>> welcome to "lunch money," where we tie together the best stories, interviews, and video in business news. i am adam johnson. take a look at the menu today. hiring, but the question is -- are they doing it fast enough? movies are all about the money it.lego has plenty of and insider trading. you could send prosecutors after the big fish, you know that if, steve cohen. andy pok chopra -- and deep- chopra brings has a

listing of used in farewell, jay leno. we dig about with whatever but he is talking about, the olympics. every four years, tens of thousands of taurus and hundreds of athletes and millions of viewers all unite in the swill in agony of international competition. plus, how a whole city is grossly unprepared to execute these games. whether it is engineering challenges, or protests of russia's anti-gay laws, host cities, it is true, they have to go through some element of critique. he had of the international olympic community is putting his best foot forward. >> the sun keeps shining on the game and on the athlete. they will have the best conditions possible for great achievement here in sochi. >> ok. the sun is shining on sochi. it she says things are going smoothly. you might want to actually check twitter. followers of the sochi problem page, all those pictures of

shoddy bathroom construction, yellow water, a grass keeper spraying grass green, you name it, there is something for it. one of the entries and shows mirrored ceilings in the hockey arena. maybe it is a style of choice by interior designers. we will not hold that against them, but will it be off-base to think this is some kind of security measure? i don't know. all the negative talk about sochi not sitting well with the russian officials. the "wall street journal" reported that deputy prime minister dmitry kozak said "seem to request -- reflect the view held by many russian officials of some western videos are -- visitors are trying to deliberately sabotaged sochi's big debut out of bias against russia. fromve surveillance videos hotel that shows he will turn on the shower, directing all but the wall, and then leave the room for the whole day." there was surveillance

during construction and cleaning of sochi, and that must've been was referencing. so there you have it. there is no surveillance going on in hotel rooms or in bathrooms. we are not sure where that came from, but anyone in sochi should know what they're in for. >> the russians have an entirely different view, so i was doubly make the assumption that if you are going to sochi, you will be intercepted. voice and data. and, you know, as much as that kind of rubs an exposed to civil liberties nerve in terms of the security of the games, well, maybe that will write something. >> he would know. that is michael hayden, former head of u.s. national security agency and former head of these cia. he responded to the latest move around the sochi games, the u.s. banning all liquids, gels, and carry-ons -- and in all liquids and gels from carry-ons. >> in circumstances like this,

it is hard to define excess, so let's be safe. clearly this is a high visibility event, the kind of tonic target terrorists like go after, so let's be extra cautious. >> ok, so you got security, construction, third issue? russia's anti-gay legislation. the law bans distribution of "propaganda and nontraditional sexual relations to minors," that basically means it is illegal to suggest that homosexual relationships are equal to heterosexual relationship. google making a statement, the search engine posting this rainbow-colored logo. quoted "thet olympic charter saying that every individual must have a possibility of practicing sport without discrimination of any kind." taking a just google stand. at&t joined the human rights campaign to request the ioc

sponsors ban. procter & gamble, coca-cola, they have faced this process was a equal rights group also getting on the fight. ♪ don't you want me, baby don't you want me, oh ♪ >> getting a lot of buzz online because after all, the lyrics are about sports, and sometimes the thrill of it comes with a few extra bucks. >> if you win a gold medal for kazakhstan, you get paid $250,000 in cash. latvia will hand out $193,000

roughly. the u.s., which has a much larger team then kazakhstan, will pay you $25,000, but we know the real money is from endorsements and sponsorships. >> look at the bottom of the chart. >> yeah, the brits do not pay anything out. they get zero. they say it is about the honor of competing for your country. >> honor for sure, the metal has got to be worth something, right? >> a gold medal is mainly silver. if you break it down, it is kind of a shell. medal,t prices, -- gold- 635.12.orth $ they have to bring it home and show that they won the gold medal to get a payout, at least if you are in kazakhstan. >> your money goes farther in sochi. theruble 30% against dollar. hotel prices also down about

