>> we are approaching 26 past the hour. it is time for bloomberg to take you on the markets. what do you think we will get here? >> a pretty breathtaking today rally. -- two day rally. if you days after the new year today rally right now -- two day rally right now. the biggest we have seen since the 19th coming pretty significant reversal from what we saw take place in this fused for days after the new year.

-- in the first few days after the new year. oil ticking up slightly. >> we will be back with more "market makers" in just a few. ♪

>> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. >> you are watching bloomberg television. this is "market makers." there is a massive new development in the drug business and it has to do with dirt. good could be the answer to fighting bacteria that kill hundreds of thousands of people each year. -- dirt could be the answer. a potential new drug that was isolated from new england dirt. because all they problem that has been troubling doctors for decades.

how to fight antibiotic resistant disease is. -- diseases. >> this is fascinating. we have not had a major new antibiotic approved since 1980. it has been 25 years since we have had a new antibiotic compound found. it is hard to track these things down. these companies will go to exotic locales volcanoes, rain forests. they have hired spelunkers to go into caves divers. this was pulled out of somebody's field in maine. the researchers backyard. this new mechanism of discovery that lets them -- you go and find these compounds, you can't grow them in a lab. we have this new mechanism, you dig up a pile of dirt and

produce the antibiotics. they fight other bacteria and can replicate these conditions. they were able to find 10,000 new compounds. 20 potential new antibiotics. the top bet they will try to move forward is really exciting and cool. who knew? >> what is the market? >> it is huge. it is hard to size. last year, merck paid $8.4 billion for cubist which makes the last antibiotic discovered in 1980. they gave up on it, cubist acquired this thing in 1997 and they are selling their entire company for close to $10 million. it is a serious. they infect hundreds of thousands of people around the

year. it is a serious public health crisis. this new drug is called pexobactin. it will be a few years. >> it seems to work very well. >> they infected mice with murs a. they gave them this antibiotic and it wiped the thing out. >> 100%? >> exciting stuff. mice are not ladies and gentlemen in a hospital. but very exciting and the discovery technique is one of the most fascinating things. >> would it be an overstatement to liken this to penicillin? >> that is to be seen. the discovery technique -- >> the science behind it -- >> this may lead to the new penicillin or something like that.

this may be a new step forward in really bringing a new generation of antibiotics. >> one of the fascinating things i saw is this notion from one of the doctors behind the study that it should be once it becomes a real drug and enters the mainstream prescribed broadly because it works so well. the big rub against doctors is they prescribe antibiotics to readily. >> because we have not had any new acrobatics, the bacteria have had a chance to develop resistance. this thing has a special -- it goes after part of the bacterial cell that does not mutate and change very often. the target will stay the same, the same mechanism to kill it and less chance of the bacteria mutating and being able to sneak

away from this thing. it is going after a complex lipid structure instead of these proteins. a stable target to go after. >> are they saying how long it will take before it becomes a marketable drug? >> researchers are saying 5-6 years. that is pretty standard. should the fda will be fast tracking this. >> what does that mean? >> the fda to say we need this drug. they work a lot more closely with the company and say give us this data, design your study this way. you may not have to wait the 10-12 months a normal review will take. we will put you at the front of the line and give you access to our best people and try to help you get this to patients as fast as we can. >> really exciting stuff in the world of pharmaceuticals.

drew armstrong of bloomberg. >> the ces all-stars. what gadgets have a chance of breaking out from the big electronics show in vegas? that and a whole lot more. ♪

>> welcome back to "market makers." the world's largest electronics tradeshow is winding down in vegas. we are talking 2 million square feet of exhibits. that is about the size of 34 football fields crammed with vendors showing off the latest gadgets.

