rationalizing this right now would be a mistake. whatsapp is fairly independent. they are in mountain view, on campus. we are building different product experiences. i think some experiences will cater to some users, others to others. we will see how it plays out. >> in the future, do we have as many messaging do we have as many messaging options? or do we use just a few? >> i think we is just a few. right now, we use just a few and i think there will be fewer in the years to come because market will rationalize a bit. is have either an app that supposed to help you communicate with all the people you have in for now, we'rek, focused on that. >> what is the most surprising thing working with mark zuckerberg? >> he is very impressive. impressive is a

combination of visionary and executing very well the short to medium term. you're generally one or the other. a very impressive person to work with. i am grateful i am here to witness those things and see that happen. >> last question, where is messenger five years from now, 10 years from now? 10 years from now is a longtime. in five years, when we succeed, i think messenger will become a more central part of your life and you will be able to munich it with more people and we will build an ecosystem around it that will be extremely valuable for everyone in the ecosystem. it will matter more in the lives of people than it does now. >> all right. thank you so much for joining us. we will watch as you try to get

to one billion. thank you for being here. that does it for this edition of "bloomberg west." "bottom line" is up next. ♪ ♪ >> from bloomberg world headquarters in new york am i am olivia sterns in today for mark crumpton. this is "bottom line." ♪ to our viewers in the united states and those of you joining us around the world, welcome. full coverage of stocks and stories making headlines today. amazon's efforts to compete with alibaba in the biggest shopping day. 2014 top schools in the u.s. first, let's get you right to the top story in the day. ebolactor who contracted

has been released from the bellevue hospital. here at a nukes conference today, bill de blasio serve as a volunteer with doctors without borders. the 33-year-old doctor spent three weeks in the hospital and remains under quarantine at home until november 14 area the u.s. has struck an agreement with china. the deal could eliminate a trillion dollars and paves the .ay for a final agreement investors continue to push for a bilateral treaty with china. >> a bilateral investment treaty with china would be the stepping stone beyond. itwould allow us to complete by picking up the sectors untouched, removing investment barriers, and having further openings. say, for example, financial openings. 38%he company says it saw a

in the fiscal fourth quarter. it is the largest homebuilder in the u.s. by revenue. 20,000 for the sold-out flight. dedicated butler. an airbus superjumbo in london beginning december 27. that is a look at today's top stories. there is a lot riding out of fort's new f1 50. it makes up 40% of the car company's annual profits. today, it is rolling out a new aluminum bodies version of the company. matt miller has been having a terrible day, slaving away on the factory floor for us. i know you are having a lousy time. unless they are hoping to sell a lot of these.

the f series has been the biggest selling line of vehicles in america for 32 years. was put up byit henry ford one century ago and is still pumping out the highest margin products that ford makes. they had to close down the to relearn a while how to make these trust. they have to make them out of aluminum and that is a more difficult process than you would think there it we're joined from organs -- he said it would be so costly to do this. it has taken a chunk of change, but they hope to make that up this year. a lot is riding on this around the globe. other issues, for

example, the yen today hit a seven-year low against the dollar. that does not make it any easier. listen to what the chairman of the company told me earlier today. >> anytime we look at it like a new trade agreement, we have to make sure currency is part of that so that there are no fun and games played with currency. that is really debilitating. if we will remain a strong exporter out of america, which we are today, we need to have fairness in the currency business. >> let me ask about the gas prices. going back home, it is important to americans what they are spending at the pump here it do you think that helps you sell more trucks or does it encourage you to hold onto what they have got because prices are so low? >> people make their own decisions but look, what is interesting is with gasoline relatively cheap today, the fuel economy improvements on this truck, people are still asking for it because it is the cost of doing business. just like buying new tools.

