>> from our studios in new york city, this is "charlie rose." >> was it easier on draft night?

there are so many options. >> always exciting. there are so many options. trading up and down. all the exciting players. >> we begin with paul allen. he is the cofounder of microsoft that made him millions of -- billions of dollars. he is the owner of the seattle seahawks. he is in new york where we talked to him this week about the chances where seattle -- for his seattle seahawks to win the super bowl. what brought you to buying sports franchises? first the trail blazers. >> the trail blazers, i had become a fan of the team in seattle, the seattle supersonics right after we moved microsoft , to seattle, this was in 1978. they won the championship. every year, i would get tickets closer and closer to the court.

and i just became enthralled with basketball. and then i was on the board with someone who said 18 might be for sale, so after a six-month ,rocess, looking at an x-ray other things, we were able to reach an agreement. i ended up owning the team. franchise,s that is my longest-owned. >> and the seahawks? >> that was a matter of basically civic leaders coming and saying, look, the team is going to end up in los angeles unless somebody local steps forward and wants to take ownership of the team. i knew that the facility the team played in, we needed to have a new facility.

so i made that condition on a referendum. we had a referendum, a very narrow vote. we were able to build a new facility. i exercise my option to buy the team. owning any professional sports franchise is a real obligation to the community where the team plays. you have to try to deliver an exciting team, run the franchise the right way. you will have ups and downs. sports is always -- there's a bit of a feast and famine cycle. fortunate, that this will be my fourth chance to win a championship in professional sports. that prospect is always amazing. a you also have a part of professional soccer team. >> i may minority owner of the sounders. stadium wasr in the

an integral part of getting the stadium bill. >> you don't seem to own teams as a trophy. you really seem not to need or want the publicity. >> that is right. there are people that are running the franchises day-to-day, they are the ones who should be front and center explaining what is happening with the team, the free agents, the drafts and all those things. so i really, i choose a few times a year to talk about where i see the team going and express my philosophy which is all about getting the best people and the -- in the positions to make those decisions and do their jobs. asking a lot of tough questions, which is one of my favorite things. >> what are the tough questions you have asked about the seahawks? >> when pete carroll and john snyder came in as the new management team, really they had

to redo the whole roster. there were a few players left from when they came in. we had a meeting. they showed me the roster. they said there is only a little over a dozen of these guys that really are our kind of players. there has been wholesale roster change. you use free agency and drafting to complement the players you have. it was a long process. i cautioned them it would take a few years to get to where we are. but coaches and general managers want to compete right away. they would love to be in the finals their first year. whileality is it takes a to install your philosophy. >> how involved do you get? at a certain level, they pay you

x amount of money to get a player they consider crucial. they will call you. >> sure. like when they were going to sign percy hervin or michael bennet or other key players. they will tell you about the players and show me some tape and walk through it. these are significant amounts of money. not just the cost of but the -- not just the cost, but the impact of that financial payment on your salary cap for years in the future. if you make a misstep, it will take your franchise back. those things have worked out really well. >> what is philosophy that john and pete has put together that make the seahawks in the super bowl? >> both of them are out of the box thinkers. they like speed and in some cases like cornerbacks, receivers, larger players, faster players.

in the case of russell wilson, they just loved his level of skill. even though most people had ruled him out of the first-round -- as a first-round pick. if we did a draft today, he would be taken in the first around. they have the ability to think outside of the box. you have to have a golden sense of what is inside of a player and what will get them over the top. these are such amazingly competitive sports. >> that is what they saw and russell wilson. >> we saw that in russell wilson and many players on the roster. >> what is the satisfaction for you? >> the satisfaction comes on a number of levels. one is seeing how the community response to the team and enjoys seeing the team victorious and supporting them. especially in smaller markets.