what were the highlights? redstone has been covering these massive events. i was with brad out there yesterday. 34 football fields is massive. i felt like we were at a car show. it was a dreamland. dissect it for us. who made the most news? >> one important thing is the announcement from dish network. we have been waiting for cable channels to be free from the tyranny of the one of cable e -- $100 cable bundle. here is the ceo about why this is a big deal. >> what you know today is espn will be on the service. for the perennials espn is the

number one watched network -- for the millenial's. >> you have billboards all over the place. they were excited to make this announcement. was there a particular product you saw that will matter? this is the next thing we will all want. >> it has to be the connected car technology. you have companies like her mercedes, hyundai talking about driverless cars. it was not just the car companies come the electronics companies like qualcomm talking about what role they want to play. qualcomm's impact in the connected car. >> smartphone technology at a fast rate. the car gives us a strong

position. we think the cars will be connected to each other. this car has wireless charging. the amount of innovation going on in the car borrowing from the phone space is quite large. >> i want to ask you about technology and cars and biggest. -- vegas. the biggest thing missing was uber or lyft. it took 45 minutes to wait for a taxi. or pay to or $50 -- $250 for a stretch hummer to take you to six hotels. hisisn't it amazing that vegas has not bought into this yet? >> the taxi lobby is stronger in

biggest than anywhere else in the world. the head to run away with its tail between its legs. it will be a while before a company like uber can come in and solve the transportation problems at ces. >> in hot pink hummers forever. >> ces used to be about consumer devices. this year, heading into a common set of like the -- heading into it it sounded like it would be all about the internet of things. did you get a sense of where things are moving forward beyond the connected car? >> i will give you three examples. an lg smart watch that was running web os that palm invented. it has been revived.

it opened the locks on an audi car. a toothbrush connected to your smart phone via bluetooth that tells you how you are doing. one more -- a french startup, a motorized belt around your waist that loosens when you sit down and titans when you stand up. -- tightens when you stand up. >> i want a cell phone that never runs out of battery. that's all i want. what do you want eric? >> i think battery technology is an excellent point. think about the iphone 6.

on a good day come at last to all day -- on a good day, it lasts you all day. it is incredible that the battery can't last any longer. >> they do keep improving battery technology. then they come up with a whole new range of apps and back in the same problem we started with. >> amazing job out there. you must be exhausted. i spend a day in vegas and i was ready to come home. this guy has been crushing it out there. we will have more from brad in the next hour, speaking to the pandora cfo. >> talking about having a full plate. american idol to the kardashian's windows at ryan seacrest get a break -- wi

hen does ryan seacrest get a break? ♪

>> welcome back to "market makers." you know i was not here yesterday because i spent a quick 24 hours in vegas yesterday at the consumer electronics show. why go that far for 24 hours? i sat down with the ceo of my heart radio and the one and only ryan seacrest. radio digital, consumers. i had to start with social media. ryan seacrest is absolutely everywhere. he sits there in his radio booth with eight screens in front of him because it's all about consumer engagement. they are tweeting snap chatting. what is your favorite social media form of communication? what do you think you picked? here you go. >> i like what snapchat is doing

right now. that is a great app. raise your hand if you are sexing right now. -- sexting right now. we will make it better. [laughter] >> are you invested in snapchat? >> i'm not. only you would have to ask that. i should have. there is something interesting to be able to post video or photo knowing it will disappear. >> wouldn't you wanted to -- >> we want it to go away. i want them to go away immediately. that's why millenial's are using

it. >> amazing that he would pick snapchat. he's a big investor. he invested in interest -- ipinterest. he talked all about the information he was missing while we were sitting there. isn't it too much? there were talking about jingle ball. how does it help his bottom line when you are getting tweets at you, hey, ryan, you are the man. he said there is no such thing as too much information. >> there's never too much. i would be lying if i said it was not exhausting because i have to keep up with all of it. there is so much news and

information and things happening. in a strange way, you become addicted to it. in this world, having that cosan information flow becomes slightly addictive. it is hard to keep up with everything. -- constant information flow. just sitting here, we have missed out on a lot. >> what do you think? >> i think there is too much information. in terms of big data, think about what radio -- radio was the original social media platform. radio djs have been interacting with their listeners. radio is the original -- >> yes and no. you can say letters to the

