>> drawing deals are bad. a billion-dollar agreement. getting targeted for a takeover. >> changing gears at ford. who is behind the wheel? we will bring you the exclusive. >> leaving the club. good morning. welcome to the polls in london. i am guy johnson. , what is an officer

at the monaco show. >> the supercar to end all supercars. >> novartis overhauls the portfolio. they are being targeted for a takeover and the square. >> let's talk about all of this in the pharmaceutical sector. we have a deals reporter and bloomberg industry reporter, sam. these things and then, suddenly, on a tuesday morning, they are back in the pharmaceutical sector. it has had a large station.

estation. it is a coincidence to have this. as well as the reported plan to take over the maker of botox. not a product that any of us here would have any familiarity with. a popular and profitable product, certainly. and astrazeneca over the weekend. there is a coincidence year. the broader trend is that the big deals are back and we are seeing it in pharmaceuticals. >> every time there is a big deal that is act, it drives prices. what does it mean for the next round? will values or valuations he pushed up? >> it is possible.

these are unique situations. there are not many as mrs. around. there is oncology. it is 50% of pipelines and development. of companies are in the space. the number that novartis has pushed is interesting and eye watering. in terms of sales. , in our view, but excitement in this area of oncology to turn the immune system to treat the cancer. maybe this will have a ripple effect on the other companies that are active.

looking at companies that have a phase one or phase two product and development that could be seen as excitement. plus not a lot of good news for the banks right now. the advisory team must be ramping up right now. >> they are certainly feeling better than they were one year ago. it is critical in financing. we do not know the details. it is a $42 billion market company and it has been reported .hat others have lined up but the jokes are coming. >> indeed. see where the banks are beginning to see dollar signs and they have not been able to in a long time. it was acquisitions.

it does not necessarily mean that he is looking for something to buy. >> they brought a private lake a few weeks ago and they are doing what they say. we keep pushing them for a honest, theyo be will because of me doing these deals. companies tendat with more licensing deal m&a. perfect, that may make it easier. have a goodrma track record when it comes to deals? we have seen a lot of deals in the sector. is it better? what's they have something in common with technology and you

often have young companies built around 1-2 products that have an innovative edge. sam, you are the expert here. there is a record of buying these companies and when you get to the bigger and, in gets more difficult to do. >> when you buy a company that has revenues in sales and infrastructure, there is a synergy. when you buy a little company with one or two products, you are buying the products. they disappear and you have lost your value. novartis has a few of those. they bought the company whose name escapes me. they treat infectious diseases. they pay 450 million pounds for it and the drug died.

there are those angles. bought $11 billion and it made a lot of future value for them. another company in the same space did not work out. theid not work out stop drug failed and did not have the right kind. it is a lottery when you buy the theyopment product and need to keep doing it and bringing it in the pipeline. what's interesting. thank you so much. let's move on. it is trying. mark feels the next ceo. fields, the next ceo. we asked him about the departure. >> the last year as this eeo.

>> do not make me go. mark, joe hendricks, all of the people you know. are all developing very nicely and i am proud of them. >> caroline hyde is with us. >> perhaps not. this is a man who had engine blood in his bones and has been added for 25 years. had thatyears, he turnaround credential that is clearly shown when he was at the helm in 2006. it was a thorn in the side of he has driven it to profitability. margins inenviable the industry. 10%. double what most car

manufacturers think is a good track record. nine years in helming the u.s. area. notably, he runs the weekly business review when it was first introduced any speech to the employees about four on a weekly basis. this was a guy who said we would not tolerate failure and this will be ongoing. he rescued four. what happens next? talk to me about his tenure. >> fascinating, isn't it? they honed the management skills in boeing. billion so-called business loan. without that, they would have been doomed. they were literally betting the business. to drive them

towards the future with fuel-efficient models that are more fresh and stylish. the fusion sedan and the escape suv. to $40rts you brought in billion in profits over the last five years. he reinstated the dividends and got the investor base act on track. for is a company with a quarter of their sales in europe and they are growing significantly in china. a strong record. .t is up to mark they have a transition and they wanted to be smooth. that they may pump up the corporate world with earnings lining up. what's incredible history. i remember interviewing and the

amazing story. >> manchester united says that the coach has left the premier league football club. they came out in the last hour. what do we know about who is in the running? >> the legend of says that heited will play out his role as coach. who takes the top job remains to be seen. at the top it should be -- the dutch manager. the german club manager. ferguson is 6-1. i am playing around. -- he means business. i am playing around. he gets decent money back. widely is the most

recognized for its brand in the world. this is a business story, as well. it's absolutely. fascinating. you have to look at this as a positive story. it does not affect the bottom line. walk us through the business case of disaster. performance side of things. he has done terribly. not going to qualify for the champions league. if you are not in the champions league, they have euros competing in that last year. my answer to the question is not necessarily. they signed a deal. may sign a deal for

the next 10 seasons. the question is, do they get fatigue? >> the other business question land succession? >> looking forward to finding out that story. can joe biden help ease tensions?

