>> welcome to ""bloomberg west," where we cover technology and innovation. even as the market got hammered, shares of fiat chrysler rose, where they just moved. shares were up about 2%. bloomberg television caught up with the ceo, where he talked about jeep. >> the great value in jeep is

the fact that it's a global brand and as we keep on pushing the limits outside of the united states, we keep finding phenomenal acceptance and recognition of the brand. our big future, the next step is in future. we need to sell half a million by 2018. we are working on that right now. >> the new fiat chrysler is the seventh largest global car maker. north korean leader king jung un made a public appearance. kim jung un's absence has caused widespread speculation about his health and status as the country's leader. they gave no mention of when he made the visit. the pressure is growing, a majority stake in the company. it walked away from t-mobile. and was rejected by the wireless carrier's owner.

shares of t-mobile fell 2.5%. first to the lead, shaping up to be a huge week for apple. the company is expected to unveil new ipads and may go live on saturday. a memo circulated to walgreen's store managers tells them how to prepare for the start of apple pay on october 18. walgreen's is one of the retailers to participate. it will be available on the new iphone 6 and 6-plus when it comes out next year. is apple pay coming this saturday? how are retailers preparing to adopt the system?

jack, all apple has said is apple pay is coming in october. what do you know in particular about how exactly this system is going to work and how retailers are preparing to use it? >> not going to be much of a jump for retailers like walgreen's. >> will it be a leap for consumers who haven't been using passbook? >> folks like starbucks in terms of training, they created that and it is a billion dollar business for mobile transactions now. we knew to getting consumers comfortable using their phones to pay is getting them comfortable with wallets in the first place by putting royalty cards in their wallets. >> this memo describes the process by which you tap your upper portion of this pin pad. do you know what it looks like? it is different from the p.o.s. >> it won't be foreign for consumers. you have seen attachments, point of sale systems in the past for scanning and what-not. won't be intimidating and very user friendly as we have seen in apple launches.

>> how many people are you expecting to start using apple pay out of the gate? will anybody be ready or going to take some time to adopt? >> i think it will take some time. what apple is doing is creating a point. big wake-up call for marketers that hasn't established a presence in passbook or google wallet. consumers who are putting offers in royalty cards and using their digital storage, it is super convenient. just the fact that they are location aware and time aware and increasing the interaction

with consumers and will be much more likely to jump in apple pay if they start to experiment with their mobile wallets. >> we have been looking at the financial institutions involved, the retailers involved. if you're not on that list of

retailers right now, what are you thinking about apple pay? >> well, i think everybody is taking a closer look at it and getting ready to launch. you don't want to be left behind if one of your competitors is there for consumers and convenient way they want to pay. launch date whether with apple now or in a couple of months, they are definitely taking a look and looking at consumer updates and consumer demands. >> how quickly do you expect other retailers to jump on board? what kind of work on the back end does this involve? >> you can be up very quickly. i think other retailers will jump on board very quickly. apple has the ability to create a tipping point and move markets. there have been failures and complexities. and this is that big moment. i view what apple is going to do for payments is what "american idol" did for text messaging and use your phone, one more feature that makes their life easier and more convenient. >> what is your advice for consumers whether or not they have been using passbook already? the latest update for their mobile operating system, but

what should we do to prepare? >> we are doing programs with sears, home depot, a lot of those you can experiment with and what do they offer, a royalty card, offers or coupons. the more you familiarize yourself with establishing that presence in your wallet, a lot of people have experimented or used passbook for boarding passes when they travel and the more familiar you are with that, the much easier it will be to

pick it up. it isn't a big leap, because it is taking the pain out of carrying paper offers and remembering to bring things with you. the beauty of what passbook, they literally remind you when you are needed. you get 20% in your mobile wallet and you can bring that to the point of sale and scan it. without having to remember as much as a consumer. >> c.e.o. of vibes and we will be looking for any announcements. google offers a string of services for businesses, but there is a glaring hole according to the creator of google voice. we'll talk to him about that, next. ♪