editor. >> but not in real time. radio, you are calling in and having a relationship. think about the businesses that guy is in. >> and he is still in radio. >> it is not antiquated because they have to have 45 million listeners a month -- 245 million listeners a month. >> you can't think of radio as just radio. think of it as everywhere. in a time when we are trying to figure out how to greet a deeper emotional connection, better engagement no better place to do it then the radio. we are on the airport for hours every day creating some sort of connection with the audience -- air for four hours a day. when i go out to a restaurant come if i'm lucky enough for

somebody to say hello, they will come up and say hi quickly and launch into a story. they will be in all of the star and asked me to take a picture -- awe of the star and ask me to take a picture. they want me to be a companion. >> it is if you think about it. no? people listen to a huge amount of radio and don't realize it. people actively turn the television on. the radio was on in the car and you don't realize it's with you all the time. >> i'm still thinking about what he has to say about social media. i'm wondering if 15 years from now ryan seacrest will look back on all this time he is spending on social media and wonder where it all went. >> it is a lot of noise. >> i'm not denying that it works

for him. it is clearly working. nobody is going to win a nobel prize by tweeting or snap chatting. >> the more you engage, the more fancy have, the more people care. you can broaden out your demographic. the one thing that has changed the most in your radio it is now multimedia. during a radio show, they are broadcasting on tv him and taking pictures. good as a disc jockey happy face for radio. you have to be the face and the voice. i had to ask about those youngsters these fine stars. -- vine stars. i said i don't get these youtube kids.

both of them are huge buyers because they say they are authentic. >> a lot of them are big influencers now. advertisers come and grab them. would you come to my party? they become the new promoter. they are very valuable. they are smart because they don't recommend something they don't really believe in. will they come and make a living doing it? absolutely. it is brilliant because it smells and feels and is very authentic. consumers always look for something that is authentic and real. why are they so hot? you have a great intuitive feel for something you have been living in. my age, you have to study it. >> i don't believe that they are selling things they truly love. if coca-cola offered me a

contract and i was 22, i would say i like coke. "market makers" will be back. ♪ . .

>> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. >> gunman opens fire on the offices of charlie hebdo. we are having technical problems -- >> i tell you, that is still the big story. yesterday's shocking attack in paris. killing 12, wounding 11. an attack on freedom of speech and freedom of expression.

that is why it captured the world's attention. >> also a dangerous situation in paris right now. these two suspects have not been arrested. to cause this terrorist attack they are not necessarily acting alone. >> the city is on edge. there is a manhunt focusing on an area north of paris. it will all change once the suspects are apprehended, but until that happens right, there is so much tension in the air. >> first, let's take you to the top-level business stories. activist investors starwood have renewed -- starwood -- star board also urged yahoo! to explore the combination with aol and avoid making other major acquisitions.

a commodity fund manager says that the worst is almost over for oil. hall says that recovery is likely in the second half of this year. he is notorious for getting paid 100 million bucks in 2009 from citigroup, a bank that got government assistance touring the financial crisis. and spain for largest bank is looking to raise $9 billion in capital. santander faces a growing challenge from tupper competition and stricter regulations. and a loss for one of britain pro largest hedge fund managers. they have just posted their first annual loss starting in 2003. according to a person familiar with the matter, the company is now trying to sell -- one of the

largest investors is trying to sell a 15% stake in breve and howard. and the obama administration is trying to explain who was behind the fbi -- the hack attack on sony. the fbi director says that they posted information online with internet addresses known to be used by the korean government. >> ok, we are seeing a rally of almost 300 points on the dow not my favorite measure since the dow is a price weighted average, but it does give us a sense how appetite is returning to risk assets after a brief, but fairly intense selloff in the first days of the new year. i mentioned earlier that the 2-day rally was the biggest since december 9. now is the biggest since