70%. coming from europe, very similar picture, the ruble is down about 14%. even japanese fans are getting a deal. their battered yen still do -- and still commands 5% more at sochi. todayllar took a hit after the january jobs report. that is coming up next. george clooney does not have to worry about a job. he talks about his latest gig coming up in movies. and we want to point out that the first snow of the year happened in beijing overnight. a blanket of heavy snow on the roads caused travel problems on what is effectively the first day back to work after the long lunar new year's holiday. the snowfall raikes on unusually dry stretch for beijing. hope they had some fun out there. ♪

>> this is "lunch money," on bloomberg television, and we are streaming live on bloomberg.com, your tablet, and your phone. i am adam johnson. a nation, and jobs day, another question on u.s. jobs growth. new jobs in january, 60,000 less than estimated. unemployment rate falls to 6.6%, the lowest since 2008. economics editor mike mckee explains the fine print. click the headline number for the establishment survey was low, but the number of people who got jobs in the household survey was high, and the reason the unemployment rate went down is because more people got jobs. not because more people dropped out of the labor force. >> that is the first time we've

seen that reversed? >> no, it happens quite frequently, but it is the first time in a couple of months that we as in that situation. we have been talking about the dismal reason for unemployment. in this case, it was a good reason. >> is a good enough or bad enough to get the fed to change its taper strategy? esel of pimco spoke to betty liu. >> the numbers are not so strong that they would be afraid people are moving too fast, but they were strong enough that the fed will be on hold for a while in terms of raising rates. it should be relatively good for the bond market. >> you feel that this allows the fed to stay essentially on autopilot whether monetary policy? >> yeah, basically we think that the fed is going to deemphasize the unemployment rate. the unemployment rate is coming down because people are leaving the workforce. the important part is that the inflation rate is very low. people are not seeing higher wages.

companies are issuing debt into the corporate bond market but they are not hiring and spending. they are actually buying their stock back. and they are turning out their balance sheet. that is not great for growth. we do not have an economy which is taking off yet, and that allows the fed to be patient. report playhis jobs ventas of the that one of your colleagues, the ceo of pimco, wrote in an op-ed the other day, when he talked about the jobs report, let me refer you a portion of that financial times op-ed. he said >> would you agree with your ceo on this? >> yes, we would agree. he think that what matters most labor market and product markets and specifically

inflation. the fed wants to see higher inflation. there are some parts of the economy that are doing well and some that are not doing well but overall the economy wants to see more jobs, the fed wants more jobs, and we want inflation higher, so that allows the fed to be on hold, which means the employment report is probably less important as inflation going forward. >> as you say, companies want to see more inflation, right, they want to have more pricing power theirnd be able to raise prices and improve their margins, so until that happens, where do earnings go? great pointt is a because you're right -- overall, the buddies broadly do not have pricing power, but in fact some do. airlines are raising prices, cable companies are raising prices, you are paying more i will bet to say in your hotels when you travel. so the important point is that

there are actually pockets of strength in this economy, and there are pockets of weakness. there is weakness in iron ore and retailers, the re-strengthen industry and gaming. >> one issue affecting the expiration ofthe emergency jobless benefits. congress has been haggling over when they extend them. he latest attempt has faltered in the senate. labor secretary tom perez talks about the next steps. >> we will continue to work hard to extend emergency unemployment benefits because we now see over 1.7 million people who have lost that cripple lifeline, and are living in crisis. they need at lifeline, and the economy needs that lifeline. it has always been the right thing to do and the smart thing to do, and congress has always acted in a bipartisan fashion to restore these benefits. we are making progress. this report shows, 47 consecutive months of private sector job growth to the tune of eight point fine -- 8.5 million jobs.

which isn't shortly at a near high, and we need to extend those benefits. jobsere is no shortage of for lego figures. coming up in movies, the story behind each winemaker's first hf moviemaker's be first feature film, and we will hear from a producer. ♪

