>> from pier 3 in san francisco, welcome to the best of "bloomberg west," where we focus on innovation, technology, and the future of business. i'm emily chang. every weekend, we'll bring you the "best of west," the top interviews of the week with the power players in global technology and media. a massive hacking into sony warns of the company more headaches. e-mails depending the death of wasan leader kim jong-un

personally approved by the sony ceo. other e-mails are giving us a glimpse of politics. wrote toscott rudin sony pictures, you have to store your relationship with half of the town of how you behaved over the movie and if you don't think it's true, wait and see. and even railed against angelina jolie calling her a minimally talented spoiled brat and later apologized. a consultant and veteran executive and i started by asking joe if it is the way holiday does business -- hollywood does business. >> the main thing i would say is scott rudin who is well-known have strong opinions and uses colorful languages and speak in hyperbole is about as newsworthy as it is cold and rainy in new

york today the way that people speak this way in and acted this way is well-known. i don't know if you're familiar with with an industry call him which was run by nikki finke, a notorious gossip columnists. this the kind of slaughter that would get her column all of the time. it will not have major impact on the world at large? probably not. will it provide insight people with inside -- inside information that can be used as leverage? yeah, maybe. as far as the public, i'm not sure what the revelation is other than hollywood is a very complicated business. i think i am glad i do not work in hollywood. i speak with the writer of the steve jobs a movie and he told me how excited he is about the film at one the best things he

ever written. take a listen. feltis is the first time i at the end of the script like i wrote exactly what i wanted to write. i got to the hand and managed to get from my head to the piece of paper. >> we know if that has been a lot issues surrounding the lead character, leonardo dicaprio, christian ale dropped out. we do not know who will definitely play steve jobs. is this a movie ever going to get made? >> like all a big movies, sometimes you have a long way. that hollywood wants to make and it will be at matter of finding -- it movie with tom hanks,

took 12 years to get made. and other moves equally as long. it is about finding the right combination. it will be a very important movie. they will find the actual writer, director and stars that will make sense. is not unusual that a movie that is not a big popcorn movie based on a comic book or themepark ride is having a tough time getting made. today's hollywood is all about worldwide, pre-existing movie ideas that can't be all over the world and make aliens of dollars -- made billions of dollars like "batman." aaron sorkin is a counted writer. eventually, somebody will figure out how to get the money made -- a movie made. i have worked with executives and producers and i am in the middle of stuff and they're always called petey issues is it is creatively strong?

i am sure aaron did a great job. who is the audience for this movie? is it big enough to justify the expense it will take to make the movie? how do you market and sell it all over the world? those are all kind of factors. financing is tight and having second thoughts about it the necessarily reflect negatively. make the bestg to decision that works for them financially and creatively. they made a movie called "social network and they had partners. those were challenging movies. on the not fault sony jobs movie. >> what about the interview was mark we are seeing the ceo of sony, very involved in the desk -- to do the same off kim jong- -- indeed death scene of kim

jong-un. we have nothas said dictated what it has to be. seth rogen follows up and said -- do you think it will help? is it a enough? this the movie, the potential reason why all of this information is out there. somebody is very upset. how unusual is it for the parent company to get involved in specifics of a scene? >> most times, the corporate company higher people there are competent in and let the executive team make the

decisions on the creative options for the film. in this case, is a highly sensitive, highly politicized movie even though it's a company -- comedy. we are dealing with a country that had the issues around the world. it is a unique situation. a situation that has bigger impact than just a creative movie choice. as we see, maybe the reason why the hack started. i do not think it is something corporate does all of the same. they have -- >> north korea has denied responsibility for the hack attack even though they praised it. attack,le behind the they wanted the movie not to be released or is it any chance that sony would pull the sale? >> i can't answer. there is a distinction that have to be made about with behind the leak. if it was perpetrated by north

korea, what can you say? unfortunately, it is not surprising that would do something like this. i think what is more troubling is the leak is by an american citizen and for some reason is trying to get this movie or sony. against thees fundamental basis of our country which everybody's right to privacy. making $20ebody is or $20 million, it is not that big of a deal for the public to know. >> joe and katherine. uber, the problems keep coming. we address the safety challenge is coming up. ♪

