>> welcome to "lunch money can go where we tied together the best of stories and video in business news. music. than just a new marketing campaign, the only thing you will not see on tv. president obama says he does not need congress to get an agenda dogma so how do you think that makes congress feel? this is why possibly the coolest job in hollywood. hike, up mount

everest. and to last week -- end to last week. >> this is the worst week for the markets since 2012. wasn't just u.s. stocks. >> markets slumping around the , extending the worst slump since 2009. markets, emerging slowing growth in china, the devaluation of argentine's. peso, youame it -- name it. >> the themes we are trading off of our old themes. china's weakness, we have

expected that, we knew that. >> just an overreaction? >> this is not extraordinary movement in the market, we have seen movements like this before. -- gary,s very common cohen. about what some markets are calling consolidation? >> consolidation is a typical charting pattern. they talk about charting forms were you tend to see big movements, and then you need to get used to that level of price. you need price activity around that level, we had a 30% plus move in the industry.

you need to get used to those 30% higher prices and the decide if the roles like those -- if the world likes those prices, if those prices are too high, if they are too cheap. then we calibrate on the consolidation, and that is normal. >> need another reason to relax? we're going to bump it up a notch. ceo lloyd blankfein. timespend 90% of my wallowing in anxiety over the worst possible event. of course these things might happen, if you ask me what is going to happen, i would say that it would be very abnormal if we did not have consolidated moves in the market. >> we have heard a lot from goldman sachs, but let's hear from someone who's is it is to bet against stocks and markets -- whose business it is to bet against stocks and markets.

>> any volatility scares people. they think it is the big one. a the analogy of maybe forest, we have not allowed it time, andr a long there's a lot of dead kindling on the ground. all it takes is one shot to set it off, and it will be harder to put out. >> is this a sustained pullout, or just a correction? >> there has been a title shift of sorts. it was easier money, easier ,oney, whether with the ecb or the bank of china. china is trying to tighten. sudden, volatility sparks up a given and in china you are really seeing bankruptcies. we have one trust that really represents about four -- or billion dollars or $5 billion in

china. it never got reported because the news ever gets outside the chinese firewall. >> you've have also seen plenty of pull blacks -- fullbacks -- pullbacks. we will see if history repeats itself, and whether we actually get another bounceback. farmed and dangerous, we're going to show you to poorly's new unconventional marketing play. speaking of pop stars, justin n't on the red carpet, he was on a beach in panama after his recent arrest. he has been well axing and --oying water sports

relaxing and enjoying the water sports. surfs up. ♪

," live is "lunch money on bbg television and streaming on your phone, tablet, and at bloomberg.com. sunday was the 56th annual grammy awards. jay-z and beyoncé opened the ceremony, big winners included daft punk.

lewis one and ryan best rap album -- won best rap album. this year there was also a unique addition, queen latifah officiated there to three heterosexual and same-sex weddings. >> exchange rings to signal their commitment to one another, shared by the music of love. >> it was a lot of effort to make the grammys relevant. >> i think there is a lot of engagement that is happening way beyond the show, especially with consumers. when we got the grammys six years ago, it was called the grammys because it was not relative -- relevant. have a 65% increase in tune in, and now it is the number two social event.

>> what about award shows like the oscars? >> the distinction is that we figured out our audience. by figuring out how they want to interact with music and that it is an engagement process, that we got them garnered around the show and all of the events that are happening around it to a touch higher degree than the other using the word shows do. be to get offwill ohis residency tonight. 46no man has performed shows, breaking the record for the longest run by a single artist. he is justor not, one year shy of being able to collect social security. 64 years old.

the team here at bloomberg rankings which brings everything from most common chinese that 12 of the top 25 music tours had one member over the age of 50. even britney is getting over -- older, 15 years ago she notched her first win. up, we hear about the unconventional marketing fortegy that is working chipotle. secret island coming up later in trouble -- travel. landed.ers have once you figure out a point in

your mind that your gold, that is when it will get you -- when you are cold, that is when it will get you. ♪

caterpillar's forecasting sales that beat the estimates. the ceo tells us what he sees out there. >> when the world grows up the pace that it has been growing so many years, less than two

percent in some cases, it does not allow for any expansion of any employment gains. whether does the united states, emerging markets, europe, there is no growth. that means that companies, businesses of all sizes and do one thing to survive -- crosscut. everythingng to do the most efficient way possible. ourorked hard on restoring violent street, it is the strongest it has been in 25 years. we had about $6 million in cash last year. in the first quarter, we will b uy about $1.7 billion. we will announce a new program over the next five years or so for another $10 million. why are investment -- we are investing, we are pretty well

capacity iced -- set for our capacity around the world. economic growth, we are ready to take it on. that is what we have to see change before we start investing again. >> anemic is not a word we want to hear. another company in the news, chipotle, known to do some pretty unconventional marketing. today the company is releasing a four part mini drama that is called farming dangerous. cattleare feeding petroleum? oil?ive >> side have -- effects? >> they pay us to fix their image, not the cattle.