>> good morning. you are watching the polls from london. joe biden is meeting with the government in the ukraine. >> the white house correspondent is traveling with vice president haydn. what is he doing there? what is the goal of the trip? >> he is wrapping up a meeting with legislators. including three presidential candidates in the election. wasgoal of the short trip to show solidarity with the ukraine at the highest levels of the u.s. government and speak to and readys. is here

to help on a range of issues, ofm energy diversification the ukraine, propping up the economy, free and fair elections and discussing additional ways the u.s. can provide non-lethal assistance. they will be urging urgent implementation of the geneva accords. the progress they would like to have seen. that they are looking at days and not weeks before deciding on going ahead on another round of sanctions. >> the energy story. talk to us about the size of the eight package that could be talked about. >> that is what the administration said. is advice that the u.s. is

providing in energy diversification. they said there was a team on advisingd that was around the meeting. ingine what it would be like russia right now. looking beyond the loan guarantees. they want to make sure that the money is allocated. it is important for the ukraine to maintain a united front right around theen look room and said that this is the ukraine united. want to make sure that they

do not give any excuses to russia to intervene further. >> thank you for that. traveling with joe biden. >> we have more on the crisis in the ukraine. discussoined now to what happens next, really. situation became more serious. we had a firefight at a checkpoint. tensions are ratcheted up a little bit. you were expecting vladimir to make a move this weekend. was that what you expected? were you expecting more. if not, what happens next? for easter bowled sunday. it is getting more serious.

rather than any sort of an incident that could be presented movements tot attack the ethnic minority in the east. it was quite high. have the minister saying that russia would be looking to protect the ukrainian citizens in this situation is more. >> how do you see the situation panning out? he is kind of backing away. it is some kind of aid package. at the same time, the international community rushes

.ff they are relaxed about the whole thing. biden requiresnt the russians to send out some sort of response. that is why. part statedortant that it would be the organization in europe. and both the u.s. and -- want us to do this mission. they have their own people on the ground. >> it seems that, at the moment,

we are heading towards a presidential election. it is evolving towards a scenario that moscow wanted to be. he needs to be proactive. they are essentially, in a way, working on rush' have. ukraine tried to quell the unrest without having any civilian casualties. than thee difficult organization of russia on this dispute. what's we are back in just a couple of minutes.

welcome back. ministry has asset checks. >> the european equity story has a real indifference to what is going on in the court equity markets.

the policy of central bank is to cut rates and equity markets are rising. we are seeing overall deals intensifying. shareholders should benefit, in terms of payout. as presented yet is having talked with pfizer. if you are not in the mix, you could be one day. said, the euro has a bit of around thehat was time we interviewed the ceo at philips. he said that the euro is overvalued and nobody listened. >> thank you very much. a little bit of a tough challenge. spectators came out to watch.

it was a slippery course. >> we are back in a couple of minutes. follow us on twitter.

>> welcome back. i'm francine. these are the bloomberg top headlines. >> joe biden is meeting with the ukraine president and prime minister. a deal was reached last week. pro forces have held their ground.

>> leaving manchester united after 10 months in charge. last july, they took on a six-year contract. season since it began. watching house of cards on netflix will get more expensive. they are going to charge customers more. netflix posted better than expected earnings. caroline hyde is with us. there is a theme at the moment. amazon up and how much they are charging. but 1-2 dollars. when you are charging $11 for a limited streaming -- unlimited , that is a 25%

increase. they can double the profit by the one dollar or two dollars. this is a company that is growing and sales are up. profit grew 24. still, it is up 24 and beating analyst estimates at the moment. this is a company that has realized that they will lure them in with exclusive content. 7.25 billion dollars .s focused on content getting more shows like the house of cards and the new women's prison drama. is in thecompany that united states. three quarters of the subscribers are in the united states. they are growing at a faster pace internationally.

a six percent increase in subscribers and a 16% increase internationally. they are focusing on europe in a big way. they are in the united kingdom. it is in germany that they are seeing a growth of people online. if they can tap into some of the germans, they can ramp up the sales. the marketing and germany, we could be in germany by september. >> they like the footing. >> this is the headwind. world cup will lose a few eyes fall -- eyeballs. but, they say, it is a minor detail. people will be back.

you can watch drama on demand, it seems. also, you pay a subscription device or two devices. three or fourt children. >> i did not know that. that is scary. a little insane. caroline hyde there with the latest on netflix. >> edward snowden was not the outcome of a cyber hat. he used legitimate names and passwords. runningsa had been software from a cyber start up, it could have been stopped before the leaks occurred. go to elliott gotkine with the latest. >> thank you. and founder to join me now.

good to have you. a lot of cyber security companies in israel. why should we be excited about yours? grant social concepts and security enterprises. profilingon is believers of internal entities and, the thing is, in the organization, the most critical data is passed through a junction called the active directory. used by 95% of the organization worldwide. to emphasize the importance of the active directory, think about logging into systems with your e-mail and accessing files. all of those activities are through the active directory and are about users and the passwords.

