>> welcome to "lunch money" where we tie together the best stories and video and business news. first day wishes for the leader of north korea. basketball diplomacy gets stuck. againststreet, the law insider trading. in technology, what is old is new at the consumer electronics show. change agents. domino's pizza, vinyl in sports, a lindsay-list olympics. the battle for your screen.

smartphone tablets, ultrahigh death tv. a lot of companies want of the real estate. they are all dangling their latest content at the international consumer electronics show in las vegas. >> you are bombarded by them. phonesright, with smart and tablets and tvs and now these wearable devices. there is >> remus make that connection with people. our products value is measured by them. we find that it is not just

thetional people, but deeper and more elusive emotional value. this translates to mean emotional involvement. >> you have any for us? >> we are looking at providing action-packed adventure was takes another step forward with the launch of the playstation four. by our technology and by our engineering and by our software. the gamer, thrilled by the line of titles. 4.2 million game

consoles. have a lead over microsoft and their competing xbox one. this is not just about videogames, by the way. one of the biggest battles for your tv screen involves the business of an online tv service. they're not happy about it. >> they had a pretty exciting year in 2013. we went from zero and 11 markets. they were big deal tears for us.

>> i believed you a hope to be in 22 cities by the end 2013. you are in new york, you are in boston. in terms of the priority cities, where are we looking? >> the list is what we focused so we will continue to do that. we will add probably 4-5 more. those already in beta. this thing could go all the way the supreme court. based on that, it will become clear what it looks like. >> this is what the paid tv providers are paying to

broadcasters. they don't pay them. if you are successful, do you think that this world of retransmission fees goes away? >> the fact of the matter is that there are lots of people today that use antennas and retransmission has not gone away and i don't think that will because there are two classes of consumers. a lot offocused on internet video combined with in tennis and broadcast television and those that buy large pockets of cable companies. that has existed according to the nab. they have not been impacted by that. that model is existence today. that is bringing more modern format. >> they have been taken a look at what you are doing. did thought, what if we

our area service. what do you think about the possibility, could that make life difficult for you. could we see you partnering up. consumers are looking for this of. a variety ofom online services. there's nothing on the internet for $200 a month. a world justg at about 8, 10, $12 a month. when they figure out how to serve consumers in that category, we would have a great organization. >> yahoo! is on another front. it is all part of the desire to

push sales. the big part was the parade of big-name content providers that yahoo! relies on. katie couric came on stage. she was hired to draw more viewers and advertisers. also there, the crew from snl that has a content deal on the yahoo! screen. sold histeenager who news reading deal to yahoo!. fights germs. it is the latest from corning. they're the company behind apple's touchscreens. >> you can transfer germs whenever you touch an object. we have been measuring the germ load on phones. of the sone to 33% far today. they actually qualify as filthy. >> that could be big money as more people wear their technology. >> the first ever to be approved by the epa. we think it has been amazing.

we also are announcing that we could use the guerrilla last and curved in a. you can see this demonstration has the shape of this. we can do other bigger curves and make his shape around the wrists and going to wearable tech. >> that is cool stuff. what about driving? car companies that than on the gas. >> they are taking on more and more responsibilities. i am here at the booth outside of cvs to see what they are doing to combine all of the sensors and functions into new vehicles. is showing different technologies here in las vegas including cars that can

effectively drive themselves in highway traffic. >> it is monitoring, it is monitoring traffic is like a human the wood. the driver can just relax. he does not have to wash the car, >> how are you showing the cars that monitor your alertness and stopped the car if you fall asleep and cars that can park themselves without even you behind the wheel. >> did you see that? he got out of the car, pulled up the phone, the carpet itself in the parking spot, no dings, no scratches. i need this. you have computer-controlled steering comic celebration, and breaking. you have sensors mounted all around the car that is detecting what is around it so it knows when to turn, went to straighten out, when speed up and slow down.

when will a car that can drive itself through traffic be available to customers? >> we are going to make the technology available in the next five years. have you had -- as you have seen, the technology is ready. >> automakers like to talk about the joy of driving. that is pretty much half the time and parking cars, sitting in traffic, that is not a big you want to be actively participating in. these technologies remove that from being your responsibility. >> we will have more from ces. can geeks tell the difference between new technology and old? and basketball diplomacy, dennis rodman offering birthday wishes. wrestlers braved a

chilly drizzle. they are taking part in this ritual welcoming the new year. ?the season begins this weekend. ?

