>> live from pier three in san francisco, welcome to "bloomberg west." bitcoin is on the comeback trail. we will take a look at why. disney and dish sign a landmark bill that could be a game changer for the tv industry. the new agreement allows this to deliver disney content over the web to read up first, i want to welcome our special guest host, david goldberg.

are you ready for your hour of fame? >> it will be fun. >> you're out with a new survey monkey mobile app. >> we launched this week and half ago. we want to give people the power of survey monkey on the web and give them the power to create surveys, send them out, and analyze them on a mobile device. more and more people are living on their smart phones and we

have never had a full-functioned survey monkey app to do the creation and analytic side. >> we're going to showcase of the surveys. one of them, the bitcoin survey, we put this out there an hour ago. we are to have a hundred responses. what is the kind of speed you can get these done at? >> you have a quick question. you are on the go. you want to ask a question. people are going to come in and you will see the responses in real-time. we will see them as they come in during the show. >> we will do a survey on bitcoin, samsung versus apple. we will do a survey on the sharing economy and how often people use the services. my question is, how many businesses really need surveys on the go? >> sometimes you want to create a quick survey and go. some want to check their surveys but i've used frequently where i put one out in the field and people are quite understanding the question. i want to change it. i edit the question general time and i see the results as they come in. it is all of those things together. >> how many surveys to you do a day?

>> 50,000 surveys get created a day, something like that. large numbers of surveys being created today. we are seeing that the app has been very popular. we have over 100,000 downloads in the first week. >> pretty good reviews. >> we are excited about that. it is early. we are launching in more countries. there's a lot more to do in mobile. >> all three of the surveys i mentioned were tweeted out from our account. you can answer them there and we will get to them later in the show. i want to get to our lead story of the day. apple cfo peter oppenheimer retiring at the end of september. he will be replaced by luca maestri. he saw shareholders get returned over $50 billion. any time someone leaves a company as powerful as apple, questions start. did something go wrong? what do you think? >> i think this is a pretty orderly transition.

there has been a senior cfo candidate at the helm, so i don't think people will look at it and say this is an on orderly or an unexpected transition. people will be not surprised by it. people oppenheimer has been an incredible person to this company. they have seen dramatic expansion in sales, etc. his stepping back is not altogether unsurprising. >> when you look at the numbers, they are pretty astounding. when he took over in 2006, sales

were $19 billion. last year, $170 billion. >> i think the question is, is the new guy up for it? he has only been there a year. that is my question. can he step up? >> cory, is luca up for it? >> he has seen the other side of success, that being failure. he had a lot of issues when he was in europe. he has seen how competition financial situations can be. it is interesting to have someone with so much experience coming into the job. oppenheimer did some really interesting things and let the company through changes. tim cook gets all the credit for

taking the difficulties of manufacturing thing on a global basis, something we have never seen before, and getting that distributed without having big inventory problems. this is a financial component to that that is just as difficult as the hardware component and oppenheimer managed that seamlessly. >> they said that when they met luca they knew he would be the successor. what you look for in a cfo? >> you want someone in a public company that the public will trust. that is a critical thing. how do they think about the problem of too much cash? that is the question investors want to know from that cfo. that is not just his decision. that is tim's decision at the end of the day as well. >> he does have quite an extensive resume. he was cfo of xerox, g.m. europe. when you look at a guy that has

only been an apple for a year, what are your questions? >> his background has dealt with complex financials. it brings a lot to the game. apple is going through a. of transition as far as having too much cash on the balance sheet. restructuring as far as having a little bit of debt on the balance sheet. out to buy back stock, how to make it effective. all large company problems. when we say large, apple brings a new dimension of scale to it. these are interesting challenges. i think that he has a very salient brand to bring to the table. we are hoping for more disclosure, something that was a little potentially challenged with peter oppenheimer and steve jobs.