it is stored in the active directory. howcan see and understand the active directory provides what is inside the network and the organization. >> if i want onto another computer and was logging in or checking out, i would not be expected, you would see a red flag and you would stop and report that. >> exactly. more than that. we have created a graph. friend, add me as your you find things very quickly. findild a graph to security issues.

we need to connect them into a story and provide our customers with the entire story and not a single event about security. >> you hacked in and your target is ranked and the financial industry. >> of course. you are right. it is an interesting story because i am a cofounder of companies and one of the biggest banks hired me to prove to them what an attacker can do inside the network. i was sitting and thinking about how to build the attack half. i realize that everyone has access to the directory and i managed after two hours to steal the identities of t bank employees and conduct financial transactions on the bank and

.e-catholic -- wreck havoc schmidtillion from eric . are you going to need to raise any more money? >> no. we have the amount of capital to move on and get the income that we need to expand the company in the u.s.. >> you are not profitable just yet. >> we have paying customers and london comes next? what exactly. we open the headquarters in manhattan in the world trade center and the next is moving to london and penetrating the industry there.

>> where is this going to take you? is it just the active director he and the particular industry? basically, our company is based on the computers and how servers behave inside the network. we want to expand and connect from outside the organization. we think that it will lead to a total unified solution for cyberattacks. >> ok. the ceo and founder. thank you for joining me. i know you're intrigued. it means invisibility in greek. >> all right. now we know. thank you so much. the middle east editor. getting company news. >> phillips is under pressure.

the top and bottom line. be a challenging year. led lighting and health care equipment. >> telefonica is calling for mexican regulators to crack down. or selling network unauthorized mobile phones. to follow the rules require them to divest. captain america has beaten his rivals at the box office again. the superhero film is number one. million in u.s. sales. >> coming up, the best of the best. from divers and desert islands, we find out about the most

exclusive luxury shows after the break.

>> good morning and welcome back. let's get more on the bloomberg exclusive. the ceo will be stepping down. >> replaced by the chief

operating officer. we caught up at the beijing auto show. economicstrength of in china. 7.5%. the industry is around seven point percent. we are bringing the entire plant that you know well with all the vehicles available to the consumer in china. based on that category and the economy, we will go further. once you have your eye sets on the third position for sales. you are within striking distance and past toyota. you like to sell product and you have to look at the number and say that number three and number two look good. let's we love serving the consumers in china. as you covered, we keep our eye on the ball and make the best

family. the consumers decide who the leaders are. 271,000 in the first quarter. that means 1.08 4 million. but i think that, with the additional vehicles, our sales will continue to increase. we are so excited. i think the customers will decide. >> isn't going to be higher than last year to mark >> -- last year? beingis nice to see ward received and preferred. >> lincoln, you have heard that question before, you are late to the market. the luxury and the words. >> an interesting question. anyway, that is true. after the big recession, luxury questions move.

they do not maintain a lot of money when you have alternatives. we can give a great vehicles and i think that the new ligands and the response we are getting kobe row received. -- are getting will be well received. volume,.pick up the >> will you see the day that china becomes the number one market support? >> it is important and it is growing. it is the fastest-growing market and we are excited to serve the market with all of the great nichols. >> you are going to miss this, aren't you? >> i love serving forward. to not make me go now. >> this is a guy who rescued them. 18 from bolling and said that he is not going to let them go out of business. he was in a meeting.

i just came from a business and get on it. get it takes. but he is such a rockstar. -- >> he is such a rockstar. >> it has been around a long time. now, another big car show is happening. >> it sounds better in a french accent. some of the biggest names in luxury. marks. is top the most exclusive in the world and not far from the truth. the biggest and latest in green technology. it is for the well-to-do car buyer.

souped-up engines and color schemes. that is what monaco is about. there is space for upstarts. otherwise. a top speed of 375 kilometers an hour. production.in [indiscernible] whatever. it is different. >> looking for the next high-value customer. furniture, water sports,

expensive. not to mention a private island resort. they are targeting the same clientele. .> crafted for the taste it is the place to find it. tom gibson, bloomberg. >> that looks like a fun gig. >> our producer had a great time in monaco. a car that cost $3 million. there are diamonds in the headlights. >> a good product. when we come back, supercars are the story and full all. -- football. we will see you in a couple of

minutes.

event.ncredible it started off modestly. .t is growing

it is innovative. >> that is prinz albert. he spoke to us at the show in the principality. let's get more. you have heard of vehicles. it is the hyper sport. and i'm in and crossed it ond-encrusted diam headlights. >> creating something unique and out-of-the-box. our market is different. we are good friends with all of them and we wanted to do something different. we have luxury performance and

design. we have horsepower. would have a suspension that raises the car and you can drive it normally. you can turn on and have beautiful colors. we have 24 hour service that comes with the car. it comes with a $200,000 watch that is limited edition. one for each th. 800 hours to paint the car. the hologram is completely unique. it goes in mid air. they can control interaction with the vehicle. materials. modern luxury technology. for the car.