>> it is a big weekend in movies. men,res, monuments building blocks all hitting the silver screen. we will get to that lego movie in a moment, but first let the talk about the oscar-winning actor, george clooney, taking a turn writing and directing with

the world war ii-era film "the monuments men." he and his partner spoke to charlie rose about how this came together. >> if you look at the films we have made over the last few years, and i'm very proud of what we're doing, they are really cynical. i think we are kind of the least cynical people i know. we're really not all that cynical. we should do a happier movie, a movie with a happy ending. and great goes you know, i read this book, and first of all, the story was amazing. i know a lot about world war ii and i did not know the story. >> i had not heard it either. >> and we read the book, and we said listen, would you be interested in making this film? and sony and fox got together and said yes, sure. >> not many people can do that, though. >> we got a little lucky. >> the idea of making a war film, a world war ii film, is something that's because we grew up on these kinds of films. >> it is not saving private ryan, we wanted to be those films like kelly's heroes or the great escape or -- we wanted to

be -- it made room for, this film then, where you can really pack it with those stores like the old movies and get the kind of score that you can whistle when you walk out of the place -- >> a great story that lies on top of a world war conflict. >> sure. is what happened, that is exactly how -- >> we adapted the book, and then we brought all of the sony executives to my house in como, and we put them out on this gazebo and spent two days, and granted i, acting out the entire script for them, and we went on at some great and they said ok, you're green lit, go make a movie. >> the point is, you have got to make the executives get drunk and then they greenlight the film. >> great dory. you assume that clooney had a pretty big budget, right? >> we do most of our sales for not much more than scale. we keep the price way down in order to give -- we are making sales letter challenging to get made. it was hard to get "good night, good luck" made, it is hard to

get "michael clayton" made. you have got to keep the budget way down in order to do it. if you're going to do it, you have to go to these people and say listen, i am not taking any money, we will give you some, but we will give you the backend, and if the money makes money, we will -- and if the movie makes money, we will share it. >> and we will have a good time. >> you can catch the full interview on charlie rose at 8:00 p.m. and 10:00 p.m. here on bloomberg television. another filmmaker that does not need a big hit to get a film that? this latest is called "ride a long," and it has been at the film since last year's -- films navy made for huge sums of money because they need to be expensive, have skull, visual effect, sci-fi, but every film does not mean that, and i think the name of the game obviously

is profitability and making money, and so what i'm trying to do, and the model that i have been fortunate that i have had success with this to make films that have an audience, that know what their audience is, and that satisfies that audience, and do so without having to have all the trappings that huge, mega budget movies have. if you make a movie for $100 million, you have got to figure it has got to cross $400 million, five hundred million dollars worldwide to be successful by the time you look at what was spent on it. my film, which was in the 20's, now we crossed $93 million in the first three weeks, it is hugely successful in its own way. so i prefer to look at that kind of a model, and i like to have proportionate success, and i think that's that is what is making hollywood pay attention. >> you know i've got plenty of money to make a film? lego. the 80 --year-old danish toy company -- the 80-year-old danish toy company. to present into movies, and felix gillette

explains why to erik schatzker. >> some of the humor in the movie is geared more toward teenager, and little more edgy than lego wanted. there was some lego figure kissing in the movie at some point, but then they said no, we don't want that, so they took that out. very scandalous -- >> a lego love scene? >> exactly. so they cut that, then batman is in one of the -- he is one of the main characters, played by will arnett. he is basically this very selfish, jerky version of batman. and it is geared toward teenagers and adults, so it is very funny. and of course they have incredible brand awareness in asia, europe, all across the world. >> what do you know about the way revenue and profit are being distributed between warner and lego? >> basically lego kept all the merchandising rights to the movie. but essentially they licensed out the name -- >> so the upside flows mainly to

warner. wife yeah, i think a lot of it. and again, it took them a huge amount -- sort of the romancing of lego took a really long time. i talked to the director, producer of the movie, and he wanted to have legoland, he went to the lego factory, he went to the lego museum, everything, basically, they went to lego competitions, i mean, they did everything basically to burden -- to convince lego that they were immersed in the culture and they would be good stewards of the lego name. arei think both sides pretty happy with it. >> lego is still owned by the family, the original founder, -- well, leno has not been out as long as lego. after 22 years, he is finally saying farewell to the "tonight show." we will see what is next for the late-night show coming up later in tv. love, what comes next for matthew martoma?

could steve cohen be worried? that is the question on wall street. ♪ >> it is 26 past the hour, which means bloomberg television is on the markets. i am matt miller. 's outlookere, turkey has been changed to negative from stable at s&p. they are saying that they see the risk of a hard landing in turkey, a hard economic landing there as average per capita gdp growth is 1% in 2014 to 2015. they did the average gdp growth about 3.4% in 2015, now

2.2%. i went to get you caught up on the market here as they are trading. take a look at where you see the and the nasdaq, all trading positively, even after you have that negative -- or less than expected jobs, the s&p void a percent.

