. well, the promotion is still a factor, well, i let myself know. this is fine. what happened after the x-factor is the same, but now yes, i just say from the beginning that at first you became famous on the x-factor, then you became famous, they know you at concerts. you

are really recognizable, plus to everything, this is just the same young man who is descending from, as it were, into a new one, or this is import substitution , and on the other hand, a good song. what do you think, out of these three components, uh, the television format, in fact, recognizability and talent and the third - this is good material, what is most important, well, the first stage. this is the tv episode. it was important, but the problem with this television stage is that everything is forgotten very quickly. that is, you could shoot at the x-factor, and a huge number of people could like you, but you didn’t do anything for six months and they quietly forgot about you now , at such a time that everything changes very quickly, new trends appear very quickly, new trends in music and very it is difficult to always stay afloat, so it is very memorable, but does not work, and somehow well, and some kind of luck and talents. here. together, as it were , and support nastya but what role do social networks play in your recognition

social networks in particular in my case played a key role. i posted a video from the moscow show, it's literally a click away. i thought i etiquette it. well, no, these are two different areas, where? i’m where is your tiktok, and i posted the video i didn’t go there for a week i go 5 1/2 million under my sound under daisies. there are more than 5.000 videos this week gathered and the people who posted it. there, too, popular bloggers picked it up, who there scored even more videos for their sounds, that is, chamomile, and it quickly scattered and hit the charts at the first position, especially on new year's holidays. when corporate parties, that's all, i have marks constantly every 5 minutes. there are settlements there, some kind of rural discos. they are dancing there under the daisies. ah, that's why social networks in my case gained an audience very quickly. that is, i had about 500 subscribers. now almost 100. this same set of thousands was still

filmed by television cameras for a television project. and you were originally a television project. it's just that social networks distributed television content and went to distribute it. yes, that is, initially television made you, and then, well, it doesn’t matter the radio of the social network, that is, well, we now have such a fashion, in fact, and who bloggers post content for a reason and all this is financial support. if you sang chamomile, let's say in your hall , i don't know, a bottle of perfume is there or there deodorants, how they do it. children 15 years old. you would hardly unwind the offset. well, the truth is not true. come on it's all about the event it's all about the second you post it's all about the place you post every hashtag at all. someone created a very funny mask when the daisies are already. that is, they were on the rise for 3 months, then a little, as if the coverage fell a little,

someone created a mask, where they grimace, the face is very funny and the camomile sticks out around the face. i really put it in the kitchen at home , grimacing under this funny mask. oops again 2 million. that is, in general, fate does not depend on this, and the case here kirill just says, but still denotative m-th popularity, yes, that is, a bright beautiful picture juicy attracted such a licked picture, and even if it seems , the most natural behind everything the most natural is always worth the most work. that's why, it seems to me, the question was still here. eh, about this. this is a good addition. i understand perfectly well, but uh really, as far as television is possible, well, well, actually, uh, how would you children uh x-factor twist in your destiny it will be anyway, even. even if you take, there are, i don't know, very big

world music awards. god forbid you got it right from the factor. i admit it. i understand it, i love it. uh, this channel i respect the project, i adore all the people who were there are very grateful to them. uh, and it's forever in my soul in my heart. here are the guys, have you already gone, but to the ex-factor yes hmm why not to the conditionally slavic bazaar? because because specifically in my case, i was already too old for children's competition and has not yet grown up. before an adult, such thoughts were or were thoughts. you have an academic background in many ways. yes, that is, you really are you, you are a person who is closer to the maxim orchestra, but rather than this factor, well, these are at the same time i am closer to the orchestra, of course, because i have a classical education, but at the same time i have been from 5 years old, i’m doing strange music, and i’m also close to this component, i kind of participated in x-factor in other music in russia, so, well, 50 to 50. tell me, please, here are the guys

cost me i understand that now they largely live one day and emotions. this is fine. these are artists. this is cool. they have a strategy, well, your opinion, i understand, sergey left, then she is probably asked for the producer's point of view. e you could build a strategy and how this strategy is different. for example, from nastya who says, here is the chamomile once again opa and 2 million. once again. from this side, another 2 million about import substitutions and about this big global task to saturate, and not even the belarusian market. and here is our belarusian space, because the market is one story. yes, but our space is completely different, then, probably, here after all. eh, you have to decide. we are for some kind of one-day bright flashes or eternal classics, roughly speaking, i can agree with you that no matter how people say that they don’t watch tv, tv does, and most importantly, and especially in our