cattle explosion video? >> wire they exploded all over the internet? >> the young man behind the number one viral video. >> i'm part of an organization committed to farming practices. video of a cow exploding? >> actual security finish -- footage. >> exploding cows, a little weird. where do they hope it will go? uncharteds definitely marketing territory for sure. we believe that more people know about where their food comes from, they will seek out restaurants like chipotle.

it is high-level marketing, but to create change and curiosity, and indirectly drive them to the restaurant. this is not about near-term traffic and limited time offers, it is about changing the way that people think about food. >> what are the demographics that are happening that makes this message resonate? for most of my lifetime, they are not cared about what goes into their food. the young people that we think of our interested in the environment, in animals, and particularly in the fluid that they eat, more and more these days. this is marketing that is designed to help them become more curious about those issues. that is the audience that we are most interested in with this particular show. >> people are more curious about food, why are you not nervous about criticism that you're opening up your self to

potential scrutiny about ownotle's on practices -- practices? advertising that we do in this vein generates that type of criticism, so we expect that. chipotle is far from perfect, and we are on a journey that we call food with integrity. it is never-ending of it may take us forever to achieve this journey. it is about constantly seeking better and better quality ingredients, ingredients that are raised with respect for the animals, the environment, and the farmers. and we are further along than -- inn aspects of that certain aspects of that than in others. we're just trying to change the system we are a part of. >> how was the advertising changing the actual system? >> it is not advertising that is

changing the system, what is going to change the victim is demand for better quality, sustainably raised food. that is what we're after here. as the public becomes more interested in these issues, and actually demand better quality food, that is where the change comes from. the marketing is simply designed for them to become curious about our work. we are just one little restaurant chain, but we are not going to change the world. what is going to change the world is demand for better quality ingredients. that is what we are after here. question, sustainably raised food, i salute the goal, and i think it is great that you guys are trying to dig a leadership position in this. it cost more. if cuddy think of that would respect to margins -- how do you think of that with respect to margins? can you raise prices? higher rises for

the sustainably raised food? >> you're right, the gravy is we serve do tend to cost more. we spend more on our ingredients that are the restaurant change that is right about 34%. offset some of that by spending less on marketing. is important for us to do the type of marketing that we are doing today because it has viral potential. we do a lot to offset the cost of the ingredients, and frankly we do have rising power at this point. all of these predictions about what we might do with rising to pricing -- with goes to our cfo. i do not think it is more spent the day go to chipotle than other places -- expensive to go to chipotle than other places. have gotten all of these

views on youtube, where do you go next? how far do you want to take this content bush? -- push? >> we have talked about movies before, i am not sure we want to go there yet. getting this television series off the ground was quite an effort. we have been working on this for more than two years. thiswas just season one of particular show, but the storyline was written so that it could expand it further seasons. that would be great if we could generate an audience for the show. it is an argument, not advertising that entertainment, it isvertising -- entertainment, not advertising. >> we are going to figure out what is going to be happening with this whole thing. it is not often needed to sit down with a billionaire tech .itan alone in a room

we sat down with the global chairman, trying to pick his brain. >> the easiest way to look for talent is to decide if you like to talk to them. wants to dock you, they need to tell you something talk to you, they need to tell you something that. new. they need to bring something new to the party. people scream at each other, saying that you are an idiot, and all of the name-calling. i decided that that was a terrible strategy, that negotiations are serious, direct, and representative of truth. if you're not going to do it, say no, but also be prepared for them to accept no. the smartest computer scienctist of his

, and he spoke so fast that everyone else was just a fraction of his feet. underestimated as a businessperson because it did not have a business degree. with the success of google, that ended. president's state of the union address is tomorrow evening, but washington is already abuzz. here is the guy behind be flurries and blizzards in your favorite flex. -- flicks. the hour, which means that bloomberg television is on the markets. i have mark crumpton, let's get you caught up on the market action today. stocks with steady declines because of losses in emerging markets.

they had their worst start to the year since 2009. two stocks that we are watching is a broadband provider, and other stocks.

