he used to top the list and now it is high in google and facebook. >> everyone outside of apple wants to be in-everyone in i want to be out. when you go over the steve jobs biography, you get this and 70 -- sense of what a tough place it is. maybe the products are perceived a certain way. >> aching of people who want to be inside, interesting post today from someone who is a designer who was fired -- hired by apple to work the contractor will stop that he decided that it was not all it was cracked up to be. he talked about his immediate boss. boss had a habit of making personal insult. --

this designer actually posted this today and walked out of the job today. >> let me get this straight. this guy, who is not even a half, apparently had to show up for work at a certain time every day. he had to do with the boss asked him to do. and it was interesting. was aked about how apple dream job, and then he went to work there and it is not all it is cracked up to be. apple is not commenting. we do not know the apple side of this. >> a spokesman said there would be no comment about this thing. it sounds like a young guy who did not work out there. i have worked some jobs that are a hell of a lot more brutal than that.

>> let's talk about it with peter berg. he covers apple for bloomberg news. let's also speak to joe who runs a recruiting software. peter, let's start with you. tell us about the hr change. i visited an area of the company that we never talk about. this is an area of the company that we never talk about. it was run by a yield professor that need jobs wrought in in 1999. steve was getting set. the company had paid very little attention to its own management. jobs wrought in this guy to create apple university. it is a management training program. it is very quiet. very secretive.

the culture of apple came from steve jobs. he was thinking, what happens to apple when i am not here? >> this is what makes apple, apple. there is attention to detail. they will go through case studies. they get 20 people from around the company -- this is mostly high-performing people. they get them and talk about when apple is. the new head of hr is this woman denise young. she was running hr for the retail division. it was about half the company. it is the other half of the

company. >> nasty runs the whole company. ask all of hr. rexx he may be the highest-ranking person with american woman -- >> she may be the highest ranking african american woman. today individual designer -- how does apple stack of these days in terms of a place to work? do people still want to work there and enjoy working there as much of the used to? i think the challenge for apple is that they have rebrand, great skill. it will be in millions. the challenge is that they are competing with our cups. -- start up. you see the upside of a company likens grammar snapshot -- instagram or snapshot and a year later you have a billion dollar valuation. apple, you cannot offer him

cap. -- impact. >> you hear stories like this? i think here about people leaving like the resident who started their and was a former apple in late. >> tony snell. by now he is that google. you see people who are talented leading out of places like google or apple and darting companies. maybe they get bought by the mothership again. >> i met with some real estate people recently. companies like instagram and looking for their next office eight. -- space. they want to use that space as recruiting space. i want to show off that they have a fancy office.

we have a fish tank. which we have a bloomberg too. and there's a big financial upside if you work there. >> everybody offers the foosball table or whatever these entered is. is.tandard thank you covered apple for more than a decade. you got a call from steve jobs in the early days when he was personally calling journalists. have you noticed the true shift in the way that talent views working apple? >> it was a golden age when he was there. you knew that whatever you are working on was going to change the world. there will be good money, not great money, but your options help you do well. this was a very singular place. that is not the case. on the other hand, a lot of the

people who go to apple want to build products. they do not want to be contract manufacturers. there are not that many greek product shot. there is an interesting example. , a little harder company, will make a ton of money. maybe this can be done. >> we will see what happens. you have seen the size of companies making physical stuff and they appear in silicon valley and no. -- san francisco. --it has given harbor on hardware entrepreneurs eight opportunity. >> some of those projects have walked. hardware is a difficult thing to do. thank you so much for joining us

today on "bloomberg west." coming up, more young people watch the walking dead premier and the sochi olympic games. ancill talk with the president next. ♪

x welcome back. i'm emily chang. is twitter trying to look more like facebook? they are testing a major profile redesign. that redesign for the big emphasis on low-dose -- photographs and the timeline. bloombergcember, ordered that twitter was going to have a series of redesign. the yield dick costolo was that they would change

the look and feel is twitter to be more attractive to mainstream users. anc's hit show about zombies, ," face toughdead opposition from the winter olympics. but big enough the sochi games along -- among young adults. our west coast correspondent jon joins us from l.a.. tell me more. >> i tried to watch when the kids are a late. -- leslie. -- asleep. 15.8 million people who watch this show in the past would have been unheard of. in the olympic backdrop, it is impressive. the president of and see -- amc joins us now. if you think about why this show has been such a hit, with the use a to that?

