>> live from pier three in san francisco, welcome to "bloomberg west," where we cover innovation and technology, and the future of business. i am emily chang. have a lot of questions about the military's role. what sort of protective equipment? i don't know if they are trained to be the health care worker in

the main folder ravaged area -- ravaged area. they have delayed the auction airwaves. consumer products giant procter & gamble is planning to selloff the battery business. salesported that fell 2% in the third quarter. and google just bought six office holdings in silicon valley. s paying foris

the pacific shores office center park i. say one of thes dallas nurses infected with ebola is now free of the disease. nina pham as then discharged and spoke with reporters. >> i am so thankful for everyone involved in my care, from the moment i became ill and was admitted to texas health presbyterian hospital in dallas, up to today, my discharge. i would like to thank dr. kent his selfless act of donating plasma to me. we just learned that she will also be meeting with president obama at the white house within the hour. new york officials are trying to ease fears after dr. craig

spencer tested positive for ebola. before getting sick he was out and about in the city, taking the subway and an uber. ntacted all the visual and said that subsequent passengers are not at risk -- contacted authorities and said that subsequent passengers are not at risk. say?did they have to >> he kept a fairly positive tone. he thanked health officials, and dny who was very prepared to bring them to the hospital with suit.at it is very clear he was trying to calm fear. >> there is no cause for alarm. know the situation is being

handled and handled well. an extremely hard disease to contract. it is transmitted only through direct contact with the blood or bodily fluids of an individual. bill de blasio said there is no need to change everyday life here in new york city. he also highlighted some differences from this case here in new york compared to dallas. come. to dallas, the patient here was diagnosed immediately. his apartment was closed off immediately and evacuated. addressfficials also this case immediately. quickly,ve been moving they have been very transparent so far. even before we find out that they had tested positive, the cdc had dispatched a special

team to come to this hospital and oversee the care of this doctor. >> can you tell us anything about with the city is doing to decontaminate the trains he is that isny technology being used to make sure that all the places this person was our ebola free? >> multiple officials have been tweeting throughout the day of statements, and procedures. cleanave protocols to subways and other areas that have been contaminated. bowling alley has been cleaned that he was that two nights ago. and hoover released that statement. there is a lot of transparency, we are getting updates, and the situation is fluid of course. but so far they have done a great job keeping the ball in the loop -- people in the loop. this, theyaware of

are talking about it, but no one is actually worried that they are going to contract ebola by ed in new york city -- seeing in new york city. >> for more on ebola, the director of the infectious disease epidemiology program at the university joins us on the phone from washington dc. this is your specialty. how worried should we be? >> we really shouldn't be. the facts that this is an unusual disease, it is rare in this country and we have never seen it before. a very largey have epidemic going on right now. it is mostly the health care workers who are at risk there. given the fact that he went immediately, to the ambulance to hee hospital as soon as th at a temperature, there were not

any bodily fluids. i know the stock or had his temperature tested a couple of times a day after returning from africa, but is there any way to improve early detection? that in general, experience shows that people are not able to infect others. and they actually -- on till showactually start to signs of disease, and then you have to have contact with utley fluids like large or grecians. with utley fluids like blood or excretions. >> talk to us about the experimental drug, one of the

most from missing solutions for ebola. there is a very limited quantity. trials were not conducted soon enough to get this on the market in larger doses. tell us about this drug, the advantages and disadvantages? >> it is a cocktail of specific antibodies. a way to similar to the idea of giving serum from people who morerecovered, only it is specific. unfortunately takes a while to produce. produced a genetically plants, has to be grown. we have not had much of her

hands with it. it seems promising. >> as i understand, the technology for this vaccine has an around for a few decades. worked on itot sooner to get it out there? antibodynochromal given a nobel prize some years ago. that is made very different process, although it is the same product. first --the ofwe're having a little bit difficulty hearing you. i do appreciate you joining us. we will continue to follow this story throughout the day. stephen morris, direct or of the

epidemiology program at columbia university. coming up, more "bloomberg west. " amazon?next for ♪

