grande, what is your secret? >> sometimes it is a gut thing. the gangam style was a phenomenon here. >> he has built some of the world's biggest pop stars. but he could do it live so justin bieber, ariana grande incredibly. justin is one of the most talented people i have ever met. he has so much pressure on him. and carly rae jepsen. growing up in front of the entire world. but i think he is handling it it started when scooter braun fairly well and he will learn from his mistakes and become a better man for it. stumbled across a youtube video of a kid in a canadian talent show. arianna has one of the best that kid was justin bieber. voices i have ever heard in my tire life. braun is the manager who -- entire life. catapulted him to superstardom. >> how are you different from other managers? but as the music industry goes through dramatic >> minus family. transformations, ron is people say you should not mix reinventing his own empire, producing movies and tv shows, investing in tech companies like business with pleasure and i think that is bs. personally, if you care about

someone, you will say up the uber and interest, and looking for more stars he can make along extra hours to do something for the way. them and vice versa. i have been called stupid by plenty of my mentors who say you are too close. but i think it is better to feel joining me today, scooter braun. than not feel. >> how do you make sure some of these artists are not just a you were raised in connecticut. >> that's true. flash in the pan? >> my promise >> did you every in a million years think you would he is not that i will make you the biggest superstar in the world and you will have the longest dominating pop music? career of all-time. >> i don't know that i am dominating pop music. i am just having a good time. >> arianna grande, how much longevity does she have? when i was younger, i thought >> she is an incredible young like every kid that i wanted to play in the nba and nobody told actress. there are very few people on the planet who can sing like that. me i would grow up to be 5'11". it is really on her. when thing led to another. she is 21 years old now. as long as she keeps making the i read a couple of books the right music, it can last kind of inspired me and here i forever. am. >> carly rae jepsen, when i hear >> what kind of music was the song "call me maybe," i scooter braun listening to when cannot stop singing. he was 13 years old? >> 13? that was my bar mitzvah circuit. is she more than a one-hit [laughter] wonder? >> technically, carly did "good time" too. i like to "move it, move it." how i was a big michael jackson fan. which was three times platinum.

>> ok, a two-hit wonder. i was the first kid in the >> she has more. suburbs who liked biggie. >> bieber heard her sauna rater i played at basketball camp. my roommates were from harlem. -- song on the radio and brought i went back to these suburbs and it to you. when it was on the radio, i felt did you ever foresee how it i owned it. would take off? it gave me for the first time >> yes. the sense of self discovery. i will not lie to you. i thought it would be massive the first time i heard it. the first time i heard justin, i >> can you sing? knew i could get him to be a worldwide popstar. can you dance? >> my first job ever was dancing i knew in my gut. at bar mitzvah weddings on the weekends for $150. >> playing an instrument? like falling in love area "call >> my ear. i knew what songs to make people me maybe" it was like that. dance. i said, wait a second, people >> one of the values of your will do this dance and go crazy company is the huber -- and kids who don't know how to superhuman work ethic. speak korean will learn. what is the origin? what if came from guilt. my grandparents were holocaust survivors and my parents did not no clue what they are saying. grow up with a lot, really nothing. [laughter] knowing i was the first generation to have a little bit of something, i wanted to not i called scott manson who sent it to me. receive anything and i wanted to work harder than everyone to i said find this guy. make my own mark in the world. 60,000 views, it is going to be

>> you went to college but a huge hit. school did not suit you, it seems. >> you found him at 60,000 views? >> yes, 66,000 views. >> yeah, i went to emory university in atlanta. i found myself wanting to do >> now over 2 billion. business, not wanting to sit in >> everyone said the same thing. class. there is no way you will be able to make this record work. unfortunately, i started selling fake ids for about two months and then i realized i was going to get caught. it is a korean pop song with a i was really good though. heavy set korean guy dance around. >> they worked. >> what happened when you saw the video of justin bieber? >> they worked. >> a 12-year-old kid who had i >> you became a promoter, a party promoter when you were 19? think eight videos at the time. >> yes. the reason i dropped out of school was there was a guy who he was singing at a contest at a sat me down and told me the church. story of robert woodruff, the i was consulting for a con on a guy of coca-cola, the largest endowment at emory. different artist and i was he gets me. watching youtube videos of that artist telling them what i at the end, he tells me that thought of it. robert woodruff was one in a million and a chance of you being a robert woodruff is impossible. you need to stay in school and they were singing aretha let go of this pipe dream. franklin's "respect." there was a kid in the distance and it was a little tiny thing i said that you very much. and i thought it was the same person. i am dropping out of college. so i clicked on the 12-year-old kid. >> so it was an accident? >> yes and then i watched another video and another video. >> do you think he was wrong? when i saw this little canadian

