floating around. what will they be doing with it? it could just be buybacks or we could see some extra dividends, it could be him and a activity -- it could be m&a activity. that money could be reinvested into these companies and we can >> ready for his paris pitch. see some great growth plans and strategies. we can continue to be surprised as some good results. >> what are the big themes in he will make his case to resident francois hollande. your head right now? >> we spent the last six months being laughed at because we said interest rates might rise in the u.k. this year. finally, it looks like that call siemens and mitsubishi sweden their cash offer for alstom. turning a little bit, we might have some support. euro next stocks trade. one of the ways we're been dealing with that is to move our focus somewhat from the smaller , as london's data companies we were so keen on towards the beginning of this year into larger companies to make sure that we have added tech week draws to a close, we look at how digital information protection. if interest rates to move up and is proving a corporate headache. they move up quicker than the market expects, there is more of a defensive play there. shift from smaller

companies to larger companies. we are starting to think about welcome to "countdown." it is 6:00 you're in london on getting back from the asian emerging markets. this friday morning. bloomberg reporters standing by across the world, ready to we are just thinking about the deliver the stories that will value that might be coming drive your day. through asian markets rather than trying to be so country specific about it. there are two big things. can we move geographically a little bit over the next quarter manus cranny is gauging the appetite for ipos, plus big data or so. >> the first rate hike in the u.k., what do you think, or big mess? caroline hyde has the story. november, december? >> we did say november. immelt is making of the one was laughing at us. his case to french leaders. the inflation numbers that came out this week were not strong, he sweetened the deal. so it could be delayed a little will france be satisfied? bit tired november is where our money is at the moment. caroline, tell us about ge is improved offer. >> good to see you. how are you feeling about improved offer. england, by the way? >> i lost all my money on that one. >> they decided to react to the >> nick is more of a rugby man anyway. leaguesese premier offer by mitsubishi by making

his offer more complex. before, it was a simple takeover visits to -- visit to london. of alstom's energy assets. now ge is offering to create some joint ventures with alstom find out who next. ♪ in power grids, in renewables, as well as on reliance in nuclear technology. in addition, ge is offering to 's rail signaling business to oust him. alstom is saying that this new goodbye ge could also reduce the cash component by 25-30%. ge is hoping that this revised term will be enough to convince the french government and the french president, francois hollande, that this date is better for alstom. they will be meeting later today right here. open thedent will meeting with siemens and mitsubishi leaders.

siemens, mitsubishi offer could be improved by 150 million euros. the ge offer is significantly improved and the government was right to interview them. >> you got some reaction. >> that's right, i talked to some union numbers of alstom last night. it was just after they met with jeffrey immelt. of course, the reactions were among union members of alstom. some of them saying that they liked the new job guarantees offered by ge. --e said it would still mean about alstom. >> back in the race compared to the siemens and ge offer.

it is still difficult to choose between the two offers. energy assets would be split in different departments. we are worried, just like unions were at the beginning, because we are witnessing the dismantling of alstom. that was the reaction from the union leaders of alstom . of course, you have to wait and see whether the french president's reaction to this new board couldalstom meet between today and monday, which is the deadline for alstom to approve the ge bid. mark? >> live in paris. thank you. today is an exceptional day for financial initial public offerings. lloyds banking group sold shares in its tsp unit. , our markets editor

manus cranny is here. good appetite for tsp? >> a fairly strong appetite. it is amazing how regulation is the mother of necessity in that euro next is being brought -- euronex is being brought to market. >> welcome back, i'm mark --est of testing themselves barton. let's head out to manus cranny for the fx check. divesting themselves. volatility dropping, the we expected tsp offer to come in. dollar dropping, more momentum it is a strong appetite for to come. there was a slight slur you had financials. ironically, rising interest rates, most people fret about at the close of the day yesterday in the states. today in asian and according to them. it is good news. london trading we are down quite a healthy appetite. again. takes dollar race are we in the great of initial public offerings? hawkishness, more to come. so far this year, $77.5 billion. let's look at dollar sterling. what you have is trading at a five-year high. that is globally this year. back -- i don't this juncture, at this time last

expect us to hold back. year, we were at $55 billion. we are ahead of pace. who wins the war? europe, u.s. or u.k.? if you're trading this currency, you just roque the resistance at inr pettitte strongest 743 -- -- at one point years. the u.s., a paltry $22 billion. .743. this is euro nokia american investors have been pumping about $10 billion a month, throughout 2013, into europe. thatit comes to the u.k., we would talkg -- is where the real winners are, almost $16 billion. more about the currency as the most of that is in retail. morning goes on. back to you, mark. rests outlook like for the >> u.s. president barack obama of the year? >> we caught up with morgan is sending 300 military advisers to iraq to assist the government stanley and they say they have 10010i the o's stacked in the there in its battle against insurgents. back of the bank ready to go and united states. obama insisted american forces won't be returning to combat , that is another heard he also dispatches secretary of state to the region financial information company. for talks.

be better towould think about the appetite for >> secretary kerry will depart for the mideast this weekend. ipos and some of the titans of he will be able to consult with our allies and partners. retail. just as all iraqi neighbors must respect iraq's territorial integrity, all of iraq's these are brave men, they like a neighbors have a vital interest in ensuring that iraq is not to little bit of risk. send into civil war or become a philip likes a lot of risk, some people say. leahy, he went ahead with safe haven for terrorists. >> new fighting has erupted between ukrainian government -- calling on ecb, the venture that he was involved in, be in them. b&m. n lagardeon, christine another type you use involved in says the ecb would need to move inflation in qe if got pulled from the market yesterday, it is it youth fashion industry. the eurozone remains in the doldrums. some would say this is a prime the central bank stopped short of qe when it was announced example when you go to do your ma and finances, how not to do unprecedented dividend measures at the beginning of the month. an ipo. this is the most botched ipo i've seen in a long time.

