>> economists forecast a rise in payroll of 197,000 in december making it the best year for job creation since 2005. tumbled 17%hares as doubts grow whether the company can deliver enough sales. >> china's imports show surprising strength as the country claims the title of the world's biggest traitor goods.

hello, welcome to "countdown" on bloomberg. >> bloomberg reporters are ready to deliver the stories that will drive your day. we are looking at the optimism surrounding the child support in the u.s.. we have the details on twitter 's tumble. >> in hong kong, we are following the china trade numbers. the best performing stock in europe last year. we're looking at a new player with a supermarket. >> coming up, if your new year's resolution is to shed those christmas pounds, you are in luck. reveals which foods can kick your diet into high gear. and will even get to try a few.

>> u.s. jobless room port is out. if2.2 7 million is a number .e get today's 197,000 that is how many jobs are added last year. plenty of reason for a strong report for december. one of them pointed out by goldman sachs is quite simply the short holiday. you had this compressed hiring that goes on into the start of december. you have to start thinking about something else as well. you're not just hiring for the shop floor, people are hiring online and they have to get delivered. what is encouraging is that they want them to stay in jobs and go through january. claiming jobless benefits. >> one thing that won't be so

encouraging to the way the data is falling out in december, with difficult weather. >> what don't you do when it is cold? you don't go outside, you cannot build as much, maybe don't travel as much. they have been contributing to jobs growth. travel, leisure, and building. this is largely temporary. you have seen some strong growth throughout the last 12 months. they call this the most important number in the world. have lost as as result of that recession? we have only recovered 6.8 million of them. this will underline the fed 's commitment to begin his tapering process.

>> how sensitive the markets will be to this number. it is still a big number for these markets. the big difference is the process could be done. this is question whether it is effective anymore. >> this is also the unemployment rates. >> we're are getting closer and closer to that. >> it is utterly matter, does it? they can't do anything even if it is to be .5%. >> we will see them push back. plenty to talk about on unemployment. >> thank you very much. twitter has seen its share price fall for the fourth straight day. it has lost about 20% since in its all-time high. will they continue that trajectory?

>> it is under attack by the analyst. goldman prices the stock at 26. right now, is that 57. we will not get any sense of their revenue until february 5. revenues are expected to be up some 94% but that might not be enough to justify their current valuation. but we have is a bunch of cell 11 out there from analysts. the compare that to their peers like facebook and google. they have zero cell ratings. the stock is under attack by the analysts. you don't want to be on the wrong side of a trend.

>> the comparisons to facebook are interesting. can this company grow in the same way that facebook has? intraday record high. into not a reader cross other social media stocks is it? >> if you look at facebook's growth, they had initial problems as well monetizing, revenue, ads coming in. they appeared to clear that hurdle. there are lingering doubts on whether they can do it. this is not like it has been taking a terrible beating, it is just down from some highs that frankly might have been a bit frothy. >> let's talk about google and part of their secretive research group. what is happening there? >> what we know from the public atedule and this is the unit the fda in silver spring

maryland, met with google representatives, folks that work in their secretive lab. this is the same group that brought us google glasses. one of the employees is brian otis. is a professor on leave from the university of washington and he holds a patent in a biometric contact lens which is fueling speculation that this will be replaced by google contact lenses. they are meeting with regulators to get potential approval. >> thank you very much. >> china can claim the title of the biggest trading nation. the imports rose the month of of december. they highlighted challenges for exporters. let's bring in our hong kong correspondent. >> good morning to both of you, quite an accomplishment. the title making

it the world's biggest traitor, we have known for a long time that china isn't expert powerhouse but the dynamic is changing. this is what the government has been seeking. the latest export figures for december not coming in as strong as investors had expected. say thatport growth investors had expected 5% according to economists. if you look at what happened, we saw imports of 8.3% which was well above expectations. if we just these numbers, than we might see some weaker figures. investors will be watching to see how things shape up in the beginning of this year and what improving demand will be for the economy in china and how it will buffer against any risk from rising domestic debt. of course, the policy reforms

that the president has put in place. china determined to maintain its expansion but to do so at a pace that is moderate and certainly more appropriate for the growth that we are seeing. of numbers.ng set domestic demand pricing. we are seeing a bit of sideways moving stocks. and sewers are the star performers out of all of this. the benchmark headed for a weekly decline today. the best-performing european stock in 2013 was on online only grocer. the company kicks off a tie up with morrison. our europe p.m. business course spotted is following that story. >> many people have been there for putting them in the box for being a retailer.