>> this is "best of west." i am emily chang. services inpended new delhi after a driver is with raping a passenger. the ceo called the incident an outpouring crime.

i spoke with our contributing editor, paul kedrosky and saw you, a national organization for women chapter. >> rate is a problem everywhere, globally. rape is a problem everywhere, globally. we are talking about uber. will they put finding drivers in safety? passenger as they scale up, will they do arise or be like so many other companies that upload. you can open a cupcake shop in open to many and go out of business. we are talking about real and the safety of people. everybody should be aware. all consumers have to think about it. we open the door and get into any car, don't have a false

sense of security. we have to hold them accountable. uber, what kind of background checks are they doing? it can be what you decide it is going to be. if they decide to spend $10, it is not much one. yellow cab services are regulated and they use a service called life skin, which is a bot -- background service that goes to the fbi. and it updates companies as they -- if companies are committed. is facing criticism they do not do a good enough background. was ablee saying uber to give the authorities his name and his identity and where he was live at maybe safer than riding in a traditional taxi. >> an impossible situation. an outpouring crime.

looking at statistics is in 2012y from a study from the london metropolitan police showing in london, 22 cabally assaulted crimes by regulatedf the most cities. it is a widespread problem and the volume is horrific career uber's hardly alone. in india, it is essentially impossible because you can buy the reports you need. doing it in the scale that uber needs. maybe they cannot grow as fast in india because you cannot use background checks. >> it makes me wonder if these issues are so different because of the service involved people and a physical being in ways that google doesn't or facebook doesn't.

when we have businesses like google and facebook growing, whether google being shut out of china or yahoo! deciding to do business in china despises her censorship,pite this a physical person. a different kind of service. the globalization of these technology companies are andg to require u.s. values standards and being impose on countries that are not comfortable having them. >> i think that is entirely likely. a suggestion i saw where someone aroundgesting don't way perspective background checks for the services in india would be to go out and find friends and family and interview because you cannot trust the official. the way wentical to think all background checks, nobody is interviewing friends

and family. the suggestion that maybe what is necessary in other markets. and it sounds almost condescending with respects to introduce a service. >> a business problem here. and could make more money spread more widely if they are to adopt local standards. on the other hand, that could adopt the highest in the world of background checks, making safe for the customers in ways we would expect in the first world and spread of this global level of safety but her to their business prospects. isn't that the turnoff? a competitor would come in and say we use the method for checking backgrounds? >> sure they could. after the end of the day, they have to answer to their customers. it will be customers that is holding uber and other companies accountable for the type of

safety that they put into the service. ,ou cannot get away with it saying we are just a platform when you are dealing with people's lives. of things toa lot think about. our next us are very important. will they be able to compete with yellow cab or will they implode? this is a situation that could drive down customers by a big margin because women are going to think about this. a lot of times we do not think about this. at the end of the day, you are opening the door a getting into a car by a stranger. people in about real the rural world they live different date using facebook or google from your computer. and it is different from using face look article from your computer. it is a different kind of

problem that companies like facebook or google. we had a driver charged in the yes of a six-year-old girl. -- charge in the death of a six-year-old girl. >> uber has become a lightning rod for many people's dissatisfaction for these services permit as a result, almost any issue that comes up that may not be widely publicized may a giant story when it involves uber because they have a halo. ongoing problem of sexual assault with yellow cab. i don't see stores popping up about the 2000 sexual assaults. it is a species of double standard but uber brings that on themselves.

johnson and our contributing editor, paul contrasty -- paul kedrosky and sonia, with the national organization of women. early investors think? ♪