-- in quoted in pants investors are bracing for a wave of development defaulted china next year. this is property trust. pounds and pence without a -- in zed.morning the middle. there's a bit of a debacle over >> the potential cost could be that. massive -- 33 billion dollars. these are the beasts of retail, aren't they? these are men who know retail. these property trust are facing repayments due in 2015. it could put medium and small one decided to pull back and pulled back twice. think if you have the right time developers over the edge. offering -- don't forget, there we have seen one that needed to be rescued. jpmorgan says the property are still a search for yield. >> see later, thank you. market in china, the biggest risk to the economy. these go to the heart of the that will be a first later. shadow banking system in which companies and governments are trust, where wealthy individuals funnel money into small and he says developers, may face amassing huge amounts of digital information to sell back to us, provide health care, and even difficulty repaying them. battle tourism. this is one element of a wider crack down by chinese authorities on shadow banking, as it is called. tosee if big data is proving the fear is that it could have a be a big headache, the spring in large impact on the economy.

our european business correspondent caroline hyde. china has pledged to deliver hype,s been a lot of these to to avert such a crisis, however, it is raising the red hasn't there, about the data? flags among many investors. big data is in fact pretty 2015 looks to be the year that the trust may have significant problems. will the pace of last year, that old. we have had loyalty cards for years and years. is where these record repayments are heading. tesco club cards as an example, small developers will likely since the 90's. since the scandal, the nsa in feel the domino effect as the particular, just the wealth of defaults are set to rise. eb. joining us data that there is currently being brought in by companies and governments, and what now is bank of japan and mitsubishi's head of global they're doing with them. markets research. we know amazon is making a thanks for joining us today. business out of big data, , can the chinese knowing what we buy, knowing what we would like to buy in the future. it is funny, whenever you go economy withstand a wave of chinese property trust defaults? online, if you make the fatal ontake and browsing >> yes. in fact, have a slightly different view. iant to say high to zeb. overpriced item, it haunts you. with these companies are learning by trawling through our data is amazing. think the policy of china towards credit is pivoting right now. when it is snowing in russia,

as with property anywhere in the yes, you buy coats and gloves. world, credit is the number one issue. but their customers go wild on as mentioned we have the small developers. the threat from the market is books as well. that these guys do not get they realize they will be stuck inside. , theyhe winter comes credit and will dump this on to the market and drive the price really start advertising books. retailers are front and center falls into a much more serious downward arc. in terms of big data. health care is as well. what however, what we have seen from the chinese authorities actually buy access to over the last two or three months is actually, first of all, huge encouragement for refinancing at a very large scale. the database for $50 more to see second, earlier in the year i how you stack up versus the rest of the people that wear fit thought they're going to stage bits. manage a sequence this year. might be fought that much maybe one and a quarter -- maybe quicker by the data they're 1.25. finding. chinese investors ought to be aware of it. weeks, the recent seeing the things you keep seeing in repetition and are therefore able to target. sense that they are not even willing to do that. deforestation, we're going to have a few human trafficking. defaults and just drive home the where people are being message. trafficked from, where are the right now we are not really willing to show any defaults at emergency calls from. all. this is a force for good, but the way you don't 20 defaults is

the concern is we have too much data. toare expecting data that you'd ease up on credit. >> all this talk of the credit bubble bursting is just talk, is multiply by 50 by 2020. it, cliff? if you can't see the wood for , it hasn't been talk. the trees. you're not actually able to get insights, to sell better, to find the trends in cancer, to find humans. it has been action. >> a lot of money is being be,tter translation would invested in to be dated to make it more useful, is that helping? the aggregate of all domestic >> it does seem to be helping. we will be speaking to companies financing activities that go on throughout today about how in china in a year. they're making their business models help the governments and trend has been downward for companies do this. look at the money they have 18 months now. there've been doing a lot so as poured into this cloud to bring the credit goes to heal. computing. given concerns really helps you manage the about growth and so on, what i am saying is that they're going to lean the other way. flood of information you get on a daily basis, sixth through -- for at least the next six sift through it. months. some of the concerns we have right now about credit default be realized. they got 900 million from intel >> this is just one part of and now it is worth $4 billion. china's attempts to rebalance the economy. visit londonr li

this week. he said there would be no hard to target, to ebay, even to landing. nasa. he promised no hard landing. jim o'neill wasn't the talk these are companies that are making headaches work for them. where the premier made those comments areas he said a friend hopefully, this big data we're sifting through might get that much more insightful. said to him this was a draghi >> london tech week ends today. moment, the moment where mario draghi said we will do whatever caroline can rest. it takes to save a euro. you do look at it like that? promising there will be no hard landing? draghit premier li's and edwards spock -- spoke to the founder of wikipedia. she asked if he thought london moment or what? it is a nice phrase, but could create the next google or facebook. >> there is a lot of really great excitement and energy, a maybe a little bit of an over lot of small startups, a lot of emphasis. he has been saying things like things have improved in terms of that for most of the last year. the amount of capital funding, he has been backing it up with immigration policy, things like this are better. faster, with some >> that gives us a chance to implementation of fiscal projects and so on. look at many scenes of the the authorities always have a forefront of technology from robotics to big data and the better read on data than we do. when they start selling -- internet of things. what excites jimmy wales at the sounding more confident, one of the things i would take out of cutting edge of tech right now? >> driverless cars are coming that is probably the data run is little better than we

