well, i have a wife, i have a mother-in-law , i think, as a man, you understand what it smells like, it’s still so mocking, i don’t know, you can see it, you can’t see it, they’re sticking out their noses from there, they’re watching, the city guy is cleaning up after us, fine.

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the capitals of muskva are well known to millions of people; there is an exhibition of the modern national history of the ussr. pavilion of our republic. yago shtodzenna visits thousands of excursionists from all the stations of the savetskaga sayuz. ilnavodstva - drying weed of the rural gaspadar of the republic. school student kolya maklakov will fall asleep for the purpose of these sleeps. the quality of what can be found here is the youth of vitsebski. guidance the belarusian pavilion is a shining light of the achievements of our republic. he had an established, profitable business in the telecommunications industry, but at some point he decides to try his hand at a completely new area. the business itself is not for money.

no, they weren’t interested, it’s just fun for them to make money, it’s like you know, like someone goes to the city, reaches the top there, they have an interest there, who is chasing there, like, who will come first, for example, in the race, they have such interest, the idea of ​​​​a new business was suggested to him by an old hobby, for many years from his travels he brought christmas tree decorations as souvenirs, and then he decided to show his considerable collection to the public , i understood what emotions they evoke in people. new year. on the first day after opening, literally a couple of people came. and we thought it was just a failure. and on saturday, several thousand came. that is, there were actually queues. today he is the owner of the only christmas tree decoration factory in belarus. and now his whole life is subject to the rules of this peculiar business, when a few months before the new year there are no concepts, weekends and rationing.

working day, last year i worked for warehouse for up to two or three nights every day, starting from november fifteenth, december 31st, well , there weren’t enough people, i didn’t think this would happen. there wasn’t enough drive, as if, well, in reality, everyone was changing clothes, the office was changing clothes, they were going to work in the warehouse. andrey bigon, a person for whom being a businessman does not mean having fabulous earnings, it means building a business from scratch that would bring inner satisfaction, the realization that you are doing something that few people in the world can do, and the results of your work bring people nothing but than incomparable emotions.

if for an ordinary person the feeling of the coming year appears in december, maybe sometimes in november. here it does not disappear all year round; at the only christmas tree decoration factory in belarus, the hot season begins long before the onset of winter. here is our new product, such a cute bunny, on the one hand it’s the year of the hare, but this, i hope , is stepashka recognizable to everyone, you need to understand that we all imagine stepashka like this, up to the stomach, probably, because it’s like a doll toys, i had to figure out how say, or come up with the legs of the stephka, which he will spawn. there wasn’t, we tried, let’s say, to come up with what kind of stepashka could be there in the retter style, but i think it worked out. every year, several new toys are launched into factories, one of which is an obligatory symbol of the coming year, and the full assortment can be judged from these display cases, samples

of toys are displayed here, from which one can judge the different stages of development of the factory, plastic, glass, labor-intensive fusing techniques and current toys are patented. for many, christmas tree decorations are associated either with modern chinese plastic or with glass toys dating back to soviet times. here at the factory everything is different: the machines, the gypsum-based composition, the technology itself. these are all original developments

of the engineering department. he pours the composition into the mold, folds it and sets up the machine. and it rotates, and the mass that is there in the form is distributed evenly over the walls. when the product is ready, the employee takes it out of the machine and disassembles it according to the principle of the kinder surprise toy, that is, we have two halves we take it apart and take out a beautiful christmas tree toy. today andrey begun proudly talks about the successes of his factory, shows new machines, shares ideas for original toys, but he started this business in his own words without any special plans for the future. 10 years ago he was a successful entrepreneur who... was engaged in the construction of telecommunications systems, a profitable business, good income, the opportunity to travel around the world, from every trip andrei brought souvenirs, but not banal magnets, but christmas tree decorations from different countries, that is, i wanted some kind of thing that

can simply be used in everyday life, well, that is, a magnet on the refrigerator, it’s really not functional, to have a christmas tree and before the new year to remember the countries i’ve visited, it seemed to me quite interesting. at some point , there were so many toys that it was already possible to talk about a full-fledged collection, and andrei decided: why not show it to the general public on the eve of the new year's celebrations? he negotiates with the national historical museum to open an exhibition on its site christmas tree decorations. andrey admits that he did everything on intuition, not according to the rules of classical museum exhibitions. the first day after opening, literally a couple of people came. and we thought that it was just a failure, on saturday several thousand came, that is , there were actually queues, queues at the cash register, queues to get into the hall, the main message that we noticed was that many visitors asked, where are the belarusian toys,

why aren’t belarusian toys selling, and we thought, wow, why really? just like that, completely spontaneously, andrey had an idea new business. he finds a technologist, assembles a team of artists, involves people with disabilities in his work , and plunges into a completely new business. business colleagues are wondering where? telecommunications, where are the christmas tree decorations? you know, the question here is not about business, that’s what we were talking about, as it were, about the soul, that is , what do you want, that you are interested in doing business, but business is not for money , you think many people always work for money, no , they work for fun, it’s just fun for them to earn money, it’s like you know, how someone goes to the city and reaches the top, they have an interest in this, who races there, as it were, who comes first, for example, in a race, they have such an interest, i’m interested in working in business in... blue ocean strategy, a direction where it is completely new, a new business, there is little

competition and you yourself build the rules of the game, you set the tone yourself, you yourself do something that has not been done before, and in order to set the tone correctly, you first had to hear internal inquiries of a potential buyer, you can’t think of a better place than an exhibition of christmas tree decorations for this, at first andrey himself introduced excursions, here we have very interesting toys, this is a kind of ferrari of the christmas tree toy business, this is a polish toy from the komosi factory, yes they are modern, but they you can say almost exclusive, these toys are produced in limited editions, this year you sold the toys, next year you absolutely may not buy this thing that exists, they thereby become collectible.