>> i am emily chang and this is "bloomberg west." what amazonthat is is paying for rich. -- twitch. keeps spending, but investors have yet to see the profits. bezos keeps spending,

but investors have yet to see the profits. what makes this quarter any different from previous quarters? >> a couple of things. there is a sense of an excel race and in the spending -- annex celebration in spending. we are seeing a flat line at google and an acceleration in at amazon. and that is troubling, when you put those pieces together we start to trouble investors. this is that same phenomenon, accelerating. >> let's talk about all of the onngs that amazon is working parody video games, a wand to scanned groceries, a phone, a set box, which of those things

do you think he should not be doing? >> i would say most of them. the ones that i found most ch is at leastit interesting. this is that videogame it has aing service, monetization angle on the back end. i am troubled by what happened on the amazon fire phone. it was embarrassing when they launched. it was like they were trying to smuggle cash registers into people's houses in the guise of cell phones. it did not work as a product or a strategy. i think the grocery adventure is going to turn into a debacle is asw well. unlike google, where they do these wild projects, most do not see the light of day until they are further down the pipe here and we are seeing an awful lot

of things to soon for amazon. that worries investors because we think we will see huge -- capexto them attached to them. when you talk to former amazon employees, they will make the comments that it is a really difficult culture. it is very tough, very aggressive, political. so why do they stick around? because the share price has appreciated. this is the trap of stock-based compensation. do well, younot say why am i here, and why am i rooting up with this -- putting up with this? it will be employees saying that my stock is worthless, what will you do form began go >> in spite

of all of the eu think that jeff is a you do anything differently in the near future, next year, tw's, how much will he change how he manages his company or will he keep doing it the way he wants to? he willld like to think chance, but i do not think so. jeff likes to say he is playing the long game, and he is testing the idea of what the long game is. when it stretches 15-20 years, market vanity project, and that is not what people signed up for. >> thank you. we will continue to follow amazon. israel is known for its booming scene. that is next. ♪

>> welcome back to "bloomberg west." with hundreds of venture capital firms investing in silicon valley, where can investors look for the next opportunity? the palestinian population. they are backed by major --panies and interviewers and entrepreneurs, making a big --t on palestinian text seen making a big bet on the scene.nian texech why is there so much opportunity there? are some very talented

young entrepreneurs who are looking to make a difference. they have some great ideas, and there is a market that is developing very quickly in the arab middle east and north theca, that is a population size of u.s. or, or europe, but is not served by companies outside of the region. companiesking at hundred developing internet and mobile businesses for the most yards that have worked in other places. these are not technology advances them about the your -- they are companies bringing existing technology to new markets. >> how do you meet with these entrepreneurs? there's a lot going on politically. it ise of the area considered a war zone. how do you logistically make these investments happen? >> it is not a war zone. there was some conflict over the summer, but the norm is not much different from what we are experiencing here in san francisco.

this is not something i'm doing i have a partner based over there. we meet with entrepreneurs there. it is really not that difficult to communicate and to get back and forth. >> you have been working in venture capital in israel for more than two decades. how has the scene changed? 20 years ago, 25 years ago. it is no longer a secret. the scale is best today, quite similar to what you have in silicon valley. 20 years ago the u.s. venture capital funds were scared to invest in israeli companies, but those few who did made a tremendous amount of money and felt fantastic companies -- made fantastic companies.

it is pretty widely recognized as the startup nation today. we bet company should b watching? i am not sure we will see the the egg thing out of palestinian sector, but you will see very interesting companies. people travel, and today 90% of the times they do they book their healt hotel through a tral agency. >> what about in israel? what are the hottest companies? are a lot of great companies. there are companies that are , clouding him technology, cyber security,

there are a lot of great entrepreneurs doing interesting things. >> thank you. we will keep our eyes on that. league baseball is the digital arm that has become bigger than the game itself. ♪

>> it is approaching 26 minutes past the hour. bloomberg television is on the markets. let's take a look at where stocks are trading it we have a rally underway, health care starts in the utilities have been helping to lead the gains. in terms of individual movers that we are watching we have to talk about earnings today. procter & gamble getting a fresh all-time high after they maxed estimates -- matched estimates. out shares of pandora as well. cametreaming music service within a penny, but it is still plunging after it came out with r listeners than predicted. ♪

this is "bloomberg west," where we focus on innovation and technology, and the future of business. the world series is underway this week, and the giants take on the royals right to here in san francisco. how has cord cutting and the move to online viewing impact did the major league, and what is its strategy?