anticipated. if i am right, he's only much faster than people realize. it is an astonishing technology speaking that way because he already knows the economy is showing signs of bottoming. that is well along the way >> where is the evidence of the consumer becoming a sufficient towards being a product. counterbalance to slowing fixed >> andy murray is gearing up to investments? >> is not a sufficient defend his wimbledon title next week third we will go inside the counterbalance, but it is brand of written's biggest tennis star. definitely a counterbalance. if you just log up the contributions to growth, fixed that is the next hour on "in the investment versus consumption, over the last five years, the know. relative size of those two terms " of the pie has become more or less 50-50. to offer for alstom comes eventually, what we will want to ahead. we'll find out why governments do is see the consumer be 70 and are getting more involved than ever to get the deals done. fixed investments will be 30 in ♪ terms of their contribution to growth. whene not there yet area we had a huge credit binge in 2009, we have seen quite a bit of movement already. >> meanwhile, the chinese currency is falling 2.9% this year. iswas at 6.259 on may 1, it 6.22. have we seen the lows for the

year or not? >> i think we have. the chinese authorities surprisingly changed their daily fixes at the start of this month. in a very noticeable way. without going into technicalities, there are these whatt models that estimate the fix is going to be. for about seven sessions, the authorities every day were fixing below what the markets that they would. that was probably not a coincidence. fixings arethat the stabilized now and we turned back to a slow path of appreciation. yes, we're probably seen the tops of the year. >> cliff, great to talk with you. thanks for joining us here in london. cliff chan, head of market research at tokyo mitsubishi. is where go square comes

in. we would talk with the ceo next. ♪

>> time for today's company news. the chief executive of the ubs chargedunit is being with tax fraud. prosecutors say the investigation deals with activities that began a decade ago in which ubs employees allegedly targeted wealthy belgian clients. oracle shares are down. half it its sales fell short of analyst's estimates in the fourth quarter.

per share, sales came in at $11.3 billion. leaders of the advertising and are at a world conference to discuss the future of their industry. sat down with martin sorrell to talk about the future of mobile. are moving money from classic television and legacy television to tablets or whatever watch the world cup or a madman or house doesrds or breaking bad, everything covered watchers smartphone? no. -- did i ever think i would watch it on a smartphone? >> ♪ >> president -- france president --ncois hollande and governments are getting more

&a interaction.n time for today's world cup news. fans,d flans -- england why are governments getting so it looks like it could cure for england after the second loss, involved in deals? this time to uruguay in sao >> the alstom board on monday paulo. have to make a decision as to rooney scored a goal in which did they go with. we seeing that the french government is saying they will decide over the weekend. the 75th minute, giving england it is no longer the decision of hope. it was his first ever world cup shareholders and the board, it gold. is not the position of government. i think it is all part of this luis suarez got another goal, stealing england's chances in movement, especially in europe, towards the right, we're seeing the final minutes. not bad for a man who had knee governments becoming a lot more surgery just last month. protectionist and realizing that -- uh. they will be they have to stand up for their country, stand up for the workers, and really get stuck into these bits. want a shareholder, do we to see some government intervention or none at all, raising a glass to toast a nick? >> at a shareholder, you have winning team, because bogota has got to be buying your shares temporarily banned all alcohol sales in a bid to curb postmatch because you trust the board of the company into which you are violence after columbia thrashed buying, to do the best thing for you, to create the most value greece last week. 55 stabbings and gunfights roque out in bogota, leaving nine

for you. i don't think that means governments getting involved. dead. we have seen in this case of a football fans are having a hard potentially, a worse cash over .ime finding united passion coming from ge which will affect the shareholders. the cause of the french the fee for funded film starring tim roth and gerard depardieu government's involvement. they're saying its better for france and more jobs will be preserved. tells a story about how the world football covering -- world if you are a worker you are asking what you want out of this. >> how you look at the share football governing agency came to being. prices, it is well below the fever says the film is self-critical, open and price that pfizer offered. enjoyable. pfizer walk away and maybe they the president said latter will come back in three or six allegedly demanded script months. changes. for shareholders, would it have been better to accept the pfizer panned thecannes offer? film as a vanity project. >> it potentially could have been. it had nothing to do with the back, this is whole let's create synergies and "countdown." grow the company. that was a tax move. effectivelyolicy london.e in the idea behind the data is to take vast amounts of information stimulated that. in the first place. and simplify it so companies and individuals can use it. go square does just that, -- stimulated that bid in the first place. boasting clients around the world from startups to multinationals. >> we see more and more deals? we are joined now by ceo james

this quarter is a $1 trillion quarter. gill along with our european business correspondent caroline we have only seen two other $1 hyde. james, every good morning to trillion quarters in the last 10 years. for europe we have seen $382 you. happy eighth birthday to the company. billion worth of deals, that is i know you had a party to celebrate. a leap of over 180%. what is unique about your truly back now? analytics engine? >> sure, i think the fundamental thing with trying to simplify >> it is on the rise. this very complex world of big companies have so much cash. is where for us that we have seen this phenomenon of countries dish of companies improving a but not yet employing more people were the huge opportunities are. is goingit anyway that i think a lot of what we're trying to do is really connect businesses with their customers. the best way to do that is to to try and grow their business. they are storing up this cash. learn more about them and make the more the store up the cash, ahe more the temptation for m& it really easy for those businesses to do that. >> your data is real-time. for those who aren't well-versed is there. they want to prove they can grow their businesses. in data and what companies like >> would you rather the money be put to better use? yours offer, some might say they what is interesting looking at the stats is that both the are real-time, but they are not bidders and the inquiries, both real-time. you are the original real-time share prices are rising these days. usually it is just the company analytics company, is that true? that is being bid for. >> pretty much. we are doing it for a while. nine the acquirer -- now the i think very simply, real-time acquirer shares are rising to.

