," welcome to "lunch money where he tied together stories and businesses. take a look at the big deal? how about fiscal's -- facebook's $90 billion deal? will google see it? in nation, the cap answers the call for higher wages. s walmart next? look at the original g.i. joe.

stay with the times. let's kick it off with what everyone is kicking off -- talking about. once again, it is ukraine. the cease-fire to clay i failed to hold. the independent square was covered in fire and smoke. the width of -- the list of casualties and the international call for action is growing louder. government,nian they have the primary responsibility to prevent the kind of terrible violence we have seen. to withdraw wide police, work with -- right police, work with the union. >> it is the regime that created created this, by undertaking positions that went the ukraine and the state.

>> it will be necessary to discuss pacific actions to show it is important we cannot accept what is happening. >> those who committed violent deeds, those getting ready to commit more, must know there will be sanctions. there will be a meeting of foreign affairs in europe and the question of sanctions and their degree and the targeting, this question will be asked. >> those ministers from germany, france, poland, met with president viktor -- not made much of an impact. ukraine forces have been authorized to use live ammo according to a statement. police have been using batons, tear brett -- teargas. combat weapons to protect themselves and civilians as well as cover hostages. dozens are being held by

opposition fighters. one officer was stabbed and others are being held in a building that serves as a makeshift headquarters. -- lso -- the opposition protesters attacked and ransacked several buildings overnight. they set fire to the restaurant command of military troops. it has been known for its steadfast opposition. north, theon just main city also saw its share of violence as protesters marched through the streets with clubs. they marched through windows and government buildings, including the police headquarters. here it is.

[yelling] >> that brings us to the police station. after an hour-long standoff, police surrounded the building. they forced him out of his office and into the streets after he refused to resign. he is handcuffed to a poll at the local square. the group again demanded he step down, trying to force him to sign a letter of recognition -- resignation. russia, he has strong support in those sections.

this gets to the crux of why ukraine matters. alix steel can tell you about it in 46 seconds. price responsible for transporting 25% of natural gas. ukrainians make a big chunk of .hange its own natural gas from russia despite the fact it is right on a nine percent in the world in terms of its own reserves. it now owns -- owes russia about $3 billion. the state energy company missed the recent deadline to repay that. part of that financing deal from russia was cutting the gas price in the ukraine by one third. the ukraine is very necessary is heldia but it really hostage in some ways by natural gas. >> we want to point out it is not just energy markets. bonds and currencies are suffering from the ukraine

crisis. rebounded from what was an all-time low yesterday. the bullish 10 year bond, little changed today after climbing the most in a week. facebook put big money on the table. we will discuss why. plus, elon musk in an exclusive interview. his new factory and car and what exactly he has been discussing with apple. this is all coming up on "lunch money." don't go anywhere. ♪

are streaming live on bloomberg.com, your tablet, and your smart phone. i am adam johnson. facebook is buying the instant app.ge service, what's

>> that is a lot of money. >> no question. it is the largest acquisition of company. capital >> $19 billion is a lot of money. that is more than the gdp of iceland, jamaica, bermuda, and fiji combined. this is all for an instant has 450g service that million users. who is county? -- who is counting? believe it will be incredibly valuable. our focus will remain on connecting more people in increasing engagement. for the long-term, we look forward to see what people can do. >> mark zuckerberg explaining the deal on a call last night. one billion users is not bad. >> a potential competitor they just eliminated.

