attractive for authors to work with a major publisher because they're royalty rate will go down due to lower list price is and it will push people more .oward self-publishing >> do you think you will see more authors self-publishing instead? >> yes, we have seen a big boom in cell publishing.

there is strong economic incentive force -- for authors to self publish. and this all plays into amazon's hands. >> and as mark says, if you are a small list author, you are in charge of marketing the book for yourself. >> it is a risk, though. we got to leave it here. thank you both for joining us. will continue to follow this battle and bring you the next chapter as it is written. brazil's 7-1 win over had millions of fans flocking to

twitter, helping it become the most weird about sports event in history. we will go inside the numbers next. ♪

flex you are watching "bloomberg west" where we focus on technology and the future of business. i'm emily chang. valley, idaho sun for an annual technology conference. it was initially a social media gathering, but has attracted more and more tech names. jon erlichman is on the ground with them. what is the scene like this year? who is their? -- therwe? >> you're absolutely right, what was once a conference for traditional media moguls over

the years as clearly transitioned into the world of technology. just walking around today, we have seen apple ceo tim cook, andbook's sheryl sandberg, you arguably seeing the leaders of technology like shutter stock, next-door, ever note. i think the reality is, tech is where it's at. there's a lot of information that is needed from those tech leaders. if they are able to grab them for a conference like this, all the better. their expectations in being here, i think everybody takes a casual approach to sun valley. ben silverman of pinterest was here last night. he was more interested in talking with some of the locals and staff members about how they use pinterest as opposed to really getting any hard work done.

a different agenda in sun valley. it is an interesting mix, for sure. but i think that is hard work for ben silverman. -- >> i think that is hard work for ben silverman. i'm not surprised at all. a lot of deals get done at that conference. have you heard of any deal the works there? >> in no, not yet. certainly, with a couple of major deals going through the regulatory process, of course, comcast and time warner cable, that is something people are talking about. many people are wondering if the content players and broadcasters to do theire need own types of deals. certainly, you will see the behind the scenes stuff working its way out here. last year, the murdoch family got together and figured out how they would position their own leadership strategy going forward. we did speak, though, two buried --brry -- very diller diller.

listen to what he had to say. -- >> what do you think about aereo? >> i think it had a brief fight. >> maybe there would have been a greater need for consolidation. plays out atow it the end of the week. >> and we've also heard that security is at a high alert this year, and not just for the usual suspects, but drones. what is this all about? >> obviously, technology is giving people new ways to cover everything, including a conference like sun valley. there is a high-security presence here, and there was something security -- some security expectation that there might be drones. they have been keeping an eye out for them. maybe they will get some tips from a guy like go pro, who is cameras arend whose

sometimes used on those drones. >> we will be back to you throughout the day. -- germany's 7-1 blowout win over brazil in the world cup semi finals has made history. it is the most tweeted did about four to been ever. -- sports event ever. it got a total of 46.5 million tweets. 580 166,000 tweets per minute. joining me to go over the data, eric. it was exciting at first and then got really sad. every time i looked up they had scored again. >> it was that unless you work a germany fan or someone rooting against brazil. just like you said, 35 million tweets during this game. that is more than anything else we've ever seen in terms of sports. ,t blows out the super bowl which is usually the thing we

talk about as being the biggest event in the world. and remember, this is not even the finals. this was just a semi final became -- semi final game. that is how big this was. >> where were the peak? where did people get the most wound up? >> it definitely rose with each goal. one, then two, then three, then four, then five. but then it stopped. once they got to five, just like the players probably figured, we know we have won this game, the coaches figured, the people on twitter figured. that is where you start to see it die out. that is bust the data coming through. twitter said the fifth goal was there exact peak at 580,000 per minute. but the second half, it was over. you did not see a jewel -- a jump for goals six and seven. i think the shock of 5-0 was enough to get everyone's attention and then it shut it down. >> my heart just went out to those brazil fans with tears in their eyes.