fore in a to the pretty unique way in seattle with the 12th man. and portland with the mindset we have down there. that is really rewarding, to see the fans embrace a team in that way. for me behind the scenes, you get to know the people, the players, the coaches, and ask questions. see how it all comes together. make a suggestion here and there. there is satisfaction in doing that. i am not quite as sessional as i used to be. in the early days, i try to memorize the statistics of every nba player. i am not quite that bad anymore. >> but you do have kind of a mathematical approach to this? >> yes. but i think all sports these days are becoming much more analytical. "moneyball" showed

where the gains have gone. it is much more detail-oriented, analytical. there is that whole side of it. because it is mathematical, i can ask more detailed questions. >> when you bought the seahawks, did you say i have to do this for seattle because they already spent a week down in l.a.? >> i did feel that. and you know, but i only wanted to do it if i felt the team could be successful financially. a lot of the times especially in smaller markets, the teams can struggle and lose money and it is not that much fun. the worst-case scenario is you have a team that is underperforming and you are losing money and wondering, why did you do it? this is the flip side, where the team is doing super well and in the super bowl. this is the moment that every

owner in the nfl loves to be a part of. >> what role do your mother play? >> my mother was a very enthusiastic sports fan. my father took me to many football games as a kid. >> to see the huskies. >> outside, in the rain. was smash mouth football than at the university of washington. mother really loved, especially the basketball games. we would fly down to portland for games. one of the hallmarks was she would scold the referee. excuse me, sir, but that was not a very good call. they would give her a funny look. fairness, -- that sensitized me to be observant about those things. she really cared about the players.

i feel the same way about my -- the athletes. >> in what way? >> you want to see them successful. you want to make sure all the medical treatments and providing -- all the things you can do to provide a path to success is there. if there are issues, there are people there to help them deal with issues. i think that is something that i do not know how many people should actually become sports owners unless they feel that way about their athletes. because these sports are very physical and very intense. there will be ups and downs. you want to be there to support the players anyway you can. >> do you worry about all the studies and -- of concussions and what it is doing the players, and how you can get ahead of that, what changes you can make? >> of course. we have to get a better

understanding of all of the ramifications of concussions and what the protocols are. i think the league stepped up and we are doing thorough assessments when something might be a concussion occurs and they go to the locker room and we assess and all of those things. we have to start seeing some adjustments of the rules to try to prevent concussions. but there are many things we don't understand. for example, who is more susceptible? is one player more susceptible than another? the problem is, the brain is such a complex organ, that -- and i know this from research done at the brain institute -- it will take us a number of years to come to any particular conclusion on these things. mehought it was incumbent on

, since i have people studying the brain to try to help out in that area. >> your mother had alzheimer's. >> that is correct. >> you watched the impact of that, a brain disease. >> anybody who has had that in their family. really, truly horrific, very tough for everybody involved. so if you can potentially help bring forward treatment for alzheimer's or parkinson's or , that is ae things wonderful prospect. so hopefully out of the basic research we are doing at my brain institute, there will be some treatments brought forward. >> let me go back to seattle. when you look at this team, what is it that you like? >> there is a number of things. we are a very young team. but the team that pete and john

have built, again, it is about speed and determination. and fearlessness. and pete, he uniquely gives the players the ability to express themselves, to be who they are. i think that is really a trend more and more and sports. -- in sports. today's players do much more of that. you see more activity on everything from social networks coverage youesent get on all the different sports channels. pete kind of uniquely celebrates that. and yet within a framework -- you have to have the discipline to take that energy and focus it on what you need to do every week to win a game. all of that comes together and pete makes it all fun. you have seen the clips in the

locker room where pete is going to the contributions. it is almost like a college level of and uzi has an in the locker room -- enthusiasm in the locker room. having seen previous coaches, that is unique. you couldu surprised get him? he had a good thing at usc. >> i was. he had tremendous success at usc with national championships. one of the things he dies, he has the team prepare each week as if it was a championship game. at a very high level. not too high or too low from one week to the next. , how thatetty unique level of expectations, steadiness. >> what might have been the conversation between pete and sherman?

>> i think -- you know, richard sherman, in the moment, there was such excitement. he was full of adrenaline after beating san francisco. you let loose a little bit. his point to him was, you have to think about that moment. it could be a little distraction for the team. celebrate the moment and i think richard has subsequently explained many times it was in the moment. that is not really me. do not judge him from that one moment. >> was it a distraction? >> in the end, there is so much coverage, and i think that was just one moment. now people have gotten to know richard to the extent of coverage we have had this week, i don't think it is a factor anymore. >> every time i look at a quote about him from you talk about intelligence. >> richard is a stanford

