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tv   Sportfolio  Bloomberg  March 15, 2014 12:30am-1:01am EDT

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>> we are finding it, we are testing it, we are there as they build it. we are on a quest to show you the most cutting-edge companies on the brink of the future. >> tonight, i will go into a tinkerer's paradise. >> tech shop changes the nature of the innovation process. >> an all-star chef who is taking on obesity. you're talking about eliminating sugar. >> and a crowd source rally
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fighter off-roading in the desert. >> "bloomberg brink." companies that break the mold, conventions, boundaries. and the future of technology, design, and industry. >> i have had dozens of inventions ideas. the problem for me, besides being lazy, i never know where to go to get them off the ground. >> i will tell you where to go. tech shop. for a monthly fee, you have access to millions of dollars of equipment. >> is it a glorified afterschool program?
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>> real businesses are coming. i don't know if you heard about square that is changing the way we pay for things. they prototyped at tech shop. a lot is going on there. >> tech shop, on the brink of democratizing invention. on a friday and saturday night, this floor becomes the most creative place in san francisco. >> it is a lamp that i designed, it unfolds from a book. >> the idea is cheap access to really powerful tools. this platform really does change the entire paradigm around what it takes to launch a hardware company. it changes the nature of the innovation process itself. >> you make of the pieces with the use of machinery? how much does this machine cost?
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>> i think they are about $40,000. obviously i don't have it at home. >> of course. >> grabbed this end and this end. pull on it. >> by the end of the week, you will be producing things out of a bash out a skill that only a millwright was able to produce 15 or 20 years ago. that is revolutionary. >> i have never welded before. what is the worst thing that could happen? >> a bad weld. one thing before we pull the red button, we say welding. >> welding! >> pulling it tight with my right hand, bracing it. >> ok. my turn now. >> hold just like that and pull the trigger. go for it. there you go. look at you. >> this is easy.
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i should end on a high note. >> yeah. >> some would say your chief innovation is creating a space for other people to invent. >> that is my best invention yet. >> can you show me some of the things you have built? >> i built something for burning man. i have been one time. it was fun. >> you build a bike. >> about this in about four days. electric, two car batteries inside. i could have lived out of this. >> can i get on it? >> sure. let's take it out front. >> it is a little wobbly.
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you have always been a tinker, to that inspire you? >> i did software for a long time, but you don't get to hold the stuff in your hand. it always bothered me. when i closed the company down, i decided to work with my hands more. i started tech shop just to get access to the tools and make stuff. unlocking the new technologies that people have in their head is really important to big companies. i am proud of a lot of the products that our members are coming up with. >> but is one that has struck
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you that you are really floored by? >> that is like saying which of your kids is your favorite kid. >> how integral was tech shop to the beginning of this? >> tech shop was key for us to scale as quickly as we did. the ipad was coming out and we wanted to have a device and product ready when the ipad went on sale. the only way we were able to do that is because we had access to tech shop. there was someone there to teach me the equipment, then i could spend time on it and tweak and tune. i was able to learn what kind of equipment i needed before i ever invested in buying a piece of equipment. >> tell me about typing machine. >> we are a 3d printing company that makes this, the series one. we started about a year ago. we built this right inside tech shop. >> do you think type a machines would've come to fruition if not for tech shop? >> no. plain and simple. access to the tools -- it is a
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simple equation of you can either make the thing, or you can't. >> show me some other things you can do with the machine. >> have you got an iphone? that is all you need. take 30 or 40 photographs -- take a whole bunch of photos, then it takes all your photos and turns them into a model that you can print. >> we believe that every community eventually needs one of these. in the next 15 to 20 years, i would love to see thousands of tech shops across the united states. if you open access to the tools of innovation up to everyone, just as a recreational basis, you're going to see some amazing things come out. >> it takes about two years to get a site. the way we have been growing, we have been working with partners. ford helped us open up and stand
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up the location outside of detroit. when a fortune seven company calls and says they want to drive innovation in their community, you say absolutely. let's go. >> what is next? >> i have to scale up very quickly. >> are you still going to be working everyday at tech shop or are you going to cancel your membership? >> we will stay, for prototyping at least. >> everyone is doing something amazing here. it always inspiring. >> i want one of these. >> making things, tinkering, and innovating should not be an odd in that some people do. i want innovation to be something that everyone does and they don't think about it. it is just part of their life. >> what you are basically describing now with the miracle berry is eliminating sugar from food. whoa. it tastes like sprite. >> completely healthy for you. ♪
