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belarus nathnyaya. summer 2023 was very eventful. and for our program, this summer was memorable for working in this wonderful studio in the heart of the capital’s sports cluster. and for this we sincerely thank the belarusian association of gymnastics and space mediadom. autumn 20:23 also promises to be bright. and for bel-telerdiokpaniya this is above all. the start of a new season, and for our program, this is also a new studio, and even more high-quality guests in the new season. so here we go!

hello, the program “say don’t be silent” is on air, victoria popova and tatyana sherbina are in the studio. and today our guest is the chairman of the beltelerokia, ivan mikhailovich eismand. hello. hello, dear colleagues. we are glad to see you in our new studio. ivan mikhailov. thank you very much in return. congratulations on your new beginning. television season with the acquisition of such a nice, original, as it seems to me, very cozy studio, it looks great, and you look very harmonious, in these decorations in these chairs, thank you, we congratulate you, ivan mikhailovich, the entire beltelerokpaniya on the start of the new

season, in this regard, i would like to remind you that in the twentieth year our opponents prophesied a very quick demise of belarusian television, but judging by how many new projects we have this season, we can say that not only have we not died, but we are also rapidly developing, how would you explain this phenomenon? well, our opponents not only predicted the collapse of television, but did a lot for it, and that already 3 years later they are telling what was done for this, probably everyone knows, including financial pressure, advertisers have left, sanctions pressure on managers, on journalists, the brightest, especially those who are for... in relation to the company, advertisers have left, well, as for these people, i i want to say again, these are not loud words, quite sincerely , these people do not understand how television works, our television, how it works, they do not understand how

the state system is structured in our country, in belarus, they were too naive believing that the departure of coca-cola from television screens would collapse state television broadcasting in an independent sovereign country of ten million with a strong-willed president, with a fairly developed economy, no matter what they said, and it looked funny then, yes, it was predictable, it was in what -that moment was troublesome for us, we had to make some decisions , but they were quickly...' also thanks to the president, he talked a lot about this, and we, i want to say, feel better than before that moment when it's 11, what time is it, i don't i know, 11, 10 packages of sanctions were introduced in relation to, and in relation to, including us, but before that

a certain ground had already been prepared, after all , when the head of state appointed, in my opinion, three or four new heads of television companies , i say, we agreed that we will make some fundamental decisions so that television takes a step forward, well, a big one, not just yes, not just changing the scenery, not just some new program, making a foundation for many years , then it was accepted solution, a meter appeared, we created a company that sells advertising, we immediately felt that the situation had changed since , with regard to the influx of money, in this difficult situation, when sanctions were introduced, covid, everything stopped. there was no advertising, then such decisions were made regarding us, this helped us a lot, because there was an honest market, and an advertiser would never get away without television, no one would give such a volume of television viewing or contact with the audience as television, that’s why we you yourself had a hand in this, well and the state gave us a shoulder, you know

, television, as in economics, in any enterprise, of course, everything is measured there in years, yes, in financial years, you can’t do it in 1 year, in 2 years. it’s a pity that time, i always regret most of all that time passes quickly, because as soon as you, you know, we were remodeling this studio, when the first idea arose, well, i don’t know how much has passed, well, maybe a few years even ago, well, well, well, probably the first time, probably a year, so this is one pavilion, and so to radically change the quality of broadcasting, huge, big projects need a year, two, three, but this is only the beginning in a very serious stage of completion, we will definitely discuss other prospects, but i wanted to focus on you, ivan mikhailovich, not even with the departure of coca-cola they associated the collapse with the fact that you would leave, take a step towards the crowd, and you were still not working in those days... whoever would be the last to leave here and wouldn’t leave, it

would be me, that’s for sure, and i didn’t intend to do, and what did it cost you personally to keep the team, i didn’t keep anyone, firstly, this is a lie, to open wikipedia, it is written that i have such a story there, there is generally everything that is factual , except for the biographical one about me, there is generally a lie, wikipedia is a well-known one, even there elon musk recently made irony about this, by the way, when the sanctions were introduced... there was this idea that i supposedly gave people an hour to quit, a lie, disgusting, well, as always, as for our zmagars of our opponents, it’s always a lie, by the way, to that there is a lot of video evidence, for some reason not published, when we talked, the people who left filmed it, they don’t publish it, because it will become clear what i said, i gave an hour, decide who is working, who is not, and inform me for in order for television to continue working with those who want to work