graduate and extremely bright. if you look at, i think, in terms of study, film study, all those things, if you think of all the rules that are tilted against you as a defensive player, you have to study film and really think about the theory, the different rules in real time and all those things, to be able to anticipate. people will tell you, it is not like richard is the fastest cornerback or anything else. it is his intelligence that enables him to make those moves. >> it is also interesting about him, when he was formerly a wide receiver, then became a cornerback. then he was not drafted in the first round. there is about him a kind of intensity to believe in himself

and everything is an expression of that. >> right. i think some players, especially round,ken in a later they have a chip on their shoulder. they want to go over and above to prove that they belong. and sometimes, they accomplish wonderful things. i think in russell wilson's case, a lot of people do not see -- they thought he was a great college quarterback but they did not think he will be at the same level in the pros but he overcame that with studying and preparation and his talent. >> do you worry about the fact that the seahawks have done better at home than on the road ? >> i'm trying to think, i think our road record was >> or was it 6-2. at home? >> i think 7-1.

we only lost three games. but the 12th man in seattle is a uniquely powerful force on the football field, which any opposing player will tell you. but of course, the super bowl is played on neutral ground typically. so that won't be a factor. except for all the fans of the game. >> what do you worry about, about the super bowl? >> in the super bowl? the broncos are a great team. they have a hall of fame quarterback that has had an amazing year. he, on the field, he operates as a coach. he is seeing what the defense is doing and calling all be plays. his a uniquely talented individual.

the question is, all of these offensive skills versus our top-rated defense. that will be a very, very interesting thing to watch. i think our offense has a chance to prove they can do more than people think they can do. that'll be very interesting to see. >> what questions are you going to ask of your coaches? youhe detailed strategy, if think about it, the preparation of russell wilson. he really admires drew brees. this last summer, he watched every throw he made as a professional quarterback. >> every throw? >> every throw, i believe. are am sure our coaches dissecting every past that he

-- peyton manning made this year. every defense that worked against him. the ones that didn't. how can we bring our best players to bear against the -- stopping the passing attack. they are a well-rounded team. on the offensive side, what are we going to do uniquely? you have to -- you can't just be conventional. you have to throw surprises. >> you want to know what the surprises might be? >> i do. >> at least the owner wants to know that. >> i have to admit that i do. i usually talk to coach carol before every game. he has a couple ready to go. >> what was the best one during the season? >> the best one? i'm not sure i can remember the best one. not that long ago they said they would run a sweep with percy harvin. he has not been able to play in

many games this year. they ran it and he picked up nine yards. there are all of those little details. football is such a detail-oriented game as opposed to other sports. all those little details can add up to making the difference. in every game there are a few exclusive -- explosive plays that can change the whole outcome. in basketball, any particular basket may or may not be critical. >> will bill gates be watching the super bowl? >> he cannot make it. he is spending time with warren buffett. but he is going to be watching and rooting us on. >> microsoft is still looking for a ceo. why can't they find a ceo? bill but i am not close to the board process. but if you look at it, the job , i used tomicrosoft

tell steve ballmer, is one of the toughest jobs in the world. you are competing with so many different companies, so many different products. decide, do they continue to compete in so many areas, or do they jettison some larger investments and focus on a lesser number? >> what would you recommend? >> to do that i would have to really get in there myself and not just give advice from the outside. i think there will be some amount of simplification. but the argument is basically, if you are thinking about the future of computing platforms, smartphones, laptops, or whatever, something like search, is -- which google dominates right now -- is something like that integral to what you want to do in the future or can you focus on other areas? and not pursue search?

those are really hard decision. >> bill said he would not leave the foundation and go back and run microsoft. is it a good idea or not a good idea for bill to return and run microsoft? these rolesll of are so challenging. i think bill is doing so much with his foundations, the to throw himself back into microsoft, which is one of those jobs that is almost a 24-hour a day job, i think that is unlikely. >> but it is his baby and your baby. it is hard to not want to see -- >> which is why both of us, more so him, we both try to give the company advice. i try to give steve ballmer advice on fine-tuning strategy. but it is really hard to make those judgments and final

assessments unless you are the run -- one running the ship. >> it is also argued with respect to microsoft that there may be a relationship, there may be a lesson in terms of the way you run your sports franchise. it is better if you just simply give to the person you choose to run all of the latitude to run it and as long as bill is there, on the board, as steve is on the board, they're looking over the ceo's shoulder. >> that's a fine line you would have to walk if you are going to be more involved than atypical a typical board member. i have no idea how that will play out. somebody of bill's stature, you will want to listen to their advice. they have decades of perspective on where the company is going and what of the competition is doing. if you are the new ceo, you want to take that advice and fold it into your thinking. in the end, you have to make

