stuffs. ryan? the ukrainians and russians are going to sit down at the same table with their french and german counterparts. we heard it first here from the ukrainian foreign minister on bloomberg television. he made that announcement a half hour ago, said that meeting may take place this weekend. those convoys on the ground. one of humanitarian aid. a russian convoy. soon for dan yet -- donestk. you have armored personnel carriers moving into ukraine. >> i am talking the battle for brazil is heating up. battling for the brazilian unit. i'll be back with more on the telecoms scene later.

>> we are minutes away. the ftse 100 up by .25%. the dax an inch higher. what a week for european equities. >> actually pretty interesting week,ver the space of a disappointing numbers from china, stagnation in europe. f change in terms of where we are with interest rates in the u.s. and europe. k of gainst wee in six months. putin is ready to meet the finish minister. -- finnish minister. we have the ukrainian foreign minister saying they are ready for de-escalation. the usa is on fire. in europe, you buy the bund and at the same time you buy the -- equity markets are rising. the ftse to o pen.

billiton is in the news talking about the potential for a merger. $14 billion. iron ore, copper, and coal. that would be 85% of their sales. potentially spinning off. we might get more information next week. who will win the war for brazil? not talking about the world cup. talking about telecoms. italia is said to have approached the vendee. -- vivendi. caroline will bring you the detail. now pop this in. here is something i have prepared earlier. we will give it a go. we have got a little bit of a trend. days, seven days ago. this is the trend in currencies. if you want to begin to understand the trend and the movement in risk. it is the dollar where we have seen overall trending up over

the past few weeks. it is confirmation the eyn is back on a downtrend -- the yen is back on a downtrend. the yen has been falling by half a percent. risk off. also saying this was frank, lower as well. franc come lower as well. we are breaking into new territory. join me on twitter and i will explain what they are. >> you are so tricky. a higher open. ftse up. joining me for more insight into today's markets is a strategist at head of investment across bridge -- at cross bridge capital. what a run for european equities. and yesterday, bad news was cal led good news. more bets for stimulus from

the ecb. >> yesterday what happens, there was a clear message you do not sell bunds. that's one lesson. the second thing, i am more positive -- i am not bearish on european equities. ecb has spent a lot of money so far and they have managed to achieve the objective they had. we have to understand the european governments are highly leveraged. the presst from conference is that the ecb has a clear intent to buy that. that will keep me positive on the market. we will wait for the ecb. >> what we also learned from mary r draghi last week is that he has become quite political -- draghined from mario last week that he has become quite political. we have the stare down. the ecb draghi and

capitulate and conduct q.e. in the way some expect, not going to do much to his political agenda. >> mario draghi is saying, ook look, spain and greece have done reform. he has a strong argument. i think mario draghi has a point. it was very surprising when these comments came out because you have seen the comments on fiscal policy rather than monetary policy from a central banker. i think there is a lame message that the politicians have a sense the ecb -- there is a latent message that politicians have a sense the ecb can do more. >> you are bullish on equities. are you bullish on the perception that the ecb will do

more on the reality that they really think that they will do more? what are trading on right now? >> it is definitely on the perception of what ecb is say ing. the press conference was clear. he highlighted that there are problems which could arise if the ukraine conflict gets bigger. but that means that ecb might come in quicker. it is difficult to be short or sell the market thinking there is going to be capitulation, because you cannot fight a central banker. arian has come out and says this is a sucker's bet. even if the ecb does act it will not solve the problems. what is your take? >> my short term take is you trade the data. that is what we have seen so far. who is going to say this year

ukrainian crisis is going to be solved eventually. inflation is not there. people are worried about high interest rates. central banks are printing money. you long the, are periphery or looking at the dax? >> dax has value. a, the sellof has happened. b, the emerging markets have done really well and they have a huge manufacturing base. so i would say definitely should stick to the main markets. france is a worry. germany was just below expectations. but france was a bigger disappointment. >> we will talk more about that

after the break. we will get your stock picks. here is a look at what is coming up "on the move." eu foreign ministers meet today to talk energy and the crisis in iraq. ♪

>> this is "on the move" streaming online. streaming. finnair is down.