small country. ah, when you are shown on tv, you are practically already at some stage of recognition. yes, and therefore, uh, by the way, i'm not here, i'm not adherent of social networks, because any social network. eh, today. you can just turn it off and uh, it's all over. all. it is clear that you need to use everything, but from the point of view. and of course promotions and uh, if you look at the guys, they have uh, they have strategic strategic. they went in very well. there are not only social networks, there was support from e, the tv channel. and here culture is true, because in many apartments the concepts are only state- owned learning areas, this is true, but with us it is all the same. eh, how would we here and here all not they pretended that the essence is important, no, in our country it is important to participate in state concerts, because if we talk even from

the point of view of some kind of commerce. a solvent person is the person who watches tv. so this is a concert where people who know how and make decisions , or vladimir vladimirovich, that's the question. i know how you look there is such a story. in the world of show business called k-pop, the koreans at one point invested a lot of money in order for korean pop culture to become popular, korean battles with bands, girl brands. in general, it’s just some kind of stunning story, in general , everyone watches everywhere in america and everywhere the same series, maybe we can come up with some kind of bipo so that belarusians are known in the same way. well, here are the guys, why are they worse than the same korean performers in nothing, but here the state should invest. why do you think that the state is not investing? i don't think i'm going to continue that talk of the two-hour national poetry song festival was built on

the x-factor of the second. component republican graduation i, for example, have always had such a personal misfortune, to be honest , it's a pity when we invite vogel soap there , we used to invite khabib even such. well, there are simple boys, simple girls, simple songs, don’t be offended, because there aren’t any of them, thank god, simple songs have appeared, understandable close relatives of young people, guys, but for everyone, probably, the biggest difficulty is in simplicity, because in order to create a simple viral sticky song, probably sometimes you need to to invest more than to create such a singsong ballad, which, unfortunately, will pass, for example, a competition or some kind of concept that was created, and then it does not remain an eternal classic or pop music. we, thank god, have taught to preserve, reproduce , replicate the classics. we also have it in folk music in symphonic music, but in the youth music segment. he's a little bit , let's say, but we fell behind for everything remembered. here we had the stars of the 2000s, some stars, new stars, i am very glad that after

two. the twentieth year, when first we showed that we can count our artists on the fingers of a match for 3 years , the generation has changed, so that if there weren’t these events, there would probably be such a creative kick in the ass. we wouldn't have made it. it turned out too much since childhood. he is often in competition . he is now in our concerts, however, with such resistance he is popular in narrow circles, until he disappeared on bt, that's all. well, thanks to the project, he became like that. and as for the meaning of television. now it probably doesn't matter what you're in broadcast and you saw, uh, tens or hundreds of thousands also want to increase the level of television directors, any television project of the company, nt channel, stv channel , is a chic studio. that's a lot of light. that's a lot of screens. it's a picture change. moreover, this is a repeated concert, as we, for example, do our big concerts - this is a series of concerts. it's a completely different approach to positioning artists. we are learning from

television. we take an example, and we also attract the forces of television, combine with our resources and create joint projects. this is probably the most correct way last year, when we in this studio, uh, discussed an actually similar topic, the conversation was somewhat different. we had alexander nightingale, who said that he was paying off. generally. i'm a little different , we talked about the fact that hmm we really have. here is such a time of hymns. eh, it came about that we had a lot of patriotic beautiful songs, but that we have many beer lyrical songs. here, i, in my opinion, at the same time acted with criticism that e is not present. we are in motion driving and funny songs now, a year later , i can state that there are no questions without questions. charge all creams ointments put in water. we 'll tell you once again a year ahead, it's elementary that i'm even looking at alyona. here is a performance at a concert on the third of july for independence day with her song never

yes yes that is, well , they demonstrated their chic vocals and began working with the bobruisk author. it seems to me that this is still certain, in principle, i need to do when the author left for bobruisk in moscow, this is wow therefore, they have already begun to criticize so much, and even say that well, yes, here alyona lanskaya will have a new song about belarus , which means that we don’t have to start with the fact that in the 2010s the twenty-first did what was necessary at events. it was very important and the time of protection. this is fine. the story is absolutely relevant absolutely was necessary. now. we have the opportunity to really make other content and other music. and now i'm making an album and believe me, it will already be there completely, is it different she is lanskaya and that will be just the same.

they never forgave, but alyona lanskoye will not stop everything with songs about belarus. look, please, i looked, again, with the internet things, new patriotic songs about belarus and about russia, yes. well, tell me, what do you think of the idea, in fact, this k-pop was promoted around by the koreans. here, perhaps, after all, we can do something like that, well , something is missing. here we are in a russian-speaking environment. it is really very difficult for us to break into the russian-speaking stage, only so maybe we, well, it seems to me that this is a very long process in order to promote artists. and this is really some kind of period when you breathe, uh, dreams that yes, you need to drive new faces, it's all right. everything is fine, but still shares the credit in the end wins. and this is the indicator of each project. if we are talking about the fact that you will really manage the project. as an economist to the first education, i will say this unequivocally.