happens and shows him screen at the same time. >> i think it means people are we've been doing that for a finding smarter ways of carrying while and we're been getting 's. astrazeneca was better at it every year we have been in business. >> the stats are pretty phenomenal. only 5% of e-commerce good in terms of share prices. pfizer would've made a huge savings and being able to move companies were actually that cash into a better tax analyzing the trends of data environment. that they get. is that suddenly picking up? of course there is a type of m&a at the moment, which is the user is that grossly under date? growth m&a. or are people being quite slow of whatsapposition to realize the wealth they can get from their own data? >> it is an increasingly trend, is bigger than the ge acquisition. it is amazing what kind of money obviously. i think it depends on the types is being thrown around at the of businesses. in opportunity for us is to moment. >> two questions. one word answers to both. bring a lot of this really who's going to win the day, advanced technology down to the siemens or ge? smaller retailers and the mom who do you think? and pop shops that don't have >> i think ge will get there in the end. any idea how to access huge >> second one, will pfizer pull amounts of data. i think there is a lot of -- will they come back in three opportunity at the low and while or six months? that is happening. the bigger companies have all notdata, but whether or >> federal reserve, bank of they're using it is a different

question. england and other such matters. we will see continued trend. 25%n't know if it is quite ceo of nutmeg stays with us. ♪ yet, but i think is headed that way. >> one of the most interesting companies approaching you to analyze their data is, it is amazing what health care is doing and even crimefighters are doing, what the environment, how you can protect that. focus on retail. we have a lot of webfocus businesses as well. a lot of people are building applications online and building software online. they can make huge use of the data. i think also in the publishing space there is a lot of really interesting stuff. i do know, for instance, bloomberg might want to know more about how their twitter following is different to the facebook following. there are huge insights you can gain from understanding how those different audiences find you and interact with you. how long does the twitter users

been reading that rather than someone coming across it from facebook. that could lead to changes to the business and how the contract is written. could the industry counter concerns about privacy? >> that is obviously a hot talk it -- a hot topic. muchnk consumers have a greater awareness now of what is happening. that is a good thing. i think it is an interesting away.that people have got people want to be recommended the book is ideal for them, but they don't want to be trapped, or they don't want to have amazon looking at all of that data. moremers have got to be educated in terms of the consumers understanding of why this tracking is happening. also, businesses and governments will do a lot more about

education. >> they should do the educating. >> that is true, i think it is everyone's job. . think comedy is like google think -- i like to see companies like google doing more to educate consumers. we see ads on the internet and you see the have a little icon on them, click on that and find out more. there is a bit of a next step to go in terms of how the ad got there and consumers still need a little more help understanding that. >> are reminding -- are reminding too much data? mining too much >> i'm mark barton. the time is 11:26. data? >> i think the big issue at the moment for businesses is there here or we buy from is too much data and not enough not? insight, not enough action from >> there are still legs in this market. it. i think that is where -- i like

adding back to what we're saying the opportunities we have ahead of us as go square. before, there's so much cash it is taking huge amounts of chartsd not just showing and graphs, but trying to show you what that means to your business and how that compares to the wider world and what are the ultimate actions you can take from it? opportunity is your for this industry going forward, not just to show you pretty and now i'm going to forget about them and see what you're doing anyway. >> that story is not performing well, change the headline, or move the image around. i think that is where things are going, and that is really really fun. >> what is the vision? [laughter] >> the analytics industry and

the concept of big data is still in its infancy. i think the real challenge for us and the opportunity for us is to continue to give people much more valuable information and get better at understanding the ever increasing data sets that are out there. at the end of the day, helping businesses really connect with their customers. i think we're just getting started on that. >> that -- we have a fascinating coming in later called citizen me where you can sell your own data. you think we might gain control again of our own data and make it lucrative for us? >> i think it is a really interesting opportunity. we will see what happens. there's always going to be a handful of large companies like facebook and google and twitter who have had data. peopleend of the day, expect their e-mail to be free andsearch to be free

everything to be free. i think they will realize they are paying, actually. they're paying regular data to them. maybe we will claim it back one day, you will never know. >> thank you for coming. come back and chat with us again. up, there are more than 50 million refugees across the world. we will tell you what country has the most refugees in countdowns newspaper segment next. ♪

>> welcome back, i'm mark barton. anna is back, caroline is here. newspaper time, doomed. that is luis suarez. 2-1. , there ise guardian the telegraph. it is all miserable. england has never lost their first two games in the world cup . no side is ever progressed after losing the first two matches, but england aren't out yet. this is how england progress. a, italy beats costa rica tonight, the, italy beats uruguay on tuesday and see, we beat costa rica by two or three goals. we then progress because everyone is on the same level. >> are we relying on italy to them by a lot of data need to? for italy to win two games in us win one game -

cracks he is still legal. >> he is still a believer. 50 million refugees in the world, for the first time since the second world war we have not seen numbers since that. . half of the world's refugees are children. we have seen a quantum leap and not surprisingly a lot of it to do with syria. >> on a brighter note for friday, this is in "the telegraph." thisart goes out because is a vineyard. it is being named for one of the most prestigious awards. it is up against to french wines for bubbly of the year. it is like the oscars of sparkling wine. camel valley wine is fantastic. they're up for international sparkling winemaker of the year. come on, england.

