>> live in san francisco, welcome to a special edition of "bloomberg west." we're coming to you from the worldwide conference in the san francisco heart. want to bring in our editor at large cory johnson and our special guest joe brown editor of wired magazine in new york. k you all for joining us. what will he here today?

next rarely see the great apple products, we see iterations, but we see the direction that apple is going to we will see what the next operation will look like. possible partnerships that they will be based around. it is going to be about software and not ho ardware today. >> there are some interesting things happening. this is about golfers, it is a developer conference. we have to remember that we are going to see not so many new things as iterations on older products. a refresh on os x, and we are expecting it to be called yosemite.

>> they have trademarked that name. >> we know they will be talking about that. see ios also going to eight, the new mobile operating system, and the interplay between those two will be interesting to watch. ios 7, which is the predecessor johnny's they have on the the mobiletamp on system, and this will be his stamp on the desktop system. just closer ties to mobile in general. begun right has behind us. tim cook has said we are launching new product categories. that has not happened yet. greatest it is the product lineup and 25 use, greater than the ipod, iphone,

ipad. do you believe it? >> i think that they believe it. the great part about apple's rotted development is they are notorious for building the entire product line and then not releasing it because it does not meet to their extremely high standards. i think we will not see it today, and it will just be focused on software. they launch is can new product lines without jobs at the helm? >> a lot of this event is about the interpretation and the connecting of the dots. behind us over the next hour will be those connections. >> i think we will see some devices from third hardee's. we will see a lot of wristbands and other companies that will be developing things to be integrated into the ios. one of the questions is the quality of their partners.

if you remember the phones that integrated with itunes, they were always great on stage but never my expectations -- met expectations. i will be excited to see what yhey're changing philosoph -wise. health, fitness, put it all into one place. it is still a niche market. do you think a health apple or system is that big of a deal? >> i do not think that health is nice, i think it is a huge opening market right now. wearables are the hottest thing going right now. wearables in the past, because headphones are wearables. with their purchase of beats, you will see them become an integral part of that.

third-party developers will be getting in on that as well. >> one thing that i know is that health apps are generally stinky ckier than other apps. people keep coming back. i have never been compelled to wear a wristband everyday, but i know you are. >> this event will be about setting up these platforms. event two years ago they announced passbook but they did not have the andnerships with starbucks others, those came after. but because they made the announcement here and shoulder a couple of ideas and partnership, it was off to the races. ,he stakes get higher because

back in the day of the ipod, it was the first thing with itunes, if it stunk you could not get itunes. we have a whole new standard of reliability that is required. apple needs to come out with guns blazing. smartphone, the idea that you may be able to have a greater ability to control things with our iphone networks. turn the lights off, lock the door. ig a deal do you think that is? >> in my house i already have a little bit of smartphone control. i can control my cable box, where i play my music, and a nested that i can control to my iphone. what is interesting to me is to see that they are obviously -- if the rumors are true -- that they are launching something

here. is it a bold new perspective, or just more technologically and -- need for developers convenient for developers? tim cook is on stage inside. spottedmayer has been in the vip section. she has come to these events before. you think anything special will be coming between yahoo! and apple? the think the people within tech ecosphere want to know what apple is up to. they have a reflected glory. it is a hot ticket, there may or may not be a partnership involved. to your point about the developers, when you see that nest is a great example because the last development before the thermostat with the ipod -- was the ipod.

i have things on my phone, it is the toolsphone, and for developers, when we have seen low and bluetooth devices out in the world, the ios tools are easier for others? company that has had the best reputation for working with developers, or the only one that i can remember being famous for working with developers was microsoft. that did not work out for them. >> i remember them. but now apple is too big to ignore, because there are iphones everywhere, everyone wants to be in that ecosphere. all of the products that are coming out now that have to be -- their measure of success is whether or not they can be on

the iphone. lock inoth, low-energy the when i got when i was on android. i switched back and forth and i could not use it because android had not opened up the low-energy market. way out in front on that way because they gave the developers the tools. the000 developers are in conference right now, and they are first time attendees. what is that like developing today versus years ago? >> it is a great time to be an ip developer about lik-- like am. beenrowth of android has the best thing for third-party developers because they are now in such a neck and neck race in the western world with the high-end android devices and ios devices. apple conference

and google conference is very developer focused, very focused on adding the futures of low-power bluetooth that the developers need. there has been a lot of talk greater integration between ios -- >> the commercial failure has been in the software, you have the phone, and the desktop and tablet, and they need to work with them more than ios. it is not really just about the phone, it is about seamlessly transitioning between the desk top, the tablet, and the phone. more than any other company, apple wants that to be the business for developers. i would hope that they find a way to unify that more.