>> i don't think he cares. kid with so much soul, i knew there was something there. >> do you care? >> i want my kid to go to >> you were the first believer. college someday. [laughter] it wasn't that. i don't like the fact that he you flew his mom and him. told me i was -- i shouldn't believe in my dream. >> illegally, i think. while we are young, this is when they were canadian. we should take chances. i brought them here illegally and hit them here illegally. i put them up in a townhouse >> what was your dream? under my name. >> you pay the bills. >> at the time, i read a book of >> yeah, and i got a tutor and one of the founders of they became my family. dreamworks, david geffen. and then i read a book about it has been a rough year for me richard branson. watching him because i care i just wanted to be an about him. entrepreneur. you don't want to see him going >> you became quite the through stuff. celebrity on the atlanta hip-hop but to see him coming out on the scene. other end of that right now and knowing the plans for next year and the fact that, you know, he is a kid. >> i was a good party promoter. i have had to learn that it's ok to let him step on that rake and got to a point where i was not let it hit him in the head. throwing their parties. they were coming to mine. he has learned from his mistakes >> when did you get your first and he will be a better man for it. big break? he gets it. he said, i went shopping in opportunity,n the france and all i want to do is that opened up a whole world for go down the street and shop.

me. but it could have been steve i don't want to bother anybody rivkin. , and there were 14 cameras he was the first person to give me a record deal for asher roth when no one did. around and 200 reporters. i said, it's ok, it's my life. >> in the early days how were you looking for talent? >> everyone thinks that every act i have ever signed has blown there are blessings that come up because we have been on a crazy run. with it. i sent a couple acts in atlanta i think he has become a young man. >> what kind of advice are you giving him? >> through the last year, i where i failed. argued like hell with him. we got in a huge fight. >> there are myths about the i was frustrated. greatest entrepreneurs that are i don't want to see him go boiled down into legend. through crap. what is the myth of scooter braun and what is the reality? >> the myth is that i plug them into this machine. now -- it is hard work. who canee so many kid every single day is hard work spiral out of control in and i think there was a point in hollywood. how do you manage that as their my career when i felt i had done manager? when you are dealing with teenagers? such a good job that i went from >> honestly, it is like parenting. being ok scooter braun i got the best advice not from entrepreneur to being justin bieber's manager. i think people think that other managers, but from my success is this beautiful parent. glamorous thing. when people go through stuff, you have to be a rock. you have to be solid. you can't be contradicting yourself. you can't be a yes man. justin got discovered because i get paid to do the [beep] people thought he was raw

singing on the street. i do everything else for free. the reality is i'm a horrible ♪ flawed person who is too stupid to know i shouldn't be doing some things. >> what is your secret? >> the first time i saw justin, i knew that i could get him to be a worldwide pop star. i knew it in my gut. ♪ >> justin bieber, side, arianna

>> technology is changing and social media is moving so fast. people can listen to music so many different ways for free. how do you encourage your artist to change, to innovate in their own career, to manage that? >> i don't think you can fight the times. you have to come to terms with the fact that album sales will never be what they were. the consumption of music is at an all-time high. the sharing of music worldwide has never been this egg -- big before. you have to respect it. if they discover something on pandora or they see a youtube clip of an artist on instagram or any of these platforms or they are discovering a fan club and they become obsessed with it, i can help people make the

people you love do their job and be a good performer. the consumer will dictate what they want. my job is to make sure that my artist, as many people give them a shot as possible. i tell them have fun. , let me worry about it. >> what are you worried about? >> are we innovating? are we disrupting? are we waking up every morning and saying, ok, what cool [beep] can we do today? >> how are you disrupting? promoting disruptive -- >> i am looking at new media. technology is creating new highways. i am hiring young, smart, innovative people and saying teach me. , thinking outside the box. when people say that's crazy, ok, good, we found it. when someone says that downs -- sounds crazy, i usually run in that direction.