>> we maybe can win. countdown begins -- continues in the next hour. stay with us for more. ♪

>> ready for his paris page, jeffrey him else will make his case with president hollande to take ge's alstom bid. as siemens and mitsubishi sweetened the cash part of their bid. >> we look at how the region is shaping the markets. data.esting big as london's tech week draws to a close, we look at how digital information is proving a corporate headache. hello, welcome to "countdown." i'm mark barton. >> this is the second hour of

the program. andy murray is, gearing up to defend his wimbledon title. that is our in the know conversation later on this evening. >> in the number -- england are out of the world cup. all focus goes on andy murray. the pressure is on him now. immelt is poised to make his case with alstom. will france be satisfied? spring in calorie -- was bringing caroline connan and in paris. >> that's right, mark. ge reacted to the siemens offer by making these offers more complex. therefore, it was a simple takeover of alstom's energy assets. now ge is planning to create some joint ventures with alstom

in power grids and renewables and nuclear energy. on top of that, ge is offering to sell its rail signaling business to alstom, but that cash component could be reduced according to some analysts. the ge cash component could be .educed by 25 to 30% of course, siemens and mitsubishi didn't just stay quiet this morning. they decided to also improve their bids, including their cash component by 1.2 billion euros. 800 million euros brought the mitsubishi and 400 million euros brought by siemens. we are going to have to wait and see which it now has the favor of the french government. executives from both sides are meeting today just behind me at the palace with the french president francois hollande. right now we have got reactions from the energy ministers who are saying that it remains to be seen which it is the best.

>> caroline, you also got some reaction from the union. right. is i talked to some union leaders last night, just after they met with ge ceo jeffrey in melt. we were actually quite mixed among the union leaders of alstom. some say that they are shocked by the guarantees on jobs offered by ge, some are saying the new offer still means the dismantling of alstom. have a listen. >> it puts ge back in the race compared to the siemens and mitsubishi offer. of, there are a lot unknowns, especially about the joint ventures and the maintenance of the turbines. still difficult to choose between the two offers. splitergy assets would be in different departments. we are worried, just like unions were at the beginning, because

we are witnessing the dismantling of alstom. >> that was the reaction from the union leaders of alstom last night in paris. of course, we will have to wait and see what is the reaction today of the french president and the french government. for now, gallstones board is saying they will meet before monday, which is the deadline to study both offers, and then they will not comment on them in the meantime. back to you. >> caroline, thank you. >> today is an exceptional day for financial public offerings. lloyds bank group is offering shares in his tsb unit. euronex is also offering. manus cranny, let's have a few details. >> well, it is not too bad, 260 170 five million shares.

originally, we thought they were going to try to float tony 5% of the company. it looks like they will go for 35% of the company, just a little under. 260 pence, that comes in -- the rangers 220-290. it values tsb. this is the retail branch is doing this is part of the regulatory efforts by the eu. 30% of the offering has been taken up by retail investors, 455 million pounds has been raised. we will see how that turns as we start. >> we start in the context of an ipo market, which here in europe has outshone the united states. >> it is cracking. along.bsolutely moving europe has the best start in seven years in the u.k.. they have counted most of that and the u.k., or a great

proportion of that when it comes to the issue of numbers. europe, $36 billion. london, just over $16 billion worth of ipo business. retail absolutely in the -- the question is, are you at a stretched moment? i'm looking at the three big protagonists of the ipo. they arecertainly l sir terry leahy. stuart rose, he got cold feet and pulled his ipo that he is involved in. his advisers told the ipo. another company he is involved fashion, he had

an australian shoe company. caroline hyde has corrected me. >> did she tell you off? wonderfuld that was a hit, but you didn't tell us what companies are philip green action decided to have a go at for the ipo. for the benefit of our viewers, it is called my sales are. is mainly in australia. he holds 25% of the company. but she has been at london. she wanted to come back and remind us who is boss. sit'll tell you what, i beside her. i know is boss. it is certainly not me. >> tank you very much. you have made me blush. [laughter] need -- don'ton't tea. t anthony at tee >> planes to help iraq.

elliott, the u.s. is getting more involved, but reluctantly, yes? >> that is a bit of an understatement, mark. one hardly on his promise to undo president bushes adventure in the middle east. now, in the face of these gains made by insurgents in islamic states of iraq and the love have felt compelled to act. they will deploy up to 300 special operations forces. they will not all be deployed to time --d, at the same with a won't be doing is going into iraq in the same way that they did in the iraqi war. forces will not be

returning to combat in iraq. we will help iraqis as they take the fight to terrorists who threaten the iraqi people, the region and american interests as well. the ground and no airstrikes either, which is what the iraqi prime minister had been hoping for. no new iraq war for the u.s., but it still may be keen on a regime change? by militaryough not means, according to the new york times, the u.s. has been discreetly encouraging other shiites and -- in the upper echelons to try to get into government. he is seen as a bit of a divisive character, one who hasn't rules in the interest of all iraqis. he really just exacerbated sectarian tension in iraq. a few of us would like to be shot. indeed, the deployment of these fores will last us mission

several weeks in order to allow iraq to get a new government in place. mark? >> elliott, thanks, we will speak to you later. it is the first time ever on air . it was a double mispronunciation, reconnaissance. blame me, elliott. >> governments are amassing huge amounts of digital information to sell back to us, provide health care, and even battle terrorism. aching sense of all that data is still a challenge. to make -- to see that is proving to be a big headache, our european correspondent caroline hyde is here. today's theme, what other uses, aen, around this much hyped day that? >> we know retail is a big one. amazon makes an art out of data. they analyze the data and what we browse on. which is a u.s.