>> this is "bloomberg west." streaming on your phone and tablet. google offers businesses services like file storage,

video conferencing and email, but it doesn't have a business phone service. enter the creator of google voice and switch communications offers cloud-based services using google apps. sort through a host of analytics. craig walker is here with me. you are saying my work can find me anywhere i am. i have no breaks? >> the way it works, it's not a place you go to from 9-5 but something you are doing 24 hours a day anywhere in the world on any device that you want to be using. so the idea of having a company phone system that's built around a phone sitting on a desk waiting for you to be there to answer it, just doesn't make sense in 2014. >> i have a voicemail on my desk phone that says don't leave a voice message. this is a hole in google's offering. how is it, though? >> the google enterprise apps are moving businesses to the cloud. email moved to the cloud with g mail. access it from anywhere from any

device. and done great with email, calendar. all the things they are offering businesses but no phone to answer there. we wanted to build a phone that integrated directly with your contacts, your log-in with i.d.'s and calendar is integrated. >> is google involved in this? >> google ventures are our investors but more on an investment side. >> as a creator of google voice, why is now the right time? >> if you look at the numbers, there is 50 million businesses that have moved to the cloud for their enterprise suite and will go to 700 million over the next nine years. it is a growing user basis. and the google side of it is about 50% of that. so it's a big market that no one has addressed a solution

specifically to them. there are generic systems out there. so we well really saw a hole in the market to give google a product that puts them on equal footing. >> you are working with employers and businesses, right? >> at switch.co, companies come and sign up and less than one minute to sign up your whole company. we show you your employees and you are done. the company gets a number and every employee gets a number. >> will this work on non-google-based platforms? >> not yet. we see a big need in the google space. any company who wants a modern phone system that realizes that having a phone on your desk in a phone system in the close elt is no longer the best way to be productive with your modern worker.

and every worker has a mobile device. everyone is a mobile worker. >> this is a crowded market and competing with ring central and cisco has so many products. how do you differentiate yourself? >> how do i make this phone on the desk do more, which is completely insane to me. have the phone on the desk, it's fine and should ring.

if you want features, it should be controllable through the laptop and ring me on my tablet, my computer and at the desk. businesses are looking at phone usage and the amount of minutes used at the desk. >> google has google voice which you created. why doesn't have a product like this? >> google is a consumer-first company and doing great work on the hangout side and being integrated over there. but trading a product specifically for the enterprise group hasn't happened yet. >> are you putting yourself to be in a better google acquisition target? >> we had a company bought by yahoo!. we see this as a worldwide opportunity and not just google, but we can do the same thing on office 360 and how to make that a better experience. we want to build a better company. >> craig walker, creator of google voice. thanks so much for joining us. up next, steve jobs walter issacson about the men and women powering the revolution. >> i'm emily chang and this is

>> i'm emily chang and this is "bloomberg west". issacson is out with a new book called "the innovators" and talks about the people you know and people you may not know.

he sat down with charlie rose and started by asking about when we will see artificial intelligence go mainstream. >> we are always 20 years away. in 1957, they started the mimicking of the human brain. and the stories say they unveiled a computer that will think like the human brain and recognize people, et cetera. every year almost from 1957, including this year, you can google it this year, people have written stories saying we are a few years away from artificial intelligence but it was like in the horizon when the meantime, the vision of people like steve jobs, that you combined the talents of computers with

humans. that keeps going by leaps and bounds. and they are doing with watson. he could win at jeopardy. but to make it powerful, ibm is partnering it with intelligent humans. >> my impression is that the velocity of change towards understanding or developing artificial intelligence, whatever the level it is, is increasing dramatically because of how much stride we are making in understanding the human brain.