>> going out and driving it would be something that you would take notice of. >> a baseball bat to smash. >> i would never drive it. track inticket on a the desert. yeah. if i ever decided to drive it. >> it would make a good christmas present. right. this is what we have coming up on the show. bloomberg first word is next. we will talk about pharmaceuticals and the ukraine in crisis and will be joined by kit juckes. we have stunning market movements.

>> we're talking about the story and the private sector that is beginning to get picked up. we will talk about that with kit jukes. he will want to find out what is going on. he is a bit of a chelsea fan. we are going to get a take on that and we will talk about capital. that is coming up. the similarities of four we're areng in the tech world ?here any similarities 295 days. he replaced. >> he has had a tough time. what does it mean for the future and the share prices. big big football companies. >> follow us on twitter.

francine is on there. we are taking a break. see you in a couple of minutes. the pulse will continue.

novartis strikes a multibillion-dollar agreement with glaxo. allergan gets targeted for a takeover. >> who is getting behind the wheel after alan mulally? manchester united takes to its coacho say has left the club. good morning to our viewers in europe, good evening to those in asia, and a very warm welcome to those just waking up in the u.s. i am guy johnson. >> i am francine lacqua.

this is "the pulse," live from bloomberg's european headquarters in london. >> we will be talking about how did we invest in technology. ariadne capital's julie meyer was one of the first to back skype. what is new in the startup landscape that she has her eye on. the drugg day for industry. novartis overhauls its product portfolio and announces to the billion-dollar deals with glaxosmithkline and eli lilly. >> allergan, the botox maker, byng targeted for a takeover bill ackerman's pershing square. samplespbell and elliott -- sam fazelli. a bus,a -- you wait for come., suddenly they all

>> pharma tuesday is the working title. it is obviously an element of coincidence but we are seeing big deals in the form of space coming roughly at the same time. it tells us ceos and boards are confident and willing to make big decisions. risky decisions. it tells us that financing is available for these big deals. pershinggan deal with square is going to require a lot of money. interest rates are still low. interest rates are going to start rising at some point in the near future. that might have a lot of boards saying if we want to borrow money, now is the time before gets more extensive. >> novartis selling the vaccines unit to glaxo and animal health to eli lilly. ventureeating a joint

for consumer health care. what makes sense? ofyou can make sense out every single one of these transactions. it is about $26 billion in terms of total numbers. deals inhe value of the first quarter altogether in the pharma space. dominated by the act on avis-forest -- act transaction. novartis wants to sell vaccines and get out of businesses that or not critical mass. that is the case for vaccines and animal health. potentially the most likely partner here. it all makes sense. the one surprise was oncology. the deal they did with gsk. some headlines saying we were number 14 in oncology, go

figure. that is perhaps what happened. from the novartis perspective, they are amassing a better position in this exciting area of him you oncology. -- immuno oncology. any bearing on what pfizer and astrazeneca would have done? >> they were in talks -- >> a rumor -- >> they are not resuscitating these but they have talked. >> important not to over interpret this, big companies talk all the time. there was something a few months ago between pfizer and astrazeneca that did rise above that level. it were serious but very informal conversations. to be dead or dormant but they could always come back. given the broader atmosphere around some of these big transactions, it is not crazy to think they would. >> way look -- it does not seem

a be too many issues from competition perspective if there was a deal. with the novartis acquisition it highlights what pharma companies might be thinking with regards to oncology. that would fit with and astrazeneca-pfizer deal. >> i guess they are sharpening their pencils waiting for the botox deal to come off. plenty of great headlines to be written. thank you very much -- matt campbell and sam fazeli. >> let's get to our other top corporate story -- a bloomberg exclusive, ford will name chief operating officer mark feels as its next ceo. alan mulally is credited with saving the auto company from bankruptcy. stephen caught up with him at the beijing auto show and asked about his departure. >> your last year as a ceo. >> don't make me go now.

all the people you know, that is the finest leadership team in the world. they are all developing very nicely and i am very proud. get more on this story, let's talk to caroline hyde. she has been tracking it. everybody has been expecting alan mulally to go. mark feels -- is he a surprise? who has ford in his blood, different from alan mulally, who was parachuted in in 2006 to turn for around. now he is turning to a man, mark fields, with 25 years experience at ford. turnaround experience. look at what he has done to the north american unit. mark fields has head of that unit for nine years. it was the form in -- it was the thorn in ford's side, now it

is very profitable. it has a measure of profitability that is busily doubled most other car companies. it has a 10% margin. this man knows how to grow ford. 2012, hes december takes the business review call every week about how ford is doing. in theprising to many business that mark feels is the chief executive designate to be announced may the first. alan mulally has achieved a great amount. plan and theve a plan says we are going to make it. >> he was an incredible risk taker and manager. a huge riskook on when he joined in 2006, 8 23 billion-dollar loan risk, known

as a that the business loan that saved the company from bankruptcy. he started slashing price at cost throughout the business and brought in new models. he pushed forward into the modern erroa. in china, europe, europe is 24% of sales. he brought in the fusion sedan and the escape suv. working hard on the lincoln luxury model. i also mentioned collaboration. this man had to stop the infighting and start to get ford to work together. interesting that the coo, mark fields, was one of the first employees who really joined him in that effort. >> caroline hyde with the latest. boot.moyes has gotten the jonathan ferro joins us now with the latest. halogen vasa prizes this? -- how this?f ua surprise is