>> 9 million novella pers were added to the apple ecosystem this year. how hard is it to find a good apple developer? >> most companies like ours are working to train people who were to theent experts i apple experts. there is so much demand for these products, and due to the fact that the iphone was launched in 2007, there can only be so many experts in that amount of time. >> how much of a heads-up, how much help will apple give in terms of saying this is our direction behind the scenes? relationship with apple was kind of difficult. >> not a lot of direction, simply because apple is such a notoriously secretive company.

i would not say it was better than a large company, but they are a very closed company. they have a couple of companies that work with them on the product launches, but those number and the four or five for release. we are usually pretty happy with the results even if we do not get a lot of direction. >> how needed to be one of those companies? >> when facebook was integrated into ios 7, it was largely due to high level discussions about wanting the companies to work more closely together. they tend to work with independent software companies, game companies. are staunchees

defenders of the quality of their product. >> how important is advancement and improvement in the desk top, given that mobile is where the growth is happening? >> it is huge. you really cannot ignore the desktop. mobile is very hot, but millions of us go to work each day and we are not staring at our phones. it is really important, because at this point power is your limiting factor when it comes to getting things done on an enterprise level. you have an unconnected, untethered device, you're not going to have as much battery and you willant, not have the ability to run big apps like some of the analytic program that we use. every editor that ever put

the words the pc is dead did it on the pc. [laughter] >> i was talking to a friend of a contractor, and he said he was in a show in las vegas, and he said all of these controls and locks and security cameras were all over. right nexploding ow? a it is exploding from company perspective, i do not think we have seen a widespread adoption of it. it is easy to go to the store phone, it is new as easy to pick up a new light switch, you have to have that installed. -- apple destined ball has just unveiled its new desktop operating system and it is indeed called yosemite. how important is this next generation going to be for you, given that you're working on how

people work at home and work? things we think about. one is that even though the pc is shrinking relative to the tablet and the smartphone, it is extremely important. because of that, i think that apple is in a meeting as it should because their laptops are well-regarded, and outpaced the sales of most vendors and laptops. i think it is interesting to developers work microsoft's relationship with developers has waned dramatically. energy around the ios development and channel that toward their desk top operating system, and if you leave like me that the products should work seamlessly across these devices, i would rather work with apple because they have already worked with me. >> tim cook has been making some about windows, we want to go to his opening

remarks. [applause] >> good morning. good morning. good morning. welcome to san francisco. we are here today and all week to celebrate the developer community, and all of the amazing apps that they have created. did a greatvideo job of capturing just how deeply we feel about our developer community, and more importantly, the number of lives that they have enriched. from all of apple, thank you very much. [applause]

this is a milestone year for this conference, it is the 25th anniversary of the conference. in 1990, with just 1300 developers. they gathered to talk about the systems happened, and there was one lap in that developer conference. dc is a huge conference for apple and our developers. have over 1000 of our best and brightest engineers here today to talk to you directly in laughs about how to improve your code. we have people from more countries than ever before. [applause] tim cook talking about the growth in apple developer community. to talko take a moment

about tim cook and his leadership. do you believe he has led the company well? he isis hard to tell how doing so far, because they have a broad and deep forecast into its product future. we might still be seeing the work of people who were no longer at the company. whoeneral, he is the man may apple make money, and you have to respect that. his mastery of the supply chain is one of the reason that apple is so profitable. the money they have now is what is enabling them to be light on their feet, make acquisitions like eads about hire the best talent. that is what it is all about. >> we have had venture capitalist and others on our who say theyeve -- cannot get their project as easy as before, and

that the differences between steve jobs and tim cook requires the planning. topeople are not aspiring work at apple as they did in the years past. >> i think it is different in david and goliath. when steve jobs returned to , it waster that after dell made those comments about selling back to shareholders. needing cash. >> now people are willing to take better bets. the people who work there now are strictly loyal, and they have the dominant tablet, and they are in many parts of the western world the dominant smartphone. they are in a position now with aeir founder gone and