>> this is "lunch money," on bloomberg television, and we are streaming live on bloomberg.com, your tablet, and your phone. i am adam johnson. today's moving pictures now where the video is the story. from a topthe you diplomat. cursing at the u for its family of the ukraine crisis. the leaked recording of the phone call adds to the tension between the west and moscow. what started as a useful protest over higher transportation fares in brazil and in chaos. demonstrators at real good --

demonstrators at rio de janeiro cause the station be close. a fare hike was reversed following similar nationwide protest in brazil. let the what happens this time. and play ball, forget the goal, forget the snow, arizona spring training is underway. the diamondbacks are the first to open cap thimpus here. they're getting ready to prepare for games in australia in late march. they will open the baseball 2014 season. and in wall street, the verdict has been announced. the former sac manager matthew martoma found guilty in the most lucrative insiders trading scam ever. >> it basically came down to the allegation that martoma over a period of a year-and-a-half, courted to doctors who are involved in a trial of alzheimer's drugs being trust -- tested by two pharmaceutical companies. this is a drug that had a lot of

potential, the market was very interested in finding out whether it was going to succeed. the government accused martoma of essentially corrupting to doctors, one particular was involved in the trial, getting details of the drug trial results before anyone else, and then making very lucrative trades on behalf of his hedge sac capital. >> is the seventh conviction in and steveof xsac cohen, the one they really wanted. >> the government never expected to go to trial. they felt that he would let them bring them to his former boss, hashen cohen, and martoma baffled everyone on pretty much all sides by refusing to do that. >> now that martoma has been found guilty, could he still flip? >> has leveraged will depend on how much he has. if he does not have are a much,

if there was a lot of insulation between him and the people that the government are after, then he may not have that much leverage, but i think is leverage remains about the same. it is that the government's leverage has now increased because he cannot roll the dice and say well, let's wait and see, maybe i will get acquitted. if i get acquitted, i can have my cake and eat it too. now he knows he will either be going to jail or he is making a deal. he may have to go to jail and also make a deal for a reduced sentence because the government is probably not going to give him a walk and leslie can provide them with a massive amount of information about a very -- about very important people. the role in america is always commit crimes with people more important than you are so you can turn them in and they cannot turn you in. the problem, of course, is that when the government has a sword to your throat, they not only want you to sing, but sometimes they want you to compose, and they put pressure on you saying no, that is not enough, that is not enough, you have to give us

more. and the pressure then leads to people to tell stories that may be exaggerated or untrue. so juries tend to look with some bought witnesses, but if the bot witnesses have corroboration, and if there is a pattern, then the jury tends to believe them. my advice for the defendant today is get yourself a very good appellate lawyer, one who the government fears, so that either you win the appeal or if you don't then you have to make a deal, you get a better deal having a good appellate lawyer then you would if you had somebody the government was not fearful of. faces a maximum sentence of 45 years. it could be a good time for mr. martoma to check out the teaches chopra.-body guru deepak plus, leno says goodbye. we will look at his star-studded sendoff later in tv. ♪

>> this is "lunch money," on bloomberg television, and we are streaming live on bloomberg.com, your tablet, and your phone. i am adam johnson. worldrd -- we look at the according to mind-body pioneer and physician deepak chopra. we decide to ask them how our collective you about health care seems to be changing. >> the consciousness is changing in the world. ok to hurt people, it

is not ok to destroy their health, health reform is not health reform -- it is insurance reform as we look at it. true health reform will come when we take responsibility toividually and collectively create better well-being for ourselves. >> good point. so how will the shifting attitude actually impacts technology? >> i am wearing this watch right now, so if you take this coming you see five sensors, and one of the sensors monitors heart rate. balance between the sympathetic and parasympathetic nervous system. basic metabolic rate -- >> will we all be wearing those in five years? oh, yes because bio regulation is the next frontier through technology. alle are algorithms with