hopefully, that improves as well going forward. >> there is one product that makes apple the most money of any product and that is the iphone. the smartphone market is saturating. growth is slowing down. how do they combat something like that? >> absolutely. the introduction of new products over the course of the next year is something that will happen. have to figure out how to get the financial strength they need without overcommitting resources. i want to take issue with something said a moment ago. when i went to visit apple, oppenheimer would sit down with us for lengthy visits explaining a lot about how the company -- not just with what they were

doing, but how about they thought about financials. i think that was one of the roles that he had when jobs got sick of dealing with wall street. oppenheimer opened his calendar and spend time with journals. >> we're going to talk a little bit more about the future. >> you guys think it is a bullish signal? >> this has been underway for a long-term. they were looking the barclays cfo for this. they brought luca into room him for the role. he has probably made shovels full of cash at the company. >> disclosure is one of the issues where investors are never satisfied with whatever they are getting. they want more. with technology, and particularly in the changes that the industry is going through coupled with apple's cash and buy back and dividends, more information is always great. incremental information is great. we are looking forward to getting more from luca. >> thank you both bird we'll be talking more about the future of

the iphone woman do the survey monkey survey later in the show. be sure to turn into "bloomberg west" on thursday. i will be speaking with eric schmidt and jerod: in los angeles. we will be back. ♪

>> welcome back to "bloomberg west." i'm emily chang. we're talking about a software startup that makes key signatures easy. it was expected to go public but instead raised $85 million in new venture funding bringing its total to 210 million dollars.

cory johnson is with us from new york. why not go public this year? >> we are building in terms of digital transaction management. every company in the world is a potential customer. every department in that company is a potential customer and every person is a potential and user. we're taking these funds and investing in our platform. we are also focusing on key verticals like financial services, health care. especially with our 500 partnerships, we announced a long-term strategic partnership with microsoft where we are integrating a product to office. that will expose us to one

billion customers. >> why can't you do that inside a public company? why did you stay private to do that? >> it gives us some freedom to play out a lot of these chess moves and continue to make built to last investments. we'll be announcing the dock you sign trust foundation which means carrier class availability. we're defining xttm standard in terms of security, enforceability, openness. >> i remember talking to the guys at work today about their decision to go public. there was a belief there that having a stock, let alone having a successful ipo, helps open some doors in corporate america. you have run publicly traded companies. what you see as a downside to publicly traded stock? >> i see no downside. what it allows us to do is

allows us to think long-term. our objective is to create a great long-term sustaining company and be the global standard in digital transaction management. we look at an ipo as a financing event and nothing more. >> you recently did the same thing as survey monkey. you raised a lot of money instead of pursuing an ipo route. you said that could be in your future. what you make that decision? >> is different. keith raised eight a chunk of money but not actually cashing out investors. we catch them out. it is kind of a different

strategy. i don't think he is not going public he is saying just not this year. >> you think of some of our investors like salesforce, a number of strategic partners. that is fundamental to our strategy. to thrive in a heterogeneous environment. >> there have been successful tech ipos recently. the environment seems good. why not take advantage? >> it is more than about the short-term money. it is about building something great to last. we look at our customers -- we have 95,000 customers large and small. we are putting 40,000 unique users on a day. this is what we're focused on. the thing that is really whipping the wind for us is the tremendous return on investment that our customers are getting. john henshaw will be speaking at

our momentum conference. he is with hp. on the average, they save $30 per document and have reduce turnaround time by 21 days. >> it sounds like what you're hinting at is that when you are at a public of any is that there is a pressure to focus on the quarter and that you are focusing on the ground game, not the long ball. is that what happens at public companies? >> it allows our entire leadership team to focus on our customers and on our partners as opposed to when you are a public company and you are focused on quarter after quarter after quarter. we are taking advantage of that. >> how do you reward your employees in the meantime and had you make sure you don't wait too long?

>> we allow our employees to sell shares we raise money. >> for us, we have a great compensation program. the employees at docusign see this giant tidal wave coming. this is one of the biggest markets. it will become the global standard and they have their sights on the long-term. even more than that, i think they really realize this is an opportunity that is once-in-a-lifetime. this is a noble cause in terms of giving people the freedom to digitally transact anything, anytime, anywhere, anyplace. >> the future of re-signing. thank you so much for joining us. cori, dave, you're sticking with us. you can vote in our polls this hour. we have tweeted them out. we'll be right back. ♪

>> welcome back to "bloomberg west." i'm emily change with our special test host, dave goldman. it is a battle of the five. the galaxy as five was released in barcelona last week. apple also has the five s, the five c. we have talked to customers to see if they want to upgrade. what did you get about the health of the smart phone market? >> there were 80,000 people. it felt like ces but there was not a lot of excitement. >> when they unveiled the galaxy s five, there was sort of silence. >> it was not an overwhelming wow.

