the belarusian fashion industry, we’ll talk about this today, alina nevoina is with you and this is cultural fashion. fashion is a changeable and fickle phenomenon, it is a certain taste that is popular at a particular time, they say, in one form or another, fashion has always existed, it was dictated by religious beliefs, representatives of the rich strata of society, symbolism, but in the form in which we are. .. we know it, it originated in the 12-13th centuries. at this time, the sewing craft was actively developing, new clothing models began to appear, and the concept of fashion itself appeared only in xvi century. italy, france and even spain fought for the title of iot legislator, and only france managed to become one. in the second half of the 20th century, the fashion industry began to emerge, fashion for

the season, high fashion appeared, fashion houses arose that still exist, but the 20th century became revolutionary, trends were no longer dictated by rulers and the rich, they began to be created by designers, and fashion trends in the belarusian fashion industry, we will talk with the main artist-fashion designer of the open joint-stock company svetanok, mikhail mytnik. michael, good afternoon, good afternoon, you, as an artist-fashion designer, are responsible for the entire process of creating clothes, from the idea and the finished sketch to demonstration at a fashion show, so tell us how your ideas are born and who is the ideological inspirer, here are your collections, the ideological inspirer is probably the love for one’s work, 24/7, and the source of inspiration at different moments can be different things, from music, from some

poems, from certain things, from certain events, but more probably the response in creation collections built on memories from childhood, precisely from those moments when you spend your holidays with your grandmother, that is, those objects that surrounded you, and many collections that were built precisely on these memories, they probably evoked a greater response from the audience. you probably agree that everything new is a well-forgotten old, so how is this realized in your work today? we know that the cyclicality of fashion is said to be 50 years, but mostly fashion historians base it on somewhere around 20 years, everything forgotten, old, is probably recycled, interpreted in a completely new vision.

the designer himself, the model, the presentation of the collection, time passes, everything changes, but having taken some additions, when creating a collection, it already takes on a new life, in the trend of everything today - this is upcycling, yes, using old things and giving them new life, recycling, making a new cut , using new prints on them, digital printing, and the thing comes to life in a completely new way by recycling old things, even a huge number of brands have appeared that today use enormous popularity. svetanok is an enterprise with its own characteristics, so does your enterprise keep up with fashionable world trends? of course, but keeping in mind tracking fashion

trends, of course, adapting these trends from fashion shows to production collections and collections for massmarket, from the thunderous fashion weeks in milan, paris, tell us what the spring-summer 2023 season has in store for us? literally one of these days one of the sensational collections of the children's collection will appear in our stores of the branded network, it's called alice, it's the creation of designer bibirina... and tetovets olesya, the collection is filled with bright cartoon prints and a fairly fashionable trendy chess square. what about fabrics? do you prefer to work with natural fabrics or synthetics? recently, we have given preference to the combination and use of flax in knitted fabric. the fact is that the uniqueness of our enterprise lies in the fact that we have a full production cycle, so

flax linens are in great demand, of course, everyone knows that the arshan flax mill produces linen fabrics, and everyone knows about this, but of course many people do not know that there is knitted fabric that is knitted from linen nets. mikhail, you are a regular at fashion shows and have been on the jury of the republican competition fashion mill for many years. how does the belarusian fashion industry live today ? are there any new ideas or trends that have emerged? probably the most difficult time, yes, which i feel on my shoulders, and the responsibility is to be a member of the fashion mill jury. 20 years ago exactly me too as a participant in the mill, a boy from the province brought esska fashion with shaking hands, whom no one knew, 20 years later, at the first competition, in the spring, literally in these dates i took two prizes, but knowing

and understanding the student who brings the sketch, you you take his place, this is not a competition , this is... an educational project that helps our students to realize themselves, to realize themselves in their profession, and this is the most important thing, despite global fashion trends, we nevertheless create and dictate our own trends, you can give examples, first of all, this is knitwear production, it is in demand not only here, but abroad, a lot of people come... people who choose belarusian products made in belarus, because they are not only distinguished by good design, but also, above all, quality, the love of our customers themselves, but we need to educate, sometimes we often do