a very exciting day for us and for you. when you look at the tv ratings, the first game of this series, the lowest on record in viewership. is it because people are cutting the cord? >> i don't think so. looking at tv ratings in a that people who watch bloomberg are only those who read your magazine. when you look at the nielsen tings, they look at your engagement. and it is all over the map now. we need to broaden the picture and look at everything. beene gametime has blamed, but you think it is

because of when they are watching the game? thing about great baseball, we have a team like kansas city, i grew up in milwaukee, i think it is great that these small cities can make it to the world series. it is a testament to the good balance we have in this game. and maybe everyone's well kansas city or well-off you might hurt be a truee bit -- sport to all fans across the country. >> with all of these different ways to gauge, what is the future of baseball on television? baseball is incredibly strong. it continues to win the night in the local market. we are a local game is much as we are a national game. they consist twice the punch is in the other leg. the nightally win they are playing.

vital to tv, it beats all the other competitions that are going on and compares favorably. but added to that, that is where we are, the world is changing. you know that as well as anybody. seligommissioner bud understands that for sure media is vital to the success of any media, especially live sports. 14 years later, what is your vision? seeing isng you're player tracking. what player tracking is how fast runners run, how fast the players get to the ball, and how ir throw is.

no wonder he was safe. those kinds of data that we cannot collect on a replay -- if now collect on a play, a something were to do to make it more interesting with our fans. >> what about the new instant replaces them? -- instant replay system? phenomenal job on rolling it out, but the commissioner had a vision, and it worked very well. the umpires want to get it right. listening to joe explain it, we were merely implemented for his vision and his ideas. i think what you're trying to do -- >> we were all surprised how

many plays and re-challenges there were at first base. are the av people, so we kind of listen to them, and implement with these are just -- what a suggest. >> this is still the top grossing paid ios supports up. how is it doing on android? how will we see it on the apple watch? >> i hope we will see it. it is doing very well. people check their favorite team for five times a day, and there is no place to keep up with something that important to you. it tries to feed that need of all of our fans. hundreds of millions of fans and touching game of a's ball through all of the digital media.

-- our touching the game of baseball through the digital media. we hope to be on the apple watch him a to maintain our relationship with google and some song, and be on every device. >> what is the biggest asset? >> the game itself. no matter how good you are, and how good you might think you might be, we were blessed with a phenomenal game, the world's best athletes playing a great game. there was lots of strategy, and hopefully lots of close games going forward. for us to overlook that is to really miss the 800 pound gorilla. without that game, technology would only be technology. our job is to make technology enhances the effort to see the game, and to make sure that the game aas it is. >> what others or does getting a

-- otherdigital media sports is getting it right in digital media? and other links to a great job in their own way. i think everyone is trying to optimize their multimedia experience, integrated media expressed for their fans. ead start because of our commissioner. in a good spot with a great game to think everyone does a good job. including bloomberg. >> thank you. it is going to the best job tonight? >> i think our favorite is usually the team that has lost the last game. we like long series, america involved we just want

to see a great series. these are great teams with great ownership, and great people who work for the club itself. baseball is being well represented this world series. it is a great time for us, we are all fans as well. we expect that america will be tuning in to watch. lost last game, so they are your favorites tonight. i cannot argue with that. thank you for joining us. still ahead, we open up a blue apron box. how we are transforming the home cooking experience. ♪

just as new york is known for its great restaurants and top chefs, the prices for these one class meals do not come cheap. blue apron is a startup that meals at everyday prices. instructions of and ingredients. we are inside louis bring in the final installment of our series. -- blue apron and a final installment of our series. and new york city startup looking to spice things up in your kitchen. >> and is not about eating, but the experience of cooking and having fun while cooking in the kitchen. >> they have fresh ingredients that customers can cook in their

own kitchen. the process is simple. customer selects three meals from six weekly options. ingredientseek, the arrives at your door. >> we are not selling you a recipe off the website, we send you ingredients that are a fundamental part of the experience. we get to tell the stories of our suppliers. people --eals 14 of three meals for two people cost $60. buy in bulk, manager purchase seasonally for you, and get you the right amounts we do not have food waste. >> they deliver more than a hundred thousand meals a month, the combination of convenience and freshness that keeps the business going.