a show that will not leave anyone indifferent, the fight against the elements is like natural selection, the survival of the fittest, the chosen ones are ready to rush into battle to become better, the main thing is to choose your path, even if it is the most... supporting your own has become a trigger for that, to go faster, even more confidently and win, win, win. watch

the game show: heroes on our channel. are you ready for an exciting adventure through the cities of belarus? on the banks of one of the cleanest rivers in europe and in the second largest city in belarus, gomel. borders were closing. the show has added its own secret, which is known here at the castle, not far away, and has given

the founders of the cascel various privileges, a photograph measuring 42x94 cm was made using the contact method in 1903, and only four such photographs are known in the world. watch in the program of the city of belarus on the belarus 24 tv channel. andrei admits that the most interesting thing is to observe how people of different generations react differently to the same exhibits; those who are older linger for a long time at the display cases with soviet toys do not remember just your childhood, the history of your country. the fifties are a clock that always shows 5:12. astronauts and rockets. this was not only the case here; christmas tree decorations, from

their very appearance in the 19th century in germany, in one way or another reflected history. this is part of a garland in the shape of a banana. and we understand that at that time, well, the banana was actually a very strange, strange fruit that was difficult to bring to europe. well, you know, what you want most is what you hang on the tree. by the way. a few years ago, some factories began to produce toys in the form of emoticons with masks, a reference to obvious times, but andrei says he is not ready to make such experiments, after all, a christmas tree toy is not just a product, it is, first of all, an emotion, an emotion of happiness, warmth, carelessness, and it’s almost always a very personal story , a red star on a christmas tree, well, from my childhood, that ’s how it is, but we didn’t manage to make it, because it’s very much like saying, ruby ​​stars are not very complicated, well, maybe we’ll do it someday, it’s a tradition it’s ours after all, as if i don’t remember,

so that we have other stars, well, i don’t remember, you remember other stars, as if in reality, i don’t remember, that’s all. it often happens, our hero admits, that he is promoting this or that idea in production, he is absolutely sure that it will work, that people will like the new toy and will probably buy it, but it is almost impossible to make an accurate forecast in this matter, on the one hand - toys our designers are all young, they are in their 20s, and people buy toys, well, let’s say, they consciously buy them, this already... 35-40 plus. and it turns out to be such a dissonance that young people should come up with toys for, well, let’s say, the older generation. well, i, i, i come to the rescue. to compete and sell well, of course, you need to be on trend. we need to look at global trends, constantly develop and try something new. but at the same time, andrey admits everything.

he is not ready to make some compromises. let the christmas bird in america be the red cardinal. and we have bullfinch, there is santa claus, and we have father frost. we must remain ourselves himself - andrey is sure. at one time, we even recreated the old soviet santa claus at the factory, made a certain series, but again they didn’t go on sale, because people buy santa claus’s dachshund once, probably for the rest of their lives. i put it under the christmas tree and it has been there for many decades. well, but we tried, at least we tried, after all, we really want people to stand under our christmas trees. today, the christmas tree decorations factory , managed by andrey begun, is one of the most successful enterprises in this area in the world. european space. but what is it worth? when you ask andrey questions about the new year, dreams, plans, he frankly admits. a strange feeling comes over him when everyone around is waiting for the new year to come,

he is waiting for the new year to pass. i will say that yes, a professional deformer. is present, and on the one hand i’m looking forward to the new year, not because i want gifts for the christmas tree, i want everything to end quickly this year, as if i could take a break, you know, last year i lived so much so that i didn’t even put up a christmas tree, yes , it’s kind of funny, but it’s sad at the same time, that is, i was completely exhausted - with christmas tree decorations for the new year, that is, i didn’t seem to have time for a christmas tree, this year, yes, i want put up a christmas tree, as if i don’t know what toys... the worse the toys are, the better, now all the good toys have sold out. andrey begun may no longer think about holding exhibitions, leading excursions and promoting his products. at the moment he has a quite successful business, but how he himself believes that any real business is always a story about a leader, about his personal

desires and achievements. andrei himself admits that it is important for him to feel excitement and... initially raise the bar, thinking about new peaks, he does not dream about them, he creates a plan to conquer them, confidently moves towards the goal, there is an understanding of adrenaline, drug addicts, you know, how to relate to emotions, to sensations, we have the same drive too, last year i worked in a warehouse until 2-3 nights every day, starting from november 15, until december 31, well, there weren’t enough people, i i didn’t think that such a thing would happen, i lied, there wasn’t enough drive, as if, well, in reality, everyone was changing clothes, the office was changing clothes. let's go to work in a warehouse, this is the kind of drive that seems to be it, then you see, like, well , the results that you show there are on the same marketplace, and it doesn’t matter to me how much money it is, but it’s important to me that i’m on here in the fifth part of the world, the third, at least, contrary to stereotypes, the christmas tree decorations factory operates all year round, here

they come up with and create symbols of the most universal and beloved on the planet holiday. new year and all in order to evoke those unforgettable emotions when, in the circle of family and friends, we decorate our home and decorate the new year tree, only once a year do adults become a little kinder and more naive, for a short time they remember that miracles are all -they do happen, they childishly believe that next year will definitely be better than the previous one. the exhibition is very kind, i would like people to come to this exhibition and relax their souls, relax their hearts, and remember some of their own. sweet, kind moments, let from their childhood so that they can plunge into some wonderful sensations.