business person running company, it would be unwise to say that it was not a huge cultural shift. my view is that they have made a lot of interesting improvements on their core products. made really great progression with ios, and now mac os. it is something that they are doing well operationally, and now the question is can they do a new product line well? something completely different? that is something we have not seen, and that is the open question. having worked with mark zuckerberg, a founder and ceo who is known as a visionary. if you wasn't there anymore, could facebook be the same? can apple be the same? >> i think it is really different. founder ofve the your company who has created it,

brought it back from death like jobs did, there's a lot more benefit of the doubt from shareholders, from employees when you're taking a bold new batch. -- bet. now you end up with a lot more cautious behavior, much more focus on business metrics. they probably will, i think it will be a much more formidable challenge internally. the impactunderstate of culture on the way product managers and engineers think they are of course i want to take a listen to more of his remarks on stage. let's get started with os x in the mac. we are shifting the best macs in our history. if you look just in the last fiscal year, how the industry declined by five percent, max

grew by 12%. macsswelled our base of to 80 billion, which is a record for us. latest release has done really great. technologies for longer battery life, and greater performance. improved apps. release, we have installed over 40 million copies of maverick. this is the most of a single release ever in apple's history. also, that makes over 50% of our install base working on our latest operating system.

fastest adoption ever of any pc operating system in history. how that compares to windows. [laughter] knew somebody was going to ask, so i decided to make a chart. eightturns out, windows shipped about a year before maverick him and it is at 14%. [laughter] more? say [applause] so we could not be happier with maverick on the momentum of the mac. but we are always future focused them and today to talk about the future of os x i would like to invite my colleague to tell us about it. [applause]

>> good morning. wow. it is wonderful to be here presenting among the greatest developers collected in the world. you guys are fantastic. it was just a year ago, here at wwdc when we narrowly averted a major os x naming crisis. you may remember that we were able to deathly shift from names names inbig cats to beautiful california. it is another year, and time for another name. we collected our product marketing team, shoved them in their vw minibus, and sent them out on the road. south,rst ventured

discovering oxnard. this was not quite right. [laughter] ,ndeterred, they headed east finding rancho cucamonga. [laughter] we still had not quite hit the mark. so they boldly ventured north, weed.g at os 10 [applause] strangely, this one had large pockets of support. prevail, andid thatsent off on a path took them to a place that embodied the beauty and power of os x we discovered yosemite. [applause]

now yosemite is a fantastic new release, with a new interface, big enhancements to our most popular apps, and something all new we call continuity. i want to start with design. os x started with a bold design of aqua. over the years, it has evolved to the refined look we all love today in mavericks. with yosemite, we continue the evolution, we would like to give you a look at where we are headed. ♪ [applause] let's get started with os x and the mac. we are shifting -- >> apple executives on stage

talking about the latest announcement, namely that the desk top operating system is going to look a lot like the mobile operating system. cleaner, flatter, brighter colors. that is what we were expecting. deal,t is a really big because tim cook was saying how awesome maverick was, and maverick stunk. great.free, not i still will not use it because the mail is broken. it is really important, it is a high-stakes move. >> do you agree? use mostly web-based products, so i had the good fortune of not encountering the bugs others did. be an auto upgrade, will it be free? and youeloper, the last want is fragmentation.

i think right now there's throughfragmentation maverick and previous operating versions. i think the best thing apple can do for its developer community and to encourage people to upgrade and get people onto the newest versions of their system. >> they just announced icloud drive. we know they have been laid with issues similar to dropbox, and it sells like they are trying to make it better. >> they have been trying and failing on the cloud for nearly a decade. they see it as an opportunity, but what is so interesting is the magic of apple. simple design, easy-to-use, you do not have the see the things behind the scenes. they have not been able to work with cloud, going back to their very first episode. reason people are using it is because they are tricked into using it when they sign up for an iphone. >> you do not have to use it. >> we can extend the metaphor and talked about imessage.