is a cost for our customers and if we can bring that down, they will love it. >> less not forget what this does. you could run it with a smaller engine and toe more stuff. saidanalyst like adam who this will be costly also said it is a game changer for the industry and everyone else will probably follow along. accu. >> if they are taking all the time to retool the assembly floor, when will we -- >> we already see luxury cars made with aluminum bodies. cars rover long made its with aluminum bodies there you are starting to see it creaked and to the production of sports cars as well. sergio said they looked at it and it may be too costly. chevrolet is obviously going to look at it as well for their

truck. it is just a matter of how quickly it can catch up and if they want to follow in fort's footsteps. we will find out by watching how hard -- how ford's does. >> thank you. matt miller there in michigan. thank you so much. china.ust ended in the holiday was invented in but black friday and cyber monday combined. whether it -- it is a lot of money. have spent a lot on squash goggles. $9.3 billion. record sales for alibaba. holiday, basically, self

generated. singles day. let's a up a list of some of the most popular items in the 24-hour cycles. bottles of laundry turn -- detergent. 1.2 million lighting project -- products. i went online as well as thought, i like it product or -- product margin. 60% off, a huge sale. of alibaba was on with us this morning and he said, this is a great way for alibaba not only to establish his end, but to remove overseas. >> we have an international strategy focused on cross-border. you see a lot of evidence of that today.

chinese consumers are shopping on our platform. direction, other companies manufacturing products all over the world, we're seeing that as well. that is very exciting for us. >> there is really a trend i like to call "move over mr. and ms. smith. " parents mustinese be very unhappy about this. >> this comes out of a policy in china. it is a whole other issue there. >> what are's plant in the u.s.? >> they are long-term.

not only do they want to sell to the less consumer. they also want u.s. consumers to buy into the product. hollywood there cooking up there. much.nk you so i will perhaps by myself someone who detergent. all right. coming up, we continue our weeklong look at risk. herwill tell us what organization is doing here and outside the u.s.. we will be back in two. ♪

>> risk in the economy. a nonprofit disaster recovery organization founded in 1988, committed to helping communities prepare for dealing with his asters through education and knowledge sharing. the executive director, welcome to bottom line. in the psych hurricane sandy was a big wake up call. concrete steps have you seen in the wake of hurricane sandy? >> thank you for having me. i'm happy to be here. when i -- when anything happens, we have an opportunity by testing our plans to figure out what works and what does not. forever based on our experience of 9/11 and what happens then. it then became best practice for

recovery sites to be located 30 miles away. a lot of them are in westchester and new jersey. now hurricane sandy comes through an impact the whole region and that does not work quite as well when you have infrastructure problems and power outages. now think about disaster relief and preparedness differently? in terms of how they should have resources that across geographic areas? >> right. the key is to review what happened and then provide best passes. organizations have to conduct a risk assessment, look at their organization and business process and figure out where they are perhaps phone of. the key point to remember in that process is that organizations should look at not just internal problems but also throughout their supply chains and then look at the impact of what that would look like on their business and then create a plan for how their organization will continue to operate under duress. >> one of the biggest threats is

the threat of introduction to your fuel supply. what should businesses be doing to prepare themselves for that? >> that is a great point. predictable impact of any sort of event here organizations need to have a plan and can prepare for that. that is good news about looking at it from the risk side. that is like business continuity is different. >> how about personally? anything we need to be doing at home to prepare for fueling supplies? >> yes. it is key to remember that when the forecast is predicting extreme weather, it is a good idea to fill up your gas tank ahead of time instead of waiting during or after the incident, where that will be much more difficult. >> when you're in the upper midwest somewhere and that -- around annapolis, a foot of snow, you wonder once again is

severe weather will look normal. any planning for that question mark >> we will see -- we will see a lot more clear weather. the impact of climate change, widespread droughts in the west. we are seeing wildfires and tornadoes. about snow, we're seeing the forecast threatening this will come in our direction. i think those organizations can apply rational measures to prepare the organizations for it. they should prepare for operating within telecommuting. they need to reserve hotel rooms for the employees posted to the office in case he gets stranded. they need to conduct an analysis to figure out when they might need to allocate extra resources or stockpiles for example. here, we talk a lot about holidays and retailers. that is a key time for retailers. it might be valentine's day or in my the a super bowl sunday. the key is about building a

culture of resilience their request if you're one of those employees, you might not be happy to learn that one of her employers have gone ahead. thank you so much for your time. we will continue the weeklong look at risk during the week. still to come, education has a new top dog. which has the best coming up next. ♪

classes school of business knocked out the university of chicago's school as number one. i want to bring in francesca, who runs this is cool coverage. before we get into the thrashing of harvard is in school, what happened, and why did it not do so well? >> grows in the rankings a lot, partly on the strength of how --ruiters hire a lot of rates on the survey. we asked companies, recruiters for companies, across industries, a lot of 500

