he had an established profitable business in the field of telecommunications, but at some point he decides to try his hand at a completely new area, the business itself is not for money, you think, many businessmen work for money, no, they work for interest, for it’s just fun for them to make money. the idea for a new business was suggested to him by an old hobby; for many years he had been bringing christmas tree decorations as souvenirs from his travels, and then he decided to show his considerable collection to the public; he understood what emotions the symbols of the new year evoke in people, on the first day after the opening...

literally a couple of people came and we thought it was just a failure, on saturday, several thousand came, that is, there were really queues, today he is the owner of the only christmas tree decoration factory in belarus, and now his whole life is subordinated the rules of this peculiar business, when a few months before the new year there are no concepts, weekends and normal working hours, last year i worked in a warehouse. until 2-3 am every day, starting from november 15, until december 31, well, there weren’t enough people, i i didn’t think there would be such a rush, there wasn’t enough drive, as if, well, in reality, everyone was changing clothes, the office was changing clothes, they were going to work in the warehouse. andrey bigon, a person for whom being a businessman does not mean having fabulous earnings, it means building a business from scratch that would bring inner satisfaction, the realization that you are doing something that few others do. knows how to do things in the world, and the results

of your work bring people incomparable emotions. if for an ordinary person the feeling of the coming year appears in december, maybe sometimes in november, but here it does not disappear all year round. at the only christmas tree decoration factory in belarus, the hot season begins long before the onset of winter. here is our new product, such a cute bunny, on the one hand it is the year of the hare, but this, i hope, is a stepashka recognizable to everyone. and you need to understand what we all represent.

stepashka is up to his stomach like this, probably because it’s like these are doll toys, we had to figure out how to say it, or come up with stepashka’s legs, which he never had in his life, we tried, let’s say, to figure out what the stepashka could have been in the retter style, but i think it worked out, every year the factory launches several new toys, one of which is an obligatory symbol of the coming year, and the full assortment can be judged from these display cases, samples of toys are displayed here, you can look at them. .. judge the different stages of development of the factory: plastic, glass, labor-intensive fusing techniques and current toys, original technology patented by belarusians. polyceramic toys are completely developed by our technology, our machines, our special mixtures, they are very light, the same as glass, but it is much easier, much better to create a texture, and you see, every stroke on this watch is visible here. andrey admits that

it is still a revelation for many buyers that the creation of christmas tree decorations is a high-tech production. for many , christmas tree decorations are associated with either modern chinese plastic or old glass toys dating back to soviet times. here at the factory everything is different, both the machines and the gypsum-based composition, the technology. these are all original developments of the engineering department. he pours the composition into the mold, folds it and sets up the machine. and it rotates, and the mass that is there in the form is distributed evenly over the walls. when the product is ready, the employee takes it out of the machine. and disassembles it according to the principle of a kinder surprise toy, that is, we disassemble the two halves and take out a beautiful christmas tree toy. today andrey begun proudly talks about the successes of his factory, shows new machines, shares ideas for original toys, but he started

he is this business in his own words without any special plans for the future. 10 years ago he was a successful entrepreneur who was engaged in the construction of telecommunications systems. profitable... good income, the opportunity to travel around the world, from each trip andrei brought souvenirs, but not banal magnets, but christmas decorations from different countries, that is, he wanted some kind of thing that could be used in everyday life, well that is, a magnet on the refrigerator is really not functional, having a christmas tree and remembering those before the new year the country i visited seemed quite interesting to me, at some point there were so many toys that... one could already talk about a full-fledged collection, and andrei decided: why not show it to the general public on the eve of the new year's celebrations. he negotiates with the national historical museum to open an exhibition of christmas tree decorations on its site. andrey admits that he did everything on intuition, not according to the rules

of classical museum exhibitions. the first day after opening, literally a couple of people came and we thought it was just a failure. a... several thousand people came to work, that is, there were actually queues, queues at the cash register, queues to get into the hall, the main message that we noticed was that many visitors asked, where are the belarusian toys, why are belarusian toys not being sold, and we thought, wow, actually why, just like that , completely spontaneously, andrei had an idea for a new business, he finds a technologist, assembles a team of artists, involves people with disabilities in his work , and plunges into a completely new business for himself. business colleagues are perplexed: where are telecommunications, and where are christmas tree decorations? you know, the question here is not about business, this is what we were talking about, as it were, about the soul, that is , what do you want, what are you interested

in doing business, but business is not for money? do you think many businessmen work for money? no, they work for fun, it’s just fun for them to make money, it’s like you know, how someone goes to the city and reaches the top, that’s what they have. social buyer, there is no better place for this than an exhibition of christmas tree decorations just imagine, at first andrey himself introduced excursions, here we have very interesting toys, this is a kind of ferrari of the christmas tree toy business, this is a polish toy from the komosi factory, but not modern,

but they can be said to be almost exclusive, these toys are produced in limited editions , if this year you sold toys, next year you may absolutely not buy the thing that you have, they thereby become collectible. andrey admits that the most interesting thing is to observe how differently the same people of different generations react to the exhibits. those who are older linger for a long time at the display cases with soviet toys, remembering not just their childhood, but the history of their country. the fifties are watches that always show 5:12, the sixties are astronauts and rockets. this was not only the case here; christmas tree decorations have reflected history in one way or another since their appearance in the 19th century in germany. this is part of a garland in the shape of a banana.

