>> welcome to bloomberg west. every weekend we will bring you the best of west, the top interviews with the power players in global technology and media companies that are reshaping our world. it was one of the most talked about stories of the week. venture capital legend tom perkins apologizing for comparing the quote war on the rich in america to the persecution of jews in nazi germany. but the buyers founder is defending his message saying wealthy americans are being demonized by the 99%. he wrote the comments to the

"wall street journal" but joined me for an exclusive interview. i talked to the head of the anti-deaf mags league, abeprosmham this morning. following up on a letter i sent over the weekend apologizing for the use of the word crystal knox. it was a terrible word to have chosen. i, like many, have tried to nderstand the 20th century and the incomprehensible evil of the holocaust. it can't be explained even to try to explain it is questionable. it's wrong. it's evil. now, i used the word because during the occupy of san francisco by the occupy wall reet crowd, they broke the

windows in the wells fargo bank, they marched up to our automobile strip on van ness avenue and broke all the windows in all the luxury car dealerships. and i saw that's, irmed that the police just stood by frozen. and i thought, well, this is how crystal knox began. so that word was in my mind. i did, i don't necessarily need to read from this letter but if you're interested i can. >> sure. go ahead. >> well, i deeply apologize -- the letter i wrote to the ant defamation league. i deeply apologize to you and any who have mistaken my reference to crystal knox as a signed of overt or latent ant semityism. this is not the case. my late partner eugene clite anywhere fled hitler from

austria and fought in the u.s. army. we became the deepest of friends during our long association and he taught me, quote, never imagine that the unimaginable cannot become real. he was never comfortable with the extreme political currents in america and never took our freedom from demonization for granted. i believe that he would have understood my "wall street journal" letter and would have agreed with the warning. and then i apologized for using crystal knock. i just said before. and i had a pleasant discussion with abe foxman just before i came here and i hope that at least that part is put to rest. >> so more than 90 jews were killed in kristallnacht. what were you going for? analogy? >> the jews were only 1% of the

german population. most germans had never met a jew. and yet hitler was able to demonize the jews and that was one of the earlier manifestations. but there had been others before. and then of course we know about the evil of the holocaust. i guess my point was that when you start to use hatred against a minority, it can get out of control. i think that was my thought. and now that as the messenger i have been thoroughly killed by everybody, at least read the message. you know? >> you mentioned the word hatred. >> yes. >> do you feel threatened? >> i don't feel personally threatened. but i think that a very important part of america, namely the creative 1%, are threatened.

am friends with al gore, who tells me that inequality is the number one problem in america. i am friends with jerry brown, i voted for him, i will vote for him even though he raised my taxes 30%. he tells me the number one problem in america is inequality. and that's probably and possibly true. i think president obama is going to make that point tomorrow night. t the 1% are not causing the inequality. they are the job creators. i mean, silicon valley -- i think kliner perkins itself have created pretty close to 1 million jobs and we're still doing it. it's absurd to demonize the rich for being rich and for doing what the rich do, which

is get richer by creating opportunities for others. >> how do you feel threatened? >> well, i said i didn't feel personally threatened. i feel, however, that as a class i think we are beginning to engage in class warfare. i think the rich as a class are threatened through higher taxes, higher regulation, and so forth. and so that is my message. >> if this is the kind of persecution that is happening to the 1%, what's happening to the 99%? mean, i k the 99% -- i did not come originally from the 1%. grew up as one of the 99%ers. and so i'm your classical self-made man, if you will. i think the 99% is struggling and really struggling to get along in america.

i mean, we have ever increasing regulation, higher costs, i think caused by more government than we need. small businesses, difficult to form and prosper in a small business these days, difficult to hire. and that in my view is what is hurting and causing -- hurting the 99% and causing the inequality. o i think that the solution is less interference, lower taxes, let the rich do what the rich do, which is get richer, but along the way they bring everybody else with them when the system is working. >> now, you are a multimillionaire. >> no. i'm not a billionaire. i'm a multimillionaire. >> i've created some billionaires but i unfortunately am not one.