it was like, this is incremental and nice. is interesting because samsung has seen as innovating and outpacing apple. apple got that same reaction to be iphone 5s. we ran the survey. 17% said they own a samsung galaxy and did not have in intent of upgrading. we seem be slowing down on the features that people want. >> the thing that did come back that people really want, and this is hard to do and not something you will get done in a year -- people want longer battery life. you have big phones with great screens and they can do amazing things and then they die on you. >> if i knew i could get a phone where the battery would

guarantee last me all day long -- >> that is the single biggest thing people want. not screen size, not anything else. >> when it comes to the iphone, would people be able to that willing to upgrade if they cannot with a bigger screen? >> i'm sure there would be, but we did not see screen size at the big thing people wanted. we saw battery life. there is not that much interest from apple users who do not have an iphone 5s for buying one. >> what about the iphone 5c? >> no interest at all. 93% said they do not own a. >> sometimes i wonder if the billboards on the one-to-one is a signal what apple is trying to push. there are so many iphone 5c billboards and i wonder, is it dead in the water? >> it looks like it has not found its niche. i think people thought it would be a lot cheaper. price is something that people care about. it is not that she.

>> they do want a smart watch from apple though. >> i think it is probably the most interesting. people are much more excited about a smart watch than the are about google glass. we have seen that continuously. they believe that apple will create a great smart watch. >> we have a couple more service coming up. what about travel. also a survey about bitcoin. check out our twitter accounts. we will be talking about bitcoin next. it is bouncing back after mt. gox went bust. ♪

>> you are watching "bloomberg wes," where we focus on technology and the future of business. i'm emily chang. radioshack's turnaround plan is not taking up. revenue fell 20% in the fourth quarter. radioshack it said it will close up to 1100 stores. chairs are plunging down more than 13%. car app uber is launching a new featured that will notify users when search prices and. it rolls out this week. it received audio criticism for

charging writers as much as seven times the usual fare during an east coast snowstorm. is a changing of the guard at qualcomm. mollenkopf officially takes over sco. the company raised its dividend and boosted its share buyback program. bitcoin is bouncing back. trading today at $668. this is just a week after mt. gox declared mcgruff see and when off-line. survey monkey had a survey for us to get your opinion about this. the ceo of surveymonkey dave goldberg is here with us. i don't understand why the price

is going up after the after the bankruptcy of mt. gox. we're going to get to that in a moment. >> it seems like 2/3of the people, 64%, have said that they heard of bitcoin. >> most people know about it. >> there has been a lot of talk about it but very few people are using it. >> only 11% say they have bought any. >> i'm skeptical as a currency for transaction but i am interested in a store of value versus -- i am more excited about it as a commodity. a better thing to store your wealth and then gold in places like argentina or iran. >> are you nervous about it being stolen? >> i think we will see a change in the bitcoin economy. the first thing that people are going to one is security.

i want people to know that this is going to be safe and insured. a lot of the things we have in the banking and revelatory system, people will want with bitcoin for to continue to -- >> you can continue to answer the survey during the show. number 3 -- have you ever encountered an establishment that uses bitcoin or except that going? multiple said no but -- >> 20% is higher than what i would have guessed. how likely are you able to use it in the future? we had about 12% that said extremely likely. that is actually pretty good considering it is something that most people aren't using today. >> not at all likely, 54%. the final question. how likely is it that bitcoin will become a widely accepted form of currency? >> 16% said very likely. it is low, but for something that is -- very few people actually own and we had a major meltdown last week, it is not bad. but a lot of people think --

more than half think it is not at all likely. this is a little different. when we did the mobile survey, that was to our survey monkey audience panel. this is just anyone who wants to come in. this one is not scientific, but it is fun. it is diverse and we are getting people coming through "bloomberg west" to answer it as well. hard to say, but interesting. >> will go on a deep dive into bitcoin now. what happens to the people who lost their money through mt. gox? john is a joining us from new york. eric voorhees is a bitcoin investor who lost almost $300,000 in the mt. gox meltdown. he is with us via skype from panama. eric, tell us your story. >> my story is a long one with bitcoin. i have been involved since 2011. it is forever in the bitcoin