and we understand that at that time, well, the banana was actually a very strange, strange fruit that was difficult. bring to europe, well, you know, what you want most is what you hang on the tree. by the way, a few years ago, some factories began producing toys in the form of emoticons with masks, a reference to the obvious one. sometimes, but andrei says he is not ready to make such experiments, after all , a christmas tree toy is not just a product, it is , first of all, an emotion, an emotion of happiness, warmth, carelessness, and this is almost always a very personal story, a red star on a christmas tree, well, from my childhood, that’s how it is, but i didn’t manage to make it, because it’s very to say, the ruby ​​star is not very complicated, well, maybe we will do it someday, it’s our tradition after all, i don’t remember that... there were other stars, well, i don’t remember, you remember other stars, as if in fact, i don’t remember, that’s all, it often

happens like this, our hero admits that he is promoting this or that idea in production, he is absolutely sure that it will work, that people will like the new toy, and they will probably buy it, but to make an accurate forecast in this matter is almost impossible, on the one hand, toys are invented here the designers are all young, they are all a little over a year old , and they buy toys, people, well, let’s say, consciously buy, this is already 35-40 plus, it turns out such a dissonance that it’s like the young should come up with toys for, well , let’s say, the older generation, well, i come to the rescue in order to compete and sell well, of course you need to be in trends, you need to look at global trends to constantly develop and try something new, but at the same time, andrey admits, he is not ready to make some compromises, even if america's christmas bird, the red cardinal, and we have bullfinch, there is santa

claus, and we have father frost, we must remain ourselves, andrey is sure. at the factory, at one time, we even recreated such an old soviet santa claus, made a certain series, but again they didn’t go on sale, because people buy santa claus once, probably for the rest of their lives, put it under the christmas tree and he’s there for many decades. this one stands, here, but we tried, at least we tried, after all, we really want our domestic ones to stand under our christmas trees santa claus. today, the christmas tree decorations factory, managed by andrey begun, is one of the most successful enterprises in this area in the european space. but what is it worth? when you ask andrey questions about the new year, dreams, plans, he frankly admits. a strange feeling comes over him when everyone around him is waiting for new year? will come, he is waiting for the new year to pass, i will say that yes,

professional deformation is present, and on the one hand i am waiting for the new year, not because i want, as it were, gifts for the tree, i want, so that everything would end quickly this year , as if we could take a break, you know, last year i lived to the point where i didn’t even put up a christmas tree, yes, it’s funny, sort of, but it ’s sad at the same time, that is, i was completely exhausted by the christmas tree. and the new year , that is, it was as if i had no time for the christmas tree, this year yes, i want to put up a christmas tree, as if i don’t know what toys i will decorate with , which ones will probably remain at the factory, but you know, yes, the worse the toys will be, so much the better, but now it’s good, all the good toys have sold out, andrey begun may no longer think about holding exhibitions, leading excursions and promoting his products, he currently has a quite successful business, but as he himself believes, any real business is always a story about a leader, about him.. personal desires and achievements, andrei himself admits that it is important for him to feel excitement, to initially raise

the bar. thinking about new peaks, he does not dream about them, he creates a plan to conquer them and confidently moves towards the goal. i can understand how adrenaline junkies relate to emotions, to sensations. we have one like this same drive too. last year i worked in a warehouse until 2-3 am every day, starting from november 15, until december 31, well... there were enough people, i didn’t think that there would be such a lie, there wasn’t enough drive, as if, well, really everyone changed clothes, the office changed clothes, they went to work in the warehouse, this is the kind of drive that seems to be it, then you see, like, well, the results that you show there, for the same marketplace, and it doesn’t matter to me how much money it is, it’s important to me that i’m in a fifth of the world, a third, at least, contrary to stereotypes, a christmas tree decorations factory works round. here they come up with and create symbols of the most universal and beloved new year holiday on the planet, all

in order to evoke those unforgettable emotions when, in the circle of family and friends, we decorate our home and decorate the new year tree, only once a year do adults become a little kinder and more naively, for a short time they remember that miracles still happen , like a child, they believe that next year will definitely be better than the previous one, and the exhibition is very kind, i would like to go to this exhibition people came, mm, and relaxed. soul, breathed with their hearts, remembered some of their sweet, kind moments, even from their childhood, so that they could plunge into some wonderful sensations, and even if only for a short period of time, they were happy.

each person is an individual, and all individuals have something in common. the first thing

is that every person is a creation of god, a man, a bearer. the image is the likeness of god, and as the holy fathers teach, each person comes into the world according to the special providence of god. the life of my parents, relatives, she showed that over our family, over our clan, one might say, the mercy of god was declared, this is the mercy of god, it manifests itself precisely in the specifics of life situations. my father , a career military man, graduated from a military school before the war, my mother is a doctor, she received a young doctor’s diploma in early june in 1941, a few days later the war literally began, she immediately, as a person liable for military service, was already thrown to the front, that’s what’s interesting, and his father also had a year and a half of fighting, but at the beginning

of the war, his unit was completely killed, he was alone some of them remained alive. and when he remained alive , he was sent for reinforcements, there were heavy battles just on the steps of kiev, all of his part died, but when he returned, there was no one left to swim, his mother’s brother, he also took part in the battles, so he went through the war, their tank , tank, tank division was surrounded under... in bryansk, they all got off their vehicles, went into the bryansk forests, here are my uncles for 2 years of partisan activity, he was called the favorite of the partisan region, he was very brave, courageous, and interestingly, he echoed train, was under bullets, they were chasing him with shepherd dogs and of course they killed him, but they wanted to take the partisan alive, you know, what saved him was that they would have chased him in one burst,

they chased him 100 meters from me, but they wanted to take him alive, and so he escaped literally by a miracle... after during the war, my father served, my mother worked as a doctor, i graduated from school, electro-mechanical technical school, then entered the pedagogical institute in the eternal department, after graduating from the technical school i was accepted by such an organization, ufti, the institute of physics and thesis. this is an institute that was engaged in research in the field of nuclear physics, so fate, as i say, confronted me with such outstanding scientists of the soviet union, these are scientists with...