>> right and as bill gates once said to me when i was asking him, he said we could reverse gear the wet brain and do it in a carbon-based system and he said that would be cheating. but he said it wouldn't work either, but there is an old joke about artificial intelligence has been growing by leaps and bounds and about to reach its infancy. i went out to applied minds in los angeles. they have a robot that can go across the room but can't pick up a crayon, can't pick out its mother's face in a crowd. what about all those things?

who can? a three-year-old can, a four-year-old can. sure we are going to get closer especially when we get speech recognition where you can have a conversation. but, you know, i don't know that should be our holy grail. i like what google is doing is making more machines intimate with us. the holy grail should make a partnership and not create machines that can exist without humans. >> the people who are running those, especially google, those guys are scientists, those guys are engineers, those guys -- >> one of the things that steve said to me when the finance people take over the company, it no longer innovates. but larry said and i quote it in the book in my interview with him, he said the reason we can be innovative, the engineers and our product people run the company. those are one of the 30 rules i would extract from the book is make sure product people run the company. that is true at amazon. and tim cook was more of a manager, but he has good product people around him. >> and able to create the culture of collaboration. >> absolutely. >> when you think of the word innovation, it's like one more article in "harvard business review." i said where walter going? you mean something? >> innovation is an overused word, it has been sapped of a

lot of its meaning. my point is let's not talk about innovation in the abstract. let me show you what bill gates did, what steve jobs did. with the people who invented the transistor and how that led to something.

>> guess, off by 4/10's of one percent. >> focus on innovation, technology and future of business. a nurse at a texas hospital in dallas is the first known person to have contracted ebola in the united states. she contracted after treating duncan who died of ebola. forcing health and government officials to determine how widespread the effects are. ♪

>> welcome back to "bloomberg west," where we focus on innovation, technology, and the future of business. a nurse at a texas hospital in dallas is the first known person to have contracted ebola in the united states. she contracted after treating duncan who died of ebola. forcing health and government officials to determine how widespread the effects are. ebola screening has been taking place at j.f.k. for more now, i'm joined by senator casey. he has helped pass legislation that guides the government response to major health crises

like this one. senator, first of all, airport screening, we have heard that it's not effective. how effective do you believe it is? do you believe we should be doing this? >> we have learned a lot in the last couple of days and weeks about screening procedures. so some of those have to be upgraded. we have to be guided by the experts here and not by pronouncements from members of congress, with all due respect to all my colleagues. we have to make sure we are tapping the expertise of those that are either medical professionals or otherwise, who understand what to do at the entry point. but a lot that congress can do to make sure the funding levels are there, especially for programs like the hospital preparedness program. >> so what should we do?

from a technological perspective, aside from airport screening, what more can be done to stop the spread of the virus in the united states or stop people from coming into the united states with this virus? >> i don't think there is any question that hospitals have to do much more drilling, much more

practice. you just can't read about how to deal with this. you have to have constant drilling and constant preparation in order to get this right, and that means that those hospitals that often have very thin margins, have to have the resources and that's why i'm calling for additional funding for the hospital preparedness program. it would mean taking what is now about a $255 million program up to $7375 million. it can be funded up to $375. we need to upgrade it. >> what is the additional funding get us, because this nurse apparently followed all c.d.c. standards and still contracted the disease? health workers are saying they don't want to be involved in ebola cases, what else can we do at the care level? >> well, i think what we are probably going to find not just in this one case but in cases like it, there hasn't been enough drilling or practice or resources. hospital-to-hospital. that's why i'm calling for the additional funding. no amount of funding can replace practicing and drilling. so that these hospitals are very prepared, not just for the initial emergency, but also for

the very specific step-by step in terms of removing the protective equipment and all that. that requires an awful lot of practice. and you can't do a lot of practice and can't have the resources that these hospitals need unless you have an adequate funding level. i think we need people on both sides of the aisle to agree to that. >> the bill you helped passed gives the f.d.a. greater power. how has it exercised that power to this point and is there more that can be done? >> well, in terms of the f.d.a. and developing what we call in the legislation countermeasures, mean vaccines to deal with ebola or other threats, i think what we are going to seeing as well is that process is far too slow to meet the need when you have an emergency. and again, part of this is -- not everything is a funding issue, but this is as well, but we have underfunded the hospital preparedness program, which is one discrete program but when you look at it more broadly, the national institutes of health, which are the envy of the world have fallen behind not just in the last few years but over a decade or more. we have to put a lot more in the way of resources into the research that will allow these vaccines to not just be available, but will be available in a widespread fashion so we can surge or ramp up very quickly when we need these

vaccines over days and weeks instead of waiting months for them to be available. i think we have a public health challenge here that people in both parties and every level of government in addition to health professionals have to work together to improve.