>> it is people. there is a lot for the genre fan. you have mentioned that it is a zombie show. i think it has resonated more broadly because some of the teams have very little to do with zombies and much more to do with human drama. wereook at it, as if you one of the last people in the planet. would you stay or go? would you hunker down? would you see if your family returns? you go and look for them to mark is quite relatable. >> of all those twists and turns, people talk about it. what i find equally impressive is that you guys have this so-called out talking to. you talk about the episode. you guys got close to 6 million viewers. again, that is the kind of number that most people on cable with craig to get -- would crave to get. does that speak to the nature of

this show? >> there is something about live event television. press, you look at it for what the water cooler aspects are. it is promotional for grammy, but it brings together all the aspects of this live event. the beauty of that is that it serves many people well. word, netflix can have success with their original strategy and saying, here are all the episodes at once. you guys stretch it out, one here, one there, and then talk about it. click i think there is something to anticipation. i still believe that if you look at walking dead, talking to, -- being a partek of

of something. then you look forward to the next one. there are many great ways to catch up on the walking dead after the live event. we have so many partners who watch on demand. with electronic sell through and all the other opportunities, we ran against the super bowl. we had a marathon of the walking dead. that could very well also. there are all sorts of ways -- we talk about it as an ecosystem. there are all sorts of ways to nurture an ecosystem. we are building anticipation for the life events. >> one of the difference between this show and others with your orders, you guys are the studio behind this show stop and makes him wonder, what is the longevity of this show is part you guys are talking that having a companion three down the road. -- series down the road. >> there is a lot more

character. you cite one of back story about this week. michonne the greater appeal these characters could go on for a long time stop i have a partner who says that we think the zombie apocalypse could go on forever. i do not know about forever, but there is a lot of character development. we are starting with robert kirkamn who created the comic book. it is well past its 100th issue. is it is about you relate ability of the mint condition. ability of the human condition. >> what are your next big shows? you have a few coming. "the turn" is a revolutionary war trauma. do you get butterflies in your stomach when it sets the bar so high with some of your other programs question mark >> i heard you mentioned your

children. i love all my children equally and differently. madmen, "hele with wheels," and other shows is that we are moving to other stories. that.natural to create it is as strong as anything we have done to stop i cannot wait to share with the world. >> charlie callier is the president of amc. >> thank you john. if you do not have plans this weekend, do not look or their -- further than this new app. it gives you restaurant and activity recommendations.

>> welcome back. i'm emily chang. seattle restaurants -- residents have a new way to ask or there's any. sosh recommends activities to users based on their location. the app is also available in sanford is go and new york. -- san francisco and new york. >> it is interesting that are online lives are so connect a a runnerre expecting to be fact and beautifully designed. we are spending time with family and ends, eggs wearing these the around us. products have the off-line. what if we could build a company where we used technology to

engage with the off-line world. >> i spoke to one of your investors a new years ago. he said that sosh was one of his first investments. he could not believe i did not know what the company was. friends, youabbing wonder where to go, is that right level of -- there isn't anything. with sosh, we help answer that question. a curates a lot of activities out. it is the top 10% of things. people think that it is the coolest. >> you are a nasa astrophysicist. why would you work on a social mobile app? and that is a good question. that feedback about 15-20 years. watch my dad and his company

go from three guys in a garage to selling for millions of dollars, i learned there was something about being creative. astrophysics is cool, but it is mostly interpretive. it is not creative. i am a tech person. i like to create angst. -- things. >> how will you make money? >> the business is predicated on understanding people interest and have it. -- habit. understand how people move around the city and what they are looking or, then you can start to do some really interesting angst. -- things. +ybe you want to go to flower water, which is a great restaurant in san francisco.

they live on their blog somewhere in the corner of the web. but we can recommend that restaurant to the right people. maybe 100 people bookmark it and 12 people go. we think that the business year isn't helping create a bridge -- is in helping create a bridge. >> you are based in san francisco. we have discussed the tensions between the technology industry and people in san francisco. >> i think the tension is worrying. we can do a lot more on our side. it is really exciting for me. does bridge that gap in a lot of ways. there is an amazing ironman triathlete who offers a laugh in san francisco. the thing on a tiny window of the yoga studio.

it is a tiny piece of paper and it never fills up. but when sosh find out about that, we will encourage people to go. 700 people sought and a hundred people clicked on it. for her, the class sold out. that is an amazing opportunity to make a living and connected able. >> people who are not necessarily intact. tech. >> we will have more on "bloomberg west." after this quick break. you can watch more on your phone, or on bloomberg.com. ♪

>> you are watching "bloomberg west." i'm emily chang with your top headlines. nokia will launch some new android owned.