>> you have owned fantsy yachts, fancy cars and underwater submersible. >> airplane. underwater -- >> i saw it. it's basically an airplane that flies underwater. >> right. >> do you worry at all that you are divorced from reality? are you divorced from reality? >> i don't know if anybody can answer that. truth thri, i don't think so. i give and have given and will give millions and millions of dollars to along with charities i have in mind some more chairs at universities to give. i still want to leave my children something that they can have. even though upon my death the government will take about 45%. so yeah i think i'm connected to reality. i've got lots and lots of

friends that are younger and in is whole web-based twitter-based world. and i think i know what they're thinking and talking about. yeah. >> what about silicon valley? is silicon valley to a certain extent divorced from reality? you have kids. you mentioned you created billionaires. you have kids making six-figure salaries, getting preperks at technology companies, taking shuttles with wifi access down to the peninsula, which regular residents don't have access to. is there something to be said for this idea that silicon valley really is living in its own little bubble? >> yeah, i think there's something in that. on the other hand, it's a bubble that has created -- that has changed the world, has created incredible wealth -- around america and around the

world. and maybe touf put up with a little tech no geek arrogance in order to get the results of those sort of folks' thinking. >> how do you see this divide playing out? the l, now that as messenger i've been shot, i think at least read the message. >> but you just said at the beginning of this that you regret the way that the message was -- >> i regret the use of that word. it was a terrible misjudgment. i don't regret the message at all. in fact, i -- >> what is the message? >> the message is any time the majority starts to demonize a minority, no matter what it is, it's wrong. and dangerous. and no good ever comes from it. >> what's the solution?

>> first, to understand the problem. be aware of it. that's why i wrote the letter. and i don't apologize for writing the letter. i should not have used that awful word. but the letter said what i believe. and i believe we have to be careful that we don't demonize anybody and that we certainly don't demonize the most creative part of our society. >> up next, i'll ask tom perkins about the backlash he received from the firm he founded. coming up.

>> this is the best of bloomberg west. kliner perkins has distnd itself from his founder saying he hasn't been involved in the firm in some time and they are shocked by his views and do not

agree. i asked tom perkins if he understands why. >> yeah. i first of all my letter was not about kliner perkins. i didn't mention kliner perkins at all. they didn't need to say anything. but they chose i guess to sort of throw me under the buss bus. and i didn't like that. they said they were shocked. and i sort of feel like the guy saying, look, don't go swimming there's sharks in that water. and if you get shocked by that you don't understand the warning. i was presenting a warning. and i don't think they got that. and then secondly, they made quite a point of my not having been involved for some years. and that's true. and i think, as i've distnd myself from the firm, there's been a corresponding decline in

the firm. but i won't go further than that. in a way, i miss them. i hope they miss me. and we will bury the hatchet over this one. >> your na is on the door. >> yes. >> so when you say something, it does reflect on them to a certain extent. or do you worry about it reflecting on them? >> well, i didn't have them in mind when i wrote this piece and it wasn't about them. it had nothing to do with them. t they're right that their philosophies and strategies have dwerged significantly from my own. and that my name on the door probably doesn't mean very much, if anything, any more. >> do you think your name should still be on the door? some people say it shouldn't after this op ed. >> i think that's a real issue for them to decide. i don't care whether it comes or goes.

>> when you said that there's been a decline in their performance do you think if you still had been involved it would be different? >> that was implied by what i said but i'm not going to enlarge upon that. >> let's talk about the solutions here. you mentioned your friends, eugene kliner. >> right. >> he fled austria, fled hitler. do you think he would have agreed with you? >> oh, yes. i think he would have. because i was not talking about the nazis, i was talking about the persecution of a minority by the majority. and kliner always distrusted those sorts of trends in american politics. not in connection with semitism or ant semitism, but just in general. so i think he thoroughly would have understood my message and approved of it. >> you have conservatives out there like mark calling you the

leading a-hole in the state. >> yes, he wasn't very nice and considering he doesn't know me and i don't know him. i don't think he is entitled to his opinion. if he knew me, perhaps. paul crugman called me crazy. in today's "new york times." >> paul crugman also pointed out that rising income inequality can have very negative commeck financial consequences in the sense that if there is -- if it leaves us more economically vulnerable and -- then the people who are rich can't pay for stuff then everyone suffers. well, just what you said is such a contradiction of intermixed ideas. he won the noble prize in economics. i can't argue economics with him. but to demonize the job creators is crazy.

and to demonize the rich who spend and buy things and timulate the economy is crazy. with d on the news hour -- the name escapes me. with the "new york times" they got into a discussion about the i had i don't seey of roll ex watches and why does any man need a role ex watch. it's just a symbol of terrible values and et cetera. well, i think that's a little silly. this isn't a role ex. i could buy a six-pack of roll exes for this. but so what? >> danielle steel inspired tom perkins to speak out. he'll tell us why in part three of my interview. next.