december the 18th. nonetheless, it matters to -- it amounts to a lot. >> without a doubt. >> we need to go back to the story in paris. as i mentioned a moment ago, the city and the entire country on edge because the police are searching for the two brothers believed to be behind yesterday's massacre at charlie hebdo. hundreds of police and soldiers are patrolling airports museums, public gathering places tourist destinations. there are rampant rumors of shootouts. as you may imagine, it is only rumors. the two suspects are on the run. let's get some additional perspectives. we have the bloomberg news bureau chief in paris. geraldine was there, but as you could see there, the screen was

blank. we lost the shot. we will do our best to bring geraldine back. that is the situation. they are still working hard. the dragnet is closing in on these two suspects. they reportedly held up a gas station a little ways north of paris and that is where the manhunt is focusing. >> what's we have that shot back up, we will take you to paris but for now we will talk about a different story in europe. mario draghi has placed his eye on japan. how to deal with the eurozone and the looming problem in greece. what will happen if they leave the euro? i wanted to ask our columnist. what is the score in europe right now? >> the market expects qe january 22. if they don't, we will see an implosion. >> an implosion, i love it. >> what do you mean?

>> the market was down 2%, 3% a few days ago on greek headlines. imagine if we have all set up for qe january 22 and they don't do it. >> what about other assets? a lot of this is posting to sovereign debt. >> i think sovereign debt is priced in, but u.s. treasury's -- you can get a massive flight. everyone is forced to buy more and more just to get underweight. i think that is where the biggest impact will be. >> that was t days -- that was two days ago. why is the market up then? >> [laughter] >> it was up because people were worried about the implosion. people should have been worried two days ago. what is the difference? >> people keep taking this thing every couple months.

this volatility we are all trying to explain, it is not inexplicable. it is just part of what happens in the late stage of the cycle. >> ok, some have made it clear that mario draghi has effectively painted himself into a corner here, he has to come out with some kind of quantitative easing. the question then is how much? how much firepower, you know, does he have to put into this? >> he said what he wants. he was the balance sheet of 5 billion euros. that will be hard to achieve. his main problem is he has a january 22 meeting and there is a great election on january 23. can he go and say i am going to european sovereign debt when one of the countries in the european sovereign debt pool may not be

in the european sovereign debt pool after this question mark the timing is tricky. if he comes out on january 2 and says, it is coming, i promise it is coming, but we have to get grease out of the way first -- he cannot bluff his way out this time. he said he would do whatever it takes. he never did it. he cannot repeat that trick on the market. >> does he have the ability to do whatever it takes? what does that even mean anymore? >> germany now have to sign on for qe. if they don't, we will see a real, real recurrence of the european sovereign debt crisis. >> here's another question for you. the argument that draghi makes for quantitative easing now is it is necessary to prevent deflation. is it going to work? >> of course not. we have seen in the u.s. we have seen in japan. the first round of qe almost never works.

the real economy impact will be minimal. the national impact will be significant. we will see another round six months or year from now more. it is going to take multiple rounds. >> just like it did here? >> yes. >> but unlike quantitative easing here, only when we got to qe2 or qe3 did people start pushing about a string. they're already talking about it and they have not even started. >> i think once you have done something for the first time it gets easier to make it bigger and bigger. japan, the size of what they're doing, we do not even question it anymore. >> mark? >> it is tricky. >> [laughter] >> you have got to persuade banks they are going to give up their bonds, take cash, and do something productive in the economy. they have not been thinking the central bank cashier on that

measure. and we have inflation. it is hard to unwind that mentality if consumers and businesses are already saying i do not want to invest because i think it is going to be cheaper. i do not want to buy because i think it is going to be cheaper. job teammate end up a day late and a dollar short. it is not really his fault. he has a hard task ahead of him. i think that is right. >> if europe is really in a desperate state, how come leveraged -- every leveraged investor we see, europe is a great opportunity? >> i think they are buying a lot of things for cents on the dollar. they are buying real covered assets were even if you go into recession, you are ok. we've seen this multiple times. in japan in the late 1990's, everything that you bought from the banks, the economy still sags, the market still sags.