was a very expensive deal, to it reduces competition attention on facebook. especially newer markets. facebook has not really penetrated to that extent. popular -- >>ry it is very popular. >> it is the nature of the economy and the change pace we are in. the amount of money you can make over the long-term is spectacular. it is not necessarily important to even look at how much what's app itself will make. and a way ofel , which all ofnt the people on the planet, i want to say this is a group of users zuckerberg wants. everybody. >> it says a lot about mark

zuckerberg. >> the sheer aggressiveness he continues to show as a leader and as a determined leader, to keep your service in front at all costs with the long-term vision he is known for, that i have always talked about. this shows he is willing to pay whatever it takes to keep on the cutting edge of what will be important down the road. despite the shocking price everyone reacted to, it makes more and more sense when you think about it. >> not everyone is on board. it is said it is hard to justify the price tag, so he actually downgraded facebook. >> you have to account for the fact that there is an 85% dilution. if you are not replacing that with some amount of cash, how an you not change your target? i was in the middle of raising my expectations for their advertising revenues, which is why my target went up. where i was, six dollars

in a price target that will not recommendation, so i had to downgrade. was paying $21 per user. $5.50 for instagram and twitter is value that $120 per user. by some measures, it is paying $42 per user. that is a lot. next up, elon musk says he knows how to do driverless cars better than anyone, maybe even better than google. and for more than twice the price of a model s, you can buy a vintage spiderman comic book. we will tell you about all of these valuable collectors -- collectibles going up for auction. for the syracuse basketball team, boston college is the number one ranked, 62-59 in overtime. we had to watch this thing again. the loss in syracuse's perfect season. perfect season fans, do not

spare. the wichita state shockers are still undefeated, 28-0. ♪

"lunch money" on bloomberg television. we are also streaming live. he starred with walmart. earnings are not so good. it barely met lower guidance and guided lower for next quarter. lame the struggling consumer. -- blame the struggling consumer. -- >> it met its lower forecast but the forecast is below estimates. the proms at walmart, we have

been talking about them. we know about most of them. the economy is weak. benefits got caught -- snap benefits. cut. got cut.enefits 20% of costs related to various tax and restructuring issues in brazil and china. >> going into this new role. >> a lot of headwinds. what do you do about it? they're trying to remain aggressive on price. a smaller package, a smaller amount of stuff, so someone does not have to spend as much and can buy a little bit less. one of the other interesting things walmart is doing is opening smaller formats. you think of a walmart. it is a huge store. toept they are now planning open 272 more of their smaller

stores as well. express, a big convenience store. there are only 20 of those so far. >> struggling over at walmart. very different story at tesla. elon musk announcing quarter results that beat analyst estimates. also building a massive battery plant. betty liu asked the company's founder about this gig of factory. -- gigafactory. his own call. we will do that call and answer questions as much as we can next week. it is likely panasonic would be part of it. that is not 100% confirmed. since they are our main supplier that seems like a good likelihood. we could pay for the factory in -- fromn three years

earnings if we allow the time to extend beyond three years. if we want the factory down in three years, we would probably have to raise capital. >> tesla's new model, the battery-powered suv. >> the hardest part about it is achieving great form and great functionality. it is easy to give up on one of those two. hard to make an suv in particular that is beautiful and yet incredibly functional at the same time. >> what about the reports he has been talking to with apple? >> are you for sale if there is a right price? >> that is very unlikely.

stay focused on creating a compelling mass-market electric car. i would be very concerned in any kind of acquisition scenario, whoever it is, that we become distracted from that task, which has always been the driving goal of tesla. >> will we ever see a driverless tesla? >> tesla has built up a significant expertise in autonomous driving. i would message -- not necessarily use the word "driverless cars," that i would use autopilot. like an aircraft has. you still inspect someone to be able to pilot -- expect someone to be able to pilot the plane, but it improves precision and safety and reduces pilot workload and that kind of thing. that is the way we view autopilot in a car.

at this point, we have probably got the strongest autonomous of any engineering team car company. maybe any company. we are continuing to build on that expertise. to be the first company to market with significant autonomous driving function in the vehicles. >> let's talk about google developing a lot more than just driverless cars. it is using its big data to save the rain forest. it is unveiling a new mapping tool that may help environment thing cruise track deforestation. help avoid a pr disaster. megan hughes has the details.

