he is building a basketball palace in san francisco. >> kobe bryant is back on the passable court. he has his mind on a larger arena. a new adventure that promises to get big carried -- big. >> big names and big money.

another big addition of sportfolio starts right now. >> welcome to sportfolio. 2003rd -- 2010 they bought the golden state warriors. it was the highest price ever paid. they are among the league contenders in merchandise sales. that is nearly twice what they paid three years ago. did anyone see this coming? the lakers themselves. we asked what he knew in 2010 that the rest of the world did.

>> i don't know that we knew anything more than the average man. i was a fan for years. >> 8500 season tickets, waiting lists almost doubled in a few years. there was a championship mentality. winning helps. we have done something you would do in any business. we hired the best people. we tried to figure out who was good and who was in good. we started making changes. it is not about me or peter. it is about the people who are here.

that was hard. three years ago when i started i was transitioning. i had a lot of responsibilities there. by necessity i had to spend a lot of time there. >> he was part of the celtics ownership group. puts you in a position to be a majority owner. >> you're not a majority owner guy in any context. >> that is not really true. i come from venture capital. own 10 to 40% of the business. we never owned 100%. i have been in that position before.

>> they got a piece of the celtics. they got to know the league. that really helped with the opportunity. >> the hometown connection is important, even when it is not comfortable. there was a whole crescendo of booze. you were in the middle. how did you feel? >> i tried to smile. it was a hard thing to do and absorb at that moment. i walk around san francisco. i walk around oakland. people are nice. they always say, i am so sorry you got booed that they -- day. it is really important. you get involved.

you have to hear the cheers and the booze. >> the warriors are building goodwill through their play on the court. they are considered a top contender in the western conference. they will need to cultivate every ounce of capital between now and 2017. the warriors will open a state- of-the-art arena with retail areas and open space on the san francisco waterfront. the plan still faces political hurdles and will require hundreds of millions in private financing. they see the opportunities be on the up stickles. -- obstacles. >> it is something to be proud of. i don't know if you know this, when they built the golden gate bridge, there were a lot of opposers. now it is an icon. and i hope that people will view

this building and what we are doing their, and the seven acres of public space, and the park, and all the other things will be a great advantage to the city. it requires tenacity. it also requires the ability to compromise. >> you have to have the emotional skills to get this done. >> that is right. you have to work with everybody. it requires a lot of skills that are not required in normal businesses. we are part and parcel of the community. end of the dayhe we get to a situation, at least a majority of people believe that we have it right and we can get it done. >> the success on the floor is

not as you would hope. at how quicklyed the team has come together? >> finally, we get to talk about basketball. i would tell you this. we had a plan. that plan emphasized rebounding and emphasized size. we turned the around. we need to continue though. we are not there yet. to go further than the second round. we are very serious about that. the warriors released the 3.0 of the arena project. the team possibly list plan scaled down the height of the arena and expands the amount of

open space to 60% of the entire site. the design must now be reviewed by the san francisco port commission and other local agencies, as the permit process goes forward. kobe bryant unveils his new shoe. he is wearing a a lot of different hats. he will tell jon ehrlichman. >> sportfolio is coming right back. ♪

>> welcome back. eight months after surgery, goalie brent is playing again. extension two-year worth over $48 million. bloomberg's correspondent caught up with him last week for the release of the kobe nine, his latest sneaker. kobe the businessman is just hitting his stride. >> i am looking at my own brand of products. i think it is tough for athletes. you are asking us to where to

that contradict each other. if you have to be passionate about your sport. you have to build the team and the business first. you have to put on the business hat and be in the business minded to be a business person. people are a little reluctant to actually do business and make business decisions because of that. i think that is something we need to change. >> reggie johnson wears a business hat. is that the kind of place you johnsonself -- magic wears a business hat. is that the kind of place you would like to see yourself? >> i enjoy building. i like partnering and adding to the marketing and helping develop the product from the so thann, more

partnering with established brand and lending my name to it. getting into the trenches and growing something from the beginning to the end. kobe 11's. 10's and 20s?there be kobe >> i hope so. >> the lakers partnership is an important one. was it important to you to get a contract signed before you got back on the court? >> from an individual perspective, yes, because whenever you have an opportunity to have that security you would rather have that. you're going out and risking injury. but the way a look at it, what is best for you is best for them. get away in the process. i was really stepping back.

i said whenever you are ready to have this conversation, we will have this conversation. and they made an offer which i accepted. >> what about the next year? will you be chief recruiter for the lakers? we be making any calls? one of the things that is a that i'm of mine is concerned about what will happen to the lakers organization. i want them to continue to win championships and do what they do read -- do. absolutely. he said that he could put together a team of guys to have some fun. can we ask kobe bryant the same question? same group that he picked. that was not a bad group. let me see if i can name some. can i name the same players? >> you can do whatever you want.