-- phones. people familiar with the matter says that nokia will offer low-end entry owned -- android phones in places like india. the official announcement will happen later this month. there is an improvement after the nation on third-largest wireless carrier was bought by a japanese company. sprint lost about 59,000 monthly subscribers. ischarter communications upping the stakes in its fight against time warner cable. candidatesating 13 to the time warner board. all of the candidates are up for election in the spring, giving charter an opportunity to take over. the ceo says that his company will not be pressured into accepting what he calls

charter's lowball offer. debatehorman equality has moved north. we are seeing protests around shuttle buses in seattle transporting microsoft workers. we have been covering what is going on in san francisco. companies from apple to facebook to ebay have buses going down silicon valley. >> it is not walmart workers on welfare, it is technology companies that are ticking people off. >> there was an angel investor here in sentences is speaking about it last night. he said that 2-3 years ago, their goal was to combat unemployment. they had brought the unemployment down by bringing more technology companies into the city. a adverse had consequence. housing prices have gone up.

transportation issues have arisen. not --ttle buses are people are not taking public transportation. they want these companies to do more and assume a greater the possibility of stop >> it is important for all of us to realize that you do not have to be jack dorsey to give back to the community. if you do not have a high net worth, you can start by volunteering service hours. action seek louder than words. we need to stop acting now -- start acting now. >> he set a goal of 1000 companies of san francisco time, 1% of their profits, and equity to philanthropy. >> they were a start up not too long ago. when they were a small company,

just a couple guys in the department, they had a foundation of $50 million. this suggests that that should be part of the way that technology companies inc. about and out. -- think about themselves. >> i want to talk about google -- teaming up to measure the success of their campaign. they're working with a video ad company. they want companies to put relevant ads in front of customers. i would like to bring in the ceo to talk about the relationship. what does that mean? >> we are working with amazon in a nice those relationship. they have announced lance to build a video network. the goal of that is for them to get close to their customers. they can really help their customers figure out what they

want to buy. the thing that is not widely. right, andumbers are probably if it were a stand-alone business, it will be the third-largest advertising company in the u.s.. i have not announced that, but what we do know is that amazon is he he. hert.ing the how does your technology work? quietly are a technology platform. we are mission control for television companies. for cable companies, cable operators. we do all the things they need to do to manage their advertising. if you want your content on a laptop, and mobile phone, or a tablet, we manage all of the infrastructure. see thisre we going to

relationship network? ? are you seeing it now. -- fax you are already seeing it now. you can see what we are doing across all of these mediums. >> where is there one place where we will see these at the year? >> wherever amazon is serving video. they have a whole bunch of video on demand. >> we have seen in so many places that video is much stronger in terms of content. it.ge everyone to watch i wonder, when it comes to advertising, what works more effectively? it shows you a place to click at the bottom. do you need that video? i know you don't. video is just like television. you have to think about what happens in the online video

space as being just like television. tv is tv. you watch the ad and you may or may not take action. brand advertising. that is what we're focused on. we are doing exactly what other networks are doing. >> we will be watching you guys. we will be watching your relationship with amazon and how it developed. thank you for joining us. well, it is new york fashion week. beauty answerion to future fashion? >> i thought future -- all fashion was 3-d. >> we will talk about that coming up. ♪

>> welcome back to "bloomberg west." of all the different directions of high-tech, perhaps no technology is achieving more

high than 3-d printing. stocks gained last year. technology has found its way into everything from prototyping on the factory floor to fashion. will i be able to buy a 3-d printed dress? >> it depends how much money you have. if you have a hundred thousand dollars, you can buy this amazing draws. -- dress. it captures everything that is possible and impossible about 3-d thing. it is skintight, check this out. >> high-fashion has gone high-tech. scenes, technology is changing the fabric of fashion. from sketches to virtual design, from sewing machines to 3-d printers. cninsure has embraced review printing.

>> i'm looking to make the technology of 3-d printing and intuit as i could. us as i could. >> he took the fashion world by storm with the world's first 3-d printed dress or burlesque icon ese.ante's -- dita von te this ease of tech for with designs using every innovative technology. >> we took an image of her body. then we worked over skype to create a coat which we sent to shave ice. -- sgapeways. the fuse together this nylon design. >> we've built it from the machine up. >> it is a fascinating application of technology.

is it a passing fantasy or the future of fashion? this dress took hundreds of hours to make. it cost well over 100 thousand dollars. these skills require mechanical science and assembly. this drive may prove that the future of 3-d printing is as imaginary as the fantasy of dita von teese. >> it is another tool that allows you to create forms you could not treat any other way. anfor now, this remains garment in the realm of high-fashion. -- an experiment in the realm of high-fashion. >> this is not a dress you wear every day. it is a white offensive evils -- it is a flight of fantasy. but that is not my style. >> i think you would rock that dress. >> can they print normal looking dresses?