to incredible suppliers and cooking. >> competition is becoming a major challenge. of aapron is just one slew of companies that have caught the eye of venture capitalists. funding for startups has surged $14665 point $5 million to million last year. what makes blue apron unique is that it desires to be more than a grocery d delivery service. they may have big ambitions to transform how americans think about food, but it still in credits new york as the key ingredient for its success.

many innovative things going on in the restaurant scene, creatively, and it is a great place to start a company right now. blue apron, the last in our week long series of a new hack city. starts at the top of the hour. we have a preview. >> we will continue the look at the future of television and media in the age of cutting the cord. bottom line will take a look at these boards angle, how will boards impacts the cable model, and will be rise of internet tv been disrupted? i will see you in just a few minutes. >> thank you.

coming up, could you to be the future of television? stars speak with youtube to get their take. ♪

♪ >> there you can see a clip from channel av theater byte. they are just one of the many rising players giving traditional tv a run for its money. this channel known for making a movies.twist on

ating the cuts, looking those who look to untethered from the cable box. your frozen video has 52 million views. how did you come up with this idea, to take a twist on popular movies? >> it is kind of a strategy on youtube in general. we try to make content that gears toward what people are interested in. frozen was such a huge success we had to put our spin on it. >> i understand why frozen is so huge. but what exactly goes into planning these videos and how do you decide what you think is going to go viral? >> we look at trends.

we look at what people are sharing, we're back to -- we're very active on twitter. we take suggestions and we turn those into our standard videos. >> how are you working with youtube to build out the channel? not that much. it is on the basis of how much you want to get out of it we hav,. . we have a great collaboration with youtube. >> seven been in talks with a few tv networks, including disney. i want to know where those talks lead you. on the one hand this is an alternative to television, but if other is the question getting on tv is still the academy of success -- a pity me epitome of success?

>> we can do exactly what want to do every morning, which is unique about online video. >> what would you want from a network like disney? >> are videos, we make for a just a few dollars. you would be surprised what goes into each video. a couple of costumes, a couple of actors that are friends of ours. operation.y low-key vicki bickerstaff, you need more equipment. -- to make your stuff you need more equipment. we pick a theme, something that is wrought to our attention by our fans.

it is about solving problems. ofour attitude was instead ink scared to put these videos out there, to just go ahead and make them. howhere's a question of many stars youtube can actually make and break through to the mainstream. what is your take on that? i think whoever has an original idea and original voice can do well on youtube. i do not think there is a limit as to how many people can do well as long as you're not a copy of someone else, you are somewhat original. >> what is next for you guys, besides making more viral videos? journey going on this with her audience. it is creating more content on youtube but also expanding into feature films and tv shows. always maintaining the core online audience which is now invaluable.

>> it is our hope and we know it to our audience on youtube -- owe it to and we know our audience on youtube. >> what is next? >> hunger games is coming out. >> thank you. we will keep watching. now we focus on one number that tells a whole lot. this had better be good because it is friday, and you are standing in for corey. 18,009 hundred 47. this is the number of tweets sent by the twitter account before this morning queen elizabeth the second herself sent her very first tweet.

>> it is a pleasure to open the information age exhibition today at the science museum, and i hope people will enjoy it. elizabeth r. regina, which means queen. enter resting reactions to the queen's 28. tweet. a couple of funny ones ask her to post a selfie. >> why now? >> it fits, with the science museum in london during an exhibition about the information age. and no public figure years have to get knowledgeable about communicating with their

constituencies. when the prince starts tweeting, we will know it has arrived in london. >> thank you for sharing that with us. thank you for watching this addition of bloomberg west. have a wonderful weekend. don't giants. giants. ♪

>> from bloomberg world headquarters in new york, i'm mark upton. ."is is "bottom line -- i'm mark crumpton. to our viewers here in the united states and those of you joining us from around the world, welcome. we have full coverage of the stocks and stories making headlines on this friday. julie hyman is monitoring the volatility in friday's training session. campaigningthe wire in brazil's id