>> live from pier three in san francisco, this is "bloomberg west." i am emily chang. our interview coming next. bought some flexibility in july when he raised a 150 million-dollar round of funding.

the coste is cutting of it cloud-based services. google will decrease about 5%. amazon cut its prices in response. now to the lead. oracle's new co-ceos are laying out a vision for the company ellis -- after very larry ellison step down. oracle has fallen to number two in application. mark hargaret heard -- urd is discussing this. are focusing on is the cloud.

large cory johnson is live. >> i have the ceo of oracle,mark hurd, congratulations on the title. is there an important distinction of both co-ceos being called ceo? >> i don't know. >> talk about the job and what it means and how it's different. >> at oracle, there is probably not a lot different. we have been working together a long time and we feel great about oracle's position in the market and we feel great about our technology. our job right now is really focused on execution. we have a real exciting few years ahead of us. >> there has been a lot of criticism of the notion of a dual ceo.

we have seen a lot of businesses over the years with deuce -- with dual ceos not work out. how do you make that work? >> we got the same comments when we had dual presidents. it has worked out pretty well for us. you should think of oracle more as a team. more than the three of us, we have a great team of people and we have 100 34,000 people at oracle now. we spent $5 billion in r&d. we have an insatiable need for great leadership and management. >> when you talk to customers, what is the story this year? why's this year different? you said there are 60,000 people here. what do you want them to walk away with? >> it could even be over 60,000 so it is a lot of people.

>> i only got into two restaurants this week. >> i am shocked you could pull it off. >> i lost a lot of weight, i slipped right in. >> this is not too different than what you've seen over the past couple of years. our customers are going through transformation. most i.t. budgets are not up in most of our, -- customers budgets are flat and some are slightly down. they're being asked to save money at the same time how do they get to a whole new set of buyers and to a whole new set of employees with tools like you have in your hand. they are digital natives and they want to work and they want to buy. they want to do things the way they have done them in the past and have to innovate. most of our customers have applications that are 20 years old. the average application this country is about 20 years old. p they were builtre-internet. >> half of all the software companies have customized apps? >> they are and there are to upgrade.

that's why you talk about the cloud. it's not just the cloud as a delivery architecture, is the promise of being more flexible and apps that are not customizable. larry did a fantastic demonstration yesterday showing how you could now customize an application without changing the base code and how you can move it from on premise to the cloud and back. these sorts of things will revolutionize the way customers think about applications and about the way they serve their customers and employees. >> does that offer an opportunity for you to read place some of those custom apps with things that can be tweaked. >> at the show alone, we released 100 32 new set -- new service applications. we want to be the best of breed. we think every application is the best at what it does and we have a suite of applications so we can do a lot of work for the customer and they don't have to deal with silo the products from multiple vendors.

we also will release platform capabilities in the cloud that will allow those customers to extend those applications without customizing, without making them so unique they cannot be upgraded. >> you guys are going through a tremendous shift from licensed software to perpetual license. i work for a headphone editor who said you cannot change the fan belt while the engine is running. is that what you are doing right now? >> i don't know about the fan belt thing. in the context of our business, and the quarter we just reported, we grew our sas revenue 32% and had that defied percent bookings which is good news because that means a revenue will grow larger in the future. and yet we still grow our own on premise software business which grew five percent. we are growing a lot in the cloud and with the announcement we made of the show, we will grow even faster as we go forward.

>> i talked about the new stuff you are offering and guys i talked to were really impressed. competitors have to answer to these new products. >> there are three levels to the cloud. there is what is called platform as a service, and infrastructure and sas which is applications. our strategy is to be highly differentiated. applications is a service. that is where we want to have test of breed at each application. >> people are actually using that application? >> there are over 60 million unique users using oracle applications in the cloud today. those could be hr apps, sales, marketing. in the cloud each one needs to be best-of-breed but a family of applications that can work together. second, there's a thing called platform for service which is the opportunity to get java and database as a service allowing

for customers to build applications or extension to applications for cloud tools. this is very different because 30% of all it spending and corporate america or in the world is development and test. us of that is done on premise. they have to buy a server and license fees. you can now go to the oracle cloud get the most popular programming language in the world and the most popular database in the world and have access to those tools and do it straight off those tools with no computers and no assets to be bought. >> how is the sales staff doing with this change? this level of perpetual license? >> it has been work. over two years ago, we realized our organization to prepare for where we are at at now. . it has been working on training and we have hired up. we have not quite -- salesforce.

