it turns out that the consumer also makes his choice in our favor, this is such pride and such happiness, as from the manufacturer, you cannot imagine. the company includes 14 branches in different cities of the mogilev region. our products are delicious, wonderful, the most useful. they can even be consumed by children up to school and school age. i would advise all buyers to buy the products, because they are made entirely from natural raw materials, tested at all. stages of production, in the end it turns out not only natural, but very tasty. the history of the enterprise began almost 45 years ago. in 1979, a dairy plant was built in mogilev to process raw milk and produce basic products. the plant also provided the union state order for the supply of butter and dry milk outside the republic. the processing enterprises

of the region gradually joined the plant, so the company since 1995 an open joint-stock company, later a holding, grew into the largest producer of dairy products in belarus. raw materials zone covers 19 of 21 districts of the mogilev region. the production capacity of the organization allows processing 2,500 tons of milk per day. we have a baby food workshop, a cottage cheese workshop, cottage cheese products.

masterpieces. 1,500 tons of cheese are produced per month at the four production sites of the holding. once upon a time, this workshop was half empty compared to what it is now. now we are already looking for secluded places, corners, where to put new lines, when we are now thinking about new types of products. then it was a little different. today, the holding is in the top the best, the products of all its structural enterprises. recognizable, popular and loved in our country, beyond its borders, therefore regional milkmen can not only be proud of their place of work and themselves, but also necessary, which they do with full right. 50 names of new products, this is more than ever, and in different areas we started, released, right now you are now present at the birth of a new type of product, so it is possible, if i may say so, this is lactose-free milk. every year there are more and more

consumers who are not tolerated lactose, it's not like a disease, but you know, regular milk for them, well, they can't drink it for their own reasons, so we decided to release products, a whole line of whole milk products, specifically lactose-free, it will be milk, we have already released it, it will be kefir, in the future we plan to, sour cream, cottage cheese, butter, even cheese. the lactose content in milk is... no more than 1 hundredth of a percent, lactose-free milk retains the benefits of whole milk, it is hypoallergenic, easily digestible, sweeter by taste, has the same amount of vitamins and minerals as whole milk. when we plan to release something, yes, that means we have a table like this, who is responsible for what, who in what time frame, and in bold print the release date of the product, here is milk. with lacto-free november 25, and this is

a whole calendar for us, which we circle, we wait for this like the birth of a child, i don’t know what else to compare it with. slavgard is located in a beautiful place, the confluence of two rivers, pronya and sosh. there is also an ancient settlement, zamkova hill and a magnificent landscape park. well, i feel quite comfortable on this throne. don't be afraid, when you get out, you won't be cold. oy, oh, oh, i can't feel

my legs, it's not just, i'm already worried, to be honest, oh, it's already starting. wait, well, how is it, cool, right, are you ready? i, of course, so what, how are you, great, yes, i want to again, travel with the belarus 24 tv channel

. mogilev milkmen really know how to surprise consumers with new products, having tried which once, willingly or unwillingly, sweet tooths become its devotees and enthusiastic fans. this product was amazing ice cream, and it is amazing because it is sugar-free. this year we have a new product - sugar-free ice cream. at first we... were cautious about it, as this sugar-free ice cream, it seems, is traditional ice cream, traditional sweetness without sugar, but in fact it is the same ice cream, only the sugar in it is replaced by a sweetener, and judging by how much of this ice cream we produce, our

buyer clearly liked it. the product is completely new for us, before we product was not released, we were very surprised ourselves, when you know, consumers quickly appreciated it and... there were a lot of fans of this product. the butter and ice cream production workshop produces on average 2 to 5 tons of ice cream per day. the ice cream workshop has been operating for many years. our pride is natural ice cream, which has been made according to classic recipes for over 40 years since the founding of the plant. we produce ice cream in traditional types, such as plombir, chocolate plombir, crème brulette. are made on a natural sugar base, as well as ice cream with various flavors of fillings, such as strawberry, banana, pistachio, with the taste of bubblegum, only people in a good mood and with a positive attitude

towards production can make cool ice cream. the company's products are all - these are food products of excellent taste and excellent quality. high production results are achieved here thanks to. so from dry milk, we did it, and this is a candy that is sugar-free, this is dry milk, which is a living protein, in fact , it is not just delicious, it is delicious, but also very useful, it should be noted that this is

a product where 50% of milk raw materials, this is a product that is rich in protein, which means that we get strength and energy with protein, we presented candies in different flavors, these are fruit flavors, raspberry, coconut, banana, but we did not stop there and decided to go more such flavors, and interesting salted, this is with the taste of bacon, with the taste of mushrooms, and i think that soon on the shelves of stores too this product will appear, whoever wants it will achieve it, whoever seeks it will always find it, this is about them, about the mogilev milk wizards, dreamers, visionaries, experimenters and, most importantly, professionals with... their craft. before we come up with any new type of product, we study the market, analyze, choose, we have a long process of creating any new product, it always goes with the soul, it always gathers a team of people, not only