world. i had some money with mt. gox. not all of my money with bitcoin, but some. i knew that it was not a great place to keep my funds but i had it there for day trading and entertainment purposes. they are gone now. i don't expect to ever it that money back. it is a big blow, but i'm glad that mt. gox is gone. >> what have you try to do so far to get it back? >> i know what is going on. it is not going to come back. i have written off as a loss. >> have you given up on bitcoin or are you not completely dissuaded by this loss? >> no. bitcoin is my passion. it is what i do all day, everyday. it can change the world. mt. gox was one bad company. they are not going to negatively

affect the coin over the long-term. the technology itself isn't phased by mt. gox going away. the ecosystem is made much more healthy. >> it sounds like eric has already thrown in the towel on what he is already lost. do the people who lost money at mt. gox have any legal recourse? >> i think that eric's skepticism is warranted. with a company filing for bankruptcy in japan, it is very similar to the united states. the chapter 11 reorganization. all litigation against a bankrupted organization is stayed. there are people and entities to go after. there is the ceo, management. you have seen up proliferation of class actions that have commenced. there has been one in the northern district of illinois. there has been one in london. people are going after the management of the company, the ceo directly, and the parent company as well. there is liability there. the question is, will you be able to see recovery?

>> one avenue that i have seen people try to pursue is that bitcoin, they are not completely anonymous, each one has a code. people are trying to trace the codes of the coin stolen by hackers. if those show up again, how easy will it need for people to recover through that method? >> you'll have a number of individuals then. i think it will be a harder method of recovery. the easier method will be to go against the principles of the company. a be some of the related entities, maybe some of their auditors, people that did their cyber security systems because clearly this was a situation where the security in place was not sufficient to prevent 850,000 bitcoins from being stolen. i think the most direct route will be against the principles and against affiliates. at the end of the day, is there going to be a pot of gold there for investments? the answer is probably not.

people may have to seek recommence in a bankruptcy court which is never a good thing for investors. >> going forward, are you going to continue to invest in bitcoin? are you going to wait it out and see what happens? >> no, i am big time invested. instead of spending money on lawyers for years in litigation, those dollars are better spent investing in the bitcoin and bitcoin company. we had 50,000% growth and appreciation over the last two years. whatever i paid on lawyer and bought bitcoin with that, in two years i but the result will be better if i bought bitcoin itself. >> you are bullish on it which explains why the prices go up. where do you think it will be a year from now? >> the first rule of investing in bitcoin is don't try to predict where the price is going. it's possible it can replace the

way that people transact in the world, or the thing could fall apart and it could go to zero. if you are up comfortable with the outcomes, you have to get in and hang on for the ride. >> eric, you have a much bigger appetite for risk than i do. thank you so much for joining us. we will be back with more. you can weigh in on all of the surveys we have talked about today. tell us where you book your travel. we're tweeting out the survey. we will be right back. ♪

>> welcome back to "bloomberg west." i am emily chang. >> dish will now offer disney,

espn chose over the web. i want to bring in jamie montgomery. the founder of oasis, the montgomery summit. with this as well is jon erlichman. what you think of this big deal between dish and disney? is this a first huge step towards changing elevation and the broadcast networks as we know it? >> thank you for having me here. the industry is changing and it is changing rapidly. disney and eagle star are reacting to that. it sounds like a trade. disney is offering tv content rights everywhere in return for moving out the technology to create a dvr-type scenario. it is a wise move. it is one of many in the shifting landscape of the future of digital content.

>> if you think about where the tv experience goes as emily was suggesting, if dish was able to come out of this deal, it long-term rights to have disney content if they are offering more of an internet tv experience as opposed to a satellite tv experience, how successful do you think that kind of offering could be? >> very successful. i think that is what the advertisers are looking for. the money is moving into video advertising. they are looking for well-defined marketplaces with the handheld and over the top television and mobile platforms. that is what people will receive. i think the comcast acquisition of free will reinforces that as well. i think it is one step of many. you have different consumption patterns. we call it binge viewing. the week before last, "house of

cards" had a new pattern of consumption. this is a significant step in a major shift in the consumption pattern of content. >> do you think at the end of the day that the cable companies are scared by this? >> absolutely. >> they can still offer the broadband. the consumer still has to look at somebody who is using internet tv and needing access to the internet and saying, ok, they are going to have to consider using comcast and for the extra amount of money that you pay for video, maybe the difference is not there. is there a real competitive threat? >> absolutely. i think the wire into the home