>> welcome back to "best of west ." bill hurley developed uber

before they raised their first round of funding. one of a handful of outside investors. i spoke to them on my show and asked him which tech ceo -- along a vector, he's most like bezos. the business is much more like amazon. bezos.him to the like the thing please understood about travis is he is an insanely good recruiter. jeff was always going to walmart and get their cio and getting the best people he possibly can. that is what travis has done. chris hurley has not come medicines allegations of uber targeting journalists. i asked him about the four

horsemen. who does he think is the most dominant? take a listen. >> i would say amazon's position with prime is pretty remarkable. i would put them in the same camp area will with the profitability and search ,usiness and in same footprint i would put them in the safe cap. i think they are working through a challenge. that lost the trust of their user. you of whosomeone do is seeing your facebook content? 90% of the people would say no. it creates anxiety. a lack of trust limits what you can do next. >> and apple? >> apple's only problem is android and google and google's

willingness to be aggressive. outlook should've paid anything -- apple should've paid anything, flat out. pay $2are going to million for a mavs company, no-brainer to the should've found a way to buy nest. company, no-brainer. they should've found a way to buy nest. >> should they have ball to twitter? >> i don't know if they would know what to do with it. >> twitter is one of your companies? >> and yes. they have the most important people in almost any field in the world. remarkably committed to their own persona within the system a venture capitalist called it a horribly mismanaged company and probably a lot of

pot smoking going on. how do uber's aunt? -- how do yout respond to that? -- >> i think he is on a book tour. taking it publicly and gross revenues to $1 billion, i think you lose all credibility your self. >> you recently sounded the fundraising saying silicon valley is taking on an excessive amount of risk. "unprecedented since 1999." >> it is an abundant amount of capital at the late market. pushed into startups. the problem is it's much easier to run a company loses losing money that one that's profitable. we have a lot of companies that raise money at high valuations that everyone says, these companies are going to make it. the breakout winners.

i'm not so sure because they have not passed the test approval to the business model how the last. >> which companies are you not sure about? >> a lot of the e-commerce is dangerous. gives up.lly no one says our numbers aren't working and we should taken off. they keep hoping it will get better. >> what you most worried about? >> bad actors in that ecosystem. maybe not have long-term economic models that are out rents thatrting the people pay and the cost for employees. the markets they may be in against the competitor where they may try to spend. >> you catch more of my interview with bill gurley on thursday. david take aould

coo role again. he tells us why again. ♪

>> you're watching the best of "bloomberg west." i'm emily chang. this is when the fastest growing startups in silicon valley. , theew ceo is david sacks founder of yammer. askede with david sachsen why zenefits? toi just got introduced

parker. he was raving about the company. and he got me more excited about what he was doing. andvision for the company is unlikeon around it any company i've seen in the last 15 years. >> i know you've been thinking about this, what will your next move be? now you are going back to your startup roots. why? addict, and hypergrowth is the drug. the times of my career that were the most fun were when i was dealing with fast-growing companies like paypal and it yammer. was going off and becoming a vc, i liked startups better.

it was more fun. has done in one year what it took yammer three years to do. this is been an extraordinary and unique company. >> the highlight of my day was a ks beingof david sachs compared to lebron james. really? why the comparison? there are so few people out there who have seen what it's like to scale a company that is growing as quickly as we've been growing, who run businesses and built them in $2 billion companies. the first person out there who saw that enterprise software could be approached with a consumer software finish.

higher andn a unique someone uniquely talented. thateded great people like in the company for us to take on the challenges that we are taking on. >> somebody compared you to jay-z and jt. i have no athletic ability whatsoever. i have no musical ability. >> what are you going to do? what is number one your list? dowhatever parker once me to . the company is growing so fast there is more than enough to keep us busy. david as a partner in the business and someone who is going to go wherever the fire is hottest. initially, he will take on our operations organization and product and finance. over time, that will change. >> is david here to take this

company public for you? >> we haven't even thought about it. oh, come on. >> nothing seriously. there are no plans. >> we've had one conversation about that. zenefits isy that yamme a rocket ship. there really isn't a comparison. there are smaller competitors. where'd you see your niche in the market? >> we take all of these systems related to hr, there are 20 of them that a lot of companies have. there is payroll and insurance, we connect them and give the employer and employees the single place to do everything. that saves them a ton of administrative work so they can focus on people rather than the paperwork. an integrated

