tv [untitled] BELARUSTV July 14, 2023 6:30pm-7:01pm MSK
6:30 pm
or the national assembly of belarus dmitry morozov, director of the national tourism agency elena vasilevskaya, head of the unitary enterprise resort center, dear guests, good evening. good evening. tell me if you managed to have a rest this year, or are you just going to, and if so, where for workers in the tourism industry, summer is the high season. we have a lot of work now, so personal rest. we are planning later, igor vladimirovich, our session has just ended. yes, therefore, only uh, zak- i close some questions and already in the near future they plan to rest. on the territory of the republic of belarus, i believe that somewhere after the second games of the cis countries, it will turn out for some time to spend nature taxes somewhere in the region of the galsha tourist class. that is , all of us at this table are united by the fact that this year we have not yet been on vacation and are only going to, but excellent. this increases the relevance of the significance of our program. well
6:31 pm
dear experts. agree that these are the changes of recent years, yes, and the pandemic the closure of borders and the unfair sanctions pressure that is now being exerted on our country. they somewhat changed the tourist routes of belarusians. yes, we are increasingly choosing holidays within the country, and this is wonderful from an economic point of view and it seems that a lot has been done for this in the country. i mean infrastructure. uh, all kinds of promotional advertising and so on. but uh, tourism, it is objective, because it relies on backed by the ruble. the choice of tourists is the choice of belarusians. and, of course, the quality of tourist services the president is still in in 2019, during the plan of the people and the national assembly, he drew attention to the importance of developing domestic tourist routes for travelers. let's see the ministry of sports and tourism. we must
6:32 pm
make the most of the existing tourism potential of our country. yes, everyone knows belovezhskaya pushcha brest fortress cathedrals museum and strip. and what about the litsky kostovo castle magnificent architecture pinsk pinsk and much more, these objects should also become part of the tourism business. please tell me, with theses from the lips of the head of state. here, how do you assess the infrastructure in our country , because our tourist is spoiled. he has been to many places. he knows what olen is inclusive. he knows what free wi-fi entertainment is. with these factors in mind. are they created? conditions for quality rest in belarus of course, now it is practically possible in any region of the republic of belarus to choose for yourself, by type of tourism
6:33 pm
, a type of holiday according to your own, let’s say, family budget, from an elite premium class to quite budget options, but again, this is a fairly wide range from rest on the gro estates, or rest in sanatoriums, or cultural and educational trips, for active tours. in fact. now the infrastructure can offer a wide range of services, in all these niches in all regions of the republic there will certainly be more such facilities in minsk in the minsk region, since, uh, minsk is the city with the largest population. eh, crisis capable and what pleases? uh, the fact that belarusians began to travel throughout the country about this, they tell us, is the results of the competition, or rather, this is not a competition, but the android action is the same for the prince, which took place in the first week of june and the objects are a museum institution,
6:34 pm
a hotel sanatorium, and also a forestry with interesting objects for ecological tourism . they noted that, not only from the nearby settlements of belarus , they went on a trip, but also from quite remote regions from the venue of an event. this pleases us, and of course, but in terms of infrastructure, uh, there is room for improvement, but again, there is already, than to work as a tour operator, there is where to go as an individual tourist. and for this, we try to accumulate information on the site belarus.travel, where there is a router that helps to build, e, a plan for your trip, objects by type of tourism in different regions. here are the manor complexes from the castle objects of national parks, including gas stations , they are present there because it is important. my point in the framework of an independent trip, well , you see, uh, rest, it is
6:35 pm
everyone has different preferences. uh, someone likes camping by the lake. yes, someone needs a sanatorium in order to improve their health, and someone is looking for, well, a replacement for such a traditional tourist destination in turkey, egypt, and so on. here is elena igorievna from your point of view. uh, there are enough alternatives within the country for hmm such outbound tourism. can we replace these areas of recreation. by the sea, right? in fact, now the tourism infrastructure is actively developing and, of course, it can be seen no, a lot of damage, in general, to the tourism industry in general, but as the other side of the coin, he spurred the tourism industry at the present time to such a rapid development and really rest. we have a very different format and develop such exotic directions. in the country, such as kayaking, that is, various themes and extreme types of recreation. that is, in
6:36 pm