but they made a killing. >> so, if in fact draghi goes ahead with what we're talking about, whether it is quantitative easing, 5 billion euros, something north of that what is he effectively instructing you to do if you are investor? when that liquidity finds its way into the market, have you respond? >> by european credit and u.s. treasuries. >> european credit is one thing you want. u.s. treasuries are most definitely not a thing you want? >> banks will sell to buy u.s. treasuries because you pick up 100 -- one 50 basis points on the deal -- >> because you're getting money from the ecb? >> right. and you know the trade is going to go lower. what is not to like? >> market, if that is in fact what is going to happen, it is a

complicated transition mechanism, right? if your bank sells off unwanted assets and buzz u.s. treasuries symbiosis going to have to step up with the capital. maybe it is the people stephanie was talking about but there is such a reputation of the credit market in europe and the consequent benefit to the economy is definitely -- >> there is a lag, and one of the things the european commission is talking about is we need more infrastructure investments, actual capital spending. drug made this clear. he has said all along. -- draghi made this clear. he is going to make monetary policy where he can't. governments can step up and do some spending. the greek elections, the greek voters maybe saying in the polls that they have seen too much

austerity. you may see the draghi recovery program involving the european governments. >> what do you think the likelihood is -- i am talking 1987 style crash. if this was february 20 and we are sitting here. >> and they have not done qe? >> correct. >> if they have not done qe over 50%. if they have not done qe january 2 second, we will see a crash. >> that is quite a prediction. i hope we do not have to talk about it when the time comes. but what if he does go for qe? if it doesn't play out for financial markets the way it played out here with the bernanke pot and the yellen put and you believe that there is liquidity when the need arises, then there is every incentive to

continue you know, to buy risk assets? and i guess -- it is obligated, right because the treasuries are in there as well, but you know what i'm getting at. >> the impact on the real economy, that is the question. >> do you think qe will have a real impact on our economy? >> three years later, yes. >> sharaab, thank you. >> i am so proud. you did so well today. gosh, i have known this guy for a long time. >> coming up we will talk about whether what we saw take place in paris becomes a turning point in french politics. we will take you back to the city of lights for more. ♪

>> welcome back to "market makers." i am stephanie ruhle. we have breaking news from washington, d.c. senator barbara boxer from california will not be running for reelection. she is one of the most senior democrats in the senate, also one of the most liberal. she is the top democrat on the environment committee. there are a lot of ambitious politicians in california who you can bet will want to replace her. this is big news out of d.c. she is going to be hanging it up. >> stephanie, we have to turn our attention back to paris. here is more breaking news.

charlie hebdo the weekly satirical magazine whose offices were attacked yesterday, now plans to print one million copies of its next issue in science in a proud and defiant action, if you will, to try and reassert its position at the four of its main cartoonists who were killed after its editors in chief were slaughtered. i want to go to geraldine our bureau chief in paris. geraldine, what is it like? tell us what it is like to be in paris today. >> as you said, we are on the edge here. we understand some operations are ongoing. there has been another shooting this morning. they are treating this as another terrorist attack. yes, people are on the edge.

they want to see these people arrested and they want to understand why. the gunman and yesterday's attack on charlie hebdo were known to be islamist radicals. >> given the terror threat and the effect of the suspects have not been arrested, couldn't it be considered very dangerous to continue to be so bold and print next week's issue? >> sorry, can you please repeat? i did not get that. >> they want to go on and print -- what did you say? a million copies? >> a million copies. >> would that not be reckless in a time when we do not need more danger? >> freedom of the press. they are showing they are not scared. they are going to do what they have done all these years.