some of these key decisions and have some latitude. >> you talked about this in your book. what is the essential difference between you and bill? >> bill is -- bill focuses -- he has a laserlike ability to focus on a single problem. and kind of more an affinity for business-related things, especially in the early days, than i did. i would spend my time about where is technology going and what is the future going to be like? i used to say, follow the chips. wherever the chips go, we need to have products that take advantage. bill is more focused on the competitive side of things. bill, and steve ballmer, they are both super-competitive people. >> more competitive than you are? >> well, i am thinking about the

future and i want to create an outcome. but some people have competition in their blood. they thrive on being involved in a competitive business atmosphere, i guess i would say. >> you don't have the -- that? >> believe me, i am competitive as anybody when it comes to sports. being a sports franchise owner. but i am trying to communicate that some people, when it comes to the one-on-one competition, they are very much more focused. certain people, if you interviewed michael jordan, bill gates, you must know others who have that level of competition. i am more, i am competitive in a competitive situation, but i'm thinking more about futures. >> any regrets for the life you live? >> everybody looks back on their life and they say they could

have done things differently. i could have hired this general manager, this plan instead of that one. i could have been in more bands. we all have things. but you live your life as it unreels. all you can do is learn from those things and have a better life. >> where'd you put family, marriage, children? >> i would like to have children and a family, and it has not happened yet. but i am an eternal optimist. >> at this point, nothing would please you more than to see on your fourth try to win the ultimate championship of professional sports. >> that will be truly amazing , and i would be so happy for everybody in the northwest that has followed the team.

everybody in the organization. the players. it would be a peak situation. you just don't have that many peak experiences at the summit of sports. chances for it. you talk to other owners, there are not that many chances to get to the super bowl. i was at the giants facility yesterday watching the team practice and they have the super bowl banners. two experienced that myself is something i have dreamed about. >> thank you. great to see you. ♪ >> the theater is never what one

calls naturalistic. it appeals much more directly to the imagination through suggestion. everything is suggestion. >> peter brook is here. many consider him one of the most visionary theater directors of the past half-century. it was once written, his theatrical mission is to wage war on the habitual. to take taxeds -- texts to a place where they can be read

encountered with mystery and joy. for years he has kept rehearsals private. a new documentary takes us into his process. here is the trailer. ♪ >> let's start with something simple. imagine on this carpet and imaginary tight rope from here to here. ♪ , theature of the rope reality of the rope is the basis. ok. ♪

the possible and impossible at the same time. there is this terrible moment when people come together and all of them say, what the hell is it about? making theater that is real, that is alive. balance is between going forward. at the same time, keeping all of the elements under control. more than anything else, under strict, demanding, razor edge of the tight rope. >> i am very pleased to have peter brook back at this table. welcome. >> thank you. >> why are you doing this? what is it you are teaching us?

>> two simple things. what i'm doing is a good question. teaching i can't accept for one moment. i spent all of my school days fighting against teachers. and the whole of the work has -- for three quarters of a century is to share, to let things arise, evolve and adapt always to the moment we are living in. for everyone, never with an audience know with actors, to try to be a fascist and force a doctor and -- doctrine, an idea on anybody. something that is a shared interest awakened, and then everyone can go home to draw their own conclusions. at no point is it being taken out of life to see a film or a play unless there is something

you take away for yourself. something you are sure about. that for a moment is reopened. that is a valuable thing. the rest is not worth it. >> why are you doing it now? >> the film? me them, it seems to exercises we have done every year and toured with group of directors in a different countries like israel and south africa, such different groups of people, one exercise suddenly arose which i had come back to. because it seemed essential. as it wasn't a teaching exercise and wasn't anything that could do any harm if people take it, use of their own way. i was delighted to have the opportunity to try to make it with a group of people. filmed by simon.