31 million euros. lowered their 2014 forecast. they see a significant loss in 2014. delays and personnel, cost-reduction, talks o unfavorable market conditions. loser, down over five percent. ukrainian and russian diplomats may sit down with their european counterparts this weekend according to the ukrainian foreign minister who announces on bloomberg tv. here with more is the man who conducted that interview. ryan chilcote. what is going on at the border? you have been following that convoy. convoy is still sitting on the russian side of the russian-ukrainian border. the russians are now saying they want to see a cease-fire before in toend that convoy

andtect the 280 trucks drivers from the possibility of coming into contact. in addition to that, we have two eyewitness reports from one russian journalist saying they saw a few does and russian armored personnel carriers enter ukraine last night. the ukrainian foreign minister half hour ago. i asked him, if he's ready to g ive russia that cease-fire they are looking for in the east of the country. >> we have been talking about bilateral cease-fire for weeks. -- of course, the bilateral >> it is a yes or no answer. are you ready for a cease-fire? >> we are ready for the bilateral cease-fire if all of the key conditions would be met. now we don't have any contact or any activity from the terrorists.

we do not have notification from the ground. we have slight progress on hostages. we don't have any thought of effective control at the border. these are critical conditions. if they are met, of course there will be a cease-fire. >> it does not sound like there will be a cease-fire anytime soon. the ukrainian foreign minister did say he is going to meet his russian counterpart as well as german foreign ministers this weekend. that is new. we also learned yesterday that the russian president spoke with barroso. president and the ukrainian president may sit down later this month. there is not going to be a cease-fire, and there may not be a whole lot for them to talk about yet.

the ukrainians not too keen on ceasingle idea of fighting because they surround the last rebel stronghold. as far as they concerned, it would be much better to go in and clean out separatists and stop shooting. at therussian turmoil top of the agenda of today's meeting. the other topic we know will be the threat by t islamic militant sweeping iraq. hans nichols is in brussels with more. you are going to be a busy boy today. >> it is going to be a busy meeting. a snap meeting, an emergency meeting in brussels. atop the agenda is ukraine. and after that iraq. actually getting intelligence on not only what is happening on the ground of what is happening with the convoy. bike getting intelligence on the parties' intentions. are the ukrainians prepared for

a cease-fire. it appears they are not. what we're going to see, everyone will speak at the meeting. it starts at 11:00 london time. but there's also going to be intelligence sharing. we hope to talk to the romanian foreign minister coming out of the meeting. we want to get a sense what is going on on the ground. in terms of additional sanctions, that is unlikely, according to an eu official that spoke with bloomberg last night. dont' look for this meeting to have new sanctions. do look for everybody to assess the impact on russia's ban on food imports. clearly sanctions are having a bit. asking the state for $42 billion to help with their financing. they are heavily indebted. they are having a hard time an open capital markets. >> hans, if that situation in russia and the ukraine is not complex enough, what is the latest on iraq?

>> yes. the latest on iraq is that it seems there is momentum towards arming the kurds. the british are for it. the french are as well. the question is, will the germans line up behind the idea? it seems they are leaning towards that direction. at the same time, movement on the ground in iraq. has agreed to step down. you can have a better political situation in baghdad. potentially a fully formed government. that government has indicated, the old one has indicated they would be willing to support the kurds. it seems like they are inching along towards arming the kurds, and helping them be a bulwark against these islamic fundamentalists. >> thanks. have a good day. still with me is our strategist and head of investment across bridge capital. you listen to all of this noise coming out of the medical

situations -- russia and iraq. you remain long equities. >> exactly. no, there's a view that some people have that fed is behind the curve. now, given that you saw the unemployment rate is at 6.2%. thehat view is coming to sideline. an officialt was lamented that the jobs market is not stressed. .ow, we have seen good data being trumped by geopolitics. so that's something i will be worried about if it comes out and they are more hawkish. if they comereen

out in a dovish mode. i am not as concerned about inflation as the market in general. i believe the 1970's inflation was because you had five percent gdp growth. most importantly, you had a very unionized work force. which is not the case now. so i'm not as much concerned, unless you see forward - -- >> what is the trigger point for the fed, growth? >> i would say if you have a consistent growth of 3% over two quarters. then you will start getting worried. if you have the unemployment rate falling. as the job market increases, more people look for work. the unemployment rate may not go below six percent. >> one big consensus is growth next year in the united states. the other one is india.

talk.hness and happy around this country >> it is independence day. the prime minister gave his first speech. it was a very strong speech. he did not talk about big announcements. he talked about -- what is india doing. it was a very positive speech. i can give you one tip about india. the average age in india as 26.3. age,ina, if that was the their export is $173 billion. china is 39.4 average age. it will take them until 2045 to get to the average age. india has a very big demographic coming up. we have a government that is completely bent on changing the way things are working. i am positive on into. isthe euphoria around arbe not really there anymore -- around abe is not really there

anymore. is the same going to happen with modi? changes you are talking about in india cannot happen overnight. he has complete majority and control. >> man that knows a lot about what is going on there. thank you very much. coming up, the potential telecom battle. the industry's biggest players are battling for brazil of all places. that is next. ♪