they are not getting text messages for months and months. weakness, i'm not a developer, but it must be really hard. >> and is frustrating to watch companies like dropbox and not know what profits are like. simple.-of-use is so >> i am a dropbox believer, and i do not use icloud. when i try to use it it does not work. i have interviewed the dropbox ceo and he says that their bottom line is nothing like the cloud. senddrop, the ability to larger files is really necessary. >> i think the thing about with a on a platform

company as large as apple, there will always be overlap. i think the question is, what is the quality of their cloud products? >> the quality they are nothing quality ofgh, the the products is quite low. >> when i came out of college and work the google we used to make fun of microsoft because they would release a new version of their website whenever they did something new. pushing newe were versions every day. be understated the technical and procedural and management differences that you use when you are delivering cloud-based software and package software. that is something that apple has made a bunch of acquisitions, and has slowly gotten lightly better. i think all of us look at it with some degree of skepticism because the track record has not

been very good so far. quick icloud drive will be working with windows devices as well. does that matter? >> sweet. >> i love having you on the show, you always tell me what you think. >> why are they talking about not talking more about that? if it is so great, tell me what is so great, tell me what you were doing that others do not. computing one are apple platforms than other companies, that seemed unimaginable 15 years ago. music, they where the third or fourth into the streaming music, and a nonstarter.

this is not forward-looking, this is a dropbox competitor. >> they were not the first avenue to come out with a tablet, they just did the best. >> there is something to be said to solving the problems that everyone else discovers first. place, it is incredibly dangerous, ask anybody who has done something completely new, they will tell you they would rather be number two. our coast hear about when you talk about tabbed list, but they had them way before apple came on the market -- arcos when you talk about tablet, but they had them way before apple came onto the market. what do you think of safari? gotten ae browser has lot of attention, safari has never had a breakout except that it is on every apple mobile device.

is sneaky good, i do not use it because i'm dedicated to about 26nd that has upgrades. safari things across devices very well and is very snappy. i think it is the sneaky good player. >> my point of view is the , it turns out that underneath the hood of most modern browsers, they're both on the same technology that safari and chrome use. there's relative uniformity. johnt is interesting how the chrome is for the market chromet has -- young is for the market share it has. chrome has been increasingly

in the middle of the breaking headlines. do those things shake up development plans like plans around a new os? like the latest security and privacy concerns? i do not think five years ago they would have asked where data spinners are, but that comes up with any european country now. bigger it has much impact on cloud services that can be stated. i think that is one of the reasons why so many in silicon valley have encouraged the leadership in d.c. to take a , and itertive position makes it easier for u.s. companies to serve come stores outside the united states -- customers outside the united states. >> he said flat out that the

nsa's policies were having an ,ffect on their ability to sell and that the customers wanted to know if it was available in the u.s. of a would rather have been in vancouver the new york. day, all ofd of the us, whether you are one person , we or, or a 20 person shop are a global company. our user andf of customer base is outside the tes.ed datesta i think that the policies which are so u.s. centric and apparently conflict with that. i think it is an interesting and important conversation to have. >> let's talk about this issue of privacy, something that apple has that allows them to pinpoint where any user is within inches. some people think it is a little

scary given how easily they can track you, and to what tdeta il. are we living in a post-privacy world? >> i think part of the issue is also what is the possibilities? you can have the kind of beacon technology because of the advancement and chips in silicon valley. different wireless technologies that will allow a customer in a store to find out where the sale is, or allow a person to know which lane is moving faster when driving. , iit is really exciting think catarina has a point. you cannot lock down your privacy anymore, you have to be really vigilant and really act of to be completely off the internet because there are too many people looking at too many different files. the best thing you can do is to

make sure you're keeping tabs on your money, and on what pictures are where. you need to accept the fact that your information will be out there. you were mentioning mail earlier, and they are talking mail to the icloud. >> how is that a fix? [laughter] that is not what i wanted to hear. the most elegant investment in 25 years, i am sure they will say that. this could have profound implications for mobile payments. thee don't hear about smartphone, if we do not hear about health tech, is today a

wash? the mostnow interesting technology competition is between android and ios. i think it is because widely acknowledged over some time that tablets and smartphones will really cannibalize pcs. a bluetooth keyboard with an ipod connected -- >> i have my ipad here with a logitech keyboard. i think right now the front line of the battle is between android and ios. there is an incredible argument that they cannot afford to move -- to not movely extremely quickly. as a consequence, i think that is why they're looking in the rearview mirror. i think it is healthy, because there are good competition or the first type -- for the first time.