feeling, the, the sympathy, and the understanding of his look would ring it to mean something that could perhaps be useful. there is only one criteria. i'm sure you share the same thing. in life, at any level, if one feels that anything one happens to be doing or has done is useful, if someone was back and says, that was useful for me, that helped me, then you think it is worth it. >> exactly. i totally share that. tell me about, we saw the rope on the carpet. tell me about that. what is happening? >> you are right in the heart of theater. there was no rope, just a carpet. and then there is the compelling strength of an actor's imagination which is not just not there. in a good actor, it strengthens

every part of -- springs from every part of his body. that is my body exercises. part of the necessary development when acting. at that moment, the answer is so -- actor is so convinced that there is a tight rope that we are ready to go along with that. that is why this exercise is so demanding. he has to be faithful to that. if he is carried away and his foot -- and this is something coming up all the time when we do the exercise -- if one moment his foot which he is concentrating on putting his feet truly on the carpet and if it goes there, if he is honest. i always stop the actor and say, look at your foot. he has to fall, pick up again, and get going. all these inaccuracies, these little cheatings, have to wither away until you can for a long

time develop very difficult things, first for an actor alone, doing difficult acrobatics, knowing that because it is theater, he can do dangerous things and there is no danger whatsoever. he can take extraordinary risks you would not there do -- dare do on a tight rope. at the same time, he is honest enough if he makes a mistake to fall, this can develop through the next point. one can do it with two actors, and then three at the same time. and then the whole theater processes there. ,ou have to be true to yourself true to where your feet are. true to where your eyes are. listening andut interacting with the others. [laughter] >> take a look at this clip. ♪

>> try to always keep the absolute logic. come up the middle and kneel down. imagine you are genuinely kneeling on a rope. it can't be completely static. body.ing from your it is in the legs, in the balance. you are on a rope. what does that do? without even being in danger, there is a natural movement. yeah. something that is like the feeling of the fee. -- feet.

if you were to turn or jump, the reality of the rope is the basis. ok. continue. ♪ >> what did you think of that? >> that as a starting point. >> you have said the following. "the particular gift of an actor is a certain link between the pure imagination and the body itself." what do you mean? >> pure imagination. it is like when we have dreams. it is something going on in the head. little movements that go on. it can go very far. flash, less than a millionth of a second, through all the invisible wirings to the whole the body on it is a tremendous task. that is what makes actors want to do this. momentemselves at that

feel more alive. that was our goal. one of the many visionaries. when he was very young, he wrote it is only when i'm acting that i feel alive. a tragic thing to say, because one hopes that one can feel alive in other things. pinpointort of little vision of what is this expansion that being an actor can give to short moments. actor usually doesn't go beyond that to see how he can develop himself, so he can actually carry something of that into life. it is very rare. are reallynts that blissful moments, of great

freedom. better than he ever does when he goes home. to make the link is something that is very rare. >> you say it is essential that an actor has a sense of time, and internal hourglass reminding that actor that every grain in the hourglass counts. >> you are quoting from my new book on shakespeare. there is a whole chapter called "the hourglass." this is the only real difference between everyday life and theater. mirror is strictly a held up to life. the difference is, in a great play like "king lear," an entire fast life can be shared in a couple what does it mean? hours. theater, everyone who goes to the theater knows, you

can't let the audience go. if you once allow an audience to sit back and look at their program or take out their cell phone, you know you have lost. every second you have to have within you this invisible hourglass. you are feeling this tick, tock. every tock wakes you up. the fact that this must be maintained and renewed. editing, it is common to theater and cinema and television, what you are doing. one of the things i have said about you charlie, one of the great pleasures of talking to you is my experience of being interviewed, 9/10 of the time he see through in the interviewer's head he is not looking -- listening.

he is going on too long. what about my next question? but looking at you, you can see a man in the moment. >> "king lear," i just saw frank langella. at the brooklyn academy of music. what is it about "king lear?" other than what you just said, that in two hours, three hours, that speaks to you? >> to me, 2 total advanced -- vast masterpieces that dominate all western writing. one is "the brothers karamazov," the other is "king lear." within them you have so many strands of life. you can take anything out of this. a good playwright can make a whole play.