grocery company, has been almost lambasted because the new york said you can find out whether you are pregnant female. of course, they can keep them coming back with a juice maker coffee grinder that he once looked at that was way out of your price range and it comes back to haunt you every time you go on the browser. retailers are clearly embracing big data. health care is as well. not only in terms of the fitness we wear, fit bits and so on, your pulse, weight and the like compared to other people who have fit bits. transn manage to find out in cancer and certain diseases by looking at the data you saw from trials. also, very important, human trafficking organizations share data where emergency calls are coming from, where the countries are that they may need.

the environment, in fact, particularly in china, there are danger maps which can oink toxic waste facilities, power plants, he is really back this one to highlight pollution. also, conflict as well. fascinating things happening in kenya where they monitored with real-time tech on election day to see where hotspots for violence may be and send out mass text to suppress that and get the police involved. it is a force for good, but there's also concern that there is too much data. the nsa is building a one million square-foot data center in utah. this is just for stuff they can't decrypt. the moment.se it at this is why we're seeing some which investment going into companies like cloud air or mango db. we were talking to go squared. analyze it all, make it worthwhile for companies, for governments to have the sort of

data and action on it immediately. 900 million has just gone into -- i will leave it as fact. this arty $45 billion industry set to join 20% year on year according to idc. one of the things he came out of that was how the u.k., because of its centralized health services, has so much to gain from big data in the life sciences arena because they're such a wealth of data available if people can get through the privacy issues. caroline, thank you very much for that. >> still to come, as ipo fever grips europe, how to find the right share sales to buy into?

>> welcome back to "countdown." i mark barton. >> and i'm anna edwards. for greater look at the ipo david list joins us now. do you have indigestion? >> there's a huge amount of fatigue going on right now. kissing about 10 ipos this week. forhave to take them mental a real plethora at the moment.

there are still many in the pipeline as they understand it. they're not going to go away anytime soon. and ishas been priced selling for more than many people thought. what do you think about tsp? is a big question when we come to these challenger banks. the grip?oosen does tsp have it takes? >> i think it does. they have come out of one of the majors, anyway. size toe scale on the succeed. hasse it has the scale, it 630 branches. the 6% of u.k. branches. checking accounts, 4%. >> it is a lot compared to a metro bank. it doesn't actually have a solid start. >> is going to be a pure retail bank, which is the part that

interests you, perhaps. that is not a model you can find very many places in the u.k.. have an investment banking arm attached as well. >> except lloyd's. >> would this be a good time to look into buying retail banks? because of the improving economy ? >> i think it is, yes, but is it the best play in the financial services? the big one for us is pensions reform and what will happen. life insurance companies. there is an interesting ipo at a pension which has advisory business. that is the more interesting it it stands out more in the current welter of ipos. >> a big ipos that have stood up this year rbn them -- are be an m. one of the lessons

to be learned from that simple data? >> aggressive pricing at the outset. it is a long-term game. levels.the demand is a great business model, it lends itself well to the internet. we got involved in that. -- the priceuge went up to four pounds. demand was such that they were -- what we would really like to see what this businesses is for them to, on sensible valuation and get a better start. you say they have a good online business.

to ramp up online sales, aren't they? >> you need a logistics business effectively. it has the scale, it has leadership. i think it is a company that outdoes john lewis, not many companies do that. >> better together than apart? >> i think so. it is a reflection of that competitive space. it is a defensive move. germany is the big thing for air world. >> good to speak to you, david >> the plan to disrupt the fantasy foot wall market, we

will speak with the ceo next. -- the fantasy football market area and we will speak with the ceo next. ♪

>> welcome back to "countdown." is 7:23.n london website that gives you real-time data on football matches as well as social chat. is the ceo and

cofounder. thank you very much for joining us. tot is this idea, you want disrupt the fantasy football market, which i gather is worth a shockingly huge $70 billion. >> is a huge global market area i think a lot of people don't realize how big a market actually is. that is the pool of sports. what we are looking to do is change the game in a new way. this is the hot topic this moment on your show this morning. we are about real-time and engagement. we are looking to build new games. we are releasing them at london tech this week. instead of traditional static fantasy football where you and then you may login later in the week and see how they did, ours is real-time, it is about real-time substitutions, but we selona.game called pas

real-time leaderboards rank you against everyone else. the three of us could create a leak. you started out with all the football stats and data, there are other people doing that, aren't there? you just aren't you differentiate yourself from others. crexendo so we're doing is taking thes learnings of over 10 million people have used our services to understand more about the game that they love. does really the goal. the way people up in using data and specifically visualized data, everyone wants to see a spreadsheet. some people once the graphic. >> shocking. >> not for everybody. >> we're using that data to build these games. key to big data? >> presenting it in a way that is digestible to businesses and

the consumer? >> certainly in the consumer market. you can't walk down the street and say to a normal football fan, big data. that is not going to get going. access is one thing, accessibility is another thing. uawka looks to bring those elements together. >> what went wrong yesterday based on the data? >> we could see english trekkers were dropping back the. suarez was playing very much up top and the rest of the team were supporting him in getting him the ball when possible. they had two shots on target and scored. interestingly, they only completed 66% of their passes. england completed 89%. >> what are the odds of england sanjit? ng,