n’t love our own, we love someone else’s, and this is probably a trend, to realize that ours is better than something else, this is primary. for us. dressing fashionably and stylishly is one thing for you same? these are completely different things for me. the main fashionistas today are the trendsetters of fashion shows. and fashion institutes study not the collections that were shown by famous houses, but those people who came to do the pre- show, what the trendsetters wore. they are the main fashionistas, to be stylish is to find your own image, for me this is closer, among this entire volume of products that are produced today, they know how to mix many brands when you see

a walking person, but at the same time he must also be able to carry these clothes, be able to live with them, be a continuation of them, in this. and fashionability, i know that i liked vasiliev’s very last statement, fashion is created for people who have no taste, but at the same time people who have no taste can go to massmarket stores and without any effort at all dress up, well, let’s not say fashionable, but look very beautiful . they live abroad, but they remember and love their homeland. i left belarus a long time ago, back in 2001, but i visit

constantly, the belarusian community in armenia is 25 years old, we participate in all events that take place in armenia dedicated specifically to the cultural figures of others... people contributing to the development of belarusian culture outside the state. our organization is called yereman belarusian community of armenia belarus. we have a children's puppet theater called lalki. why we organized it so that children could learn the belarusian language in an easier form. we have two teams, today our belarusian botleyka is eating up the descendant land. today our songs are sung. see the project. a look at belarus on the belarus 24 tv channel. each program has new characters, we are bakers by education, we work together at the same enterprise, mood plus in englishcation, this is higher education, i will learn the korean language, korean language, yes,

unpredictable questions, like according to legend, the brothers who were raised by a she-wolf were called. so, the obligatory version: chill on the forks. don’t take everything so literally and unexpected answers to them, maybe it somehow rhymes with dimyan, well, not temyan, but somehow perhaps, i don’t know how... some kind, it’s a sport in which you have to move backwards, i accept the answer rome, the correct answer, milan, santa maria delegation in milan, build a tower, watch in an intellectual show, the tower on the belarus tv channel 24. today fashion is developing rapidly, the concept of fast fashion has appeared. trends

change one after another. what was worn a year ago can now be called bad fashion, but there are also those styles that have stood the test of time and remained fashionable, for example, jeans and high-waisted wide trousers, pencil skirts, which were brought into fashion by coconel, there is a gradual abandonment of cliches, saying that certain styles can only be worn by people with model parameters. clothing has become universal and adaptive. women's fashion gains comfort, and men's fashion gains variety. let’s talk to one of them about how aspiring belarusian designers feel in this regard. you are the winner of the thirty-first republican competition fashion mill, with your library class collection. it was presented at the forty -fifth moscow international film festival, tell me, what is her philosophy?

the philosophy of this collection is that the book, as such, is printed, it is now in little demand, few people turn to printed books, basically everything is moving into the digital space, i compared the oblivion of a paper book with its complete destruction, with its burning, built on this is the concept of the collection. having thus created such shapes and volumes, why did you decide to become a designer? i loved to create, draw, create something new since childhood, around the fifth grade i started going to a drawing club, there we were engaged in various creative activities and sculpted and made castings from plaster , and then they showed me painting on clothes, i began to develop in this... i began to figure out what paints were suitable for this, what was needed for this, since i began to do more

painting in fabric, in clothes, i was already fascinated by the clothes themselves, it became interesting to me, i just found it by coincidence, it was in my city that there was a college with a similar focus, and i submitted documents there, today it’s hard to imagine a modern designer, fashion designer , and which does not rely and doesn’t... look at world trends, so in your creativity you rely on world trends or adhere to some of your own visions of views. if we talk about famous designers that i like, these are karl lagerfeld, vivin westwood, mcqueen , my friends and acquaintances also play a big role in this, who also move in these circles and are engaged in similar activities. how are yours born? collections and is there some conventional formula for a hit or is it something new every time? well i would say that