companies, what they look for, where they find them to have the qualities they need come and they repeatedly cited duke and talked about how collaborated -- collaborative their students were and happy -- how happy they were. >> yuan to employers to see a happy they were. you run the business rankings with us. what is the methodology? yes with a lot of help. we effectively rank schools on three measures. the employer survey i just mentioned, a small portion of the ranking is made up with how they do faculty research with the business journal. >> got it. this is the first year it has not been the top five. number eight, how can that be so? quite still in the top 10, still a highly valued ran. >> they went there because they

thought it was number one, and not because they were dying to be in there. where thing about it is it worked out most was on its students survey. students assess their own school, not only the quality of the teaching but the climate on campus. what students side and one of the things that hurt them is that the climate was not that welcoming for people of economic people from racial minorities, women from religious minorities there it that was one of the things that hurt us. >> very interesting. the students themselves were not that happy compared to other schools. is it worth it? what is the feedback you're getting? is a quarter million dollars worth it? >> depends on how you describe it here and we did an analysis and we have so much data, we cannot help this child -- help ourselves. the top 10 schools where we pay of and 20 on two years

tuition, and we forgo two years of salary, the return investment is lower than if we went to a victim public university. you come in making a lot of money, and the schools are expensive. not everybody is measuring. >> a lot of people we know go to this in school because they want to take years off to travel. thank you so much. listsure to check out a online. 26 minutes past the hour, and bloomberg tv is on the market. >> hello. let's get you caught up on where stocks are currently trading on this tuesday. concessions for the big players s&p and dow, we are calling it a flat session. now pretty much a flat day. keep in mind treasuries are those in the bond market is closed. a name i will have -- i will highlight for you, missing earnings estimates but topping

its revenue forecast. after upbeathigh sentiments about its growth. the ceo has set down after less than a year on the job. about 6% on two days. we are on the markets again in two. ♪

>> welcome back. i am olivia sterns. alibaba is smashing e-commerce records with sales on singles day, the anti-valentines day where you get to celebrate being alone. $9.3 billion for alibaba. how are u.s. online competitors positioning themselves? dow companies like amazon, looking at how they are stacking up. >> let's be clear.

the day is not just for single people. it struck -- it started off and then morphed into a holiday. it does not matter whether you are dating or not. all alibaba cares about is that you are spending money on their site. their crushing it when it comes to dominating the event when it comes back to 2009. other players are looking at giving into the states. we are often looking at looking at the states. b to c market share from the top three players are all chinese companies. take a look at the number four player on your screen. operated izon china, amazon. it has a percentage of the market share. .01% times 1.3 plus those in people. that is still not insignificant. it is a small number.

i was told that amazon is doing a lot to invest in china. the market share, when it comes to e-commerce companies, was a lot better to what -- than 1.6%. >> ok. ande are such tiny slivers tiny slices of the overall pie. notou could argue they do have a strategy. this is only the second time they participated in singles day. programnched a two-day november 10 in china. they're offering the discounts. they're also looking for better delivery. thesetarted creating warehouses in the shanghai free trade zone. that gives them the ability to .eliver packages number three is the international shopping experience. they want chinese people to have access to goods all over the

world. opening of amazon u.s., amazon brazil, amazon russia platforms to those individuals, another way they're looking to be competitive eric wedge interesting. i know it is already wednesday and china. we spoke to betty liu earlier in the loop. i am going to buy myself laundry detergent in celebration. for joining much us. on retail, there are only 43 days left until christmas. continueguest says to -- to see continued strength. he covers the retail sector for managing markets. welcome. thank you so much. what you make of all the singles day stuff? is this something u.s. retailers are getting focused on? is i do not think so. it would not hurt to have an extra holiday to pump out traffic in shopping malls, but that being said, the timing on veterans day might not be the best for u.s. markets.

