>> the shanghai solar firm becomes china's first company to default. >> international backlash builds against referendums in crimea but lawmakers stand by a vote to return them to russia. >> and the race to find bitcoins founder despite this man denying that he is the creator. and a high-speed chase.

good morning, everybody. >> after a brief shift to yesterday's emergency meeting in brussels, and president obama's order on financial sanctions. ryan on theto ground for us in gf. kiev.p >> they voted to secede from the ukraine and join russia. it up by two weeks, clearly in a hurry. said in kievtaria the vote was a farce. if you think about it, they have several thousand russian boots

on the ground in the peninsula and as far as the regional authorities are concerned, they will go forward with this vote. says it is the u.s. not legitimate and they won't recognize it. we have seen this blueprint before in regions that want to break away. they declare themselves independent and have these kind of referendum. it doesn't mean that moscow will .nnex crimea there is a separate set of legislation that would allow the government to do that. in the past, they have not done that. it does legitimize their promote -- their approach to crimea and gives them a stronger foothold. >> we had this meeting in

brussels, harsher words from the eu than in the past. going around their business think they have been supported gecko do they feel like they have been abandoned? >> somewhere in between. they are hopeful they are going to get more support. it will not get anywhere in terms of this military intervention by russia. bit cynical,are a perhaps. a bit skeptical that they will get all of the support that they need. there is a sense that crimea has been lost, russian troops will stay there as long as president putin wants them to. all they can hope to accomplish his bring law and order to the rest of the country and make sure those troops don't move

into the east of the country. china has registered its first ever default today. they say they weren't able to make a payment to bondholders. some people are talking about bear stearns or even lehman moments. is that over-the-top? >> we have had billionaire draw parallels with what is happening in china and what is happening in the u.s. in the lead up to the global financial crisis. that comparison is not overblown. it is not just the solar companies that are at risk year. ande are other companies

inustries that are operating sectors with a lot of overcapacity. some of these companies have bonds trading at levels that indicate they are also in distress. the question on everyone's lips is which company will be the next company to default. which will be the next tyra's solar. there was a government advisor in china turn these companies zombie companies. .ith the debt to times equity these walking dead companies, their ranks are growing. they are feeling this is not the first onshore default we are seeing. a lot of commentators saying this is a positive development because it also means that the

government is trying to play by market rules. >> this is just a $14 million payment. this is quite a small company and contained. they said this is a positive development for the market. it is going to give investors a better idea of how they should be pricing risk. operating in a market that has never had a default before. others said this is a sign of .aturity and this is not going to spark a credit crisis. first publishing a paper on

a digital currency that has become the background -- the backbone of bitcoin. newsweek claims to have found the father of bitcoin but he denies it. quite an exciting tale. >> it sounds like something out of a film. car chases drew l.a., a $600 million fortune, and denials to journalists. it is claimed by newsweek that they found the father of bitcoin, the pseudonym of the programmer or a group of programmers that wrote a paper and with the initial source code for bitcoin. 64-year-oldis a and a government employee living in temple city, los angeles. they say he changed his name when he moved from japan and was

house.ted in his he said i have nothing to do with this at the moment. >> he said he never heard of it until his son called him and said he was being hounded by journalists. newsweek is standing by their claims, the journalists saying i confronted him before i put my story out and said i am no longer involved in that and cannot discuss it. says that is just a bit of confusion. it reads like a movie and

they are a bit cynical. is why many are saying did he change his name? is an executive, this incubator for startup bitcoin companies. at length toas so remain anonymous, why did he put his real name on the top of ?hese codes who has tried to do everything to remain anonymous. interestingly, the only way we are going to know who the real is byi nakamoto is is

finding his digital signature. is this 64-year-old physicist the real satoshi takemoto? story goes he wanted to created because he was cross with the foreign exchange story train sets that he was buying in britain. buting wrong with that, that's the reason behind the whole thing. he says i am not associated with that anymore. >> let's move on. not a lot of confidence going into these forecasts. you need to be a meteorologist rather than an economist to see what is happening here. guess.ve got to

look at some of the ranges. they are pretty large. another thing would be to change monetary policy based on this. look at the mention of the word whether. >> talking about policy changes, what's going on here? used -- nevermind the data that's been. the data to come we may have to accelerate because we might be behind the curve. i think it will be fascinating and fair to say he is not an

outlier of the federal reserve. you so much, the very latest on the u.s. jobs. >> coverage later on and the weather forecast for you. talks with the white house to ensure president obama and other staff members continue to use their blackberry devices. trying to shore up the company's base of heavy e-mail use in government and business. >> south african elections are fast approaching. the presidentth ahead of the vote and he says the government must push for more black ownership of businesses. >> we have made a dent. .