ryan giggskely to be who takes over. we have a transition plan that has failed. i would refer to apple as a poster. if you look at alex ferguson to is what steve jobs has been to apple. how do you replace key figures at these companies and brands? the identity of manchester united has been alex ferguson for so long. david moyes is a very bad tim cook. at least steve jobs left 10 cook with some products to sell. it was a very weak squad. david moyes needed to buy players. he could not acquire talent he needed to make his business competitive. got rid of a lot of the

back coach staff. for a lot of people that was a big error. he did not have a smooth handover. broughtrolled in and his own people -- it has not worked out. >> a bad tim cook. i wonder what ryan giggs will be feeling. let's talk about business. they announced it on twitter, that is the vehicle they used. the fastest way. world's a guest sporting brand. you think some of the guys with big sponsorship deals are going to be nervous? >> to some extent. some of the massive chevrolet $559 million. they are still set to sign a $1 billion deal with nike. my question is whether those

deals show any sign of fatigue over the next couple years if their performances continue to do badly. this just impacts manchester united as a club. but the primarily as a brand. we have had the primarily ceo say viewers are dropping away as time.is having a bad a lot of foreigners support manchester united. >> if you are in asia or the gulf watching primarily , premier league football is everywhere. >> you could lose interest. that is a concern for the primarily as a whole. >> jon, thank you so much. the very latest on man u. this is a business case, not only about football and fans. a a football company, not football club. coming up, can joe biden take the edge off ukraine's crisis. set to speak from kiev shortly.

we will have details. ♪

areelcome back, you watching "the pulse." live from bloomberg's european headquarters in london. let's talk about the currency markets. the aussie dollar versus the new zealand dollar. australian data coming out this week. chinese data coming out this

week. and we have a right decision. the aussie dollar firming a little bit. been raisinge rates. they have been ahead of the curve, they have raised rates ones, will we see a second one? 1.09 at the moment. >> i will give you some breaking news on china mobile. the numbers are coming out. we are interested in china mobile because it gives us a glimpse inside the chinese economy. after the first time we have seen the apple impact since it started selling apple products last quarter. below estimates. 25 billion yuan, we were expecting 27 billion yuan. >> we will get you some premarket on apple as well. >> apple has earnings out tomorrow. it will be a nice way to see how

it is doing. >> busy morning. the u.s. vice president is in meeting with ukraine's government as an accord reached last week seems to be nearing collapse. ryan chilcote joins us. we are back on sanctions watch. >> we are. it is not going to happen while biden is in kiev. the u.s. secretary of state oned the russian foreign minister and said if russia does not "de-escalate" in accordance with the geneva accord, there would be action from the u.s., extinctions. another u.s. official said those sanctions would not be set for all sanctions. they would be an extension of the list of individuals in putin 's inner circle and some of the companies they are associated with.

the interesting thing is on thursday after that agreement in geneva, john kerry said that if the russians did not take action over the weekend there would be sanctions. now officials are saying in weeks will come not but in days. it seems like the timetable has slipped a little bit and the u.s. is procrastinating. >> investors seem to brush it off. >> interesting -- investors sentiment and general sentiment on the resolution of the crisis has turned decidedly negative after the day, exciting day on thursday. today. stock market down yesterday we saw yields on u.s. bonds declined a little. of investorsgn fleeing to safety with u.s. bonds, pretty much the only place to go yesterday. thank you, ryan chilcote with

the latest on ukraine. we have a reporter in kiev. we are expecting biden to deliver a speech, which we will deliver live. >> we are joined by kit juckes, global strategist at socgen. giggs has been named manager at manchester united. everybody is talking about manchester united, does that tell you something customer >> we are talking about manchester united across london. thee a lot going on in world. in the world of markets, we have easy money from the united states that washes over everything else. in football, we have specific events. giggsster united has ryan in charge. the point you make is basically the markets continue

even, yellen is towards the dovish end of the spectrum. don't worry about everything else, as long as easy money continues, good. bad for the dollar in good for everything else. differences. i would rather own the turkish lira that the russian ruble. i would rather own the australian dollar ahead of inflation numbers than the new zealand numbers ahead of a rate rise. the big currency pairs, entities will move higher. this could be the day we make a push 10 1900 and the s&p. that is the only fact -- that is the yellen affect. >> i spoke to a strategist and said the market is not on blinkers. we still do not understand what we are facing in the russia-ukraine standoff. veryrkets find it

expensive to be short high-yielding assets when the world's premier central bank is making money sochi. -- making money so cheap. seen at couple weeks has victory for the emerging market bowl over the emerging market bear who had such a good time .ast year we have seen physicians get squeezed out. markets are short term. thisng on to a bet that is dangerous costs money everyday. managerbody give a firm three years or do you get judged on nine months? draghi looking? he has got to be praying that the yellen changes course and becomes more hawkish. the dollar is under pressure. do to getot he can