approach. nobody is taking this all-in-one approach for small businesses the low thousand employees in the united states. thereot of people out have sounded the alarm about startups saying valuations are too high and companies are operating at burn rates that are too high and they could vaporize disappear. you just raised money. given your long history in silicon valley, how are you valuations and becoming one of those companies? >> i think it depends on the company. in this case, the company has real revenue. i have never seen anything like it. new coo ofcks is the zenefits. the best places to work in technology, we will tell you

which ones are on the list and which ones fell off it next. ♪

>> welcome back to the best of "bloomberg west." i am emily chang. its list is out with of best companies to work for. gogol --'s winner is google. they are known for their perks. other companies include fast book -- facebook, apple, and linkedin. wasceably off the list twitter. i asked him why twitter fell off the list. >> twitter was the top ranked tech company last year. they are still a great place to work very and they are well above average in terms of their ratings. they did not make the top 50. they were ranked really high in the year that they went public. that's common. there is a big halo in the

employee base. the year after, it's not fall off.o see some twitter has had more than most. they have a new ceo and new vps. to new things. satisfaction has fallen. twitter is going through adolescence. dick costolo is a greatly to her. we will see them back next year. a beenmention people who turned over. i speak to a lot of twitter employees who seem happy. how did you put the list together? how many people did you survey? >> tens of millions of people visit glassdoor. we collect reviews and ratings from employees who work at these companies. they tell us how much confidence they have in their senior leadership. they also write in words what

it's like at these companies. this list are based mostly on the quantitative analysis of it. we exercise no discretion. it's really the people's choice awards for companies. >> google's other top. why? building agile hr. they are serving the employee base very free in trying to respond rapidly to things that they need. what is standing out this year is as the workforce has aged, people more support for a work life balance, as ashley families. they have stepped up maternity and paternity leave. i have day care. >> i wish. >> they have managed to make google a place where you can both have a life and give your best to google. employees have responded well. >> facebook has dropped a few

spots. >> it's still an amazing place to work. they have fallen about 10 slots. abilitys point to the to impact one billion people around the world and they point to famous leadership. more non-techn companies. tech companies of been known for the massages and the free food and ping-pong tables. other companies are wising up. >> it's true. one of the most interesting things as we have more diversity than ever. the number of tech companies is down and we have more pharmaceutical companies and retail companies. we have more consulting companies. we have two auto companies on the list. ford and toyota both made the list this year. >> what are they doing? >> they are borrowing concepts from tack as the economy has

recovered. they have introduced free food. they've introduced flexible work hours very we are seen flexible work hours at places like ford, which previously was the jermaine of tech companies. >> what are the issues that will defined the list next year? >> that's a good question. as the war for talent heats up, we will continue to see this trend where companies will go to the mat for the best talent. then it's going to be about retention. there is only so much great talent to go around. we have seen this intact and we will see it in other industries. it's going to be about how you can go from the surface level perks like dry-cleaning to the meaningful deep perks like a real work life balance. that is what causes retention. >> that was the glassdoor ceo.

he is the forgotten cofounder of apple. what the inside story on apple artifacts he is putting up rocks in. ♪

>> welcome back to the best of "bloomberg west." i am emily chang. you know steve jobs and steve wozniak, there is a third player responsible for getting apple off the ground. and the reason he is not a billionaire is he sold his 10% stake in apple for $800 12 days after the company started up. he is selling memorabilia like this apple one user manual. i spoke with him about the auction. sale is a setfor

of documents which is in two parts. one are the galley groups of the original apple one manual. drawings andof the pages that i made and the graphics i made for the manual. is actual part documentation of the first apple , which was the first production unit made by apple. the documentation was something that steve jobs asked me to put together. he wanted me to design and and closure for the apple ii. this includes drawings and sketches and prints of the assembly drawings that were used , the firstle ii production unit. was it like working with