>> the carrier is trying to conserve cash. developers create an interactive children's story about compassion and forgiveness. ♪

>> we want to look at the role of the tech community during the crisis. >> with all the gloom and doom, you can be forgiven for missing what is a very thriving community of startups. by an interesting startup, to say the least. a ukrainian businessman, i

want to ask you about independent square. >> troops providing food, medicine, money. creating barricades. it is not about throwing molotov cocktails. for me, it is not an option -- him out.nted >> he is the kind of man that sees other people in his country like cattle and not like human beings.

>> [indiscernible] >> they are kind of in at. it there is a mobile walkie-talkie. the influential lives of the russian government.

it is just a coincidence that it was published. we tried not to have hate in our hearts because they hate just makes us more evil. >> it's in the apple store. >> yes, the app store.

it will work for every kid around the world. we have to let our workers not go to work some days because it is very dangerous on the streets. the district [indiscernible] >> we don't have very much time but i think that a little -- people would be surprised that there are so many startups in ki

ev and the ukraine. >> we have talented guys here. high-level education. >> working out in kiev and in general. we will continue this morning, not just the events in the ukraine but how businesses dealing with it. $19 billion is a big number to shoot for. the goaldomination is of the italian jeans maker. we are speaking to the family behind the brand about doing business and taking fashion cues from lady gaga later on.

♪

>> time to look at the hot shots.

the silver medalist won the gold . the finals being held in switzerland. >> the international speedway in florida has been turned into america's toughest, longest, and the most grueling. jumpstains 40 monster using 500 tons of dirt. things will get pretty muddy when the race kicks off on saturday. and the australian challenge for the america's cup. it will take place in the united states in 2017.

>> i may give you the early moves in european markets. trading losses about one percent. one number, a big market focus. number,comes in at that about six and a half percent at the federal reserve. it doesn't even matter anymore. take that at the high for this year. about two-year highs right now, that is key. there'll be tough questions. >> surprised to hear him talk about it yesterday. >> the chief executive serves up his ideas.

>> it has been called the first true british sensation on par with google. we will speak to power tag about his startup. ♪

>> welcome back to the pulse in london. >> the top headlines. >> hours after newsweek identified dorian nakamoto as the bitcoin kreider, the 64-year-old physicist was chased by reporters through l.a.. he fled to an associated press bureau where he denied any role in the digital currency. >> the main reason i am here is to clear my name that i had nothing to do with bitcoin. nothing to do with developing.

i was just an engineer doing something else. >> china has registered its first ever onshore solar company. they were not able to make payments due until now. >> returning to russia and a provocative step. speaking at the referendum. >> lifted to a europe editor.

>> they made it very clear that russia engages in negotiations. in order for russia to do that, they need to recognize the government. it is being very inflexible here. the second thing to watch out .or, it is this referendum we find out there has been a

that crimea starts calling itself part of the russian territories. >> how serious our economic sanctions? >> this is a line not clearly drawn by the european union at certainly if we see something like that referendum going ahead, we will get those numbers put into place. would that constitute with the european union calls a further destabilization of the eastern ukraine? destabilization, not sure if they will bring out that thread of the sanctions.

>> support for the incumbent national congress. the mining strikes, a big problem for him. >> he did answer our questions about the mining strike. we see share prices falling. there are 60,000 members and we know it the arguments are. aboutbasic salary is $1000 at the moment for entry-level minors. they want that to be more than double.

there will be a 44% increase by 2015. the gap between the minors and the unions are pretty large. they are trying to find a solution. it doesn't sound like you have many answers there. >> [indiscernible] they must consider if the company pays the wages, what will happen to the economy act oh the other side of the employers. if they stick to their guns, what will that do?