>> welcome back to the best of bloomberg west. in tom perkins' original let tore the "wall street journal" he mentioned danielle steel saying she's been unfairly treated by the san francisco chronical. he didn't mention she also happens to be his ex wife. i asked him if this letter is personal. >> yes. i think the inspiration for writing the letter came from the most recent attacks by the san francisco chronical on danielle steel. it all started with complaints about the height of the hedge around her house and then got into that she writes pot boilers and is a snob and so forth. and danielle and i are no longer married but we're very close. i felt sorry for her. i felt she was being victimized.

she is the number one author in the world over 1 billion books in print. finally outdid agatha christie and she was awarded the french legion of honor for both literature and human taryn activities. none of that was reported in the chronical. so i thought since i'm a literal knight of the kingdom of norway i would get on my horse and charge forth in my defense. so we can see all the blood i've spilled in that process. >> you mentioned your watch, tom, and that it could buy a six-pack of roll exes. it was a gift from -- >> what's the brand of it? >> kithes called a richard mille. and it was a gift from the preena company because i built big boats for them. >> you mentioned that you were from the 99%. >> i sure did. >> this is something that you never in a million years expected that you would one day be able to wear. >> absolutely. >> tell me mort about where you came from. >> well, i am a nerd.

a geek. i was -- went to white plains high school. which in those days wasn't a particularly good high school. and it was very another letically oriented and i was not an athlete. and then i got a scholarship to mmp it with i became captain of the swimming team so i suddenly went from being a geek in a school of jocks to a jock in a school of nerds. so how quickly your life can change. >> so here we are decades later. you've made millions, you've created billionaires, you've helped create billion dollar companies. what is the responsibility of those companies to the city of san francisco? to the people who live in the city of san francisco? >> i think we're talking about the leadership of the companies. i don't like the idea of companies giving money to political campaigns. even though it's legal i don't like that. >> what about the policies that

they create? i'm not talking about ceo's giving millions of dollars away. i'm talking about the companies themselves. these are companies that offer free perks for example for their employees. >> well, it's a competitive industry and i don't know what they have to offer to get and keep the employees. but obviously free lunches keep people working during the lunch hour and so forth. o it's not all just love and honey buns. >> but someone like mark says look i don't want to offer too many free things because i want my employees to spend their money on market street. >> i think that's a good sentiment. i don't disagree with that. but i think the leadership of these companies should be political and engaged in politics. now, john my partner has been very political and deeply engaged with the obama administration. he's been on various task forces and committees and i think that's great.

i think politics is very, very very important. we can't ignore it. and we can't ignore the direction it's going. i think the 99% across america should pay attention to politics, follow where it's going, do read the newspapers. don't try to get everything over twitter and facebook. it's not there. nd worry about the future. because right now i think america faces a very, very troubled future. i feel that we -- i sometimes feel at least that we've gone past the point of no return. i hope i'm wrong. >> do you feel their frustration though? >> absolutely. of course i do. i have members of my own family that are living in trailer parks. not my immediate family but

relatives. sure i do. of course i do. >> you were called the king of silicon valley i believe at one point. how would you describe yourself? oh, i certainly have enough arrogance to be royal. old man. i look back upon my career with great happiness. i think i've accomplished a lot. if i had to do it again i don't know what i would change. and i'm at peace with myself. and the fact that everybody now hates me is part of the game and i'm sorry about that but that isn't what i meant to do. >> my interview with tom perkins, founder of kliner perkins cawfield. you can catch the full interview with your phone, tablet or bloomberg.com. up next, facebook is turning 10. of l have behind the scenes

the exclusive interview with founder and ceo mark zuckerberg.

>> welcome back. it is an exclusive story about the future of facebook. bloomberg business week sat down with mark zuckerberg as facebook prepares to celebrate its tenth birthday. this says mark is turning 30 in may. i sat down with brad stone who conducted the interview to talk about his plans for facebook's future and his own self-reflections. >> gone through a lot of self-reflection, he said. not just the two anniversaries that you mentioned but also that it's been ten years since his first date with his wife. he said he spent a lot of last fall typing up thoughts. on his phone of course. a couple things jumped out to

me being surprising. one, they're talking a lot about this today. a new kind of mobile strategy. they put obviously over the first decade a lot of emphasis on the social network. going forward they've introduced this initiative called facebook creative lab. they're going to be doing more aps. a news reader called paper. but he wants to be more flexible about the way people use facebook's products. >> so is it like a twist on flipboard? >> of course i mentioned that as well and they don't want to consider it a clone. it has some unique features. they're doing interesting things with it. but very much like flipboard. visually interesting. we can consider it to be a news reader like flip board. also another way to consume the facebook news feed but without the clutter on your phone. >> they're going to be doing more stand-alone aps dofment you have to use your facebook