we've had many people so it has been expansion of our sales force. we have also oriented the salesforce not just on it buyers but functional leaders. it calls on the heads of hr, marketing, sales. >> it sounds like it is the big change in the world of technology is that technology is not just for technologists. it is all levels of workers and all sizes of companies. >> the head of marketing now has a vote, the head of marketing has a vote, the head of hr as a vote and these tools are in the hands of a most every worker, everyone has a role in it to a degree and data is pervasive, tools are pervasive. this puts us in a position where we have to sell to multiple buyers in the company but bring up back together so this information is secure and the tools are robust and hopefully consistent across the organization. >> i have to ask you about tennis. you have the indian wells event

that has almost become a grand slam. what is your involvement in that? >> that tournament is one of the best tournaments in the world. it was going to leave the u.s. larry but the tournament and saved it for the u.s.. it's a phenomenal thing he did. we have been supporting the term in a test the tournament. we are bringing college tennis to the tournament. we have helped support by bringing customers to the tournament. i love tennis and i played in college. larry has done a fabulous job with that tournament. we tried to make it the greatest tournament in the world. while it's not a grand slam, if you get a chance to go down there, you will find it is just as exciting. we would love to have you there. >> thank you so much. >> cory johnson, thank you.

how can big day to help doctors make big breakthroughs in the fight against ebola? we talk about the technology being used to track the disease next. ♪

>> this is "bloomberg west," on bloomberg television, streaming on your phone, your tablet, and bloomberg.com and now available on apple tv and amazon fire. the first case of ebola in the united states was diagnosed earlier this week. the disease has infected more than 6000 people in africa and with the first case being reported and in the united states, what role can technology play to help stop it spreading. i am joined by patrick tucker, the author of "the naked future." we are just learning more about this specific case in texas.

this patient flow through brussels. let's start with airport screening. what can be done at airports that -- technologically to keep someone with ebola from passing through those gates? >> there is not a great deal at this time. some airports like in south africa and nigeria and asia are experimenting with thermal scanners. they scanned for elevated human temperature. they were in place across the united states as well following the 2009 sars outbreak which was favor base. the problem with that is while it provides a certain amount of public copper, it is not going to be an effective stop. you can carry ebola for as long as 21 days before you begin to present symptoms. when you start to present symptoms is when you run the risk of passing it to others.

the scanners are not going to catch ebola that is in people who have not yet presented. it is cosmetic and that's the only effective means we have right now aside from taking a blood sample. in nigeria, if you present with elevated fever and if they have suspicion it might be anabolic carrier, they pull you aside and do a blood test on you and that takes about two hours. that seems to work ok in nigeria but it's completely impractical in a place like dallas or atlanta or perhaps even brussels. that is not being done right now. we are about two years away according to people i've spoken to from a point of care diagnostic tests, handheld test, that can screen for a ball on the spot without inconveniencing a lot of passengers and causing flight delays. that does not exist at this time. >> you have written about how big data otherwise can be used to track disease. how can data be used to track ebola?

>> there is a lot of different tools right now that help researchers -- that health researchers are using to find out where the disease is emerging and where will go next. researchers from around the world are relying on open source data called health map. it's basically but instead of presenting with search results, it presents you with the most recent instances of ebola showing up on the internet and social network posts. it might show up in news articles and things like that. it does a deep analysis of all the material that is specific and relevant to new cases of a bowl and where they are showing up. there is another project that is a big database project from a researcher in washington, d.c. and it scans news reports for new instances of symptoms of ebola or ebola-like symptoms. that is a big one that people are using.

another method that researchers are using is called contract tracing where you go back through all the different associations and different contacts that an ebola patient may have had, people they spoke with, places they went, and you sort of map there like that to see who else may have been vulnerable or subject to the disease by interacting with that person. >> something else that holds promise is saddle-life. >> ebola is dangerous and we don't want workers getting too close to it who want to observe in a credible way when it is showing up. military uses high-resolution satellites for things that are like this all the time but they are looking for different signs of intelligence. you can use those same assets in a public sense for ebola

tracking. there is a group of researchers out of the university of virginia that creates a model that predicted how much the spread of flu in a particular place based on the occupancy of hospital parking lots. they somehow people are moving and where they are going and if they are going to go and seek help or buy supplies in a particular type of store -- is that if there is crowd there, you can predict or model the spread of a particular illness through particular neighborhood and you can do it from space without subjecting a lot of people to potential harm. >> patrick tucker, thank you so much. we will continue this conversation after quick reckon -- a quick break. ♪