almost 900,000 square miles of forest have been cleared since 2000. for environmentalists and corporations alike, it has been difficult to track the devastation. google is hoping to change all of that. google put its computing power behind global forest watch, the first real-time global deforestation map. >> it is big data that requires big analysis and it represents an information gap. no one has ever been able to. where would you go and find it out? working withbeen google and 40 other organizations. he's plays the map will update every month using data from nasa's satellite, prost us -- processed in google's cloud. >> you cannot see a month by month where forests are being cleared across. ingreenpeace targeted nestlé

2010 for endangering a -- an orangutan. a youtube video graphically someone biting an orangutan finger instead of a kit kat bar. singes have been made, better sourcing. just last month, the world's trader followed suit. even girl scout cookies will only use palm oil certified as sustainable. >> it is much harder to actually is the case and ensure it is happening, all the way back up to supply chain. with palm oil licenses for each company, you can see which ones are in charge. >> you can see in real time whether or not that supplier is doing what they promised. >> it is almost like a nanny cam. >> a nanny, -- a nanny cam for forests.

google turbocharged the entire system. >> because we ran on 10,000 computers in parallel on the google cloud, you had the result in a couple of days. >> now, if a tree falls in the forest, everyone hears it. >> megan hughes, bloomberg, washington. >> being eco-friendly and conscientious. how this chain is making a difference, coming up. plus, corporate america is taking a lead on minimum wage. that is next. ♪

is 26 minutes past the hour, which means google television is on the markets. let's take a look at where stocks are trading this hour. one measure in manufacturing coming back higher. a bit of a bounce back, the s&p and the dow each climbing half of one percent. movers wef individual are watching, first up is the shoemaker reporting first-quarter losses of $.20 per share. also announcing it expects to begin buying back stock's, part of its repurchase plan. petroleum. the energy company has been downgraded to underperform after posting a wider fourth-quarter loss yesterday.

liquidity concerns for changing that. we will be back in 30 minutes. you will get more look -- more "lunch money" next. ♪

>> this is "lunch money. i am adam johnson. today's moving pictures where the video is the story. protests turned violent last night. people were killed in clashes. the government lames and opposition leader for inciting violence. demonstrators in thailand titus the prime minister. the ways they're trying to put pressure on her to resign.

they have lost a social media campaign targeting business is also connected to the prime minister passes family. in egypt, the government has put a group of journalists on trial. reports for al jazeera and they are facing charges. thet says they damaged country's image by airing false news. -- nalists are accused today, the minimum wage today is reignited. u.s. employees wednesday were told they can expect nine dollars in the minimum hourly rate. next year, the number will increase by a dollar. .his includes employees as many asuld cost 500,000 jobs. it is why companies have expressed concern. as for walmart, the nation's it ise employer,

assessing it. president obama for his part praise the gap's decision in a white house statement. he wrote, in my state of the union address, i asked more businesses to do what they can to raise employees wages. the gap forlaud announcing the intent to raise wages for employees beginning this year, a decision that will benefit sisi 5000 workers in the u.s.. lew spoke on cnn this morning and this is what he had to say about the minimum wage debate. the cbou look at report, it shows it would take almost one million people out of poverty. one thing about american people generally, if they're doing well, they don't progression other people to do well. it is not in our power to force congress to act, we will make a case for it and have the american people make a case for it. face theall companies tells us howhe ceo

he wins over online subscribers. g.i. joe action figure has been around for g.i. -- for 15 years. he has talk about how changed over the decades and how he has not changed. ♪

>> this is "lunch money." i am adam johnson. today in start up, we are looking at small companies growing big. we will start with the online filesharing storing service that has about 20 million users 180,000ut over businesses. with jono arun

erlichman. >> we are trying to build a long-term company and that is staying we are on, independent. >> your focus on business. company inanother the area. that focuses on the consumer. you long ago decided that is not your market. withll get confused myself the fact we have the two fast-growing companies. in terms of the competition i goen your businesses, back to the ipo question. >> i would say we think about than peopleess watching the industry think about it. it is not a huge priority for us to be in the financial market rates. we think it is more important we build a robust business.