cracks i'm going to say keep going. >> we will take a short break. ♪

>> welcome back, i'm an edwards. let's head out to manus cranny for the fx check. >> as a week come so close, this is the shape of the dollar index. you have had one of the biggest weekly drops in the dollar in almost two months. citigroup actually say get ready dollar, more weakness to come through. manufacturing will come out on monday. volatility in the foreign exchange market are the new norm. in terms of sterling, we had the

big break higher. that a 25s suggest point rate hike is priced in. extremely dovish sentiment bank. from the norge one of the biggest drops. we're just coming back now. slightly longer term chart gives you better complexion. outlook.economic keep an eye on those two currencies, back to you. >> bloomberg top headlines of this friday morning here in london. u.s. president barack obama is 300ding -- is sending military advisers to iraq. obama insisted that american forces won't be returning to combat. he also dispatched to

secretaries of state -- the secretary of state -- the secretary of state to attend meetings. >> just as all iraqis neighbors must respect iraq's territorial integrity, all of iraq's must ensure that iraq does not descend into civil war or become a safe haven for terrorists. -- newfighting was fighting erupted between insurgents and ukrainian troops. calling on ecb action, christina lagarde says the ecb would need to move to full-scale qe if inflation in the eurozone remains in the doldrums. central banks stopped short of when it announced unprecedented stimulus measures at the beginning of the month. let's take about a company we

been keeping our eyes on this morning. it is a drugmaker that was split last year from abbott laboratories. it has made three escalating as much as 73for billion pounds. all had been rejected. we heard in the last 24 hours has rejected offers. they have turned on all of these proposals. this process began in may, no talks are occurring at the moment, the latest offer was in cash. theas to try and diversify portfolio beyond its top-selling drugs. we'll see what happens to them at the start of trading. ... it will trade higher despite the fact that it was rejected. another offer coming through. we are seeing calls for it to open up 11% this morning. shy as ae mention

potential merger for astrazeneca when they were fending off that it from pfizer earlier this year. landscape, they have seen completed deals worth 260 billion dollars. that's five times more than any quarter since at least 2000. for astrazeneca. it has been a drugs industry that has really been setting the m&a landscape ablaze. >> we will look for shy at the start of trade. i spoke to jimmy wales, the founder of wikipedia, who now lives in the british capital. i asked him if he thinks that london could ever create the next google or facebook. >> there are a lot of really great -- there's a lot of great excitement and energy and small startups him a lot of things have improved in terms of the amount of capital funding. immigration policy, things like this are better. it is hard to say. i actually caution against this

idea that we should be aiming for the next facebook or the next google. these are extraordinary companies. i think it is more realistic to think about -- it would be fine if it happens, but really, the industry is always bigger than just a handful of superstars. , how many is a broad 500 million pound companies can we create? that is the more important metric in the long run. excite jimmy wales cutting it >> to right now you driverless cars are coming much faster than people realize. it is as -- an astonishing technology that is well along the way towards being a product. >> in the past weeks, the twitter account at hidden cash has guided followers in houston, seven cisco, mexico city and new york to conceal envelopes of

money. this weekend it will be londoners getting a chance to check out thousands of pounds. we are joined now by hidden caches followers. jason, good morning. thank you for joining us today. >> thank you, good morning to you. >> talking about london,, envelopes are going to be placed around the city? how much cash is going to be in each envelope, and how much are you spending? giving out about 1500 pounds. there will be 20 envelopes and they will be in one area in central london that is kind of an outdoor area. >> yes, i read that there will be a large park. that narrows it down. i'm thinking it is either regents park road highland park? can you give us an exclusive? i can tell you one of them is close. there will be a large open space where green meets blue.

>> or kensington hall gardens. that is. we are racking our brains now. >> what are the clues? i have not had time to look on twitter, what sort of clues do give to your followers? >> sometimes we make them difficult and sometimes we just kind of tell people where to go. it just depends on what kind of turnout we want. we don't want to make the clues to difficult. we did first, but now we have large crowds showing up very for instance, we delight in los angeles a couple of weeks ago at the beach. we told people to show up at the speech between the peer and the volleyball courts. there were 2000 people digging for little angry birds that were buried in the sand and were stuffed with cash. >> what you give your money away like this, jason? i know you give your money to charity, but why not give this

money to charity as well? you are a real estate investor, so why are you doing this with your cash? >> to be honest, and i do believe in giving to charity, but this is a lot more funny than any way i've ever given money. i am not saying it does more good, but i will be honest and say it is a lot more fun than anything else i have ever done. at the envelope, will 100 pounds or $100? >> well, 1500 divided by 20, it will probably be 75 and some of more or less. we don't always do it identically. found $100do if you in an envelope? what would you spend it on? would definitely give it away, because i don't need it -- when i first started doing this i went to the bank machine and it spat out an extra $20 bill, which has never happened before.

i counted four times. it definitely gave me an exit $20 bill. >> thank you very much, jason. >> next week, he will fight to defend his title at wimbledon. is andy murray's wealth now worth? we speak now with randy russell. let's not talk a lot england yet. we will put all a focus on andy murray. the whole nation's attention will be focused on him. he has not won a tournament since wimbledon of last year. has that affected his standing orders brand value? >> a little bit. he stalled a little bit in this market are billed -- in the his marketability. the injuries and not winning a tournament set him back a little bit. he has a big chance to reinvent himself starting on monday. >> what dictates your earnings

in a business like this? it must be longevity at the top of the game as well. >> look, tennis is one of the genuinely global sports. if you are in the top three of that sport, you really are a very marketable commodity. there is a trick that andy murray is to get answers to -- you andy murray used to get to the top three. andy murray has been thereabouts but he hasn't really kicked off. >> is ranking a sliding, but his -- are his earnings going to sustain that level despite the slide and rankings? marketable,y federer. that is the way michael schumacher did and tiger woods did, to dominate a sport so much for so long.

