>> welcome to "lunch money." we tie together the best stories, video, and interviews in business. in tech, blackberry's mission. a little vip treatment. tomorrow is international women's day. how top executives lean in. the government says there is something not right about adt's sales pitch. in fashion, the billionaire who started the diesel brand. he brought his son along. we are on a soccer kick. it is all coming up in sports. are you ready?

what everybody is talking about, the data comes but once a month. >> 175,000 jobs in february, better than forecast.upward revision, adding 25,000 jobs to the previous two months. unemployment takes up to 6.7%. >> dig a little deeper, like through snow and ice. >> a weather effect, the number of people unable to work because of the weather, 601,000, way above the historical average. hours worked ticked down. >> one more data point to pay attention to. >> average hourly earnings, up .4%. it is not just the average across the board. across professions, you see strength in different professions, not just jobs

created or raises being given to hamburger flippers. it is a broad-based month of payroll gains. if that continues, then you start to bring the question of inflation into the side picture. longer-term, the central bank has to worry about than whether or not their call for no increase in interest rates until mid-2015 or later is correct. >> that is a key point. david rosenberg saw inflation coming. his take? >> wage pressures are coming out of select industries. the mining industry, the resource sector in the u.s. is on fire. that is where a lot of the wage pressure is coming from. you are seeing it in durable goods manufacturing. i would not say that i won that argument yet, another two or three data points, in the .3% area i will feel better about my call.

>> here is the real question, what does this mean for the fed's strategy? >> direction is important. important that we show signs of approaching that 2.5%. we will be on that road in the next few years, the tapering will continue. the hurdle for tapering is very high. this number will hasten the process, in my view. >> rosenberg shows a positive outlook on the economy. it was not always positive. he saw the housing bubble coming, along with dr. doom, nouriel roubini. he seems to have had a change of heart. >> i smile all day long. i am not dr. doom, i am dr. realist. when things are worse, i talk about downside risk. right now i recognize upside. the recovery will be stronger in

the u.s. than in europe or japan. even emerging markets are improving. there is confidence about the recovery. animal spirits are sort of back. [cows moo] there are lots of tail risks. problems in the euro zone have not been resolved. the u.s. political gridlock. i am worried about china. there is risk in the world economy from israel-iran. a lot of things that can go wrong. i would not put it in bitcoin. bitcoin is a fad that is going to implode like a ponzi scheme. i love contemporary art. at the margin, i like sotheby's. nice to have an investment to look at rather than stocks. i would go for art.

>> the ceo of blackberry has the president's number. the vip treatment, a bloomberg exclusive. tech takes in austin. three things to know about sxsw. the mysterious google barge leaving the heart of san francisco. the four-story vessel made of shipping containers has been based on treasure island for the last few months. the city wants it out because google did not have the proper permits. google said the barge through the san joaquin river delta to the port of stockton. the barge will be moored in stockton for six months, eventually serving as a technology center when it is done. see you. ♪

>> this is "lunch money" streaming live on bloomberg.com, your tablet, and your smart phone. i am adam johnson. blackberry's john chen faces a tough road as he tries to turn around the phone maker. he spoke with jon erlichman yesterday. starting with blackberry's mobile device management. >> is very commoditized. the real competition is to offer the enterprise customers a lot more than mdm. the enterprise mobile platform, whether you build and manage applications, identity management. our bbm as a messaging layer. this is important stuff. the competition is on. there is a huge amount of market

potential. >> this company changed its name from research in motion to blackberry last year. looking back, do you think that is the right name. to have the corporate name blackberry. >> hard for me to comment on whether that is a good or bad thing. not being there to see the pros and cons. i like research and motion better. maybe because i grew up with a pager with a keyword. the name is interesting. this is a joke. i will share a joke. i always tell people if my kid is not doing well in school, i will name him somebody else. and then make him the number one student, i will rename him every day. until i find the right name.