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>> you have been eating fancy foods recently. >> i am always eating fancy foods. this time i was in chicago, spending time with someone who runs restaurants there. he was tackling issues of obesity and malnutrition by eliminating sugar from our diet, using something called the miracle berry. >> how can you take on these mobile problems from a michelin starred restaurant? >> you can if you think of yourself like robin hood. he charges a lot of money, but pours that back into research which he hopes will filter out
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into the greater food industry and change the way we all eat. >> chef homaro cantu -- on the brink of conquering sugar. >> food has been largely the same for the last 40 to 50 years. it is time to change the way we eat and think about food. i don't look at food problems as problems. i look at them as untapped resources. there is this whole other world of food that we have just scratched the surface of. the first time i tasted a miracle berry, i went into work thinking, everything that we know is useless. our mission now has to be to get rid of sugar. a friend was undergoing
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chemotherapy and when you undergo this, your taste buds become twisted. this friend said, can you help me eliminate this taste effect? so we got this berry in from probably some african warlord, you have these twisted tastebuds when you're undergoing chemo, it would latch onto one and split it apart so you could taste food as normal people do. >> what are you doing right now with the miracle berry is a two-step process. you have to actually consume the berry first, and that changes what you eat. >> let's do a quick demonstration. >> hello. >> take the powder and put it on our tongues. you have taste receptors, one is first hour and one for everything else. it latches onto your sour receptor. when you eat sour foods, it will bounce off the sour receptor and go to the other one and tell your brain that it is actually really sweet. take your lemon and squeeze a
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little bit on your sour cream. just give that a taste. >> whoa! >> cheesecake. >> totally. that is really good. >> cheers. >> it tastes like sprite. >> completely healthy for you -- zero calories from refined sugar. we could argue that this is healthy junk food. but we are creating is a new product that will go into your food, and companies can start integrating this into their product and you will just see obesity rates fall to the floor. >> that removes the two-step process. it is in your twinkie, in your sprite. >> it is an exciting opportunity to create healthy junk food. >> ready? completely different. >> what you are basically describing now with the miracle berry is eliminating sugar from food. >> tell me more about why you are doing this? one could be happy running to successful restaurants in doing interesting things.
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>> i grew up very poor. my mother and sister and i were homeless for about three years. we went from shelter to shelter and everything that we saw was junk food. as i started working in nice restaurants, i realize the big difference between poverty and the upper middle class is diet. there is a huge opportunity out there to take all of those problems in food that i grew up with and really flip them upside down. when we built our lab, that is when our innovation really started taking off. i have a fascination with efficiency. if you have more efficiency in the business, you can take more money from that business and do whatever you want with it. some people like to drive fancy
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cars, i like to build a lab and work on more efficient ways to work. the big push over the last five years has been farm to table. it is used and abused. we are dead set on replacing all of our farm products with indoor farm products. >> because you have one. >> exactly, we have one of the world's most advanced indoor forms. i want to show you that. >> this is our farm. >> in a closet. yeah, it looks like a farm. >> logically, the best tasting fruits and vegetables grow really close to you. we have decided to just grow them right next to the kitchen. we have soybeans and sunflowers -- >> look at that. little edamame. >> it cost me about $12,000 to build this room and it has already paid for itself. >> how did you get the idea to develop an indoor farm here? >> we started developing the program to run our business. we did not need a full-blown
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office here at moto. this is our office space. here, it is a financial spreadsheet, even further than that. let's say that we have 16 chefs in the kitchen -- it will tell us how much they are costing us per second. >> you are basically bringing big data into the kitchen. >> we have real-time profit and loss reports. it enables us to not waste money on an office and use that capital for innovation. >> maple, kind of granola. it tastes good. almost like a snickers bar. >> what you are eating is a chocolate sauce that consists of balsamic vinegar, orange juice, and cocoa powder. you're actually eating vegetables and fruit and it tastes like a dessert that would really be bad for your body.