myself, bill russell, kareem abdul-jabbar, and larry -- larry bird. >> ownership doesn't interest you too much? might reconsider that with the collective bargaining roles. rules. >> what about another sport like soccer or something? >> i will look into it. in that typesports of fashion, i guess never say never. >> kobe bryant identifies passion as a factor that will lead into the suite when he is done. coming up, a movie channel that matches the passion of sports fans.

this seo will tell you why his company is sold on sports. >> that content is a major part of reaching the younger audience. stumper, canolio you name the team that has been under the ownership the longest? this franchise has stayed in the family. we will give you the answer when sportfolio returns. ♪

theere is the answer to stumper. the team that has been under the leadership the longest. he the answer is the lakers. we heard it over and over again on sportfolio, one of the most valuable assets and media is sports. that is especially like programming that is hotter than ever. does that premise go beyond sports networks? epix is giving it a shot. they are putting resources and promotions on. us president and ceo joins to discuss his commitment to

sports and what it means for the business. concerts, so, plus how to sports fit into the model. -- model? , i haversonal history been involved in producing and putting on a number of ovens for the franchise for a number of years. boxing and live sporting for the first few years. we evolved that to really more of a storytelling focus. for us, the biggest part was to reach a younger audience. a very engaged and involved audience. we were able to take on stories that others cannot. able to use the license in an interesting and unique way. >> there is nothing more reality show than that with mike tyson.

there is the focus on documentaries. give us the investment and revenue perspective. network, a premium much like hbo. are allowed to take on issues that are much more controversial and complex. we don't worry about advertisers. we are looking to the end-user, the subscriber. we are looking at the content. for us, we are making a significant investment. we have built doing a series for us. that is a half-hour show. we have done the same thing for the franchise. and we have a production with the white howard. dwight howard.

epix is on 400 different devices. ps3.includes the ps4 and we use sports to reach the audience. that if theion is show cost you ask and we have y it works.value then we know that sports is a passion. we want to be to act on the passion. >> crystal ball this for us. talk about your second five years and what you would like to be doing as the sports part of your network. >> we will constantly look and entertain what might be happening in the boxing or mma

world. we are expanding our sports telling franchise. we talked about the price of college sports. that was division i football and basketball. we talk about it these kids are being appropriately rewarded. we take an issue like that where other networks have conflicts because they are doing business with the ncaa. ross greenberg who is an emmy award-winning producer and who has run hbo sports for years brought us a great documentary which is really the first time -- we all look at jackie robinson breaking the color barrier, but no one knows that the nfl broke the color barrier in 19 or be six -- 1946. we are going to expand the

storytelling. we are telling controversial stories that people just didn't know. we will continue the in the moment franchise. that is really inspirational stories. we will expand that. rampll probably try to that up over the next few years. that brought a lot of value for us over the next few years. audience we find whether it is live or on-demand. great way to see these stories and bring them to life. >> storytelling involves a lot of passion. best of luck. thank you for joining us on sportfolio. snowedyou notice that it on sunday? see a preview to

of the super bowl xlviii? forward.o plows gets for fully aware of her you go on the bloomberg app for ipad. ♪

in ordertulations are

for three master managers. cox and joed bobby torre por tournament the summer. era ofintain that the steroids did not tarnish their candidacy. snow along the eastern seaboard, significantly affecting baltimore in washington. all cold weather super bowl is about to be held in the new york area. stephanie sat down committeeead of the to discuss the business impact. the farmer's almanac told us to expect snow. for is the contingency plan

them to play outside in a state this cold? there are so many great things about this area. afternoon withis folks in the department of transportation. literally, we can bring thousands to move this through. it really would take a very bad storm at exactly the wrong time to be an issue. there are some very rough times during the week. one would be a bad storm on thursday or friday and that keeps people from getting into the airport. at the airports closer slowdown. that is part of the incoming engine of this game. we don't want to get a bad snowstorm at the wrong time at the kickoff. >> you mentioned the economics

of bring it to new jersey. it is going to cost a lot of money for new jersey? >> they will have to clear the words -- roads no matter what the weather is, super bowl or no super bowl. the states have been very supportive about this. there provided at a first-class rate. that is saturday and sunday, during that weekend. versus the rest of the week. our partners have our back on this. people can move around the region, and they can move around freely, safely, and comfortably. for what it is worth, only one half inch of light snow well fell last week. but it is impossible to predict

what might happen the week of february 2. that does it for this edition of sportfolio. thank you for watching. for more sportfolio video visit our website. i am rick horrow. it was great to be with you. see you next time on sportfolio. ♪

>> the following is a paid program. the opinions and views expressed do not reflect those of bloomberg l.p., its affiliates or its employees. >> it is about time. >> it is about time. >> the number one reason people are not working out is they don't have time. >> i have four kids. i work 60 or $70 a week. >> i do not have the time. >> no time to work out? no problem. the home fitness program