vibrant and developing, hospitable, bright and festival-like. generous, picturesque and monumental, sports and team, we tell you not only about significant events, we introduce you to active, energetic... inspiring people who

live in belarus and do everything for its development. belarus can be different, to understand and feel it, you need to see it with your own eyes. hello, dear tv viewers, the belarus24 tv channel is on air, watch us every day, because we are making belarus closer. meeting belarusian people enterprises and the outstanding results of their work. the difference between our equipment is that they have very large capabilities, this is knitting in a regular way, these are wide design possibilities. our technology today is actually very reliable. and a colossal margin of safety is built into it. an approach to something to strive for.

you know, the first feeling you get in minsk is security, this calm feeling of security, and we are different countries, but we have a union state, and that’s exactly what this year opens up opportunities for some harmonization of conditions and standards that could exist between the russian and belarusian tourism industries. belarus is very dynamic.

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one of the largest enterprises in europe, producing high quality products. i am happy, i really love my job, i am...

environmentally friendly, production inspires confidence, products create a mood, this is a famous belarusian enterprise producing high-quality building materials, ceramic tiles, porcelain stoneware, sanitary ceramics and ceramic bricks. this is the enterprise that sets trends in the building materials market, this is the enterprise that really makes a contribution to the economy of the region, the city and the republic as a whole, this is an advanced enterprise, in principle, generally the same enterprise, of the same level in the production of construction products, well i haven’t seen it in the nearby regions. the belarusian enterprise for the production

of building materials is one of the largest in eastern europe, it is impressive in scale, production power, coherence of work of all structural units and clear interaction. units work like clockwork, that's about him. at the moment, this is one of the most modern and modernized enterprises in the republic of belarus. these are high quality products. the company unites three structural production divisions: the production of ceramic tiles, a plant for the production of sanitary ceramics, and the minsk ceramic plant. absolutely three favorites, equally loved, each. with their own problems, each with its own prospects, windows, markets, opportunities are opening, again, so this is quite dynamic, especially in recent years, our children are growing up, this is a leader, this is a giant that is constantly developing, and there is a really large number of people here

who want to work and do everything for your production. the history of the company began more than seven decades ago; in 1950, building bricks were produced. at the minsk brick factory, this year is considered the year of birth of the enterprise, which will be destined to become one of the flagships belarusian construction industry. in 1963 , the production of tiles for interior wall cladding was organized, and in 1985, the production of sanitary ceramic products was organized in experimental areas. over the 73 years of our company's existence, it has grown from...

watching how the ceramic industry develops. in 1994 , the company became a joint-stock company, and since that year there has been a major modernization of tile production. our assortment is quite wide, including tiles for interior wall decoration and porcelain tiles, clinker tiles, each tile has its own requirements, its own approaches to production, so the technologist must know it all, everything. firing processes, all processes of decorating tiles, well, it is clear that it meets the requirements of our guests, technical conditions, standards, only high-quality raw materials, everything that we use in production, but the output is a high-quality product that meets all the standards

of our production, the company produces glazed ceramic tiles for various interior wall cladding formats, textures, colors and styles, assortment. the ruler provides the buyer with the opportunity to choose a size from 245x65 mm to 1,200 by 600 mm. we are planning to launch a new site for the production of large-format ceramic panels, these are sizes up to 1,200 by 2,800 and 3,200 with thicknesses ranging from 6.6 to 8 mm, that is, what we see now on the floor, a bunch of small tiles, this will be replaced by one. the same goes for cladding. it looks like ceramic wallpaper, all major ceramic equipment manufacturers they assume that the trend will be in the large format, that is, not only on the floor, but on the wall. there is freedom for imagination here, and for ideas there is a barrier-free environment, this is a location for creativity, experiments, creative searches,

interesting finds. this is the territory where constructive ideas materialize to the delight of consumer creators. i won't be wrong if i say that. our consumers love ceramin because our collections contain a huge number of new products. in our collection, let's say, desert, this year's collection at... exhibitions in moscow bloggers, russian celebrities came, looked, and simply said: are you some kind of italian manufacturer, we say: no, belarus. over the course of a year, the company creates an average of 20-30 collections of ceramic tiles and porcelain stoneware. at the moment, the company sells about 33% of its ceramic tiles and porcelain tiles produced in belarus and about 67% of the volume is sold to more than 11 countries around the world. we never stand still, we constantly strive to develop and increase the volume

of the required product at the moment. in 2023 year, the technological department for ceramic tiles created about 120 recipes. we have a development and invention bureau, that is , periodically a quarterly meeting is held there, where all rationalization proposals for the plant are considered, the results are evaluated, and people are encouraged for this. just one chance to show your strength,

demonstrate your intellectual potential to the whole country. who was the head of the outpost in the brest fortress on june 22, 1941 . if i'm not mistaken, andrei kizhevatov, well, there were a lot of bosses there, but kizhivatov rudlovich. you're not wrong. what sport did old man khatabych from become a fan of? film old man khatabych football let football of course be the correct answer. the smartest and bravest gather here. who was depicted on the 100 ruble banknote? introduced by the national bank of the republic of belarus in the early 1990s. zubar? yes. find a belarusian football club. left, right? right to right is the correct answer.