>> the administration and the government's response, as you alluded to has been criticized for not being unified, so does that mean the bill isn't working? >> there may be parts of the bill we have to retool. but i don't think this is a question of changing the statute. this is really a question of resources, but also a question of making sure that you have a lot more practice and drilling. and of course, that involves, part of that is the communication between and among various agencies that are involved. so we may have to examine homeland security procedures. we obviously may have to examine as well what happens at the airports and entry points but especially at the hospital level, which is local. and these hospitals and the nurses and the medical professionals can't do this on their own. they need help. they need resources in order to do the preparation. this was a real test of our system. >> what are they finding?

>> i really don't know. i haven't had a briefing on that. but i do think if we are going to get this right, we have to make sure that all of these practices and all of these procedures or protocols are based upon medical evidence and based upon the best medical expertise that we have. in terms of the information from the airports, i just don't have that yet, but i think it will be interesting to have it when we have it. >> how worried are you about ebola? we are trying to balance between fear mongering and reality. what is the reality? >> it is difficult. we have all the mechanics in place, the programs and the method obligation in place. but we have to examine whether or not there is repetition in the drilling and the practice and the resources and sometimes when you have the resources, the

coordination and the work. when you get to individual cases or individual hospitals, i think every hospital has to examine what they are doing to make sure they are prepared today, because these kinds of cases could present themselves at more than one hospital. thankfully, it's only been at one or two, but we want to make sure it's limited to a very few to examine what went wrong and how to improve it. >> senator bob casey. thanks so much for joining us today. still ahead, as the ebola continues to evolve. a google doctor on-demand feature, next. ♪

>> welcome back to "bloomberg west." can you video call a doctor? it prompts users to talk with a doctor now will will initiate a free video call. we reached out to google and a person confirmed that is saying -- >> we are trying new feature to see if it is useful for people. i bring in the co-founder of better app that is backed by the mayo clinic. jeffrey, welcome. how is what google trying to do different than what you are trying to do?

>> i think that there's a lot of similarities. the difference between what they are trying to do and what we are trying to do, is we are looking to work across the whole spectrum, including the administrative stuff and they are focusing on symptoms management. but as people start to service, they will expand into other areas similar to what we are doing as well. >> what do you think about what they are trying to do? >> i think it's being awesome. being in this space, which is 15 years. having a large player goes after big issues, state license you are and what it means to be a doctor across state lines. a large player like a google, work together, help us break through some of these legislative log jams. i think it is a fantastic thing. >> is it legislative issues? why isn't telemedicine more common at this point? some of my doctors don't even use email.

>> easy to blame doctors and say they are in a place where they are not technology savy. they want to help people wherever they are. the problem is certainly with security and payment structures and unclear how an insurance company pays a doctor and there is legislative. it is a state issue. and while there is state-to-state issues, it is a big issue that has retarded the growth of telemedicine for a long time. >> as much as there is information about medicine on the internet, anyone who has ever been sick and looked at the symptoms on-line, you see the worst case scenario and you think you are going to die, what about quality control, how do we know we are getting the best advice from the people we are speaking with at google or in your organization? >> in our organization, that's why we partnered with the mayo clinic and targeted our service delivery, because they are simply the best in the world. when you work with organizations that are that high quality, it has to be part of the goal.

in general, doctors who are licensed, are still high quality. the key difference is, there are lots of studies that shows if you are searching text articles on the internet, there is a chance that the quality is low. there is something to be said for the human interaction and using technology to scale great doctors and great experiences like the mayo clinic, you don't have to go to minnesota or arizona to get great care. that is a win-win for the patients at the end of the day.