>> it is not exactly a day to this on veterans day. retailers in the u.s. are focused on christmas, black friday and cyber monday. what segments, to do well? >> certainly, black friday and cyber monday, that has almost morphed into the entire month of september. -- i'm sorry, of november. we have seen promotions early on in the month. that takes a little bit of the steam away from cyber monday. retailers in general have seen spotty traffic involved. they hope to get much better than that for the holiday season. the ones that are still best positioned for the holiday season overall are the accessories retailers, whether it be jewelry and watches, or handbag there it assess recent still shown themselves to be

among the stronger categories. >> speaking of assessors, a company that has done extremely well, the stock has nearly quadrupled. something very interesting happened a week ago. stocks dropped by 8.5% last tuesday after same-store sales missed analyst estimates. why do you say we are missing the forest for the trees. >> considering the comparisons arethe fact that there almost 11% north american, 12% if you put back in some of the stores they had been renovating, it will look pretty good when all the other retailers have reported their sales for the quarter. that's is not taking into consideration the 43% increase in europe or the 52% increase in asia. this is still a very much expanding brand that i think will continue to do well for the holiday season. may be slower than the last quarter, but it will still look

slow with a lot of growth ahead of it. >> 11.5%. most retailers. talk to me about tiffany. what we hear about luxury, worried about a slowdown and in particular a slowdown coming out a china there it is that concern for tiffany? >> i think it is less of a concern for tiffany. tiffany, they are much less mature in the chinese market than a lot of the luxury traditional european luxury goods conferences. for that reason, we will still see strong growth. this quarter, we have seen up evil, some geopolitical issues in the hong kong market, which could impact them this quarter. overall, the fact that they are not as mature as others means they will continue to see quite strong growth in that market. >> are using the overall and tree level x ray? not -- luxury.

>> i am not sure. there more luxury than the traditional guys. anythingrice points or below $500, they have had a big effort to re-energize the category and at the same time, the have done very well in diamond engagement ring business, the higher price point, they have a new collection that has come out this fall in the design director. that could be meaningful. things look pretty good for tiffany going into the holiday season. a veryoke to the ceo -- different end of the market. he is on the ultrahigh end. he told me he thinks the rise of apple watch is a threat to the apple market players. the stock is down 14% here today. >> first of all, fossil has a staple of a very strong brand. even michael s week continue to

talk about the strength in jewelry business, done by fossil. the on that, i think fossil artie has plans for smart watch, smart watch is going into 2015. they have done it before and they did it once and it is a little bit before their time, and a maybe even have a brand. i think they will compare favorably, even against a titan such as apple. in addition, i think they had a key competitive advantage. they had global distribution. when they had a watch brand, they could distribute it all around the world hand down. -- hands down. the play the ceo made is at least double watch smu stood again. ses. that directs interest for the risk is good for them. watches and jewelry, whatever it is, it is a good thing. >> thank you for your time. come, dave explains why

the company separated it's mastering at for the main fight. highlights in his conversation is coming up next. ♪

>> there are multiple ways to watch bloomberg tv. on the web, your mobile device, and now on amazon fire tv as well. it is time now for today positive latin america report. we start in brazil. the first time in three days. the job comes as the president -- as she begins to decide who will make up the team. declined 4/10 of 1%. economic team will face the challenge of reviving growth, slowing and -- inflation. mexico's two largest airlines cutting their growth to help

boost profits. has stampedition earnings for the two airlines. that is today positive latin america report. none annual conference is underway in california with some of the biggest names in tech in attendance. emily chang is there live for us. used to a very special guests a few moments ago. what did he have to say? >> isaf, stays with david marcus, the vice president of messaging products -- projects now on facebook. he shocked the tech community when he left paypal unexpectedly to go to facebook to run what was then a strong product there product, a lotr of problems and a lot of complaints. today, facebook announces they now hit 500 million monthly active users on face messenger alone. mark is aby asking

little bit more about his position to leave paypal. why. one thing he said to me as being a ceo public or private is overrated. take a listen. >> most of the things you do are not actually that much fun. that is the truth. that is what you do for a living. you get to a place where there is nowhere up paired a lot of social pressure to stem a job and continue doing the things you do. if you are an entrepreneur like this -- like me, you would rather build and manage things. that is where i could not resist the opportunity to build something large. of overtime, one billion plus people. >> he told me he is now happier than he has ever been, even since ebay start -- decided to take -- to -- decided to spin off of paypal. where he wants to

take facebook messenger, he wants to make messaging a destination, a place for richer and more fulfilling content. a big question is how they differentiate messenger from things like whatsapp, which remains a standalone project separate from facebook and all the other projects out there whether it is snapchat or e-mail or testing or all of those aging -- asian messaging apps that are so essential. there are 500 million active users now and they say their goal is one billion. i think ultimately, even though it was complained about thomas pretty messenger on the face of cap was the right assistant. take a listen. want to be best in >>, world-class and messaging, you need to have a destination, a single-purpose app to perform that for you. moving messaging out of the app, to create its own product, that was the right decision. half a billion people use it monthly. they like it.