creating a collection is something new every time, you are looking for a source of inspiration, looking for new forms, so that it is not the same as it was last year or even earlier, so that it does not somehow repeat famous designers, so that it is something something new, something different. how do you like this statement from coco chanel? fashion cannot be called fashionable if it is not worn on the street, your collections can be seen on modern girls in streetwear, for example, or are there any plans for such a collection, if we talk about this collection, rather, these are models of a slightly different plan, this uh, for some very, very serious event, that is, practically a medgal award, and so, in addition to this, i create more wearable clothes, even the

jacket i’m wearing now, i made it specifically for the collection, it is painted with me, it is generally wearable, i don’t wear it every day, but i wear it. in your opinion , is it more important for a designer to do what he sees for himself, or still focus on the tastes of the same consumers, so where, where is this balance for you? if you focus entirely on consumer tastes, you you may not do what you really wanted to do, but if you do what you really like, what you want, then... many people will like it, and if you fantasize, the fashion of the future, what is it like? it seems to me that fashion of the future is absolutely unpredictable, because no one knows what will happen tomorrow, what designer will come up with tomorrow and how it will change fashion. pavel, at such a young age you have already achieved such high results, which gives you participation in such competitions. participation

in the competition gives me an incentive to work further, because from... it is relatively easy, of course, to reach heights, but it is even more difficult to stay at these heights. fashion is self-expression, manifestation of oneself as an individual personality, expression of one’s feelings and emotions. we are at the beginning of a journey that is already filled with a colorful story about the evolution of the belarusian fashion industry, which today has grown from a phenomenon of elite culture into the sphere of mass production. thereby becoming the main transmitter of the cultural experience and values ​​of modern society, which is worth one belarusian knitwear, which is known far and wide outside our country. designers create not only clothes, fashion or style, they have a great influence on shaping our lifestyle, as well as culture as a whole.

be bright and bold, be surprised with us, and also follow fashion trends... the joy of transformation is also an art, see you in a week, until new cultural meetings. the border of the brest region, the shore of the loktyshi reservoir, the picturesque moroche is located 30 km close to letsk and intiagulga, here to show itself off, on

look at others, good afternoon, my name is, what is your name, good afternoon, and my name is anna nikolaevna. a multi-storey village, red brick cottages coexist in a place with twelve apartment buildings, four decades ago, while neighbors huddled in the corners, happy new settlers settled in here. vagogradka moroch has a population of 1.46 people , we have 117 children, there are 97 students in our school, visitors notice that this village is within 5 minutes of the city, within walking distance from... a garden, a post office, shops, a bank, and a cafe. in in the village of the future, workers are in short supply, the leader of the whites is testing the waters. what kind of work does it cost? the main base enterprise that we have here is the open joint stock company muroch. handmade with local flavor. intiyagunga heads to this craft center with particular

enthusiasm. the circles unite everyone who is crazy about painting and wickerwork. and what is this general detour, interesting in general, this is a mill, a mill, yes , the book reminds me of this quixote, every master, he leads a circle, six people come here at a time every club is taught here, we have a master of folk crafts working in wood carving , and children are happy to come and work on this beauty, a gentleman's set: kitchen utensils: furniture, boxes, stands, everything is made from wood here, and even more. andrey oleichik became a craftsman 3 years ago, the former fireman slept and saw himself as a jack of all trades, i remembered about my dear hobby only in retirement, i do manual work, only manual work, though on machines, but manual work, it is necessary to include

brains, create proportions so that you know where, where, what, how to cut, so as not to put a finger, i tell him, that’s it, wooden... fun for intiagulga dark forest, an experienced master takes the leader on bail, diameter e4, yeah , which means the workpiece must be taken, eight in a small workshop, everything is clear from the threshold without words, the floor, tables, chairs are strewn with shavings, work is in full swing here day and night, cutter, cleaver, emery, the artisan uses everything at once, unlike the master , a tandem with a machine for intiagulga is a reason to be on guard, hold, hold, hold, don’t be afraid, don’t hurt anything, just keep it like this. do everything, look at the edge, that you have a circle, if you had time, in an hour, it would be all. well done, he understood everything correctly , the main thing is the angle, so i showed you, you have to do it this way, so he maintains this angle, that’s the main thing, because if you set the angle approximately.