these things that even tell you how much you slept, how much time you slept in deep sleep, light sleep, dream phase, even though this is not monitoring your brain waves, it is creating out rhythmic connections within other activities in your body. andechnology is the future, biotechnology that helps you monitor what is happening in your body is the frontier, and this technology, this information can be picked up by an iphone or any handheld device , instantly transmitted to a simple computer with instant interpretation, and what you might want to do to change her behavior. is not doing a six part interactive series on aging. this is on grandparents.com. explains why people going on the site are different from the previous generation. >> the baby boomers were of a different mindset. they did not spend money that they had not earned to buy things they did not need to

impress people that they did not like. therefore they were never responsible for what we call the economic crisis. there was a zeitgeist that said spend within your means, live within your means. the new generation cannot do that. they do not know how to do that, so they are coming home, and it is a pleasure to support them, but it is also tiring, as you say, the program is taking stock, we should be taking stock of our lives. the quality of our lives is more important than anything else. you have a generation right now, you have a mindset right now distracted.lly what most people do not understand is that multitasking is the one thing that gets worse with practice. and it also destroys your brain. it has the same affect as some of the addictive drugs because it is an addiction.

you are on twitter, you are checking your e-mail, you're speaking to me at the same time, in reality you are not doing anything. that is why through this program, we are actually teaching people how to be mindful, how to enjoy life, how to change the biological markers of aging because as i said, there is no science, at the pigenetics, which says your thoughts, feelings, personal relationships, the attitude you have towards aging, all of this actually regulates genetic activity. it is gene expression the changes. see you can have two twins that are born with exactly the same identical genes, look at them 25 years later, and one will have a healthy genomic expression, one unhealthy genome expression. one could die of heart disease, the other can live 50 years longer. this is something that we have the capacity now to teach online to people, create a global

community first, starting with the united states, of well- being. >> the global community obviously key in trying to fight disease. the organization for cancer research uk's trying to fight cancer with a new app, believe it or not, and the power of the brain. caroline reports. >> the way that a lot of research is going now is projects for civic, gathering large amounts of data. some can be analyzed with a computer. you can get programs to analyze that kind of data, but a lot of things you need a human eye and the human brain. >> there is one group ready adept to sorting patterns in data. gamers. >> that is where a game like ours come in because people are playing a game, a good, fun game, but it will be a good gaming experience. but you also are analyzing it and we will turn it into research later. >> games the space is a mobile

app where players embark on a space adventure. at the same time, they ours harding -- they are spotting errors in the dna of cancer patients. >> we have a limited number of scientists, but what we thought we did do is get thousands of people to play the game, analyze the data, -- >> is it going to be on the tube, on our way to work? >> basically it is something you can do in your downtime if we can get enough people using the same data again and again, a very large scale, this could really work. foldeders of online game in three weeks, something researchers have it working on for 13 years. it might look like tetris, but players are actually working on aligning dna code to help understand genetic diseases. this mapping is actually the bit where i am playing my part as a gamer, so now i am -- the graphics are fantastic on this.

i look like i have been destroyed. in one go.ng more that is pretty cool. >> boy, that is cool. coming up, as you know, jay leno is leaving the "tonight show," we will talk about what is next both for him and for the tonight show. "lunch money" will be right back. ♪

>> this is "lunch money," on bloomberg television, and we are streaming live on bloomberg.com, your tablet, and your smartphone. i am adam johnson. today's tv, leno, saying goodbye. in the 22 years that jay leno hosted the "tonight show," he has been joined by everyone from kim kardashian and president and last night was his final show. jimmy fallon will be taking over and he will be hosting here in new york. leno got a little help last

night with some friends with an emotional farewell. >> this has been the greatest 22 years of my life. >> ♪ there is a sad sort of clanging from the clock in the hall and the bills in the people, too, and all of the executives that sayn un nbc are popping in to you are through regretfully they tell me, but firmly they compel me to say goodbye to you ♪ >> all right, so why on earth is little leaving, right? "surveillance" team talked about it with bloomberg's survey lay -- survey analysts. >> why are they pushing them off, he is so number one, but they're doing it to get younger -- >> we have entertainment reporter stephen roach to help us out. >> i grew up in hollywood. we were hooked on johnny carson,