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i worked with an ice cream company, voted one of the worst unhealthy products in america. when i explained to them, your ice cream has 37 ingredients, but i can actually replicate that using nothing but yogurt, lemon juice, and cocoa powder, that is an opportunity for me and them. maybe ben & jerry's will be the first company on the planet to make an ice cream that is actually good for people. >> what is the step to go from here to a much larger scale where you're going to have national and global impact
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across the industry? >> right now i am the prototype guy. let's make it on a small-scale and license it out to other food companies. they really want this. >> what is the hardest thing about driving off road? >> long pedal on the right, that is all you have to remember. >> i am holding on for dear life! ♪
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>> you just got back from arizona. what did you see? >> they are trying to revolutionize the way cars are manufactured. >> do they stand a chance of taking on toyota or gm? >> they are not trying to -- they are trying to out-innovate them. they're trying to reduce costs from r&d to just a few million from a billion. >> local motors, on the brink of reshaping the automobile industry. >> ford brought about the first industrial revolution in cars. it was mass production. gm brought the second, segmenting the market. ours is the third. the truth is the world does not need more cars. the world needs better cars.
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>> let's go. yeah. >> if you ask for people's input and you build at a smaller scale, you can answer customers more quickly and bring technology along faster. >> what is this? tell me in your opinion, what is the chief innovation behind local motors? >> it comes in two parts. we co-create the vehicles together with our community. co-creation is the advanced form of crowd sourcing. give me your idea, i will give
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you mine, and we will see how it works and come to a solution together. the rally fighter came to be because it was the first vehicle that our community designed. the other part is that we make them in small volume. micro manufacturing. this is the beginning of the rally fighter. when we talk about the local part of local motors, instead of doing a mass product, the assembly of these vehicles is local, put together right here. only when you buy a vehicle. what it means, you have to make somebody want this. >> they have to purchase it before you start building it. >> as we do micro manufacturing, we thought it would be really valuable to get engaged to people by allowing them to come in and of the vehicle that they would be buying on the floor with us.
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>> this is your first day building a car? how does that feel? >> pretty exciting. >> pull these spark plugs out. >> ok. >> yay. >> work up a sweat. >> there are a lot of reasons why we created local motors. in a simple answer, we wanted to move technology for the fastest. i was deployed to iraq and this is my second deployment. two of my friends were killed in 2004 which got me taking about what to do to honor them. today's off-road vehicles get between 6 and 8 miles per gallon. these get about 22 miles per gallon. that is better than what is out there already. this is what i would call midway through the project in a project that has been completely decided by the community. it is called the tandem.
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it was conceived by a community member that came along and said, i would like a car that cost $10,000. i would like it to seat two people and i would like to commute in it, but also to have fun in it. we open up our shop for volunteers to come in and work with the online process of designing something and make something real. the only thing we do is help pay for the steel and parts that come in. >> i am a community member. i have been coming here for over a year now. i am here two days a week to actually have a voice in it and be able to influence the awesomeness that comes out all on its own. it is fascinating to be part of that. >> all this intellectual property is online. it is all open. what motivate somebody to come in and paid you guys for the
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$100,000 car that they could theoretically make in their garage? >> great question. nothing. we are a complete open-source car company. when you think about the notion of the quality it takes to put something together, and the speed it takes to put something together, that is why people come to us and say, i could do this on my own, but i have chosen to come into this at your factory. >> what about the big 3 coming in stealing your design? would you feel about that? >> i would be so honored if they our design. we build vehicles for the niche local market. if they came and stole our idea for a recent vehicle in the southwest that is also road legal, the market is like this big for that. we are simply a niche market. >> bye, guys. here's a race car coming. this guy is not street legal, right?
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>> it is titled, but we don't drive it on the street. >> oh, my god. what is the hardest thing about driving off road? what do i need to be careful of? >> long pedal on the right -- that is all you have got to remember. maintain speed. >> we are looking to share information and bring it out as quickly as possible, the good and the bad. in the next 10 years, you will see 100 micro-factories from us all around the world. the ability for us to make upwards of 100,000 cars in a year and you will see one million people or more engaged in our community.
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>> holding on for dear life. >> the models we build in the last 100 years will only be part of the solution going forward, and we will become a very significant actor in the market. >> i think i'll buy it. ♪
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