monetary policy more accommodated in europe. he will get quantitative easing in europe, whether that will get tanks lending or people borrowing -- getting credit growth in europe -- is a moot point. how much that helps in terms of boosting growth. if he cannot get money printed ,s fast as the fed has been with a current account surplus in his economy, he's not going to get the euro down. time will tell. it is a question of when the fed will raise rates and how far they will go. eventually mario draghi gets a weaker euro, not this year. >> he has hinted he is ready to act. >> was quantitative easing in europe today -- what it weaken the euro? it would make equities look more attractive and key they european peripheral bonds looking attractive. money might flow in. >> he has to do something, are

you saying he has no tools to weaken the euro? we have companies like phillips fx. 6% on the back of japan withhis in deflation for a decade. yes, you have tools, if you run fiscal and monetary policy and a coordinated fashion. a european version of abenomics. he does not have the mandate for a lot of that and i don't think europe has a appetite for the rest. yes, in theory, he could but he is not going to do something that makes the currency weakened significantly in his current mandate. still waiting for the fed to decide the economy is strong enough to start hinting at faster rate hikes than we are expecting. >> for the brits -- is shopping in new york during cheaper? >> is edging cheaper, we have been trading sterling in a 141

.70 range. of thateen at the top range. as with the euro, we are topping out slowly. 5,don't think we will see 1.7 we're pretty close to the top right now. this is better than it was. it is cheap enough to go shopping. for the things that i buy. >> looking at holiday plans. kit juckes, global strategist at sociéte génerale. back in a couple minutes. ♪

>> welcome back, let's get you some company news. watching your favorite shows on netflix is about to get more expensive. the company plans to charge new customers one dollar or two dollars more per month. netflix shares soared after first quarter profit beat forecasts. >> samsung says apple's i-57 timest claims higher than what it should pay. 57 times higher than what it should pay. it is making a case to a california jury. saint-saëns says it -- samsung says it should pay as little as $.37 a phone. "captain america" was number one for a third

straight weekend in the u.s. and canada. it has collected more than $200 billion in u.s. sales. investing in technology. of thenest guest was one first to back skype, what she has to say about the start of scene. ♪

back to "the pulse." live from bloomberg's european headquarters in london. i am francine lacqua. >> i am guy johnson. >> joe biden is meeting the ukrainian prime minister and president tonight. he is expected to speak shortly, this comes as an agreement to ease tensions and ukraine crumbles. >> greece turning to angle -- grief turning to anger after the south korean ferry disaster. to nation's mood is shifting

outrage, more than 200 people still missing a week after the sinking. seven crew members, including the captain, has been arrested. >> david moyes is leaving manchester united after 10 months. the football club took to twitter to make the announcement. moyes replaced alex ferguson last july. man u is having its worst season since the premier league again. get to a bloomberg exclusive, ford set to announce mark fields as its new ceo, he will succeed alan mulally. credited with saving the company from bankruptcy. the outgoing chief spoke with us at the beijing auto show. >> it will continue. the strength of the economic expansion in china is going to be 7.5%. the industry is growing around 7.5%. in ford's case, we are bringing

the plan where we have all the different vehicles available to consumers in china. based on that product category as well as the economy, we will continue to be preferred here. >> you have your eyes set on the number three position in foreign automakers. you are within striking distance of nissan and hyundai. you have passed toyota last year. you have got to be looking at the number and saying number three looks good. >> we love surfing the consumers in china. have covered, if we keep our eye on the ball and keep making the best, world-class class vehicles, the consumer will decide. >> i want some numbers. 2013, 936,000 cars. 271,000 and first quarter. 1.084 million and china. >> with our additional vehicles,

our sales will increase. we are so excited. >> are you going to be over one million this year? >> customers will decide. they are sure deciding now. >> will it be higher than last year? not make predictions for volume on sales but it is nice to see ford being preferred. >> link -- you have heard this before. you are late to the market. does that give you an advantage because you have seen how the space works. >> the lecture a customer is moving to more of a value luxury. especially if we have alternatives like a ford back and give them great vehicles with better pricing. i think the new lincolns will be well received. make them going to here? what kind of cost advantage does

that give you? >> we will import them for a while and then we will start to make them here. >> are you going to see a day when china becomes the number one market for ford? >> it is the fastest growing market and we are going to the excited to serve the market with great vehicles. >> you're going to miss this, this is your last year as the ceo. >> i love serving ford, don't make me go now. bloomberg exclusive in beijing. only five minutes from now, "surveillance" with tom keene. what are we looking at? quiet. absolutely remarkable to look at equities, bonds, currencies, and commodities. maybe there is an exception with enminbinese room i weaker. quiet worldwide. talking about the quiet in the , robert joins us from