we have to compete and do the right thing. we have a good brand and we continue the brand. >> what's in a name. last month, t-mobile began messaging customers with an offer to switch to the iphone 5s with no money down. mr. chen was not happy. >> we are in an ecosystem together. i wish that it would have been, in my case, i have something riding on my shoulder. i thought it would be a more natural partnership to help each other out. to get better penetration of the market and to have more customers. they intended instead to take some of my effort away. >> one of blackberry's most famous users? president obama. as mr. chen spoken to the president about what he would

like to see in the next device? >> i have briefed the white house from an i.t. perspective. the plan going forward, we spoke to them. a customer outreach. they were nice enough to share thoughts. >> what are they interested in? >> i should not -- that would make national news. some of the stuff that they would like us to work on, they gave me some thoughts. i took it to heart. >> roku released its revamped streaming stick, it works with any tv with hdmi. giving chrome cast competition. >> chromecast does not come with a remote control. customers like to use a remote control. a lot of them like you have a

mobile phone as an option. that was the big thing we included. we work great with android and ios. the remote control is our big differentiator. >> let's head to austin, texas. sxsw, the interactive conference is happening today. if you are going or just curious, pay attention, sam grobart of bloomberg businessweek breaks it down. >> heading down to austin for sxsw? not going but still curious? three things everyone will be talking about. there is a paradox -- everybody loves coming to austin for its laid-back vibe. if every corporate marketing department blows out its budget on a giant event, a ruins that vibe. the city has been pushing back. last year, the police shut down the pandora party. this year, lady gaga was denied a permit to do a concert in a vending machine.

we are getting into dangerously close yogi berra territory. no one will go anymore because it is too crowded. this year, there are more sessions at sxsw discussing women in tech than ever before. 17 of them. after leaning in and analyzing marissa mayer's every move, it is natural this would become a huge topic. now in the second phase of the issue. the first was recognizing there are not enough women in tech. the second is to talk about it. the third will be when women in tech is a reality. it is almost too obvious to bring this up. facebook's $19 billion purchase of whatsapp will have everybody wondering which company will hit the m&a powerball this year. some might think it will be a messaging app. messaging apps have already been a big deal going back to 2011 when the conference had companies like group me.

if sxsw was an indication of future earnings, we would be talking about group me. >> not just an issue at sxsw. the world is celebrating the 106th annual international women's day. we will hear from female leaders paving the way for the next generation. ♪

>> saturday marks the 106th international women's day. bloomberg is focusing on women who have broken ground. like tina brown, one of the most successful magazine editors ever. taking on the "new yorker," "vanity fair," "newsweek," and

the daily beast. she is now bringing her women in the world event to the global stage. >> i kept meeting incredible women from africa, asia, india and i thought they were rock stars. why are they being heard more? they are doing wonderful things and our superpowers. i decided to start this summit. we did a little summit in manhattan, 300 women. the great women got on board, hillary clinton, meryl streep. >> angelina jolie. >> christine lagarde. they all came on board and kept coming back every year. it took off like a rocket, we are now 2500 people at the lincoln center. last year we had 44 million twitter impressions. we had 600 thousand live streams. it seems people are very engaged with the business of getting to know women who you have never heard of before.

as well as women who are major names. >> is that how you measure success? what your social media imprint is? or is it the bottom line? >> the bottom line is healthy. we are finding sponsors that are very enthusiastic. we have a fantastic partnership with toyota for the last three years. together we could read a partnership called mothers of invention. we find young girls doing wonderful things with tech and creativity. they give them an award and they promote people as young innovators. that is very successful. toyota loves it. bank of america, at&t, merck, they are very supportive. >> women in the world is a charity. >> we started a foundation that we decided the best way to administer the foundation was to make it part of vital voices. vital voices is a big initiative. we could not administer that in

a way vital voices could, we did not have the bandwidth. >> the conference isfor profit. >> a portion of our ticket sales go to vital voices. >> whether is women in the workforce, these are important issues we should acknowledge. one wonders, because of the importance, the need to elevate these issues -- whether it should or should not be for-profit. >> it is very important to bring as many people and the corporate space and as many people as you can from the outside world into this whole concept of a global women's movement. what we discovered was that our summit is such a catalyst. anyone on our stage meets someone that is going to change their life. >> marianne lake is one of the most powerful women on wall street, cfo at jpmorgan chase. she spoke with the "market makers" team.