log-in? >> that was the second almost larger point that jumped out at me in talking to mark. for the first decade there was so much emphasis on real identity. and they kind of watched as rival services like twitter and snap chat got a lot of momentum allowing users to use sued nims not their real identities. so they acquired very successful insta gram. so mark was very passionate and actually once told an author, david kirk patrick that being anonymous on line was sort of a form of dupe policety seemed a lot more flexible. so something also he's considering as facebook turns ten. >> and other services like snap chat, you don't have to log in with your real identity. >> right. so going forward, if facebook is doing more of these aps, some of them won't even be branded facebook. some you could log on to anonymously. it basically a different strategy for a new platform showing a lot more flex combribblet around some of the

orthodox use that they had in the past. >> one thing jumped out. he said it's important for me because i'm a really critical person i kind of see how i want things to be better and i'm generally not happy with how things are or the level of service or the quality of teams that we build. everyone is their own worst critic but you don't normally hear a ceo saying. >> you could kind of normally hear a silicon valley hear that. it's very much in the vain of a jeff bezos or steve job. always pushing the boundaries and wanting to get better and being pretty relentless at pushing his own crew. and i think we -- it's one of the reasons why facebook just announced great earnings because in this mobile shift that the company is faced over the last few years mark really drove his company. and if you walked into the demo room and you didn't show mobile first, he ended the meeting. so he is sort is the sort of owning up there in the interview to being a tough

boss. >> let's talk about earnings. facebook stock is going crazy after the numbers yesterday. i want to bring you in. you of course cover facebook and they just announced yesterday that mobile add revenue has surpassed desk top add revenue. 53%. for the very first time it's the majority. do you feel like facebook has figured mobile out or there's still some work to do? >> i think they figured it out. they missed it early on so the company was missing around the time of the ipo. but they pivoted. and one of the most interesting we've seen in the space in the last five years. they took about five or six quarters and now made this their primary spro duct entry point and it's now the majority of the revenue and will keep getting bigger. and they needed to do this because the single biggest trend in consumer internet today is mobile adoption. so if you didn't have a mobile tool if you weren't there up front like twitter, they caught up now ahead. >> what rate do they get now?

>> b. >> what do you think of the stand alone ap? >> it will depend on how good the products are. we'll have to see when paper comes out. this is a company that's got very clear use case. the question is they have multiple use cases? are we going to use facebook in the future as the primary communications tool? probably not but maybe. the main way to get news? probably not that's twitter. but if they excute well then they'll get the a provision. >> the facebook of the future will be more like your cable provider, like wireless company, everybody has it but not necessarily fun? what do you think of that idea? >> i think that's probably a sentiment that maybe captures the feelings of facebook's younger users. but you just look at the engagement numbers for facebook. on mobile in particular they're so high. the highest in the industry. next up is insta gram. so there's really something about the service that is

engrossing to many use eshes. i think that's why they were able to make the pivot so quickly because people are addicted to that ap. >> brad stone with mark. coming up, yahoo chairman on what skills the next generation of tech ceo's must have.

>> this is the best of bloomberg west. time now for our office hour segment with yahoo chairman maynard web. he sits on many boards including live ops sales force and yahoo. we spoke about the next generation of tech ceo's and i asked him what he thinks the next jen ceo looks like. >> there's a lot of attributes that are the same as the former generation of ceo's, things like integrity and i would say that anything was great at that

and john now is great at that. having great results. mark look what he has been able to accomplish at sales force. inspiration is really important having a really big vision of where things are going to go. think of where steve jobs had at apple or jeff bezos is doing with amazon. and at the end of the day every ceo both historically and going forward just plain has to work hard. and jeff, with his 100-hour work weeks is probably most famous for that. >> what's different about the next generation from the ceo when you were running e bay sflr i think that in this world that's gone social, mobile, cloud, and that the consumer experience has changed so much, that you really have to be much more visionary about where things are going and touf be way more intuned with how fast everything is moving and growing and evolving.

i think richard branson in the way he runs his enterprises in a social way and mark and what he did in the cloud are examples of folks who get it and move very quickly. >> how do you balance having a great vision with having a great business? what about the numbers? >> you know what? having a great vision without great numbers is not that scaleable because at the end of the day you have to make money or even if you don't make money you have to grow share and grow revenue. so you can have a great vision and no execution and that's not that -- it's not that appealing. >> we talked about the fact that it's easier than ever to start your own business. it's easier than ever to be your own ceo. i think some people might be a little worried that the next generation looks like evan spiegel of snapshot who has some people say made some mistakes along the way.