ed mcmahon because there was nothing to do late at night. this new generation has a zillion things to do late at night. are they really going to watch these prime time talk shows? >> the overall audience is smaller, but there are still a core audience and it is very dedicated. >> who are they? >> they have been skewing much older. ,ou look at david letterman leno, all of the networks are trying to bring in a younger audience by going at little bit younger, and that is one of the big reasons you force-out the number one show a late night, which is the jay leno show, who would do that from a business standpoint? >> younger people are watching fallon on their mobile devices whenever they want. i consume jimmy fallon content in the middle of the day. >> that is the point. >> for our older audience, which is steve and me, why is mr. fallon going to take over jay leno? >> efe musical talent, he is very relevant, he makes -- i

--n, >> tom, you used to be relevant -- >> ouch! >> here is a little more from jay leno in today's mystery meat. >> ladies and gentlemen, jack black! farewell, if fallon tanks, you will be back here next year. ♪ >> this has been the greatest time of my life. sad sort ofs a clanging in the hall and all the executives that ron nbc are popping in to say your through ♪ ♪

>> it is 56 past the hour, which means bloomberg television is on the markets. i am olivia sterns. let's get you caught up on the markets. stocks are rising as investors react to this morning's disappointing jobs numbers. payrolls rose by 113,000 for the month of january. well short of estimates for

180,000. the jobs rose the month before, for december, 75,000 jobs added. investors betting they may get the fed to reduce the pace at which it is tapering. the s&p is now on track to close lower for this week, which will be the fourth straight week of losses for the index. we are also watching the treasury market a little bit. you can see there the yield on the 10 year coming down a little bit, so treasuries rally and follow immediately the jobs report, yield on the 10-year basisell as much as seven points. we are watching a couple of individual stocks moving at this hour. the first is prayer wait holdings group -- the first is fairway holdings group. the company reported a loss and announce the ceo was stepping down. at least three firms downgraded the stock on that news. shares are now trading in fairway at the lowest level

since the company went public last april. we are also watching shares of activision, and they are surging to a new all-time high. this is the largest u.s. videogame maker and today they reported fourth-quarter profit that beat estimates, but outlook fell short. activision sales and profit were both down from a year ago. the company has been heard by the move from consoles into mobile gaming. and apple shares are higher after the "wall street journal" reported detected ion bought back $14 billion worth of stock over the last few weeks. ceo timterview with cook. adam johnson now joins us with today's inside in action. adam? >> the big surprise from apple. the question is -- who is next? time for insight and action. just so we understood the numbers are about, a 14 billion dollar buyback. that is raving percent of the outstanding shares. if you annualized that -- that is 3%. if they were to get buying at that rate, and about 15 months, the largest company in the world

would respectively be righted that. the question -- why would they do it? because it works. let me show you a chart where we have the buyback index, which is the pkw. there is an etf that invest in companies that buyback stocks, and it is crystal clear over the past year would've happened. you buyback stock, your stock is to go up more than if you don't buyback stock. that is why apple is doing it. real simple. they are also reducing be sure counsel you can in junior high earnings in the future. higherou can engineer earnings in the future. s&p 500, buyback announced since november, and where those buybacks or at least 10% of the outstanding shares, and we found 12 names. assurance, ball, boeing, cisco, john deere, -- i know i went through them quickly, do not worry, i have posted them on twitter @ajinsight.

buybacks -- they work. >> all right, adam johnson, thank you. we are back on the markets in 30 minutes. in the meantime, "bloomberg with emily chang coming up next. ♪

>> live from pier three in san francisco, welcome to the early edition of "bloomberg west," where we cover the global technology and media companies that are reshaping our world. i am emily chang. our focus is on innovation and technology, and the future of business. the value of the digital currency and coin is plunging following more than seven percent. this after one of the best bit -- ing -- known bit quite bitcoin exchanges going through with drawls.