that's when you see, uh, what are you willing to pay for? so you hit the mark. so this like. there can be no other justification. this is my personal opinion regarding state support and what is happening now. this is true. it is true that the ministry of culture is talking about this huge number of concerts and events where artists always have the opportunity to take part. irina vladimirovna thank you to the ministry of culture of the state for giving opportunities to masters. as they say by an already recognizable artist, take part, and young people , including demonstrate their talent, here, ah, but hmm, if you do such a project with financial support from the state, then uh, i think i know the rules, and every support, you really need to have then u provide some reports that the projects are in a hurry. uh, well, at least i see it there with the belarusian language, but music. yes, here we are again, and many of our

artists. well, we have a small one. it's clear that it's one thing to be popular among your own, but you always want more. well, you are also in russia and perform there at events with the russian-language repertoire. all clear. how would be there, probably away, although it's so hard youtube takes off easier, but with the belarusian language repertoire. how to be here inside of us? i think he's in high demand. that is, now e has pulled us to its roots, to its origins, to the move, including, uh, and here is how to maintain this balance. uh, hmm, i don’t know if you plan to increase the number of belarusian songs, or well, let’s start with the fact that belarus is still a russian-language format, it’s a bit exclusively for the territory of belarus and and here are some big numbers of views social networks, with spanish song. he will think a little differently or, for example, french singers. well we'll understand to really draw attention to

the belarusian language. those compositions, but based on experience, the largest number of views is the song without any additional commercial investments. it was a piece of belarus with about 400,000 views, and on the youtube channel and here is the song. sorry piece , belarus is probably an example of the correct promotion of the song beautiful and eary singer beautiful clip beautiful melody very beautiful poetry rotation, which is more difficult and the editor is gone. she went to all the concerts, because her people once heard they demanded they demanded again . but in belarus, probably, well, the main audience, the main opportunity to earn. these are not corporate. this performance in the regions in the districts. there, at the holidays , there are nadzhinki on everything on everything i am like that. may i come? i think that all the same, in the musical field, you need to divide, uh, the material into the one that you do for the soul for people, it does not

bring. financial income, mainly in in principle, and commercial projects are what you can earn on social networks in tiktok, and, perhaps, some mass corporate parties, because production companies are only fixated on the second, well, practically companies, basically, well, because there are big. well, at least you have a big goal. yes, and a big goal is just the same for the soul for the belarusian soul. yes, we have heard the position of the artist, i want to hear your position. i understand that a you and your wards. well, such a super-ambition there to go somewhere beyond our country is not yet available. respectively. you can well, spud up an unoccupied belarusian language niche, we have examples when a belarusian-language song, well , becomes hits, everyone sings them, yes, in

fact it is a classic. well, we have already created a project for young guys before this. this is lera bernatovich artem the king, who, in principle, will start. uh, just from the belarusian language uh-huh, but the belarusian language song, and this song was collected and when they work it on the sites, but you can see how on independence day she sounded. no, no, she didn't sound. so at first i thought that i didn’t hear it on holidays. i hear it somewhere and it’s just that the youth support it just fine and somehow sinks in and already by the second chorus they start singing it ? how often do i just ask in order to understand how much demand you have. we have more performances in cities these days. here in the same areas more more i understand

interesting, you know, this is the standard one from the late nineties, chewing on the black of a tough friend, and you will go like this. it happens, but less often we need to agree on conditions there. well, they already know their ryder and here i like it, and most importantly for you, a song for the soul, after all, as alena says, or still commercial. well, i specifically have a song that we released, we immediately understood that it would not be some kind of zaletnaya. this is a long song. basically a ballad, but this song is for the soul, in which i took part in the creation of this song. well, you drank a lot of songs during the x-factor, which i understand that you probably also liked, which might not fly in, because well, they are a completely different format of the project there. there it shows itself from different angles in different music. and these, as it were, ethers there are ethers about love. it is clear that in the majority there will be some kind of ballad songs and songs of the first aired hit of some kind of you last

years. yes, in general, i am. uh, it's probably been a year, but i'll complete the program plus or minus the same words to say that we do not have something. you need to start looking to see. and maybe something new and interesting to discover for yourself, including in music, really, here are new faces, favorite performers. we have beautiful music, there are talented compatriots too, therefore, love yours, pay attention to yours and start yourself.