that is where you get the really big brands coming in and looking to associate themselves with you. >> it is a risky business to back a player or a team, isn't it? you have to look at what happened to the world cup was spain going out early. not a lot of people foresaw that. >> look, tiger woods had a bit of a blip and a lot of his sponsors changed when away, but you can't get away from the fact that they are huge names. federer became synonymous with tennis. woods became synonymous with golf. >> how can murray leave britain's plans further? he hasink in the u k made his name and will forever be a huge star and the very marketable. the trick now is to go global. that is where the real growth is. if he wins s'more grand slams over the next two or three

years, he becomes established as a real globalstar. that is where the big global brands come in and try to associate themselves. >> it is interesting, of course it doesn't take much but there are many other businesses that want to get in on the act, aren't there? a policy was standard life. theas a big trick is gillette type of ads where they use federer and tiger woods and thierry henri. those sorts of ads go to every country in the world. it is translated into every country in the world. -- can only >> which english footballers brand value would you say has ,ncreased after this world cup sterling, storage?

turridge? do somethingto pretty sensational to increase your brand. obviously, i don't think too many will be increasing their standing out position. didas war will beg won by the team that wins a world cup? >> the big worry for guided us is that brazil win the world cup. shot when the captain holds the trophy. >> england are nike as well, holland are, too. >> nigel currie, a managing .irector at brand

>> we will hear from wp t chief martin sorrell about the future of mobile. that is next. ♪

>> welcome back to "countdown." >> it is 7:40 six. the leaders of the advertising and marketing world gather to discuss the future of their industry. stephanie ruhle was there. she got a chance to sit down

with some of these men. i left to say that i like things that make me look like a glamorous wife and a great mom. ,he truth is, when i am outside i am on buzz feed looking at what celebrities look like with their without any makeup on. >> there may be. i don't think there's much of a discount as you are suggesting. you can track their behavior or we would like to be able to track their behavior. is pretty good. i think what we have to be careful about is putting our own preconditions or our own assumptions into it very >> as internet really result in advertisers making more money, selling more products? or is it just a bottomless pit? >> it is gone through two stages.

1.0 was, i have got to set something on this. we're understanding. 20% is internet and mobile driven. we are almost double the market. we want to be at 40 or 45%. there is a first phase of i have to have some of it. now, the second phase is, am i investing it wisely. this comes back to the issue of of topline the issue growth. from classicey television and legacy television ,o tablets or smartphones because did i ever think i would or madmen orbad the world cup on my smartphone? no.

screen is perfectly acceptable. it is quick and easy, it is well connected. and we are all doing it. think we have moved to the second phase and this is the more powerful phase because it is not indiscriminate spending, it is better considered spending using data in a more effective way and using research and data to justify the spending. >> and stephanie will be hosting a special show from london later today were she speaks to a number of leading executives in the media and advertising world. >> we'll take a short rake on the program. the company needs to take action. stay with us. -- we'll take a short break on the program. ♪

back, i mark barton. >> time in london is 7:52. let's pick the brain of our next guest, market analyst chris beauchamp. it is up by 18% in some places. it has rejected three offers. is this the market speculating there will be another offer? >> i should think so. before, if youd made three bits now, they

wouldn't stop at a third. >> tsp? one stock to watch? pounds -- thewo 60. e is 2. >> we should see a rise today on the back of that. we have been given the ubiquity of the brand and how that is gone down. they price it towards the bottom and parity have a room for a good first day. enhams? about deb vic other pretty much in line with estimates? >> low estimates, really. we know how difficult it is been for devon hams -- four clearly, they are

trying to revamp the store. it is really under pressure. it is hard to believe this is a company that was the best retailer of 2012. seems that every retail format is now trying to squeeze a coffee shop in their just keep you in the store longer. >> you understand why they do it very >> banks do it and bookshops do it. there are grocery retailers. >> the last thing you want is a costa.from >> equity markets? the futures down on both sides of the atlantic. an >> is quite phase. we had a strong day on wednesday. -- market is dialing back expert nations at the fed will be more active. rest easyrkets can

that the fed is remaining within its current park. think for the moment, yes, we will see it quite to the week after those games. geopolitics, to the comments overnight from president obama suggested the u.s. is not in a hurry to get involved in iraq? >> yes, more headline risk. it burning situation. i expect the numbers will turn into troops. as long as the oil remains safer, that i think it will be fairly quiet. >> chris, thank you very much. >> i'm done and dusted. i will wish you all if very happy weekend. >> you're still recovering from the game which is very personally trying. >> we will bring you more equity trading, of course. we'll keep an eye on the tsp shares. alstom is still at the center of the bid battle between ge,

siemens and its partners. see you after a short break. >> see you on monday. ♪

welcome to on the move. we are just moments away from european trading. the focus will be on a handful of ipos. let's start with you. financials.mes to regulators forced the share sales. a valuation of 1.3 billion. they're going to issue more stocks than we originally anticipated. 35% if they come to market. robust ipoealthy and market.

will it last? back to you. >> we are just three days from the deadline. which bit is the best? >> more from caroline in just a moment. europe is at multiyear highs.