>> welcome back to "on the move ." let's bring you up to speed. shares of china mobile raised to the highest in six years after say it would cut $2 billions from phone subsidies this year. this could raise prices of apple and samsung phones. coca cola has agreed to buy 70% stake in monster beverage for just over $2 billion. the move is the sign of coke increasing its bet on the energy drink market. chiquita said it will continue with the plan to purchase an irish competitor.

the deal would create the largest banana company in the world and cut chiquita's tax bill by relocating its headquarters to ireland. the battle for vivendi's brazilian assets is heating up. a is getting ready to offer. will it trump telefonica's bid? look, we will, give you a tie up with our own brazilian unit and also offer you some key content outreach into italy. this is what could would away from telefonica. saying, let's get into bed together. we will team up with your unit in brazil? why is it so alluring?

brazil is such a growth market, particularly in the internet. a week ago, telefonica came up with its own deal that rivaled the spanish rival -- it owns a chucnnk of telecom italia. sneaky, telefonica. because telefonica already knew that telecom italia and vivendi were having chats. they tried to steal the limelight and offer up the big bucks to steal it away from telecom italia. vivendi has a question -- does it want the 6.7 billion euros or does it get into bed with youcom italia but it gives a new market? put tha tinto italy.

for its part, vivendi playing hard to get. nothing is up for sale at the moment. >> i do not get the tussle over brazil. before the world cup, nobody had a good ring to say about it. >> you have a nice up and coming olympics as well. you have a young audience. you have many people wanted to access the internet, wanting to download content. this is where the future is. this is how telecom giants can make revenues is by you and i getting access to data. charging us more. we do not want to send texts. we do that with other apps. it is how much we want to onto access the internet. l's regulators does not want mergers. it wants new buyers in brazil. >> thank you very much.

coming up on "on the move," from the wild west to the east. i'll tell you what i am talking about in two minutes. ♪

>> this is>> "on the move. i am jonathan ferro. this is what marcus look like. the session high, up by .5%. on the ftse. what a week for european equities. the market has a couple of stocks to watch. manus cranny. >> we're going to break all tradition. we are going to blow all tradition out of the water. cheapt comes the fashion, these guys are delivering. up 17%. their opening new stores.

what we have seen is this stocks is one of the stoxx 600 retail, up five percent in the past three-month. retail is down 5%. billiton, will they or won't they go for the big merger plan? sticking to core areas. copper, coal and petroleum. this is what we will find out next week as they spin off the likes of nickel and aluminum. i wanted to tell you about telecom italia. it's down. money are they going to have to pay to get their hands on vivendi? >> firdariday. you cut a stock from three to two. the bank of japan may cut its fiscal forecast for a fourth time. the expansion for the year 2015

1% forecast. board members expect that force -- exports have failed to boost japan's economy. dreadful data out of japan. iraq's prime minister maliki has agreed to leave office. facesw administration islamist militants advancing in the country's north. and russia have proposed a cease-fire for humanitarian aid deliveries to southeastern ukraine. dds withe is at o several reports of armored personnel vehicles being seen entering the ukraine. nhe government in kiev has bee saying for months that the separatist separate receiving reinforcement from russia. let's carryon talking about russia. the man making the most of the standoff. the beef business is booming as russia turns to domestic

meat after banning imports. >> in 2011, i was in russia looking for stories and i learned there was that an american cowboy in russia raising cattle. now, before this i did not even know that there were american cowboys. i thought there were only on the silver screens. turns out there are. his name is darrell stevenson. he brought over 1500 head of cattle by plane and ship on 747's. basically taking advantage of the russian government's push to introduce food security to reduce its dependence on imports. russian imports about 40% of its beef. few can imagine last week when russia introduced a ban on important beef, including beef from the united states, how that would help darrell. he really is benefiting. he said, sages in the short term are not good for anybody, but it will help stimulate the domestic

beef business. he's going to make the most of it. >> better prices? >> yeah. russians have never been huge steak eaters. in the soviet day, steak was not a priority. the priority was tanks. so what they did was, they did not really have beef cows. when the nazis came in they slaughter the beef cows. they would take the dairy cow, and soon as the milk dropped off, they would slaughter the cow. it is not as good. as russians are getting wealthier, they are saying, i will have some of that angus steak. in terms of the price, they should get a good price. the question is as much demand and also if russians really like their delicacy, they like their

food and delicacies. i like the fact it would come from the u.s. are they appeared to accept something thats's their own as being just as good? he will probably get a good price, but it depends. cow.k is already $50 in mos >> and a hamburger? >> $30. >> thank you very much. from russia to the middle east. the conflict between israel and hamas has demonstrated the gaza strip and demonstrated the israeli economy, except for one sector. guess which one? defense. israeli troops spent three weeks on the ground in gaza but most of the damage and deaths during the conflict came from the air. in the form of rockets formed by -- fired by hamas and air strikes from the israeli military.