>> you know, i don't know a ceo who hasn't made some mistakes along the way. the real issue is how fast do you learn from them and how fast do you correct and go forward. i think a lot of our next generation ceo rs going to be really entrepreneurial and inspiring the days of like just the good manager professional manager probably are fading fast. i think the leaders have to be visionary, they have to be inspiring. and by the way, the workforce is changing dramatically and people want to work for somebody with a great vision. and today's workforce is far different than yesterday's workforce. >> now, there's been a big debate about income inequality over the last few days after tom perkance wrote a letter to the "wall street journal" comparing the war on the 1% to the persecution of jews in nazi germany. he came on the show earlier this week and apologized for using that analogy but did not

apologize for the message and continues to see what he calls a dangerous divide between the 99% and the 1%. you've been in the bay area a long time i'm sure you know about the protests against google buses in san francisco. what is the responsibility of ceo's and the technology community to the local community? do they have a responsibility? >> i think it's big. and i think first of all anybody that's a ceo has to realize that they're incredibly blessed and that there are a lot of people that helped them on their journey. and that when you get to the top of a company you get really hard to get voted on the team every day and you get back. i think mark is probably in this city is a great example with his 1-1-1 model of somebody who lives eats and breathes that. >> what is that? >> when he created his sales force from the beginning he made sure that there was a foundation where he gave up 1% of his stock, he dedicated --

to charity, dedicated 1% of employees' time, and also 1% of the software to help nonprofits. and it's been fascinating as he does dream force every year, a lot of these cio's and big exec come in and they all assemble bikes for needy children. and i've done that a couple times for them. it just -- that's what we should be doing is helping people around. >> it's interesting sales force is a very interesting model because he said we're not going to have free lunch here. i want you to spend your money on market street. you have other companies that have a lot of free perks, free lunch, free trips down to the peninsula. i know that it's a war for talent and sometimes those perks attract new talent. but how do ceo's balance that? >> i think perks are nice but not sufficient. i think inthe best thing you can do for your people is be the place that they grow the

most. they learn the most. they're challenged the most. and no matter how much free food they get, if they're not challenged, if they're not learning they're not going to stay with you. >> now, you have many, many portfolio companies. when you see a ceo that has a problem, how do you address it, a management problem? >> i try to help. my job is not to judge. one of the model -- one of the pieces of our model is we're here to help you. i don't seek board seats in the startups. i just want to provide advice and help. so when somebody is running into trouble and they reach out, we just try to give them insight and advice and help them on their way. i think a lot of the ceo's actually have more runway and what you need to do is surround them with help so that they can get to the next stage. >> bill campbell was famously steve job's sort of executive coach. and then after reading nick's book about twitter his approach

with evan williams, for example, was sort of like a lot of tough love. what's your approach? >> i would say that my approach has evolved over the years and that right now i spend a lot more of my time asking questions, helping people think about what can be painting a picture of success having them get self-aware of what's there. but it's not tough love as much as it is inspiration and coaching and painting a picture of what's possible. >> do you think tough love is the wrong way? >> i think it depends. i had a lot of tough love growing up or i wouldn't be where i am. selling up, google its mobile handset business to. what does it say? we'll discuss next.

>> google is selling its motor rolla handset business less than two years after buying it. for just under $3 billion. remember, google bought it in 2012 for 12.4 billion, google's ceo spoke about the deal. > i think the extiss and track record to scale it into a major player. they have a lot of experience in hover. >> now, we know larry page has been dealing with problems with his voice and it is noticeably rasspi there. for more on what this acquisition means for both google and len oveo i spoke with our eat tor at large asked him to do math for us and find out how much google paid for the patent. >> i'm going to go on glenn beck with a chalkboard here. they paid $12.4 billion to acquire it. so it goes out.