principle, everyone can find a vacation of their choice, and in this regard, i would like to say that yes, we really have a very diverse vacation in our country, you can choose to help. uh, tourist can serve uh, the leva portal is developing within the framework of the program, belarus is hospitable, since the state takes the development of the tourism industry very seriously in our country, a so-called belarusian booking has been created and on this portal uh, branchy.ru today, its russian-language version. and you can find a vacation for every taste. it will also be a sanatorium for spa treatment. these will be excursions. moreover, excursions are also diverse, it can be industrial, tourism and ecological tourism, in particular, as ecologically. i can recommend visiting our national parks. that is , we can state that there is a shortage of information for a tourist for a citizen. there are no internet resources and a national tourism agency in belarus, and a number of other structures where
6:37 pm
you can go and see, choose what you need in absolutely different formats for any, probably, wallet, decide and act, igor vladimirovich, that's the question. uh, you, as a parliamentarian, uh, a person who worked on a number of legislative, uh, initiatives. e, in parliament in the twenty-third year adopted two major documents for the industry. yes, in the new edition, this is the law on tourism and the decree of the head of state on the development of agroecotourism. please tell me what is new in these e-documents. and what do they give the market and consumers. if we take, for example, the law of tourism, yes, that is, in fact, our most important legal act that regulates this entire industry. of course, it is primarily aimed at protecting our tourists outside the republic of belarus, that
6:38 pm
is, the main change is the introduction financial guarantees. this is for each of our tourists in case of force majeure, so that he is not left without a ticket and without money. this is, as it were, such a main goal , of course, inside there were changes to the entry into the register of all tour operators, which also speaks of putting things in order, yes, so that you do not come to the firm of horns and hooves and you are simply not deceived there. and, of course, the licensing of guides is also an important fact, because, of course, there were problems when self-taught, what they tell, how they tell. in what key are they? well, that is, there were nuances and the applicants were not very pleasant, and in order to avoid this, a decision was made on licensing. their. again, you correctly said that all these norms have just entered into force, and now we, as legislators together, are looking at the practice of application with representatives of the tourism industry of the ministry of sports and tourism - this is the most important thing. with regards to it, but this decree
6:39 pm
has been brewing for a long time , as we have had preferential rates for many years, but the norms for those who carry out e, the introduction of their business into farmstead industry, and there appeared a lot of unscrupulous entrepreneurs who used these exemptions simply to bypass taxes, that is, they were engaged in completely different activities for this fee. yes, this decree was intended to bring order to this in this industry and already from july 1. they began to act according to the new norms. i'll tell you now, as a deputy, as an ordinary inhabitant, who, uh, is looking for himself, wherever he can relax, they use social networks. well, in my targa from advertising , kyrgyzstan throws turkey a. cyprus me throws up not because, well, how would i go there, or i hit the request, because they do. targeted advertising oriented, so that this ad hit me pointwise today. e such advertising, what about domestic tourism? well, let's just say
6:40 pm
, well, maybe five percent of the total mass that i come across advertising tourism. here are the percentages. five, this may come across some kind of farmstead. there sanatorium i do not remember did not come across. well, this is the main resource that we do not use; here we need to work, because our a tourist site needs to actively advertise its services in social networks , apply modern ones. uh, let's say tools to promote yourself. thank you, but you need, uh, such a professional note to make, which, of course, is an alternative to television advertising in terms of coverage. uh, just no, so of course social media. yes, the internet yes, but also television advertising, too, do not forget. no need. so to clarify, of course, to comment on the situation with svoboda, guides and interpreters, we have an attestation system. it's still not licensing. this is a certification, without which it is impossible to conduct a guide. e, in principle,
6:41 pm
you can’t work on a tour, but tours and e, it provides for written computer testing for knowledge of the history of belarus, geography of speech norms, and political structure. well, the essence is also that it cannot be without a face, yes, and an oral interview. and yes, within the framework of the work of the commission, respectively. uh, there is an appendix with a list of specific routes that the guide can work on and on new excursions. he must undergo additional certification , accordingly, with regard to advertising , only within the framework of the program, belarus is hospitable until the age of 25 , funds are provided to promote the tourism potential of belarus both abroad and within the country. here, just the national tourism agency , but dot travel and belarus tourism dot by work on their portals of belarus . who yes no well, i understand
6:42 pm
licensing certification, of course, this is important in nuances for lawyers, but from the point of view of the layman. yes, it is important for me that i put things in order and that it is good - that's good. so, accordingly, work in this direction leads both to us and to the center of the resort, and the vetlev portal also takes an active part in this, therefore, all resources are invested and all the time now. uh. we also hope that there will be more advertisements for our travel advertisements on television. and the present time. yes, indeed, the portal is politely very actively moving forward and this an opportunity for accommodation facilities, which, as a rule , have budgets of their own to promote it. especially on the web. the internet is digital marketing. he is really an expensive tool and coming to us. the site politely we promote the site. accordingly, we promote everyone who is on this site. and especially in the last six months , the ogres of the estate began to actively come to us, that is, not only large objects, but also small objects. they