>> how are they addressing this? you mentioned mail elections. they are trying to address the seventh of the population, saying we need to increase black ownership in the economy. >> and you can deal with this to empower people.

they must continue. how do we bring in others into that system? empower people properly. they have been trying to transfer company stakes to black investors come a but that clearly hasn't worked. >> he can get very popular, and economy that is pretty dramatic. >> a story that we will watch on bloomberg tv. >> the credit facility with a possible ipo, said it to be work with goldman sachs. >> they go straight to customers living rooms.

the bartender will make my ties and more for you. >> for the first time in its history of a public company not celebrating that. >> we brought you an interview with the company's rock 'n roll founder. >> i and the artistic director of diesel. i have been the stylist for four or five years.

we are always developing new techniques with to be more comfortable and different. my favorite. this will change her life. it is half jersey and half denim. and incredibly comfortable. you my love this one, for example.

they have been associated with the alternatives. >> up next, we will bring you more from our special series on diesel. you would be crazy not to start a company in italy. his own printer -- entrepreneurial culture. ♪

>> before the break, we were hearing from the artistic director, a flamboyant character. let's hear from the ceo that owns the italian brand. this man is thinking about expansion. diesel's flagship store is in italy. the denim company began 35 years ago using the name otb. it bought a stable of brands and has a yearly revenue of nearly $2 billion. the man at the helm is -- air to the diesel thrown. diesel throne.

now he has his sights set on global expansion. >> we will probably go after brands and companies that positioned himself in a more contemporary and premium segment. >> his ambition goes to show how positive the group is feeling even though italy is struggling. >> is something that is killing everyone. taking their lives away because they cannot face that situation anymore. >> business is also personal.

the group is expecting double-digit growth and with the family name on the line, he takes a long-term view. father has this feeling every morning when he wakes up. he doesn't think about how much money he will make today. he wants to know how to make this bigger and maintain the jobs. >> the boss of otb thinks you would be crazy to start a company in italy. thinks it is the whole western world stifling entrepreneurs. he is also the ceo of an investment firm that manages about $9 billion. great to have you on the program. i see a lot of entrepreneurship that is striving. buy a lot of stuff from small

companies and i hope that they become big and make money. ways of beingany an entrepreneur. the ceos of large corporations should be entrepreneurs as well. be captains of industry 20 or 30 years ago. now they are producers of quarterly results. research andess in development and capital expenditures. they are not investing in the future. should behave like entrepreneurs and owners. andf you want to make money keep shareholders happy, you also have to think of long-term growth. they tried, but whether they are a failure is another story. >> 20 years ago, the average holding. holding period-- was five years. at worst, they'll be there a few

seconds. there are high-frequency machines. focused on this, how do you behave? you are focused on the quarterly results. we need to change the incentives of shareholders and the behavior of investors. changing the behavior of ceos is something that we need to do. the boards will be there not preserving the status quo but encouraging the ceo to make bold decisions and they should be incentivize themselves. the next step you make is talking about the fact that this is part of the problem that the west faces.

i look at what is happening in the world at the moment and there is almost an and assure revolution taking place. the world of tech is changing everything. altered.g is being the bulk of that innovation is still coming out of places like silicon valley, stanford, down the road. >> the new companies that are changing the world are still owner managed when they go public. take facebook or google. hp, a veryve different picture. company that has been around for a while. >> i am just saying if you're able to maintain in the world of

tech, a greater link between ownership and management, you have people willing and able to invest. >> what if ceos just had better communication skills? they are veryve fast turning around hedge funds. the brand that will grow, it is a kind of base that we know and understand. if the ceo can share his vision for the future, it is a little bit down this quarter but trust me, down the line, it will be great. if they communicate, the markets will follow? >> i think it is not communication. i think it is the fundamental issue of the investment community.