steve jobs and steve wozniak for those first 12 days and why did you sell your stake question mark --? >> it was an absolutely fun time, particularly working with somebody like wozniak, who is a very whimsical character. he did everything he did because he enjoyed it so thoroughly. i was in myning, 40's and they were in their 20's. i worked with steve jobs for two years at atari. we had become rather chummy and he wanted me to help them set up the original apple environment. i did. several reasons why i separated myself from the company. not the least of which was the oft that i was a product

standing in the shadows of giants. i would never have project of my own to work with. steve jobs seen me set up the documentation system at atari and was very impressed with it. i'm sure he would have wanted me to run the documentation department. i couldn't see myself spending the next 20 years in a back room shuffling papers. i had my own passions. >> you've admitted that you are not a wealthy man. you aren't peace with the decision that you made. how many times over the last 30 what have you thought, would my life be like if i didn't sell that stake? there were many reasons why i separated myself from the company, all of which seemed good. i've never regretted it. you, iuite candid with

was in my 40's and they were in their 20's. they were whirlwinds. it was like having a tiger by the tail. i would've wound up the richest man in the cemetery. high-speed enterprise that i was not prepared to be part of. it's true that i have never been a monumental success in my lifetime. i've never been rich, but i've never been hungry either. i'm not going to waste my tomorrow's worrying about my yesterdays. >> apple cofounder ron wayne. bucks?t access to free music is forcing musicians to explore new revenue streams. look ata lot gives us a the new frontier. ♪

>> welcome back to the best of "bloomberg west." i am emily chang. sir mix a lot's 1992 hit "baby got back" is in the limelight again after nicki minaj sampled the lyrics. with the rise of itunes and streaming services, the music industry has changed dramatically since the 90's. how much of the revenues will artists ever see? cory johnson spoke with sir mix a lot about the changing world of the music biz. record label is nothing more than a fat wallet. it's true. if you are an artist, you are a brand. if you don't subscribe to that,

you will not succeed. brown would've said that in the 60's. >> i came up on that model. you create a record and you run warner bros. and you tell me it's time to go on tour. >> you came up with deaf jam with your first records. >> my deal was with rick when he splintered off. he signed me. it was fun. it was cool. >> what do the labels not do now? >> they did all of your marketing and pr work. i had people that scheduled tours for you and were on the road with you. they paid for your videos to be shot. >> now they are companies that -- let's talk about spotify for a bit. came out andotify

some strong words about why artists need spotify. he said they started spotify anduse they love music piracy was killing it. you see spotify is something protects the artist? point, agree with that fans that grew up with free music don't expect to start paying for it. i support with taylor swift is doing. it's not about her making another $10,000. she is doing fine. she is trying to endure eckley support an indie band. indirectly support and indie band. really notk she is thinking about making money for herself? >> how much money would she make? let say she had 2 million plays, is that worth it?

could she leverage that elsewhere? i'm only saying that for a small produce,now one that i there's not a lot of money. they can't put gas in the car to go on tour. >> without working with major labels, how can you do it? example ist chat -- macklemore. hook -- samehe hometown. he is his own brand. he has a huge loyal fan base that he engages with daily. he is very active in social media. >> he understands that the song is not the and run anymore. a song is added murderous -- advertisement for something else.

surround a song with all kinds of merchandise. owning a corporation and being able to engage with potential buyers daily. >> t-mobile is using macklemore to get their message out. look at the revenues. it's not at the music and selling a track, where are the big bucks in it music going forward? >> content creation is huge. nicki minaj has over 340 million views on youtube. i don't know what her cpm rate is, maybe $20? .> that's a big number that is the rate that advertisers are paying to be on that video. that samples video .our track is getting huge play

>> even though youtube is going to take some ungodly number, she is going to make huge revenue from that some people are going to get public -- product placement. instead of looking at a 32nd commercial that they hate, they will place the stuff in the video. >> beats is featured prominently. godot.also has miss >> talk about sampling and where that is going. you came up when sampling was beginning. now you are being sampled in a postmodern way. i don't worry as much about selling music anymore as i do licensing. interview with's rap icon sir mix a lot. that doesn't for this edition of the best of "bloomberg west."

you can catch us monday through friday on bloomberg television. we will see you next week. ♪

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