, well, i needed a picture, there would be 50 or 30 or 20 operators, that’s all my requirements, i just didn’t want to participate in shopito, which was under the company, because i told you 3 years ago that guys, we’re already a third of the way through points of sharpe’s training manual, 2/3 have passed, now we are approaching, soon it will be final, there will be point 198, you know, yes 198. well, i, they left on their own, yes, they didn’t want to deal with the state, they didn’t want to and there’s no need,

they write, they write a lot, and this is done by the top people at that time, but there is no point, because well, if you have already made a decision, then be kind, answer for it, i agree, but how have you changed over the past 3 years, personally , you began to trust people less, it seems to me that i should be careful, i should be careful about accepting solutions. because there is no room for error here, if i were the head of some forestry and my team worked in the remote taiga and something happened there, it would be one story, if some misunderstanding happened on the air, in live, on state central television channels - this is a different story, so i have to be very attentive - to people , to those with whom i work, whom we recruit first of all, we invite to our place, but in general, maybe , it seems that i still like people, respect them, and i am very

i have a philosophical attitude towards what happened, i like the idea, in my opinion, yes, the president was the first to say that if this had not happened, it would have had to be invented, it would have been beneficial, definitely, and what positions do you think the white television company the strongest, the team of people who work and who come, who make projects that... studios that go on air , who film behind the scenes, cameramen, directors, these are passionate people, very talented, and i want to give them a compliment, because those big projects, well, well television is organized, that they notice something new, big, these are the big projects that we started doing, they paid attention to them, in the russian federation, well, let's be honest, moscow is television cinema hollywood in our region, what kind of real hollywood is there in the usa , i always thought that we were certainly, well, far from them, and we could never do a project of this level,

we did it, well, first of all, the people did it, those who work in our company, and those who don’t, whom we hired - for in order for them to help us do these projects, they are the most important asset, i know for sure, my task is to create conditions, find funding, and promote some ideas, and i have them. these are people, this is a team, it’s true, once or twice, new ideas are born, for example, for the new season, they made just the most creative video. well, the question is, what positions would beltelerok like to strengthen? i often say that once in this building on makaenka 9 there was one television channel, now there are seven channels, in this room, what was

tell me something, i think there was a warehouse. yes, there was a warehouse in this room, can you imagine what has to be done in order for programs like yours to go on air, so that each channel that appears has its own studio, there is no studio here, the architect had no idea what someday there will be seven tv channels here, this is a big complexity of the premises, we don’t have our own premises, we don’t have our own equipment, well, you can rent premises on the side, but renting equipment is much more expensive, we will now resolve this issue. we need premises, we need pavilions, and we will equip them, i hope we will have the financial ability to move in this direction , as for the technical part, then there will be new big projects, and for the projects we will need new people, because we are very thin

we maintain a balance, the number of people who work on projects, the number of projects themselves , so that they work hard, but the quality does not suffer from this, relatively speaking, if another x-factor appears, we will need a new team, an additional team , you know what ours, these people from the kazdep, all the time your friends, advertisements for vacancies seem profitable when they don’t have the opportunity to do interviews here to really observe the life of the country, they work on some sites, yes, yes, they say that there is a very high staff turnover on the. which is completely untrue, but you are already accustomed to this kind of fakes, look, well , there was a turnover, we know that people left, in the twentieth year, already when this happened, i clearly saw it right away, and people will confirm said that television will change its face, since such a process has begun, it needs

to be completed, after all , some kind of generational change has occurred over the past 3 years, but not as much...' as some people think, but i moreover, i will say that in my opinion, this only benefited our tv channels, some personnel decisions should have been made long ago regarding certain projects and individuals, but we are tolerant people, well, how can you, yes, you will offend people like you close before yes, how do you close the transfer, how do you terminate contract, now contracts, well, you interrupt without regret, not always with regret, because this is, well, this is a person, these are people, but they still wanted a market economy, but it’s bad, that means no, well, that means it will be so, but regarding vacancies, you need a little study the legislation, we are obliged to post all our vacancies, tomorrow there will be a vacant position , i don’t know, i won’t name it,