managing the fund and your performance is couch elated on a quarterly or yearly basis, you will be prompted to push the companies to produce very short-term results and much less --erested >> if you are an activist investor. ask if you are any kind of investor. you will be assessed with getting that money in your fund. you will be putting a tremendous amount of pressure on the ceo of the company to produce short-term results and that has to change. very briefly, are you certain that the markets will enjoy these advantages? at one simpleook statistic. asia. , including0% listed still under the owner manager model. the ceo that is still an owner

or family of the owner. companies -- it works, not necessarily at the top. book.k up the it is great to be had. thought-provoking. >> and energy-efficient makeover after the break, we found -- find out how going green rekindles the flagging sales. ♪

>> welcome back. you're watching "the pulse." a longtime favorite of the british and their dogs, that was until the recession. rising fuel prices forced families to cut back and since then, this british brand has turned its focus to energy efficiency. going green is giving it a bit of a boost. sales grew 10% last year. >> i martha stewart. today, i would like to talk to you about the aga cook stove. >> performers, prime ministers, and even royalty have joined the club. >> something exceptional about the design.

secret is the dent cast-iron shell that absorbs and retains heat. food is cooked by radiant heat and not heated air. >> a big switch and the fuel type used. it you go from having oil and a product that is largely electric. physicistdish invented the all-in-one cooker in 1922. it was brought to britain in the 30's and reinvented by a team of engineers and marketers. the earliest and most successful salesman, original adman and world war ii spy david ogilvy. assembled by hand in the english midlands. sales plummeted during the recession forcing the company to lay off 20% of its workers. it has been a tough few years.

on the factory floor, transition is afoot. these new cookers contain electronics. off, controlled by a smartphone and they are selling. the modern one is the best we have ever made. that is why we think it can go from being a successful niche u.k. brand to a more global product. >> that cage there, the best cheese toasty's ever. they are so good. >> worth the money. >> back from the pub, a cheese toasty on top of the aga. >> they're trying to go for the urban. i remember them being pretty heavy going in and out.

>> the first word is up next. and the second hour of the pulse is coming up, how technology launched this week and jobs. ♪

moment?is china's best unperturbed. >> international backlash builds. find bitcoin's founder. good morning to our viewers in europe. a warm welcome to those just

waking up in the united states. up, on par with goodle, it is called power tag. why it is getting so much buzz. we begin with the ukraine. attention has turned back east. ryan, crimea is back under the spotlight. >> very much so. the crimean parliament has voted to secede from the ukraine and join russia. a referendum will occur in nine days time. it has been moved up. , theederal government

nation's parliament has annulled that vote. basic crimea has no right to hold a referendum or to secede from ukraine. does it matter? in any case, they have several thousand boots on the ground, russia supports the referendum, it would appear that it will go for it even if president obama says he will not recognize it. in a certain way, hearing ukraine, things are starting to sobilize in this not settled state. we have almost a new normal. take a look at the currency. it is that a two-week high. ,uietly, politicians here people in ukraine are starting to write off crimea. it will be in russia's hands

whether it is part of russia or not for as long as president putin wants it to be. are the people you are talking to happy with that? this part of the country has a checkered history in terms of who it actually ends up belonging to. what do people in kiev actually say? story? the >> they are not happy to see it go. it is an important part of the country. it is quite possibly, depending on what part of crimea forms away, it has access to the black sea. there is pragmatic thinking. they did not want this to go any further than it already has. if russian forces remain where they are, maybe that is for the best. >> thank you so much.

it has been a mystery for years. who first published the paper on the digital currency that has become the backbone for bitcoin? >> the father of bitcoin denies he has ever been involved. caroline hyde joins us with more. it is a bit of a muddle. >> it is a bit of a film script, almost. denials car chases, from journalists, pretty exciting stuff. all about the man behind bitcoin. newsweek says they have uncovered him. physicist-year-old and government employee. he lives in los angeles in temple city. he changed his name when he left

japan. he is the mysterious computer code or. -- coder. .any assumed it was a pseudonym newsweek claims it is this man. he has told the associated press, this is not me. >> the main reason i am here is to clear my name that i have nothing to do with bitcoin. i have nothing to do with developing. i was just an engineer doing something else. said he had not heard of .itcoin until three weeks ago newsweek stands by their story. longer involved in that and cannot discuss it, it has been turned over to other people.