>> this is lunch money on bloomberg television. i am adam johnson. happy birthday to kim jong-il him, the leader of one of the most criticized regimes on the -- kim jong-un, the leader of one of the most criticized regimes on the planet. even dictators need a happy birthday song. >> ? happy birthday to you, happy birthday to you. >> in case you have been living under a rock, that's his

that's his new bff, dennis rodman. they are playing a friendly game because that is what you do when your best friend has a birthday. >> i love the guy. he is my friend. forever and ever and ever. >> that is quite a commitment. while he is singing happy birthday, south koreans are burning effigies. they are protesting the developing weapons of mass construction, conducting nuclear tests explosions, launching long-range rockets. in november of 2012 south korea national was arrested in north korea and sentenced to a labor camp. north korea alleges he was arrested for a crime against the state but will not give the details.

dennis rodman was asked if you would inquire about the potential release. look at him,his guy. they came here. you just said he did something wrong, we don't know what the charges are. >> those guys behind them don't look comfortable. let's look at the replay. that's charles smith, former knicks star. "the way some of the statements and things that dennis has said has tainted our efforts. apparently our message is not being conveyed properly do -- here's the white house response. >> i'm not going to dignify that outburst with a response.

i am simply going to say we remain gravely concerned about we want bae's health. him released on unitarian grounds. >> is there any effort by the white house or state department to discourage rodman from doing this trip? >> this is travel that is private by nature and we do not vet private travel. >> here is what david stern had to say, "the nba is not involved with mr. rodman's north korea trip and would not participate or support the venture with the support and approval of the u.s. state department." from basketball diplomacy to hockey wisdom. fighting in the nhl is soon to be a thing of the -- a thing of the past. coming up next right here on "lunch money."

students are taking advantage of the snow in china. the ice and snow festival holds the snow sculpture festival in one million people are expected to visit.♪

>> something you don't see every day, steve cohen talking about insider trading. we are bringing it to you as a trial for halloween -- a trial for a former sec employs getting underway. the document tree includes never before broadcast video -- documentary includes never before broadcast video. >> that is not the way it is explained to me. it is very vague. it is an interpretation of the law. >> you can watch the episode on pbs.org. >> what is really important about what he said is the word "interpretation." the reason executives don't nail these details is because there are no details to nail. i have done that. you do that at all three levels and regulations. insider trading is an incredibly

squishy and purposefully squishy area. >> technically. he was being asked on a very broad aces, can you trade on the material and not public information? >> that is not what i heard. >> he was being asked indirectly , maybe not as clearly as you would've asked him. at the end of the day, fundamentally a person that is managing that much money maybe should not be getting into the details but they should know right from wrong. >> that is perfectly said. when you look at the insider trading area, knowing right from wrong there isn't toggle switch logic theory within insider trading. ask martha stewart about it.

>> it is unclear. at the same times -- same time, if it walks up the dock and talks like a duck -- walks like a duck and talks like a duck -- what is material? >> you say 10, 12 years ago? , the sec knew it was on the government radar. when do have a punch list from your general counsel right by your computer? >> not a chance. there is no general counsel that would put their executive in that position. protect your job. client. >> squishy squishy. >> you can watch our "to catch a

trader" segments online. alan mulally is staying in the driver seat for ford. we will show you how he is preparing for the busiest year in history for ford. we will also show you how tech innovators are taking the old and making them new again. we will head to las vegas.

>> this is "lunch money" on bloomberg television. today's moving pictures where the video hits the story. a tragic crash in england. the helicopter was a modified version of a black hawk. for u.s. crewmen were killed. no word yet on what caused the crash. this video is from iraq's defense department meant. it shows a series of airstrikes. iraq's army has been battling militants in the area. officials say these airstrikes killed 25 militants.

20 degrees never felt so good. 10 are climbing here in new york and elsewhere. at mass of frigid air moves out. it a lot of damage, shattering century-old records, tying up your travel for days. estimated 11,000 flights were canceled since the weekend. anybody up for a national day of pandora service getting a bit of a buzz. they are rolling out in car advertising. the service will run commercials from at&t, ford, and taco bell.>> these are very familiar with radio advertising. they are able to understand the importance of using that captive audience in the automobile and then adding on to that the targeting layers that pandora's first party targeting segments can do

is really an intriguing opportunity. >> people are there to see the newest and coolest gadgets. can they tell the difference between the old and the new pew -- old and the new? >>n erlichman hit the floor. oh, yes, the consumer electronics a show where you are bombarded by everything exciting and new. or is it? we want to show some people some old stuff and see if they knew the difference. >> this is a k44 stereo headphones. >> they are very light. they are very bulky compared to the air pods. >> they feel very good. >> couldn't give beats a run for its money? >> yes. >> this is the eepc. halfway between a pc and phone.