many investors feel they're missing the point. this is right and foremost a technology company. they write all of their own software, they power all of the deliveries for their products. this is why the stock rose then more than 410% last year. this is why the savviest investors have taken significant holdings in this company. this is why the shares are at a fresh record this year. they are already up 17%. is because of potential in terms of technology that this company has. this can go beyond groceries, that is what we're talking. yes, they have the manipulation going into more since, but where is the future, we are digging into it more. >> coming up, as the ecb leaves rates unchanged, we look at the chances of another cut.

♪ >> infosys has raised their forecast for the second quarter. the second largest software

exporter says that economic recovery is prompting companies in europe to spend more. they traded after beating estimates in the first quarter. they have benefited from anding outlets and higher japanese shopping districts and a jump in overseas revenue for the change. the first direct more week and air shuttle flight from scandinavia to fort lauderdale took off. this marks the start of the bid to build the cheapest airline. welcome back to "countdown close and -- "countdown." >> what is the possibility of a rate cut in the future? let's ask the chief european economist at barclays. mario draghi firm in his pledge strongly into sizing the ecb will maintain on accommodative

stance for as much as possible. it is a firm reiteration. he is the master of rhetoric, isn't he? thirdit is the confirmation that interest rates will be low. think you can wonder because we're in a situation where the economy is picking up. as you mentioned, this pickup is very fragile, very gradual and there are risks. if you say that he would say that things are slightly better and he was talking about some of the positives. reiterated the guidance. then we have seen some of the data getting better. we have seen ireland returning to the bond market. if things keep moving in that direction, why is it that economists still think that the ecb is going to start some new

measures for the eurozone even if things recover? think risk of inflation i is on the downside. we have a very gradual and slow recovery. global and patient is very weak. there is a downward trend in inflation. second, many countries we have some macroeconomic adjustments. this is pushing inflation into the negative territory. we can in c inflation going down further in and france. in that case, inflation would be far from the target. once you are suggesting a long- term loan program. >> there are two issues. the first is dealing with the temporary weakness in growth.

situation where they want to want to focus on the ballot sheets. temporarily there might be a need to give incentive to lend to the economy. this could take the form of lending like the bank of england did. you have another risk which is to see inflation going down farther and inflation expectation going down further. this should be easing monetary policy. we are very close to the limit. we can go a little bit in the negative territory. purchased the program at the fed of the bank of england. to get european them -- european levels for landing? , is it?

>> that is exactly it, it is confidence. we need confidence to be back in the breaking sector. >> do we need to see consolidation? >> i think this will possible afterwards. first we need to clean up the balance sheets and make that they are all in a healthy situation. then we have this starting. from then on it will be possible .o see some emergence in this is the optimism in the bond market. alluded to we have the yields? ireland to return. greece is coming back. portable to do that in the second half. is there an element of complacency out there? >> complacency, a little bit, i

would say. the problem is that that sustainability is still there. the move we have seen was clearly exaggerated. it was related to the fear of the breakup of the euro. -- re in a situation >> new countries want to join. >> we can wonder why. the main question is sustainability. if you look at portable and greece, it is not completely secure. we're in a situation where the deficit has been going down. because they're experiencing deflation and very weak growth, that has an effect which is put seen the debt higher. the debts pushing higher. these countries are implementing significant reform, they're cutting the deficit but the crisis is not over yet.

>> thank you very much for joining us. steve with us.