>> this is "bloomberg west," on bloomberg television, streaming on your phone, your tablet, and bloomberg.com and now available on apple tv and amazon fire. i am emily chang. let's continue our conversation about ebola. the first case in the unit stays was diagnosed earlier this week and according to a canadian official, the patient traveled through bustles to the united states -- through brussels to the united states. patrick tucker joins us again. obviously, technology holds promise to track ebola outbreaks. cannot predict an out right before it happens? cannot stop it before it starts? >> you have to have one before the spread can be modeled or predicted. that is the problem. we were talking about health map which is a very rapid indicator of the spread of ebola because as soon as it starts showing up, people write about and create content and put it online but it

is a lagging indicator. you have to have it in place before you can talk about where it will go next. right now, technology is providing researchers some great help in tracking where it is moving in close to real-time time but predicting where it might suddenly emerge all of a sudden, this is something that is tricky. the cdc as well as researchers around the world have had problems primarily because you can model how quickly the disease might spread among a particular group of people but you cannot model with a high degree of credibility how all of those people are going to react all of a sudden to policy or different restrictions on their movement to different decisions on the part of authorities about what to do next or whether -- are where they should go or stay. that is a chaotic environment and that provides a whole bunch of newmath that modelers would have to do before they can figure out how ebola will move in human beings as a response to what humans are decided do about the ebola.

there is some really serious limitations in terms of predicting where it will go as a result of human decision-making. in terms of the mechanics of the actual virus, we can actually model to a high degree of credibility if only we all lived in a computer simulation. >> some people may not realize that a fever or headache might mean they have ebola so even they don't record it. should we be worried about the first case in the united states? >> absolutely not. everybody i have spoken to has been unequivocal on this. this is not sierra leone. this is not like. . this is not even nigeria where they have tremendous success containing the outbreak among a population that was extremely huge in a chaotic environment where civil unrest is something far more common.

we don't have to worry about ebola affecting us in any way along those lines. or experiencing the same number of casualties in terms of deaths. it's a great opportunity to talk about what can be done in sierra leone, in liberia to help prevent a worse case scenario which is 1.4 million cases by january of next year. i think it's a great opportunity to talk about how to prevent this for the future but no, this will not be for us what it is in africa. >> patrick tucker, thank you so much. we will be back with more of "bloomberg west." ♪

>> the lowest in one and a half months. the nasdaq closed down more than 6%.

>> you are watching "bloomberg west." i am emily chang. apple plans to add a gold color option to its full-size ipad in an effort to boost the category that has posted declining shipments this year. new versions of the company's 9.7 inch ipad will include gold is a choice of color. the new ipads are expected to be unveiled this month. for the importance of apple's widely anticipated products and integration of fashion and fashionable looks in their products, i want to bring in a partner at kleiner perkins. always great to have you here. i went with the goal by phone.

what do you think about gold ipads? is it cool? >> tommy it is. i went with the gold i found -- i went with the gold iphone as well. i think people want to have a technology product also as a fashion accessory and a state of mind. gold is a luxury item. it is something that also deals across gender. i am pretty excited about what apple is doing. >> what about when it comes to the watch? they will make an 18 karat gold version. this is just a gold color. is that something that people want to wear? do they want to pay for it and do they want to wear it? >> apple obviously is a smart marketing company and they will have figured this out ahead of time. it's interesting they launched in three different categories. whether you are going to have in addition or the sports or the

high-end luxury item but it reaches across different market segments and gives people the power of choice. i'm excited to see all of them. >> how much will it cost? >> i don't know, some say it is 3-5000 dollars. >> so you really have to want that gold watch. at the big event a couple of weeks ago were they unveiled the watch and the new phone, you have a lot of celebrities there. u2, gwen stephani, kevin durant -- is it more than just emotion dan -- than just promotion? >> i think it is a larger moment in time. i think it is about a movement in popular culture. i think this is about the fact that apple is not just your technology company. apple is a global consumer company that goes across fashion entertainment and technology. apple has brought technology into the popular culture. look at how the fashion industry, the fashion press are connecting with it.