we are just getting warmed up. >> even mark zuckerberg has said messaging is more important today than social networking. a huge priority to them and a huge job for david. he is certainly embracing the challenge. >> one billion seems like a major milestone. thank you so much. we can be sure to see more of that interview coming up tonight at 6:00 p.m. eastern time. we have more coming your way after the break. stay tuned. ♪

>> welcome back. in an effort to cut costs and high-efficiency led lighting. for commercial,

industrial, and entertainment venues. a bright idea into a booming this is. the first idea, can we create something very cool? the most efficient dial for the led market. the first couple of years, almost a zero revenue. mostly innovating, trial and error, talking to folks. that is more of a conceptual idea than a functioning business. the real innovation comes from taking that technology and creating a system around it that could maximize potential. the high output lighting and a demand for that technology. projects for the u.s. army, where we have outdoor menus -- venues that are training venues.

doing quite a few venues for the industry and the steel industry. just thought we were a bigger company than on paper we really were. there is definitely a capital challenge with adopting technology. we targeted opportunities where less than two years. sometimes, 18 months. then we would look for financial partners. with the markets growing, we have partners with the capital willing to fund these projects based on savings in many cases and the paybacks projected by those savings. innovative solutions we thought could meet a broader application market. we targeted the university of phoenix. great place to demonstrate our technology to

the worldwide audience. ago, it took 20 minutes or so for the lights to come back on. we asked ourselves, is that the right place to start and of course, we said sure. let's challenge ourselves with what we could accomplish. we have an equal, creative is a strategy. it is fascinating. a multi-trillion dollar market worldwide. >> lighting up the super bowl. stay with us. another check of the market movers is on the next side of the break. we return in just a moment. ♪

>> kept the top headlines on bloomberg.com. that does it for this edition of bottom line. happy veterans day and happy singles day to all of you all alone in china. mark crumpton is back tomorrow. on the markets is next.

>> bloomberg television osama markets. let's get you caught up on where stocks are currently trading. hours to go before the closing bell. pretty much a flat session. high trading near a record . i want to focus in on what is happening in the utilities face. that is the space we have been focusing on. if you take a look at the select spiders exchange fund, it has rallied more than 25% so far this year. >> it usually trades below

thinking it will be on its way down. three times the seer in trading sessions will be on those trends. also, there've it -- there are interest rates and what they think will happen with the federal reserve this year, if it ends up raising rates, that will make treasure your -- treasury yields a lot more. >> speculators are already on the market thinking perhaps the fed will step in in the mid-time next year. why aren't we seeing that impact utilities? why are they trading last month or two months ago? is it really comes down to the economic data. gdp data, employment data, and that all snowballs into people thinking the fed could act a little bit sooner. the market is not really buying that and as of now, they're

starting to lean toward a behavior that suggested the rate -- rate hikes sooner than later. >> these talks tend to be dividend friendly. will that change going into next year based on what the fed does? >> that is the beauty of utility stocks. a very steady rate. treasure is more appealing. you can get about one percentage point more returns from dividends. rates rise, that return will go up a little bit and utilities will be less attractive by comparison. theill have that for preemptive selloff we will see. that would anything make investors bullish on the stock going forward or reverse the bearish? before the year is over? >>, it will be a matter of economic data. >> any kind of specific economic data? >> jobless changes every week.

that is really all up in the air. there is also europe and the headwinds they are providing for the market. if we see mario draghi with quantitative easing measures, that could drain equity markets globally including the u.s. markets and as they go down, people will seek utilities. it is a comfort trade if you will. >> interesting stuff. if you have that coupled with the step -- with the fact the stocks are overvalued. thank you for that. my thanks to you. "street smart" is next. ♪

>> welcome to the most important hour of the session. we have stocks looking for direction here as investors pulled back the s&p and dow. not extending their record highs at least for today. we will be looking today at .libaba's new sales record president obama's push for a stricter and oberg -- open internet roles. i will dive in. street smart starts now. ♪