he later said that he had been misinterpreted. seemedoin fans skeptical. i have also read hilarious prologues -- blogs. the key concern is invasion of privacy if he is really the man behind bitcoin, this cryptic digital currency. has gonehe lengths he to hide himself. why would he not have changed his name? if you wanted to be anonymous the whole time, he would have done everything he can to stay anonymous. adam draper, an incubator for bitcoin startups, makes this very point. the only point we will ever know amoto is when he uses his digital signatures, a unique encryption key.

it is said that the person behind bitcoin has about one million coins that is worth in excess of $600 million. denying he is certainly that he is the man. the mystery goes on. >> he loves trains. he loves model railways, apparently. he was a little annoyed with what happened. he was trying to buy trains in britain. it wasn't working. >> it is job stay in the united states. -- jobs day in the united states. >> that is probably the main story. the weather forecast is probably the main.

consensus guesstimate -- 149,000 jobs for the month of february. the 12 month average was 194,000. askingstion i have been is can you imagine the fed beginning tapering if they would have an average of 100 well 112,000?-- they probably would not have started. >> you don't know if it is the weather -- it is difficult to guess. you have other members saying we need to taper even more. has said we and a significant change to the outlook to reverse the taper. have them talking about

being more aggressive than tapering and that the federal reserve may be behind the curve. >> let's hope the weather improves from here. you could see the numbers improving significantly. >> there have been comparisons to the 1990's. there are people saying, the longer this goes on, maybe it is not the weather. >> thank you so much, jonathan ferro. also on our radar, shanghai. the first company to default in china. they're trying to repay the debt. telecom has scrapped its

dividend for the first time in the history of the public company. it is trying to conserve cash. the net loss was 674 million euros. the government must push for more black ownership of businesses. the south african government. >> we have made a dent. it is not enough. ♪ romeo crosses the line. it's pro-russia parliament. ♪

>> welcome back. you are watching "the pulse." we are live from london. mario draghi spoke yesterday in frankfurt. the euro is continuing to drain -- gain traction against the u.s. dollar. euro beingbout the an island of calm yesterday.

that will be severely tested. the inflationof numbers are at a pretty low level. that will provide a problem moving forward from here. once we start to see the tension in the ukrainian situation come off a little bit, will we see money going out of the euro? a number of different things are going on. the numbers are getting pretty tight. mario draghi started talking about the currency yesterday. that is a big step forward. are europe editor david tweed is in brussels. how significant is this agreement? >> it is really significant.

it is something that the prime minister of poland is really pushing for. it is a really big win for poland. bys agreement was thrown out the former president yanukovych. this really set this all crisis aflame. agreed toan union has go ahead with signing the political aspect of the agreement. it will be signed before the election. significant because the european union is recognizing the government in place right now. relevant because the political aspect of that agreement calls for the gradual convergence of foreign and security policy. the second part that will be signed after the election is all to do with free trade.

it is all about bringing the mechanisms for bringing ukraine terms of economic ties, to the european union. walk me through the mechanics of what happens next year. -- here. >> there are two things to look out for. to first thing that needs happen is that russia needs to engage in a dialogue with the united states, the european union, with the government that has been recognized by both of those regions or countries. they need to recognize the government in ukraine at the moment. they have not done that up until now. watch that. the second thing, what happens with that referendum? that is the next sore point,

flashpoint. it might be that russia moves the date back again. thank you so much, david tweed. continue our conversation with the chief global political analyst at citigroup. are you surprised how quickly this has happened? >> everyone has been soup rise by the pace of events. by the pace of events. to gowas a reluctance for tough economic sanctions. there has been no appetite for military force. but the move to move forward with the political chapters of the association agreement was not expected. , his decision to move forward with putting troops on the ground, aside from the fact that he denies it, the fact that

that has happened, nobody really saw that coming. if you look at the way you analyzed the situation, how did we miss the fact that he was going to do this? >> you have a point. putin has been willing to use force in other cases. beenalculation would have that he would not have been met by military response. >> the fact that so many people did not understand the power of putin. he wants to provoke the international community. how does it put us, as market participants, and a place where we can feel safe that what we discussed will actually happen? i haveof the points that been stressing to market participants in our analysis is that putin is quite consistent in his remarks and his positions about what his geopolitical plans are and he is willing to

take steps, even where there are economic consequences. this is where have markets continually failed to get it wrong. to look attendency it through an economic lens, rather than looking at it at the interest that trump those. ethnicity. domestic politics. marginalize.e to it had significant consequences for russia's investor perspective. >> you laid out the things that are important to moderate behavior. aret the moment, both sides holding firm to their interpretation of events.