6:43 pm
understand that this is an opportunity for advancement. this is an opportunity to have a presence on the internet, and i want to say that we are promoting about 70% of our budget to foreign markets. we spend on the russian federation to promote the russian federation dmitry viktorovich and a professional question for you, our opponents often reproach us for the fact that the tourism potential of our country. uh, i mean, the beauty of nature is hospitable people. she doesn't quite match. well, that's the demand in the domestic and foreign markets. here is what could be answered by our opponents and what new tourist destinations. what innovations are there for the suit? equestrian tourists for you and me are ordinary belarusians, well, the third one is in numbers, for example, as of the end of may, the beginning of june of this year
6:44 pm
, the number of rooms in a sanatorium in belarusian was 97% full, and these are a few percent. this is such a reserve fund, most often these are luxe rooms, premium cottages. that is, in principle, uh, the offer that exists in belarus, since the number of rooms has a limited number of places, it is very not bad in demand and almost full also concerns, by the way, the number of guides. um, it is necessary, of course, to attract more people to the profession. although of course it's seasonal. uh, this is, uh, a certain difficulty, especially in sightseeing tourism in a sanatorium, this is not such an acute problem, but in sightseeing tourism, of course, summer is a hot season, winter holidays, and spring holidays, ah, but we are sure. the fact that the infrastructure has been created is worthy, and in the pixel zone it is almost fully involved. especially if we're talking about objects of the national level - these are the castles in
6:45 pm
the world. out. refresh this is the brest fortress, which, in principle, is the leader among museum institutions in terms of the number of tourists received - this is and many other well-known objects, like khatyn. and for example, where demand, in fact, exceeds supply with all obviousness, and at the same time , new worthy museum institutions are opened every year. what kind of legal clusters, for example, what was already mentioned at the beginning of the program is a cluster on the cut off ruzhana highway, kosovo are two excellent objects, which are dynamically developing, the kosovo palace has already been completely commissioned and it seems to be literally such a reference project, when parking for buses is wonderful, especially to accommodate dozens, and tourist groups at the same time, and two good museum institutions. well, in fact , two objects of the building. e, between which they are divorced, and the groups are quite harmoniously professionally several food outlets, while street food we spend year after year researching the tourism potential in
6:46 pm
different segments. this year was held on estate complexes, where the most interesting suitable estates are recommended for inclusion in tourist routes, and in the same, for example, balta. they have a very interesting homestead under the camera in a wonderful one, and the animation program dedicated to adam mickiewicz, his beloved is very interesting, and a product that is not very well known, but at the same time leaves the most vivid impressions on tourists - the castle cluster. we have crooked galsh. it's just where i'm going to spend my vacation very interesting. i i even discovered it for myself and i think that inquisitive spectators. eh, also learned a lot of interesting directions. i will definitely go, of course, full yes, but how would it be well, you need to take belarus yes, and understand what we have. we have a fox, rivers, lakes, uh, and people are good, if you take these basic resources, yes, then we have resort treatment on the one hand , of course, most of them are soviet heritage and now there are a lot of
6:47 pm
sanatorium funds that they earn. they allow for this modernization. this is what else can add potential and solve the issue of seasonality, because there is also a sanatorium, which are 2 months before the new year after a couple of months after the new year. they workload is much to be desired. well, on new year's eve everything is fine. this is coming corporate. well, this is the period. he is quite difficult. these are the things that, for example, could attract vp luxury there. e clients. yes, the same muscovites who could just come to be here to walk through the forest. well, they need a certain level, of course, of service. yes there is it now potentials are actively working on it. and we have a huge manual tourism potential. this is the resource that we probably still use today only at some initial stage, and i recently talked with my colleagues with a state duma deputy, they will now have an extensive program to be adopted under his leadership to develop
6:48 pm
river tourism. and in fact. so i studied this very interesting topic, because it is very interesting that the costs are minimal in order to organize this activity, and the way out of this is no less than from the number of rooms, either there, or a distraction , that is, well, as it were, but if you look at uh, from the standpoint of the economy, then, of course, uh, river tourism is a very promising direction. here , as an example, i will note the activities of individual primary trade union organizations in organizing river rafting. uh, i know that at the academy of sciences amateurs gather very actively to popularize this topic - these are dozens of people, and they go out several times during the summer . they make fires, uh, people communicate with looking forward to the whole year. these are the opportunities to go to such places, so i absolutely agree with you that river tourism has a lot of fans of our country and this direction needs to be developed, but let's get back