>> welcome back. >> the time in london is 6:220 the bank ofbout

england. no change in interest rates. what are you expecting from the unemployment rates? >> the key thing is definitely the labor market which would also be the evolution of productivity. there will be a drop during this crisis and everyone was expecting it to pick up lauren possible to catch in productivity. this is why they had the bank of england tying the forward guidance. the labor market has been braving pretty well since the recovery. that means that productivity has been made quite low. we estimate it is between 10% and 15% below its precrisis level. >> does this mean that people could work 10 % or 50% time harder? >> it is not so simple. a main drop in productivity happened in the service sector and in financial services.

it's still unclear why it it has dropped and whether or not it will recover. >> at what point does 7.4% hit seven percent? on what point does he have to harden his guidance? >> they will have to clarify this. this means that rates can go up at any time. we need to keep in mind that the is in question. if there's no fear of a pickup in inflation, even though the unemployment rate falls below seven percent, you can still see this for a while. the parallels on inflation are limited between the uk and the eurozone. >> inflation is much higher

partially because productivity has been dropping a lot. definitely the bank of england is to appoint where they will keep some clarification about the forward guidance. it makes the public their interpretation of the productivity bubble. >> is us because we see a balanced uk economy, one that is built on investment, one that is built on exports? >> the investment seems to be there, that is for sure. that might the the key to the recover. this recovery needs to be dated and to build on investment, as you say. is skeptical about the balancing. the economy is still running a significantly high currency deficit. , this has not been down.

i'm still a bit skeptical. question of price competitiveness, it is more a question of stabilization. i think this is very solar to france. >> you cannot say the things in london. >> don't listen to him. . the chief european economist at barclays. no productivity puzzle on "countdown." >> to look at how the business climate is helping infosys. >> he will take a look at the best-performing european stock.

we will look at the newest deals.

>> good 2013 be the best year for u.s. jobs? we are waiting for the december payroll report. 197 jobs. this would be more than two and a quarter million, the highest since 2005. chinese imports rose amongst in five months. they are now the biggest traitor of goods. now, a chief executive has been found for the european stock market -- the paris stock market.

a low, welcome to "countdown." >> mario draghi says that barring costs or main low as necessary. iny have made no change their rate. he says it's too soon to know if the region is out of danger. >> the recovery is there but it is weak. it is modest. as i said many times, it is fragile, meaning that there are several risks from financial to economic to geopolitical to political risk that could undermine this recovery.

>> india posit second-biggest software on pinnie, infosys raised its forecast for the second straight quarter as growth in europe as businesses feeling more confident and spending more. let's bring in our international correspondent. the founder seems to be weaving his magic wand. >> well, he is weaving his magic wand. he has helped because of the overall global growth. we can dig into the numbers. what we are looking at is a bullish barometer for what is happening both in europe and the u.s. here are the boring numbers, up slightly in terms of their sales forecast for the year ending march 31. this includes some of the slowdown involved in the shutdown and some of the political problems you have there. 12%. up from 11% and when you look at their fourth

quarter earnings, they are doing well. revenue is humming along. some 464 in revenue up on the quarter. let's not get too much into the numbers and compare it with his counterparts. this a story about growth in europe and maybe a little bit more confidence about europe and sustained growth in the u.s.. to turn this doing company around? there has been a lot of executives leaving, haven't there? .> this is what executives do they come back, they change the management. he has left go some eight senior executives. doing, he ishe's cleaning house a little bit, he is focusing them a little bit more. they have outperformed the overall markets. they are down a little bit if they compared to the other peers. they are basically staying

level. what it is is a turnaround story and it is bolstered by improving. this is by an improving economic outlook. the best-performing european ocado.as caroline hyde has the details. clark's most talked technology, that is what this company is. -- >> wes talked technology, because that is what this company is. many are building up significant kes in the company. this is the application of the technology that this company has built, the expansion beyond groceries that is giving people jumping up and down about this company.