>> it is a piece of art. a lot of work by hand is to assemble this. that is part of the idea. >> can they do things that are more accessible to average the two murders? -- consumers? -- the sectors lost money. >> the stock has taken a big hit. >> a little bit. but there are enormous valuations. >> because they have gone up so much over the last year. yesterday, we had the chief financial officer of a company that does 3-d printing. we talk to him about the business. the movement in stock has been incredible. it has been up and to the right. despite the fact that this company has paltry revenues. they have nearly a fifth million dollar market cap. the revenues are around $11

million. it is a small company. >> comedy printers are they actually sold? >> i put that question to the cfo yesterday and i want you to pay attention. it was a simple question. tommy printers did you sell last order? disclosest quarter we that we sold 5500 printers. we were concerned that our --bers >> 55 unique order -- in the quarter? >> we have sold 55 printers by the end of q3 in total. a base of 55? >> last quarter we sold 3 printers. >> the number is 3.

he wanted to say 55 since 1999. they only sold three. solded how many they have and he was giving me that 55 number. i said, are these sales? did the customer like the product and pay cash to get as was gerard how much of it was giving loans to customers. listen to when i asked him about this. >> the last quarter we disclose was q3. by the end of q3 2013, we have sold 55 printers. i think you should read our report. we disclose more than 3. two of them paid in cash. i think we should give you enough information. darnall orderly numbers available. there are no orderly numbers

available. printers, 3e 55 were financed. >> he is referencing this citroen report online. i look at the exact numbers of comedy printers they have sold, and the answer was zero. check out the answer of those free sale agreement. >> one with a loan. >> the other two were 73% cash. "research27% was services to be delivered." the company did not explain it. but they counted as revenue. but, to the printers cost? aboutlooks like they cost $341,000. this is not a big business. especially if you have to loan your customers money to buy this out.

they are talking about automotive companies stop their cost of capital will be higher than it would be for a volkswagen with work. -- or ford. if they have to loan the money to make these purchases, it says to me that this is a highly specialized this is. it is for printing $100,000 dresses. >> not dresses for emily chang. >> i think you deserve a 100,000 are dress. [laughter] >> i know that you will keep on this. coming up, panoramic photos can be beautiful. they can also be a lot of work to get right. we will take a look at cyc loramic, an app that takes hands-free panoramic photos on your phone. ♪

welcome back.

i'm emily chang. these days it is all about the selfie. cycloramic has figured out how to take smartphone photography to another level. the phone spins itself in a circle to take a panoramic auto. -- photo. after an appearance on the abc show "shark tank," it shot way up and downloads. the ceo of cycloramic is in the studio. you will show us how it works. basically i can take a selfie without having to take a selfie. >> you are still taking it. we have another one that is specifically for selfies. i do ass start and then 180 so i can take people around the table. how does it turn like that? >> i use the vibrator inside the

phone at the right records the. and ats individual shots the end, it puts the shots together. >> it is the high-quality camera in the back? >> yes. it opened in the 3-d viewer. >> how long have you been working on the technology? >> it has been one year. when we launched, it was a video. iphone.s-free is for we have 40 megapixels. we have a video converter. full-blown service. >> is it done now? can you show us? cool. >> are you go. >> is this special?

>> i want to understand the programming. programming the vibration thing, what is the science behind that? >> a long time ago, i saw that my nokia phone was moving. i wanted to do an act that was unique. i wanted to use something that was not meant to be used for that is. i thought about making the phone move. i did some tests. i change the vibration. as soon as i was able to do a 360, i thought we should do a panoramic. it will be fun. ? human actually invested in your company. how about this event. >> he has been involved because we are working on other apps. we have one that is more for selfies. you scan your face and it does a 3-d. >> let me ask you. how has it been to work with the

app store and get this thing approved? >> i was afraid it would not be approved. when we submitted it, it was the day before christmas. you know they closed on christmas, so i was not sure. we got rejected at first and i had to do a video to show it. i faded magic, and so i did a video. the video go viral. >> that is how you got into the app store? >> yes. >> what is going on with the back of your phone? >> that is just a signature. >> whose signature is that? ts.that is 50 cen i collect signatures. glad you have another phone? we can sign it.

all right. always have the latest phone. is technology is fascinating. thank you for joining us. it is time for the bwest byte. jonathan l.a. with the bite. what do you have? >> i am 50. there is a great story by the team at bloomberg news. the google view machine. check it out online stop this team at google have increased 50%. it is amazing how many deals google is involved in full we would not be surprised if they got the company of that guy. >> 50%. not 50 sat -- cent. five they are different people. curtis jackson does not work at google.

>> did you guys signing? >> he says when he gets a third phone, we can dine at. -- sign it. >> we can sign your ipad consumer. ipad? thank you for showing us that technology. ♪ . .

lacks welcome to "lunch money" where we tied together the best stories and video in business news. in ceo, goldman sachs chief lloyd blankfein says it is not

deja vu in emerging markets. it is a bloomberg exquisite. in motors, a wide-body war. the new airbus takes off and boeing is dealing with turbulence. slashes 12,000 jobs. is less more when it comes to the banking? dumb starbucks, we hear from the man behind it. actor bill murray talked about what took george clooney so long to offer the job.