," live is "lunch money on bbg television and streaming on your phone, tablet, and at bloomberg.com. today's moving pictures now where the video is the story. nerdists have taken over a thehird ministry in ukraine. a pipeline explosion in manitoba has left thousands of people in the canadian robbins without heat. the pipeline exploded was one of two applying natural gas to the area, and the other one had to be shut down to allow the

damaged pipeline to be repaired. no word on what caused the explosion. the 66-1 shot to win the tournament came out on top. tough match. to shoot up the world rankings. all eyes are on washington ahead of the president's state of the union address. there is a lot on his agenda this year, from immigration reform to raising the minimum wage. a divided congress may hamper his efforts, as it did last year. >> what we saw last year 2013 was a washington that did not deliver for the united people. the president sees this as a year of action, to work with the bypass, and

congress if he needs to. >> move the ball forward, create opportunity. >> lawmakers do not like it. >> if the president was to give a candid state of the union this week, he will address the fact that his economic policies are not working. they are hurting the people who are struggling the most. getf that is hard to congress to do anything, it takes consensus, but that is what he needs to be doing. the democrats say they want everything, citizenship, everything they can get all at once, or nothing. , think there is an in-between where we could find work visas for a lot of people who are already here, as long as we do it depended on border security. the question is do we have to

have everything that the democrats want, or what are they willing to go partway? >> president obama has crisscrossed the country using real people and their stories to promote his signature initiatives. we are going to look back at some of the working-class americans that he has highlighted. some mixed results. months after president obama signed the affordable care e stopped to talk about a new provision. he is a hemophiliac, and his medical bills could reach $1 million a year ago which was a cap for some insurers. >> the issue of lifetime limits will not be the rule anymore. he jokes about being the lost poster child, but he was happy to help. , andthought i was a prop

exposing my medical condition confidentade me feel that it was right. >> he was worried that he might have to rely on obamacare if he loses his job. >> there are still a lot of unknowns. >> he is concerned he will not see the same specialist or given medications he was taking. >> a lot of providers and plans will not even carry them because they are so expensive. stateing the crisis, the of nevada led the nation for foreclosures. the colors were underwater, but one of the administration's programs have helped them save $3000 a year. that savings kept them in their home, and the house is now worth what they originally paid. but obama has not gotten congress to extend the program to help other families. obama paid a visit to the

unofficial unemployment capital of the u.s., elkhart, indiana. just four months ago -- before that introduced him. the stimulus helped and brought at 67 he hast found work too. he drives his pickup truck to the local grocery store to stock shelves, and then is off to a bakery. he and each day after cleaning a local medical clinic. >> it is $150 less than what i made in the tractor-trailer factory. everybody will ask how you're doing, and i will say i am

living the dream because five years ago i could not even find a job, and no i have three -- now i have three. >> his speech will love this on income and inequality, and figuring out how to lift up america's middle class. enough of politics, let's talk about movies. how it is made. merean go to everest for a $90,000. this is the ski slope style competition from aspen. ♪

>> this is "lunch money," live on bbg television and streaming on your phone, tablet, and at bloomberg.com. legendary stage and screen actor frank has for trade count dracula, richard nixon, and is now playing king lear. >> most of us live behind a mask of a persona that is not really

just the gay poor, naked wretch, as shakespeare would say -- a poor naked wretch as shakespeare would say. >> you can catch them at the brooklyn academy of music through february 9. but is only a bloomberg television, so tune in. hart's police company right along was a win -- ride along was a win. the only wide release debut over the weekend. do you ever wonder how movies control the weather, like how you get a blizzard going during a scene? here is the man who makes the snow. >> mother nature is pretty

unpredictable. a lot of times, she does not come through. we are standing by to make sure it happens. ice at and shape block rate of 800 pounds a minute. and then we paint everything with the ice. frozen particles of ice. is extremely warm, plt,so we use water scu or snow foam. >> fargo used your snow. >> fargo was an interesting movie.

about half of that motion picture is man-made snow. we were up in minnesota, and they had one of those winters where it wasn't cooperating too well. there are many places up and down streets and fields and parking lots. the academy of motion pictures, they gave you an oscar for snowmaking. theack in the earlier days, only thing we had as far as materials with things like styrofoam, plastic holly flake lyflake, things not good for the environment. ,here was a time in the 1990's where we came up with something that was truly environmentally safe, something biodegradable. a t also dissolved after ime. we came up with bio snow, and that trains the whole direction of the industry -- change to the

whole direction of the industry. enoughou do not have gold or snow, you can head to everest, it will only cost you about $90,000. this could be your next secret island getaway. ♪