the targeting and intelligence acquire for the strikes came from unmanned aerial vehicles known as uav's or drones. >> these drones can see ballistic launches and everything. >> they can see everything. they can see from 6000 feet from a soldier to a rifle. >> daniel is the deputy ceo of aeronautics. the firm that focus almost exclusively on drones. >> we are selling more uav's, numbers of platforms more than anybody else in the country. >> the company's share of the d rone market is less than 10%. >> this local market unfortunately is a battlefield. israel.ombat proven in there is a stamp of quality. then it is easy to convince international customers that this is a local, proven solution. annualof the company's

revenues comes from customers on five continents. firms, israele has overtaken the u.s. in uav export numbers. my students that israel used to be known for exporting oranges. now it is exporting military technology. >> most israeli men serve in the country's military. this means the defense and technology sectors and the t entire economy benefits from a massive workforce of ex military personnel. >> a lot of buildup of work and skills come from serving in the israeli defense forces. that has been an excellent school for many workers. thelose links between military and defense have been crucial to developing new weapon systems and growing these businesses. how often is in conversation with the israeli military these diesideas come up?

>> a daily basis. >> you are talking to them on a daily basis. >> every day. it is a small community. >> paramedics may have indirectly profited -- aeronautics may have indirectly profit. they use the technology for civilian purposes. >> up next, "on the move" as teams prepare to battle it out on the pitch. another fight is raging on the sidelines. we break down the broadcast brawl after the break. we will talk football. stay with us. ♪

>> welcome back. this is "on the move." the opening weekend of the premier league is a day away. the broadcasters like skye and b.c. it is all about the rights. here for more is an analyst. paolo welcome to the show. >> great pronunciation of my name. >> let's talk football or not. why skye and bp, this was about broadband. this was not about sports. >> there is a bigger battle looming. protecting its

anchor service and its broadband. for skye it is very much protecting the pay tv business. made theyears ago skye decision to go off the broadband. what do we do now? we are now taking a weapon. -- a whipping. tremendously good job of fighting and attracting those broadband customers. they've got 7.5 million customers versus skye's 5 million. that is down to bt sport. it underlines the importance of content. the battle is only just starting. that people now have an insatiable appetite. the average number of connected devices continues to grow. people want all of their stuff from one provider. the one service missing from the portfolio of skye and bt is

mobile. bt launches mobile, sky has no choice but to react. this is the start of a bigger war. >> will we talk about football, i have a lot of friends that have not just switch between br t and skye, they have had to buy both because they want to watch the games. >> the only destination until last year was to watch football via sky. bt has brought much needed competition to the marketplad3ce. for some users, they are forced sports.oth skye and bt and this is a huge concerned, contente cost of rights, eventually they will have to pass those costs onto consumers. this may drive some consumers to illegal streaming sites. and that is not good for the

content owner or the rights owners. >> let's talk about european football. bskyb have launched a european football channel. they are about to lose the rights to the champions league. what is behind the move? >> it is a huge problem and to what bt has been doing up until now, building a broad, european sports rights portfolio. and also giving bt sport away for free. that's coincided with an offer for broadband were you can sign up and get it free for two years. what's interesting here is that people will sign up for that offer not knowing that sky only has champions league right football for another year. they'll be struggling to think, ok, i want champions the foot all. then i have to switch to bt. there's another big auction that could happen at the end of this year. when i look at the next round of rights, is this turning out to

be a race to the bottom? >> it is an interesting one. i think it is a real test, looking at the next premier league rights auction to see who will become victorious. the jewel in the crown is sport. i'm not a financial analyst, but there is an element where at all costs they need to secure the premium rights package. now they air 116 games versus bt's 38. bt, if they have serious aspirations to compete with sky, of course, there may be new bidders. al jazeera has been investing in france. who's to say we will not see other guys? it is also about the spanish league. bt now has 9 european soccer leagues. thepain, it will destination to watch european football. >> how much are you thinking