one of my employees, and even if it is the deputy chairman, i am obliged to immediately post an announcement that there is a vacancy there are rumors that marat markov is returning to bt, how do you feel about this kind of behind-the-scenes information, i think that marat markov himself is spreading it, it’s a joke, some rumors are circulating all the time, well, i’m very calm about it , our head of state decides, the presidential administration, who will head which television companies, how they will decide what they will be, although this concerns the return. we still have one vacant position of deputy chairman, so maybe it's a joke, you intriguers, we keep track of how many people we need, there will be new projects , i wrote about this, and we will recruit for specific projects and people, we will need producers, producers, and so on, we will always find presenters, that’s how you were quickly

found on our street, in an advertisement. beautiful and talented, but we need people who will create projects, well, of course , directors, editing directors, editing engineers are always at a premium, it’s been hard for us to compete with the it industry in recent years, because there are so many cases when here people were brought up and went there for a higher salary, objectively higher , it’s very difficult to compete with websites, a lot of resumes come in, many people... ask, call, recently, here’s a girl, 17 years old, wrote to me on instagram, i want to work in an agency tv news, 17 years old. i invited her, we talked to her, she is already applying for a job, not on staff, but she is already, motivated people who are 17 years old, yes, but we are talking about hundreds of

resumes, applications and hired people recently , well, we know that on there is an agenda, the task of creating a news channel, why is this important, yeah, well, important , important, because we are probably the only country in the entire region that does not have such a channel, secondly, well, so much content is created that does not reach on the air, which is just a pity, but we are going to a rather interesting interlocutor, sometimes an interesting and high-status interlocutor, we write a 35 -minute interview with him, that’s all, it can be analyzed with quotes, it will be interesting to watch, but the broadcast of the tv channel belarus-1 is evening prime allows you to put 7 minutes of this interview or 5 minutes, we make cool films, reports, investigations, pranks you 've probably already seen, but we can do this once for now. say, well, repeat again, well, that’s it, because then the next wave is coming, people work, and the news channel will endure everything, it is freer, more democratic

compared to the first channel, yes, and there is a right to some kind of mistake, frivolity, tenfold repetition, experimentation, and the viewer will see, on such channels the viewer will not is delayed, but every time he turns it on for 15 minutes, in those 15 minutes he will see something interesting, in this form, so we are working very hard on this, uh, time passes, again it’s a pity, everything, everything sticks out during the , because there are certain procedures for procurement and so on, but i hope that we, well, if it’s a new channel, then it’s a new media house, there was once such an idea, it seems to me that it almost came true life, but for a variety of reasons, then, that is, there was some kind of project, construction, yes, there was a project, there was a project, but most likely it would not have been implemented, the place was even determined where this was supposed to happen, but they postponed this issue for now, but it is needed and mm secondly for comfort,

although this is also very important, for the comfort of the people who work, but this can be done forever, it seems to me, not very expensive, these are glass, spacious rooms, offices, no one needs any fancy stuff there, like in your studio. it's quick decision making, it's speed, it's communication, it's not very good when the radio there, the second radio station is here, we are in two buildings, a man writes sex on the seventeenth floor, goes down, records here on the second or third, it should all be designed differently, already completely, but this is the perspective of what time, well, i don’t know, this is hardly a question for me; we are without a state, of course. we can’t handle this project, we need state support, maybe we’ll find something from what’s currently available, maybe something

will be built, i don’t know, but if not, we have plans to expand the area right on territories, here we are working very hard on this, well, so to speak, renting premises and others, i won’t talk about it publicly yet, so to speak, these issues are being resolved, this is all so that there are more interesting projects, well, on the street or in you can’t make projections in the foyer of our building, well, if you allow us, we’ll still stay in our studio for now, we are experienced girls, and let young people wait for this fashionable aquarium, but for now let’s take a break, i remind you, there is a telegram channel, say don’t be silent, subscribe , ask questions and suggest guests, we communications. the program “say don’t be silent” is on air again, and today our guest is the chairman of the beltelerok company, ivan mikhailovich eismond.