the announcer on espn said it was over after they scored three goals. they had already given up. compare this to other sporting events and the action we've seen on twitter. >> compared to other sporting event, like you said, this was 50% more than the super bowl. and her member, the super bowl is a much longer event. that is three or four hours. this was less than two hours. way higher numbers. if you want to compare it to entertainment things, like miley cyrus working, or president obama doing an acceptance speech, 10 times the amount of tweets per minute, something like that. and it was sustained over almost two hours. that is what is amazing. behavioreing extreme on twitter to match the most extreme world cup game that we've seen in the history of the sport. it is good to see that people attention matches up with the date of how extreme it was. , thatatural disaster would be the most apropos

metaphor to what we saw the other day. >> the world had a moment, a long moment, but a moment nonetheless. these numbers do really matter to twitter. idea how important it is. >> it matters, because they are fighting against facebook to be the second screen home for people watching on television. they have the potential for opportunity to get this on television. they want to partner up and do something smart. these numbers matter. to be 35mm makes a difference -- to be 35mm in makes a difference. that is the place they look to have money billing in the future. >> brazil needed tim howard, didn't they? >> they did, but they could've had three goalies and it would not have stopped what happened. thank out the two players did not have to play, because they do not take any response ability in what happened.

>> we will be watching the west of the -- the rest of the world cup. thanks so much. facebook, google, yahoo!, among the tech companies out with recent data on gender diversity, showing that men still dominate at many silicon valley companies. up next, a discussion on winning intact with kleiner perkins partner julia. ♪

but i'm emily chang, and this is labor west on bloomberg television, streaming on your phone, tablet, and bloomberg.com. recently released data on gender diversity. take a look at this.

yahoo! ranked in slightly better with 40% female. my next guest says the tech sector clearly needs more women. recentlybaubigny blogged about this and you say, slipping valley is still a boys club. y? -- why? >> if you go back to a study from 2008, we realized -- and the numbers have not changed in 2014 -- women leave the tech sectors in droves after the age of 35. >> are they having children? why do they lead? >> it is inconclusive, but there are a couple of different trends that way. financial, societal, and environmental. day care ising, expensive. if you're going to get ahead in your career, you've got to start working early full sub you got to start having impact early, so you can have the economic independence to be able to

afford to deal with the issue of child care until there is some big, systemic change. also, societal pressures. women will always struggle with the to try to do it all. and then there is the environmental issue. , you working in an environment a company -- are you working in an environment for my company that is going to try to support you? and many of the topics are gender-neutral. they apply to men as well as women. >> the numbers from facebook and google, are they ought good enough? -- not good enough? >> no, they are not. we all agree on that. that is why i'm so pleased that we are continuing to have this debate, just to continue to raise awareness. the thing that strikes me -- as you know, we have an incredible mentoring program at kleiner perkins. this june, we took on 76 graduate and some interns. there still are not enough women. that is the core issue that we have to solve, that and keeping women in the workforce. >> you are involved in recruiting heavily.

give us some anecdotes where a woman fits, or maybe does not fit this profile of leaving in the middle. >> for women, what they always want to do is to make sure, like men, that they can have high impact work where they can really make a difference. for women, what we need to do is continue to have mentoring programs. but what is really important is that we have this debate at all levels. whether you are a ceo or an entry-level graduate, you are very conscious of the decisions were going to have to make along the journey so you can actually stay in the workforce, and again, this is not really a female issue. this is also a male issue. we need men to support women on this issue.

>> you have some advice and you say to find support. let's talk to some of this. >> if i look at the number of women ceo's i place in my career, it's a small number. one always wants to go and get the best people. i'm a huge believer in meritocracy, but for some of these issues, i've observed that they actually hinder women and men. for example, working part-time. everyone who works in a career is going to continue to have a great sense of responsibility. part-time actually diminishes your role, i found. another big issue, particularly in the technology sector, is taking a long time out of the workforce. technology changes so frequently , and it's very easy to become irrelevant, or not have contemporary skills. ,y advice is just to be aware

and if you can, stay doing what you're doing as long as possible. >> try it for little while. even if you don't think it's going to work, give it a chance. >> it is hard. you are a mother. i'm a mother. it is hard to try to make things work. but if you can, i think you can be as good a parent -- and i want to stress this is not just a female thing. you can be as good a parent as you can a career professional. >> i'm traveling this week and i've had -- my husband is traveling this week and i've had an experience thing but it's like to be a single mom. i was on the phone this morning on a conference call and my kid was screaming in the background. everyone understood, in fact, and they thought it was cute. but it is important to have that support. the other thing i would say is that you should find something they love, women and men. you will not keep working if you do not like what you do. >> i'm a big believer in being passionate about what you do and to have a purpose in life. i completely agree with you.