the theme of power, absolute power. what that does to someone when they come to the moment and feel this is the moment to renounce their power. family life, what it is. goneril and regan are so rarely understood. it, i -- when we played such it may give as an actress played goneril from her own point of view. she is not a villainous, evil woman. she found the daughter who dad comes to stay and moves it to the house with 100 drunken followers and the service come to her to complain saying we cannot go on like this. you see the entire vast domestic drama. you can understand everyone's point of view. this goes on and on through the , necessity,dness

the sorts of illusions. the king learning that you have to go and be close to common people to realize the hypocrisy, the flattery. >> keep on, i am interested. device toe needed a show the secret voice which makes lear a person. if you showed king lear as an old man, you destroy the whole play. if you see that within this tremendously powerful tyrants, sensitive,fine, perhaps you could say almost small boy that has been completely crushed in him. but this voice is not completely submerged. shakespeare shows this, not by like in aoice-off

movie, him doing monologues. . of lear the inner voice telling him the truth which he is forced to recognize. although he is angry with the fool. he encourages him to tell him the truth again and again. >> is he mad at the beginning? >> not for a moment. he is a man. that is why any attempt to play lear doddering, you miss the whole play. there is not a strongman to fall. he is a president, at the top of his form, who do everybody's amazing calls -- amazement calls everyone together and says, time is up, i'm retiring. then you see he is the shrewdest of politicians because he gives in his first speech two valid

reasons that only a really experienced, resourceful, statesman cunning could do. it is for future strife to be avoided now. future strife. he had once sees that as he withdraws, the republicans and the democrats fighting, who is going to take his place. he knows his daughters inside out. their strengths, their weaknesses, their husbands. ifdivides it into two -- he divides it in two, there can only be a clash. thank god, there is the third, cordelia. she will have as big a voice as something could all the time be a tight rope and rebalance.

the tragedy only becomes possible when the situation with cordelia arises and she refuses to play the game and make a flattering speech. wicked daughters are not in doing the speeches. that thist -- accept is expected. she is a revolutionary and she will not play the game. all of that could be harmless. if not for the fact he has such strength in him and passion and pride that he explodes. that is his tragic mistake. from then on, the play has to rush like an express train to its end. >> what is the best lear you ever saw? >> i am forced to say paul scofield. [laughter] >> you are not the only one to say that. he took liberties with the text, did he? >> never.

the liberties were with all the academic rules about how every iambic line is stressed, this or that way. he knew all of that. but he worked from the immediate sense coming up in the very moment of performance, of meaning. each night that could change. he did but the stress more on one word, a little less on another. the rhythms were always on the move. his first speeching was totally in the verse, but completely free. said that peter hall for him, the best speaking is like free jazz. , but the melody is free. the trumpet can float over it. >> you also, it starts in a

multi city tour in ann arbor, michigan. you will be there? >> i can't, unfortunately. but my close collaborator, who worked closely on every aspect of it, will be there. >> tell me briefly about the suit. >> when we last talked, we talked about the suit. -- somehowy strange when we did the first french much inwe set it's very south africa realistically, in the background with south african music of the time. gradually, redoing it, the english version, we found that of course, like the story of king lear, there has to be a concrete place where the story is taking place. for you to be interested and believe in a. but at once you see it is universal.

that is why within the play itself there is this line, this could only have taken place in countries, not just in south africa, countries under the iron fist of oppression. pressure on a young man trying to make his way in the world with a young wife, feeling that he has to hold onto something. , social pressure on him in those conditions could make his mind go to really terrifying extremes that i hope neither you or i will ever experience. punishment,ve this for his wife who was caught for a moment with a small infidelity because she felt life at home closedclosed --to too

and she wanted to have a little freedom. they could have made up and it is another story. but in the conditions lived by the author, into whose mind came the story, when you are under such a terrible pressure cooker, strange things. here the invention of this punishment of her having to live day and night in bed at every table with the suit to remind her, to punish her, that they have to go take a walk on a sunday with the suit being terrifyingher, is a and yet completely understandable if you put it today. in one of the many countries, like syria, you can imagine the cruelty and misery of being in serious today. a husband and wife could not be the same. >> it starts february 17 in ann

arbor, michigan. "the tight rope" opens in limited release on friday, january 31. thank you, peter. >> thank you, charlie. >> thank you for joining us. see you next time. ♪ ♪

♪ >> welcome to the late addition of "bloomberg west," where we cover the technology and media companies shaping our world. our focus is innovation and the future of business. let's get straight to the lead. a big week in technology. google, facebook, amazon, yahoo!, all reporting earnings, some very disappointing. google announcing it is selling its motorola handset is missed -- business to lenovo. microsoft getting close to naming satya nadella the ceo. it seems no one can stop talking