they are not bowing to pressure whatever, however deadly it can be. >> jolting, you may have seen the lawyer for charlie hebdo spoke to french radio and said "we can't let them when." -- "we can't let them win." let's talk about the potential this event and its aftermath has to change the political discourse in france. what do you perceive thus far? once again, i am sorry, folks. we are having technical trouble with our camera in france. >> there is so much activity in paris, it is affecting the bandwidth coming out of there and that is the cause for these technical issues. >> you can imagine the world --

and that is no exaggeration given the number of statements we have seen and heard from local leaders and heads of state. the world is paying very close attention to what is happening in france. it is not just a tragedy. it is a tragedy for every democracy and everyone who believes in freedom of expression. i think we may have geraldine back up. geraldine, are you there? >> yes, i am. >> i wanted to know a little bit about the potential this event has to change the political dialogue in france. >> yes, i think it has already been mentioned earlier. the french political arena has already been very much polarized, and the far right was doing extremely well. it is going to embolden them further. they were already rating high thanks to the bad economic news thanks to the very high

unemployment rate. now they have another case. it is strengthening their case. they are doing very well on the fears of security. it is definitely given them a case of the current government is kind of free with security. it also gives them a case to show how strong or wise they were to say the government was weak, had been weak, and remains weak. this is one of the worst terrorist attacks paris has seen in years. >> jolting thank you. nice to see this morning. our bureau chief in paris. we will be back in a few minutes. ♪

>> coming up he may be gone, but he is certainly not forgotten. fans still cannot get enough. ♪

>> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. >> welcome back to "market makers." i am stephanie ruhle. >> and i'm erik schatzker. >> call it the new reality for reality tv. the titans of all -- i cannot believe we are calling them old. like survivor, american idol, dancing with the stars have all seen their ratings decline. so, and have people finally had enough of the genre? we want to bring in the senior

vp of research at verizon. >> we do not have to call them old. we can just call them passé. >> i do not think that that is necessarily true. i sat down with ryan seacrest and this is what he had to say about the franchise. >> it is an interesting equation of many, many moving parts. i think there was an appetite for that kind of show. i think everybody has thought about that dream, pursuing their singing career. i think that there was a real journey story to it, finding someone in a different city across america, bringing them to hollywood having it be live having them be unvarnished having all of that, that storyline, that journey unfold. i think it was a sum of all parts. >> for me, the most important thing he said there was "was." "were."

simon cowell is not there anymore. are we simply over it? >> it is in its 15th season. the ratings have declined pretty much every year since season six and 2006. as ryan seacrest said, when the show debuted, there was no youtube or facebook. texting was a new thing. it was singular. television loves live events. but there is so much of it now and there is so much and there is you are fatigue. >> that is what i do not understand. everyone loves live event. but the network complaints because these do not get syndicated. tbs does not want to buy last season "american idol." it is not like "law and order," which you can watch 500 times. >> that is true.

it has a shelf life. it does not go on netflix. there is not a global distribution that can bring in billions of dollars in the afterlife of the show. really, it is all done up front. once the rating start to decline, and as the show got older and older -- the median age of the driver was 32 in 2002 and now it is 52. advertisers do not a premium for that target audience. >> so "idol" may have grown a little long in the tooth. >> right. >> what about reality tv in general? there are a lot of productions of some sort, whether it is sports -- >> or other shows. >> theatrical productions. >> even the cable networks, you think of keeping up with the kardashians, they are putting out scripted shows.

bravo, the real housewives, they are putting out scripted shows. >> when you say scripted, which is non-reality. trauma. >> but there is reality and cable that is hugely successive. the kardashians and real housewives are massive. andy cohen, his budget is minuscule when you compare it to what jimmy fallon's budget is. is there an argument that reality is usually successful? >> scripted shows are five times more expensive, but the flipside is those shows have shelf lives. you can put "under the dome" on amazon prime and cbs can make $9 million. >> it is a goose that keeps on laying eggs. >> but isn't it hard to find

those shows and it costs so much money to find a "big bang theory?" >> and there is so much competition. the average american home has 189 channels. you throw in streaming video, that's probably 1500 channels of your south. it is harder and harder to find a hit. that is the reason why shows like "american idol" or " survivor" is linked users -- losing viewers to the competition. >> that said though isn't it worth because the reality be to have 8 million viewers guaranteed when you go to wear with "survivor," versus gambling with something scripted? >> survivor and has been on

since 2000 and the audience has been relatively ok. it is getting more views than "american idol" now. >> my 12 and 14-year-old girls watch "survivor." >> they do? to they watch "amazing race?" >> they used to. now not so much. >> that is part of the appeal of the show. you get a person you like. you spend an hour or two hours with these guys. >> brad, thank you so much. reality tv is not dead. erik still has something to do on a friday night. >> that's right. thank you. we will be back in a couple minutes talking about ride 'em cowboys. by chris christie's appearance at the cowboys game made such a headache. ♪