they need to move quickly to maintain the developers. years, people will get a new phone, you have to re-justify your existence to customers. that is a trend that puts the pressure on. >> of apple's going to continue to make 80% of the profits with 20% to 30% of the market share you only way they can testify those margins is with a significantly better product. at the competition catches up they have to lean forward. you want to see these new products, but you have to have your house in order first. getting the desktop experience right, and getting your product iterience equal or better to is the stakes. >> now we have some of the

remarks talking about the desktop operating system and user design. toolbars, andthe the window material in and the window constructions. if you look at the window title bar you will see the use of translucent materials gives you a sense of place as you scroll through your content. these same materials are used in the sidebars, so now your windows take on the personality desktop.eath top -- as you change your desk top picture, your windows adapt to maintain that personality. they retain that depth when you move them over on ae another. icons, sothese new clean and fundamentally mac. check out that trashcan.

you will not believe how much time we spend crafting a trashcan. [laughter] concise ands on consistent typography throughout. consistent and clear type. our pro users we want to focus on the center of the screen and not be distracted by bright menus and write docs -- bright docs. so we introduced a dark mode. [applause] lovers of dark. these changes extend through the application. you will notice with the calendar, this construction with a common toolbar area that makes it is vaguely recognizable -- distinctly recognizable. we carry this over throughout the system.

we also have a new look for side apps. we extend that look to apps like face time, contacts, and reminders. all in all, they come together to form a gorgeous and more usable version of os x, the best ever. [applause] next, let's talk about notification center. courseation center of adopt the dark translucent material the precise type of you yosemite. of you can get a quick view of your weather, and more. can look at dave you, with

apps and widgets that you can download from the app store. you can setup the today view that you want for an added glance access to information -- four and at a glance access to information. that is the notification center. [applause] spotlight has always been super in finding locations and content. a big fieldget right in the middle of this play. when you type a few characters you can launch an app just like that, or type the name of a document, and you get great search results and inline ews.i we also tap into sources of information on the internet. feedan get news information from wikipedia, and fingertips. your

i would like to give you a quick demo of the new ui in yosemite now. [applause] here is our first look at yosemite live. typography, menus, and dock. observe as i scroll the content of the map, the way that the title bar acts early reacts -- actually reacts to the content beneath. alendar has a new look for week view and a debut. view.y i can get details about my appointments. we have our executive karaoke outing. it is right out there.

drop in if you want. take a look at messages. you can see this use of the translucent side bayer material -- sidebar material, and how the title bar reacts as i scroll content underneath. let's take a look at notification center. i have my notification to her, but i also have -- head of apple's software engineering talking about updates to the desk top operating system. he is apparently also calling dr. dre on the phone. of applause when he answered the phone. let's talk about the acquisition of beats, we have not touched on that yet. is this a good idea? >> this is outside my area of expertise. not that it will keep me from

speaking about it -- [laughter] i did feel that the price tag was fairly high. the part that i do not understand is the content side of their business. right now itunes was the thing that drove the adoption of the iphone, it is really the basis for all of their media services. if you think they will be investing more in apple tv over the next few years, building up that side of the business is extremely important. this is where we had some strategic people in particular, and i think that is where the underlying justification is. there had been some speculation that he might be the musical performer coming out on stage, but i guess we should not that.ut hope tfor >> i do not know about the money. i live in san franciso, i do

not know what money is. [laughter] i think it is a smart buy. they used to have had those that worked like health activity monitors. they had a track record of making pretty miserable headphones on their own. eads are not the greatest headphone in the world, but they , and theyed a lot have started making decent quality hardware. apple will gain a lot of that learning. only way they got itunes to work is that steve jobs went and only everybody into it. i could see them intimidating people into playing with them. >> what about the culture clash? >> i do not know how it will play out. i think the product culture of

is similar to apple, not trying to do exactly what everybody else is doing. it is seeing how the other company did not work out and try something different. things that can only get better with apple's know-how. they can change the way the stores look. >> they will do whatever it takes for apple -- >> until he gets his $4 million earnings out of it. there was a time when apple used whiteadphones, just the dangling cord as its marketing message to say we are cool, we have these headphones. now the coolest headphones are defined that they are not those earbuds.

going into a stadium with those beats headphones on means the coolest. >> it is an aspirational brand, and is priced well. go get a cheap android phone, or you can get an iphone because you want people to know you have an iphone. i do think that the beats headphones are very similar in that regard. the abilityemselves to price themselves at a premium. i think it is very similar in that respect. >> let's talk about ios, tim cook on stage talking about the ile operating system. he laid it on pretty thick on the android system. promlow blows coming today