if you go inside its distribution centers, they have two vast distribution centers, the way in which it moves. they so efficiently managed to deliver groceries which they believe to harvest things to hoffer's online. this is state-of-the-art. theysmoked analysts and have said there's not a retailer out there in the whole of the world that does not want to get their hands on the technology that they have. that is the future, it is about licensing the technology to other areas. >> because they developed it themselves, don't they? is inf their workforce i.t. >> they administer you have cranes inside at 20 miles an hour. they are delivering somebody things so efficiently. that is what they can scale up.

also, where they go to regionally. it is unlikely that they will get another company signing on board just yet. it is not where they go next. >> where will they go next having linked up with morrison? >> we don't know. fartherl be looking afield. the understand that the chief executive has been quoted. they have been inundated with companies around the world asking about their technology. today, the news is that more sinister art in their deal. they signed a 260 million deal and that did start to see the ramping up of the stock price. this is his licensing intellectual property. since to allowed more come to market, to have them -- to have an online presence which they severely lacked. they have come at a fraction of a price if they develop this in-

house. the covercan scare up about 73%. is. is where the speeds. the sweet where thi spot is. >> it will be amazing to see if there are any retailers out there with a fairly mediocre offering. we are retail business. let's look at what we are doing ourselves. might starte they to diversify this. the social media is telling them that the customers are happy. >> the chief executive said that we were astounded at the pace

of everyone switching to online. they have led the charge in terms of retailers being on the board. they have thought about the technology, the software, and they have delivered groceries. >> it was just a few years ago that they in trouble. there was a risk that they're company.o wreck their >> they painted a market back in 2010. that is when they sold at an initial share sales. they fell well below. people were worried about their debt. they've not have the distribution centers capacity and now. now they have another center, the capacity is there. suddenly, investors are getting excited. >> how many football pictures? >> it was eight. >> thank you very much. looks tom ford was just

introduced a just new tennis shoe. >> the super luck shoe comes the mother which has been topped off with a polish that takes three days. if you want the velvet trainers, it will cost you but not as much as the down jackets lined with coyote for. you can see this in his latest collection. that is the latest thing, madison velvet. >> anything associated with formula one racing is usually big is this but it has not always been that way. they caught up with a legend in the field. not for his cornering but for his tumbling. he hasn as the master, been making driving shoes in sicily for over 50 years. his customers included mickey lowder. >> in the 70s, the gray shoes

did not exist. i had to invent them. i got a phone call from the ferrari race team. i was dumbstruck to get an order from harare which was the best of the best. >> in recent years, big sponsorship deals pushed them out and that has not stop hollywood from knocking on his door. the glamour of 1970's racing in one lies on the silver screen brought some business back to the old master. ron howard asked him to make an identical copy of the shoes he made. >> being part of the movie was such a bonus for me. now, i can die a happy man. >> he still makes handmade shoes for private clients, the same when he always has in a low-key workshop. he claims that they are still the fastest shoes on earth.

>> you know who to go to if you need racing shoes. >> is, i do. >> they do not quite fancy velvet shoes. until he hits the age of 40. >> he will let you know when that happens. >> a big game for spain as o squares off against barcelona.

profit thatported missed estimates. the u.s. aluminum giant is dealing with in excess of metal used to build aircraft. the net loss was more than two billion dollars compared with .et income google sent employees with ties to the secretive research groups to meet with u.s. regulators to oversee medical devices. the median raises the possibility of a new product that may involve biosensors. they're expanding beyond their core research business and investing in long-term projects at their lab. the company has startled on a ferryorkers

from san francisco to silicon valley as technology companies come under criticism for over but it mean the system -- for overburdening the city system. let's talk football. in spain this weekend. the team imager to challenging for the title and it is not real madrid. >> that's right, that is a nice change. there could be a new side that is not from the big two. a chance?nk they have >> they have a chance. they have kept pace with barcelona all season. they are both out in front. barcelona does have a weakness, it is in the air. they have scored eight headed goals.