>> welcome to "market makers." i am erik schatzker. new jersey governor chris christie is having another tough week. he is facing a possible ethics inquiry into mr. to dallas, the dallas cowboys game last weekend. why? because cowboys team owner jerry jones paid for it. a lot of fun has been made of this, this horribly awkward hog -- >> i can't. -- this horribly awkward hug -- >> i can't.

a swing and a miss, high-five. one of these. so gnarly. >> jeb roche, the former florida governor is looking more and more like a presidential candidate. chris christie, you have to decide whether you are going to run for president because we have to know whether to allocate the box. julie, how much of a problem is this that jeb bush is getting into campaign care when chris christie's doing a lot of other stuff a nonevent campaigning. >> it is a huge problem. chris christie is not having a good january and that is putting it mildly. he has all sorts of pr problems right now. the biggest one is jeb bush. bush got out of the gate first, and that sends a strong signal to donors who would be likely to give to a bush or christie candidacy that jeb bush is an

and they might as well lock on with him. >> to what degree are their backers overlapping? we get this idea that they serve the same base, but when it comes to the big money, the money they are looking for now, is it all the same people? >> it's a lot of the same people. chris christie, of course, has a set of very dedicated supporters, donors who really want him to run and are absolutely willing to wait and see what he does. can from home depot comes to mind is someone who relentlessly promotes christie, wanted him to run in 2012, is going to wait for him. another family in michigan, big fans of christie. we checked in with them last year and they were still with christie. there are people who will sit on the sidelines and wait to see what he does. the problem is these campaigns are so expensive that you do not

need just a few people. you need a huge amount of donors to be committed and committed early. >> there is so much incentive to save money wherever you can, said taking a private plane are having someone else pay your expenses to go to a cowboys game, what is the rationale behind that? >> it doesn't look right, but i do not think he was thinking along those sorts of lines of the time. he is a dedicated fan for the cowboys. he has been going to games for years. i think it just swirled out of control for him. i do not think the sweater and awkward hug on video helped things -- >> cannot forget this hug at all. >> what about christie's appeal over jeb bush's appeal? we talk about the fact that these fundraisers may have to make decisions about where they spend their dough, but if jeb bush -- he has a lot less hair

on him than chris christie. if jeb bush enters the race, to what extent did that neutralize chris christie's chance a denomination? >> chris christie can make the argument, why do we want to go back to another bush presidency? it is time for new life, new blood. you can certainly make the tournament he is a fresh, new republican that has strong appeal to lots of different kinds of voters which he proved in 2013 when he won his reelection with huge amounts of women and minority voters going for him. they say, we want you to start doing that now, let us know that you are really in, let's hurry up. >> all right, julie. thank you very much. the latest on what may be the

race for the republican nomination. >> i've had enough of that video. >> you know you are going to see it. it is so bad, it's good. >> so bad. >> coming up, you know the man by his music. it is his 80th birthday. please do not step on his blue suede shoes. happy birthday, elvis presley. ♪

>> ♪ one for the money two to get ready ♪ >> the king would have turned 80 years old today. fans from all over the world still flock to graceland, his mansion in memphis. bloomberg's own shelby holliday

is there. how many people are there? >> it is a cold day. 200 people came out. they expected 3000 two cycle through -- to cycle through graceland. elvis is still relevant on his 80th birthday, for decades after his death. joining me, the manager here at graceland. 600,000 fans come through graceland every year. obviously all this is really appealing, what has really kept him in the spotlight? >> it is really about keeping what elvis would want. he was the first adapter. he was the first person. he was the first with a pink cadillac. he bought the car for his mom and had it painted pink. it is about elvis as a person who did everything first. today people want something