goes the way of the old telephone line. it is not required. i think the able companies will offer broadband and they will have competition for that from wireless and from fiber players. that content will become a more all a cart offering. i think it will get a lot more complex. we may spend more honey on content. this will be a different menu of content. >> i will be at your oasis conference tomorrow sitting down with eric schmidt, the executive chairman of google. thank you for having me. i'm looking forward to it. in terms of your conference, what are some of the big trends you are looking at in terms of what is going on in tech is impacting the investors? >> analytics and cloud is a huge area and cyber security. >> what about valuation in general? >> people are worried. is this 2007 or 2009? we think valuations are high. we do not expect them to go much

higher. it is a good time to raise money, go public come or sell your company. i think there will be a lot of activity at the conference. >> i will be seeing you tomorrow. jamie montgomery as well as our own jon erlichman. thank you both. i will be moderating a discussion with eric schmidt and jered cohen at the oasis summit. you can tune into that on thursday. you can still vote. had to our twitter feed. ♪

>> welcome back. we're here with our special guest host, david goldberg of survey monkey. we're talking about how people book their travel. but look at some of the things we found. >> we asked people how often they use a home --

>> six percent said never. -- 70% said never. >> the group that does it it is passionate, but it is small. we asked people how typically book travel and it is through hotel websites directly. we got 4% to say vacation rental sites. i think that is the main thing. one of the things i came back is why would you not list your property and all people said, not knowing the people i would rent two. 42% was the concern. how do you respond to that? the majority of people never use booking sites like air bnp. >> we do a lot of surveys

ourselves. the target market for someone like a homeaway -- there is consistent data on that. about 17% of families they go on vacations choose a vacation rental. by far, the majority stay in motels and that is the competition for our business. when i started this company that number was about 12%. it has been growing about a percentage point every year. it is a $100 billion economy in the u.s. and europe. travel is very big. 70% is quite a bit of money. >> we are serving everybody. those numbers are fairly consistent you take out the people who are not in families. what is the barrier for people for deciding to use a service like yours? >> i think that brands help a lot in any purchase decision. when you are staying in a hotel,

you typically have a brand to work with. you know what a weston is or a four season is. a vacation rental is owned by an individual and may be far away or halfway across the world. one of the biggest barriers is information. what sites like ours try to do is try to provide as much information as possible, photographs, and provide reviews of the property so that people feel more comfortable about their experiences once i get there. >> when i traveled my family, i almost always use a homeaway. one of the challenges i have found is that sometimes people do not respond right away. how do you overcome those challenges when you are dealing with regular people? >> historically it has been a marketplace type of business. almost like ebay in the early

days where was a bit of the wild west. you are introducing buyers and sellers and some of those sellers would respond quickly and some would not. what ebay did is they brought in a company called paypal and they try to standardize the transactions on a payment platform and system that made response quicker and made everyone else feel safe. as the evolution we're going through at home away. we launched the new payment program. about 32% of that owners are not platform. our hope is that we will get the majority of our owners using a system that makes all of that information function in the same way that a hotel booking may. you go to the site, you know what is available at the time, you can book it quickly or if it is not available, you know it at of time. >> one of the ways that people discover places to stay our portals such as orbitz or expedia. talk to me about your relationship with expedia.

>> i said early were 17% of family stay in vacation rentals. we are getting most of those today. we have a very broad foot rent around the world. we are doing 10 billion plus in transactions on our site. what we're interested in is the other 83%. those are people that go to sites like expedia and orbitz. we are looking to introduce the products we have to those consumers. we have recently struck a deal with expedia. our properties are starting to appear on expedia in test mode. we're finding that it is not cannibalistic to their business or our business. there are people on the expedia platform who do not know vacation rentals are available and when they see them on expedia, they think this is a good option. they have five people going and they are selecting them. so far, so good on that test. >> thank you for stopping by. i know you're headed back to austin, sxsw.

it is time now for the bwest byte. jon is jumping in on this. dave g has the bite. >> 6%. it is the number of people that access the internet from only a mobile device. i think that is an interesting trend that we sort of have to pay attention to as mobile devices, like these tablets, get a lot more capable. are people not going to have pcs at all? >> so not just mobile first, mobile only? >> i would've thought the number would be bigger than that at this point. i would imagine of that 6%, about 90% are under the age of 25. >> it was about 12%. 12% for younger consumers. it was definitely higher in that age bracket. >> dave goldberg, so great to have you on the show. you missed your calling as a tv

anchor. ♪

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