manufacturers, technologists, but also salespeople, marketers, and the advertising department, before we release something, it it should pass like... some time we should discuss absolutely everything, what flavors, what types, what thunders, very interesting work, and honestly, coming to work, you come with some. here is enthusiasm something new, new, new, new, and at the same time we have such a large assortment, the assortment of manufactured products has more than 300 names. the enterprise is the winner of numerous national and international competitions, the manufactured products confirm every time convinces that the belarusian quality of dairy products products are exceptional, a lot of work, because the laboratory controls from... the beginning of milk acceptance, from the moment milk is delivered by a milk tanker to the release of finished products throughout the entire

technological process, this is control of the entire quality of products, this is control of sanitary and hygienic requirements, this is control of temperature conditions, also production of products, this is control of all parameters of manufactured products throughout the entire technical process, 150 highly professional people work in the holding's production laboratory.

preparations, both qualitative and the widest range of antibiotics and veterinary quantitative methods. modern production workshops, new technologies, the presence of everything necessary for production, it is all here, but perhaps the main thing that makes the enterprise one of the leaders in the industry is the team. people.

for me - this is joy, this is pleasure and result, this is stability, confidence in the future, my work for me is

life. the heroes of our program are outstanding individuals, captured by their right. monologue, that the moment when i was distributed, she was still completely unheard of, looked for some literally lines of knowledge of immunology, spent days and nights, gained some experience, acquaintances with them in the bright past. i am dmitry kupriyanyuk, an atelier and restaurateur. any theater begins with a coat rack, and a country

with hospitality. welcome to belarus. and allow to better understand the soul of the belarusian people. i really wanted to do something significant, somehow make our city even more significant, more interesting. happiness for me - this is when my loved ones are happy, this is the most. hello, with you the project is all clear with marina karaman, let's talk about complex things in simple language, today about why we need a new price control system, how we managed without it all this time and who might need smelling salts. let's go!

last week it became known that until the end. in belarus they plan to launch an automated system of price analysis and control, the network poured in assumptions about how it will work how much it will change the lives of belarusians. however, all public commentators were at an indecent distance from the truth, and many did not even try to find it, but instead launched a large-scale excavation of negativity. we delved into the idea, studied the methods of its implementation, and can assure you that it will definitely not be worse, but better - yes. the new automated system of price analysis and control will collect information from four major sources: a customs database, a product traceability system, a cash register equipment control system, and a bank of electronic product passports. now about each in more detail. the customs database stores

information about who, when and how many goods were brought into our country, and what their price was at the time of purchase. from the manufacturer or intermediary. initially, it was created to control the payment of customs duties. the product traceability system is a virtual space that allows our companies to exchange electronic consignment notes. it was created to control the movement of products and prevent smuggling. why is that? because these are trial positions that were included in system so that it can be tested. the list of goods will be expanded, and it will be possible to instantly generate and send invoices to partners for many types of products. with the help of the cash register equipment control system, the country's tax service receives information about the revenue of entrepreneurs and retail chains. and the product passport database allows us to automatically account for all types of products that are circulating on our

market using barcodes. all four sources have already been created, some have been working for a long time, and now it's simple. a service will appear that will extract information from them in order to analyze it. it will extract it using artificial intelligence. the program will be given access to all four digital platforms and it will extract the necessary information from them itself, that is , it will connect them with each other so that the recently disparate, albeit useful services will work in one bundle and be available at any time to all regulatory authorities of belarus. software for the new... system is already being written: servers for storing information will be domestic, that is, all data will remain within the country, and the machines will evaluate them, issue the entire supply chain of goods at the first request and make forecasts useful for the economy. for example, the new system, based on how many goods we produce ourselves and how many we import, how

quickly they are dismantled, will help build scenarios for the development of trade, the loading of production facilities and ... calculate the balance of import substitution, or will be able to predict the volume of tax revenues to the treasury, and therefore help with budget calculations in various areas, which it will be capable of even in a year after the launch and how it will evolve, we can only guess now, but that with its help it will be possible to make the trade sphere transparent and ultimately beneficial for each of us, there is no doubt, this is a benefit for those who buy goods from suppliers in... in stores in markets, that is, for all citizens of our country. government agencies will receive forecasts of price growth and decline, which means they will be able to regulate them in time and effectively work with inflation. for the average belarusian, these are stable and affordable industrial and food products. large importers will receive tips on what products in what quantities can be purchased without fear that

they will stagnate in warehouses. for each of us , this is a guarantee of an abundance of opportunity to choose between domestic and imported products. products, those that are more expensive than budget ones. regulatory authorities will be able to track the pricing chain without lengthy proceedings to determine who at what stage set an exorbitant markup: the manufacturer, importer, wholesaler or store. as you yourself know, for exceeding the permissible level markups, retail outlets pay hefty fines, and some run into suspension of operations, so even the most... brave market participants are unlikely to decide to violate the system, where they are clearly visible, such a situation will provide ordinary belarusians with truly fair prices for all groups of goods. while prices are controlled by applications and through scheduled monitoring, if a responsible citizen sees somewhere an inflated or unrealistic price tag, he flies for.