ivan mikhailovich, we already discussed last time that there is a media meter in the country, now that we clearly know the picture of what our beloved viewers are watching and what they are not watching, well, i hear that every week everything is in the top views - but political programs are different, a club of editors, understandable politics, panoramas and so on, a lot. the tv news agency produces such a rating product, which is watched, but against this background, but it’s curious, why develop entertainment content? well, now the times are such that the first places are occupied by social and political broadcasting, although it used to be different , when tv series were in first place, some entertainment programs, although in the top, as for broadcasting in general in our country, there are entertainment projects , i mean... right now this week of russian production, for example, malakhov, on ntv, ntv belarus, which you are doing super, this suggests that the projects are high

level will... look and will and can lead in such ratings. the same situation was with factorby, when with a share of 7, 8, 9, tv channel belarus 1, 23-25 ​​there was a share of factor byy up to a million tv viewers watched this project, if you do, yes, invest in it accordingly and find out what it will be interesting to the audience and it will be in the top, for this you need to do it, that it is watchable, how did it happen that you are a former policeman, very sincerely passionate about discipline, as i understand in order, you became the main lawyer of our artists and almost the main producer, because as much effort as you put into their promotion, it seems to me that no one can do this in the country today, they say there are no former ones, my soul is not so much rooted in some kind of strictness and some kind of army, this absolutely not so, the people who work with me, i think

they will absolutely confirm this to you. a democratic rule regarding work in our company, and well, that means, maybe i have some kind of strong creative impulse, a love of creativity, let’s say, yes, but you believed in belarusian show business, it can develop, look at how many talented people there are, just a huge number, huge, they just need to give their back a little, well, try and make your way yourself, secondly, television has many different functions, one of them entertainment, we are a state broadcaster. and the state television company must educate people, inform, entertain , train, enlighten the same thing, yes, and we simply have to do this, our difference from other niche channels, on a typical tv channel belarus 1, there are a huge number of them in europe, there are such bts in every country, or even several, sports, economics , health, news, tv series, weather, and so

on, if you want to laugh all day, then for this there is, you know, i won’t name which channels, if you like to watch murder investigations from morning to night, that is, this channel, such channels should have both, but you have this fact that politics is so interesting there are still spectators, but after all the shocks that we survived, it makes me happy, the shocks continue, the simple fact is that in the neighboring country , of course, this cannot but influence, and well, this cannot but influence the people at the top and russian information and analytical, news releases, which, programs, which we broadcast, of course, people are interested in this, cannot help but be interested, that’s what, well, this is a question of life, death, war and peace, the most important thing that worries people today, in our country, i communicate a lot with people, our journalists communicate and recently talked on the side of course, people are worried and extremely grateful that we have not yet been dragged into this story, grateful to the leadership

of the party and the president. more and more often they remember the twentieth year and say that we would have had the same thing. by the way, i asked why people can’t explain everything, but they feel that this could have happened, but for very specific reasons it had to be there, because that they were going to build anti-russia out of us, you see it now, well, those people who were there in the twentieth, well, i mean i mean, these are now fugitives, then the leaders of this rebellion, they said, well, yes, russia too, nothing is the same in russia, we would become anti-russia, we would withdraw from all integration associations, there would be a border with russia, exit from the csto, cooperation with nato, so it sounded in their document, this means that according to the ukrainian scenario , the arming of belarus with nato weapons , instructors, bases, and so on, the reaction to such actions of nato is also probably known to everyone, taking into account the fact that the russian, ukrainian conflict was

inevitable, it was heading towards this and now stolteng said that he received a letter from putin and putin asked that it is not necessary , please get out of here, stop bombing everything, the issue will be resolved, they said no, they refused, well, what happened happened, that’s why people care, and we started with entertainment, that’s the question, right? we started with entertainment , but we can’t do without it, listen, during the great patriotic war they made wonderful films , they made nothing without it, but what we remember, let’s say until 2020, well, most of the people were apolitical, they this they spoke, declared, that is, they were not interested in politics at all, this interest, how do you assess it, is that people, you know, i, well, we are now talking about some kind of sensations, i am a person who is a meter, there is data, i like to rely on research data, i don’t know, lately, i’ve been watching more tv series over the years, or also, here’s the editors’ club, too.