you can accomplish a lot in 24 hours, and even more in 7 days. in our project you will learn about key dates and events in the country and the world, happened in a week, in just 20 minutes. there will be time for entertainment, exciting projects that will surprise and... lift your spirits, a series of films from the pearls of belarusian cinema, and of course, online travel around our amazing country in search of a new place on the map, all this and more in the weekly project ether 24:7, watch on our tv channel every friday evening.

production, yes, it’s quite interesting, it’s addictive, production is here, it’s tempering, we’ll do very cool things now. significant for the enterprise it was 1985, then, on the basis of the pilot production of sanitary products , the stroy porcelain plant was organized, which by the end of the year produced 73,000 sanitary ceramic products. for almost 40 years of active activity, this division has become an advanced modern, large-scale production. the plant's products are not only a necessity in consumer homes, but also a decorative element that pleases the eye.

today, the market for sanitary ceramics is changing, changing along with the overall welfare of the population, with changes approach to the bathroom, that is , today the bathroom is not just, let’s say, a place where a person came there in the morning to wash his face, the bathroom is becoming a place where people, let’s say, want to relax, get some it's a pleasure. that is, some kind of relaxation. the plant's product program includes about 150 types of products, about 75-80 models are produced simultaneously. now. a large-scale investment project is being implemented, it is being implemented with the support of the state, that is, the equipment that we are now for we are purchasing this innovation and investment project at the expense of the innovation fund of the minsk city executive committee, that is , the investment project is designed for 3 years,

by 2024 we should reach the planned production capacity. the plant is currently implementing four investment projects. automation and computerization of certain production processes will increase capacity, improve quality and facilitate the work of specialists working at the plant. if you look from the point of view of the ceramic industry, i would say that this is one of the the most complex productions, because the product has different configurations, we produce products essentially from natural materials, these are clay, caralin, sand, that is, these natural materials. drying processes do not shrink, they can give additional cracks, some defects, these defects - well, not a single machine, it will not reveal, approximately 80% of all labor, all production and finished products depends on the human factor, the plant has a staff of more than 400 people, of which 10-12% are engineering and technical workers. how much

perhaps our main production stages, they have been modernized, allow us to make some things easier. but nevertheless, one product is passed from hand to hand through the technological process more than 40 times. in 2017, at the minsk ceramic plant , another structural unit mastered the production of facing bricks using new technology. thanks to this, the reliable material, which is widely used in construction, received a uniform color throughout the entire volume of the mass. it happens that we mix several pigments in order to get some color, sometimes one, sometimes a whole combination along with... cheese, because different clays, they are also fired differently, some clays are red-burning, some are white-burning, that is, a combination and the bases of the clay and pigment, it gives some final appearance to the product. at the moment i am developing new types of shades, and we are also currently introducing decorated

facing bricks into production. facing ceramic bricks have increased frost resistance and low water absorption. technological reserve for strength, in 2021 the company pleased consumers with the release of another innovative product, clinker bricks, it is not inferior in durability to natural stone, is made exclusively from natural clay, has high resistance to ultraviolet radiation, so the sun does not fade even after decades, and practically does not absorb moisture thanks to low purity, and also withstands 150-300 freezing cycles. without destruction of cracks and chips. we have a unique italian kiln at the minsk ceramic plant brick, which just allows you to achieve certain temperature indicators to produce clinter bricks. here in belarus, for example, we are the only one producing clinter bricks. this has been built

to last, one might say. when the dosage of facing clinker bricks is made, i have to be there. the team of the entire enterprise works for results, the management team strives to do everything possible so that the company prospers, so that the working conditions in the field are comfortable, and the social package attractive, has a predictable response, a desire to work productively and creatively, likes my work and is in love with production, comfortable and friendly. a strong team, to which we have already become accustomed, have made many friends and colleagues here , a fairly good, so to speak, creative, technically competent, focused team has gathered, everyone takes their place, has been working at the enterprise for several years, understands perfectly what direction is needed move. the production staff of the enterprise is about 2,500 people, the team

we are quite diverse, there are young people, there are quite experienced ones. adult employees who try and pass on their experience to growing newly hired employees, quite a very good friendly, like a family attitude, some kind of feeling, i don’t know, dear, my own, very close, i go to work with pleasure, to ask tempo to your immediate colleagues so that they feel the charge of their leader and move. just forward, burn yourself, light others up, be ahead period, once popular, perky pioneer motto, fits well with the philosophy of the enterprise, the collective desire to give.