.im cook -- from tim cook >> people who transfer to willid device transfer back, it seems to be stickier. >> that is one of the reasons i switched back because i could not get any text messages. android is a lot more flexible. i think ios is really good at being an operating system for people who do not want to know they are using an operating system. people android is for who are more involved with the technology at this point. that might be good for them, and it might be bad for them. we will see. >> how many average users are more involved with their phon e? >> show me somebody who was 15

years old. >> true. androidyou get an phone, you get google maps, gmail, and google search. those are the market-leading products that each of those categories have. doingre particularly well on mobile e. it will be interesting to see overtime of the ecosystem that google got around that seamlessly transitions from your desk top to your pc. o far apple has maintained those market shares. when you get an android phone you sign in with your google account and everything is there. over the long term, i view that as one of the main things they

will probably address. >> it is a very applelike experience in the add-ons. >> it is such a programming centric culture, i am surprised when they are good at a certain customer experience. it seems like a byproduct of the focus, not of natural talent. fragmentation and the utilitarian nature of the google product, you can login to one account, and i can log into your corporate e-mail as well. you can get away with a lot because you do not need these in an elegant way, you just need them to open when you use your phone. >> this energynow! between the mac, the desk top, the iphone, and the ipad is even greater. the ecosystem is even stickier.

is this them getting their house in order as you were saying earlier? >> i would say so. it is important to remember what a cute under system it is to even asked radically redesign an operating system. aesthetically redesign an operating system. it is going to be interesting to see how it all plays out. even famously operated ,ithin apple's secret labs where he did not share. >> they have a video of him where he talks about manufacturing -- >> it is a number of these

things. [laughter] wonder if we will see certain features of his design, itn he was designing wall-e, originally looked like the ipod. i wonder if it will go in that direction. >> i think the technology details which are down in the weeds for a show like this is the most important thing. at the end of the day, we can almost any laptop three browser. what would it take to build a native application? >> we like the weeds. you can bring it. >> what i'm interested in reading about, i do not think it will be the best on stage, how easy is it to go from being an ios developer to a mac

developer. been these unifying services, but it has not been that easy. you have to work hard at it, and it does not classify the growth of browsers. >> one thing that you would like to happen is the ability to use apt on your desk top. why did they not do that? >> i have a theory -- >> share. >> if you look at windows eight, it was a great idea. i remember thinking on the outside that microsoft is executing on the unified strategy. all i can hear about was my family members complaining, that every button is the size of half the screen. i realize that it is very easy to demo products that looks like unification between the pc and but at the end of the day the user experience you want in each of those environments --

>> he wanted to be different. >> you do. i think apple holds themselves to a very high quality standard. i think that they are concerned that they will get a low base. the overall experience on the mac would start to feel this grad -- degraded. -- i've attended these events for years and years, and there is something about the macintosh and. is soence that encompassing and involving and you felt so connected. >> that is why they are so invested. >> and they line up around the block. i want to see what the os will be like. driving a 1.0e car which will be a deathtrap? >> stay away from gm. i do want to mention that

we're about an hour into the no hardware yet. we did not expect any, but are we wowed so far? >> i have not seen everything that has happened him about -- happened, but so far i think there is a lot of weight density -- wait and see. we need to see the overall details, and that is not the best design because we have not seen anything that is something that is totally different from before. a my expectation was unification of the mac and a maturity of the design. i think we are seeing that. i would be disappointed if we did not see more around the cloud because there has been a lot of talk about it. >> i think a lot of people would

be disappointed. >> the sky is so high. these, i've about ,ad these things for two years i go to the gym, and it is very crowded. >> the hardware is great, the software is not. had a device that went into the passbook app, and can help me do diet a lot of you see products succeeding because they

unify things that they are already doing. on that note, we actually betweenit of the call dr dre. take a listen. ? >> hello. ig.it is cra you are on speakerphone with me and my mac with over 6000 amazing developers here at wwdc. we want to welcome you to apple. [applause] there.k you to everybody they have made amazing apps. i'm glad you called, what time should i show up? if you want to meet him, but to miss theabout 4

free t-shirt. would shoot for 9:00. >> we could hear him, but we could not see him. i don't know. >> why didn't they face time? they own that product. >> i am a little surprised he is not here. is great that he called in. i think it is great for kind ofrs to see it is trickling into apple. >> all right, we have to wrap it for thisloomberg west" hour, but much more from wwdc throughout the day on bloomberg television. thanks to our special guests. thanks so much. they do so much for what ching this edition of " bloomberg west." do not go