6:49 pm
to the preferences of belarusians. that's what a sophisticated tourist needs. here's what they need to broach the topic of segmentation, as well as resorts and our accommodations. e. we already really have such a layer of luxury, that is, people who want, so to speak, a level higher, they can choose sanatoriums, and in particular these well-known sanatorium. we have annual contests held, that is, better objects. they are, as it were , called and brought. e to everyone. uh, wanting to note, ah, but apart from that. eh, people want to have budget segments too. but this, of course, the budget segment should not remain. there in such a state in past years indeed. now it is necessary to repair and reconstruct. well, we must pay tribute to the fact that, in principle, a lot has been done in this direction and such sanatoriums, which are also the soviet heritage, as it was announced, they are already very little and very little. that is, every year everyone really understands that it brings in a good income. and someday this income
6:50 pm
will be very worthy. i think you are the gdp of our country, we are moving towards this. eh, and we are trying, so to speak, to do everything for this and what else is in demand, that is, today the sanatorium is developing as a medical base by itself. well, as a sparisor, that is, as a spa resort, there is a great need. e for family weekends. that is, it is necessary to think over such leisure moments for more young audience, because families with children are traveling, that is, there should be children's playrooms so that parents can relax at this time . foreign citizens are often more familiar with our country than belarusians. we don't know our country very well. here in the bulk, and i would like to encourage everyone to let us travel it. inexpensive for any budget, everyone can find interest for themselves, because let's travel and there are a lot of options in order to organize your vacation in three countries, this is spa treatment and
6:51 pm
historical and cultural programs and ecological tours and industrial tourism. so what is the priority for belarusians, for which our main resort is sometimes criticized and how to relax not only with the body, but also with the soul, will ilona tell or not? let's see your summer emphasis did not feel it. it's time to finally get out of the stone jungle. start with the main resort of our country in the naroch region. it seems to be on everyone's lips, but do we know everything about this amazing place, in addition to lake naroch, the largest lake in belarus more than 40 reservoirs are located here nature is fascinating just think about more than 300 species of animals and more than 200 species of birds live here, who loves comfort can stay in a hotel or in a guest house? whoever likes forest romance will suit a tent or motorhome moving here recovering well done good. that's why it's here,
6:52 pm
because it's a pearl, because it's cool here, because it's modern here , so rare we'll rest here, and every time you can find something new unusual fun and fresh air with kids. the most enjoyable thing is to stay here. safari arboretum is a trail. the tour is parked every season in the naroshchensky region, trying to surprise tourists, although the address of the main resort area sometimes sounds a little criticism from skeptics, they say. i would like even more, where the water park is a five-star hotel and all inclusive, you need to rely on who will use it, and for one hotel with 48 rooms to build some kind of water center or something in this regard. well, it probably doesn't make sense. naroch should be individual, because well, why do we need to copy the same turkey where there are nine months a year, or you can even say all 12. this is such a holiday season. and we have three months annually here to relax and improve its health more than
6:53 pm
100,000 people. although with regard to health resorts, they are in constant demand throughout the country. last summer , more than a million tourists rested in belarusian sanatoriums. now in the high season to buy a ticket. not only places in many health resorts are booked in winter, massages, oxygen cocktails. we love vitamins. collection so that's it amazing. well, here the air is very good. i love narach in general, here the microclimate is indescribably beautiful, that is, uh, the lakes and nature are so magical, they heal themselves, and the goodwill and very friendly attitude of the sanatorium staff enhance this healing effect, like a grandmother in the village waking up to the birds singing, walking barefoot around on the grass to watch rural animals this type of recreation is also popular among belarusians. what could be better than relaxing in the fresh air or, for example, an invigorating kayak ride? the organizers assure that both
6:54 pm
the kid and the adult without special physical training will master the water route. someone even manages to sleep sweetly during a river trip. such nature, awesome grave and storks filmed and ducks around and dragonflies are very beautiful rest for children. it is shown not only in gadgets , someone needs activities, but for someone new knowledge and speech are important, not only in classical cognitive programs. how about you cook with cheese yourself, participate in the assembly of a tractor or test a dump truck to for example, at the belarusian automobile plant , up to 10 excursions are carried out per day. this is something absolutely amazing. well, pride, of course, that is, a great country has great cars. i am from russia i came to you from the city of perm. well, i couldn't help but be here. uh, that's impressive. everyone thought some floor. well , naturally, the impression is great, because we don’t have such a thing, pristine nature. there will be a thousand lakes and almost 3,000 rivers, and also