, we willde baubigny have more with you owning up. coming up, can women have it all? we pretend we can have it all. we talk about high-profile women in business, next. ♪

>> welcome back. i'm emily chang. makingindra nooyi headlines -- pepsico ceo indra nooyi making headlines recently saying this. w juliett de baubigny who has

thought about where to place women in technology companies joined me. conversation, you never know what you're going to get. what do you make of that question, can you have it all? >> it is an age-old question. we will discuss this five years from now, i suspect. it is a really personal question. i think it also depends on where you are in your life and it will vary along the career journey. will affect your career progression and the trade-offs you are willing to make. this is gender-neutral. just depends on where you are at that point in life and what you want to have. i'm a big believer, as you know, in trying to do both. and i do believe in the technology industry,

particularly due to mobility, the pace of change, we have an opportunity to try to balance both. and i also think it sets a great example to our children, both boys and girls, and i have one of each, to try to make them both work. >> one thing i read was "don't try to figure it out all at once. just take it one day at a time and do what works for you." matt lahr -- matt lauer asked g.m. ceo mary barra about this very thing. take a listen to that exchange. notou said in an interview one ago that your kids said they will hold you accountable for one job, and that is, being a mom. jobn the pressures of this at general motors, can you do both well? >> i think i can. i have a great team and we are on the right path. we are doing the right things. we are taking it that -- taking accountability. and i have a wonderful family, a

supportive husband, and i'm proud of my kids the way they are supporting me. fore got a lot of flack asking a question. people said that it was not fair. i will say, for me, the answers that both of these women had to this question helps me think about this issue. but are we too hard, or unfair on women at the top? >> i really admire both mary and indra for their confidence in what they had to say, and mary's words particularly resonated with me. i do and it is possible to try to do both, but you have to have a really good support system around you. too, thell you, comment about women being fairly and criticized -- unfairly person in, any opposition will open themselves up to criticism. hillary clinton gets put aside for her appearance. neverine lagarde, i

forget reading a financial times article talking about her wardrobe versus the content of her speech. and this is one of the most exceptional women in the world. melissa meyer came under great pressure when she made a very aboutusiness decision employees not working remotely. yes, unfortunately, the media highlights these women when they are actually making pure business decisions. >> marissa mayer got a ton of criticism for sleeping through meeting. sheryl sandberg has written up a book about this. and she got a lot of heat thrown her way. we played so many women at the so many women at the top. how much do you think they worry about this kind of criticism? >> i think my less than you might imagine. for any of these women leaders, i suspect they think about the this this decision -- about the business decision first and foremost.

it is your dating when you're held accountable for your gender rather than the impact of your business decision. >> apple just announced it will be coming out with its diversity numbers. we will be looking for those. juliett, thank you for talking about it. i think it is an important commerce nation and talking to you has helped me as i've made my own decisions. i appreciate you. >> thank you. ofjuliett de baubigny kleiner perkins. it is time for the bwest byte. jon erlichman in sun valley for the conference. what have you got? >> the number i have for you is one, as in, the number of phones tim cook, the ceo of apple, has politely suggested be upgraded by our own bloomberg news an here ino ran into sun valley. she just so happens to be a samsung phone user. and mr. cook immediately spotted that.

always the salesman, even in sun valley. >> i like it. you have tim cook telling people to get an iphone. you have been silverman talking to people on the ground about pinterest. they are doing their jobs. who cares about deals? >> [laughs] everyone has to keep it loose and have fun, but underlying that quick comment, there is a lot of competition. the samsung folks are here, too, and they are obviously fierce competitors. and you just highlighted the fact that tim cook told bloomberg news that releasing staff diversity is up next on their list, in part because we are seeing so many companies in technology making that data more available to all of us. >> we will be anxious to see those numbers. and the new head of retail just executive ranks and was basically the first woman to be that high up. john valley -- jon erlichman in sun valley.

think you for watching. we will see you later. ♪

worldm bloomberg headquarters in new york, i am mark crumpton and this is the intersection of business and economics with the mainstream perspective. janet yellen and the results from the open market committee meeting in june. peter cook has details. >> there is news within these minutes, particularly about the strategy, the debate about how they are going to normalize policy. that is where the main focal point will be