>> some people said this is in a better way for comcast. what has not changed is the people who feel like, cable. i'm curious what you think about the future of television? >> i do not know. it is interesting. the internet instinct within me says everything should move online. time, studiose and production companies are making better content than before. that is exactly the right response. you have a ensure scarce asset and resource nobody else has. it does document that is changing anytime soon. >> the start up, they want to

change the way you eat. an investor has invested 22 may dollars through his venture firm. there is the cofounder. onwe have a big focus healthy and delicious food. if you eat healthy, you want it to taste good. that keeps you coming back. disrupt big will industries. >> competitive, you could argue. it is a competitive business. , youu ask me 25 years ago could build pretty significant companies and you have a differentiated rod. >> a salad is a salad. what is a differentiator? is it planning, the music gekko

>> it has to be all those things. the quality of the product, where we are sourcing it from convoy to use technology as part of the experience. >> what did you learn from aaa? >> we learned a lot. they do a great job with their products and having them be consistent. >> i want to jump in the technology side as a consumer of the product. i was telling guys we order in our office every monday. >> thank you for your support. that a shameless plug? >> no, it was for real. these guys have thought about the experience in the way most people in the restaurant business have not. i starts with quality ingredients but ends with the consumer. that matters a lot. >> they watch the mobile app and soon you readable to order on it. that will be one of the technologies that does disrupt the restaurant. there is no reason to stand in

line when you know what you want already. >> on thursdays, we have been featuring a series about how small companies are facing down big problems. today, we're looking at a little company growing its online magazine business and it wants to become the youtube of print publications. the issue where the world's --leading public platform globally to digitally read newspaper catalogs, magazines, pom-pom magazines, a magazine dedicated to women. one of the big challenges we have had is, how do we make sure the world knows about it? it is not something you could pr.diately overcome with it is about making sure we are tong a number of things

facilitate ways to share it better. one of the things we recently introduced, readers can go create stacks of contents they like. my kids are three. can share and watch and see who is following the content and who else is reading it. people that share your same passions and interests, it makes the world a smaller place. we are now north of 80 million people coming to read issue content every month. two orct over the next three years hundreds of millions of people. we do not have mass yet. >> i am julie hyman with breaking news. more developments out of ukraine. has indeedn union committed to sanctions against the country.

he said those responsible for violence in that country do include the government of that country. we have seen the death toll mounts to claim the ukrainian government and protesters there in independence square. we will bring you more updates as we have them. tune in more bloomberg television next. ♪

>> it is all about the classics. president explains to matt miller and trish regan. >> when i was a kid, it was mainly lego bricks you're playing with. today, the story i mentioned

takes over a bigger deal. the experienceke lends very well with the digital experience. there are games out there. there is a movie out there. >> what does that mean you >> the movie for us is a fantastic celebration. ands about creativity imagination. that is why we had the movie. it is very relevant. >> it seems like it is more than just a marketing tool and a giant commercial for lego billion -- building blocks. as turned into something. lego has a story. be almost as important as lego as a toy. >> i think it is. the story, there is a lot of nostalgia. it brings smiles to people's faces at all ages. it is not a kids movie.

it is equally appealing to adults. class i lug legos. another classic, geo joh just turned 50. still going strong. boys and has two decided to ask fun and ask what so resilient. >> in the early days, it did not have a name. it was a man of action a boy personality onny their. it is easy to see -- every boy had a family member who served. >> there was a point in history to talks not so popular about the military. joe had to take a branding turn. >> the 1970's was a very successful repositioning of g.i. joe. by the end of the 60's, hasbro

the new it had to change. it had tons of cool new innovative features like lifelike hair and kung fu grip. these things have become cultural touchstones. quoted shows, guys who kung fu grip, these are fun but are equally important in showcasing innovation and freshness. inwhere is the animation g.i. joe right now? when i think of innovative products, i think -- where is joe innovating? line is theoh brand-new line where we showcase the innovation of g.i. joe. we're taking an iconic library. them inre delivering cool new constructible forms.