>> there is research that shows that women on board in c suites and companies, companies perform better. even if they did not, it is diversity. i see investors, clients, and employees on the road. spending time having a direct dialogue with women in our firm is very valuable. we have been -- we have gotten over 200 pieces of feedback and are making change. >> you are one of the most important people at the biggest bank in america. how do you balance your time? how much you should invest in initiatives like that and how much you cannot afford to invest in initiatives like that? >> i have to balance every day depending on what is going on. managing finance and the business managing, team managing is a critical part of managing the firm in the long run. i will dedicate time to it.

>> stephanie ruhle and erik schatzker spoke with lesa france kennedy, ceo of international speedway. the organization behind nascar tracks like daytona. she has plans to make the sport bigger. >> the $400 million project at the daytona speedway is the largest project we have ever done in our company's history. it is really going to change the face of nascar racing and the experience we have. >> how dependent are you on the power of one star? dale earnhardt jr., how massively popular he is. is there a too heavy waiting on one driver? >> his victory at the daytona 500 did so much to really advance our sport again. we have so many stars within the sport. dale junior has been a fan favorite for years. the fans really were excited about that. we saw a huge impact with our ticket sales, up 20% right on through the daytona 500 for a coke zero coming up. it increased awareness and

brought a lot of fans would let what kind of sales impact has danica patrick had? >> she has a terrific impact on sales. 40% of our fans are women. not only women follow danica, it increases awareness across the board. >> dale earnhardt jr. no question a fan favorite. danica patrick a beacon for women interested in the sport and who may want to drive cars. what do you make of the trash talking between richard petty and danica patrick? him saying she can only win if everybody else stayed at home. >> that was unfortunate. he came back and soft and that comment. danica has every bit of competitiveness as our other drivers.

she was on the pole for the daytona 500 and she was running ace. that is a terrific show them for any driver. she set the stage for other young women coming up through the ranks. >> president giving his own tribute to women with one small misspelling. >> when aretha first told us what r-e-s-p-e-c-t meant to her, she had no idea it would become a rallying cry for everyone who felt marginalized. they wanted respect. >> ms. franklin will forgive him. here she is at the white house concert last night. ♪

>> ♪ you're no good heartbreaker

>> this is "lunch money" on bloomberg television. we are streaming live on bloomberg.com, your tablet, and smartphone. i am adam johnson. today's moving pictures, the video is the story. the russian navy sank one of its own ships in crimea. it is now blocking ukrainian ships. russia sent european stocks lower after saying it might cut off gas. dorian s. nakamoto says he did not create bitcoin. reporters would not go away. nakamoto asked for a free lunch. enterprising guy from the ap hustled him back into his office. the nakamoto author his denial.

>> the main reason i any year is to clear my name. i have nothing to do with bitcoin. nothing to do with developing. i was just an engineer doing something else. >> no word on what that something else is. those bursts of light are pieces of an asteroid as it breaks apart. the sun might be causing the asteroid to spend faster. explains why it is separating. the images are from the hubble telescope. the asteroid is somewhere between jupiter and mars. you have probably seen the commercials for adt security. in the 1980's, there slogan was we are home when you are not. >> here to tell us what is out there is a safety expert known

as the safety mom. we were captivated by the first thing on your table. it is a motion detector four kids at home. >> it is a virtual babysitter. i travel a lot, this is the home monitoring system. wireless cameras and motion detectors. texts that come to my phone is my daughter does not walk in the door. >> how pricey is this? >> $399 and a monthly fee. >> allison rhodes appearing on the "today" show in 2011. it looks like any normal interview except for one detail. >> the ftc says allison rhodes and other spokespeople were paid $313,000. two of them received a free adt