designers were in paris meeting with fashion industry leaders like anna wintour. people are salivating about the apple products. >> apple has hired angela behrens and we have a clip. >> it was a great collaboration and i loved working with technology. it's really just a beginning. >> she's got on top of fashion most -- fashionable sunglasses. is google glass cool? >> wearables i think are really cool. people want to have access to information and want to be able -- whether it is something that just ran as this are

understanding health or lifestyle or connecting in a new way -- that is cool. that is mainstream now if you think about where that is going. whether you are going to wear it as a glove or on your wrist, that will be debatable. that will be the fun part to watch. >> is the fashion industry going to truly embrace wearables? is anna wintour going to be wearing an apple watch every day or just experiment? >> i don't know about whether she will do that but i bet she has an iphone. the natural extension is where does one go? i think this is about popular culture. i think this is a hold movement that we have never seen before. what apple has done so smartly is hiring -- the best in the fashion industry. they have hired the best of entertainment and the best of technology with their current leadership team and the best of design. this is an extraordinary leadership team that is the best in class across global industries.

it's why i think everyone is excited. >> samsung has partnered with jay-z and intel has partnered with $.50 and yahoo! has hired bobby brown. those companies are not apple. can a celebrity make a brand instantly popular? >> celebrities can obviously add heat to brands but i think it has to come down to more than that. it has to come down to incredible products and useful products. that is what apple does well at the end of the day. they make usable products. >> always great to have you here. coming up, mark zuckerberg sets his sights on india and how big an opportunity there is for major tech companies there and we will discuss that next and we are on bloomberg television, streaming on your phone, your tablet, and bloomberg.com and now available on apple tv and amazon fire. ♪

>> this is "bloomberg west," on bloomberg television, streaming on your phone, your tablet, and bloomberg.com and now available on apple tv and amazon fire. mark zuckerberg will visit india next week for the first internet.org summit taking place in delhi where experts and industry leaders will come together in ways to deliver the internet for more people in developing countries. it's the second most populous nation and the world and microsoft is doubling down on india after they announced they will build data centers in india

with plans to offer azure and office services in the country. how big an opportunity is india for tech companies? joining me now to discuss is hopnorag rana. what do you make of mark zuckerberg visiting india? this is his first big international trip since going to mobile world congress last february. >> one of the most important things for any cloud provider will be the kind of global reach you can get. at any given area, how many data centers can you have? microsoft has spent a lot of money over the last two years increasing its global footprint of data centers. they touted they are getting bigger than amazon, a few times bigger than google. it is important for these companies to spend money to make sure they open data centers. >> one of the statistics i was looking as that there are far

less percentagewise people connected in india than there are in china, 12.6% of indians are online a comparison to china which is 42.3%. you think of india as a high-tech nation. why is this -- this? >> you don't want to look at the overall population. you want to look at the middle class which is about 350 million. a large portion of that is already connected and that is the target audience for a lot of interested companies whether it is pepsi or levi's or anyone. that is the core market they are going after. they are the ones who actually have the money. from that point of view, i think connected ability rates are high given that most of the offshore companies have very large centers all over india. because of that, the conductivity levels are very high.

>> it seems there is so much potential for more indians to be using technology and using services like facebook and buying phones. the ceo of microsoft is there now. what do you make of his trip so far and the fact that he has made it a priority/ -- a priority? >> absolutely, after the new elections, there has been a stable government at the center which has not happened in several years. with that, almost all western companies are looking at india as one of their green fields markets. that's an area where people really have not been able to get a good foothold. this is a good opportunity for a lot of them. >> we talk a lot about apple's push into china and also india and yet people i know in asia said apple is basically nonexistent. they have a presence there but it's still not big. are these people buying lower-cost android phones? what does the market want and need?

>> in emerging markets, there are two kinds of audiences -- the ones that can afford to buy these phones probably already have a lot of the high-end phones. the bulk of the market that was once dominated by nokia in places like india, you are trying to sell a smartphone to them. you will have to bring down the cost of the handset. otherwise you will not find your audience and that's why you find cheaper android devices or you will see microsoft trying to come up with a lower end phone for these markets. >> when you say we should focus on the middle class, the percentage of the middle class that is connected, are you saying we should not expect the lower class to come online anytime soon? >> they can easily come online assuming you can have them be connected with a mobile device that is extremely cheap in price. the rest of the population that i mentioned, they actually have

normal feature phones right now. they are the ones where the opportunity is for these handset providers to connect them with lower-cost devices. with that, you would see more services being offered including cloud services. >> thanks so much for joining us. we will continue to follow the indian market. let's check in with mark crumpton in new york. what else is going on in the world? >> the hong kong pro-democracy protests have gone for six days and leaders renewed demands for free elections and the resignation of the cities had official. eric two days of holidays with the protest numbers may grow beyond last night rally estimated to be at least 100,000 people. the government says it wants to start talks with organizers but it's not clear if any negotiations have happened at this point. comcast says it shed 2.5 million customers in detroit and other