the russian foreign minister refusing to meet his ukrainian counterpart yesterday. pretty heated rhetoric on both sides. the occupation of crimea will not be allowed to stand. happens if the result of the crimean referendum is disputed? what next? >> the markets are pretty complacent. they're waiting to figure out what happens. >> they have gone back to level of a few weeks ago. >> you have just laid out a whole series of things that are important. ethnicity is important. how do we think about -- if you are looking at policy and change the situation, how would you be altering his behavior? >> i don't think that is something that a markets analyst -- >> item in the politics. try to assess -- i don't mean

the politics. try to assess what they will do next. >> they are calling his bluff. pretty mild economic sanctions, non-economic sanctions. freezes,has been asset no discussion of hydrocarbons or moving further. the policy options that are available are tougher sanctions, possibly on some of these areas that support the russian economy or the move to open the political chapters of the association agreement, calling his bluff, how far is he willing continue with to mustpolicy that ukraine not be a member of nato or the european union? that has been his stance for a very long time. thank you so much for now.

, power tag --me it is attracting serious buzz on the investment community. building a business perfect for the impulse shopper. ♪

>> welcome back. you are watching "the pulse."

corporate finance reporter joins us from hong kong. there has been all kinds of talk about this tjhis morning. bear stearns is being talked about. put this in context. >> it is making big headlines globally. we have had billionaire investors come out and say that what we're seeing happening in china, you can draw parallels with what was happening in the u.s. in the lead up to the global financial crisis. america was saying this ,ould be china's moment comparing it to the u.s. lenders who were bailed out in 2008. there are many other companies in high-risk industries

like shipbuilding and coal and property. there was a lot of overcapacity. there was a lot of debt. the question that is on everyone's lips -- which company is going to be the next? there is definitely a feeling that we are going to see more on sure defaults in china. you look at the debt to equity ratio for these companies. equity has surged since the global financial crisis. the ranks are growing. this might be the first to fall. the feeling is that is certainly will not be the last. >> thank you so much. >> are you an impulse shopper?

if you are, stay tuned. we may have the roddick for you. -- product for you. ♪

>> welcome back to "the pulse." live from bloomberg's european headquarters in london. >> these are the top headlines. lawmakers called the the for march 16 to return peninsula to russia. a referendum on the future of crimea violates the ukrainian constitution and file its international law.

any discussion about the future of ukraine must include the legitimate government of ukraine. in 2014, we are well beyond the orders can be drawn over the heads of democratic leaders. failing to make an interest payment on and on sure bond and chaori becomes the first chinese company to default. since the central bank started regulating back in 1997. 64-year-old physicist was chased by reporters through los angeles. in bitcoin.y role here isain reason i am to clear my name that i have nothing to do with bitcoin, nothing to do with developing.

i was just an engineer doing something else. >> fascinating story. let's look at how the markets are trading. jonathan ferro is that the touchscreen with more. >> this is how we are trading in europe, lower. 8/10 lower on the dax in frankfurt. 194,000 was the average last year. we are way below that number. this is how we are trading at the moment in europe. look what happens when the ecb did nothing. that is what happens. the euro goes higher. let me get a two-year chart up for you. the euro is now a two-year highs.

comfortable at where inflation is going. we have got broad-based inflation. what you are seeing is low inflation and some of those regions in germany as well. over atow the 2% mark the ecb. it looks like they will do absolutely nothing about it right now. >> thank you so much. minutes, it is "surveillance" with tom keene. tom, jobs, jobs, jobs. >> a little bit more. the news out of crimea. focus on the news, we will go to peter cook in washington. talk about the job economy.