security system and free monthly monitoring. >> quite a payday. way to go, safety mom. the spokespeople appear on 40 other programs. the ftc has stepped in, charging adc with misrepresenting. the follow-up? >> adt has agreed on a settlement that prevents it from misrepresenting paid ads in the future or face fines. the company is happy to have solved the matter. >> $16,000 fine is a slap on the risk. on wall street, conflict of interest rule and a career. remember jack grubman? a conflict of interest cost investors millions of dollars. the sec banned him for life and

he had to pay about $50 million in fines. while wall street investing and the consumer world are apples and oranges, adt walks away with a warning and a black eye. who else gets a black eye? the network pulled this video shortly after the filing, and we reached out to safety mom but no response. genius of jeans. the italian fashion label diesel. the silas behind lady gaga's most famous looks is now his's artistic director. ♪

>> this is "lunch money" on bloomberg television. streaming live on your tablet and smartphone. i am adam johnson. one of italy's best-known fashion labels wants to get bigger. diesel jeans. >> diesel's flagship store. the company began 35 years ago. it has bought a stable of brands and has a yearly revenue of nearly $2 billion. a man at the helm is 34 year old stefano rosso, heir to the diesel throne. he has been involved in the company from a young age. he was the face of a diesel tie up with ducati. he has his sights set on global expansion.

>> we want to position our group as an alternative to lecturing. we will go after brands and companies that position themselves in the more contemporary and premium segment. >> stefano's ambition shows how positive the group is feeling even though around on italy is struggling. >> italy is killing everyone financially and economically. here in this part of italy especially, people are taking their lives away because they cannot face the situation. today, a young entrepreneur who wants to have a company in italy, they are crazy. >> for stefano, business is also personal. the group is expecting double-digit growth. with the family name on the

line, he takes a long-term view. >> i know for myself it is one of my believes. i know my father has this feeling every morning when he wakes up. he does not think how much money will we do today. he thinks how can i make this group bigger and maintain jobs. >> angus bennett, bloomberg. >> let's meet stefano's father. diesel's renzo rosso. we caught up with him. >> jet setter, designer, renzo rosso is worth more than $3 billion and has been called the genes genius. >> these are my initials, they were my treasure. >> renzo has built an empire from selling jeans. he considers himself an outsider.

he is at home here in northern italy. [speaking italian] >> renzo launched these all in 1978. in the mid-1980's, he launched his signature look. it was a huge success. diesel has 400 stores in 80 countries and is one of the family of brands.>> this is the day i arrived, my first day at this place. >> he has no desire to become like the french fashion behemoth

lvmh. [speaking italian] >> renzo is looking to bring in fresh young talent. nicola formichetti was formally lady gaga's designer. he is diesel's artistic director. >> how did you meet? >> dating site. >> renzo knows he needs to allow young people to step forward. angus bennett, bloomberg. >> formichetti was lady gaga's stylist for four years. he helped create the famous meat dress. soccer's world cup is less than 100 days away.

can you feel the excitement? is brazil ready? team usa is. two major soccer players say this is finally their time to shine. >> thousands of fans cheering them on. big name players. ♪

>> this is "lunch money" on bloomberg television. also streaming live on bloomberg.com, your tablet, and smartphone. i am adam johnson. in sports, time for some soccer, foot wall. the world cup is in june. brands like nike are getting ready. a new cleat features nike's flyknit technology. we spoke with nike's head of brands in barcelona. >> when you get the opportunity with a team that has such a storied history, the most winning team in the world.

you have a great player like neymar who is going to do amazing things. when you put amazing product on those athletes it really puts all the pieces together. we are really excited that that allows us to drive our business and ultimately connect with consumers. >> is your bet big enough? you are sponsoring brazil. the top four teams, brazil, argentina, spain, you have adidas teams, germany, that are not nike sponsored. >> this year we actually have 10 teams that are in the world cup. we are really excited. we have got brazil, the u.s., england, france, holland. we have great teams that are out there playing. we have incredible players from reynoldo to neymar. >> but of -- >> we are excited.