midwestern and southern communities as part of a plan to buy time warner cable. relinquishing those markets will help keep comcast market share below 30% of u.s. pay-tv homes. that is the level the regulators want to set as a limit and comcast volunteered to honor. michael phelps has apologized after being arrested for driving under the influence for the second time in a decade. police in baltimore, maryland charge the 18 time olympic champion with speeding and crossing double lanes. he had been driving 84 miles per hour in a 45 mile-per-hour zone according to authorities. neither company has won the race to be a real habit.

more next. ♪

>> 30 people have been laid off from the las vegas downtown project that has been spearheaded by zap those founder tony shay. they said they were making the move to focus on follow-on investment. they also addressed media reports that he was stepping down as ceo.

well, lyft, sidecar, uber are facing regulatory hurdles every day but they're getting pushed back right here where they started, san francisco. prosecutor is ordering them to change operations or face prosecution. the san francisco and l.a. does return said that they made misleading statements about their drivers and unfairly calculates shared ride service spares. how do the users feel about this? we asked more than 900 people in this month's surveymonkey shakedown.

joining me now with more. they have gotten a lot of bad publicity, they are very controversial. how did the users feel about them? >> most people don't use them. it is still very early on. >> which is hard for me to understand in san francisco. >> we use -- we are living in the epicenter. users in san francisco were the first people on uber and the usage of uber and lyft in san francisco is very high. when people are doing it, they are using uber. less than the third of people have used the services. >> so, uber has the majority. >> about 30% said they don't actually have the service in their area. there are a lot of people that just haven't used it. >> would you say that lyft and sidecar have a chance? >> i am investor and uber.

-- a very small investor in uber. it has a big head start in terms of the consumer's perception that they were first, they have people on their phone. the other services have to figure out how they will be different. >> it seems like they're only using them once or twice a month, not every day. >> it depends on when you are an urban environment. i live in the suburbs. i live 45 minutes out and i use uber probably once a week. if you live in the city, it is an alternate means of transportation. we have people in the opposite of not i a second car because they use uber. >> obviously, these services, they have gotten a bad rap whether it is surge pricing or controversial tactics about

trying to steal each other's business. users don't seem to care about that stuff. >> regulatory fights have helped these services grow. they have helped to draw media attention. i think the consumer is more concerned about the experience they said. not just, yes, prices and issue but can i get a car reliably quickly? how easy is it? all kind of consumer experience. the regulatory stuff is not playing into people's decisions. >> car sharing really hasn't taken off. >> 95% of the people said they don't use ridesharing services.

>> car sharing services. >> i'm sorry, car sharing services. i think it is a very niche use. the people that use it probably feel great about it but it is probably -- it doesn't have as much marketability. >> do you think it can't grow or will it always be in each market? >> i think the ridesharing has cut into the growth of car sharing. >> how big of an impact do you think successful self driving cars would have on ridesharing services? that is the big long-term rob kardashian we don't know what -- we do not know what the long-term issues will be with those. if i can just push a button and get itself driving car, is that through uber or through the company that made the car? i don't know. >> you talk to people about

navigation. >> everybody's using navigation. it has become embedded in a way to get around. it is probably the most useful innovation in transportation. in contrast, we saw limited usage. that was 90 less percent of the people. >> when my driver doesn't use waves, that really upsets me. ok, dave goldberg, thank you so much for joining us. it is time now for the u.s. byte where we focus on one number that tells a whole lot. what have you got? >> five l yan $432 million. that is how much oracle spent in research and development.

it is a big number. i sat down with one of the ceos. she told me that that amount gives them in the option to keep from having to overpay for acquisitions because they can always pull something off of the shelf. she says that kind of price discipline does not exist at sap. she said the best thing that happened when she got the ceo job was sap bob concur for almost all of the cash they had on the books. she said it did not make any sense. what is next, dairy queen? >> i was going to ask you, we are so used to hearing barbs from larry ellison. will they continue the tradition? >> well, she is right there. she said they were going to try to grow an application. she said number two is not ok. the silver medal is the first loser. >> ok, cory johnson at oracle open world. thank you for watching this edition of "bloomberg west." all of the latest headlines all the time on your phone, your tablet, and on bloomberg.com.

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