only 111 per match and that lowest of any team in that league. >> why they so poor in the air? >> they have short layers and they pay -- play the ball on the ground. that is white is not a huge factor. they are still tough despite these numbers. -- that is why it is not a huge factor. two playing.e that could be a cracking title. if it goes that far. .oth on 49 points the messy factor comes back into play. he came back midweek, he got two goals. are they better with him or are they better without him? works last season there was so much worse. he was injured. one of the reasons they did not win in the champions league, they lost 7-0. they had no plan b.

look at these numbers, the goals per game. what is not there, he steps up to the plate. the shots go up when he is there. the last six games, they have had three different layers score hat tricks who have not been messi. ?> who do you drop or is he will be back. half an hour on wednesday night. he scored two goals in half an hour. fast. sharp and it gives them a different element but they play. >> they have done something special. this placenged where they put this. they changed the name of the title to celebrate his return.

>> they must be so happy. >> this is the title for the greatest footballer in the world. , finally, we will decide which one of these three men is going to win. >> you look at them and it looks to me like there is only going to be one winner in the last 12 months. now, they score 53 goals and created the up to two 415 but he did not when it trophy? who won the award? is it for the guy who's the best player, which case it is probably messi. player.e best team chris what do you think? messi should not have been in it up and who should have one? >> i would boldly rinaldo. it is a big issue, this is totally objective. to look as the vice captain of

byron munich and he played right back and left back and he played defensive midfield and he has been outstanding. i think that you bring him of has yet to be mentioned. ibrahimovic has yet to be mentioned. half of the goals that real madrid had last year, from ronaldo. whoever wins the world cup this summer will provide the identity of the winner. be it -- so, rooney will next year. externally not. coming up, find out exactly what the daily telegraph had to say about 12 years a slave.

getting much press coverage. coming up next.

>> welcome back. >> we were 80 minutes away from the start of the equity session.

>> just before you scare everybody. every equity trader thought they were an hour behind. there are some other pictures of cuddly wildlife. this contrasts with two photos and south america of bears and lions being given frozen fruit. they swelter in a heat wave. the store at the bottom is weather-related and that is to do with paint once. these penguins, they have tough lives. they are not known for being particularly agile contrary to the image portrayed in "happy feet." the ice now seen thinning and many of them have moved on to ice shelves that are 30 meters high. they are working out how they

did this. they have worked out how they managed to get up there and they're much more agile than anybody thought but no evidence that they can dance. >> why? >> that behavior is incredible. it might be useful. xm i have to watch "happy feet" now. >> 3-d printing is to go to technology all of last year and what everyone was talking about. now we could be 3-d printing our pasta. could have rose or heart- shaped. a cartridgevered go and you can print your own sheets. they are protecting a different technique. the italian family has been working with a dutch organization specializing and applied scientific research. better future than the

3-d printed cake. >> it which is sugar with a bit of egg escorted. >> a looks good but it tastes -- >> like meringue. i'm not really sure about that. >> i am a man that never touches cake. lex never? grandmother would be watching this thinking, 3-d printed? chinese business leaders unwilling to trade with japan amid soaring regional tension in the east china sea. 60% of chinese corporate leaders unwilling to do business with japanese firms. you can print as much as you like, you will not solve this issue and it is a big problem. >> we saw it in the most recent trade numbers. >> it has been in evidence.

you have seen declining trays between the two countries. you were there, you wanted to trade from china, an economy growing at 7.5%. you're not seeing any advancement at the moment. >> friday is the day when all the newspapers roll out the reviews of the films coming out this this weekend and i keep my eye on them. when a film critic says this, it catches your, doesn't it? a masterpiece and a milestone. that is the film, "12 years a slave" which is a brilliant and brutal account. the golden globes take place on sunday. steve mcqueen is up for best director. he directed shane. .> he looked for a script it was the most incredible book she had ever read. books it lays bare the ugliness.

when a critic says something, five stars. in thentdown" continues next hour.

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