that is original. john lennon said before elvis there was nothing. he was a pop-culture revolutionary and those things never go out of style. >> people come here and they buy tons of souvenirs. easily, people will spend $10,000 here today. but graceland is getting an upgrade. what is in the pipeline? >> absolutely. we are building a 450-room hotel and entertainment complex. it is the largest complex built in memphis in 100 years. we are building a very large facility across the street that will showcase more of the things that elvis and had. we have over one million artifacts in the archives, only a small number we can show at graceland. we are creating large venues to showcase more of those items. >> and you have a new project? >> we will be opening up a permanent facility in las vegas.

elvis played an international tour. we will be taking over the exhibition space and elvis will be back for the first time in almost 40 years in las vegas. >> before we go, what is your favorite artifact you have come across? >> one of my favorites is the acetate of the first recording he made, paper himself as the studio where sun records was. he left it there. it actually happens to be up for auction tonight and i may be one of the bidders. >> back to you. >> i have never been to graceland. >> i never have either. we will be back in a moment. ♪

>> that is going to be it for today on "market makers."

tomorrow, one of our favorites -- we will be whipping it up with the ceo of the new jersey devils. >> for the moment -- >> such a great guy. >> they are focused on the 76ers at the moment because they suck. >> and that may be ok because they are in rebuilding mode and a few and the season fairly far down in the standings -- >> that was going to be the game plan at the end of last season. >> maybe it takes a little while for things to work. >> and we will have the rebuild of the philadelphia 76ers. >> in the meantime it is 56 past the hour. that means bloomberg television is taking you on the markets. julie hyman is here with more. >> thanks. the dow is taking aim at 300 and

gains and is enjoying its best day in three weeks, hitting the highs of the new year. joining me for today's options insight is. bowery, these senior market strategist at trading advantage, joining me from chicago. scott already in just the first couple of weeks we have had so much volatility this year. what you make of this latest up move? >> i think that what we saw early this week and the last week was the down move, probably just an overreaction, all based on what was happening in the oil market, commodity market not based on the fundamentals of what we are seeing air, economically and quite frankly, with some of these earnings reports that have come out. once we have a chance to digest at that, maybe we will have a little overreaction the upside. one thing to watch -- the vicks.

even though the mix is getting hammered today, it is still trading at 17 which is higher than where we have been over the last few months or so. >> historically 17 is still pretty darn low, right? >> it is historically, but look at the last 12, 18 months. the range has been 12 to 16. now we are probably in the 15 to 20 range, which will probably be the new. >> norm. >> -- the new norm. >> cause go reporting earnings above analysts estimates. what do we see for costco? >> a lot of upside call buying. in this retail space that had been been so avidly, people are flocking back in. they can go to costco, and just like you and had with the previous guest with elvis, pretty much it all of the

gobbledygook that they want. they have earnings in their pocket. and costco is absolutely the leader. lots of upside call buying. >> later we will get earnings from netflix. the stock has not been doing well lately. it has been up 25% for the last six months. would you be coming in here? >> yes absolutely am, but kind of cautiously. when i say that, i can do what is called a butterfly spread looking for the upside move going into earnings on the 20th. what i am going to do, on the january 23 options, i want to buy the 340 call, teed up all the 355 calls and one of the 370 calls. >> what effectively develop that do for you? >> it gives me a lot of upside movement here.

it cost me about a dollar. that is the downside. but julie, if this goes from 340 all the way up to 370-ish a make money. the most i can lose is one dollar and that gives me that whole upside play, a 10% upside play moving into earnings and it is a great place to get into netflix. >> all right, we will see if it comes back. scott thanks. we will be back in 30 minutes. "money clip" is up next. ♪

>> welcome to "money clip" were we to bed together the best stores in business news. i'm olivia sterns. here is the rundown. the debate over immigration in europe and around the world. then in company, is jet.com and amazon killer? we talked to the owner about his plan to revamp shipping. chris christie is doing a victory lap, but when it comes to fundraising it is a different story, and we're not talking about this hug