>> of the top four teams, you only have one. how big of a risk is that? >> only one team can win. football is a round ball, you never know what is going to happen. every team has the opportunity to win. we are excited about the opportunity you get to showcase great products on the greatest athletes. playing when the entire world is watching. >> the whole world will be watching brazil when the world cup starts in june. we estimated the charges of tourism in brazil. how ready is brazil? >> 8. >> we will reach 10 very fast. >> what about the stadiums that have not been finished? there is infrastructure and transport that has not been finished, these are things brazil promised. how will that affect tourists? >> this is common in brazil.

we do last-minute things. everything works of the last minute. i am very confident. >> these things will be finished? we are looking at -- how many tourists are you expecting? >> 600,000. >> in 2010, team usa lost to ghana. we asked brad evans and matt bassler about their outlook. >> we have a difficult group, we play ghana, portugal, germany. >> you are in a tough position. >> no shying away from it. it is going to be a difficult task. i think we all truly believe that we play well and play our best. there is no reason why we will not advance. >> what scares you the most -- germany, portugal, ghana? >> nothing scares us.

this past summer we played germany and had a 4-3 win. ghana is a team that has beaten us the past two world cups. it feels like a bit of a redemption game. if you can start off with ghana and get three points, you set yourself up well. >> sounds good. major league soccer kicks off its 19th season this weekend. the longest running pro soccer league in u.s. history. its success rests on players like brad, matt, and david beckham. beckham announced he will buy into a new mls club franchise in miami. >> brought that recognition, he came at a time, 2007. it was not that hard of a time for mls. he brought a little spark. he did tremendous, he won two mls cups with the galaxy. people look at mls now. >> it is taking off and growing. myself as a player, i love

playing in the mls. such an exciting time. >> do you see momentum in terms of soccer? and roads in the last decade in terms of participation and teams. >> participation, especially at a youth level. now you are seeing it grow beyond that. you are seeing it with the expansion of five teams and now 3, 4, or 5 more. we are in a great place right now. both of us are fortunate, he plays in front of a sellout crowd for two or three years. >> paul allen behind these guys. >> puts pressure behind us. good pressure. that is why we play. you are seeing a shift with new ownership in the league. they are paying insane amounts of money to have a team.

putting stadiums downtown with public transportation, bars, everything you can ask for with a big production of a game. that will help elevate where we want to be. >> ok, today's mystery meat. earlier this week, we poke holes in the too good to be true announcement that the back to the future of her board was here. for anyone who did not pick up on the fact that this was a hoax, letting us in on a secret. >> those rascals tricked you and me both into thinking [beep] were real. we were hoodwinked. swindled, scammed. you may be saying, chris, what do you mean? you were there, surely you saw the effects people? i say i was blinded by my own beliefs. my brain must have been erased. ♪

>> 56 past the hour. bloomberg is "on the markets." i am julie hyman. -- all time, another high. that said, trading not wanting

to take on strong positions where anything can happen with the ukraine. jobsarket had reaction the report. >> letter -- the weather has had impact. week post recovery, it is actually a good number in my opinion. >> he actually got reaction from the obama administration. they weighed in on the debate over spending and employment benefits. >> we see a recovery that is continuing. one that is not happening fast

enough for many americans. we're focused on trying to the cash back in their pockets. good and necessary for them. >> adam johnson took a look at today's inside an action. >> all the jobs. you will fund the growth. time for a little insight. where were the jobs? really simple. you can seeing you trade. business services. 79,000 new jobs created. health care, 33,000. look where it is happening. business services. that is per jobs are being created. which company specifically? s&p 1500. with the

there are three him 53 service related companies. where theye found 16 were hiring -- where payrolls have increased. only 16%. growth is hard to find. here are those companies pacific league. some of these names we know. some of them we don't. i'm going to put all 16 of these on twitter. that is the handle. it is simple. when you are hiring, your growing. when you are growing your earnings, your stock is rewarded. these 16 companies are up 55.7% over the past year, versus the s&p, 21 .6%. follow the jobs.

it is really simple. >> adam johnson, appreciate it. >> oil getting pretty much of a boost due to those numbers. overseas, the german industrial output -- output increase. .