we think hasine buzz and excitement. it is a new way to express that core intellectual property. we will have new versions come out in toys r us. >> another american classic is superman. these things go for big bucks. stopped by surveillance to explain why. >> nostalgia is on a rebound. the resurgence of nostalgia bringing back muscle cars and tv shows and now the baby boomers at their peak earning years, they have kids out of college and are looking back to things that interested them when they were younger and are going back to the hobbies they had been. they are pushing the best item prices way up. >> here are some comic books, important here. superman, all the major movie characters, spiderman, are these museum quality -- quality echo thehis something

smithsonian would bid on? >> i do not know. they would love one of the viewers to vote on it and donate to the smithsonian. qwest just to get a price >> thetive, how much? original comic book art is from 1939 from spiderman. we estimate that will sell for $200,000. >> the ones we're looking at, that is $600,000 worth of comic book right there? >> so i get these and i pay off my mortgage. , athe three comic books least half a million. >> is there an increase from years ago? >> a huge increase, especially from the top end. people have been putting a lot of pressure on the market for things that do not come along very often. the best items, they do not go straight up. >> what defines quality in a

comic book? from zeros are rated to 10. there are holsters that are sealed. -- he could you bring sold babe ruth to the new york yankees. chicago cubsx world series. what is this jewel worth? >> thousands of dollars. >> thank you so much. it will look great above the mantel. >> from the auction house to the grocery store, action heroes are everywhere. today's mystery meat. >> go, ninja, go, ninja, go. ♪

>> word to your mother.

twice it is 56 past the hour. we're on the markets. a bounce back.

better than estimated manufacturing data out in the u.s. this morning. jobless claims falling last week. take a look at what is going on in the treasury market. there, we have a bump up in yield. the yield going to .76% here today. people selling treasuries as they are buying stock. look at what is going on in emerging markets today. in the the clients emerging market. recent declines there. a bounce back in that index. it looks like it is heading lower once again. earlier this morning, we heard from hans in the loop. he said now might be an opportunity to invest in ukraine. mists of the violence today, we have seen a bounce back in bond prices. on the short end, about a 30% yield. the countryee completely coming apart at the scenes, civil war, it is not a aretime to step in if you

in our shoes. >> we want to highlight a couple individual movers for you as well. walmart is one of them. it reported fourth-quarter earnings that did not beat analyst estimates by a penny but short, and did fall sales fell short. economic trends, higher health care costs, they keep hurting the u.s. business. tesla is gearing up for futures growth. earnings also beat analyst estimates. on a macro scale, and now may not even time to worry about inflation. adam johnson has insight on what that could mean for your portfolio. >> worried about inflation, do not be. you should be worried about income. we are just connecting a few of the dots in the past 24 hours. growth is hard to find.

consumer prices rise only 1/10 of one percent. inflation is in the u.k.. slips toring in china a seven-month low. growth is hard to find. if you think inflation is an issue, you should probably rethink that. here is another.. this came from a walmart earnings release. economic factors continuing to weigh on our outlook. we now expect the lower end of the range. this is coming from the world's number one retailer. it is not inflation. it is the opposite. rates will stay low for a long time. we need to find income. low for aeping rates long time. get paid while you wait. the high-yield. a dividend of 5.98%. partnerships, the ticker for that, and look at this, the

real estate investment trust. dividend of 5.8%. pretty impressive. we get paid while you wait. do not expect inflation anytime soon. >> thank you. we will be "on the markets" again. ♪

>> live from pier 3 in san "bloombergwelcome to west." i am emily chang. we are covering breaking news out of ukraine. there's a meeting of the eu foreign ministers and the council has approved sanctions on ukraine which include the set travel bans and the freezing of bank accounts. this is after a day when the death toll has risen to 64. ourmore, we will speak with bloomberg news reporter on the ground in kiev. the lead story is facebook striking a deal to buy whatsapp for $19 billion