6:55 pm
the greenery of the forests and the gold of the fields, national parks, reserves, reserves, ancient castles. fortresses palaces in our cities with unique exhibitions museums. and how many secrets the belarusian hinterland keeps, agree that you can truly relax your soul only at home. greenery of the forests stunning nature high ecological well-being is already breathtaking and this is our home. it is belarus that should be appreciated, but returning to the question, er, monetization and commercialization of our tourism potential. here is how much we export tourism services and what attracts foreigners in our country, if the example of spa treatment recovery, then in sanatoriums this percentage usually varies the number of foreigners from 50 to 90 percent or more. and what attracts, first
6:56 pm
of all, cordiality, cordiality and hospitality people like to come to our country, they like how they are received. here they like the quality of services, and in particular at a low price, probably already a question for them. it's just for nothing, practically for nothing, it heals in comparison, if we take the europeans, well, if not for nothing, then it's profitable it's profitable for them, then the question is, let's say, the price of quality. that is, the quality that available at today's price. it is such an optimal balanced product and certainly attracted by our nature. ecology is very popular with our products , again in sanatoriums, especially dairy products are always emphasized and preferred. so, is it really noteworthy? here are the europeans. yes, we have hunting, yes, that is, this is such an important segment that attracts foreigners, because our
6:57 pm
magnificent forests, our nature is, well, a pearl is a pearl, not like in european union on the continent, that is, this is such a big one reserve. our whole country is one big nature reserve and forestry enterprises use this form of activity very actively. exactly. here is the hunt. yes, that is, foreigners are treated. of course, if you take sanatorium treatment, then, uh, uh, today the russians complain that they can’t get to us. that is, it speaks of a high demand, namely, if we take the planes of the sanatorium, if we take it in the context of the region, then, for example, for the gomel region. it's over seventy percent. for the sake of their export of tourist services, that is, the sanatorium , for the sake of justice, it must be said that we belarusians also feel. we will be busy with our sanatoriums during the season. try to buy a ticket. in the summer months in our sanatorium, it turns out that there are practically none, practically none, but if we talk about specific numbers, then in 2022 the tag process
6:58 pm
amounted to about 181 million us dollars and if we look beyond e, the period from january to may inclusive compared to last year, the increase is about 161% according to statistics national statistics committee. yes, about 180 million dollars, we export our tourism services, we do not yet give an estimate of this figure. it is not low, but, probably, it could be higher, but what is interesting is about 80% of this amount, this amount is the contribution of tourists from russia that is, in fact, four out of five tourists are russians and only then tourists from turkey go by a wide margin yes, and the emirates yes, the united arab emirates and so on. e, and. uh, what else to draw attention to. here is the middle one. uh, the average duration of them
6:59 pm
stay in our country is about five days yeah, that is, if we average it about 5 days, and reference, for example, belarusians who travel to other countries for various types of recreation, the average and the duration of their stay is 8 days and there by country. you can see somewhere more somewhere less. well, that is, we go abroad and rest there longer than tourists who come to belarus and rest here , we can also work on this so that the duration of this stay is longer. well, i mean, i'm sorry. also, about the numbers after all, numbers are such a thing. uh, especially in the statistics gave directly. well, somewhere relative, because we are talking about organized tourism. that is, the one that passes by nature, of course, yes through the tour operator, right? without our hotel, but a lot of those who travel got into the car and drove off. yes, i booked a hotel and such, uh, believe me, if you count the whole shaft. uh, here, besides this, this is the sum. i think
7:00 pm
that well, not twice, but by 50 to 40 percent. i think it will increase and it will grow, because a by attracting this capital, we are improving our material and technical base, which inevitably leads to an increase in the quality of our vacation, because china started with what. uh, the damage began with the development of domestic tourism. and now domestic tourism gave him an impetus, that he developed the infrastructure, and foreigners went to this infrastructure. and that's our only way that we, uh , first of all, uh, show our people what we 've got so they can go. uh, so that it is systemic and then already foreigners. they'll just go, they won't even have to advertise she. he will know everything like that, but, in fact , igor vladimirovich raised a very very important aspect. here, the chinese example is very indicative. it's not just recommended.
33 Views
IN COLLECTIONS
Belarus TVUploaded by TV Archive on
![](http://athena.archive.org/0.gif?kind=track_js&track_js_case=control&cache_bust=303295117)