you should be a little skeptical of everything about cancer and viagra on the internet. we have to figure out how to scale them. >> i'm seeing more health companies like yours come across my desk. where is this field going? are we going to see more acquisitions? google has its other entity where they are trying to cure death or something like that. are we going to see larger companies buying companies like yours? >> certainly, it's a little early to speculate whether they will buy ours, but you will see consolidation in the space. i wouldn't say we are at early days, but early days as a consumer. what is fascinating about this, imagine you are doing a google search and consumer on the web and ability to talk to a doctor in an instant. that's a consumer buy-in decision and completely different path than my employer-based insurance or go to my doctor is paying for that. that is a huge shift in

economics and huge shift in the marketplace. you are going to see a lot more of those and i think you will see consolidation among the winners. >> are there enough health care professionals out there to satisfy? >> it is designed to be a new hub for innovation and located on an island just off manhattan and cornell's new high-tech campus, next. ♪

>> welcome back to "bloomberg west." interviewers and innovators may dream of silicon valley, but one school is trying to lure them to the east coast. our editor-at-large sat down with the director at cornell. he started by asking about the school's latest venture, a tech campus on roosevelt island in new york city. >> two things, but one in the same. roosevelt island, we are building a world-class tech campus that is part of cornell university. a graduate school and have 2,000 students. currently, we are at about 100, 40 of whom m.b.a. students. it's a tech/innovation/entrepreneurship m.b.a. program. >> that's a huge, 2,000 students is a lot of people.

grad students? >> all grad students. important to note that the tech campus in new york city will not infringe at all upon the undergraduate population, so it is purely a grad campus. masters in engineering, m.b.a. going to be fabulous and roosevelt will probably change because of it. >> no kidding. what is it about new york? why new york? why new york city? roosevelt island? >> when cornell entered the r.f.p. a few years ago, i was involved in that whole process and came down to cornell and stanford and after cornell won the competition, new york city is an epicenter of

entrepreneurial activity and the folks in ithaca believed that it would help and only four hours apart. there is a great energy between the two campuses and will grow over time for sure. the first buildings will go up in 2017 and beyond that, we'll build out the whole campus. >> i have been to new york city. they might as well be 4,000 miles apart. i went to n.y.u. and sort of inherent debate as a school about vocational versus educational, classroom learning versus internships and being close to businesses and close to the actual work. how do you imagine that balance for a school with such an academic history like cornell and incredible work history as

new york city? >> i don't think they conflict at all. the program at cornell tech, there is a program called the runway program, which has post-docs and they are coming to cornell tech and in a google building and actually starting companies and using the campus facilities and resources, primarily the faculty. we have programs in ithaca that do the same thing. elab pumps out 15 companies each year. it is a great learning opportunity. this is just what the students are demanding. >> what is the purpose of cornell in this case? if you are going to be working in the google building and creating it? >> the students i mentioned at cornell tech are being paid by cornell tech. so there are post-docs being

paid by cornell tech to start their companies as part of the program. it makes a lot of sense. in fact, it de-risking the startup of a company for very worthy students. >> and now it is time to focus on a number that tells a whole lot. we have "the byte" today. lucas, what do you have? >> $11.99. people stream movies and tv on netflix. higher quality of video. ultra-hd. how many people have 4k tv's?

>> very small amount. one of those technologies but a lot of people in the business are excited about. they think it could be the next big thing in television. it is expensive and one of the thicks things that will be far more affordable and net fix is -- netflix is saying if it does become popular, we will offer it at a higher price. >> and they have a small and growing 4k library. what about the deal they struck with cbs? >> it is mostly for european territories. netflix rolled out in six different companies, france, germany, et cetera and added different programs from both cbs and showtime. and there have been some concern that netflix wouldn't have that much programming in these territories. this adds this library. >> thanks so much for bringing

us those updates. thank you for watching this edition of the show.

>> hello, i am john. we are live in hong kong. this is a special program. on a city divided. the top stories this hour, tearing down the barricades. the police take back more of central hong kong. asia's biggest financial centers are returning to normal. what isex