>> it is lightweight. that doesn't look like windows on their. >> would you give up your smart >> i do not know about that. >> in theory what this is supposed to do is have an energy-efficient band across the stop -- across the top, a light sensor. >> i want to go fishing. >> they seem like regular sunglasses to me. >> first impressions of this apple watch?, it is pretty neat. i am an apple user. i would rather something like this then have the samsung version. >> this is an apple watch. >> it is light. easy to use. good touch capabilities.

>> i like the music and phone app. >> would you pay dollar for something like that -- top dollar for something like that? >> yes. >> check this out -- >> a nano watch? is that what it is? >> i've had that i've wanted one of these for a while. >> no. >> that of the latest from here the consumer electronics show. we will send it back to you. >> good stuff. you can watch the full coverage all week, 1:00 p.m. microsoft lost the sports game? we will show you what alan mulally's decision to stay with the ford company needs for both hostess hit a sticky spot a year ago. things are looking sweeter now.

we're going to hear from the former ceo about lessons learned. >> this is a metronome. you can turn up the speed if you want. call yourself. >> cool. i'm used to seeing the old- school metronomes. >> more compact? >> turn it up. >> very cool, i love it.

>> this is "lunch money" on bloomberg television and streaming live on bloomberg.com, your tablet, and smartphone. barnes & noble gets a new chief executive officer. he joined barnes & noble back in 2012 and led the company's financial organization until he was appointed president last year. before joining the company he had a long career in media communications and he served as executive price -- executive vice president and cfo of the cable division, also serving on the board of directors from 2002 2001. a very different story at microsoft. the company is going to have to look for their and that their own new ceo. -- looking for their own new ceo.

alan mulally is taking himself out. he is trying to keep the f1 50 on top as the best-selling truck in the u.s.. ford is preparing for its busiest year on record. 110 years old, this company, and they're introducing 23 new vehicles. alan mulally is credited with cultivating a new culture for ford. speaking of collaboration, ford is even teaming up with dominoes. these two companies are allowing new partnership that will allow customers to place orders hands- free. patrick doyle explains how he does it. >> we are unveiling the ability for people to drive home. if they have an easy order set up on our profile at dominoes, they can go through sync with the mobile app and have the pizza waiting for them when they get home. i think it is going to be

available on 4 million to 5 million of their vehicles from 2010 forward. they're looking for new ways they can do commerce and we are looking for new ways to make it easier for our customers to order domino's. >> dominoes is getting creative. just a year ago hostess seized operations. the bread itself survived. the former ceo looks back on what he learned. >> there were a lot of people. it is really hard. it is very hard to predict what people are going to do even in the face of what is logical and what should happen. >> what do you mean? >> a lot of emotion can drive decision-making. >> is that people like bill unions or the creditors? >> it can happen from both in any situation. in that situation, certainly one of the unions was being driven more by emotion then maybe by their well-being.

so to characterize what they did in terms of striking versus what owing workers did in washington state in terms of initially saying, no, we reject. we have added -- we have an agreement now. i think it is in their best interest because it keeps jobs and keeps those people employed. i think the economics -- they are what they are under the business environment and the competitive environment. i was glad to see they made that decision as opposed to going with more emotional decisions. it is a our workers at the time, if we take this bill take anything. that attitude will get you in a ditch as opposed to making a decision for unknown -- making a decision for employment long- term. >> so what does the later -- so what does the winter x without linzie von look like?

-- winter olympics without lindsey vonn look like? the team has won five medals in the aerials at the winter olympics. pretty good. a

>> i am adam johnson. just a few weeks away from the winter olympics in sochi russia. american skier lindsey von said she will not be competing. she won gold in the 2010 vancouver games. and bc would have liked to have had the ratings this time around. here's one of the experts take on "in the loop." >> nbc is still going to do fairly well in the ratings. >> she is so popular and photogenic. when and if she becomes a correspondent for nbc, whose to say it won't be a bigger win? >> i would be shocked if the nbc executives did not knock on her door and say, look, you need to come out and play and be one of our folks broadcasting this. she is an expert in the field and she's going to bring eyeballs to the set.