>> you have been compared to elvis presley's manager, who was criticized for being too controlling. how do you respond to the criticism? >> i'm flattered. one, i never, ever, ever going to take the commission that i -- that guy took. >> how do you structure the business relationship? ,> there -- fair industry-standard and i tried to overdeliver and do as may jobs as i can for the price of one so my artist doesn't have to go to many places and there are not too many chefs in the kitchen. that may be where the criticism comes from, that i am trying to control too much. what i am try to do is find as many jobs in one place so it's a one-stop shop. >> how can an artist make money in unexpected ways, if not with an album or touring? >> you can build brands just like culture. jimmy i've been -- iovine showed it with beats. all the artist he has

relationship with, heat made the empire. >> what you think about apple bringing dre onboard? >> i don't know their exact plans. i know they are brilliant at apple. i met dre a couple of times and i know jimmy. you don't bet against a guy like jimmy. >> what about apple? i know you are an investor in spotify and pandora. can they continue to dominate music? >> i don't know that it's domination. i think there is enough room for all these platforms because people want to consume in different ways and there's so much content. >> you are also a tech investor. >> yeah. >> uber, pinterest -- how are you getting into these deals? what attracted you to technology? >> because i missed one. when i was in college, facebook launched. i actually e-mailed the creator of facebook, which was on the contact page.

there was one profile picture and responded with eduardo saverin. i would back-and-forth with him, saying i would love to be involved if there is a way i can put money into the company. it was eight schools. i still have the e-mail. mark has decided to bring in 36 more schools. at this time, we don't want to bring in any more investors. we don't want to do a deal. >> you are making movies. "the giver." you are making tv shows. how is that different from making music? >> my mom isn't very impressed with anything i do in music. but introducing my mom to meryl streep as the headliner in "the giver," it's the best. >> how about the tv show on cbs?

doing pretty well. nights at 9:00. [laughter] guy who foundame psy brought walter o'brien to meet me. this is a crazy life story, maybe we can do something on tv or film. people are loving the show. it's been so much fun. >> tell me about ithaca. >> i never talk about that. i believe there is power in numbers and power in collaboration. i believe that managers and creators should come together and work together in alliance. i put together a group of my friends and it is sibley that. -- simply that. it is an alliance of guys who get together and meet and try and help each other build their businesses. there is more than enough to go around. >> so this is a fund. >> there is a fund aspect when we are together.

we have ideas and we want to go after things together, we can. >> what is the next big trend in music? what is coming? >> voices. >> you mean someone who can actually sing? >> everyone we signed the can really sing. people fell in love with justin bieber because he was raw on the street playing his guitar and singing. there much potential is to make more? >> when i did it with justin, there were so many people who said you cannot just hire acts off of youtube. youtubeartist, send a demo. i want to see the visual. i think it is happening over and over again. i think we have lots of stars who come from social media and we are going to have a lot more. that is how people are discovering it. >> philanthropy is very important to you. giving back. how do you integrate that in your work? >> every aspect of what we do has to have the charity

involved. every dollar we make has to have some kind of charitable component involved. with our shows we try to give a dollar from every ticket sold to charity and i have never had an artist say no to that. >> you have been put on lists of influential people in critical. billboard 40 under 40, fast company. how old are you? >> 33. >> only 33. what is next? i think i am in the best phase of my life right now. i just got married. over the next five to 10 years, my real purity beyond that is that i want to build a family. i think that is something i am really proud of and more young people should see people in the entertainment industry who are successful and know that you don't have to give up everything to have that. >> so you can't sing. you can't dance. you can't really play an instrument. >> it is like a phil collins song. >> but you can do pretty good impressions.

[laughter] president, i hear. president obama. [imitating barack obama] >> my wife michelle among my daughters sasha and malia, from the top to the bottom, we are going to bring it back, move it forward very we are going to create change and we are going to bring it back again. >> bill clinton. [imitating bill clinton] >> you know, i just want to say that being a manager, justin bieber and ariana grande, all these young people, it's cool, cool. >> scooter braun, thank you so much for joining us. ♪

>> the following is from the best of the carol burnett collection. using with her. you cherished your time with her. there is no star in hollywood