michelle meyer will join us from bank of america merrill lynch. they have a cautious, but middling view on the economy. the former governor and senator of nebraska will join us. we will talk to him about the job economy and the situation in ukraine. annual -- ezekiel emmanuelle will join us, one of the architects of the affordable care act -- that is delay, delay, delay. it will be a spirited combo. >> we are looking forward to the conversation. keene and "surveillance" is coming up in 20 minutes. >> let's talk about fashion. one of italy's most powerful

fashion houses. his group owns diesel jeans. 's angus bennett caught up with him at his office. >> jet setter, designer, self-made man. billionrth more than $3 , has been called the genes genius -- jeans genius. now 58, he has built an empire. he still considers himself an outsider, but he is home. diesel's headquarters in northern italy.

he launched diesel in 1978. the turning point came in the mid-1980's when he launched his signature stretched and him look. look.im it was a huge success. >> this is the day that i arrived. my first day sitting on the stage. likes no desire to become lvmh. he has always looked to bring in fresh, young talent.

diesel's artistic director was lady gaga's former designer. he wants to keep diesel cool. he needs to allow young talent to come forward and step back. angus bennett, bloomberg. right, let's stay with our favorite subject. >> let's stay with retail and turned to a business. it is called power tag. it lets users by products directly. >> impulse buyers. joining us now to discuss his business is power tag technologies ceo. good morning. let's explain what this thing is

, so we can frame the rest of the conversation. give us the 101 guide. a technology that weaves together lots of different existing technologies to allow something quite revolutionary. i can use my phone to hold it up in front of the tv screen or when i met a fashion show or a ballgame and buy whatever is being promoted to me. >> we will have a little demonstration. you want to be able to walk down the street or watch any television show. , it recognizes it, you buy directly. let's try this. >> i will just listen to the audio that is coming through there. it does not recognize -- never work with technology,

children, and wild animals. the skies the limit to me. i am not a programmer or algorithm genius. this could mean that you could revel amazon or any retail. it saves you the time of going to go online and try to find it. >> it has my details in here. it heard the audio tag in the video, which was put there by disney. let's say there was an audio tag to buy the video of this broadcast. you could buy the suit. >> i'm a little confused. the audio tag is the soundtrack. >> it is a watermark that is laid into commercials, the sound. -- ou have a relationship

>> with whoever it happens to be. technologies, audio watermarks, video watermarks, printed materials, advertising, and i can buy what i see. >> how do you make money? >> we take a tiny share of the transaction value, 1/10 of one percent. we are an enabling technology, ubiquitous one. 240 major brands around the world. they are deploying this technology, embedding these watermarks into their tv commercials, putting the tags on their products, clothing, putting tags in their shop windows, so that when the shops are closed, you can buy what is

in the shop window. >> there are other people doing this. >> all of these tags are proprietary to power tag. this is made up of lots of different triggers that allow the transaction. >> we are seeing a land grab at the moment. out theres nothing that does what we do in this complete sense, audio, visual, in-store, in the street, from printed publications, all of these different ways to purchase. we have provided a total solution. paypal is doing so incredibly well. how much time are you giving yourselves? >> the thing about paypal as it is a payment method and they charge the merchant 3.5%. it was the first one to come up with that technology. that is similar. >> no, i think ours is

revolutionary in many respects. you cannot buy with paypal when you are tv, from a printed publication. >> who provides your logistics? two-putted into very simple terms, when you go onto an e-commerce site, you going to force die -- four steps. we go straight to the end. >> have you had any calls from amazon or anyone? >> there is a huge amount of interest in what we are doing. visa, mastercard. >> they cannot replicate that. they do not have the infrastructure in place.

they might be one year away. when will you find out how it translates into sales? the way. well on we expect half a million stores by the end of the year will be deploying a beacon technology. we are well on our way to getting ubiquity. invested.s. fund has >> good luck to you. >> i expect we will be hearing more about this. daniel waggoner, powa technologies ceo. ♪