but back nearly $3 billion in cash. they sold the business for 2.4 billion now selling everything else but the patents for $2.9 billion. so all in they paid $4.2 billion for a pile of patents that they're trying to use offensively suing people like apple, suing people like microsoft, claiming patent violation but thus far none of the suits have led to any injunctions and it's an open question of what the true value of these patents is. >> so where does this leave google in terms of the handset makers out there? they were walking a fine line buying it in the first place given that samsung, and all the others use android. >> how do you think samsung felt to have, the provider of its operating system, suddenly be in the business of selling phones in a major way? but to suddenly be competing

head to head with samsung, getting agreements with the carriers, getting building agreements. so sam sunk made some sort of waves at the shows suggesting that maybe a lot of the operating stuff that google wants included in android would not be in samsung phones. there's been a study that says as much as 25% of the phones that have android don't have the full google suite of products. so they were at risk of its important business with samsung by keeping moat rolea. so whatever headaches they thought they were going to get in the hardware business got a little worse by having that business. so then this other problem the headaches they took on were massive losses every quarter. hundreds of millions of dollars. $248 million in the quarter that ended in december. so big losses in that business on top of that you had the difficulty that maybe the important partner samsung and then the questionable value of these patents. i think google takes it on the

chin here squandering billions of dollars of shareholder assets. >> i want to bring in brad stone and mark of rbc capital markets who cover google. we know they signed a broad licensing deal last week having to do with patents. do you think there's anything more to that deal? do you think google is going to ask samsung to -- look, use our android operating system. use our aps? >> i think they just gave samsung greater incorrective to do that by selling the moat rolea assets. i love his math. it tells you that 1% for a $400 billion cap named google they spent $4 billion in cash and they generate that on a quarterly basis at least and gave themselves a hedge or patent protection. and if you remember two years ago the patent spikes were a lot more severe than they are now. so it seems to me that after all it's been said and done it's worked out well for google. they prorblee overstretched themselves in trying to think

they could actually redefine the mobile phone industry. but they got patent protection. they moved on. and investor are happy they gt rid of what looks like a tangential area. >> you think this is a misstep or in the scheme of things not that big a deal? >> i agree with mark. they deactivated a potential bomb in the form of some pretty destructive litigation. but clearly they did have ambitions around turning moat rolea into the preeminent android handset manufacturer and turning google into a hardware maker. they installed dennis woodside a long-time executive. they hired regina to run it. they were staffing up in sunny vale. it didn't work out. it created a lot of conflict in the android eco system. and so i think in that respect it was a misstep. but as mark points out they got some value out of it and they

keep the patents. >> mark is my partner, cory johnson and bloomberg business week's brad stone. madison square garden company is looking west, putting $100 million into revitalizing a tecked out conference venue. we go inside l.a.'s forum next.

>> welcome back to the best of bloomberg west. the l.a. forum just reopened after a $100 million makeover from the madison square garden company. the goal here is to low lure the touring business away from downtown staples center. john got a tour of the ritzy new seat the gym for performers innovative lighting system and caught up with executive chairman jim joelen along the way. >> the forum has hosted every

big musical act you can think of but in its older years it has had to battle for attention with its younger crosstown rival the staples center. this place just got a massive makeover. et's check it out. over here you've got some of the eagles equipment, the first performers in the new forum. >> to give it a proper face list they spent $100 million on renovations. >> it was arguably the most important music venue in the world at one time. nobody does it better as you've seen from the garden and he really saw the opportunity to return it to its original plend splendor and more. >> we came in and ripped everything out, gutted the uilding. if there's one thing that really makes it the premier concert venue, maybe not just

in the u.s., maybe around the world -- >> i got it. >> one thing, the sound. don henley says this is the best-sounding building in the world. >> it's no accident. they put sound baffling everywhere. it was already a great-sounding building. >> for the rock stars there are stylish hangout rooms. the games room. of course, there's a fitness room. >> now i get to test my fear of heights. >> if you're a lighting expert, somebody who normally have to get harnessed up here, you can walk along kind of star-wars like. i also noticed you guys have your own mood lighting here at the forum. >> yes. we have over 600 led's in the sky. we call it our starry night. >> that is cool. >> pretty incredible. >> and that does it for this edition of the best of bloomberg west. remember, you can get all the

latest headlines at the top of the hour. and all the time at bloomberg.com/technology. we'll see you next week. ..

>> thank you so much for joining us. my name is stephanie ruhle. i am an anchor at bloomberg television. this is my first time at the world economic forum. i am honored to be here with everyone. i am with this esteemed panel. i'm going to go down and let everybody introduce themselves and their organizations, even though it needs no introduction, but when people think about disruptive innovation, which is why we're here today, i do not think they think of extraordinary corporate ceo's. they think of young hipsters. yet innovation goes on every single day, and you four men are truly innovators, so let me allow you to introduce yourself. doug? >> he is a young hipster. >> and in a black sexy turtleneck too. >> mme