sandra o'neill. andt the state of banking linking it to the american economy. jeffrey rosenberg from blackrock about equities and bonds. what do you do when it is quiet? something weis have been exploring. we have huge pharmaceutical deals in europe so it's a little less quiet. you have to ask yourself whether the quietness is justified. blinkersrkets are in where they don't talk about russia and ukraine because they are focusing on central banks, two weeks down the line we might be in trouble. >> we will look at the pharmaceutical deals. a lot of transactions going on within the quiet. it is all linked back to the central banks. some seems to be the idea of very cheap money. explain the novartis deal. in threellion expected

deals. they are streamlining and going after what they said they want to go after, which is growth -- oncology, for example. immuno oncology. what could beat cancer. and "the wall street journal" talking about the ottoman -- talking about bill ackman. he is going after something you know nothing about, francine -- botox. >> botox really works for me. >> nothing like a compliment on a tuesday morning. tom keene with the latest on botox. >> maybe i need botox on my botox. >> ok, tom, about 25 minutes from now. >> bits and pieces going on. a few pharma deals.

we have manchester united and we have china mobile reporting, imissed estimates. jonathan ferro has all the members for apple. >> decent attempt at a segway, i don't know how you follow talk of botox. a miss for china mobile, profit down over 9% on the quarter. the share of china's market coming down, 62%. don't be sold. million customers. the only reason we are talking about is because apple finally got their iphone in the game. they went on sale january 17. you can already buy the iphone in china. they did get one million pre-orders for the device. when we get apple earnings tomorrow, forget about a new product entry. look at some of the numbers. they are stellar.

on the quarter, iphone skills will come in at 37.7 million units, just under 20 million ipads and 4 million macs. some tech companies would want that on the year. one company like china mobile that has a mass amount of customers and another company like apple that sells a serious amount of product. we get the numbers tomorrow. >> looking forward to those tomorrow after the closing bell. thank you, jonathan ferro with the latest on tech stocks. >> a lot of technology news. you have seen the news over the weekend. nike will be getting out of the fit and business and doing apps. waiting for something apple is going to do, these companies have come together on a number of areas. look at what has been happening with netflix. "house of cards" a little but more expensive. the site will boost prices for new users. let's figure out what the future of the tech landscape looks like. julie meyer is the founder and

ceo of ariadne capital. good morning. some people making comparisons with the year 2000. we have seen that comment on it, goldman has put out a note saying the differences are more significant than the similarities. where are we? toi think it is not apt compare the two. what has happened is that the theyorm companies, are out there. we are not going to be creating any more google, facebook. the opportunity is whether the ,xisting businesses like tesco barclays, are they going to become platform companies. investors are looking at the stuff enabling them. matrixesrested in providing storage to broadcasting. a company that is a video .latform that reaches out

the digital enablers. the digital disruptors like netflix, they have won or lost. they are either there or dead. there are tens of thousands of high-growth digital enablers in tech, that, health is the space to invest in. we are not going to be creating any more big facebook, amazon, apple, and googles. that matured by the year 2000. >> sometimes we are getting it wrong, we focus on sexy gear like google glass. that is hype but we do not have any proven track record. you are focusing on digital storage and stuff that needs to support what is going through now, a huge transition to mobile that also video-on-demand. >> cloud as a layer. the enterprise has not completely -- whether that is bloomberg or a bank or a

newspaper -- all of these traditional established businesses. simple like payrolls. there is a great company in new jersey. she can do global payroll in any jurisdiction, and a language. it is five pounds a person. she can handle it. a global chemicals business, she is providing global payroll. cloud appsg, unsexy with lean infrastructure, this is the investment opportunity. it is not fashion, e-commerce or some mobile toy app. you have to look past and say the .9 of the iceberg -- transportation and health care, all this will be transformed by application. to thegot to dig in infrastructure and engage with

the consumer interface. it is tough stuff. it is a vertically from consumer down to the guts of the industry. the entrepreneurs have to be capable and knowledgeable but they also have to have a design element and that is where we are good in the u k we have some of the best creative minds in the world. >> talking about the u.k.. about the half-life of every iteration of all of this. the pace of acceleration. what is the delta of this question mark >> you have nailed it, that is why people are saying isn't this like that dot and between october 1999 april there were short windows. the stock market fell off the cliff in march 2000, all the sudden there were not operational plans in place for a lot of these dot coms. the reason whatsapp gets acquired by facebook in under gets years and oculus

acquired, these are young companies. it is because -- first of all -- those global players have people scanning the globe for companies. they are coming to the attention of facebook much earlier. that is the challenge for traditional established businesses. not that they don't have cash, what are their sourcing mechanisms to find things that could be wherever. out there and you get your m.v.p., you take it to market and you start getting users. if it takes off, pretty soon you are going to be on somebody's acquisition roadmap. somebody is going to say if you really do that we provide the distribution and we can get you to 100 million users. but you have done the tough stuff and prison that business model that algorithm for whatever it is. checking your pulse while you are running or whatever. that is why there are so many acquisitions at an early stage.

the strategic value is because the revenues across these large distributions. you have one billion people on facebook and one billion people on amazon's platform or whatever. you take algorithms and apply it to a highway or a distribution base and you get a big number. investment bankers know what to do. so much, julie meyer of ariadne capital. we will talk about the u.k. landscape. we will also talk about when the ideal moment for nitrogen or is. -- for an entrepreneur is. ♪