>> welcome back to "the pulse." >> jobs stay in america. more jobs in february than the month earlier, that is what forecasts show. u.s. economic data might be key. you know the old joke about

why god created weatherman. to make economists look good. numbers we are expecting. only 149,000 jobs created. that has been marked down a lot. it is really the weather. take a look at how far below normal temperatures were across this nation during the survey week. then you compare that to last year. blue is really cold, pink is really warm. everyone on wall street is with this number today. is there a non-weather related slowdown in hiring ahead? >> if the weather played as big a role as we think, that would

imply that we would have a big jump once the weather warms up. everyone ishat hoping. that is not without precedent before. go back to 1996. there was a huge january snowstorm and the huge loss of jobs. look what happens the following month. we got a comeback. there is a big impact on markets from something like that. provisions have been significant in the u.s. in recent months. through all of 2013, the average higher.revision, 40,000 you can understand what people thought that about the labor market. look at what the revised numbers are today and imagine if those of been the initial numbers. how would everyone feel about the u.s. labor markets now? >> thank you so much. >> play the lottery for us.

what is the number going to be? 150,000. rate -- waitto until april or may to get a clearer picture. the u.s. economy last year was at a decent clip. to see the recent strength of the u.s. economy translate into more jobs at some time in the coming month, probably only in april and may. >> is it going to pick up? is that another guessing game? >> that is almost certain. it will pick up once the weather is back to normal. i am fairly confident for the april/may data. as far as february, i am not sure.

unless the data were to spring a complete surprise, if that is not the case, the fed will continue to keep its pace of tapering. we hear them saying we should withdraw some more. we hear some saying this is not about the weather, this is an economy that is recovering. not as smoothly as we think. >> these arguments cut both ways. you hear this argument, that argument, the fed seems to be on course. it would need very strong evidence either way to move away. >> janet yellen said very clearly. >> exactly. the market put some trust in the fed. it would really need a very convincing lead to deviate from the path. pleasure to see you.

thank you very much for coming to play the lottery with us. we will be back in a couple of minutes. ♪

>> let's take a look at euro-dollar. breaking through year highs at the moment. that is the story from yesterday. mario draghi pushing it even higher.

it.e he will be bothered by we're joined by ryan in kiev. what start with you. ukraine, ukraine come ukraine. >> we will be watching the east of the country where we will see unrest. and the crimea. they will have a referendum in nine days time. on the 21st come of the russian parliament is going to look at its law, changing its law that would allow crimea to actually join russia. then you have to watch the troops on the ground in crimea. will they stay there? will it pull back? will they go somewhere else? >> mike mckee, it is jobs day. >> normally it would be jobs, jobs, jobs. today it is jobs, jobs, whether. -- weather.

wall street is expected to look past the numbers. so was the fed. the weather distortions were very bad. it may not have the market impacted normally would. >> thank you. you are following the hunt for the bitcoin founder. is dorian not komodo -- nakamoto the man behind bitcoin? he says, i am not. newsweek is standing by their story. he says he is an engineer. he could buy a very big train set with the money he has. >> you love this story. >> this is cutting-edge.

bitcoin being used as a conduit for crime. it is edgy stuff. then he is back at home playing with his train set. is the way to find out whether he is the true founder. >> i want a picture of the train set. if it is really impressive -- >> it is a great story. >> who would have thought we would be talking about trains when it comes to bitcoin? >> another day here on "the pulse." that is it for "the pulse." "surveillance" is up next. coming upof coverage in little bit later. we will be continuing coverage on the ukraine heading into the weekend. that story is developing moment by moment. we will be back on monday. follow us on twitter. >> have a great weekend,

everyone. happy jobs day. ♪

>> this is "bloomberg surveillance." >> western leaders are moving forward together. tension is building in ukraine.

let it go, let it go. that would be this morning's jobs report. good morning, everyone. this is "bloomberg surveillance ." live from a world headquarters in new york. it is job stay. scarlet fu at adam johnson. we have a lot to talk about, a lot going on. jobs day here. a wonderful lineup. let's head to the morning brief. >> lots of overnight news. we are starting an shanghai. the first chinese phone to default on its onshore corporate bonds. in eco-news, it is all about the jobs. economists are forecasting unemployment will hold steady. it might be skewed by the cold weather. that comes out at 8:30. foot locker, big