that they will pay for this? >> it is not for me to say, but if you look historically how much do you pay until now, the 3 billionas aoround pounds. it is going up. it is a great time to be a media owner. who watches live tv? it is all about sports and news. is ae content start, bt wholesaler. >> do they buy the rights for the premier league, take control of the content, and sell them off? >> fundamentally is about maximizing those rights. now is very much the objective for bt to protect its assets, which is telecom. it is doing that very well. wholesaled btady sport to virgin media. there's an opportunity to

wholesale. it depends on the negotiations they had. >> who are you supporting? them.t insult >> behave. joins us this morning. stay with football. we will introduce you to the manager who ditched his trading job for the chance to run the football team. coming up in a few minutes time. first, a different kind of game. the world's biggest gathering of video gamers is taking place in cologne, germany. we asked him about the next big thing. >> the leadership of sony has been very clear that there are three killer businesses which on tos going to rely generate profits and cash flow while it mends itself, and those are game, digital imaging, and mobile. and those areas of the business

are subject to investment and in our case generating the tofitability that sony needs get itself back to health. it is a heavy burden of responsibility, but one that we are happy to see. >> when you combine the development budget, the marketing budget, and often the talent you are bringing into these experiences, yes, it can be measured in the tens of millions. some companies have announced publicly that it is over 100 million to build a blockbuster game. that does not concern me. it does not matter to me if the industry continues to grow. the good news is the industry is continuing to grow strongly. billion predicting $100 in annual sales within the next two or three years across all formats. what that means is that creating a great ecosystem for developers means a by brick

foret -- a vibrant market gamers. >> just coming up to 9:00 a.m. anna edwards joins us from the newsroom with a look ahead. >> that is a tricky one. we will be picking up that conversation during "the pulse." all about the gaming business. we'll also be getting reaction to ryan's interview with the foreign minister of ukraine. that was a really good interview. we will talk to a number of guests about what they see in response. we will also give thing a little bit of an argentine flavor. we will talk to the former president of the central bank of argentina. we will talk about the most recent default. more prospects for any kind of deal with those creditors. mario blejer will be with us in an hour. we will talk about when that default will impact the

argentine economy. the importers are going to be at risk. where is the currency going to head? we will get his thoughts on other central banks around the world and how they are doing. >> look forward to that. thank you very much. as we head to the break, i will leave you with a picture of equity markets. the equities much higher. up by 0.5% in the ftse. forget german bunds. look at the italian 10-year. down to 2.622%. that is a record low. those yields are down 19 basis points since august 8. ecb. we are getting ahead of yourself maybe. "on the move is back in two. ♪

>> welcome back to "on the move ." balfourt has three afford its -- has reaffirmed its commitment. a deal would generate at least $150 million in savings. the sticking point is balfour's planned sale of one of its units. telecom italia is continuing proposing an alliance with vivendi. in an effort to compete with telefonica's bid. italia sayslecome

no bid has been made yet. coup sold for $38.1 million in california. broke thei gto previous record of $29.7 million for a formula one car last year. the buyer's family made their money in agricultural and mineral water. as the the english premier league kicks off this week. guys are on the new assignees as some of the best played payers -- paid players in the leauge. gue. ditched finance to try his

hand at its biggest passion, the beautiful game. knew i wanted to get back into football. you look at the teamwork side of it, the communication. being a manager is a huge part. very competitive animals who want to do well and succeed. if you can transfer those types , if you are honest with them, you know where they stand. it is very much the case of incentivizing the players. poor decision-making is very expensive. business side of things is

new to them. they've accepted those and worked hard. if you're good enough, you're old enough. he's trained well. every player has to have a pathway. the wife and you say that i would have to take a sizable pay cop without an easy conversation. knew i was trying to achieve something in football. that was the idea. hard to convince her, but she knew i was passionate about it. >> football and finance. what isn't there to love? the weekend starts with a bang. i will be doing fancy football. if you're working it, message me. i will give you the code for our fancy league. equities are higher.

ftse up. the italian by neil that record lows. prospect of q.e. priced in. thing about that over the weekend. have a good one. that is it for "on the move." ♪

>> mixed message from moscow. russia seeks a cease-fire but his military vehicles are seen crossing into ukraine. maliki moves aside. iraq's prime minister clears the way for his successor as militants gain ground. eu foreign ministers have scheduled emergency talks on iraq and ukraine. bloomberg exclusive. we are live at argentina's former central bank chief as the government defends its debt strategy. welcome to "the pulse," live