to work with pleasure at work with pleasure, this is a company that gives you the opportunity to see equipment and get equipment that will be with you for many years. for today. is at such a consistently

high level of product quality, people love our equipment. our product is one hundred percent quality. reliability, functionality, comfort, the products of this plant are in sight and heard, style, convenience, quality, the products of this company are in the top among consumers, constant development, improvement, moving forward, not a dream, and the everyday life of the flagship of the belarusian industry, a famous manufacturer of... in our country, household appliances take up somewhere more than 60% of production volume, because in addition to household appliances, there is a fairly large manufacturer of industrial products, we have an iron casting production in baranovichi, this is where- then about 5% of revenue, we have the production of enameled and aluminum wires, we have the production of welded metal structures, plastic processing equipment in...

countries, the so-called white equipment the manufacturer is found in almost every belarusian apartment or house; it is also an excellent assistant in everyday life for decorating residential square meters. i confidently answer all questions, especially those related to functionality and quality, because i feel this in everyday life, i am also a consumer of my own brand, so to speak. in september 2023, the enterprise...

sees more clearly, and uh, moving forward, and the need to anticipate, anticipate consumer requirements that will appear there tomorrow or the day after tomorrow, well, this is probably the main part of the work, as in the film, he says, the absence of complaints from consumers is the best reward for our work, we certainly strive for this, the starting point in the enterprise’s activities was august 1959. then, in minsk, on the basis of the gas

equipment plant, preparations began for the production of household electric refrigerators. the first refrigerator in minsk came off the assembly line alone 3 years later in 1962. it was built into the kitchen table; in addition to the refrigerator compartment, it had a cupboard for dishes. for belarusians this was a premium product. at that time , only 5% of the population had the opportunity to purchase it. but already a year later, minsk-2 arrived in stores. it was free-standing and the first belarusian mass-produced one; more than 220,000 pieces were produced. previously , they were one type, mostly one size type. if you look at the conveyor today, this is it. immediately there is a large range of different colors, different types of product sizes, more modern, let's say, designs, modern materials, more, but the only thing that remains unchanged with atlant is its reliability. the most important

controller, after all, is our consumer, the connection with to the end consumer, these are letters, letters of gift, to make the products more interesting. automated filling of components takes place, and then the assembly process begins, that is, my department is the main one in the enterprise in which the product is born and formed, each stage of assembly, subassembly, the product undergoes meticulous

control at each component, 810 people work in the refrigerator assembly shop, these are mainly fitters of household appliances, gas welders,

the ability to technologically quickly respond to changes in consumer demand. you can accomplish a lot in 24 hours, and even more in 7 days. in our project, you will learn about key dates and events in the country and the world that happened during the week, in just 20 minutes. there will be time for entertainment, exciting projects that will surprise and

lift your spirits. a series of films of the pearls of belarusian cinema. and, of course, online travel around our amazing country in search of something new. according to the guest, the neosvizh cutlet is not a cutlet at all, it is equated to fried meat, all because it is made from chopped pork. let's plunge into festive culinary traditions, and of course we bake easter cake, only here in this area it

is not called easter cake, if in the whole world easter cakes - it turns out to be easter cakes, in everyone's love these are easter rolls, and we will also introduce the tv viewer to the history of that... watch the food project anywhere on the belarus 24 tv channel . the company is an undisputed brand of the country,

fame, popularity and authority have been earned over several generations. i started my career on the main conveyor belt, and that’s what i’m left with: approach and requirements for the quality of operations, product quality, systems that used to exist at that time, this is 1978 . this is a system of zero-defect labor, where each employee was assessed according to the following criteria, how high quality he was, how much product he delivered, the quality requirements for products increased, which is why new systems were developed, a comprehensive system of management of karzhstva appeared in atlanta in the nineties, and today in difficult conditions of intense competition, a team of professionals, maintaining glorious production traditions, groping, searching, finding ways for further growth and development; for the consumer, new developments are tempting

offers that are difficult to refuse. i look at our product, probably, more from the point of view of tomorrow, because the task is to make sure that our future buyer is satisfied with the quality, consumer properties, but also the price. and we also learn to work, we learn to work more quickly. more modern, more mobile, our goal is still, as we are trying here create a comfort zone so that our consumers also have a comfort zone with our equipment, so we try. in 2003, the first automatic washing machine was produced, in 2020 the forty-millionth refrigerator, the three-millionth washing machine... the fifty-millionth compressor were manufactured. we always research what

the consumer directly needs. then adjacent areas, that is, the kitchen space, it is also being transformed, becoming modern, and we must monitor this very clearly so that it does not look our product is like a foreign object relative to the kitchen. the technical design bureau, figuratively speaking, the face of the company, creates comfort and beauty here. talented designers create a mood, invent reasons for pleasure, generate positive emotions, all with a sign of quality, all for a potential buyer. our technical design bureau, it develops in principle, we are the founders of our products in atlanta, then we ourselves order the layouts, one to one, that is, we accompany the development of the layout in the workshops so that look at ergono.

a leading manufacturer of white equipment in the post-soviet space, and the company’s branch in baranovichi is the only one in the former soviet union that produces full -cycle plastic processing equipment, the company was and is among the best, and this is thanks to people with golden hands, a bright head, and their conscientious attitude towards work. the work of all departments is work in real time, this is one thing

that was probably formed inside a person, that he ready to work efficiently if he is satisfied, if he is in a good mood, if he is in the team. to feel solidarity, that is , a microclimate will be formed in the brigade and so on, this can be said to be almost 100% success. the company has a staff of 6,300 people, a special program has been developed here, according to which promising students are invited to join the staff in narrow specialties of particular importance and need for the enterprise, when a person

comes to work, with him... on average, probably for a month mentor, because in our mentoring program, each new employee is assigned a manager who, until they are fully included in the technological process, is dealt with by a person, so no one is left alone at the first stage, each new employee is dealt with by a mentor, when the team is set up, when the team will be efficient, both quality and volume, and accordingly...

difficulties, here they try and experiment, improve and renew themselves, set goals and go towards them, here everything is subordinated to the main task, make talents. equipment, the impeccable quality of which has already been proven by consumers and time. for me, work is, first of all , receiving satisfaction from the day i have lived, from the work done, for the fact that today has passed , not in vain, it is filling me, my

inner world, and this is mirrored in my... life that passes for passage, this is the meaning of my life, this is inspiration, development and pleasure for me, this is my life. belarus captivated them at first sight; in fact, everyone knows, especially here

those who come here know about the beauty of minsk, as for me, i have everything here.

live broadcast news to belarus alone in the studio olga kalairova, hello, watch this episode. regional development and new work. a french fries production facility will appear in the kirovsky district; the koopol forestry enterprise is already producing edged lumber and pallets.