>> good morning. you are watching "the pulse." u.k. andech with a european feel. julie meyer is the founder and ceo of ariadne capital. the london scene is really beginning to take off. even over a year ago, momentum feels different. and one ofs morning the newspapers talking about how 2014 is a make or break year. the visaeople and story to change and get behind what is the project that is already delivering. >> he is one of my partners for my fund. he has done a magnificent job with tech london advocates.

this afternoon they have their first conference. the conductivity, the serendipity that enables people to connect and help each other and throw some goodwill into the ecosystem. to2013 he did a big bit create that momentum in the london scene. that level out of the work at tech city. it is a guy with big jobs at skype and telefonica and has so much empathy for start ups. that is needed. this divide between big companies and small companies. they do not understand each other and speak the same language. and yet to get david and goliath to dance, they have to understand each other and approach the conversation with respect. withu are a big company 100 million users, you have to understand that the high-growth startup might only have 20 people and not really a balance sheet. but they understand something about your future. it is about parties having respect.

they bring something to the table. the venture capitalists having respect for entrepreneurs working 100 hours a week. entrepreneurs having respect for the guys with corporate jobs. all this creates an ecosystem. >> what needs to change to bring this to the next level? i was mentioning these us. tesco is losing a lot of money, one of the reasons they wanted to sell was they needed an injection of capital. how do you make the roundabout, what is the right time to sell? i was not involved with the tesco acquisition, the right reason to sell is not to get capital. the market seems to be doing a better job than ever before in releasing -- bringing capital and all the rest. the venture capital scene is not really it. it is about family offices. it is high-growth angels that have gone through high-growth startups. funds like our area and the

funds -- funds like our ariadne funds that will do late stage seeds. tesco has become a marketplace and the startup can help tesco engage with the app economy. unless you can have this discussion with your future business partner and say i, mr. digital enabler, i am bringing you your future revenue stream. i can bring you material revenue in three years if you give me access to your customers. writing.hat ink in opening up the operational units. to just sell to be cashed out and complain, every deal is done before you do it. you have got to understand what happens before you sell and get the money. >> what is it that we need to do ? 2014 is a critical year. we need to get david and goliath

working better together. is it simply just mechanics of getting more programmers? thesis, our model -- david and goliath must dance. it is about building digital pnl's. focus on themuch balance sheet. it is not about that. it is about the hard work of building digital pnl streams. some of it is about lean infrastructure and cost savings because of cloud. most of it is what is the future revenue stream of your company? newspaper group, radio station, health care company. your team ared now forecasting different models and different pilots and applications, if all you are thinking about in the boardroom is who do we need to buy and where do we set up our corporate investment fund, that is not what it is about. it is about building digital pnl's, forecasting future revenue streams for new products that take advantage of more

people being online. more things happening and being purchased online and through the mobile phone. if that is not what you are worried about in boardrooms of larger companies, you're talking about the wrong thing. >> thank you so much, julie meyer, founder and ceo of ariadne capital. >> joe biden set to speak and kiev shortly. live pictures from the podium where he will take the stage with the interim prime minister. can the u.s. vice president take the edge off the ukrainian traces? that is coming up next. ♪

>> welcome back, you are watching "the pulse." pretty quite on the currency markets. the aussie dollar getting a bid. let show you the aussie dollar versus the new zealand dollar. chinese data and ozzie didn't -- aussie data.nd 1.0902. >> for a look at what we are watching, we are joined by matt campbell, jonathan ferro, and julianna goldman in kiev. traveling with vice president biden, due to speak any moment. >> we are at the cabinet of ministers club. the vice president is meeting with prime minister yatsenyuk,

the third of several meetings he has had today with the acting president and speaker as well as a group of about nine to 10 legislators from various parties ukraine'ss of government. we are expecting to hear more detail on what was described as an aid package. more of a technical assistance package in energy, economics, and governance. ulianna, thank you. let's go to matt campbell. bill ackman wants botox. >> he wants to own botox, a chunk of the company that makes botox, allergan. he has teamed up with a large canadian pharmaceutical company for a hostile takeover of this company come allergan. worth more than $40 billion. i suspect a lot of other people will be watching that today to see where this bid comes in. >> matt, how do we coined it?

pharma-m&a tuesday. keepis it for "the pulse," it right here. tom keene is next.

>> bloomberg "surveillance." this is -- this is bloomberg "surveillance." keep money tribes drug mergers. just cheat money drives job

mergers. we speak to a market veteran on patients. when your career stumbles, campaigning for an oscar. we are live from bloomberg world headquarters in new york. it is tuesday, april 22. join me back on the grand tour of europe, scarlet fu with us and adam johnson as well. >> overnight china central bank cut reserve requirements for some of the world banks. and you say it is brief, you mean brief. that is it overnight. 9:00 the fhfa house prices coming up. 10:00 the richmond fed manufacturing and existing home sales. still only half. >> new-home sales as well. >> earnings before the bell