>> this is "lunch money," live on bbg television and streaming on your phone, tablet, and at bloomberg.com. travel mug from the highest peak to the deepest sea, we're taking you to the extremes. mount everest is the crown jewel for adventurers. who has done it six times will take you, if only you -- itat cost y

will only cost you $90,000. d jan, and when you start climbing small thing, you want to keep going. there is this intense urgency to every thing you do, because it is so much more difficult to breathe. no you cannot survive there for very long. >> talk about the preparation for you and the people that you guide on these trips. >> that is an essential part of the puzzle, they have to grow on small amounts before they do the bigger peaks because everything needs to have confidence. >> how do you measure the risks involved? >> experience, time on the mountain. we know what we should expect that there, and when things do not fit week wait no things as weigh those- we

things as they come. >> the weather can shift dramatically in moments. what do you do? >> we have a swift team of meteorologists but because at 30,000 feet we deal with similar weather as big jetliners. if we do not like it, we go down. >> i keep talking about your six trips to the top of mount everest, but the kind of equipment that you're using now edmunded to sir hillery, tell us the difference. he used oxidant, we use auction it, but in terms of clothing and footwear, we have into ourfety built clothing that he did not. >> what are the strips like for you and the people that what --

these trips like? >> we climb with the safest and best team, and very small. >> what does small mean? >> the most members we would have would be 12, 3 guides and sherpa.about -- >> a few suggestions for warm weather getaways. >> dominica is floating in the caribbean, known as major island. oceanic rainrgeous forest where you can go hiking, there are waterfalls, so it is a cool place to explore. they have a really beautiful resort there, called secret of ecret bay.

puddle jumper from a nearby island, that is the only way to get there. the largest island in the bahamas is less developed than the other resort towns. it is very much a diving island, so if you're into diving or snorkeling we should go to it because it has these sinkholes that you can go into that are completely clear. it becomes an underground cave, and there are so many cool wildlife species down there. >> what about the cost? it can be very expensive, particularly when it is in the -- what it is cold in the northern hemisphere. >> the thing is that they are not necessarily -- because the hotels are not as luxurious, they can run slightly less. the hotel on the main online

island runshaman about $200 a night. dominica can run about $500 a night. the initial travel in terms of flight there and it varies can add up -- and ferries can add up. you can find all of this in our current edition of bloomberg news i business week. pounds,ng weighs 17.5 like throwing a bowling ball. ♪

? 56 past the hour, that means that bloomberg television is on the markets. i am mark crumpton, thank you for joining us. we're starting to see another global selloff. -- don't industrial average the dow down 55 points.

declineaq leading the down 1.4% at 4070. volatility in the emerging markets skyrocketed over the most in two years. the bears are outweighing the bulls at this point, i am joined nikolai. what is shaking investor confidence? ,> we have the perfect storm the central banks scaling back. we had some data out of china last week, we have no debts in tf -- protests in the ukraine. the emerging markets are seeing some political turmoil, and that is scaring investors. we are seeing the perfect example of how the option market

, and they wantrs to buy insurance against market selloff. nikolai, how much of this could be driven by concern about possible fed action? further cuts to stimulus? >> the micro crisis, if you will, in turkey, ukraine, thailand, and so on, we have had this move in emerging markets because of the monetary easing. this is a continuation of that whole trend. agilitywith this goal -- volatility, international investors are still upbeat about the economy. >> it remains to be seen if this selloff is a wind or hurricane.

whether the global economy will ow able to continue to gr despite these turbulent times. >> do analysts think that the volatility and the retreat and stock prices are temporary or is it possibly a signal of something worse? >> they are two camps. it jobs up once in a jumps up in a w hile, but the market will continue to go up, this is not a problem. the other camp says that this is something to wait and see, it is days into the selloff, and we will have to wait a couple of weeks. >> what is the story in china? >> china is slowing down as they

to a consumer driven economy. that is a very delicate process, and there are some thinking problems there that are spooking investors. >> thank you. we are seeing a retreat in the markets on this monday, the dow theown about 58 points, and s&p 500 down 13 point. ♪

live from pier 3 in san francisco, welcome to the late edition of "bloomberg west," where we cover the global technology and media companies that are reshaping our world. i'm emily chang. our focus is on innovation, technology, and the future of business. one of text most successful venture capitalist have taken on the growing class warfare in san francisco and beyond. comparing conditions of the top one percent of the wealthiest americans to the persecution of jews in not see germany. the comments by tom perkins is