>> we are talking about what nbc is losing good what is she losing in terms of potential endorsements. responders have to be very disappointment -- have to be very disappointed. >> certainly. they have to understand the athlete's physical well-being comes first. lindsey vonn has been making $6 million per year in endorsements. it has been several years since she won a gold medal. she is probably not going to compete in the next olympics. chances are you are going to see that endorsement dollar fall as we go forward. she can still win the world championships. she is not going to be poor. but she is not going to make as much as she could have. them i can drive and is no stranger to the winter olympics. the former commentator for the olympic ice hockey during the 1980s, even called the miracle on ice.

he played goalie for the montreal canadiens. he wrote "the game." he spoke with a surveillance crew yesterday about canada's chances at the >> picks. >> i think the successful winter games will be -- it is one where we don't win. we are very good at other sports now. we are getting better all the time. hockey holds a special place for us especially in russia were that kind of showdown where people would call through the 1970s and later. i think there will be a special atmosphere.

>> back when he took over for the montreal canadiens, obviously it was standard. now it could be a thing of the past. fighting in the nhl has decreased 20%. the board of hockey directors is considering a ban. times are changing. >> players would basically fight their own fight. if something happens to them that they did not like, they would be the ones who would fight back. now you have a very much designated fighter on each team. they know how to fight, instead of just flailing around on ice, which is pretty tough to fight on. now these guys know what they are doing. if they inflict injury as well as the rest. it is a problem. >> we saw this recently. we are going to go into the youth hockey.

is that the way to do it yet though can you imagine five years from now they will limit fighting in the national hockey league? >> i think it will keep being limited. it gets to a point where all of the traditional rationales for it are gone. it used to be that this is spontaneous and it just happens in a game and how do you stop it. it is somebody else who comes in and does the fighting. gradually it to either remove itself because of the risk of injury or it will become so laughable to a fan base that it will just embarrass themselves and disappeared that way. >> you can watch the whole interview online at bloomberg.com/tv or on our tablet app. time for today's mystery meat.

it is the largest sushi mosaic.

in a bloomberg television is on the markets. let's get you caught up with where stocks ended the session. it was a mixed session for stocks. the s&p pretty much flat. the nasdaq eke out a gain of about 12 point -- 12 and a half

points. they were reacting to the meeting in december when the fed decided to taper. they were reacting to some better-than-expected data that we had out on jobs. bitcoin has been gathering a lot of attention as everyone from regulators to investors tried to decide exactly what to make of the currency. advocates are in washington. for more on the push to get bitcoin expect -- excepted, we're joined from washington. why are they saying that bitcoin should be legit? >> they're making the case that this is a new technology that the u.s. needs, that the payment system is old-fashioned and outdated and they can bring efficiency. they are trying to talk past the previous pitfalls of the use of bitcoin for illicit activities. but it does for business and

consumers. >> who is the opposition coming from, that this will be used for illicit purposes or some industries? it has been mostly regulators. those that are worried about money laundering, about moving currency for illicit purposes. the other industries that move money that are potentially threatened by bitcoin, they don't come out of the woodwork yet. it could be a while before they do. after all, this is an embryonic industry that has yet to show it can really achieve scale. >> the organization we keep hearing about backing bitcoin is the bitcoin foundation. is it investors trying to get rich or perhaps libertarians that don't want to deal with the central bank? who is backing bitcoin? >> the interesting thing about the membership list is that it is a little bit of everything. you have people who are crypto

anarchy is tops -- types. you have wall street types, you have some serious hard-core libertarians and some extremely talented technologists who are the people that brought that online. they model it after the olympics foundation. they said, we have to have something here that sort of maintains the integrity of the software protocols that they use but also serves as a kind of clearinghouse for information about it. >> what has regulators upset is how they have this in amity -- they have this anonymity. is there a way to make them more accountable. the only thing that connects you to your wallet is his 35 figure code. is there any way to make it more accountable? >> there are probably technologies that law enforcement will identify or have identified that can help of potentialck

illicit activity. one way to map the pattern of these wallets and some people have even done that and used other sources where people have made their wallets public to connect them with names. other things that can be done are very simple which is there are on ramps to the bitcoin academy -- economy where you put money in the bitcoin. you keep track of who those people are. >> he will have to leave it there, thank you for joining us.